The ULTIMATE PLAYBOOK for Building a FOOD EMPIRE in India in 2024: Technology, Trends & More! | TBWS

[@sagarjaiswal402]

I love the humility in Shantanu saying this is inspired by wtf - NK. While he’s doing so well in thr content game. ❤️

[@farhanlabib3349]

Fr

[@AnkitSharma-el8hs]

True that.... I follow both of them and i always wanted this podcast also to have multi view points on a given topic.

[@Mrmaert]

i used to follow nikhil .but he lost the plot and now wtf is more of advertisement for 1 and keeping a close circle group.

[@meharenterprises4155]

True to that

[@dovhal]

@@MrmaertAgreed. Plus WTF podcasts are too long .They stretch over 3 hours

[@danivornoronha1142]

Dominos uses emulsified mayonnaise and markets it as cheese burst. Indian variants of global fast-food chain menu items have unto 10 times more sodium and trans fats in them. I would have loved to Shantanu take up this topic

[@aradhyamishra5590]

He himself peddles third rate products what did you expect

[@biohomie]

Dominos is 3rd class

[@flawedtruth]

Shashank's view on accessibility by privilege is true on a bigger scale. It's only after a point in life that one thinks about improving life quality, until that point It's only about survival. Whether it's food, health, living, travelling, investing, etc.

[@sri_krishna44]

I think 'ID' founders would have been a fantastic addition. Great podcast nonetheless.

[@prakharraval]

Very truee ID foods also actually freshh

[@sri_krishna44]

@Vikas-nt3mkI agree, but the target customers for them are average working couple or a bachelor/student who wants to strike a balance between eating at home and avoiding eating outside. Convenience sells.

[@jkkarthi27]

1:15:09 Panda Express Americanized Chinese cuisine and scaled them 100x in 40yrs. So did Pei Wei and PF Changs - higher end Asian fastfood

[@raj.bhanawat]

1. Food business is the multi decade business. Macd works on shaving on 5 secs seems small but across 20k stores its significant. 2. Branding is a great value addition. 3. Brand is built slow. 4. Focus on core is the most imp. 5. In India, 90% of spend for food is 60-70 rs, out of 50 billion food industry. For Packaged item it is below 10 rs.

[@KaranSetia-xo5py]

Hypothesis- Burger pizza works in Tier 3/Tier 4 cities because people with lower disposable income are able to enjoy the flavour of a burger and a flavour of pizza both at the cost of a burger! It’s quantity over quality! Two things for the price of one!

[@rnjnmhta.catomato]

Do u live in any of those cities?

[@mahavirgill3787]

Great Episode !! Thanks for putting this panel. Please get Chaayos founder for one to one chat. He was awfully quite. Thanks again

[@documentin9171]

The quality of his food is also awfully quite sick!

[@saibharadwaja9439]

Dear Shantanu, this format of your show has made me truly happy. Somehow, you've made a masterclass with industry legends in an entertaining, informative, and a chatty format. Please make more such shows.

[@JatinV1]

Man the insights Shashank has🙌 I mean The Intent vs Income he is so spot on!

[@varunkasat4148]

The amount of insights this podcast has is just insane...each line has something new to learn..this is fantastic work! Kudos to the team!❤

[@anishjha7059]

In Gujarat, Patel Rajwadi Chai is another good example who have scaled way better than Chai franchisee's like Tea post, Chai Sutta Bar, etc.

[@shreyashpatel45718]

Yehh that's true and also other new Frenchie also started after them.

[@rocka_bye3455]

chai sutta bar is a shitty brand..

[@kanavgoyal8089]

Yesterday I watched the whole podcast, The dream I had was there in the next podcast as viewer in person and asking questions and learning so much. I was so happy. Compliments to Shantanu!!

[@mehulverma]

Hey Shantanu, regular viewer this side, I've been seeing most of your podcast from very starting to the very end and I enjoy every second of it. Bring more of these kind of podcast/discussion. Could you bring more VC/PE people on your show who invest in wide range of D2C, AI or Manufacturing or other various sectors too? Very excited for upcoming sessions. Thank You

[@chef.amitghotikar]

Amazing points. Indian food is not scalable as of now. We are working on cracking the code, scaling indian food and also maintaining the freshness.

[@indronilsingh30]

One of the best podcast on food industry done by far🙌 Amazing minds with their insights, experience and Vision.

[@hinick11]

Ravi Nigam's (he would know...) honest acknowledgement of supplying pharma with a steady flow of patients, sums up scaled-up food succinctly. It's bad for you. Food brands are profit centers. It will be interesting to see when The Whole Truth plateaus, especially at those price points. The conundrum of scaling food high-quality, good for you products is apparent.

[@sagarjaiswal402]

Not that I’m a content creator but when founders are talking the close up can be as good as WTF. The focus is on them usually!

[@sachinpagdhare2480]

Shantanu All I can say is …. MAZA AALI 🤞

[@SumitSingh-zb2fc]

Qualities of good food product - craveable, affordable, anytime, anywhere, context

[@SandhyaMehtaKalyani]

I usually wait for the next episode of your podcast. They are all so good and informative! But, this one with all these tycoons together was just mind blowing specially at a time when I was figuring out what m I upto. As I also have started my journey to building a healthy food brand named Gud4Gut. Thank you so much for it! More power to you...

[@chunchun20]

One of best business and brand example is MTR huge huge fan of there products

[@shubhamarora5033]

i was also but then one day i turned there packaged products filled with lots of preseratives in huge amount.

[@AmirSiddiqui-t7h]

Hi bro it will be a great help to all the struggling entrepreneurs like me if you ask these questions to you guests -How did you start -How to find the product market fit -How much you invested -How much you invested in marketing -And how much was your sales with that spend -What worked for you -What marketing strategy worked for you -What will be your advice to entrepreneur -who is just starting this business -If you are given a new brand what all things you will do and make it a 100cr company and in how many days

[@vaibhavyadav2674]

Loved the podcast, just completed watching it very insightful discussion, especially too much to learn from experience and personal story experience of panel members from the 3/4th to last part, i was asking myself why Arjun sir is not sharing his learnings but in the end he shared that too😇 Bring him often to podcasts, he seems to have vast area of experience

[@arvindinin4207]

Push is gonna come in long term gradually continue to experiment and expand trying new concepts

[@adityaagrawal1621]

A Sushi , Ramen , Dimsum , Noodles & Pot Rice QSR can become very big in India. You'll recall this comment in 10-15 years

[@shantanudeshpande]

Banaao aap :)

[@sangamiyer4143]

Really looking forward to this format of the show becoming a standard @ The barber shop. Amazing to see the wide variety of insights being pooled in together on a single show. 👍🔥🎉

[@rohanpande4186]

This is the best conversation on the internet for me today! Thank you Shantanu for this.

[@AllisGud]

Insightful Conversation. Thank you for addressing such an important topic, it felt practical and empowering. Noticed Sri Arjun Purkayastha's T Shirt, Dont Do Refined Sugar. @AllisGud can satisfy the sweet cravings with Jaggery Recipes.

[@spandandey2345]

one of the best podcasts in Indian KZbin space and history

[@MaheKutty]

the only long video i watched entirely without skipping in a decade time :) kudos to everyone ;)

[@rajrathi1367]

1hr54 min se 5 min is where real gold is 😊

[@hemangis]

Thank you so much for such an insightful podcast......all takeaways nicely put together by Arjun sir.

[@gpmishra19]

India's pharmaceutical market is 49 billion and USA pharmaceutical market is 846 billion. This itself speaks about who is eating healthy. In this discussion all are elite people far from Indian common man.

[@shantanudeshpande]

How much of India is under served?

[@Kathakathan11]

@@shantanudeshpandethe fact is Indian food is cooked at home more often than Americans cook or take efforts for it… if I eat home cooked steaming hot food, I feel satiated with less amount, than the take out.

[@abhinav0686]

I think market size is not a good indicator. I do believe an aver indian is eating better as far as the hook cooked angle goes but we also use a lot of fat at hom cooking and carbs are the biggest component. Also, the cost of medical services and medicines are much much higher.

[@rohittalwar5602]

YES INDIA IS HYPER PRICE SENSITIVE BECAUSE OF TAXATION IS SILLY PER CAPITA GDP IS USD 2600

[@bipin984]

I think Chhayos should partner with Blink it to make it hyperlocal and solves the " time to make and consume " problem also if they could cross sell snacks though the same platform and may be upsell to premium offerings from Chhayos catalogue !!!

[@gautamaggarwal5471]

Disagreeing to Shashank's point, I don't believe one needs to be at the top of the maslow's hierarchy to spend on health, even GenZs with incomes around 5-6 L are out there spending a huge chunk of their income on healthy stuff besides not being settled in life completely.

[@nishantbhaskaran7674]

Agreed with you completely.Even in have witnessed this

[@ShivaRapolu]

As he said there is a spectrum. Do you think a person with 5-6L income can "afford" the whole truth bars which cost around 120-150? I mean afford not trying it once or twice

[@annamalaian0711]

Exceptions don’t make the rule.

[@Kathakathan11]

@@ShivaRapoluI can make whole truth bars at home…

[@Ammey.U.Aranke]

Great podcast ...great initiative ...great knowledege exchanged ....delighted ...grateful...keep it up shantanu and team ..

[@pratikjoshi9836]

crazyyyyy!! Letsss goooo Shantanuuuu

[@worldintimelapse5539]

This was really good and so informative. Arjun is very insightful🙌🏻

[@shubhamgarg1806]

thanks alot shantanu ,that were some great insights and loved it ... just gave me 360 degree perspective about the whole sector. Grateful

[@lokesh554]

I just wanna check what's going inside shashank's mind when shantanu appraised muscleblaze 😂

[@Sneak_Attak]

What’s the tea

[@sudhamshusuri1844]

Competitor h na muscleblaze and whole truth both have whey protein offerings​@@Sneak_Attak

[@KeerthyYalapalli]

I think Chayyos should try making of tea with adding sugar while preparing because if i add external sugar, it taste different than boiling tea with sugar.. Somewhere the bitterness of tea dust or leaves gets subtle sweetner. Dominos: i have seen untidy behavior of pizza makers...of cheese or vegetables falls on the making counter, they pick it and use it on pizza. Most of the times, the staff seems not neat be by their uniform what they wear and grooming wise. I think it matters if you serving food. In India, everything starts well- quality of food, employees are well groomed, places kept neat and slowly, all turn into poor!

[@templogical3095]

Chayos delivers pathetic quality in Pune, in case founder is reading this

[@documentin9171]

Chhayos deliver pathetic quality food everywhere.

[@documentin9171]

Chayos delivers pathetic quality everywhere, in case anyone reading this.

[@YashGuptaPune]

Totally agree! Went there to see what’s the hype about, horrible! Never again would i want to be there! Kannu ki chai is brilliant on the other hand

[@aadiraj-jx8xj]

Yes ur right.local issue I guess.

[@stealthoverflow]

To be very honest, most products are pathetic at Chaayos at any place.

[@ankurshah7444]

One of the very very good podcast with lot of insights

[@abhisheksrivastava8479]

How is this stuff free? Amazing podcast. Thank you!

[@vaibhavyadav2674]

Great Initiative by Shantanu & team❤

[@kunalshah4593]

Good theme and panel ! Great if we also double click on diary products like paneer and cheese in another episode with experts now……what is the good, what is the bad and what is sad ! 🙂

[@ManishKumar-dl1np]

Agar aap survey karo to pata chalega ki haldiram ke food quality ka negative reviews kam hai jabki wo vast varieties serve karte hain…just because of consistent and good going at pan India palate

[@pratheekpramod7456]

If you can could you bring doctors(health experts) food industry experts like this and would be good to see the where can be the mid road in terms of health and food

[@spiritualseeker9593]

Someone like this so i come back this podcast. What information man !

[@abhishek30dec]

Great discussion 👍 The width of experience and wisdom is quite amazing. Keep up the good work.

[@rohitinfosys]

Shashank raises the level of this podcast by 10X.

[@bipin984]

@shantanu...why Biryani was not represented here...the most ordered Food item on Zomato & Swiggy...you should have invited Biryani by Kilo founders Kaushik Roy & Vishal Jindal to understand how their networth reached staggering Rs 156 crores ( now probably even more than that) in no time.....this discussion would have given brilliant insights to the viewers if biryani would have been represented as without that this panel is incomplete also may be as an upcoming category even Burger is scaling huge ( Founders of jimis burger jimi bhore) also coffe ( blue tokai founders matt chitranjan and namrata asthana) !!!

[@UDAYKUMAR-pe7np]

Thank you..

[@shubham-yj2iw]

Those podcast adding such a large knowledge, tht i started using bombay shaving company automatically

[@shantanudeshpande]

Thank u :) hope u like us

[@shubham-yj2iw]

@@shantanudeshpande ur charcoal foam is awesome sir 🔥🔥i even gift it to cousin's

[@shindeshubhamm]

Shantanu, special thanks for brief intro of the panel (and adding it to description). Great insights!

[@ankitdinkar3950]

What a episode! Loved every bit of it ❤❤❤

[@ShubhamTamrakar-k7m]

Hey Shantanu, I really enjoyed this format of the barbershop also. I think I am now addicted to consumer insights, thanks to you for this.

[@mainkaun2024]

While Watching this..I just got message from Whole Truth that your package will be delivered today,,,,😀

[@YeshashviChundawat]

Such an insightful podcast. loved it! looking forward to more food industry-related podcasts.

[@priyankamanikshetti]

Brilliant podcast 🙌

[@alanpinto2977]

Great panel discussion n insights in the podcast

[@TushtiChakra]

Shashank!!!!! What a guy

[@surajsahadevan5828]

Being healthy is every ones unsaid wants but consuming the helathy products comes with a cost as well.. its a monetry choises that stops from being healthy..

[@devynkumar1997]

When protein bars are considered meal replacement why hasn't there been a savoury option.. Like say a jerky format Sweet isn't associated with meal inherently

[@dabbetasamithreddy7155]

The yeah was great though 26:45 😂

[@poojasuresh5720]

Which was the previous podcast where they discussed red bull and sting?

[@samipjoshi7100]

Excellent podcast, very informative

[@gauravkataraGK]

chhayos guy idea is good if he gives some variety in snacks and give some offer on it

[@ritikkhare465]

One of the best talks!!

[@amitnawalrai8427]

Great job; full of rich content and very well hosted, congratulations 🎉

[@lance958]

Thank you for this Shantanu.

[@ashishtrivedi1991]

Great podcast and great format

[@sankalppatil1873]

Shashank man really apt insights! Also, he does sounds like Kumar Varun and also has humour like him

[@Shannyyyyyyy]

Such great insights 🙌🏻 🫶

[@gautamaggarwal5471]

Amazing episode, really enjoyed, thank you guys :)

[@rajeshg3804]

Fantastic format. Deep insights.

[@kvijay6409]

Podcast full of Insights, Loved this! Please follow theme, We can get POV of everyone

[@GroveGalaxy]

Finally loving the format

[@kundumohit368]

Should have done something about that fly. I guess it could smell that these guys are from f&b.

[@alanpinto4214]

Great insights ..i watched this video twice!

[@juhipathania3974]

This podcast had really some great insights 😊

[@Live-hh6li]

I love Chayoos at Koramangala I order very frequently and whenever I'm sick damn sure.

[@raunakagarwal8038]

Excited for this

[@ashwinsabu3485]

Thank you 🙏❤

[@ashish1110]

I wish someday my product is kept on that centre and side table and everyone actually sipping it. Great Episode.

[@indianghumakad]

Dominos and pizza hut created a market for pizza which has now become a part of every young one cuisine

[@themoneygyan]

6:56 to 7:31

[@Gaurkut92]

Great podcast

[@varunraj-x2x]

2:15:15 Mehta sahab ke emotions dekho Yr.😂.inke hazelnut spread ne kya Dhoka diya Hai bhai inko

[@manojnikam3008]

Amazing insights

[@darshilaagrawal9666]

Watching this as a PM in Swiggy. Hopefully will get good insights xD 🔥🥳😂

[@abhinandan1441]

Arey Swiggy Ke Pradhan Mantri Ji Namaste. Koi secret offer ho to batao... 😉😜

[@bhavyashetty-pp6mc]

Hey, can a commerce person start in PM role?

[@SavanVyas91]

Amazing 🙏🏼

[@siddhimapxencar7173]

Watching this while having chayoos’s Meri wali chai and poha! ☺️

[@ratanvaghela7666]

Very helpful ❤

[@mandlikomkar3059]

excellent podcast, BUT would have loved a zero to one pathway described.

[@romiljain2368]

It blew my mind when he said assurance of gratification in 10 Rupees.

[@juhipathania3974]

Do something in Furniture and Home furnishing category 😊

[@GirijaSomani]

Poha thing is soo true😂😂😂😂😂😂 56:36