The Story of Solutions

The Story of Solutions explores how we can move our economy in a more sustainable and just direction, starting with orienting ourselves toward a new goal.
In the current 'Game of More', we're told to cheer a growing economy -- more roads, more malls, more Stuff! -- even though our health indicators are worsening, income inequality is growing and polar icecaps are melting.
But what if we changed the point of the game? What if the goal of our economy wasn't more, but better -- better health, better jobs and a better chance to survive on the planet?
Shouldn't that be what winning means?
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[@StoryofStuff]

♻️ The plastic crisis gets a lot of attention as pollution, but the environmental impact of plastic’s life cycle starts long before it ends up in our waterways and ecosystems. Watch our latest animation, The Story of Plastic: kzbin.info/www/bejne/n4CWhHRqjt54j7c

[@caochristina5248]

Believe it or not, this video is my science homework.

[@felmermacadangdang9446]

sup bro same here

[@jessicap8411]

my sustainability homework

[@mohamedalwani4654]

cao Christina ikejejenjs

[@pottop880]

Just now, mine

[@brandonhoodlumroy2929]

cao Christina same, I hate science

[@ggll-hp9oh]

I remember 5 years ago, I was 8 when I saw for first time The Story of Stuff. Carry on, Annie! I'm sure we are going to win this game!

[@StoryofStuff]

What could go wrong if profit-driven corporations gained control your city's public water systems? Watch our latest animation, The Story of Water! 👉🏽 kzbin.info/www/bejne/ZmXNhZ-bi5WagZI

[@svetlanikolova7673]

time to move to timbuktu or deserted island?

[@GustavDelius]

I am hoping that videos like this will slowly get the public out of the current mindset that sees growth of GDP as the right measure by which to judge the success of government policy.

[@jornbettin5354]

We need many more such videos and explanations to raise public awareness. The challenge starts with the vocabulary we use to talk about economics, and the semantics that have been built into the economic vocabulary over the last century (winning = more, wealth = financial assets, human nature = striving for personal gain, etc.), which makes it very hard for people to articulate alternatives without being misunderstood. Videos and illustrations can help overcome this difficulty. Beyond the challenge of language, there is also the real danger of inventing "alternative" systems that are simply reincarnations of the old system in a new package. For example any system that attempts to define a universal metric for "better" will run into the same old issues. Currencies such as Bitcoin that are designed for universal use are concrete examples of misguided alternatives. There is a need for domain-specific metrics, to track flows of all the different categories of resources and externalities. Only then can we begin to systematically think about the construction of waste-free value cycles.

[@GustavDelius]

Jorn Bettin , I agree with most of what you say. However I am not so sure that efforts to define a new metric for "better" should be avoided. Clearly the public, the media and the politicians want a metric to measure success, otherwise growth in GDP would not play such a big role. It seems the most realistic way to displace that misguided use of GDP is to advocate the use of an alternative, all the while of course continuing to warn of the inherent danger of any single metric.

[@jornbettin5354]

I am not opposed to metrics for _better_. I am simply pointing out the need for *many* metrics for _better_, and not a simplistic universal one. For example a dedicated metric for measuring _better_ health is desirable, as well as dedicated metrics for measuring _less_ chemical externalities in production, transport, and agriculture, etc. The priorities that different local communities will attach to the various metrics heavily depend on the local context, specifically on the means that are (or are not) available locally to address economic externalities, and on the local severity of the effects of different kinds of externalities.

[@GustavDelius]

Interesting. Perhaps there should be an app for that: Using open government data, the app would provide a summary of "progress towards better" tailored to the user's local community and personal priorities. The app would also allow the user to opt in to feeding back anonymously to government this progress towards their personal priorities and those of their local community. That would provide valuable information for shaping government policy. Furthermore, that feedback could be aggregated into a single metric that could replace GDP. Do you think that metric might provide a useful and beneficial way to measure a government's success? Perhaps the measurement of "progress towards better" will not be the most important benefit of such an app. Instead the educational effect that choosing their own priority settings in the app will have might be substantial. I wonder, is the creation of such an app perhaps feasible already with currently available open data? And if it is, would a representative cross-section of the population adopt it? Or would it just again give even greater influence to the digitally savy? But, given the widespread adoption of smartphones, and the appetite of the public for personalised information, I don't think the idea is altogether unpromising. Perhaps this idea is not new? Perhaps there is already an app for that? I would really like to try it.

[@jornbettin5354]

I very much like the app you outline. In my work I use the following approach s23m.com/methodology/index.html to value chain/cycle engineering. This 5-minute video s23m.com/logistics/index.html illustrates the essence. The approach can obviously be applied at any scale, including at the scale of economic relationships between customers and suppliers. Together with my colleagues I am working on software for representing the links within concrete local economic subsystems. I see no real technological obstacle for implementing the suggested app. The main stumbling block could be a lack of open data on resource and waste *flows*. Remember that waste flows are only required to be tracked to a certain extent, and only for materials where relevant and effective regulation is in place. Indeed the educational effect of gaining a better understanding of the effects of specific priorities could be the primary benefit of the app. I would expect priorities to be readjusted on a frequent basis , leading to an economy that becomes much more conscious of undesirable waste flows (externalities).

[@keiper12]

A lot of comments seem to think that this idea is incongruent with capitalism but imagine a scenario where the goal is not to buy the cheapest (in short term costs) item but the best item (where all of the costs, short term and long term) have been accounted for (internalized). Where instead of buying one "cheap" item that wears out quickly and it is necessary to buy many over your lifetime, one better (seemingly more expensive) item that lasts a life time (and thus saves you money in the long term).

[@josecortez5213]

Unfortunately quarterly profit forecasts still rule the world.

[@antfactor]

@@josecortez5213 People NEED to be re-educated.

[@stopplayingthegame]

We need a bigger change, a change in mindset. We have to stop buying things. We need to live simpler lives, with less stuff. Stuff doesn’t make us happy. Happiness is found through relationships, hobbies, etc.

[@vladimirpetric8683]

I was thinking about this before I even found this video. I am so glad that there are others not just thinking, but working on this. If only we could all join in on this

[@TwoTwentyTwoCreative]

I love the way you put everything into perspective and do it so eloquently. Its easy to get lost in 'the game' whilst trying to achieve personal goals that are encouraged and perpetuated through mainstream media outlets. And for that reason I'm glad there are places like KZbin and content creators such as yourselves that can offer those ulterior viewpoints on wicked societal problems to the wider global communities. Respect.

[@thankukorea]

sharing kills jobs, not using plastic bags kills jobs etc... so we really need a minimum income for every person. We have to accept less working hours to be normal. We have to start living in the future where we dont have to work as much and are free to live more.

[@Thomas-wb7nu]

I agree with your second half of your statement but confused about the first half. sharing could create more jobs same with not using plastic bags. Just different jobs.

[@thankukorea]

in my opinion the world is forgetting why we develop economies. we are becoming an overpopulated place for the number of real economy involving jobs.

[@labemolmineur]

This is gold. And the person who does the drawing and animation for the Story of Stuff is a genius.

[@water2770]

while making "Better" products is a good idea I think a "better" idea is to use a less ambiguous term. the term better itself can mean several hundred different things depending on context. For instance here is a hypothetical question "Which is BETTER a car or a cart?" on one hand the cart is better in terms of being green, its cheaper, and it promotes learning about things like how to handle horses. On the other hand the car is better in terms of practicality, it's faster, can travel longer distances, easier for the elderly, young, and sick to get around. One could argue that the current goal of MORE is BETTER, however i think in this case the term BETTER means Environmental. It's not bad but I just kind of prefer more solid terms.

[@violettippet5246]

Yeah I agree. I care very much about the environment and I do my best to lower my ecological footprint. But "better" to me does not equal plastic bag bans despite the fact that I don't use plastic bags.

[@kellyw6012]

Better=G.O.A.L.

[@hopedance777]

love this 10 min video. am spreading it all over including our city council/Mayor that wishes to ban airbnb's... 20 years ago I created a tri-county magazine that focuses on SOLUTIONS so am very glad that you are into speaking about solutions rather than the problems.. good for you!!

[@PianoMessage]

My eyes have been opened...great video.

[@timm5278]

@Begin Transformation but some things she's saying are sadly true

[@jdaywork2693]

I admire the humility to admit that she says we're capable of great things and uses smartphones and iPods as an example, even if they may not be the thing we need the most. That's fair and not straight "You're wrong and I'm right" partisan head bashing. WE'VE GOT TO FIND A WAY TO WORK TOGETHER... Lord help us grow this garden.

[@chiaracipriano8238]

This is absolutely my favorite channel! Such a helpful teaching tool and what amazing animations!! Thank you for all the work you do to inspire hope and action!

[@kellyw6012]

Me too!!

[@lumberjack3]

Me too

[@poomanonfire]

When she started talking about a 'game changer' I thought she was going to talk about a resource based economy but she started talking about activism which doesn't really change the game at all in the grand scheme of things. As long as we have the same monetary system nothing much will change

[@STRK3R1234567]

Just some thoughts on a couple of "ideas" in this video: "Collaborative Consumption, better know as sharing" - Tragedy of the commons! Shared items will only degrade quicker if shared among others. Ownership actually gives an insensitive to keep that object/machine functional! "Lessen the wealth gap" - Socialism (you already have your opinions on this) "Open people's eyes to the truth of happiness" - You cant tell someone how to be happy. Likelihood is, the people that need told how to be happy were already looking for a way to make themselves happy.

[@AmaterasuSolar]

You might be interested in an article of Mine... stateofglobe.com/2014/03/07/liberty-and-the-american-way/ Redefine "wealth."

[@silg7262]

How often to you need to use a power drill? and have you heard of designed for the dump? People are making things so that they break just so people will buy more! We need better stuff that will be able to last longer. Its thoughts like that, that stop things like like the goal of better from happening

[@STRK3R1234567]

There are many products that are made to last a long time, they just cost more money. By purchasing a nice power drill, I have the ability to take care of that power drill and use it until something irreplaceable (like the motor ) breaks. If that same power drill had been shared between me and 4 of my neighbors, its lifespan would have been more than 4 times shorter. The reason it would not last as long is because of the idea called Tragedy of the commons: by utilizing a publicly shared piece of property, the upkeep tends to be neglected because no single person wants to claim responsibility for the damage others cause to the publicly shared property. By saving up to buy the nice drill myself, I am choosing to buy 1 nice tool that will last many years, while decreasing the number of power dills I would have otherwise bought. In order to decrease the quantity of things we buy, we have to choose the quality of the tings we buy.

[@silg7262]

Okay but not everything works that way, like table saws, you don't need one that often. And thats part of what shes says quality v.s quantity

[@STRK3R1234567]

Yes; everything is subject to the tragedy of the commons. Everything from public roads to publicly shared construction equipment.

[@helemari86]

During this years it's difficult for me as italian to be proud of our country, but after this video I'm a little prouder, thank you to you and all the people like the Capannori mayor and citizens that help us to reach the better goal..

[@DB-ci1wt]

I'm here for my geography lesson

[@malikbarrientos321]

Same

[@GodzillaFreak]

Searching for all the world's treasures again?

[@kewlkidsklub4207]

We all are

[@lucianosoria7987]

Excellent, simple, concise. Congrats!!

[@henry.sanchez]

Thank you very much for making these videos and enlightening people on what we are really doing to the planet. Lets hope we can all start taking steps towards reaching that tipping point.

[@Dustie1984]

This is exactly the stuff that's been bugging me for a long time now. I'm glad to see I wasn't the only one noticing something's WAY off with the way people are living their lives through buying and buying and buying more and more and more THINGS...

[@GGShinobi77]

This is the kind of thinking that we need today.

[@shanenolan2061]

***** check out Will Work For Free 2013,Humans need not apply and technological unemployment 60 minutes

[@GGShinobi77]

Shane Nolan Thank you, I will check it out! :)

[@warrenhohn6293]

Having all this new Technology was to give us all back time to enjoy our families and leisure time, what has happened is the opposite we are all working longer and not having the family time and leisure time. We all spend so much time consuming and giving more to our children, we are addicted to all the new technologies and want what everyone else has. So we work more to consume more, it may be time to hop off the merry go round.

[@JoeSegal]

You're right Warren. It used to be called a Rat Race. Now we are on a Hamster Wheel. The real wealth is health and time to spend with our loved ones living a fulfilling life. Greed is not good, and sharing is not evil as much as some political 1% backed think tanks want us to believe it is.

[@TheCommunalSolution]

Easier said than done, for a variety of reasons.......but maybe in large mostly self sufficient communes of around 300 people.

[@kwanjin1]

Same old story as the one in the 1950s telling people that nuclear power would produce electricity that would be 'too cheap to meter'. And the story that having all kinds of new household appliances would give everybody more time for leisure? Maybe not so much. If only you could keep up with the monthly payments and interest on them and the cost of running them!

[@IvonaFlakus]

Living off grid might be the solution ;)

[@perkygrubb]

You're absolutely right. To date, I haven't seen many people get to the heart of the matter. You are spot on. It is less about capitalism and more about the nature of money, capitalism and politics all working together. Brilliant deduction Swanky Butters!

[@sfdungeon]

kick ass Annie! You are the greatest teacher I know. I thank you for your drive to reach the world on " stuff " that matters. xxoo to you and your team...I'll help spread the word , your words, as I did before.

[@keirachristina]

Do keep talking Josh, you're making the rest of us look smarter.

[@barbworlds]

Brilliant as usual! Wish more people would listen and act.

[@clairesommer7565]

Inspiring, positive breath of fresh air....thank you!

[@IamAhShah]

Yes! Pinning this to the Holistics Wellness Cooperative FB page. Thank you for this!

[@responsiblecuisine4974]

I got the Spanish version in my Environmental Culture class as creating conscience material. Now, I am going to start sharing this content in my vegan channel and everywhere. Thanks!!!🤗

[@down-to-earth-mystery-school]

Love the idea of changing the game from more to better. Happiness is not found in more consumption, it's in our connections to our communities...

[@ThePeterKinder]

Awesome video! Really glad I've found this channel! Thank you. :)

[@johnmulrow8692]

thanks Annie. I love how this illustrates so many modern efforts in achieving TRUE sustainability. Reminds me of the lessons I learned from you and others in the recent State of the World book.

[@magdaallyn]

Simple and brilliant, inspiring and timely. Sharing widely with thanks. Come on GAME CHANGERS!! Time to actualize the movement that was started in the 60's. Big thanks to "The Story of Stuff" crew and EVERYONE making a positive impact on this beautiful planet.

[@teddymarvelle5510]

i love the sketching animations in these videos :D

[@PacrimjimCaldwell]

Serious food for thought! How about better, instead of more? Great message!

[@olivierfrancois5210]

It's a great video and initiative. In the same spirit, let''s be careful about "renewable energy" and the claims of clean energy... Wind energy creates a huge problem of artificialisation of soils (tons and tons of concrete for each windmill) and of what happens at the end of the quite short life of the windmill. There is also the huge problem of rare metals that are needed in abundance for all these options... Rare metals are... rare, and incredibly polluting in their extraction and refining. This is he same thing with electric cars, that only move the pollution. And actually most models of electric cars are so much heavier than regular cars that they lift just as much fine particulate pollution when driving around. A video or two on that topic would be great to inform people on the impact of those "solutions" and how they are not so great... and not a game changer...

[@DharavShah]

Its amazing how profound points you make in 10 minutes in such an effective way... Thanks :-)

[@rfraguas]

Congratulations Annie. Great initiative, Great communications. I am in. Best regards, Ricardo.

[@ggll-hp9oh]

Actually, it was my father who showed me the video when I was a kid. I didn't understand it all, but then when I was 11 watched it again and I completely understood it, I started showing interest in mundial politics and economic situation. Then a year later i readed the book.

[@DrDanWeaver]

Great vid; good clarity, thanks.

[@lauracostacostajimenez]

Gracias. Desde Colombia veo sus videos y me generan consciencia ya estoy haciendo cambios en mi entorno espero poder impactar con ellos a muchas personas más que a mi.

[@reinoldhartberg7835]

Great Video! I'll share it everywhere.

[@Mythobeast]

This describes what I call the "Football Problem". Humans are all about competition, and our economy is a way of measuring superiority. The games she describe are sets of rules by which we measure it. As the rules get more complex, we forget what we were originally measuring. Thus the conundrum "Is it whether you win or lose, or how you play the game?". Our economy is all about "winning", and we need to make it more about how we play the game.

[@igomenejoseph1750]

Ironic, yet so very sad, how the point of the presentation is being dissected for its content, by lots of commentators, as yet another distraction to keep from working towards change. I'll probably even get a few negative comments about this, but bring it on. We can only be ignorant for long!

[@thenubsquad1574]

+Igomene Joseph One thing is obvious is that we are on a crash course. Everyone will eventually realize this, it's just by the time most people do, it will be too late.

[@heyitz_rj]

How about you make actual good arguments instead of saying some vague shit in the comments that doesn't add to the conversation. What did this comment actually contribute? Absolutely nothing. I can't stand people that say vague things like this to make themselves sound smart.... what a waste of a comment.

[@regsoftridgeinc275]

Great informative video... I wish we all had the same thinking cap.. *wink wink

[@RjDollen]

Epic and awesome. I love these videos.

[@themightyparthos]

More laws are not the solution, aware people are. And the US is not a democracy, it is fully a republic. Some would claim we are a democratic republic, but that could be argued.

[@whoareweanywaY]

Thank you this might help me win over my friends:) The new game is a radical one, but it has to be that.

[@lauraaristizabal4426]

Such an insightful video! Thanks for making this content :)

[@mitalibaxi5788]

Eye opener... Salutes to the team🙏

[@DiplSRS]

Bravo! Keep up the good work. We can get there! For our children's sake - we had better.

[@jesant100]

I'm really excited about this new series of videos! It gives me a lot of hope for the future, but it won't be easy. However it's really worth it!

[@HablemosTierra]

The Sroty of Stuff video was introduce to my when I was in high school, totally felt in love with the message, narrative, animation, everything! Your work is so cool and mind changing

[@Pupa7038]

It's really a pity that these videos didn't mention about two essential reasons which drive the whole economy system toward MORE rather than BETTER: money created with debt, and the fanaticism of full employment. Sovereign money and Unconditional basic income are two radical solutions for these two problem. Just for your reference.

[@jessicap8411]

i believe that is implied when the goal is to constant growth

[@kikikut22]

so my jobs at industrial scale recycling plants and second hand store was more of an "old game solution" ... In a sociological way, I knew of this significant consumer psychology component, but this video expresses my knowing so good, and reinforces my right thinking surrounded by old game thinkings

[@TauBuuVuong]

I love your channel, please continue the great job!

[@whatamisigningupfor]

A usefull and easy to conprehend sustainable development framework. Keep it up!

[@chrisbay90]

Thank you for your good work. Don't lose hope.

[@TechnologyforallTAL]

Interesting! Thanks my dear friend!

[@stevenheinze297]

It was absolutely beneficial. It was the first time in history that a human visited another celestial surface and returned. It paved the way for groundbreaking research that is now enough knowledge for us to begin prolonged space voyages in the 21st century.

[@vicentediazcouretot6072]

Very good video! It is very important to change the world! Greetings from La Rioja Argentina! For a real democracy.

[@stonerace19]

Excellent work!

[@atultripathi19]

Its one of the best video with excellent content I have seen till date.

[@memosfet]

Hi, I love to watch and learn with your videos, and also share it's, but i'm Mexican, and sometimes many people don't understand completely your ideas and messages, so it would be perfect if your next videos came with subtitles in many language so this important information of world problems may be share with everyone. Thanks for this quality information and you're doing a great job!

[@jkovert]

If eliminating money were the worst thing Annie ever said, I'd be relieved. Alas, she is off her rocker.

[@ViktorRadoslavov]

I haven't lost hope yet partly thanks to you guys.

[@angiechu7420]

Profit driven concept like a monster sucking up our creativity and passion and sympathy. When more and more ppl realise that we can change the game and create a fair, health and clean envornment, the real world will shift toward to our belief.

[@theokirkley]

Library sharing tools is an awesome idea

[@rafaelmatias6356]

This video is totally right when it says that there really is something wrong with the sistem we live in nowadays. As usual, there are a lot of antagonic comments about the ideias presented here, but, hey guys, we all have to agree with something: Comsumption has grown in a level we can`t handle anymore. Moreover, most of people in the world are being prejudiced by the few most powerful. Until when we will praise this individualistic and destructive way of life?

[@luishenriquemalaquiasvieir4218]

Oh yeah, I agree to you man.

[@rafaelmatias6356]

It is we man!

[@baixaki349]

Luis Henrique Malaquias Vieira I agree to you? It is " I agree with you". don't use google translator dude coz that's a crappy web

[@luishenriquemalaquiasvieir4218]

Hohoho stupid baixaki349

[@chrj6326]

Love it. It tells so much about the core issue.

[@RobertFWWhitlock]

Great message here in this video! The fight against global warming and fossil fuel abuse & industry recklessness needs to be fought on all levels, local, regional, national, and most importantly, international. The USA needs to give up it's "me first" attitude of global dominance, and instead approach the need for solutions with an attitude of cooperation and mutualism, toward common interest solutions.

[@gabrielabaeza5258]

Anni!! thank you so much for all the work! amazing video you are my inspiration :) !

[@mayanlogos92]

I love you guys So grateful I got to see this

[@bricool4]

Yes! That is a problem. Currently the Federal Reserve is allowed to print money and distribute it as it sees fit. The Constitution says that this is supposed to be the job of the treasury, which makes the Federal Reserve illegal. However, due to the nature of the Federal Reserve, (it literally controls all the money in the US) there are lots of corrupt government officials who will do everything they can to hold on to that power (even kill). So everyone's afraid of attacking it.

[@TheRichardcoleking]

Brilliant as usual.

[@robertodeandradeyt]

Superb job, new word now!

[@BlairJensen]

Always looking for better games to play where more than just 'I win'!

[@amschiar]

Great new video! Put it on my blog, waiting for an italian translation... :-)

[@Informalities]

Ironically I'm watching this video on my new iPhone Lolololol

[@dayanandanongmaithem4234]

So, inspiring, thanks a lot for the message its hell of a motivation booster!

[@Flores10601]

Awesome! Stop thinking negative thoughts, think of the positive.

[@paulohiosuma8952]

technology ,innovations and ideas are all we need in this century to really breakthrough any success story ,the world;s economy is becoming more saturated by the day .what we need is to continue to create and recreate ideas .

[@menzoic]

iPhones/battery life and their alternatives are very important. They give millions of people direct access to the world's knowledge (the internet). In some countries the only access to the internet that most have is through a mobile phone. Technology like this is definitely not part of the problem. It helps educate more people who can then go on to solve more important problems.

[@menzoic]

newsroom.fb.com/news/2014/10/internet-org-app-launches-in-tanzania/

[@og1bucky]

You are Truly Amazing Annie Leonard !! Thank you !!!! :) ~

[@rnidess]

Inspirational!

[@mena88]

Unfortunately, this admirable goal won't be reached until society finds a way of increasing the intelligence (ability to notice difference and lack of difference) of a sufficient number of people towards the goal of environmentalism as well selecting highly intelligent and effective politicians.

[@kellyw6012]

Totally agree

[@CatsAndGoodCoffee]

Great video. Keep it up!

[@haroonq2456]

Good points,I understand.

[@SchlaubiSchlumpf89]

Let´s connect with the Cradle to Cradle Way of production

[@ContinuumXT]

I love these videos. Let's actually change the world. The weird thing is, I knew this since a long long time ago. If I get enthusiastic about changing the game and I assume a lot of people see the problem and the possible sollutions. Why aren't we there yet? Is the grasp of the people winning the old game so large? Let's fight for a different future, because we see the consequences of going in the current direction. Anyway, she still makes me feel like she's talking to people with IQ=80.

[@llcoolray3000]

Glad you're giving it a try. You say there is plenty of reason for people in other countries to hate the US government, and I agree. However, don't confuse the US government with US citizens and businesses.

[@lilagoldensun]

To whoever is reading this: I love you & God bless you

[@RickLentz]

I am curious who did the animation work? Can you provide a bit of detail on how the visual animation work was done? Thanks!

[@Silver_refined]

I was wondering the same thing...

[@jorgenlannock]

0:01 "free range studios"

[@onited.]

EXCELLENT!!!!!

[@ThomasTheIdealist]

Very compelling... to those that have never studied the works of any economist beside Krugman.

[@dianzhuozhu1149]

Ooh I was searching sth about sharing and came across this... Very inspiring well produced video (love the animation!), but I can't agree all of it. Yes BETTER is the goal, but it doesn't mean that we need to band or reduce the development. Somehow the video gave me this impression. Sharing in new technologies is also an important kind of "better" goal, and it even creates production!

[@MegustasVerde]

Always a great and interesting job

[@colibri0170]

I'm a Solutionary!! BETTER, not more! Brilliant!