You're WASTING YOUR MONEY on These Makeup Products

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*Tutorial on this makeup look I'm wearing will go up next Monday! xoxo
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xoxo,
Marlena
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Disclaimer
I am a cosmetic brand owner, former makeup artist, and have worked in cosmetic product development for over 14 years so all opinions are based on my background in these areas. The products I use in these videos are either purchased by me or sent to me by companies which I will always disclose. Some of the links in this description box are affiliated. My opinions reflected in these videos are 100% my own.

[@adrianadumitru1]

She’s totally right. When it comes to mascaras, pencils, lipsticks - the drugstore makes pretty good products. Foundation and powder - always high end

[@changeeyecolor3891]

It is incredible...

[@resyahusaini6641]

yup, my cheap eyebrows, pencil liner, and eyeshadow its good. but foundation is terible....

[@agustinad1447]

I can never bring myself to term to buy a high end mascara😂

[@snakeplissken5743]

For me mascara is important too

[@javayna2353]

I bought an expensive Lancôme serum mascara at Sephoras and the tube is basically empty with only a few dry clumps in it that fell like dust under my eyes leaving me with nothing on the lashes and dirty looking face.

[@makeupjazzetc]

It is rare to hear influencers acknowledge or discuss where products are made. It is something I am very cognizant of, and it informs my purchasing decisions, so it is refreshing to hear about it here . This is another reason why I loved your brand.

[@MarlenaStell]

Many luxury items are made in Italy and some in USA. Mid level in USA and less expensive in China and Taiwan. Korea is taking off with their K Beauty and surpassing USA almost for some beauty items. Canada has a couple labs too and they're mid to luxury level. Poland also does great work- would say mid level.

[@lanaatkins3872]

I think it's because many influencers are not as aware as we would like to believe they are, and if they get to the level of them having their own brand then they've started doing content to preserve their income - not be completely upfront anymore, but that is just what I have witnessed from different influencers over the years and my opinion could definitely be debated.

[@BlingyBea]

Tarababyz always says where each product is made, love that she does that.

[@changeeyecolor3891]

So fascinating and informative...

[@35rrfd92]

The best mascara does not smudge und does not crumble at the beginning.

[@SirenaSpades]

Saving money is EVERYTHING right now.

[@Raychel-nr2vs]

She’s the only content creator who can talk fast without sounding annoying

[@MB_Christian]

"Blunt" + Brand developer + experience with chemists and labs = Trustworth. Thank you, Marlena!! 💛

[@changeeyecolor3891]

Amazing. Really helpful and good.

[@eveyluvvs]

Exactly! Marlena has the best insight!

[@prettyacct]

Mascara, blushes, and lipsticks. Honestly, everything has an inexpensive counterpart that will work. With that being said, I swear by Nars Sheer Glow, but I received the most compliments when I wore Fit Me dewy, by both men and women.

[@BrookeAmber007]

I love fit me dewy and smooth!!

[@NickaLah]

I have sensitive eyes specifically when it comes to mascara, and high end does make a difference, unfortunately. I tried some of Tati's recommendations for drugstore options and hated them 😓 I already have long eyelashes, so they should've worked. I actually think Stila's Magnum XXX is highly underrated and doesn't deserve the poor review on ULTA.

[@fatanaolomi]

I’ve worn fit me since it came out in 2010 and I would get sooo many compliments

[@INTELLIGENCE_Revolution]

I am a double wear fan. BUT I’ve recently tried a fit me Matt and poreless - I LOVE it. The colour match is better. And it stays almost as well !!!

[@annlatham]

fit me is a go to for me and I have been using it for years!

[@CrystalDMay]

Best best best drugstore items I’ve found: Maybelline Fit Me Matte & Poreless (dewy version if you are dry), wet N wild breakup-proof eyeliner, L’Oréal lash paradise mascara, Milani Luminoso blush, coty aurspun powder, Essence Shine Shine Shine lipgloss, arches and halos eyebrow pomade, and ELF putty primer to fit your skin needs. I only pay big money on eyeshadow.

[@DreaRahming]

Yes that's my list right there

[@TheFeen84]

Marlena could you do a similar video about makeup brushes? i.e. which brushes we should splurge or save on?

[@LilyB-vz8lq]

I haven’t tried Elf yet, but the reviews are good and price is very affordable.

[@theprousteffect9717]

Hot take, just being honest: almost no high end makeup products I've tried are truly worth the money for me. Are some of them noticeably better than their cheaper counterparts? Yes. But does that difference add enough value to my life to be worth the extra expense? No. That's just me though, and I understand that others have different makeup needs, standards, and care more about luxurious packaging than I do.

[@user-cv7iv4kq6z]

What about high end eyeshadows though? I find they’re easier to blend ..

[@LynneConnolly]

@@user-cv7iv4kq6z not always. I hated the Natasha Denona palette I got. Disappointing. But Beauty Bay delivers for me. I won't normally go above, say, Huda Beauty prices, because after that, the quality doesn't noticeably improve.

[@ellienyah]

@@user-cv7iv4kq6zi find expensive eyeshadows to be among the least worth it (since colourpop and elf are already so good). Like sure the high end one might be better, but is it $40 better? Nah. Spend it on nice skincare instead!

[@theladynextdoor313]

Agreed. Almost all high end cosmetics aren’t really worth it. Unless for just wanting very specific fancier packaging, the formulas are not superior.

[@theprousteffect9717]

​@@theladynextdoor313Like yeah, high end products will contain better quality ingredients much of the time, but I don't find it makes a noticeable difference in the results.

[@divadream]

Marlena, this video series is everything we need, especially right now! Here are a few interesting ideas to educate us on: 1) how a formula's ingredients are chosen (binders, moisture, thickeners, preservatives, etc) 2) how to tell what products may share manufacturers/be private labeled or the differences between in-house, ODM, OEM etc 3) how can you tell if a disappointing product is intentionally what the brand wanted (so just preference) vs actually being poor quality? Can't wait to see what 2023 has in store for you 🥰

[@maureentakach3065]

Yes! This series is great!

[@Thechanterramarie]

Yesss!! We need this to be a video series!

[@sg-qu5mh]

I’m curious to hear your thoughts on colourpop’s “fast makeup” practices and other brands that are releasing new things every week.

[@sg-qu5mh]

Loved this video and this content from you! It’s so helpful!

[@dvorahmariscal7963]

Loved this! I worked with a cosmetic manufacturer here in So California and people would be surprised at the many, many brands that are produced in the same facility. Keep videos like this coming and happy to see you again. It has been a bit since I have seen you. Have a great weekend.

[@babygibbon8719]

PREACH girl! THIS is the kind of content we need now. I just listened to your podcast on The Sesh and even though Makeup Geek is no longer I’m still excited to see what’s in store for the future. I love that you stay humble and classy where so many others in your position haven’t. Keep doing the best 👊🩷

[@luzlopez776]

She's very thorough and detailed

[@kristagallitelli]

I just saw your comment right after I made mine and we said the exact same thing. Also saw her on The Sesh. This woman is the real deal. Fastest I’ve ever hit subscribe lol

[@diannjackson35]

So glad to have you back! You are so informative and down to earth!

[@AlcideIzMine]

Indie eyeshadows are also a good option for mid tier or affordable pricing. Some of the formulas knock luxury brands out of the water.

[@SlackSlackSlackSlack]

Can you recommend good matte eyeshadow? Thks

[@MarlenaStell]

SO true!!

[@virginiaanndavidson178]

Hellllls yeh! Indie ftw ❤

[@vivianebernardon9954]

I love Iby beauty, their formula is amazing, really good

[@julissax5142]

Alamar cosmetics eyeshadows are sooo good

[@amylewis7563]

100% agree on the mascara situation. The type of wand makes the difference. I got rid of almost all of my makeup collection and now have curated quality items I use often. So much happier. Thanks for sharing! Yes, more in this series please. 🥰🥰

[@aneesa4252]

would you mind sharing some of your favourites? :)

[@MarlenaStell]

Same! I cut out my collection and only keep things that I love and use often :)

[@amylewis7563]

Essence Lash Princess, Maybelline Sky High, Benefit Bad Gal Bang, Loreal Telescopic.

[@fnma21]

@Amy Lewis Maybelline Sky High is great! My eyelashes are short and straight and this mascara works magic on them.

[@changeeyecolor3891]

Brighten your smile with love...

[@missmrocks]

Edit: June 2, 2023 Marc Jacobs Beauty is coming back! Not sure when, but sounds like a rebrand 😊 You mentioned the Marc Jacobs eyeliner and I am sooo sad that the makeup line no longer exists. The highliner was my #1 favorite eyeliner because it stayed put and didn't transfer to my contact lenses by the end of the day. 😢

[@chersilveira8944]

I know!! THEY were so GOOD! I miss those Highliner pencils.

[@changeeyecolor3891]

They are sooo interesting...

[@kjalight]

That formula is still my favorite I have ever tried. I’ve used many price points and none of them had the same longevity and wearability.

[@Future-zx9ts]

I. Know. 😩I still have a few that I’m using bc they are in good condition, but I’m dreading the day I run out. I’ve found some pretty good ones (most at the drugstore), but still haven’t found a true Highliner dupe.

[@AmeriTerry]

I know - I'm very careful with my Marc Jacobs eyebrow pencil. I only got 1 refill- the gel is still going. Not sure why the brand couldn't stay a float. What's funny is Tom Ford has makeup but never see any of his stuff advertise.

[@LouLouLilly-re4mv]

I love these types oh videos! I really appreciate hearing about product development and product knowledge in general! ❤

[@dianavo9815]

Love, love this educational series. Keep them coming!!

[@lindataylor3834]

Hey Marlena! It's great to see and hear from you! This video was great and so helpful. Thank you and please keep them coming!! Glad to have you back!!

[@CherrieWells]

Thank you so much for this series!! Love all your wisdom and experience when you explain your opinions!

[@sarahbee27]

In regards to lip pencils, I have tiny lips so a good lip pencil really matters and makes a difference to me. It’s not just texture and lasting power but the shade is probably the most important if you are after that natural look. I’ve used urban decay, Lisa Eldridge, Mac, Vieve but my recent discovery is the NYX pencil, they have fantastic shades that match my lips perfectly and wear a decent amount of time, I’m picking these over all my others. Natural shades are, Natural, nude beige, truffle and spice. Perfect pencils for just £4.

[@madelineasmr926]

NYX Slim Lip Pencil in Nude Beige is literally the best natural lip liner I’ve ever used. The color is so good! And it’s only $5!

[@teresas8173]

Oh thanks, I’ve been looking for a good lip liner, I’ll give NYX a try!

[@madelineasmr926]

@@teresas8173 it’s always sold out so try to order online if nothing else! Awesome!

[@mollyread7004]

Colourpop makes a wonderful lip liner. I use color Oh Snap for all lip looks. I have thin lips too and this helps so much. Also they sharpen really well and get sharp without breaking.

[@nataliaturner4845]

Same with me & mascara bc my eyelashes are so short & straight - I bought an Asian mascara recently that is pricier than the other drugstore ones I've tried & I think it's worth it :)

[@SimplyIzzati]

I love this series so much. thank you for sharing your knowledge and expertise on makeup.

[@liftingdietitian]

Absolutely loved this video! It was so fascinating hearing your perspective from manufacturing and knowing the other side of the industry. Would love to see more videos like this!

[@osujicc]

I really love lines like Juvia's place, the lip bar, Milani, and Black Radiance. They are great drugstore brands and inexpensive brands. They have great products from foundation to blush to lipstick and have a great shade range and they cater to ALL skin tones because most are Black-owned. And Black people know what it feels to be left out so we don't do that to others. I would love to see you review high-end and drugstore Black-owned brands from Danessa Myricks to Beauty Bakerie, Mented, and The Lip Bar, just to name a few.

[@MakeupByNetta]

Yes, I noticed she didn’t mention these brands and I am interested in seeing a video of her trying them

[@wiselioness322]

I love Juvia’s Place foundations and I’m whiter than a blizzard. Those foundations cover everything. Not familiar with the others you mentioned, but I’ll definitely look out for them next time I’m out.

[@helainefossier]

I love Milani’s mascaras. They’re all I buy now.

[@bluelulubella]

Okay this video is a GAME CHANGER! It's not often that I watch a KZbin video and get all brand new information that I haven't heard somewhere else, but this was packed full of so much helpful, new information. Thank you for making this!

[@ilisilva88]

Thank you so much for these tips. Glad that after all you’ve been through your still doing KZbin. I’ve been watching you from the get go. Love you Marlena!!!😊

[@MJ-qn8nm]

LOVE this series and love your honesty and ability to lift other brands up. You are the very first beauty guru I started watching years ago!! THE GOAT ❤️❤️ No one compairs.

[@erin-shhmerin3704]

Lash Princess had me shooketh. 7 dollars and one of the BEST mascaras I've used.

[@carolmelancon]

I'm so glad you mentioned Viseart. I love that most of their palettes have removable pans that can be replaced individually.

[@LVLoriAnn]

Love this series and the fact that you aren't afraid to tell the truth!

[@Dominique129]

I am glad you made this video! Thank you, Marlena! This product and formulation information is so helpful/valuable.

[@leannemcclenaghan7885]

Hi Marlena, I loved this video! Your obvious knowledge and passion for the creation of make-up is inspiring. I think this is one of the most informative beauty videos I've seen on KZbin and it was very easy and fun to watch. Please make more of these type of videos Marlena as I am sure I am not the only one who needs help deciding which items we should spend more on and why. Thank you for all you do for us consumers.😊

[@elizabethwest5949]

These videos are so much more helpful than any other makeup related videos on the internet anywhere. This is all straight to the point precise information that you really do need to know.

[@cheryta1]

Marlena, I love this series. Thank you for your honest input.

[@madsquishy3410]

Girl, I'm going to need a tutorial on that eye look!! It's so gorgeous!!! And thank you so much for your honesty. I had already came to most of these same conclusions but it's nice to hear it from someone with actual experience with makeup formulation

[@changeeyecolor3891]

Love in the future...

[@tracef195]

Most educated person on KZbin. That is also very honest and humble

[@RzucajacaWazonami]

To

[@sabafai]

Thats what I was about to say here.her eye make up is just wow

[@LauraMartinez-bf6rp]

Marlena you are such an amazing educator! Natural teacher. I have been watching all your recent videos and I have to say these types are fabulous! So helpful!

[@jackiek4159]

These videos are literally LIFE SAVING for my pockets! Thank you so much Marlena! Please keep these amazing videos coming!! 😍🙌🏻💞

[@changeeyecolor3891]

I love your job.

[@karlaorourke7554]

Marlena, this is an amazing video! Thank you so much for your honesty and transparency.

[@bibigems]

I love your energy Marlena!

[@missleb3537]

So glad you're back girl❤ you're existing speaks for itself that's for all your hard work 😊

[@kristagallitelli]

YESSSSSS!!! This is the kind of REAL content beauty on KZbin needs!!! 👏🏼👏🏼👏🏼

[@user-dz8gr3gu1n]

Love the series! Keep ‘‘em coming 😊

[@SleepyHugAsmr]

Would you ever do a video on your fav cruelty free makeup?

[@dianaf6333]

Yes...Please!!

[@mayramoore6313]

Love these type of educational videos, thanks for sharing Marlena

[@sarahalexandrra]

Loved this! More please ❤ so much great advice right before I restock my pro kit for 2023 wedding season ❤

[@meowcenary21]

Thank you for sharing this amazing info with us. Cannot wait to see what future launches you have. Makeup geek was the best quality eyeshadow hands down, not to mention no talc. This sensitive skin girl needs more Marlena creations

[@aliciadicaro9171]

I love your videos ,and your honesty, I love your eyeshadows. I have 6 of your pallets and 3 blushes, and your brushes are awesome too!❤

[@sanoakley]

Marlena thank you for this video and the whole series, love it! thank you ❤

[@sherryandream]

Love love love this video and I so happy to hear the push for quality eyeshadow. I don’t feel so guilty now! My eyelids are super sensitive and I love high quality. Thank you for the awesome video content!!

[@gracemedina1320]

I love the videos you have been uploading 🥰 very informative

[@Milomuffin771]

love that she gets straight to the point.

[@NE0Nwhip]

Your honesty is so refreshing. It's very exciting to see your developments, thank you for your authenticity

[@meaganhammer9025]

Marlena..this...video... WAS AMAZING. I'm recently getting back into makeup and have felt so lost, overwhelmed, and skeptical. This video was so concise, on point, and fair without making me want to give up on makeup all together. Thank you for this amazing content. I wish I had got to try some of your products but I have no doubt you will create another incredible brand in the future

[@changeeyecolor3891]

I love your face...

[@lesliemargullis7250]

You're the best Marlena. I value your opinion and first hand knowledge of process and manufacturing. Thank you for sharing what others would not.

[@amomentwithmileva]

Marlena I have followed you from day one. I love Makeup geek shadows so much. These new videos that you are educating us with are outstanding. Thank you sincerely.

[@hilaryc5914]

Love it! Thanks for sharing.

[@heidiscott2057]

I love your videos! I appreciate that you take the time to tell us, the consumer, the truth. Your reviews and opinions matter more because you have years of direct experience in the makeup industry. Thank you!

[@MarlenaStell]

No problem! Thanks so much Heidi!! xoxo

[@lynncloete6789]

This is tremendously helpful thank you! I love how you're using your knowledge to educate others. God bless you and may you succeed in everything you do!

[@joyceespinoza6686]

Just found your channel recently and I love how you go over all this stuff

[@teresahixson8716]

Thank you so much, Marlena !! I've followed you for years and years and I truly trust you. 🌹

[@lanaatkins3872]

I have been in full-blown arguments with people who swear the mascara formula is what makes or breaks the product when there is SO much information that is out there that says differently - so I am looking forward to the video you do with the correct lash brush to use for the type of lashes you have. Sticking around for awhile just because you said you'd be doing that one! :)

[@changeeyecolor3891]

This video is extremely helpful...

[@mediocrebankai3114]

I only look for the wands with bristle type brushes not the plastic! Always works better for me.

[@Seraphine07F]

Complete rubbish. As long as it's a decent formula it's fine - the brush is the thing (& some kinds are better than others for certain ppl 🙏🇬🇧

[@aggiaggi8306]

Maybeline mascara makes my eyes itchy , it’s because of fibres are poking my eyeballs and eye lenses. In midday I cant wait to remove it. Can someone recommend mascara that doesnt so that?

[@LenaSheppard]

Thanks for doing this & for your honesty & for looking out for us. I rarely, rarely ever buy hi-end of any product. I appreciate you being here with us !

[@MarlenaStell]

Thank you so much Lena!! That's my mom's name - love it :)

[@amytatum6858]

Loved the video lol forward to any series

[@_panpan_7493]

You are so amazing! Thank you so much for all the info! 😊

[@Rositasparks]

Fabulous advice and insight! Thank you ❤😊

[@matcam6235]

Marlena thank you for the truth. You should write a book about how to shop smart. Also if you decide to go back into product development, can you make clean makeup line.

[@vintageprue8728]

Loved this! Thank you Marlena.

[@jessicaplymale]

Loved this series! Would love to see more videos like this :) especially with your stories of behind the scenes. It’s very interesting!!

[@saranator408]

Marlena, you are the BEST! Thank you for sharing these tips for cosmetics, especially as a woman in the business. 😊 We all adore you 🥰💗💖

[@noemimatias3729]

I love this type of content. Thanks for sharing. 👍🏼

[@scottieehopkins9857]

Love your videos! You speak from experience and I love your honesty! you have saved people a lot of $$$ speaking about what to buy and what not to waste money on. Thank you so much!

[@beeilango7075]

Love this video!!! Please do more of these 💕

[@MamaStyles]

Marlena love this series.More please ❤❤

[@pecopicante4167]

Marlena still such a beautiful soul. Definitely would love to have more in this series and you're absolutely right about Natasha Denona's 28 pan palettes. She originally was teaching color theory and offering those palettes for her students before she was more mainstream in 2016 and as demand grew, she rolled out the midi size. Learned that through Alicia Archer (formerly Kinkysweat). Any make-up history actually would be interesting to me of just how things have evolved from conceptualization to fruition and eventually the closing of Makeup Geek what has changed, what do you wish changed, what do hope to see change?

[@changeeyecolor3891]

Love your teeth.

[@Seoulsilouettes]

What are your thoughts on morphe Eyeshadows?

[@lorrainebonilla8052]

Love these educational videos please keep them coming we are learning so much. Thank you really appreciate your time amd hard work to help us make better informed decisions 👍🏻 ❤❤❤

[@myrianmontano7221]

Love this series!

[@knitterchic]

As usual your video is informative and educational. You’re right about Makeup Geek eyeshadows, I have all of them and sure hope that you are back in business in the future. Thank you so much for still caring about your followers and members of the makeup community.

[@changeeyecolor3891]

This was fascinating !!!

[@pamela6470]

Thank you for sharing your knowledge!! Appreciate it!

[@seasonalsecretsASMR]

I’m so so excited for the mascara content ❤ and all your new videos

[@bxgal347]

Yes!!! Do more of these Marlena!! Thank you for this wonderful video, and I did start to watch the docu on broken, but fell asleep lol . But will continue to watch today

[@changeeyecolor3891]

I like your video a lot !

[@DoraSometimes]

I'll say it quickly- fantastic series, I'd absolutely love to see more. Also, great video- knowledgeable, on point, honest. What more could we ask for?! 😘

[@changeeyecolor3891]

Love is like the ocean...

[@carolinek220]

Love! Love! Love! I settled in to my bath and hit play. Great content. I was sad it was only 12 minutes. I was definitely wanting more!

[@Ms.MD7]

I love this series! Keep doing more pls.

[@Kwhorre]

Loved this!

[@jcrane45585]

Thanks for these honest videos!

[@coilsoflove2012]

Loved this video!!! Love the concept.

[@pawsation7719]

Gosh this information is gold, thank you so much.

[@lisab1732]

Love your info and presentations. I love makeup and being a little older. It is nice to find a reliable source and still learning! Thanks

[@CindyGallardoo]

L'Oréal Voluminous always runs on me! Literally the only mascara I've used that's ever done that on me!

[@zohazoha9321]

Thank you so much Marlena ❤ love the video very informative

[@makeuphappy1]

Love these honest, fun and practical videos 🙌🙌🙌🙌❤️❤️❤️

[@kianashafieian1980]

Such a great video!! Love your content ❤

[@emeraldenjoli]

This was good subject matter. I would love to hear you talk about how long it's safe to keep each makeup product type and when they should be thrown out. Thanks for the video!

[@catcaa9027]

Did you ever get a response to this question. I keep my makeup until i don’t want it anymore, I’m the only one that uses it. I would really like to hear her take on it her honest opinion. Can you believe if all of these Instagram people throw out all the makeup every two years or every three years how many makeup pallets are in the dump, they have thousands of products.🤷‍♀️

[@princessadora]

its says on the product it has a pic of a jar and a number next to it that is the shelf life after opening - 🫙12 -means 1 year

[@princessadora]

i keep mine until it becomes obviously expired. product looks or applies bad

[@laur83]

robert welsh has videos/has talked about this. look at the little jar icon on each makeup product and try to use them up in accordance with that. however, for makeup, those tend to be just guidelines. for example, i don’t know anyone who’s going through an entire eyeshadow palette in a year. so, powder products can generally be kept for longer than their expiry; as long as they’re not changing in smell, colour, function, causing adverse skin effects etc. while cream and liquid products you should try to use within a shorter timespan than powder ones

[@changeeyecolor3891]

Yes, please do continue this series...

[@susan5048]

Love your honesty . The only brand that has my exact color match foundation is Tarte . Hasn’t failed me .

[@lyndz911]

Ahhhh love this video!!! Thank you ❤

[@JL-fp1sm]

Such insightful content from a professional in the industry! Love it! Thank you for sharing!

[@laurenrothman3199]

Love this series and all ur videos! So happy ur making videos again! And nothing compares to makeup geek shadows! ❤❤

[@annpagan8940]

Yes please videos like this coming. ❤

[@annanawrocka7460]

I don’t like them my colours were dusty and were finishing faster than Mac

[@MarlenaStell]

xoxoxoxo

[@fitlyframedcompleteinhim460]

Your eyes and eyebrows look great.

[@changeeyecolor3891]

Learning a lot from this video.

[@lindadiamond9659]

I love this series!!! Please do more!! And you are amazing for trying to help us be more informed!!

[@changeeyecolor3891]

I love your comments...

[@Oturtlegirl51]

This was freakin appreciated! Thanks so very much! Fast, to-the-point, helpful......the way all videos should be.

[@Donna-vh5ym]

I'm so tired of wasting money. I just found you and immediately subscribed. Thank you

[@sheahill3340]

Everyone who wears or buys makeup should watch this video! Thank you for your honest content!

[@changeeyecolor3891]

Great work is love.