The Story of Change

[@StoryofStuff]

♻️ The plastic crisis gets a lot of attention as pollution, but the environmental impact of plastic’s life cycle starts long before it ends up in our waterways and ecosystems. Watch our latest animation, The Story of Plastic: kzbin.info/www/bejne/n4CWhHRqjt54j7c

[@timata69]

The things are a little bit more complicated than this! 1st. is necessary for each and everyone of us to realize and understand all these three components that you are pointing out necessary for the change. 2nd. in order the "1st" to happen, each and everyone of us has to make an effort to learn and know ourselves. Without the "Know Thyself" nothing is going to happen. Knowing yourself is knowing the big, deep psychological process that is happening inside of us and shaping us as individuals. Of course, this shaping starts from the moment we are born and influenced by environment(family, community, school, etc.). To make the first steps toward knowing yourself, one should abandon all the institutional values that are imposed on us, next: to start observing him/her self and take note how they react (instead of only, maybe just respond) or are affected by situations, relationships with other people, next: all the previously mentioned staff can be done through a very thoroughly done internal, psychological inventory. All this of course is a great challenge and enormous task. This system is obsolete because it is unsustainable, it is degrading for the individual and the planet as a whole. Knowing Himself.

[@tujawellness]

Love that this video asks "what kind of change-maker are you?" But many people don't consider themselves change-makers at all. Maybe the question should be 'what would it take to make you a change-maker?'

[@TheRubenchitito]

You guys are awesome for educating people.

[@Mikenoronha]

The first step is a real and thorough education, discussion and debate on the hard realities of this world. Not the dog-and-pony shows we get from the mainstream media. People can't take action unless they truly know that they are ready to act. When you ask for action of a person whose education is stunted, you're going to have people who go out and lose sight of what they had set out to do in the first place. More education is needed. We're not ready for this adversary quite yet.

[@cyclonudista]

To change is easy, start with small things and try to improve in the right direction. Thanks for the videos and the commitment, you are great persons.

[@atharvbarde8083]

you guys are doing great job . I support you .

[@leslil5590]

Watched this as part of University of California Climate Stewards program, April 2021. Excellent point--thank you for the inspiration and the simple clear path ahead with trust/faith.

[@naphtha132x]

1. click the link in the description. 2. Hover your mouse over "resources". 3. click "annotated scripts" 4. click "annotated script for the story of change" Its amazing what a few clicks can do.

[@maverickleadership6801]

I love this! This is what I want my channel to help faciliate; improving the world through Big Change. Right on!!

[@lynadamson1456]

This is so fabulous! Thanks so much! I hope this goes viral because it does say just what we need - citizen engagement. And it can be in a variety of ways -there's room for everyone. And it can be fun. Love how you can put complex ideas together into a simple and empowering message.

[@karanmcclafferty7019]

I have just discovered these videos after reading Breaking through power by Ralph Nader. So glad I did and I am spreading the word as best I can.

[@marycarols2]

This is not about shopping, it is about working for systemic change.

[@seenivasan1348]

Action is always better than words. We support organic, grow more trees and plants. Let`s better grow food rather the weeds. Save the world from the Junkers, who exploit our land for their greedy instead of the need.

[@all-together-now]

Well Done! I want to participate in change by focusing on UNITY. I agree that WE can work together and take big action. We can not wait for those who prefer DISUNITY as they are clouded in their fear of change, prejudice or apathy. What makes those of us that want change is that we will gladly accept help from those fearful, negative people who eventually see the benefits. Another great man once said “The earth is but one country and mankind its citizens”-Bahá’u’lláh, about 150+ years ago

[@CloudlesSulfer]

Heal the world and make it a better place ...for you and for me and the entire human race

[@priyankabhanushali3594]

I am a budding architect trying to figure out green ways for practice through thesis... This video has been a great epitomizing resource! Thank you!

[@StoryofStuff]

Thanks for your support Priyanka! =)

[@simplydoodle]

@@StoryofStuff :)

[@ISECeconofhappiness]

Brilliant and concise video, as to be expected! One of the things we've done at ISEC, and for which we advocate in our film The Economics of Happiness (.org), is to create a new economic system which supports--rather than destroys--diversity, livelihoods (jobs), cultures, ecosystems, and place-based knowledge, etc. Governments the world over are supporting global business and banking. It's time to about face. Support your local economy and community and demand your leaders do the same.

[@thanhthangdo2167]

Thanks you guys so much for creating this video 💌

[@82abhilash]

Annie the type of world you want to create is going to make a lot of people happy and I don't mean just the ones you demonize. And the world we live in now is the one in which you and those that agree with you are unhappy. The best you can hope to create is a world where everyone does exactly what you are in agreement with. That explains why you are interested in talking, but shy away from debating.

[@lopsangdlama]

what an inspirational video.......I watched it like 2 years back but I come by just to get inspired :)

[@musarman]

Thank you. The key is simple, as your videos show. I know good intelligent people outnumber the cretins that gatekeep the system. What I wish for is people to be encouraged to push themselves upward to take key positions, whether it be on the local school board, regional government or even the CFR. Fill them places everyone.

[@pocillocortado]

KZbin should add a 'LOVE' button

[@wernerrhein5655]

Stand up, make your voice heard, join groups who work to change the Corporatocracy. Elect leader who care about you and the environment; NOT the one who makes false promises about jobs which make only more money for the top 1% and not for you.

[@chuckriggs1]

The reason I was first attracted to a resource based economy is, it would improve everyones lives, the wealthy, the poor, and the middle class. So in reality, there would be no reason to oppose it. And when a few influential powerful people see the benefits to this system, and how the current system is unsustainable change will begin to take place. And when the mass media starts promoting the idea, the mentality of the people will change very quickly.

[@carolinebray82]

I love this video, we are bee helpers (not keepers) we'll find a way to help !! I love the part @211, with the bike graphic, I ride my bike every where I go, to and from work, and everywhere!! go me!! What else can we do.. more to go

[@Salem309Y]

From The Arab Spring land, Yes "Change" is very applicable!!

[@BBQPeanut]

I did google it. And regardless of that, an economy dependent on natural resources can still be exploited where there will be major issues. And it will be to maintain a certain lifestyle.

[@JohannesAlexisBader]

from my perspective the biggest idea we have is called "Unconditional Basic Income" which is defined like that: * Every Human gets everything it needs to fully take part in Society As we see on the world today and as has been proven in Science, every Human wants to contribute to Humanity. Thats a basic need for everybody. The hurdles we put in between the individuals motivation and the actual action are what is holding back Humanity's Potential. Think about it!

[@violettippet5246]

I am a very conscious consumer and I do write letters to companies and politicians. None of my letters have ever made a difference.I haven't seen a successful protest in my lifetime. The whole 99% protests, what did that change? The protests in Egypt? Now they have it worse than before. I can't change other people, I can only change myself. Most people laugh at me when I tell them that I write letters, and try to live an eco friendly life. I think she is undervaluing the effectiveness of "voting with your dollar" though.

[@thebiggestcauldron]

Changing the system from below it won't be as effective but I see your point.

[@pastor-tom-sims]

This is as important for us to hear as when you first made the video.

[@MicRns]

I didn't comment on that because I'm not a subscriber to somebody else's movement. I subscribe to my own. And no we're not using alternative energies because big business can't make any money by using alternative energies. They're all free. If you don't think we're enslaved already, I don't know what world you're living in. But no sense in arguing. Everything is going to come to its head within our lifetime. Enjoy the ride, my man.

[@marycarols2]

Rosa Parks was tired. In her autobiography she said "The only tired I was, was tired of giving in." She knew that she could have been beaten, and certainly arrested. She did not give in that day. She was tired of being mistreated.

[@quimica521]

Thanks from Brazil!!!

[@gaiaviva811]

YES WE CAN CHANGE THE RULES WITH INDIVIDUAL ACT! IF WE ARE THE CONSUMERS WE CAN DECIDE AND AND NATURALLY THINGS WILL CHANGE BECAUSE OUR INTERESTS. THE HARD PART IS TO MAKE EVERYBODY HAVE THE INFORMATION AND ACTION FOR THIS CHANGE, AND WE ARE A LOT OF PEOPLE, AND MOST PART DON'T BELIEVE THINGS CAN CHANGE IF EACH ONE BE REALLY THE CHANGE! YOU CAN CHANGE THE RULES AND PEOPLE STILL UNHAPPY CAUSE THEY EVEN DON'T UNDERSTAND THE POINT! WE NEED TO CHANGE THE CONCEPT OF POVERTY, WE NEED CHANGE HABITS, WE NEED CHANGE THE CONSUMERISM MODEL, WE NEED CHANGE MANY THINGS BEGINING IN OURSELVES! BUT OUR WORSE CHALLENGE IS TO MAKE PEOPLE SEE THAT WE HAVE OTHER POSSIBILITIES! IS TO TAKE OUT THE FEAR! AND THE MEDIA IS ONE OF THE KEYS! CAUSE PEOPLE ARE BEING BRAIN WASH AND TERRIFYING AND BECOMING STUPID AND LAZY! HOW CHANGE THE RULES? THE GOVERNMENT AND THE CORPORATIONS ARE MADE BY PEOPLE! PEOPLE IS EVERYWHERE AS YOU SAID! EVEN ON GOVERNMENT AND CORPORATIONS! WE HAVE TO CHANGE OUR WAY TO SEE LIFE! OUR WAY TO UNDERSTAND HAPPINESS! WE NEED TO CHANGE OUR UNDERSTANDING OF PROGRESS AND DEVELOPMENT! THAT WHAT WE CAN CHANGE FIRST TO CAN REALLY CHANGE THE RULES! BECAUSE YOU CAN CHANGE THE RULES AND PEOPLE STILL BLIND. AND DOESNT STARTS ON VOTE!

[@the_chocolate_chip]

Think about this... Citizens and their reactions are normally late indicators of things that have already happened. Let's face it--the majority are ill educated to understand what is happening as well as unable to act because they just don't have time. Those in charge have one mandate and that is to perform at whatever it is that their organizational goals are. For corporations, the goal is profit, which IS NOT A BAD THING. It is the how.

[@simplydoodle]

You are right! Thank you!

[@aOwjPCaWsWICHpDI]

In timebanking we believe that we may find we have what we need if we use what we have. In a timebank if I help you get groceries in the house you can pay me back by helping someone fill out some job applications. That person pays you back by helping someone else rake leaves. That person pays back by helping someone else again do something simple in THEIR life and in this way we build community and we may find that we have what we need if we use what we have.

[@skibumwilly1895]

In “Inheriting an Abundant Earth” a simple rule tweak on inheritance ends up changing the direction and purpose of modern human life! It's something specific we can demand. Are we really just this close to having it work right? Oh yeah, it's a Ski movie! Watch “Inheriting an Abundant Earth” on KZbin (“Occupying Chairlifts” 5.0) then sign the petition, and share it!!

[@oilhammer04]

Our forefathers worked hard and gave us the fruits of their labors so that we live with many wonderful conveniences, that help make life more bearable. I don't want to go back to the time of my childhood where air conditioning was what we experienced when we went to Woolworth's department store. You can bet that many of the rich people that advocate this green stuff don't live like they want the rest of us to. Think of Al Gore.

[@MicRns]

People don't need "incentive" to work. It's human nature to create. Do you know how many people that work regular jobs are building things like magnetic engines/ engines that run on water? A painter is going to paint. A builder is going to build. We don't need to get PAID to do these things. Our system actually limits our growth because it doesn't invest in human capital. We have millions of engineers, inventors, artists, doctors, etc who are living on a dollar a day. Education is key.

[@BBQPeanut]

Finland also can do this because they have a social democratic plan based on oil resources. Try to operate the same in a country that has significantly more landmass. Just the transportation alone across Canada or USA for food and resources use up a lot of resources. You're essentially saying any island nation that doesn't have oil resources are worthless. And then what happens with tourism? Is that a resource?

[@MrGman543]

i absolutely agree. we cannot compare this ladies shopping problem to the racism.

[@skibumwilly1895]

In “Inheriting an Abundant Earth” on youtube, a simple rule tweak on an inheritance cap ends up changing the direction and purpose of modern human life! It's something specific we can demand. Are we really just this close to having it work right? Watch “Inheriting an Abundant Earth” (“Occupying Chairlifts” 5.0) then sign the petition, and share it!!

[@georgecataloni4720]

Fair enough. You are correct about why we don't use alternative energies, but not correct implying that I was wrong. Businesses cannot make money BECAUSE it takes more human capital to use cleaner sources. Nothing is free, it costs human capital; how much time and effort do you think people will spare if capitalism offers less? We need more innovation. I won't argue about our current predicament, though.

[@vivek28patil]

This video will one day change the world

[@rg0057]

Voting is one of the only steps that has the power to get the attention of those with government power. The people who don't vote currently have enough power to install an entirely new federal government - House, Senate, and President, no matter how anyone else votes. But they don't do it.

[@doombringerer1]

Yeah it's the paradox of government control of business.As long as government officials are democratically elected they will need financial support for their campaigns. If government officials are given a lot of regulatory power then there is a huge incentive for companies to "invest" in government officials by giving them financial support for their campaigns in exchange for political favors. In short, giving the government more regulatory power of business actually gives large companies power.

[@dc0121]

Most importantly, you guys need specific demand before the challenges. That was one of the most significant reason why the wall street movement has been failed... If you guys complete the change, i'm pretty sure the world became a much better place.

[@MicRns]

My main man, George. All you have to do is connect the dots. When people do without -- they run on animal instincts -- when a person runs on animal instincts, they commit crimes. Our system (capitalism) fosters vast inequality -- not just in America -- but globally. If you really want to do some research, don't research these movements, research history and draw your own conclusions. The fact of the matter is -- currently -- we have the technology to house, clothe, and feed every (more)

[@suavesolutions1911]

Very interesting.... Make sure we stay enlighten on what's going on!!!

[@WMfin]

Im Zeitgeist Activist. This is extremely positive Story! :) I support you! You are doing great job!

[@kiaweking]

@QuantumGhOst....here is the quick poll...1) do you prefer to live in this current fossil fuel economy where the profits are concentrated to few while the environmental costs are carried by the many? 2) Would you support a new paradigm that puts safe products, happy people, and a healthy planet first? I am curious as to where you stand on these issues. are you willing to respond to the poll? Aloha from Hawaii, Thomas

[@annackeenan]

Sure, try to convert the pessimists, but if they won't move, just move on without them - find the friends who believe in change and go forward. 'Those who say it can't be done should get out of the way of those who are already doing it!'

[@chuckriggs1]

I suggest a resource based economy. Class is where evolving comes in. I suggest that you do a little research on the education system they have in Finland. In Finland, there are no good and bad schools, they are all the same. No matter the economic status of the students. Finland is always at the top of all nations in education. Here in the US, economics and education is totally connected. Depending on where you live, determines the education you receive. Google: The Zeitgeist Movement...

[@oueeiijayii]

There's more to Mohandas Gandhi than a smiley face. India's 'Swadeshi' (Hindi 'Self-sufficiency') was the foundation of 'Swaraj' (H. "Home-rule') which Gandhi adopted on the advice of community activists & elders when he returned from S. Africa in 1919. As a movement Gandhi 'demonstrated' & practiced daily spinning his own thread, living in multihome dwelling complexes (Ashram), growing food, making salt & more. The 'self-sufficiency' movement promoted each person to do what they could both individually & forming companies. Buying from each other, lay the economic foundation for mutual-aid in communities. As people developed self-reliance, using Indian traditions, then pride & camaraderie developed. At the same time with just a small 5% of India fully engaged, British (Canadian, New Zealand, Australia, US etc) companies with their long supply chains & dependence on exploitive conditions, started going bankrupt in significant numbers. By 1947 India achieved independence. Closer to home, 1st Nations here practiced all humanity's worldwide 'Great-good-way-of-kindness', through which all our ancestors originally intentionally 1) lived in Multihome-Dwelling-Complexes having both privacy & proximity for intergenerational female-male collaboration. 70% of humanity today lives in Multihome apartment, townhouse & village complexes but we aren't aware of how to systematically join together in mutual-aid. 2) Time-based human-resource accounting on the world-wide string-shell within Multihome dwellings & Production-Society/Guilds enabled recognition & progressive ownership for all contributions to domestic, industrial & commercial economies. 1st Nation 'indigenous' (Latin 'self-generating') 'economy' (Greek 'oikos' = 'home' + 'namein' = 'care-&-nurture') is the only sovereignty here. sites.google.com/site/indigenecommunity/relational-economy

[@factsmatter7442]

Your 4 examples are paltry compared to the wide-scale changes required to curb climate change. Which is why it is likely going to take generations - as opposed to a passage of a few bills - before we have the laws we need to put human behavior in line with ecological requirements. The biggest change will likely need to be generated within school systems. People act as they do because they have needs. Their needs are largely socially constructed and defined, yet the "culture" - the realm which determines our needs - is always there, from generation to generation, defining needs, setting brains on certain paths, and thus sustaining a feedback loop between one generation and the next. What needs to be taught is not merely "sustainability", but the system like nature of all things - including us. If we begin with the natural world, and work forward, we can definitely imagine a school system which inculcates an understanding of ourselves as "emergent", dynamic autopoeietic ("self maintaining") systems, evolving on a planet which provides conditions for all sorts of like systems to evolve. For instance, it should be taught in later grades that the orientation that the mind takes follows from a "metaphorical conversion", whereby elements of ones physical appearance or experience (such as height) becomes "attitudes" towards others. This understanding would show how the mind is itself an elaboration of bodily processes, unconsciously converted when one encounters real life situations - which are usually social and with other human beings. For people to stop doing what is "easiest" requires a moral education which is itself dependent on developing self-awareness. For many people, this boat has already sailed. Life-long habits die hard. This is why the most EFFECTIVE deterrent against this way of being is through the education system.

[@AhmedNoumanaam]

It's very nice to know who you are and what you can provide to your community, but what you need are you think about that or you have any idea what we need to provide to our family and to protect them from any casualty in this situation, ? We are living for our family or for us or for our country? many questions can not answer or find who can do it? Special Thanks to our dear teacher and best trainer Leanne McKay

[@Jimothy86]

Has he done a critique on this video yet? I could not find it on his channel.

[@ChiEfLiTtLeBiGsTeP]

pressione el button "CC" es por capciones cierra por otra idiomas del mundo, push the "CC" on the bottom right of the video screen (closed captions button) and select Spanish on any video or Arabic or Chinese or any language in the world

[@ExceptTin]

Because those 85% of people knew that a vote would not create broad change. Ron Paul won't change things by being elected. Either will any other lone person. Either will you if you are sitting on your couch after having voted. Voting is one tiny action among millions of things that need to be done. People have to do them. Many people. One person does not know the answers, and either does one organization - but many people together create a way.

[@Michaelsp9]

Its such a tough economy for many people including me who has a single mother struggling to keep a roof over our head. Of course people will want to be cutting costs and buying the most inexpensive items.

[@sebastiantoledo]

Is for US.. all us!

[@krishess6677]

Hey, great video! Which software did you use for creating it? Would appreciate your answer very much. :-)

[@Barkingcarpet]

Yes, WE can change the world. Today it may be easier to send a message electronically than in Gandhi 's day, AND, WE still need to get involved and ACT.......

[@marycarols2]

Not usually. The easiest thing is to go with the status quo. Change involves effort.

[@Technoguy3]

According to this woman, we should mandate that jobs not be given to people in poor countries. Apparently it's better to let them starve. No one seems to ever ask why those countries are poor. What kind of a government do they have? A small, pro-capitalist one? Or a socialist one?

[@kiaweking]

Annie wants us to network and move to action. An excellent follow up to this video is "Amory Lovins: A 40-year plan for energy" searchable on KZbin or TED Talks. Lovins describes clearly how we can do these things starting with technology we have right now today. What we need are leaders with the political will to stand up to the corporate polluters who prefer business as usual. That's where we as citizens play the pivotal role. I ask myself "Am I part of the problem? or part of the solution?

[@EdLove]

Great stuff, thanks! Shared, and now I'm off to your website.

[@bryncomeaux]

economy is the ruler by which ecology is measured

[@georgecataloni4720]

I didn't forget about self sustaining machines because without profits, not one will work to make these machines in the first place. No one will be driven to take necessary risk to innovate the machines. No one will make new machines as demand changes. All this is because of the tragedy of the commons. It's possible, if people worked together, but I try not to work with such assumtions...[continued]

[@EvertKuiken]

"There are no 10 simple things you can do without leaving your couche". So jump up into action!

[@joangregerson2831]

Excellent work!

[@Shmimbleton]

Because of tactical voting. Instead of voting for the candidate you believe in, people instead often vote for the least bad candidate with a chance of winning. Voting is not the solution here though, it will take mass action to change anything.

[@teac4444]

Anyway in Europe, EU Parlament passed a law to subsidize "green" energy from solar and wind powerstations. Although price for MWh is about 32€ on market, because of subsidies to solar and wind electricity is more expensive than ever and powergrid is at the brink of collapse because very unstabil sources as solar and wind are plugged in masses into it, which means that there has to be more conventional sources to do backup, therefore even more pollution. Be careful with those laws :)

[@VolcanicPenguin]

Great video! Although I'm not convinced that "we've got the big idea" is true, I mean there are big ideas out there that I support, like Direct Democracy, Unconditional Basic Income, having an economy focus on access rather than trade like what The Zeitgeist Movement promotes, or shortening the workweek, but I don't see that a big chunk of the population have embraced any of this yet, so to me there seems to be a big need for communication before we can get to some really important action.

[@mariapartegas2787]

I'm a teacher in Barcelona. Do you know if there is a traduccion in spanish for this videos? I would like to use them in class.

[@Almamater8888]

Right. People are so loathe to pay even a few cents more for important essentials. It's always about the almighty dollar with the majority, rich or poor.

[@seriuscool]

i really love her voice .. really nice

[@TechnologyforallTAL]

How so creative! Thanks my dear friend!

[@Lanthana]

The challenge before the US (and the world) has more to do with culture. The consumption culture that has been inflated by cheap money and lose monetary policy for the past 40+ years is central. There is little doubt in my mind that as the cheap money becomes harder to get that we'll see a return to thrift and savings. This will naturally curb consumption and refocus our attention to our local environments. It won't be easy and it won't be fast. Reality is about to come crashing into the room.

[@IsaacAppahK]

Going green is the way

[@dolcedolente]

Hell yes... this is highly motivational!

[@sanjaygadhalay]

brilliant..couldnt.agree.more.

[@BBQPeanut]

So what do you suggest? Bartering only goes so far because not everyone needs something someone else has to offer. Whenever anyone accumulates too much, they'll need a way to store it. There will always be an upper class because people will eventually get sick and tired of being at the same level as people who do less work or are less educated.

[@Killatunga]

This is awesome, bu it's sad to know that this stuff probably will never happen in our generation. Humans never learn from their MAJOR mistakes. Especially politicians.

[@Mrkevi123]

Love the videos. Keep it up. You make positive impacts on our world.

[@Reality_climatique_Canada]

Thank you for this work - it is essential & inspires our efforts.

[@georgecataloni4720]

... People hurt others for all sorts of reasons; financial instability is only one of them.

[@rollando2000]

Voting wow that works...

[@HebaruSan]

I think 3:00 is slightly inaccurate--the official demand of the Montgomery bus boycott was NOT for an immediate end to all segregation. Rather, they wanted a "fixed line" between the white and black sections on buses instead of a presumption that blacks got whatever space was left over when all the whites were seated. Ending segregation came later, but people still struggled and sacrificed for this lesser goal.

[@jod125]

What is that awesome song at the end?! =-.

[@subversive01057]

What does this have to do with credit cards?

[@willmarth21]

Choice not force. Freedom over regulations. I agree green is good. Socialism isn't. Education with truth is powerful.

[@chuckylikesmen]

***** Socialism fails, look at every socialist country, they're all poor haha.

[@psalc1]

they are doing better than we are actually...

[@MusicasParaTDAH]

***** It's because Socialism is a system that goes against the human nature!

[@shaynawilson3588]

Why is Socialism bad?

[@gianz73]

***** Why do you implicitly assume that rich is good? The richest countries are also the ones that destroy nature (and the future of us all) at the fastest pace. We need to think in terms of sustainability and distributive justice, not rich and poor.

[@natysp7797]

Mmm excuse me, could you tell me with what programe do you make the animations?

[@WATERUCTRUST]

We can try to change the world. Getting the right supporters for a new environmentally friendly idea is the hard part. It may only be espionage by the old established plastic bottle cartels? Another great video. (the story of bottled water)

[@jcamilo9112]

Is there this video in Spanish? I would like to share one with myy friends and parents, thank's for answer me, greetings from Colombia =)

[@bellydansah]

Thinking that things won't change is NOT "real", just because it seems like it to you. Just because you think or feel it, doesn't make it true. Again, keep that to yourself, Mr. Wet Blanket.

[@hmhross]

keep making these videos. they rock

[@suncountryairline]

Havent you noticed how in the past 10 years the explosion of health food product lines? That is because the consumer demanded it!! Making good choices as consumers works!!