The Running Event TRE 2024 - A Runner's Weekend

[@heathernadine94]

I say this again…you are a wonderful storyteller and content creator. I’m looking forward to seeing what’s next for you. 🙏🏽☺️

[@kofuzi]

thank you so much for your support!

[@robertburpee9473]

Your runners weekends are just the best, I have also said in this place before you are an incredible story teller having the skill to bring both runners and non runners with you. Your easy, relaxed and fun style makes everyone comfortable and willing to stay to with you until the very end. Whatever your channel looks like next I just know it will be exciting and engaging. Thanks for taking the time to do everything that you do Mr. Ko. Upward and Onward!

[@kofuzi]

thanks for the kind words and your support!

[@SagarSiddhpura]

The ending felt like a movie ending where credits start to roll up and you are there sitting feeling mixed emotions and know next sequel is going to be a banger. Amazing!

[@kofuzi]

I like that. thank you

[@Roadrunningreview]

Thank's for let us be part of your TRE recup ! Good to see you again men ;)

[@kofuzi]

it's always good to see you Carles, wherever in the world it may be

[@MrN0115]

Bigggg Thumbs UP for the runner weekends! Really enjoyed to watch this series! Hope Mike has a great holiday season and come back strong in 2025 with those content that you want to share

[@jaiezee1263]

Always look forward to your videos. The best of luck on your new endeavor 🍀

[@RoshanFernandez-md5cf]

The GOAT of runners weekend videos!! Always a superb piece! 👏🏽🙏🏾. I hope that going forward to 2025 and the changes you hope to make, that there will still be time and space for this format to be included. Thank you 😊

[@wilfredo-teyrosalesfotos]

Thank you as always for brining us behind the scenes on how the magic happens!

[@jamesfreeland5895]

Thank you for taking me to Austin and sharing the video. Jim Freeland

[@raddadbodtv]

Was such a pleasure being able to spend some more time with you this year man! Hope to see you again soon!

[@kofuzi]

I'm sure we'll cross paths again soon

[@ruifigueira3315]

Amazing, Thanks for letting us come along.

[@sandstromj]

Seriously THE BEST content I’ve seen from TRE, love following you on. And the slow interview was 💎

[@kofuzi]

glad you enjoyed it!

[@karlbratby4349]

Great content 🎉🎉🎉❤

[@GregorBrown]

Great coverage

[@Mojavehixon]

Love this and it was great to see you as always!

[@kofuzi]

great to see you again!

[@melchiorvalentine769]

Always the best! Also, always throws me with the change of voice on the narrative !

[@kofuzi]

My voice is in various stages of disrepair as I did the voiceover in the days following TRE

[@amandawalker4510]

You are da best. Loved the selfie my work colleague Sam got too from Perth Australia 🎉 You are one he'll of a busy guy.

[@christianschobinger1131]

Enjoy every minute of your video, awesome work as always 👏😁

[@kofuzi]

thanks so much 🙏

[@brucemihalick4117]

Great coverage, thank you .

[@kofuzi]

hope you enjoy!

[@Jollythegreengiant2005]

Thank you for another great video! I finally got back into running this year after having my kid, and have watched your videos for all 8 (whoops! couldn't stop!) of my running shoe purchases!

[@kofuzi]

hope I haven't steered you wrong!

[@reneesser669]

Thank you for all the beautiful stories 🙏

[@kofuzi]

thanks for watching!

[@gdm9488]

For the majors, I've heard a solid idea of circuits. Euro circuit: london, berlin, paris, Amsterdam, and then maybe a scandi/eastern option American circuit: boston, chicago, ny, cim, mexico city and a Canadian one Africa circuit: cape town and a few others (not sure what other big ones there are right now) Asia/Australia circuit: sydney, tokyo, bejing, one of the big south asian events

[@skiboard2007]

Loved the chilled end chat. No one being intentionally loud or brash.Just an interesting informal discussion with two down to earth runners 👍

[@kofuzi]

Glad you enjoyed it! I went back and forth on whether to include it in a shortened format or in full

[@bettinapoulos7891]

Fun ! Thank u Ko !

[@rickystainton]

It's always a good day when a runners weekend drops

[@kofuzi]

hope you enjoy!

[@matthiassventoest6800]

great stuff..., really great video. its been a while since I dipped in to one of these runner's weekends. thank you for the commentary on the majors at the end. it is an expensive sport, but you can pinch pennies here and there, if you are picky about races.

[@kofuzi]

thanks for coming back!

[@JDeezle21]

From Under Armor, I'm looking forward to the Infinite Elite 2. ❤ Lower Weight, Softer foam sounds promising.

[@iseabeatz4523]

Your content is like taking a breath of fresh air

[@kofuzi]

that's a very nice compliment. thank you

[@alfdickinson1971]

Great show-shoulders back chest tall go smash it!

[@ticodatte]

Awesome awesome video!! Love from indonesia here 🎉🎉🎉

[@LukeTalbot3]

The half up half down hair is such a vibe, love it

[@jw_asia]

Nice meeting you, Ko at TRE! 👉👊👈🤓

[@Manuel_712]

Good job, Kofuzi. Like from Spain. Cheers.

[@kofuzi]

thanks!

[@threatened2024]

Ko, you were really cool in the Moving Still documentary, I liked what you said about the way deep feelings can arise in a marathon.

[@kofuzi]

thanks so much!

[@krishartner2168]

Always good to see you, Mike! Just an FYI - we have the first production model of the KICKR RUN at Naperville Running Company, let us know if you want to come in a give it full workout. Hope all is well!

[@kofuzi]

oooh!

[@stefan-kovac]

Love the 하회탈 Hahoetal T-shirt at the start!!!

[@kofuzi]

thanks for noticing!

[@NG_Ark]

You know you’ve made it when you show up and walk away from a brand when they don’t greet you properly 😂 love the content!

[@kofuzi]

it's not about being greeted properly. it's just super awkward. like, I'm trying to ask if my contact person is there, but everyone in the booth is busy talking with other people. so after like ten minutes of no one talking to me, I film whatever I think might be interesting and then just leave.

[@NG_Ark]

@ fair. Was being a bit facetious however totally get the dynamics of the relationship you have with brands. It is interesting the difference between shoe brands and clothing to your comment. I wonder why, other than the 3rd party use.

[@AuDHDRunner]

As much as these major marathons cost, they should just do a multi-star medal for people every step of the way. 2 star, 3 star, etc. Then the number doesn't matter and yes they can just be custom depending what majors the person has. That's a lot of different metals to produce but really we are talking a few dollars for something meaningful to everyone in every step of their journey when they are already shelling out thousands.

[@Runsawayalot]

Oh the shade thrown against Sketchers hahaha

[@BenzoDJ]

Fun video! Helping me get through the day... I would bring back the Nike LunarTempo

[@cheekster777]

Thank you Mike.

[@kofuzi]

thanks for watching!

[@Martha-fluterunner]

Beautifully done, from the filming to the editing. And you always manage to wrap it up with something poignant in the end.

[@RunningPodcast]

Omg TRE food!! It has the best vegetarian bowl w tofu and arugula yum! I looked forward to it all year 🤣

[@kofuzi]

I didn't see that anywhere. I would have liked that

[@christianotansol2776]

Great runners weekend content

[@kofuzi]

Thanks for watching!

[@Notthatramsey]

Dear god Ko. This is so good.

[@kofuzi]

thank you 🙏

[@DIMC90]

Congrats for your content .I know it will sound biased because i happen to be Greek but there is only 1 Marathon and that is the authentic . I mean no dis-respect to the other 42k races and especially the runners participating but the feeling you get running at the place where it all started is completely different so i do think you should include it on your bucket list

[@ABCDEF-j9i]

1) you got kicked out by sketchers...that's it im throwing sketchers in bin 2) your appointment didn't turn up...oh no !!! 😂😂😂😂😂

[@Feanaro5503]

Loved the SlowKoLoEnergyShow

[@kofuzi]

It was fun

[@JeffreyWatkinsI]

UltratrailSteven sighting!

[@amandawalker4510]

Am sure you'll be sadly missed too ..but I look forward to what ever you produce 🎉

[@macau.friend]

I really don’t think cost of traveling is the number one barrier for those who want to run all six or nine majors. Rather, it’s the lottery. As record number of people register every year, the acceptance rate keeps getting lower and lower. Hence, I agree with Kofuzi that it will be a lifelong journey. Even after someone gets into a race, that person will have 6 to 12 months to save up, which under normal circumstances should be plenty of time. Btw, I think Abbott did say that there will be a 9 star medal, just nothing in between.

[@michellesoutrunning]

Loved hearing @its_matt_b shoutout the Reebok Floatride Energy 3! I still have a pair I run in - great shoe!

[@kofuzi]

that was a surprise pick but I understand it

[@mtso1991]

Without a doubt, your video is the best coverage of tre! Here is a question. Since you talked about the majors. Eventually we will have 9 majors. One in each continent, except South America. If you were in the committee that choses the majors. Which South American marathon you you choose?

[@kofuzi]

probably Rio

[@ChirsRichardson10]

Great content. I was surprised you did not stop by Nike and New Balance.

[@kofuzi]

New Balance has never invited me into their booth

[@SeeChadRun]

To your closing comments... Sounds like you want to start running trail ultras ;-) Loved the video!!!

[@kofuzi]

I've been running ultras. they're typically very difficult to fit into the schedule, but I'm always happy when I can.

[@SeeChadRun]

@kofuzi I know you've done a few. Just teasing you a little bit. Keep up the great work. Always appreciate you informing and inspiring all of us!

[@a_b-o3l]

I also love my foreverrun nitro!

[@kofuzi]

I'm trying to be optimistic but I'm also worried about version 2

[@LaughWithTheJoke]

​@@kofuziWhy is that if I may ask? I quite like version 1 and I'm wondering what they're gonna do with version 2 and if it's worth waiting for.

[@jorge-mendes]

Kofuzi, you need to keep on doing your excellent work here, and I just love this runners weekend video, don't give up 😢💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻 From Madeira Island, Portugal.

[@kofuzi]

don't confuse letting go with giving up

[@zac2000]

@@kofuziletting go makes total sense. TRE isn’t all that interesting, still basically a trade show with neon colors. Video was good but you can tell you’re not into it.

[@floearthling7449]

Another great runners weekend 🙌 🔥🙏 So, will we see you in Sydney next year?

[@kofuzi]

Maybe

[@fecardona]

Saludos Carles! Tienes que subir tu video de la experiencia!

[@ksteege]

I would be like a kid in a candy store here - how awesome would this be. I love the question - OK if its one shoe for me it would have to be the adidas Adizero Adios Litestrike from the mid 2000's (neon orange) - if I get to add one in from the 80s it would be the Nike Terra TC, What a huge miss for NB to not have you there dont understand why they wouldnt have you there. Anyway, as always what a great video - you really make us feel like we are there with you the way that you do trhese.

[@philortman8139]

If I could bring back one shoe, it'd be the NB Rebel v2. Something about that midsole was so soft yet so energetically bouncy... They just haven't been able to replicate it since.

[@kofuzi]

that was a good shoe, but it also confused me. I felt like it was more of a workout shoe or training companion, but NB kept insisting it was a daily trainer.

[@McFearless80]

This must have been a beast to edit

[@Drew.Whitcomb]

50 min of Kofuzi? Early Christmas present!!!

[@kofuzi]

thanks Drew!

[@AmBr-y3j]

@ 18:32,On Cloudsurfer 2??? How could that be when the last version was called the On Cloudsurfer 7.

[@kofuzi]

Depending on your global region, numbering for the cloudsurfer seems to vary. In the US, many On models just keep getting called the same thing, kind of like cars. A Mustang is always called the Mustang. But in contrast to cars, a Mustang might be distinguished by its vintage or year, but On shoes are just confusingly never given updated numbers in the US. But in the UK and EU, it seems that running shoe websites more clearly indicate which number of Cloudsurfer they are on. Cloudsurfer 2 is a vernacular that I used (I don’t recall now what On called it) to signify an update from the Cloudsurfer from last year (which was profoundly different from prior years)

[@AmBr-y3j]

@kofuzi I see your point, because I don't remember an On Cloudsurfer 1 thru 6 either. 😅

[@cristianfcao]

I'd resuscitate the Vaporfly 4% Flyknit Gyakusou or the "Elite" version of 4%V1

[@michaelcaricoo]

Will miss your coverage of TRE if you do decide not to go anymore but I can't fault you for it. Family time and new adventures are more important, and it seems like they're showing less and less to the public as time goes on (which I get, as much as I'd like it to be, it's not for consumers) so the content would be less about the shoes I feel like. Thanks for what you do

[@hahaheslop]

I'd love to bring back the Adizero Pro 2, its still my favourite shoe of all time.

[@kofuzi]

I think you mean the Adizero Adios Pro 2? I don't think there was ever an update to the Adizero Pro, but now I'm intrigued

[@hahaheslop]

@kofuzi yes, sorry. I mean the Adidas Adizero Adios Pro 2. 👍

[@faziellaloe]

Thanks Ko 🙏🏽 Isn’t Taco a snack? Where is Jamie? Bye now

[@jaysingh05]

Hey Kofuzi you coming to CIM? Participating and/or shakeout run. I’m trying to look for Strava updates / emails but haven’t seen anything yet.

[@kofuzi]

unfortunately, I wont be there this year

[@jaysingh05]

@@kofuzi Okay!! thanks for the response! Sorry for not replying earlier! I been off social but gettin back on slowly.

[@arv1n_kenn3x]

Bro, mind if i ask about the tongue in the new cloudsurfermax. I was unable to run in the eclipse because of how thin the tongue was in that shoe and being bottom heavy, it irritates the top of my foot. I always feel the laces. Hope they improve them.

[@kofuzi]

I didn't get a chance to try it on

[@arv1n_kenn3x]

@kofuzi well i'll eagerly wait for your review on the shoe soon. 🔥🔥🔥

[@JonLee96]

Which joggers are you wearing? Loved the look but can’t identify them.

[@revkc2260]

Bring back one shoe: Saucony Endorphin Speed 2, the Asics Novablast 1, and the Altra Torin 4.5 Plush

[@RyansRunningReviewsYT]

Reasonable or not, the Nike Lunarglide 1 will always have a special place in my heart haha

[@kofuzi]

that midsole/outsole was kind weird looking, but that shoe had such a devout following

[@jimduyck]

SHOUT OUT THE HOKA NAPALI! 🙌

[@kofuzi]

it has a following!

[@OtenCaliFoShizle1926]

I’m looking forward for the 4pb from Brooks.

[@kofuzi]

I'm eager to skip ahead to #5

[@OtenCaliFoShizle1926]

@ looking forward for your review

[@georgesa.videau8332]

About the Majors, the OG, Athen, is an obvious one.

[@tylerkwiatek3634]

Woah how did you get Ryan from Ryan's Running Review on your video?!? You lucky dog!

[@kofuzi]

if you camp out by the single entry/exit point, you'll eventually bump into everyone

[@charlestyoung]

Hopefully it’s the Sonicblast you tested

[@RandyMangubat]

I feel bad for the dude caught stuffing his face in slow-mo 9:54 😂

[@markchangcoco5427]

Please bring back the Nike Vaporfly 4% Flyknit 🙏

[@jimoconnor8597]

More collabs with Rabbit!!!!!

[@kofuzi]

stay tuned

[@PromilKid]

Good to see Matt Choi in this vid still doing Matt things. Hope everything's good!

[@kofuzi]

he seemed to be doing ok. we talked about how he was excited for Hyrox in Dallas coming up

[@Beh0ldas0n]

@kofuzi if your not feeling it anymore you gotta stay true to yourself. Take a break or change it up. When it stops becoming fun maybe it's time. 🙏🏼💙

[@kofuzi]

it's not that TRE isn't fun. I probably have too much fun there. but it may be time to tell some new stories.

[@Beh0ldas0n]

Thank you for all the amazing content and for all your hard work and dedication

[@AgreeWithKT]

I'm waiting for a list of contenders who he will pass the torch to. Suggestions?

[@kofuzi]

there's no torch for me to pass at TRE. people are already making really great videos and writing great articles about what they see here. nothing I've reported here is anything you haven't already heard from someone else who broke the news like a week ago.

[@AgreeWithKT]

@kofuzi The Master has spoken! Yes, we hear you Master...but when you speak, it's like watching a survival video unravel.... From wilderness to Let's get cooking, from nothing to everything, from No clue to Bingo! That's what makes your storytelling a journey we want to take everytime. We wonder who can match that in a 'non-elite' way ;) I hope you stay safe in your runs. Till the next time!

[@Feanaro5503]

I don't think you can talk too much when you're the person giving a talk!

[@kofuzi]

it's a joint talk with me and Tommie. I did it last year too when I kind of dominated the conversation

[@danjohnson9821]

Nice review. However one of my take aways is that running is becoming more of an elitist sport. The huge expense of traveling to the major marathons is but one example (let's not forget the environmental impact). Additionally shoes are becoming increasingly expensive as they seem to be adding bells and whistles. Even standard everyday races are becoming more costly. With 50 years of running behind me I increasingly believe that the simplicity of running is what makes it such a great sport.

[@kofuzi]

I hear you. Local or smaller races are always a great option for those worried about carbon or cash costs. And a positive effect of the running club boom is that running is becoming more inclusive to more paces and more price points than ever (most new running clubs are free to attend) Sure, there are expensive ways to run and enjoy the sport. But just as Satisfy is one way that a person can choose to express themself in running, these other more expensive ways of running are not the only way that a person can express themself. Like, I don’t begrudge people who run in Satisfy apparel, but it’s not for me (I have declined multiple invitations to test their apparel, although I probably will run in the Mafate x Satisfy collab shoe, as it is substantially different than the existing Mafate 4)

[@jimoconnor8597]

6 Star is just a money grab IMO. Sydney 26.2 does not count towards the 6 STAR medal. I ran there this year and received my star. There will be a 9 Star medal soon per WMM. Thomas fails to mention the money to get INTO the race, beyond the entry fees. Influencers get free bibs. Bibs are hard to come by overseas, charity is $10,000+, and lotteries are a joke. As a faster runner, there should be a time entry into overseas majors for North American runners like we offer for Boston. Sore spot for me and many mid pack and faster runners that can't "buy our way into" the majors. Not a judgement against anyone but the WMM process. PS Satisy looks awesome but $200 for shorts???? Yeah, not for us regular runners.

[@Tommie_Runz]

whatever....see you next year!!

[@kofuzi]

Haha!

[@michael-qp9xd]

Hello - why not to do event next year? U say at end not to attend? Too bad not an event like this geared more for general public at lesser cost with all shoe companies and other companies. Ny city has one on marathon weekend but small and sponsored by one shoe company.

[@kofuzi]

the opportunity cost of attendance is the most expensive part of the trip - a trip that I've done four times in a row now

[@AuDHDRunner]

No Saucony. I'm sure they are regretting their PR issues.

[@kofuzi]

Saucony has never invited me to a meeting

[@movdqa]

That's a lot of coverage.

[@kofuzi]

I'd say it's a moderate amount of coverage with a large section of talking towards the end

[@hiteshvashisht905]

Why no mention of Nike

[@kofuzi]

I can only tell you about brands that I met with

[@isaackim9191]

I’m a middle aged asian dude in the chicago suburbs that just got into running… is my most relatable KZbinr exiting the game? 😢

[@kofuzi]

making room for new things is the opposite of an exit

[@isaackim9191]

@ relieved to hear it. Excited for new things! 🚀

[@runningscents2532]

Now we know why we have not heard anything about adidas from this event.

[@cchungy]

I’m still recovering from TRE!

[@kofuzi]

it was exhausting

[@thespecialone7632]

I'd bring back endorphin speed 1

[@kofuzi]

good choice

[@scottcadby5469]

Strange to see two American’s complain about having to travel to run a ‘major’…. This is coming from an Australian.

[@kofuzi]

I feel like you’re criticizing us, but my entire point supports your critique. We’re in alignment here. Sydney is a good addition precisely because it alleviates the travel burden the running world bears due to the current format. If a person, in Australia for example, just wants to experience a Major Marathon just once, they now no longer have to travel to the literal other side of the planet to do so. And I think that’s great.

[@savantGK3]

I know it's been a thing for a long time, but honestly wish brands would take the word "embargo" out of their vocabulary in 2025. Nothing more eye-roll inducing than "here's a line of new products, but we're only going to show influencers/connected people, and they can tell you how awesome it's definitely going to be, but you're not allowed to see it." 🙄 Just announce it when it's ready for market. Between all the embargos and brands like Adidas intentionally limiting releases to build hype (a la Evo SL) I'm just starting to tune out of the shoe game. I'll check it out if/when I catch it in stores.

[@kofuzi]

it's a damned if you do, damned if you don't situation, for both brands and the content creator. if the brand doesn't send it/show it early, then creators won't have sufficient time to test and understand the product. and you end up with a bunch of parroted PR talking points with isn't helpful for anyone. brands, content creators, and consumers want for media to be able to relay actual lived experiences. but when a brand does send things early, those testers get excited to talk about things they enjoy in the subject matter areas where they are passionate. so it's tempting to push and prod at the boundaries of the embargo. so if I were a brand, I'd be super strict about embargoes and make it so that you have to pretend that you know absolutely nothing. no hints. no photos. no teasers. no mentions. you have to pretend it doesn't exist. . things get annoying when embargoes are squishy and different people are doing different things

[@Nyelands]

"Running brand, running retail and running media can work together in alignment in win win win scenarios" - kofuzi. To have all these winners there must also be losers. I wonder who will enable all that winning! 🙂

[@kofuzi]

full disagree. not everything is zero sum

[@Nyelands]

@@kofuzi I would be surprised if you didn't. 🤑

[@davidtaylor3]

Good point though. It might be a win win win for brands, retail and media, but where does that leave consumers? 🤔

[@cb4atl]

31:40 ugh I freakin' hate that. If you're a brand that needs a reliable, professional PR person, please let me know. I'm way overqualified and too good at my job to not help y'all out.