The Truth! Are Ford Truck and SUV Sales Awful? Dealers to Blame?

[@bhickman9867]

Tim, I appreciate your videos but let’s be honest. A F150, XLT, which you said is affordable, is priced above $60,000 that is not affordable for the average American family. You know it, we as Americans know it, and Ford knows it. They are pricing themselves out of the market.

[@Pickuptrucktalk]

I’m saying there is a big price gap in the market. There are still base level trucks and now there are really high end trucks. That throws the statistics way off when it comes to average transaction price. Are trucks affordable for the middle class? Honestly, that’s a really hard question to answer. I know lots of my neighbors who buy new trucks and they are middle class. They have managed their money quite well, put down a sizable deposit and only buy a new truck once or twice in their lives. Others look at the payment and figure out how to make it fit into their budget regardless of the overall price. Frankly, it is hard for me to judge people and their buying decisions. That’s on them. I report the facts and the sales numbers show Ford is selling lots of new trucks and SUVs.

[@richiep.3366]

You know things are not going well when Ford puts out a Cheerleading email like this to the media and influencers. Mark Twain wrote there are lies, damn lies and statistics. You are right, Ford trucks are not only not affordable and Dealers have exasperated the problem. They have been losing tons of money on warranty claims due to defective vehicles as well. Behind all those wonderful numbers is a dumpster fire.

[@jw8578]

Like 50 some recalls in last year. Ceo admits quality issues. I'm glad he admitted problems. Hopefully we see improvements. I'm looking but nor rushing to buy. Sales increases yes. But from the bottom not that impressive. Curious where sales numbers are compared to pre covid.

[@Tundra_Guy]

Affordable for him as it's just a write-off for his business. A base XL goes for over 50K with nothing added to it. That's the problem with these KZbin reviewers, they're out of touch with the average citizen.

[@Pickuptrucktalk]

@@Tundra_Guy Oh please. Don’t throw me in that same lot. I’ve bought base trucks in the past.

[@ravensfootball52]

Dealers being greedy, manufacturers being greedy. Consumers were forced to pay big bucks for a while but now I hope the well dries up. The market needs to course correct

[@johnmaurer3097]

When I was shopping for my truck, the Toyota dealership had 6 Tundras and Ford dealership had over 50 F150 variants. It was a sea of new trucks. I couldn’t believe truck after truck was 80, 85, or $90k+. I thought at the time “who is buying these things??!” A few month later I’m learning nobody is. That’s why there’s a sea of them.

[@ericfriedle456]

Tim, I think it’s a double edge sword. Just because sales numbers are up doesn’t mean they are not overpriced. The debt people are taking out is to buy them is putting them into a financial headlock. People in general are going into the worst debt year over year. Price of trucks have gone up exponentially. The same at4 from 2019 to today is up 25%. That’s 10% over inflation rate. Yes you have technology advance to raise costs but they should also be finding ore efficient ways to build to help build it and save money. I have learned through my years just because you can doesn’t mean you should. I feel that they are getting a little greedy on the prices and margins but if some people will pay it and over leverage themselves they can do that. They just might have it backfire on them.

[@jeffforbes70]

the average rebate and discount was 10000.

[@richardlively1666]

No one said that people have to buy new vehicles. If you cant afford it DONT buy it. Just because you want something doesnt mean you can have it!!

[@ericfriedle456]

Just because they approve you means they should. Banks played as big a part of the housing issue years ago by approving people they shouldn’t have. It’s just vehicles today

[@IamGroot786]

@@ericfriedle456 Exactly. However, it's a free country and these are personal decisions. I'll continue to drive what I have now and put what would be a car payment into my retirement account instead.

[@markhavelka4924]

I paid ~$46K for my 2020 XLT, which had an MSRP of $55k. If I wanted to replace it with an equivalent 2023, I’d likely have to pay full MSRP, which is about $55k. So 22% in 3 years. Pretty close to your example.

[@jayray274]

Sales aren’t awful. It depends on Region on what’s selling etc. What Ford should worry bout is the millions of dollars they are spending on Warranty claims, putting out garbage quality.

[@ALMX5DP]

Weren’t 2021 and 2022 kinda terrible years for sales? Being 20% higher than a terrible year may not reflect how well a product is selling (but I suppose could indicate a new norm).

[@Pickuptrucktalk]

I would argue we have been in the same “parts shortage” situation for the last 3 years. I see these as pretty similar numbers myself.

[@adaycj]

I think the point is just that the sky isn't falling. The clickbait drama videos are getting pretty ridiculous, if they weren't already. A lady complaining about the middle class, yet she has an Escalade in her thumbnail. The guy that wanted fancy 4x4 Bronco, but had to "settle" for a Unlimited Jeep.

[@JustinKelly]

Yeah 2020 calendar year has some impact but inventory was widely available the first 6 mouths especially.

[@davida8052]

Record profits on low volume.

[@NMTRUCKER]

I grew up in a middle class family and my dad was a blue collar worker who made $5/hour. Did we buy new cars? Yes. Did we buy top of the line cars? No. My parents bought what they could afford in relationship with house, food, education payments. My recommendation is buy what you can reasonably afford. If you can’t afford a new vehicle buy used. I didn’t buy a new car until I was 30 because I simply couldn’t afford one.

[@alisedighi3844]

I listened to this, sounds like Ford is actually down in sales and want to put a spin on it so that people don't haggle over the price of the vehicles so that the dealerships can sell the vehicles in my opinion at an inflated price. But like home sales it's a buyers market and not a sellers market.

[@KC-xw7ql]

Oh it is a buyers market unless you need to finance right now. Anything over $50k in my area is just sitting doesn’t matter if it’s Ford, Chevy, Ram, or Toyota. When it comes to 150/1500 trucks Seems trucks under $50k move pretty easily because people are not willing to “stretch” especially if they are going to get hosed by interest rates.

[@jeffs2809]

Another KZbinr had the #’s that Ford is down around 0.3% year over year overall, but truck sales were up something like 10-15%. I wouldn’t call it a buyers market yet.

[@TheDoesmoker]

Sounds like you're making excuses for inflated prices, intended shortages. Also, you're comparing a bunch of numbers of record awful sales, then claiming their sales are up, that's not being transparent. I can understand why a guy who makes a living on the auto industry is essentially the only one who is claiming there's nothing wrong with the industry. I typically agree with you on most things, but this video changed my perspective on your channel. You're basically saying the middle class should stop whining and try to find a base model truck they can afford. Why? We didn't have this problem until the last few years....

[@Pickuptrucktalk]

I think 2022 vs 2023 is pretty comparable. Now if I was comparing 2019 to 2020 then I wouldn't bother. You probably don't know this but I actually stopped reporting on sales figures for a few years. Am I saying trucks are cheap and people should stop whining? Oh hell no. I'm saying a few dealers did some shitty things. And trucks have a wide spread in prices. Do I think truck pricing is crazy? Yup. Are people buying trucks? Yup in mass. I have no right to question their buying reasons and I wouldn't judge them for it. That's their business. The point is Ford is selling trucks just as fast as they can build them and they have a lot of demand like all automakers. People are buying new trucks and higher and higher price points. The average transaction of a new truck keeps going higher. That's just the market. IF people would stop buying the really expensive trucks, prices would come down. They aren't, so prices keep going up. That's basic Capitalism at work.

[@hardman478]

Xlt now cost $60,000+ I wanted an f150 hybrid (because of my daily drive) and all I could find were ones that were $70k or more. I refuse to pay for a truck that’s only 4 times more than my house.

[@officialyasir]

It's pretty simple folks, you don't like the price, don't buy the product. The manufacturer will get the message and adjust accordingly. Vote with your wallet!

[@robertfootball1]

I have a 2021 F150 but I probably won’t but another only because the prices are astronomical for what you get. My exact truck was 51970 and the SAME truck with LESS equipment for 2023 is 53000-54000. Absolutely not worth it at that price. Not even worth it at the price I paid for mine.

[@charlesb4267]

A friend had bought a 2022 F 150 XL last year for 55000.00 ( this is in Canada ), and pricing out the very same optioned vehicle now which is a 2023 model year is at 75000.00, its become absolutely insane. Used vehicles are demanding high prices, interest rates are far higher then the low ball rates they were so its become not even affordable for a lot of people to even buy a used vehicle unless its a worn out pile of rubble that should be destined for the scrap yard ( rust is what takes out a lot of vehicles here )

[@ericarntson2035]

My personal experience with my local Ford dealer was... let's call it "negative". Mark-ups on everything, sales people who act like they're doing you a huge favor by selling you a vehicle. I walked. Based on many, many comments I read on the old interwebs, I'm far from unique in my experience. It can't be *helping* their sales...

[@cwqrpportable]

Don't have that problem here and I've yet to see or pay a mark up and I buy a lot of trucks..... You want to see arrogance? Got to your local Toyota dealer.

[@alisedighi3844]

So many people talk about inflation but companies are making more money in sales then previous years. If it costs more to make the same product then shouldn't companies make the same or less money then previous years?

[@Johnnyscarcarereviews]

Much needed coverage Tim. Thank you for not letting me hang by myself. I also had a bad January but want to continue to do my best to provide information based on facts and data. When I do have an opinion or speculation to share that I clearly state it as such. Love your channel and hope to have your videos around for decades to come.

[@stewartsmith1947]

My 23 year old Tundra still running fine. A southern truck with NO rust ! I will keep it ! Ford leads with recalls .

[@johnoberle9750]

Vehicles are priced beyond reach.

[@airratchetjockey7605]

Our local Ford dealer has probably 3/4 of their lot full of F150s. It’s not a small Ford dealer either they always used to be way up in the sales rank. Also I don’t think comparing sales from the Covid shortage and saying sales are up isn’t all that great.

[@mrfixit603]

In Canada at my local ford dealer. Advertising f150s from $61995 CND. Nothing else new for a 1/2 ton for sale. No low ends ,nothing , zero. No middle class single wage earner can afford them. By the time the dealer is through frigging around your probably close to $75K. You're definitely not living in my world.

[@birddogbriar4335]

I'm a Ford guy. I've driven several F-150's while looking for a new truck. Selection on lots in my area is limited. What is there I haven't been impressed with as far as bang for the buck. Options seem limited compared to other brands. My grandfather will spin in his grave but I'm ordering a new Trail Boss next week.

[@na4valve]

Trail boss with a 6.2?

[@1randyharbin]

@@na4valve I'm guessing the 3.0L inline 6 diesel

[@na4valve]

@@1randyharbinTremor with a 3.5 seems like a better option

[@birddogbriar4335]

3.0 diesel.

[@na4valve]

@@birddogbriar4335 why

[@rj-me3fh]

If you need a truck to use as a truck, then order an XL 2WD for 36. If you want a luxury trip to drive to the golf course then buy the Limited F150. If you can afford anything in between then good for you. If you cannot, but a smaller truck or no truck at all!

[@bobbbobb4663]

I recall looking at XL 2WD trucks online around 2018. $22k. No way that same basic truck is now 75% higher (even accounting for inflation).

[@fordmaverickmaniac]

On my channel, I show my window stickers on 2 Maverick XLT trucks costing just $300 more than 1 F-150 XLT.

[@rlhmarines]

We’re being charged more for new trucks and SUV’s because manufacturers are funding future EV’s on the backs of these sales.

[@AGB_2000]

The problem I have personally experienced is that the manufacturers (GM in my case) are moving chips and other short supply items to the higher trim trucks, leaving little to no production for lower and mid trim models. Until this changes I would really worry about the health of the market.

[@kaivonmortazavi8656]

Yes the pandemic has been going on a few years now but these sales increases are as a result of significant improvement in parts availability and Ford producing more cars/trucks as compared to a couple of years ago. Last couple of years sales were significantly more depressed due to shortages than what we are seeing in recent months. Also, Ford is having significant quality challenges - something that the CEO has eluded to publicly.

[@jeffs2809]

Ford Transit…guys at work absolutely HATE them. Ford Maverick…could be in the running for most marked up (by % of MSRP) of any vehicle out there. You will not find one on the lot at msrp. Definitely not near $20K unless you ordered it. Lightning was on sales hold for a while for battery problems, not sure if that’s been fixed or not. When they were for sale, the absurd markups AND $10k increase over original msrp in the past 6 -8 months or so has stopped any idea I had of buying one. Did your Ford contact happen to mention the average transaction price for F-series last month…around $68K. People NEED to stop paying these ridiculous prices for these trucks. GM had stated they were stopping truck production because of too much inventory on dealer lots….Which translates to lower inventory means more $$$$ for them. I suspect it’s associated with the changeover to the new model year, but that’s not how it was reported.

[@JP-xq7fo]

Ford Mavericks right now are being “market adjusted” at each dealership I’ve checked for $10,000+…. “Affordable”

[@DWH300]

Fantastic video. I'm finding that many buyers are purchasing more vehicle than their budget allows. When a dealer adds a markup. No one is holding a gun on the buyer to complete the transaction. Im my case. I simply get up and leave because I'm not interested in paying over MSRP. These add on prices don't only apply to Ford, but all manufacturers. I'm still amazed that a customer will pay a $50,000 markup for a, Z06, or over $200,000 for a Dodge Final edition Challenger. Unless you have a big bank account. Think about the monthly payment, insurance and maybe consider a vehicle in lower price range.

[@djaftermath4313]

Looks like those who have older paid off, properly maintained vehicles are doing quite well

[@NorCalTRACON]

at my local dealers, sierra WT crew cab short bed with 2.7 and few options costs 57k cad; silverado with 2.7 is around 53k cad; entry level tundra costs 56k ish cad; big horn ram crew cab with 3.6 is around 56k; and a base F150 with offroad package and ecoboost is well over 60k cad. How does that make any sense?

[@shettlock]

Yah at least we don’t have dealer markups in Canada tho. Have a tundra on order for 60k. Considering bailing on it for a 2017-2018 tundra with low miles which can get for about 40k. Ideally the used market can cool off and have a bigger influence on new truck sales prices

[@NorCalTRACON]

@@shettlock I bought a brand new 21 tundra at msrp which was 54k cad. I was debating between 21 and 22, but felt like first model year was too big of a risk even for a toyota so went with the good ol' v8. Couldnt be happier

[@frankr111th]

The truth is trucks are very expensive, yet people are buying them!

[@Pickuptrucktalk]

Bingo. That’s a truth. We can argue all day about prices and people’s buying reasons, but that’s on them for what they bought. That’s their decision and I’ll be the last one to judge them on their decision.

[@frankkeel8410]

FORD TRUCKS LOADED ON DEALERS LOTS IN CT

[@wilmarbarrick3194]

DX: Acute Cabin Fever RX: Daily rounds of golf taken morning and evening with supplemental libations after evening round.

[@mike9588]

2022 and 2023 sales you should subtract by 10% for REPOS considering a LARGE portion of people are already delinquent on their loans, it’s also common sense when you plug in the AVERAGE American income and the AVERAGE new car transaction price/ new truck transaction price, we know damn well there are people out there making 80k a year with a 55k car and that’s VERY common

[@charlesb4267]

I can just well imagine the repo picture in the next while as cost of living is way up and wages for many have not moved at all and vehicle prices far higher and interest rates a lot higher then they were ( it was at give away rates not all that long ago, now its getting back to reality of what historic rates have been ). Some people will just buy if the finance company will lend out and at some point it crashes. Just like the housing market has done in the past as everyone races to the cliff.

[@blake5089]

Right now in Canada if you price out an f150 xl with a crew cab with 4X4 (non XL high package) your approaching 70 thousand. Before crazy price jumps, my Sierra 1500 Duramax At4 I got for 66k Canadian at .99%. 70k for a work truck isn’t sustainable.

[@musicsavesxlives]

Thank you! Doing same thing with housing here in Massachusetts still selling above listing prices! Inventory still not available so higher prices! Great info!

[@jasonwember9927]

$54k for a stx f150 v8 4x4 is not affordable. Thats a $600 to $700 a month.....

[@zeuscasey]

$54 with no money down for 72 months at 6.5 is $897 a month. Figure 400 for gas and 100 insurance and your looking at $1400 a month for a frigging stx, ford and the dealers can keep it.

[@zeuscasey]

$54k

[@Matts000]

I am very lucky to have an awesome local dealer. We get fantastic service, and the dealer prides itself on having no markups.

[@ktpinnacle]

Sadly, there was a time when that was the starting point.

[@jesse8031]

Transit is reasonable? Ben Hardy tested a 2500 2 seater and it's $70k us. We're not stupid, Tim

[@hellkitty1014]

Ford may be making more sales(a lot of that due to incentives returning as well as easing of loan terms), but they have some serious quality controls issues that will be major issues in coming months and years. Plus while they're seeing growth, they're measuring against a year when sales were terrible. So its easy to show categorical growth...on paper.

[@markf8256]

Tim, thanks again for the assessment and for stirring the pot again. Truck prices and oil change discussions will get you in hot water every time, no matter how many facts are laid on the table. 😉 For transparancy, I purchased a 2022 Tundra 1794 Edition 4x4 last June. I still have a 2003 Tundra SR5 Sport v8 4x4 that I purchased new in February 2003. That 2003 cost me $26,400 after a dealer discount at that time. The new 2023 cost me just under $65,000 (@MSRP at the time). Are these the same truck? Not even close. Is a 2023 SR5 4x4 (non-TRD) even a close comparison to a 2003 SR5? Nope. That 2003 Tundra adjusted for infation alone would cost me nearly $43,000 today. In 2022 the average cost of a full size pickup truck was about $41,200. A number of things have happened over the years since that 2003 truck. 1) The consumer has changed. In 2003 very few people purchased a "crew cab" truck. Now some manufactures don't even offer a two door pickup. 2) Then, add on all of the safety features that have become standard in most trims. Every couple of years another technology becomes standard equipment. (You can thank Consumer Reports and other advocacy groups for these, including the cost.) 3) More standard features and more desirable features are available that are bundled in ways that unnecessarily increase the cost. 4) Then, adjust prices for inflation. If you were to add all of today's features and some options onto that 2003 truck, figuratively speaking, you would have a roughly $55,000 truck. Add on a healthy profit for the dealer and manufacturer, and ta-da, you have a $60,000 truck. Manufacturers' sales have continued to increase, pandemic notwithstanding, that means that enough people are buying their products, thus justifying the pricing. When enough people say no thanks, this will change, but not until then. There is an old economic adage 'that which can't continue, won't'. There are a lot of economic headwinds building that are likely to slow big ticket sales this year into next. It will be interesting to see what automakers do as these are realized.

[@ktmacgoo]

Agreed, the doom and gloom for dealers and manufacturers is hype. When I look at the 2020 F-150 Lariat I purchased in April of 2020 a comparably equipped Lariat is easily a $12k ( probably higher ) MSRP. Even if you can justify the increase what’s not available at this point is the $7k discount/rebates. My take is Manufacturers like the current environment and will keep demand in place as long as possible to protect the larger margins they are now making without rebates and dealer discounts. 5:29

[@vr4787]

Well even the most basic models are getting out of hand price wise. The new Chevy Colorado WT is above $29k for a base model midsize truck. My 2020 Ram 1500 Classic Tradesman was $32k with options and even that has gone up to around $40k. We’re all getting squeezed and paying more for less.

[@shawncournoyer9589]

Thanks TIm for your reasonable approach to news and information - a RARE commodity today. I'm not a ford fan, but there is no way they are failing! Next week GMC/Chevy will be failing. Last week it was JEEP, and before that it was RAM! The hysterical/dramatic/AAAHhh! vids drive me nuts and are useless - avoid them because they are thrown at you through the youtube algorithm/marketing engine that just posts the vids getting immediate views/monetized ad revenue. THERE IS NO REAL INFORMATION in them - just hype to get views.

[@markf8256]

Spot on regarding the KZbin algorithms. You probably see other odd videos in your suggested viewing feed on other topics that interest you but may not notice them depending on how outrageous they are.

[@Pickuptrucktalk]

Thanks. My frustration about those other videos is they will likely get 10x the views this video gets. Am I upset about the revenue? Nope, I'm upset because there are now millions of people who are getting the wrong information and I'll get to read these comments and emails about this useless information. Just more work for me when those other videos spread lies.

[@gm1258001]

Surprised he didn't use a video from a specific father and son channel. Everyone of their vids are doom and gloom. Clickbait is definitely something quite a bit of channels are good at.

[@fordmaverickmaniac]

I try to be different on my channel. No click bait, just driving my Maverick, including videos in all the snow this year in Park City. And I don't make you stare at me most of the time.

[@alexandermckay8594]

It aggravates me on how much the US is whining. You have no idea what prices are like in the rest of the world. You have it easy.

[@sferguson9498]

Dude.. despite sales, let's agree that dealer mark ups and vehicles prices are absolutely ridiculous. Middle class Americans work hard for their money, so why promote "base" model vehicles that they can afford. How about we all recognize the market is wrong and put people in better trim models so they can be proud of their purchase.

[@rippedgli]

Average ford f series transaction is 65 k consumer credit card debt is back through the roof. Can’t sustain this forever

[@jasonbailey1166]

Tim… you just reinforced my opinion that when I’m ready to buy another vehicle it probably won’t be another ford at these prices, I don’t care if someone else is buying them at these crazy high prices

[@frankkeel8410]

These Ford prices on the F150 are outrageous! I recall in 1969 a f150 for $2,900

[@sdc5683]

You are right. $2,900.00 in 1969 is $24,000.00 in 2023. Try finding a new truck for $24.000.00 in 2023.

[@Gene1969]

Just for fun I took your numbers and ran with them. Adjusted for inflation that price would be $23,640. The cheapest F-150 costs $35,590. $11,950 above the old Ford price. What's the difference? ABS, Air bags, computers, touch screens, auto stop start (yuck), Automatic transmission, intermittent wipers, AM/FM radio, cruise control, power mirrors, Tilt steering wheel, bucket seats, perimeter alarm, and reverse sensing system. All options or not even thought of back in 69. To put all that in 1969 dollars those options would cost you roughly $1,460. How much was the fully loaded version?

[@ericarntson2035]

A quick check with the US Bureau of Labor Statistics inflation calculator shows that $2900 in 1969 is worth $23,013.08 as of January 2023. Another quick check of Ford's website shows that an absolute base-model short cab, 2WD WT F-150 starts at $33,695. That's a rather large gap. Throwing this in reverse, a top-model Limited F150 is $84,910. Taking a time machine back to 1969 that's $10,699.96. I can't find a single record of a truck costing anywhere near that in 1969. I can tell you that in 1969 a Porsche 911S Coupe went for $8370, which is significantly less (when adjusted for inflation) than a Ford Fricking Pickup Truck sells for now in top trim.

[@pryme2013]

We bought a Toyota pickup sr5 4wd with the premium interior and stereo with bucket seats and chrome wheels in 1982 for 10,400. Just throwing another in there to compare with

[@johnmcmullen456]

@@ericarntson2035 Based on your figures, a $33,695 truck today would have been about $4,250 in 1969 dollars. Seems a bargain considering all the convenience & safery features it has as standard equipment missing from a 1969 base model. I remember my father's new 1966 Caprice. Had small V8 with powergide, no air, no cruise, manual brakes, crank windows, AM radio, and skinny bias tires, yet a sticker price over $4,000. As far as backing the price of a fully loaded new Limited to 1969, there was absolutely no truck available in 1969 that came within having even 1/4 of the features of that ridiculous land yacht, so no price comparison is possible. I think it we adjust for inflation many of today's prices on things back to the 60's, we would see we aren't so bad off today. For fun, try that with today's televisions.

[@KK-td2nd]

Us ICE consumers don't realize when you purchase a new ICE vehicle, you're propping the EV market. With Covid-19 and big push to all EV's, we ICE folks are paying the price. GM is currently investing billions on EVs. This year, the Detroit automaker expects its capital spending to total between $11 billion and $13 billion, which is up the $9 billion to $10 billion it previously expected to spend this year. Much of that is earmarked for EVs. GM is now expected to spend more than the $35 billion it previously said it would spend on EVs and AVs starting in 2020 through 2025.

[@jodensmith5093]

I see what your saying about the upper vehicles are messing with the average. The problem is the base cars are not available. And even those have price mark ups put on them. Because they know they won’t make money on them, base model cars are often not available or there will be a huge wait on them because they are the last to be built. You can’t get a base model and certainly not for base price. And it’s not because they have to be so expensive. The dealers have gotten used to making profit from a plague and they still want to. For the average middle class family the extra 2000 plus for the base models of cars is too much. Try getting a mid size anywhere near 30,000 now. If you have kids you can’t go much smaller and that means your screwed

[@davidlucas598]

Price plus high interest rates make it difficult for 80 percent of us

[@dougkaspar9756]

In 2011 I bought the XLT model with super cab and 5.0, sticker was $36k. In 2016 traded and got a Lariat, super crew 5.0. The sticker was $48k. I’ve looked online at 2023 at Lariat and can’t find one for less then $70k. XLT in $60k. I just don’t see additional value at that price point. Of course I’m. Ow retired. 😅

[@timkis64]

fords death knell was when they allowed the bean counters to dictate cost vs.quality.they traded a long history of quality & reliability for cheap made products to boost short term profits.but they went too far & now can barely get thru warrenty without a major failure.allowing a bean counter to control engineering is like asking a barber if you need a haircut.unless your completely bald, he is going to say YES!!!

[@erikpaulsson-yt4kb]

Defaults on car loans are exploding. Manufacturers and dealers shot themselves in the foot. Repos are piling up and banks are stuck with bad loans. Banks are tightening loans and interest is way up. Prices will crash after tax season impulse buyers.

[@michaelmadsen1222]

I think the video thumbnail claiming new cars are going to destroy the economy is probably pretty correct. Everyone who bought a new truck in the last 3 years probably has a payment over $1,000. And that's not even for a nice truck. One little hiccup in the economy and everyone's going to start defaulting on their loans. And all signs are pointing to things really slowing down for a few years. Tech company layoffs, bank failures, etc. Its only a matter of time before it hits regular people and all this debt they have accumulated over the last 3 years is going to crush them.

[@LarryButler-kp3se]

We still think the dollar has value, which it doesn't. Gold was $270 in 2000. Today it takes nearly $1900 for the same 1oz of gold. 7.037 times as much money! A $100,000 boat / by 7.037 = $14,210 in year 2000 dollars, which is about right.$4.00 gas is cheaper than it was in 2000! 4/7.037= 56.8c/gallon in 2000 dollars. Gas in 2000 was much more expensive! $1,60/gallon Your electric bill is much cheaper now! The number of dollars shows the money is worthless!

[@joelpierce3940]

I had to wait for it, but I purchased a 2022 Sierra 1500 At4, 6.2, Cayenne Red, with the rear camera mirror, etc. They sold it under MSRP, because it was last year’s model. Also assembled in Indiana, not Mexico or Canada which is important to me. I don’t drive much so give me the big engine.

[@Link-we8so]

The average sale price of an f150 is nearly 60k. My argument is there is not 60k worth of product there. No matter the trim level. Not the end of the world but still a problem

[@dennisl4000]

A quick look at YTD changes in car sales ending in Dec 2022 showed a decrease in sales for all major mfgs except for Tesla. Most economic forecast for this year predict a declining outlook with inflation still increasing at a significant rate. When the chip shortage affected supply the marketing model changed to a larger profit margin on fewer units. As supply increases I do not see this continuing. Also used car sales are tanking and credit is becoming an increasing concern.

[@usnhasty]

Tim, very well said. Are things more expensive, yes. Welcome to inflation year over year. Also, 5 years ago a base model vehicle came with roll up windows and manual transmissions. Nobody bought them and always wanted to upgrade to power windows, door locks, auto trans, and more which naturally raised the price as well as those vehicles aren’t even offered anymore. It’s evolution of industry demands. Happens in everything technology wise. I don’t hear the same people complaining about a $1400 iPhone that was $350 5-7 years ago.

[@Johnnyscarcarereviews]

Smart man with an excellent, professional work ethic. Thank you. Great video and I hope ot gets millions of views to balance out all the wild and wrongful claims.

[@ryannylander1819]

Not doom and gloom, but trucks are no longer affordable for most. Speaking of Ford on this one, quality has taken a big hit over the years, that’s a fact, even with their ceo saying it, and I’m very hesitant to own one, let alone honoring all warranty stuff down the road.

[@JW-xk8bd]

People are "affording" this crap because now they are doing 84 month financing. Guess what happens when these people get tired of paying these outrageous payments for 3 years and they realize they aren't even close to being halfway to payoff that vehicle.

[@clevejason]

The Ford dealership near me adds an ADM of $12k on any new F150. A sucker is born every minute I guess

[@romeozulu4424]

I agree with you for the most part but the change over from ice to ev will not be smooth

[@michaelmadsen1222]

A Platinum 3 years ago would have sold for $60,000. Now they sell for $80,000. Quit talking about the sales mix favoring luxury trucks and claiming that prices haven't really gone up.

[@billwaterhouse5894]

I used to watch some of the folks you mentioned but hate the doom and gloom, so, don’t watch them anymore. If their thought process is “this will get me some clicks for sure”, hmmm…works opposite for me.

[@fordmaverickmaniac]

You may like my channel Bill. I feature my 2 Mavericks, including my AWD driving up steep slick roads in Park City. And I don't make you stare at me the whole time.

[@joshgarner805]

Covid!! That one thing is the reason we have had a huge increase in price for everything. I bought a new 2021 XLT 302a 4x4 in February of 2021 and I paid $47k which when I look back on it was a screaming deal. Then Covid killed manufacturing. I work in manufacturing so I know what has happened to these big manufacturing companies over the last few years.

[@JustinKelly]

The $19,995 Maverick is now $22,595 (not including destination).

[@icehog2367]

I wouldn't have expected Ford to talk themselves down 🤣. I'm good friends with a Ford engineer, he doesn't see the ROSY future being painted here, they're in panic mode.

[@charlesb4267]

I bet, it just hasn't quite caught up to some to realize the big crunch is coming, vehicles with huge loans flying out the door that can't be paid back may make sales look terrific but it always shows up at some point. Like the roaring 20's where the let the good times roll until .... they didn't and found themselves without a pot to piss in nor a window to throw it out !.

[@PlayWaves1]

They're giving you actual numbers though so they've proven they aren't covering up anything.

[@charlesb4267]

@@PlayWaves1 It's not a matter of covering up anything as there have been pend up potential sales due to a lack of vehicles being available at dealers lots or being built on time for orders and now those sales are happening, its what the picture will look like in the future and could be fairly near future as per where things are headed with the economy and I fully expect a far more expanded war .. its coming. Having said that I know locally in the main city of this part of Alberta for example where they sell a lot of Super Duty trucks, for the last while neither dealer had ONE pickup of that type on their lot and now between the two dealerships there is a grand total of 3 trucks. That is extremely odd because there is a massive amount of ford Super Duty trucks that the oilfield and forestry companies use and be it buying them or leasing them and rotating through to new ones every couple of years is what some companies do. Each dealer has some F 150's but not the number they would typically have.

[@grisa12345]

Keep in mind Ford is playing with these numbers. They say "sales are up 100%" without telling you they are counting 0 sales in the previous period because it's a new model. If Ford was doing half as well as this PR piece suggests, I guarantee their stock value would be up. As of this moment, it's at $11.72/share. They are heavy on debt and have too many warranty issues. "Growing pains" for a 100 year old auto maker who has not figured out how to release new models are not exactly encouraging.

[@Vox-Populi]

My '18 Tundra SR5 4x4 TRD cost $39k new. That same trim today is $60k. New model of course, but too much for me.

[@screamineagle1240]

Wasn't it hard for dealers to get new vehicles the first part of 2022 because of chip shortages? If you couldn't get vehicles, you can't sell them. Maybe that's why sales figures are up so much from a year ago.

[@michaelsylvester7272]

Tim, This is why I like your channel. Seems most of the truck buyers are looking at high-end models. Thanks for sharing your information.

[@drn13355]

I bought my 2020 Ranger Lariat FX4 in 2020 right before the price spikes and low inventory. I would rather have.a Maverick, but I gave up even trying . My Ranger is paid for and I need it to last ten years. Maybe by 2030 there will be some vehicles available.

[@mswwalker12345]

At this point, whether you're talking Ford or any other manufacturer, I don't think it's conspiratorial to say supply is being purposefully reduced to inflate pricing. I wanted a Toyota Tundra. Was told yesterday it'd be 9 to 18 months before I could get one. By that time we're into 2024 models. ... I understand supply chain issues still exist. But it's no longer an excuse. People like me are simply leaving the market and sticking with our old, beat up vehicles. We'll see what the future holds.

[@JensSchraeder]

You can say what you want. But I know for me I will be driving the wheels off my truck. I used to trade in every two to three years. No more. I will be paying off this truck and keeping it. Wages haven’t even come close to adjusting for this rise in truck prices. This won’t end well. People will stop buying these overpriced hay haulers.

[@jasonwilliams705]

I agree the sensationalist clickbait videos don't equate to reality. That being said i do think the ever higher prices will affect sales. I think owners who were so used to trading up to the shiny new truck every 2-3 years will begin to hold off. I use myself as an example. I got that itch to buy something new every 2-3 years. Heck i bought my 2022 Ram Built to Serve edition a year and half after buying a new 2019 Silverado. Reason i pulled the trigger was of course the Ram caught my eye but also i was right side up in the Silverado and the dealership/manufacturer was offering significant incentives on the Rams. Currently inventive are there but way lower. Prices conversely are considerably higher. If those two trends continue people who may have had the itch to trade up will in all likelihood hold off. I know I am. My current truck i am growing more comfortable with paying off and keeping. That would have been unthinkable prior to this. Also Americans like to have their cake and eat it too. Many people won't want to settle for a base truck and without at least incentives coming back in large amounts they will have less reason to pull the trigger on a new ride.

[@tuomasholo]

I hope Ford keeps raising prices and their dealers keep charging market adjustments and remain #1 in recalls.

[@anthonygasparini1734]

Henry Ford said "Build a product your customer can afford". You can get it in any, color...black!

[@MuahMan]

No, Ford is selling more trucks than ever. Problem is really only rich people can afford them now. 70K average sale price in 2022.

[@uuuuwishhh2192]

Had to get rid of my 22F150. Unbelievable number of problems. Almost got me killed twice. Very poor quality. Loved the truck otherwise. My wife is having similar issues with her Lincoln aviator. I now drive a tundra. At least it runs. It does have some glitches. I am working out. Ford burned a bridge with me. They did not handle my concerns well.

[@jc7654]

tim , ford Australia has just released advertising for the f150 in right hand drive with two models, XLT and lariat in both short and extended chassis. 10 speed auto twin turbo engine 3.5Lt v6 Ecoboost . what's your thoughts on these models

[@Pickuptrucktalk]

I think it is about time Australia gets more options in full-size trucks. I've reviewed those models many times and you can find videos on this channel. Overall, it is pretty good.

[@raymikes1234]

What are these numbers compared to four years ago, pre Covid and all the parts issues. I worked in the rav4 plant and in those time’s we could not make enough, we ran as much as the factories could, and not enough. The last three years they were shut down with no parts, so yes when they start making more they will show huge percentage gains, but compared to a few years ago not even close, again because of parts, they sure use marketing lingo to confuse people.

[@adventurousairman]

Ford Broncos are JUNK, time will tell!

[@stevehostetler6230]

Thanks for spitting out the truth Tim very much appreciated and very impressed

[@SuperSnakePlissken]

I think $80-$90, and $100,000 price tag is what is killing sales. FJB.

[@Rottingboards]

Yes, Joe controls the car market...LOL. Go take some business classes.

[@dakotaracebrown]

Maybe because “built ford though” doesn’t mean anything.

[@horaciogarza6360]

The manufacture is to blame mostly!!! They set the MSRP!!! Now dealers are to blame for market adjustments and people dumb enough to buy them! If people don’t purchase they are forced to sell at MSRP or lower. But bottom line MSRP prices are insane!!!

[@Alyosha00]

I don't buy it, Tim. Prices of trucks and SUVs are ridiculously high. Everybody knows it. Simply put, there are not enough wealthy people willing to overpay for Silverados and F150s. And all the dumb people who make a median income and spend $65k+ in a truck will go broke sooner rather than later. GM, Ford, and Stellantis didn't do the math right. By jacking up prices, they have significantly shrunk demand for their product. This trick worked for a while (especially with super low interest rates), but eventually, their market will dry up. This is not sensationalism, it's microeconomics 101. Check out what industry analysts are saying. Pay less attention to eager KZbinrs.

[@caedom21]

Honestly I started watching less car videos because what’s the point? I can’t afford it any way.

[@jamesclapp6940]

Capital Ford in Carson Carson City NV is still doing the "marke adjustment' BS on $50k F150 4x4 V-8 units that i would buy. no change in their operation, likewise CORWIN FORD in RENO NV.

[@ryannylander1819]

I know capital would sell me a super duty at msrp for an ordered one, but not so much on lot. Corwin, they were selling XL, yes basic white XL Super Duties for 20k over…. I think now they’re like 10k+ over now. Insane.

[@DaveInCanada081]

Too expensive. Poor quality. All kinds of stuff I dont want to pay for.

[@heavymetalrockman]

Ask yourself ... Are these figures USA only? North America? Global? Just because they can throw these numbers out doesn't mean it's representative of local sales.

[@jesse8031]

Of course journalists with free trucks think they're reasonably priced. A pickup should start at $20k us. We're being hosed by u rich folks

[@MotorFeed]

I could survive off gold bars and Eggs. 😂

[@DaveInCanada081]

The economy is awesome! Inflation is nil and interest rates are sinking...Sales must be sky rocketing...lol

[@DavidBrown-jt7yi]

Does sales = Delivered cars and trucks? I'm hearing at work a couple of guys that are waiting for their truck for going on 6 months now.. You can sell all you want but if you can't deliver in a timely manner, what good is it.

[@Pickuptrucktalk]

Delivered.

[@FourTheWheels]

Tim, I’ve heard of Scottsbluff, NE (western Panhandle native from a couple hours north of you)! Keep up the informative and click bait free videos!

[@castandblast1852]

I have a maverick and it is the quality of a 95 truck inside, but got it because I can afford it and it is new so in a few years I can pass on to my son. But the quality of fords lower products are just not good. The amount of recalls and cheap plastic parts. I bought a new 2wd 2010 f150 xlt with a lot of options for 27k. Now it has more than doubled. You can thank our government.