The Time - Cool (Official Music Video) [HD]

[@rhino]

How do you spell COOL? 🥶

[@Itzelll318.]

COOL DIS SONG NOT IT

[@chrysalism7375]

d-e-e-z-n-u-t-s

[@rhino]

Damn roasted

[@rusticization]

C-O-O-L.

[@idjut1080]

C-O-O-L . That’s what rhino records is! Cool 😎

[@catherinemcontreras]

I miss this kind of music and Prince...

[@larenabillingsley7250]

Yes , it is better than a lot of mess that is out now !

[@emildimofte6538]

Yes🎸✌️🎸👍💎💥🙏🙏👑🇺🇸🎸💃💃

[@italyavenue]

I remember being a little boy and seeing Prince and The Time on the marquee at First Ave in downtown Minneapolis. Those days were just pure magic.

[@johng9207]

YOU WITNESSED GREATNESS

[@studiobencivengamarcusbenc5272]

There are only 3 names for live venues anyway : marquee, Roxy and troubadour- the rest is not "cool" 😂

[@GhoulioLopez]

This song should have billions of views. Every human on Earth should've listened to it at least a minimum of 10 times.

[@michaelparrish46]

I'm in for HUNDREDS.

[@Lookatwhaturlookinat]

This song is too lame for billions of views

[@cruelshoes30]

agreed... Me? Probably hundreds of times since the 80's

[@michaelwashington2511]

Peace, be still traveler we are not meant to intervene with them.

[@eddiejoewalt7746]

the time THE MOST FAKE BAND EVER with the exception of Morris Day Prince was the time!

[@demetriharlan5887]

They really need to be in the Rock n Roll hall of fame, people don't realize that they are a real band.

[@richellelacy3834]

Yep....

[@dumisatonyjohnson8145]

THE TIME is grossly underrated

[@BOONDOCK658]

​@@dumisatonyjohnson8145 very

[@memphraines]

Reporting from the year 2122, still playing this

[@tyrarenae3486]

Morris took those lead vocals to another level! Prince mightve sung background and written it, but Morris killed it!

[@aarongreer1474]

Prince and Morris Day recorded the song before the band was put together. Morris on Drums/Singing and Prince all other instruments and background vocals

[@tyrarenae3486]

@@aarongreer1474 a beautiful combination! I love this song!

[@aarongreer1474]

Cool

[@dominiquejones3805]

Man i widh Prince wasnt so controlling & let them put forth their ideas. Throw n his flavor & let it b

[@msfancy9280]

​@@dominiquejones3805Um I think they just went with it, knowing Prince WAS the talent, or they wouldve had some hits without him

[@Mavis20245]

my jam, Morris Day he is just awesome!. I was 15 years old when this song came out. They don’t make music like this anymore.

[@samanthababb1078]

I love that we can hear Prince all over this. I loved seeing Prince sing C~O~O~L live💜💜💜💜. Beautiful Prince, Morris & The Time Memories. Jerk Out is another fav of mine 💜💜💜💜. We love & miss U Prince 💜💜💜💜💜💜💜

[@apprilleh]

Yes, Prince killed this song live!

[@tonecamp565]

Morris is a living Legend. Yeeeeeees 😊

[@homegrownhiphop]

Kicking a teacher out a classroom just to sing about everything you own and how cool you are is crazy and amazing at the same time. Why couldn’t Morris Day and the Time bust into one of my classes with a hangover just to flex when I was in high school? He changed those kids lives 😅😂😂😂

[@larenabillingsley7250]

I wonder who idea was it! Prince ?

[@ccagrad2002]

Yes he did lol he also looks coked out Thankfully he doesn't look like this now, saw him in concert just before COVID, well worth the show.. Was much fun and nostalgic 😃

[@PacificDark]

Jesse Johnson, Jimmy Jam and Terry Lewis all in one band. Wow.

[@SophiaDilworth-bq7sg]

Still listening 2024

[@phillyfans5641]

Bc you're C O O L

[@tyronedavis9584]

Yepp 2025 too

[@sassykaren7587]

The best kind of music back in the day!! I used to jam out to the Time a lot. I really miss the great music from back then! Great memories 👍

[@leaiplussize]

me to I miss the jams from back in the day the best

[@bensmith4194]

Absolutel CLASSIC and yes you can here Prince all in this song and many other Time classic.

[@breakfastplan4518]

Love hearing prince in the vocals !!!!!!

[@rickstraws92]

The funny thing now is you can clearly hear Prince’s vocals on this and the rest of the first album and nobody knew it was him back then

[@racerx1189]

Yup. You can clearly hear Prince singing chorus.

[@sup393]

Like that's a bad thing?

[@garywiller9880]

Who you think helped get the band together? Jessie was in a friends band in Iowa when they came and got him.

[@christophertracy2807]

I was in high school when this came out and we all knew it was Prince.

[@301cameosis]

We knew it..

[@Atomheartz]

I’ve seen ZZ Top, Rush, Joan Jett, Taylor Swift and John Mayer live in concert, but Morris Day and the Time at the local fair was the best show I can remember going to

[@guitarguy5]

That's because he's cool

[@visionop8]

@@guitarguy5 What's that spell?

[@christophertracy2807]

Just the fact that Taylor Swift and John Mayer are among your reference points is very telling.

[@wowzers6178]

@@guitarguy5 And ain't nobody bad like him

[@malcolmxpanther]

That’s the most random list of artist

[@jeanhectorgutierrezfiguero1559]

" Pure energy everyday for ever "😊

[@brandonriggins1008]

The Good Ole Days 🎵💯

[@jimmypalmer4042]

I was very lucky to have been in high school in the 80's when the Time was popular and they were truly "COOL"!! I wore this and every other Morris Day cassette out on my truck stereo and in this old, white country boy from Texas's opinion they were the stars of the Purple Rain movie!!!!

[@amyfreedman6461]

The baseline on this track is everything! My favorite TIME song

[@antoniogreene6401]

Old School Music Never Dies. That's why so Many Hip Hop Artists sample the Classics. Listening on Thursday Night in Atlanta on January 16, 2025. That's because it's Ceeee O O L. Cool.

[@leroyhudson3877]

It's amazing how the magic of music can take you back to a time of good or bad memories. I remember when this song came out. Late 1981, I was in the 6th grade.

[@leroyhudson3877]

@🆆hatsapp𖧷⓵⓹⓻⓵⓸⓪⓶⓹⓻⓽⓻ what would you want to talk about?

[@ilikeitwhenucallmebigpapa6461]

​@@leroyhudson38771:59 2:02 2:04 2:05 Tap on a clip to paste it in the text box.

[@72Dexter72Manley72]

Its just cool for me to see a young Terry Lewis with No Sunglasses on. And a young Jimmy Jam hitting those keys. Thank you gentlemen for writing great songs that i still enjoy today. 🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽

[@ceedagr8159]

One of the greatest bands to ever live and roam the earth young jimmy jam and terry lewis

[@kevinbrown688]

Prince always the master of his craft purple love to all the whole purple fans and family.

[@dallascorpio]

Jamie Starr produced this banger and we stipl jam to it.

[@TheHaratashi]

Good God this is amazing. What an interesting group - and incredible personalities. Unbelievable.

[@3mfilmstudios150]

Gorgeous restoration of this classic

[@wendylee8436]

The Times "What Time is it" album is so frigging good I still remember the lyrics 30 years later. Also Princes Controvery album is one of his best, know all those lyrics too.

[@victornewman06]

I was 7 years old and I loved this!!!!

[@paisleyprincess7996]

Same! My older sister had this tape in 1981, and I was seven

[@jjcross3560]

Morris just has the 80s Staged presence !

[@flavioaverbach349]

Looks like Prince! And makes me wanna dance! 🎶🎶🎶🎶🎶

[@areguapiri]

Morris Day and Prince were friends growing up in Minneapolis.

[@kingzriot976]

@@areguapiri prince made the song

[@bartenderzzz]

This took me back to my junior high school dances. This song is so slept on..

[@debralynnpaxton5238]

Love the percussion in the bedrock of this song !

[@patrickbrown445]

I needed to see this in 2021...I loved this song when I was in the 9th grade. Ain't NOBODY bad like me!!!!

[@Serenity5]

I am 56 years old and today is the first time I even know this video existed. When this song came out they didn't play black artist on MTV and I think BET hadn't aired yet. It also hit me he said he had a 87 Cadillac Seville🤔but that was in 1982. Can you buy a car 5 years ahead of time. I guess he was saying he's so cool he can do that🤷🏿‍♀️

[@wallacewallets7557]

i watching morris on the jennifer hudson show and im like WHAT? wait.. i never knew either

[@MDN891]

No they didn't have a platform that played black videos back then. MTV only played a select few

[@Stringfellowhawk346]

⁠​⁠​⁠Yep……And they were hesitant to play the first on MTV which was Billie Jean by the late Micheal Jackson and realized it was a hit and then that’s where it all began

[@kirkindog]

@@Stringfellowhawk346, Rick James had been calling out MTV about their unwritten policy of not playing Black artists from the start. But it was David Bowie during an interview w/MTV who flatly asked Mark Goodman, one of the original hosts, why didn’t they play Black artists? Goodman came across as a bumbling, stumbling, idiot in trying to explain it. Finally, Walter Yetnikoff, the president of CBS records, whose biggest star was MJ, warned MTV that if they refused to play his videos then he would pull ALL their OTHER artists videos from MTV. The rest as they say is history. RIP David Bowie, Rick James, & Michael Jackson.

[@Stringfellowhawk346]

@ yeah, I saw on tv when it was aired many years ago

[@kimcopeland3942]

Happy 40th Anniversary Time!!

[@karlhelm875]

k104 fm wore this song out in the spring of 1982. i saw a k104 billboard in dallas tx and i decided to check it out. i opened a pandora's box of soul and funk.

[@aziarewilliams9774]

Definitely fine in their day 😍 My first concert Prince, I was around 11 or 12 front row seats at the Cow Palace💋😎🌉😅🌁💋 love this song 🎵 Prince was a genius 💜

[@robertduggan6367]

This song 🎵 is C-O-O-L!!! Much love, Robert Duggan 🌄 ❤️

[@TjDavis-h6s]

Yes Sir Happy New Year's 😊

[@ponygon777]

That's Jimmy Jam on keyboards on the left and Terry Lewis on Bass!

[@francissnowyhill4433]

Because Homsar is your picture I read your comment in his voice and I’m dying lol

[@RocStarr913]

They were the key in how The Time quickly turned from a mere Prince side project into a real band.

[@jackp.548]

Don't forget Jesse Johnson

[@GreySox]

Also Monte Moir (white dude on keyboards) wrote "The Pleasure Principle" from Janet Jackson's Control album. That's what brought me here - researching Janet Jackson's hits.

[@sirfriendzone1228]

A talented group. It's amusing that none of them other than Morris played on the album and Morris played drums although not on this track.

[@BeyeZee]

Great to see this crispy video in HD!

[@markadams157]

In my twenties in the 80s. I'm definitely going to the dance club

[@Sealust50]

Yeah, guy, and I was right there with ya!!! 😃😃😃😃😃

[@garyaugustus690]

Me too...I'd just turned 26 when this dropped. Thought it was the hippest thing...now, it sounds so flimsy but still better than what's out here today.

[@tracybell5854]

My Favorite Class Room😎💯✊🏾

[@marcusa.fromthebay7514]

Truly Prince's Frankenstein monster!! Too much musical talent and swagger in one group! Good Gawd!

[@manbaerpigg]

Who still bumps this in 2023???? This guy lol

[@blackhawk6615]

Cool 😎 🆒️

[@djdyn1402]

Still listening in 2024!

[@rebalynn7524]

Me!! 2024❤ I have tickets to see Morris Day and the Time in Detroit in May!!

[@kimrivers8605]

Couldn't be made today 😂

[@jusafimusic1241]

Me! 💯

[@aslandarklion8094]

Im a 90s kid, but i really love the 80's

[@areguapiri]

Me and my boy V. Jackson used to sing the heck out of this song in elementary school back in '81-82.

[@primitives]

one of the underrated bands ever

[@championrd8557]

This is the first time listening to Morris Day and his birthday is today Happy Birthday to him!!!!!!🥳🎉🎂 12/13/22

[@joannehines7806]

In a " cool" 😎 😎 😎 Sagittarian mood!! In The Time Mood!! Morris!! 💘 🎶 😎 😍 Woke up with this on the mind!! Traveling, money, fun!! 💸

[@khembreonbrown4945]

♐️ HERE!

[@joannehines7806]

Many congratulations to that great Sagittarian music & fashion Emperor, Morris Day, & the Time on winning the Soul Train Legend Award last night!! 😎 💘 🎶 🎸 😍

[@sablesenegal7488]

My high school performed this lyp sync skit of this song in 1982 during a football team pep rally it was epic!

[@richarddobbins183]

Just saw them at the Oklahoma State Fair, still the best music ever. Young peeps have no ideal what they missed. They played the music, sand the songs, and the soubd was perfection. Rapp concerts play a record and sing over it. Damn how times have changed... But not The Time😋

[@calvinhamilton4995]

Real Cool Music!

[@janeporter818]

I love this song ❤️

[@truthhurtz8517]

Snoop Dogg did a remake

[@jamesjackson4558]

It was amazing that it was Prince who wrote the songs and was playing all the instruments with Wendy, Lisa and Jill Jones as background singers. "The Time" was literally a one man band. RIP to the memory of Mr. Charles Nelson Rogers.

[@72Dexter72Manley72]

Hold up my man. 😊😊The Time had some of the best musicians in that band. Jelly Bean on Guitar. He is one of the best guitar players around. Terry Lewis on Bass. Jimmy Jam Harris on Keyboards. Yes the famed producers and writers who wrote hits for artists for over 4 decades. Morris Day is a great drummer. Plus his swagger is unmatched. Then we have Jerome. The ultimate roadie who turned wingman for Morris. The Time was Morris Days band. He put that band together. Yes Prince could play every instrument no doubt. And he put that drive into The Time. But make no mistake. The Time would kill it every show they did. Prince would never let The Time open for him. Because he knew when they played live they would kill anything he did.

[@goonermrtee7718]

You mean Jesse Johnson on guitar? Jellybean was the drummer. How could you forget Monte Muir on keyboards?. 😂 But I agree with the rest of your comments - The Time certainly were not a “backing band “for Prince. They were / are super talented!

[@themuddygee]

“Prince Rogers Nelson”

[@sirfriendzone1228]

​@72Dexter72Manley72 Morris Day had nothing to do with putting The Time together. He wasn't even the 1st choice for lead singer. Prince originally tapped Alexander O'Neal for lead singer, but he wanted too much money. That's when Prince put Morris Day in. The band worked for Prince. Prince literally signed their paychecks. Prince also wrote and recorded a majority of their music on their 1st 3 albums, although Morris played drums on most of the tracks.

[@bridgetisjonesing5007]

About time these videos are restored!

[@cabfam2010]

Heaven knows that I’m the one. I’m just cool!!! Ain’t no body baaaad like me!! Morris your a genius. Yassssssssss

[@jaylene.turner6524]

Written by Prince and Dez Dickerson -------- Lead Vocals: Morris Day ---------- Background Vocals: Morris Day Prince Lisa Coleman ---------- Instrumentation: Prince played all of the instruments. ------------ Arranger and Conductor: Prince ---------- Produced by Prince and Morris Day -------- Year: 1981 ------- Album: The Time

[@UniversalBlackRocker]

And don't forget Lisa Coleman on the background vocals too

[@jaylene.turner6524]

@@UniversalBlackRocker Yes,I forgot. Thank you!

[@UniversalBlackRocker]

@@jaylene.turner6524 You're welcome

[@phillipsantana2633]

Videos by the Time were hard to come by back when this came out. Glad it's readily available now.

[@zeplinali189]

The crazy thing for me is that I was more familiar with this song and connect Morris and the Time before I even knew who Prince or how he looked even though I was listening to Controversy which came out around the same year as this. (10yrs old then). I think the lyrics in Cool was so quotable which caused an instant connection. All along it was The musical genius himself Prince behind the scenes. Wow. Amazing artist and musician!!!

[@lynnedaltondalton7466]

Young Jimmy jam and terry lewis ❤the Minneapolis sound🎵🎵🎵

[@conned]

So reminiscing of Prince...the artist formerly formerly...R.I.P Prince..

[@CameronKujo]

I mean…he WAS in this song lol

[@awesomegirl97]

Love this song, such a classic! 🔥🔥🔥 I can hear Prince on the chorus and background vocals, I also spot a young Jimmy Jam & Terry Lewis in this video.

[@leaiplussize]

the jam from back in the day. Used to jam to this record, best music back then.

[@ManuelReyes-bn8kv]

I listen to this song and it reminds me that I'm still COOL!😊

[@shelleyfoster7606]

Although it’s subtle to some- Prince is standing out like a sore thumb In this song and I’m loving it ❤❤❤

[@LeandroSnm]

thanks PRINCE

[@rodney5158]

I was also shocked to find out that the cool pimp style Morris Day is a character that Prince created. Wow!!! 😮😮😮

[@yvette4979]

When certain songs pop up in my mind....here I am😮😂❤

[@BOSTONYANKEE]

These guys haven't aged at all.

[@Wonderland41]

I have such good memories of this song! Because he's COOL, honey baby can't you see?

[@isrealneal7552]

Absolutely great song by my guys the time 👌👍💯😁

[@baltimoremixtapedj]

I remember watching this video in the 80's🔥🔥🔥🔥

[@pappafett9826]

I remember listening to the album on Christmas eve waiting for midnight to open my EMPIRE STRIKES BACK FIGURES!!! miss those times as a kid..

[@breathnstop]

Nobody does it better. Long live the funk and do the Bird!

[@villy8778]

True king of new funk

[@cantgetrightlife]

Prince All Day On the guitar 💯

[@Liz-cmc313]

Great time in the 80s. Dancing to the The Time

[@kayodephillips5435]

Good old days I miss them so much

[@thomasmcclain8116]

Smoothest man on the planet!

[@luieloo6612]

C O O L 😎

[@1w598]

Them background vocals tho. 💜

[@N-trepid1]

Two Oberheim OBX's in the background jamming! The Time was a SERIOUS band. They use to give Prince the flux back in the day. I remember the rivalry. While Prince produced and arrange the cut on the album(who else) , Morris Day, Jimmy Jam, Terry Lewis, Monte Moir, Jesse Johnson, Jellybean Johnson tore up up stage. The Time was about the only band (in concert) that could give Prince a run for his money. The dueling bands brought out the best in each other. Magical "times" ;) .

[@MusaInc.]

Those Oberheims! 😍😍😍😍😍

[@etherashe5164]

The 80's were awesome.

[@championrd8557]

This is first song l ever listening Morris Day it’s his B-Day today so Happy Birthday to him!!!!!!!🥳🎉🎂 12/13/23

[@cassthereal2328]

I love this. Morris you the man 2022 when music was great. More than autotunes

[@828So15th]

I grew up with this song. Never knew there was a video--

[@WilliamLightfoot-z6z]

YEEEEEEEEEES!!! *Morris voice*

[@dingane0039]

Honey Baby cant chu see?! That part always lights you up

[@tonymoreno1416]

Those kids must have a had a blast doing this video, KOOL

[@GMile]

Looks way better…always loved this jam.

[@MicahMann]

BRAVO! 💜

[@CharlieMarno100]

Respect.

[@dc1741]

Word was that Prince, producing under the alter ego of Jamiee Starr, took advantage The Time as an outlet to his early 80s funkier side.

[@hevyonez97]

Wasn't a word, it's all true...that was part of a deal he signed with Warner Brothers...

[@GMile]

It’s known knowledge by Prince fans, at this point…even beyond the fandom, even. Prince was talented but fans can’t count out Morris, Jesse, and then Flyte Time homies…

[@mariaabundantliving6965]

Any more secrets to spill?

[@MiguelT2006]

In fact, the band was assembled by Prince for his friend Morris Day in exchange for the song "Uptown", credited to Prince but really a Day composition. All three albums by The Time were fully made by Prince with Day on vocals.

[@sirfriendzone1228]

@@MiguelT2006 Morris also played drums on a majority of the tracks that weren't drum machine.

[@brianoneill5143]

My man was 22 years old! COOL

[@LuLuBell]

I definitely forgot about this one!!

[@benmartin7121]

Morris Day and the Time we're styling and profiling back in those days....Whoooooooo