7 Japanese Fashion Brands That Could DOMINATE the Western Market

[@inga4559]

1:00 japan blue 2:30 white mountaineering 4:23 doublet 5:44 readymade 8:19 the viridi-anne 10:38 monkey time 12:00 and wander

[@davrocket5304]

2:50 janitors cloths made from bed sheets

[@tsu08761e]

@@davrocket5304 you commented this twice and still got 0 likes

[@davrocket5304]

@@tsu08761e you must be very miserable in life by trying to get "likes" on KZbin.

[@lowkeybredhead8083]

I like how you mentioned how Japanese denim is coming back. Japanese jeans are literally the best pants you can buy. A+++++ quality, they will never go out of style and they literally go with EVERYTHING. I like Japan blue a lot but I LOVE MOMOTARO. (same company)

[@THECASUALco]

I was about to mention that Momotaro was the same company but you got it!

[@yeoj8554]

that cost more what I eat rip

[@yeoj8554]

in a year probably..

[@davrocket5304]

2:50 janitors cloths made from bed sheets

[@renzrenzrenzrenzrenz]

I like the brand Saint Michael (Saint m6, Saint M××××××) which is also owned by Yuta Hosokawa with Cali Dewitt. The brand was started in 2020. It is more vintage aesthetic and they have many interesting design's which are mostly hand drawn design. And in the span of 2 years it is already popular among celebrities especially rappers and athletes. They already worked with Dickies, Takahashi Mirakami, Denim Tears and they have an upcoming Travis Scott/Cactus Jack collaboration.

[@BlackAesop]

I lived in japan and loved seeing the changing vibes in shinjuku and shibuya. I was brrok musician so I wore what ever I could afford. Japan is great about do what you want and feel great in it. New fan here! love your content! Subscribed!

[@menace3507]

Readymade is incredible. For me, the trend for others will come and go but I will always be a fan as long as they keep the same level of quality. Almost talked my homie into copping this $4K down puffer. He regrets not getting it til this day😂

[@quag3803]

I would have loved to see more Japanese Denim brands like Karakuri and Evisu. They probably are the most likely to thrive in a western market.

[@jessicawang9170]

The quality is always what I look for in every thing! I have to say Japan’s products are no doubts never fail! I have some Japanese clothes doesn’t need to be brand names that last 20-30 years with regularly washing and dryer as often as I want !

[@quannifer]

I've become a big fan of Nonnative lately. I don't know if I've ever seen you cover this really wearable and comfortable brand.

[@MitaroZ]

i've seen lot of foreigners(from koreans, chinese, north americans, australians to european people) in japan that only go to buy from japanese brands from the most known to the underground, japan is a well spot to find the best styles form vintage to beyond that. is good to know more brands if you can share more i would appreciated.

[@ros8986]

Reggie - totally different but I still adore Yiqing Yin's collections - gorgeous

[@Devananta-Rafiq]

Great list! Never knew that Doublet have a chance to go big in the west. I personally like the brand but it's too quirky to wear daily😅😅

[@research1747]

I would like to see a brand that works for older people - seniors !

[@Tom_TTT]

Thank you for the video. Will be visiting Japan in September and checking out your other videos.

[@austinpinilla7409]

This was such a dope video, one of the great things the Casual has EVER given me is curiosity. He brings up a brand, and I'm in real time googling it. I will say I have never pulled the trigger because I'm not educated enough on how to shop in japan, and the costs of imports could be etc, but someday. COULD SOMEONE PLEASE ID THE BOOTS AT 8:29

[@goodbyelucas4434]

Duellum patch boots, just google that. Duellum is another brand by the designer for The Viridi-Anne

[@obsidianswan5590]

Dope channel. Been a fan of your content and flavor of delivery for a hot minute. As a lover of many Japanese cultural aspects of life and expresión, you kill it every time. Thank you

[@Official_MikeyT]

Ever since late February I've been seeing tons of high school kids wearing 2016 spec Bape hoodies and an hour ago I saw someone wearing an old ASSClub cherry blossom hoodie. Still dreading 2030 when the denim vest obey snapback and YMCMB hoodie outfit shows its tastelessly scuffed face again.

[@laugh-cry-n-think_]

😂 oh boy

[@esaedvik]

My neighbor wears Anti Social Social Club stuff I would know nothing about if it weren't for this channel :D

[@mrotaveria]

imagine not being a millionaire and seeing this video...

[@rudy7803]

poor you guess wrong channel

[@soton5teve]

Army surplus.....

[@BabyJesus66]

Imagine there's no money. It's easy if you try.

[@takareon]

Imagine if this video was about fast fashion, too bad it's for people who love what they wear.

[@RayNLA]

You can be fashionable on any budget

[@heatpursuit]

And Wander xpac 40L backpacks are the best in the world, no competition. The only backpacks I would ever spend my money happily, no remorse.

[@tintinwario]

6:34 BRUH!!! 🔥🔥🔥🔥🔥

[@devinshaw3814]

Feel like many of the United Arrows sub-brands, such as Green Label Relaxing, could make the jump. Monkey time is a good shout though for sure

[@aaronjanlistanco]

White Mountaineering is now appearing in western market Vogue Runway features Doublet & White Mountaineering

[@joeson7700]

Fashionable FUNDOSHI ( string jockstrap ) traditional wear could be MAJOR western everyday wear style ?

[@habl00pep]

Great video but where the bits about fighting on the terraces ?

[@Senpaischick]

I really only came for the Kozue Akimoto thumbnail. I love her so much. lol

[@THECASUALco]

She is great.

[@OldManJohnny1]

nice video mate! also, need your jackets link, it looks dope!

[@GoufinAround_]

As a broader shouldered guy, even when I've been in good shape, I would love to try more Japanese brands but I'm always under the impression that the sizing will just not work for me

[@cultclassics587]

Homie I’m 6’3 and 200lbs and as long as I get a 44 in jackets they fit fine on me. Jeans fit extremely well I just use my American sizing 34 and I’ve never had an issue. Just go for it

[@tris10dm]

Yup! Viridi-Anne is next to impossible to find good sizing for those who are larger/ taller. Also, their other line Duellum is amazing!

[@THECASUALco]

Somethings we gotta keep secret Tristend!!! Lower your voice! 😅

[@tris10dm]

@@THECASUALco 💀🤐

[@tai___pham]

In Australia we're quite lucky to be close to Japan so there's a good selection of new & vintage retailers for Japanese brands. and wander has been a hit and there are other brands which could be on this list too that are quietly making waves here like Beams Plus and Snow Peak.

[@bumenjoyer]

Where in Australia do you shop for a large selection or designers besides farfetch or harrolds?

[@tai___pham]

​@@bumenjoyer there's a handful of good boutiques and vintage sellers in Aus. I would recommend checking out Incu, Contra, Double Double, Supply, Up There, Above The Clouds, Chinatown Country Club, Highs And Lows, 108 Warehouse, Kloretex and Midnight Mart. GQ Aus also wrote about menswear boutiques recently!

[@bigweka]

Like the the other commenter, I'd be curious to know retailers. I know Maplestore stocks some Japanese brands.

[@theIdlecrane]

​@@bumenjoyer Havn in Melbourne

[@roanaya2598]

4:00 some crack is warehouse like, WH Crack for example.. but yeah its been taken to the streets a lot

[@Shaky.P]

White Mountaineering has been doing some great collaborations with Paul & Shark for the past couple of years it's how I found out about them.

[@SifuSatoru.]

Missed you in my feed brother

[@proxy7874]

At this point Reggie and Squarespace are inseparable.

[@backlaceanarchy]

Just recently subscribed and I like your videos. Could you do a comparison of brands like this brand would be considered western version of this brand would be cool. I like brands like Vivienne Westwood, Blumarine, Jean-Paul Gaultier, and I wouldn’t know which brands to look for

[@THECASUALco]

Oh I got you!!! For sure.

[@suupremis]

Making the 222nd comment because we eclipsed out this bihhhh and there is nothing but ABUNDANCE!

[@kidelloco]

Viridi-anne style i also in eu... leon louis, barbara gongini, first aid to the injured, army of me and powha.. to name a few

[@jibseincaesardeguit1195]

what coat is that on the thumbnail .. with the tiger on the hood part?

[@demorippa]

Hmmm. New to the channel. This my first video. Any of these brands good for 5'1" chubby black dude? Much needed closet refresh. PS. Also from the tropical Caribbean islands.

[@joaquin5007]

Top 7 Japanese brands that offer sz XXL

[@esaedvik]

And how does their "oversized" stuff like Goopi Made even size up to western ones.

[@ruud6828]

lose weight

[@hankhillsnrrwurethra]

Years ago I worked in a one-hour film lab. The company brought in new Fuji machines. During a tech demo, someone mentioned that the buttons were really small. The Japanese tech didn't even look up from the screen. "No. Your fingers are too big."

[@bradencrews5555]

FR an XXL gonna be a M tho

[@shreechanchitrakar1174]

simple tshirt and jeans enough for me. if its cold then hoodie and leather jacket

[@THECASUALco]

That's all you really need tbh.

[@007phokus]

Thx Reggie!

[@jaysato]

i would say brands like Montbell or Snow Peak maybe. Beams Plus.

[@JoseOrtiz-kb7jx]

Where did you get your back coat in this video?

[@coreymasoy7034]

Awesome episode ❗🔥💯

[@greenmachatea]

Interesting channel. But not having any timeline when we need to go back and look for the brand names is kinda annoying. Will be super cool to add that like many do nowadays. Thanks for all those brands tho.

[@THECASUALco]

We’ll be sure to add chapters from here on out.

[@greenmachatea]

@@THECASUALco thank you! Would love it! Already sub

[@bashtonbates2769]

viridi one my favs but we was doing good gatekeeping it

[@stefeuphoria6086]

We all love japanese fashion, but they go crazy with their pricing 😒

[@quiqugachq2]

Maybe they're trying to make the fact that anime characters often wear the same outfit everyday seem relatable?

[@allbyolydesign]

Any women Japan stores we can shop from USA?

[@VaughnCamacho]

fr doe do ur best to find a local fashion brand and support them especially if you like their pieces

[@DopaminePusher]

I can barely afford Nike ACG but Readymade is dope

[@tsu08761e]

i keep seeing lil uzi vert wearing doublet

[@highclassplayersclub]

Would be nice if the list was written out so we wouldn’t have to screenshot every name

[@geck1204]

I'm a big fan of Beams

[@johnnyc.3261]

Just to let you guys know, clothes are not an “investment” That’s like saying buying a soda is an investment because the cash back for recycling.

[@THECASUALco]

Actually an investment can be something that saves you money in the future as well. A pair of well made durable jeans that cost 300 but last for decades is better investment than buying a pair of $30 jeans every year. Investments don’t HAVE to be something that gives you money back. And investment is anything that allows you to have more money in the future. Whether that’s a house whose value increases over time OR a pair of jeans whose value doesn’t increase BUT prevents you from spending more money over time.

[@johnnyc.3261]

@@THECASUALco yeah, I guess if you bought clothes solely based on what lasts longer.

[@THECASUALco]

I mean admittedly most people don’t. Perhaps I’m thinking too much about myself. My bad on that point🫠

[@johnnyc.3261]

@@THECASUALco I actually think we’re both kinda right on this. I do buy some clothes based on quality of production and some items like jackets and jeans can be a good investment because they do last so much longer. Great video as always, I would love to see more videos on Amekaji/American heritage fashion done by the Japanese if you ever get the chance.

[@THECASUALco]

I’m on it

[@YONIGUNI]

Everything Japan-made is high in demand

[@jekku4688]

What do you know of Plank Project?

[@ros8986]

I like Rainmaker but it is not very street? (I know nothing about street, just like seeing great clothes)

[@THECASUALco]

We don't just cover street so Rainmaker could have made the list as well. Just not this time but maybe next time

[@streetteams]

Yo! Good one.

[@dougaldarcy6463]

whohhhhh love readymade.....

[@DjWarp79]

Yoshiokubo is up there.

[@THECASUALco]

That’s a secret

[@eee8164]

Where is Nanamica and Norbit?

[@StromLxrd6]

i dont see anything that has me in awe honestly

[@THECASUALco]

Do you need to be in awe tho? What brand has you in awe from the west? Just a question

[@StromLxrd6]

@@THECASUALco Just a personal opinion. And I'm not a brand follower, more of I like what I like and put different pieces together. But not saying that I wouldn't wear any of those japanese pieces either.

[@impyr3x293]

timestamps pls

[@willberforce876]

this is overdue...japan got mad style....gotta go there to understand

[@comicog3]

Sillage would go hard in the west.

[@bradencrews5555]

Second that

[@siventamnani]

Look at Maxhosa by Laduma Xokolo from South Africa

[@pablomacias7393]

I’m looking for brand sponsorships

[@shubhammahar6566]

white mountering was good

[@Aluenvey]

Japanese Denim would be rabbithole to the fashion. I already sleep on Japanese futons. I will say you might need memory foam. So anything of that vain Im up for.

[@OhVitalising]

Shipping tho

[@haylooooo]

i’ve been pronouncing doublet as Double T for yearsss 😅

[@duranbodasing]

Amazing channel sir 🤙🏾💯

[@AChairInspace]

Nothing was eye catching 6:33 this tho this is nice

[@dovy6666]

wait denim is comming back?

[@THECASUALco]

It's always been back

[@dovy6666]

@@THECASUALco damn gonna rock those ironheart again

[@taoronaldo]

I feel like Japanese people just do fashion better. The only premium clothes i can afford for now are from Y-3 and their Collab with Adidas.

[@warrencooksey5603]

Forgot Super Dry!

[@marknemeth267]

That's not a Japanese brand. It's a British brand with faux Japanese writing.

[@bhaveshporecha]

Japan is the best streetwear country

[@A.O.G_Clothing_and_Apparel]

I came up with Neighborhood about 4-5 years ago as a brand even made a couple designs, until I found out it already exists in Japan. Ugh

[@guinguinness]

St. Michael

[@SashRosewood]

I loved And Wander until they collaborate with Adidas and Maison KItsune...

[@blackjackcwc]

I feel for people who think they need things like this

[@THECASUALco]

They don't NEED it, but it's always good to have options in a world that provides options. The fact that we live in a time where we can present our interests via clothing says a lot about how far we have progressed as humans. Is it all good? HARDLY. We still have a long way to go but does it show a level of progression that's worth noting? Absolutely.

[@Mwnk-]

You uploaded in 360p

[@THECASUALco]

Actually its some KZbin ridiculousness. The video is SUPPOSED to be in 4K but processing has been incredible slow

[@axljoe234]

Hysteric Glamour too?

[@christopher_martin]

if they made it in American sizes that would be great but most Asian clothing brands would be good for kids in the U.S.....a XL in Asian sizes is like a small or medium in American sizes

[@THECASUALco]

Yeah... We're gonna cover that soon

[@Mixalot140]

Missed Fear of God

[@RoisRevent]

I would like to sell my brand in japan

[@Fj707ap]

clothes for the, you know what aint no street ... rockin this emo stuff to be honest. if any of these make it to the states it will only be worn by Hollywood and by their Stan boy fans

[@quiqugachq2]

I wanna go to japan just to buy clothes and use vending machines

[@dipeshjirel321]

What about bape 😢

[@diemes5463]

Comment for the algo

[@deliveryboy]

I thought Readymade already had a hand in domination? Lol

[@jonathanchen567]

Where is nanamica!!!! lol nvm good list!

[@danp7304]

Only if you know who starts wearing those brands..

[@JasonCheeeseball]

Blue blue Japan, warehouse

[@haroldgrey134]

Unpopular (or maybe it's popular i dunno) opinion: Readymade is overpriced and now unoriginal. High fashion labels do reconstruction/military. Anybody & everybody on insta & tiktok is remaking military garments. Duffel bags into coats using their home sewing machines. For a tiny fraction of Readymade's price. No way Readymade could capture the West now with this much solid competition.

[@THECASUALco]

Maybe BUT I would still argue that it's direction, name recognition, and consistency as a brand would surely have a leg up on many competitors. Also you have to remember the same can be said for ANY of the brands that were mentioned in the episode. Anyone could construct what The Viridi-anne does, or make a hoodie like Monkey Time, or outerwear like And Wander. Point? The issue ISN'T originality. In fashion it RARELY is. It's solid branding, audience, and consistency; all things that READY MADE already has.

[@haroldgrey134]

@@THECASUALco For sure, that's fair. But - if readymade hopes to crack into more mainstream western markets, it can't be pricing one-off hand made garments at $9000 a pop! He'll need to branch out into lower price point T shirts with some minor detailing or something haha

[@mrotaveria]

Readymade is the most overpriced brand I ever seen. There are jackets selling for 14k, or you can get cargo shorts for just 5k, lol. I'd feel so dumb buying things from them but, to each their own.

[@menace3507]

@@haroldgrey134 I hear u but kinda disagree. We already have plenty of luxury brands/companies out here with wild price tags. I don’t think they need to make lower tier items - even though I’d love that for myself lol - I think they just need a really good marketing department and strategy to be strong regardless of celebrity endorsement. My 2 cents.

[@THECASUALco]

Tbh I don’t buy anything from Ready Made for that reason. But there’s enough rich kids who would absolutely buy it for the lulz

[@yoyotubero1640]

Geezus brand.

[@hennychestnut5479]

360 P for real?

[@esaedvik]

KZbin processing seems to be a bit hit or miss atm again. Takes ages.

[@jasonbrenner7184]

Dominate it for 1 month on Tik Tok.

[@godiskungen27]

Black black black monochrome oh how original NOT

[@cloudrunner3728]

Tutelage...

[@Majesticon]

i've had the Viridi Anne on my moodboard for years. like with all these lables, price points and SIZING have kept me away from Japanese brands. they simply don't fit my buxom body