the TRUE COST of your makeup - Tiktok didn't teach you these...

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xoxo,
Marlena
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Disclaimer
I am a cosmetic brand owner, former makeup artist, and have worked in cosmetic product development for over 14 years so all opinions are based on my background in these areas. The products I use in these videos are either purchased by me or sent to me by companies which I will always disclose. Some of the links in this description box are affiliated. My opinions reflected in these videos are 100% my own.

[@mus1quenonst0p]

your content is killer lately. thanks for really giving us the details and pulling back the veil for us. i think it’s important, especially because makeup prices are rising like crazy.

[@jkopf927]

Agreed! I love stuff about this, a true makeup geek lol

[@sara31773]

Definitely giving us an education. 👍🏻👍🏻

[@lizmillner414]

Marlena, you have been killing it with everything you have uploaded lately and we all thank you for sharing your vast knowledge with us! I think you are one of the most skilled and honorable people to watch..I pretty much love and respect who and what you stand for! Thank you. Thank you. Thank you!

[@MarlenaStell]

So glad you’re loving this content! ♥️

[@livesouthernable]

As a business owner myself, I loved watching this! It costs a lot of money to run any business ethically. I enjoyed hearing your unique insider’s perspective on the makeup industry.

[@stefanelisabethgabriela4259]

Is it actually possible to run any business 100% ethically? I've been wanting to start a business for years now and it's the only factor that keeps me from taking a leap of faith and do it.

[@livesouthernable]

@@stefanelisabethgabriela4259 yes it is. Honesty is the best policy. I don’t have the time or the energy to be remembering lies.

[@lanabk528]

As another business owner who sources components sustainably, we are committed to only supporting those who have rigorous standards. It's in our company's ethos. You can be part of social capitalism and what sets you apart. Take the leap! I guarantee you won't regret it!!!!! Best of luck

[@lunamcnally2062]

@@stefanelisabethgabriela4259multiple business owner here. Of course it is! How? Just do right by people even if it costs a lot of money. Own up to your mistakes. See things from the customer/client’s POV but don’t let that compromise paying yourself and your business appropriately. If you’re an employee, you’re absolutely not in charge of a company’s decisions. As an owner, the buck stops with you.

[@sweetmarcipan]

I love it Marlena! Could you please do the same talk about different lipstick formulas? I'm quite curious to learn how the cost of lipstick is build up.

[@subboxjunkie8298]

Yes !

[@LondonSunflower]

Yes

[@irmaradinson2320]

Yes !

[@juliannamatteis8538]

Another Yes!!!

[@fbiagentfrank]

Charlotte paid all that for a fancy cap, meanwhile every time I open that bottle I get chunks of red paint stuck to my hands. So annoying for an expensive product.

[@itsarsulj]

As a makeup/skincare packaging designer, this video is on point and it brings me so much validation to have you speak on everything that goes into a product, especially the packaging. Your content has truly become one of a makeup geek and I love it.

[@manuelafreitas3253]

I'm from Brazil and those name brands here cost sometimes the a whole month of food for 2 people. Sometimes we get carried away by influencers and wanting a certain brand just for looks or name alone. I feel like learning these informations really brings a light to what exactly I'm buying whether it's imported or not. But specially for when I'm looking to splurge a little bit

[@helpfulnhappy]

Now that Natasha Denona has done numerous midi palettes, I think she needs to sell the shades as singles so that we can replace panned shades or trade out shades we don't use for shades we would use. Why else did she give us the little holes in the back of the palettes to pop out shadows? Not just to move around the existing shadows.

[@karichaney5934]

I was thinking the same thing!

[@rcarr4850]

I think the holes are so that if you want to make a Z palette with all your most used or favorite shadows from different brands so you don’t have to take out ten palettes to do a look, these make it easy to do so.

[@majas841]

For travels, or for touch ups while going out or to make your desired rows in the palette like you prefer

[@vannareyne6336]

@@majas841 It makes me so upset that the 5 pan palettes don't fit the midi pans specifically because I want it for touch ups or travel

[@lauralyndsey]

I’ve asked for this type of authentic content to be shared for years. (Not to disown the brand(s) but rather, out of curiosity or to be aware and gain the knowledge. Honestly, what’s wrong with brand authenticity? It goes a long way with brand loyalty! JS). Thank you for listening to us! We love you! ❤😊

[@Patti-1962]

Because of serious chronic health issues, I had to retire very early. I decided three years ago that I was going to stop buying high end makeup and skincare products. I took a year and watched lots of KZbin videos, buying products that I thought would work for my skin, with my goal being finding affordable products to replace the high end ones. I can honestly say that at this point, I love my makeup collection, and everything is affordable!!! One thing that I love doing is mixing complexion products, like a tinted moisturizer with a more high coverage foundation to get that perfect coverage for my taste. Your content has been SO AMAZING, Marlena!!!

[@maggiec5311]

Can you please do a video like this about skin care? That would be amazing! Love you girl ❤️

[@MarlenaStell]

I wish I could but skincare is outside my product development sphere BUT I can give skincare recs if that’s helpful? 🥰

[@christinat4689]

@@MarlenaStellit’s time to make a skincare line. 🤞🏻

[@stephaniehawk9389]

Why Marlena is still the Makeup Queen! ❤❤❤❤

[@MarlenaStell]

Aww thank you :)

[@brandyparks9674]

@@MarlenaStellhow can I reach out to you about an order from Makeup Geek? I’m just looking for tracking. I hit the contact us on website and it wouldn’t let me. Thanks ❤

[@kayladamour]

As someone who grew up watching your content as a teenager and now works in the makeup packaging industry, this was an incredible video! You are absolutely spot on and it was so cool to hear your honest take on these! Would love to see more of these kinds of reviews! ❤

[@DanaFruit]

Your content lately is great! Would love a similar breakdown of the cheaper brands like essence and ELF and catrice

[@loco7357]

“BECAUSE I’M A MAKEUP GEEK”… same girl same! That’s why we are here and ONE of the MANY reasons we love you Marlena!!!

[@lisadeangelo244]

You are like a magician teaching us all the tricks. Yes, more of this so we consumers can make informed choices. Thank you!!

[@misskimberly5]

Can you talk about the margins on a big sale like the 21 days of beauty where some items are 40-50% off? Assuming the brand is the one who has to eat % off?

[@lili7727]

It would be the store eating it because they are running the sale, however they order more products for these sales and get bulk buying discounts. They are loss leaders to encourage overall sales throughout the stores/ website

[@OrleidisLozada]

I can't believe soft touch costs extra, and that stuff gets so nasty after a few months!! 😣

[@ProfMary]

Very informative and enlightening, Marlena! Fascinating to hear all that goes into makeup products. It was helpful to have someone in the industry who knows what is involved to explain this to us. Thank you for this video.

[@MarlenaStell]

So glad it was helpful! Xo ♥️

[@Lynnonymous]

This makes so much sense. I always though some brands we were paying for the name. I'm loving all the videos you've been doing!

[@littlereddstar5264]

Knowledge is power and you’re giving us that power by telling us all this. I’d love to know if parent companies can shuffle formulas from brand to brand just in different (more expensive or cheaper) packaging…Like Estée Lauder Tom Ford and or Becca to MAC.

[@latherandlace]

Love your content lately, Marlena! Learning so much! Hope you continue to be on KZbin!

[@MarlenaStell]

Thanks so much! Hope you’re doing amazing! Happy Monday ♥️

[@roxylyz]

This so feels like old school Makeup Geek. When my twins were 4 years old (now 17) and I would relax after putting them to bed to enjoy Marlena’s videos. ❤

[@gamaw5247]

Thank you soooo much Marlena. The sharing of your knowledge is allowing us to be a more educated, discerning consumer!❤

[@MsMusicVideoLover]

I appreciate your honesty so much Marlena! Thanks for sharing your knowledge with us as well as your talent.

[@gabriellaleone9016]

This was FASCINATING! I would love to see more videos like this. Having this type of information helps me to make a more informed choice instead of just getting influenced by reviews.

[@erikapz]

Loving this content! Keep it up up, we are here for it! ❤

[@janataylor5520]

Love this info!!

[@tjeannine99]

I love love love this!

[@selenista]

Love videos like that! ♥️

[@jennifertelese3064]

Loved this!!!!❤

[@MrLarrBear101]

I love this!!!

[@luscinia685]

People get offended easily when you compare ingredients and point out that you might as well buy essence. Sometimes your brain tricks you to think something has to be better because you don't want to admit you wasted your money... I am glad you can tell everybody that 90 freaking dollars are way to much for a Highlighter

[@MissGDC]

Thank you for always being kind! ❤

[@FourJaysFour]

I've been loving all your content lately!!!

[@dtrujillo60]

🙌🏼Love, Love this! Please turn it into a series!

[@Carmen-pr1ns]

Love this ❤

[@Pumpkinpie1980]

LOVE THIS CONTENT ❤❤❤

[@carabailey6849]

Great video! Please keep them coming; so helpful to know the process!

[@melissapereira6957]

i absolutely loved this video ❤

[@moonbeamD]

Yay! Thank you for time stamps!

[@marlenedimeusnilsson6176]

Waow!! Thank you so much Marlena!!!!

[@andriap8195]

Love all of your content! It’s so interesting

[@BoricuaGirl69]

I can’t decide which of your latest videos I like more because you’re delivering pure gold! 🌟 Thank you so much! ❤

[@ShanrellsStash]

I really enjoyed this! Please do more like this!❤

[@AnalogFoggy]

Great video! ❤

[@andreav2175]

Fascinating & helpful!

[@Crystal-nd2zy]

I’m so glad you’re back!! Loving the content. So informative 🙌🏾♥️♥️♥️♥️

[@pinkdiamond345]

Yes! I’d love to see more of these.

[@Sonyycoronado]

Wow! I’ve learned so much, you’re the best! ❤

[@mjatis]

I love this info. I have always wanted this info!

[@wendalina1]

This is the content I love! Thank you for educating us! This was incredibly insightful and I learned a lot. Thank you!! 💕

[@shifaph3551]

Loved this material!! Thank you!!!

[@karlamarinee]

I love your makeup!!!!

[@BRITCLARKE]

Marlena is out here killing it with content!!! So great to see you so much more often!

[@brunabodulica4245]

Great content, Marlena!!!!

[@nancycesarano5919]

Knocked it out of the park. Keep it coming Marlene.

[@samantha200]

Thank you for educating us and your honesty. I love all of your videos and so happy for your continued success ❤

[@maggielunde106]

Fantastic video - killing it with this type of content

[@ladykaty12]

Thank you so much Marlena!!! I’ve loved you for years and will always trust your opinions and recommendations!!! ❤️❤️

[@thesweetestbiscuit]

Loved this! Please do more videos like it 🥰

[@patriciapalaroan1074]

Great info! Please continue doing these!

[@__shasha]

Its so useful thank you ❤❤

[@elanorsindra]

This was so informative, thank you for making this video ❤

[@annmarielaurendeau7757]

Great job Marlena, Thank You!💕

[@lizette6908]

Omg this was so cool to learn! Thank you!

[@cindariley7315]

Great video!!!

[@maya_shevchenko]

So useful! Thank you ❤🎉

[@caseyferguson5136]

This was amazing!!! I absolutely loved this video.🥰💕

[@kirstenglae]

Fantastic content, you’re the best Marlena.

[@cj5056]

Love this type of content ! Nailed it ✔️

[@xafronicajones]

Marlena you are amazing!

[@finurra3905]

This was fascinating!! Thank you for this!!❤❤

[@CkeyBeauty]

Heyyyyy Marlennnnnaaaaa!!!!! This video was soooo AWESOME and helpful!!! Thank you for sharing!

[@Makeupbyrach18]

This is so interesting, thank you for this Marlena!

[@JenniferJohnson-ch1hq]

This was SO interesting! Thank you

[@gloriacalloway6908]

Love this video ❤thanks for the breakdown!

[@lisapierce525]

I love this content. I love all your content but this is especially interesting and important. Thanks Marlena for all you do!

[@subboxjunkie8298]

This was super useful Marlena ! 🤩🤗

[@pittsburghgirl9898]

I love these types of videos! I'm learning a lot about the cosmetic industry. Thank you Marlena for sharing your wonderful knowledge with us.

[@ingriddryden1607]

Yas queen! Thanks for sharing your knowledge with us. You rock!! Please keep these vids coming, love 'em 🥰

[@lucindahernandez3779]

I would love to see this same topic on fragrances.

[@zoilarivera1408]

I appreciate your honesty😊

[@StormSongs7]

I’d love to splurge on a few high end cosmetics but most add a “signature scent” to them. Fragrance does nothing for the health of skin, as far as I know. I purchased a Clinique foundation for the simple fact it had no added fragrances. Thank you so much for all the work and love you put into your videos. The info in this video is fabulously fire. ❤️‍🔥

[@pamcooke61]

You are killing it! This is what we want to see!!

[@ft4686]

LOL THE ENDING MARLENA❤

[@sentient.ball.of.stardust]

This was insanely insightful Marlena, thank you so much for all you do to help spread knowledge!

[@jordybabe8795]

I love this video! You really opened up my eyes to all of this! Love you❤

[@itzelzeledoncordoncillo791]

Thank you for sharing such amazing quality content! I’m amazed about how much you teach us every time you upload a video! 🥹🥰 I see your efforts! Congratulations, Marlena!

[@Mamasgirlcustom]

Such interesting content!!

[@juliefox77]

Wow! This was fascinating info! Great job, Marlena!

[@elainechiou]

I’m just sorry it ended😭 I enjoy geeking out with you please have more content Marlena❤

[@andreeyahir]

this is an awesome video!!! you learn something new every day :)

[@Pearlstrand]

I love these videos! Thank you for giving us the information to know what we're really paying for!

[@ryenngaebler4286]

THANK YOU, MARLENA!!! 🤗 These are the types of videos makeup enthusiasts need to see.

[@IvyBoyd]

Thank you so much for this video. You are SUCH an incredible wealth of knowledge and we are so blessed to have you here on KZbin lately!

[@tsgallant69]

Ur insight is amazing. Thank you!!!

[@melrose795]

Excellent content, Marlena, much appreciated!!❤❤❤❤

[@FranM-11]

Always enjoy your insider info on the industry. So interesting!

[@robinlawson7441]

So fascinating! Thanks for sharing.