The Seiko Prospex SPB237J1 Captain Willard Re-Interpretation - Why Does It Cost So Much?

As someone who can’t get enough of tool watches, Seiko is a brand I’ve grown increasingly fond of over the past few years. Of course, that’s hardly surprising given that they’ve long been known for producing excellent dive watches.
One of which is the 6105-8110 “Captain Willard”, a watch that was made famous by the film Apocalypse Now. In 2020 Seiko released an updated version of the watch, and since then they’ve produced several different models.
The version I’m looking at today is the Prospex SPB237J1 Captain Willard Re-Interpretation, which was kindly loaned to me by Francis & Gaye Jewellers. If you’re looking for a reliable authorised dealer in the UK then get in touch with them and they’ll be happy to take care of you.
The watch retails for £1,220 or $1300USD, which is in line with the other Willard interpretations, but is still a lot more than some of the other dive watches in Seiko’s Prospex range.
So let’s see if we can figure out why Seiko is asking that much for it.
Read the article here: 12and60.com/the-seiko-prospex...
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Chapters:
00:00 - Introduction
01:02 - The Specifications
02:42 - An Iconic Design
05:21 - It's All About The Heritage
06:33 - Final Thoughts
#seikowillard #seikowatch #divewatch