Jaguar’s Modern Makeover Is A Disaster

[@BettyFrey-l8q]

The old logo actually LOOKED like a fancy car company. The new logo just looks like they sell generic women’s yoga clothes/accessories ☺

[@acedelta12]

The ad itself is not beating this allegation

[@MiniHarpist]

New slogan: Jaguar - putting the trans in transportation.

[@Phantom86d]

You'll need to replace everything.

[@anonymousMist]

I just spit water all over my phone 😂😂😂😂

[@julienfroidevaux1143]

Who cares . It's just a ad . Ads hurt conservative know it all feelings ?

[@PMTcommenter]

I’ve heard people changing the j to f in jaguar

[@Phantom86d]

@@julienfroidevaux1143 My dear Sir and/or Madam, Our feelings are not hurt. We have not been wounded in any way besides our ever-present perplexity at why anyone believes this is the way to interact with the world. After a goodly amount of time quietly wondering at the raven strutting around in peacock feathers, the shock has finally worn off and we find ourselves laughing. The fact you were bothered by the slight levity is usually a sign that it is not us that are perturbed, but you. If you are going to try to insult someone, do remember that the majority of the world has much better senses of humor than your small minded self and that years of turning the other cheek leads to thick skin. After being called every unimaginative slur in the pamphlet, the novelty has long worn off. You might also consider using better grammar. It is hard to take you seriously when you use the syntax of a three-year-old.

[@hayleys-c3u]

People who would like this ad can't afford Jaguars.

[@swk38]

R U kidding, the HR's of big tech...

[@alyssahernandez9177]

I think that a bit of a closed minded comment 😅

[@dearthditch]

Just like the Disney entertainment that “wasn’t made for you”

[@TheTuftyOne]

Especially now that Jaguar are looking to double their prices as part of this

[@EVANHIRSCHMANG]

yeah they gotta market to old men not 30 year olds I hope they go under at this point

[@trevorclive]

I gotta give em credit. They definitely didn't copy any successful car commercials.

[@ElisabethChytil-hw4fs]

😂😂😂😂

[@stephtacular1789]

Can you imagine a whole line of cars doing this? Thank god this is a one off (hopefully)

[@iSchmidty13]

9:41 speaking as a gay car enthusiast, that guy should be fucking ashamed He’s singlehandedly destroying Jaguar in order to stroke his ego and push his weird twisted agenda. He’s so obviously disconnected from “the people who use our product”. People do not “use products” in the automotive industry, they DRIVE CARS Cars are machines that have a unique connection to our souls, they fire up a passion inside us. And this guy is out to kill that.

[@nixx_thehuman]

Did they forget they make… cars?

[@draggy6544]

They used to be very James bond type ultra masculine type of a car company now ugh just yuck

[@carmiethompson2676]

@@draggy6544 James Bond drove an Aston Martin. He might've drove a Jag in one of the movies but he's always driven an Aston Martin.

[@draggy6544]

@ yea i know but they have a ton of similarities both the target audience and sometimes even sharing platforms with each other decades back

[@hotteacocoa]

Yes

[@BigTrain175]

Actually they have stopped making cars as of this month. Their plan is to go all EV in 2026. So for over a year they will not be selling ANY new cars.

[@fidole791]

"Copy nothing," they said as they made the most basic clothing brand ad ever . Plus the new logo makes you think they make yogurt instead of cars

[@TitelSinistrel]

this is indeed the most generic rebrand I've ever seen. Turning something historically relevant and recognizable into something truly generic. It could be anything.

[@saerohmajec7099]

"Copy nothing" so every piece of this car is completely original? Or whatever the fuck the ad is even for? Like come on as if anything is original anymore.

[@sauce6746]

​@@saerohmajec7099 Nothing new under the sun

[@FrankieDee-hc8ji]

Yeah, but listen to that engine! _...GROOOOOOM! ...GROOOOOOM!_

[@David-xt5ob]

Yeh the logo is terrible. It’s font is so weak and that’s not something you want linked to a car brand.

[@xoMaggieM4-g4q]

The uglification of current culture is genuinely awful.

[@evacody1249]

And that has what to do with Jaguar?

[@jeffb.6642]

@@evacody1249 Watch the ad and ask that again

[@ava_h_]

THIS IS A BOT!!!

[@voyagersmarch8776]

​@@ava_h_ damn id f this bot

[@carmiethompson2676]

@@ava_h_ Auh...don't sell yourself short!

[@SIMONP1965]

Musk on X after seeing the commercial: Do you sell cars?

[@ElisabethChytil-hw4fs]

😂😂😂

[@stevethemechanic8099]

dang. I could fix this. make a new ad right away with angry Jaguar 🐆 chasing all those art school characters away as they run for their lives • then show the new car

[@bensom-nd6oy]

Yes that would be good stuff.🍿

[@thecrazygoblin3794]

As a Car Guy, I'm in grief.

[@draggy6544]

Same my friend same

[@txmucn]

As a designer and a car guy, I’m in tears…

[@Z-ro-gs8hz]

o7 I saw this and I immediately felt sad for anyone who is into cars, because it is just horrible

[@i_dont_even_know0234]

I just hope they don't get to one of the greats- McLaren, Koenigsegg, Ferrari, Bugatti... They better not follow this path

[@themarketm8382]

@@i_dont_even_know0234 It's all coming. Ferrari by 2030 will only make hybrid/electric and you can bet 5 years after that it will be all electric. But at that point a 40k electric car will perform just as good as 500k one, there'll be no prestige in having the car anymore... so design wise what do they do? You'll get some pretty ugly cars designed by the same people that tried to this rebrand who think they're so original but will end up making a monstrosity that looks like a child's toy... a few years later the brand is a shell of its former self.

[@ayanbasu11]

50 years of branding down the drain. Pathetic

[@tomh1727]

Yeah, imagine exchanging a symbol that nearly everyone knows for this garbage lol

[@goozh]

Well said!

[@arthurballs9632]

Jaguar has been de-colonised. Jaguar allowed DEI narcissists to destroy their brand. What an unforced error.

[@Mereologist]

It might have been better off to have just quietly failed... because someone would eventually have wanted to resurrect them. Now they will just salt the ground and never speak of them again.

[@PusGrubbly]

100 years of Western culture going down the drain...

[@blakely207]

Bud light still hasn't recovered from their advertising disaster... These brands really refuse to learn from each other.

[@trailingrails9953]

Difference being they had room to fall from the top, Jag is already at the bottom, and they’re trying to reach the basement.

[@Mereologist]

Bud Light is STILL down 30%. They went from the top to mediocre.

[@darthgorbag]

This just in, Bud Light has recently made some more based/anti-woke ads, including one featuring a major Trump supporter! Benny Johnson just posted this video about it kzbin.info/www/bejne/l2rImnaZjbuUoZo

[@kathrynphillips1178]

When I lived in Barcelona, I lived in the center of the city and there was a beautiful Jaguar showroom down the street from me. Used to see the iconic logo glowing at night and sleek, beautiful, put-together people who went there, added to the prestige and intrigue of the dealership. Makes me sad to think that it will now be home to Portland Oregon looking blue-hairs lol. I oddly always appreciated how elevated and elegant that place looked in the center of one of my favorite cities in the world. Idk if it’s silly to have feelings about it but it’s kinda sad and disappointing to me:(

[@paulregner5335]

It took me my entire adult life of hard work and toil before I finally realized a life-long dream of owning and driving a Jaguar. Yes, my Jag is a 2018 low-miles F-Pace that I bought three months ago and not a mid-60's E-Type roadster, but the reality is that my 2018 will drive circles around the E-Type and do it safer and with far more comfort and convenience. At least I got to live my dream for three months before Jaguar rebranded themselves into Faguar. Since my car has the coveted "leaper" logo, maybe it will increase in value, and I can trade it off for a used Porsche Cayenne or a Lexus GX460.

[@McCaroni_Sup]

I'm personally content with a Miata. Very low risk that Mazda will go woke since it is a Japanese company, plus they're pretty much one of the few companies that make a manual these days.

[@johnowens5342]

Faguar😂 I'm still keeping mine

[@paulregner5335]

@@johnowens5342 In as much as my 2018 F-Pace R Sport only has 48K on the clock, and the 3.0L quad-cam 24 valve all aluminum V-6 with a huffer on it puts a smile on my face like nothing else, I'll probably keep and drive mine for a while too. I just had to vent about how the "woke" liberals ruin everything they touch.

[@205ken4]

OMFG 😂😂 Faguar I’m dead 😂

[@mickthomas7221]

Now you said that, no-one will want one.

[@tiberiusbright3879]

I am a Brit who did a voice ad for Jaguar and this new ad drives me mad. This is blasphemy 😢

[@Alexander-vo4gv]

They've destroyed a truly great British brand. what a shame.

[@anandmorris]

I hear you mate, i worked as a young designer there in 2002. Tragic whats happened here.

[@mathish1477]

Might they be faking it? They could now shift the add sequence to wash away this nonsense with some old money bond vibes?

[@mathish1477]

On no, just got to the guys speech😢

[@Imperiumhibernum]

You getting picked over an actual saxon was the start of the dei there

[@alonsocastillo908]

That commercial looks like a Motorola ad from 2006 when they were launching those colorful phones.

[@roy12525]

Or Nokia Lumia

[@svetlanaandrasova6086]

Jaguar turned into Bud light

[@deckardcanine]

*pictures a car melting into beer*

[@goozh]

And even worse, Jaguar seems fully prepared to double down on their stance for the long term.

[@carmiethompson2676]

@@goozh Go woke; go broke faster. Jag has been an industry joke for reliability, durability & expensive maintenance. They were going downhill on their own, now they enlisted the insanity of the alphabet people.

[@tlb84gaming5]

It’s not by coincidence, turns out the person in charge of advertising for Jaguar. Was the former VP of advertising for Bud Light during their whole fiasco.

[@SingularianMan]

@@goozhI don’t think they’ll survive long enough to have a long term 🤦🏻‍♂️😆

[@rickiddings949]

I really like the prior Jaguar logo. I was able to ride in a 1960’s era Jaguar and it really had class.

[@Nagem97]

I like old car ads. We drove a Tacoma in the Montana mountains on vacation and straight up felt like we were in those commercials. Might buy one of those

[@georgegb007]

I work in software at JLR, and I can confirm that this rebrand has been just about as popular inside the company as it was outside. Also, the analysis of how much we spent on consultants to make this terrible ad is probably spot on given how much my department spends😬

[@kristinazubic9669]

Interesting! Have you seen the actual car this ad is supposed to be selling?

[@georgegb007]

@@kristinazubic9669​​⁠No actually! It’s been incredibly secretive with very limited viewings, and you even needed to sign an NDA to see it until recently. Which actually is part of the problem in my opinion. If senior management hadn’t been so secretive and had been open with the rest of the company about the massive changes they were planning, they would have received significant criticism, which might have made them reconsider. As it is, it seems that they believed all that the echo chamber in the marketing department was telling them, which is usually a sure way to make horrendous decisions! I’m still hoping that the brand can somehow be saved, but that unfortunately seems unlikely as the ad pretty throughly nuked any of the classiness and Britishness that we stood for previously. As it is, it feels as though I’m in the centre of a new internet meme in the worst possible way!

[@kyleidk2393]

I am a Jlr tech at a dealership and we all know this new rebrand sucks. Same goes for the death of the f-type.

[@kristinazubic9669]

@@georgegb007 there’s a photo of (a very small) part of the car up now,

[@Canadian_Living_in_Mexico]

what does the new car look like?

[@SMEARGLEX75]

How will this sell Cars? Jaguar Marketing Team: Cars? The Marketing Guy behind that Advertisement is Santino Pietrosanti, yes.

[@fenmosswell9040]

This whole thing may just be the bud lite of the car world

[@theonejuice7119]

"yes" lmao I'm so glad the world is waking up and everyone knows what that means

[@je__.]

😂😂😂😂

[@CitizenRule]

Tasty!

[@thetechnocrat4979]

@@theonejuice7119 What do you mean by that?

[@HVLOVRSE]

Even the non car channels are shocked

[@draggy6544]

As a fan of old jag i am devastated to what happened to what used to be a company that constantly gave the big german 3 a run for their money

[@williampotter2098]

@@draggy6544 Well, the whole British car industry with their MGs, Triumps, Austin Healeys and Jaguars (it's Indian now) has died. The introduced affordable sports cars to the world and then lost the market due to unions and bad decisions.

[@draggy6544]

@@williampotter2098 even under the ford era people had respect for jaguar. I personally was considering the f type until deciding to go with a v8 audi rs5 (amazing car) but now with an emerging trend towards conservatism slowly rising in europe but espetially in america jag has decided to go fully ev with a woke theme in a time when ev manufacturers are struggling

[@McCaroni_Sup]

​@@draggy6544 Car manufacturers were dead to me the moment they stopped making manuals.

[@draggy6544]

@ i prefer saving ice to just manuals. I buy and sell a ton of manual sports cars muscle u name it but my own car is a dual clutch with an incredible special engine.

[@edwardhood6252]

There is this joke about Jaguar, as a brand, ( that's not really a joke ) that, " If you want to own a Jag, buy two. One for the mechanic shop, and one for the road. " The reasoning being that just as soon as you get the one back from the shop, the other would need to go into the shop. I had an Aunt that did own a Jag, and yes, I spent more time working on that car than she spent driving it.

[@HurBenny]

Their advertisement agency was certainly unburdened by what has been.

[@furyspec]

They going straight Zoolander lol. A car commercial with no car. Great advertisement.

[@dearthditch]

😂😂😂

[@tslexus1989]

THANK YOU FOR POSTING THIS!! I was hoping you would cover it. As a Jaguar owner and fan of their older cars, this is not the Jaguar I know and love

[@KevinEnjoyer]

Old logo: Sleek and powerful, like the animal. New logo: looks like the brand for a stuffed toy jaguar.

[@stormix5755]

I swear I’ve seen this font on yoghurt bottles more than anywhere else

[@KevinEnjoyer]

@stormix5755 Yoplait?

[@dampierstucco5778]

Yes! Looks like something for a toddler brand and something like a toddler might make. Not a European car company.

[@douglasstrother6584]

An interesting ad for make-up & art supplies.

[@TeamDiezinelli]

It’s ridiculous 😂😂😂 how is it possible that not one person at Jaguar Marketing/PR department said this was a bad idea?

[@IanTalksHotTakes]

I love cars and have been in that space for years. Jaguar has become irrelevant and on the brink of bankruptcy for years. They recently announced that because sales are so low and inventory is so high that the entire brand is taking a gap year to try to sell the leftover inventory because it’s that bad. It’s no surprise that this is their last attempt, but everyone is laughing at them. It looks like they’re trying to be a target competitor-we all know how that went.

[@dantribby199]

Sad. They should bring back the 4.2 Inline 6 and ry to sell cars instead of ideology.

[@danc.9554]

I came to comment this. Additionally, they have announced that they are planning on going fully electric.

[@danc.9554]

@@dantribby199 sadly, that was the product of an era long gone. Today practically all car manufacturers have ceased building cars and they make washing machines on wheels instead.

[@Mereologist]

I'm reminded of the 'Glass Cliff' phenomenon. A company on the brink of destruction often grasps at any straw possible. They KNOW they have to do SOMETHING, but have nothing truly productive available to them or they wouldn't be failing.

[@jeffbarrick6826]

It’ll be owned by China shortly

[@megsley]

it feels like a parody ad, its so ridiculous.

[@deaconmichaeljoens8206]

SNL material, for sure.

[@PseudonymousBrit]

As a Brit I remember the advert with Tom Hiddleston and Jaguar being an icon of the British gentleman. This new advert has taken out everything associated with the brand and pissed all over it.

[@heartlessshroom3939]

Yes! The British villains ad was iconic.

[@ahhamartin]

Their "it's good to be bad" was one of the best campaigns ever.

[@gumdeo]

Everything is so fake now.

[@tomhedlund4524]

Well, Brits do enjoy 'taking the piss' out of things.

[@tomhedlund4524]

Or should it be, takin' the piss out o' fings.

[@Reddy2Sleep]

I’m laughing hysterically currently because I just watched fox five, saw them talk about this and I thought you know who I’d love to see react to this, BRETT COOPER!! I was like how am I going to get this to “you/her”. Came right to KZbin and lo and behold you already covered it.

[@Not-Great-at-Gaming]

Cruella Deville is ready to take flight.

[@MrHws5mp]

Apparently the "point", according to their CEO, is to shift the brand into a higher-price, smaller production band, selling under 100,000 luxury pure EV cars a year, at £120,000+, to rich 30-somethings. They EXPECT to lose 85-90% of their exisiting customer base, so basically it's a huge middle finger to everyone who ever bought their cars in the past, their heritage and their history. Quite why they think those rich 30-somethings will be seduced by the aesthetics of a 20-year old United Colours Of Benetton advert has yet to be explained.

[@keithmichael112]

That's why they changed the font to make it look like a tech company

[@Haveablesseddaytoday]

​@@keithmichael112 I think the font is more like feminine hygiene products 😂

[@doublep1980]

They will be broke in less than a year. Jaguar´s target customers were always older upper class men who wanted a luxurious limousine/grand tourer type of car with good performance. Jaguars were status symbols, like Mercs or Lexus limousines. You´re a wealthy, older gentleman, you drive a "Jaaahg", like they used to make fun of them in the old Top Gear. Rich 30-somethings don´t drive Jags and definitely not EV´s, they drive loud, high horsepower Italian super sports cars in order to show them off online & impress women. And these people are supposed to be in marketing.....

[@kristinazubic9669]

Why didn’t they _show_ this EV?

[@brianbalster3521]

@@doublep1980 they ALREADY went broke, and got sold to an Indian company Tata Motors.

[@TjFruichantie]

Sherwin-WIlliams called and wants their color palette back.

[@TurtleChad1]

The uglification of modern culture is truly saddening

[@AlekseyMaksimovichPeshkov]

You mean like that completely AI generated advert that Coca-Cola released a few days before this?

[@Kevin.Costner.]

New Strat Bad ideas = get talked about for a short bit for some relevancy whens the last time you heard Jaguar? They got us😅

[@s.......]

​@AlekseyMaksimovichPeshkov honestly prefer ai over this woke nonsense

[@AlekseyMaksimovichPeshkov]

@@s....... Yeah that's called "fascism". Benito Mussolini: "Fascism should more appropriately be called Corporatism because it is a merger of state and corporate power."

[@shanaemartinez1264]

​@@AlekseyMaksimovichPeshkov how so?

[@RickyStaicu]

I absolutely LOVED the transition to the sponsor LOMI. 😂 😂 🤌🏼 Fantastic Brett!

[@paulyost6849]

Who knew the Hunger Games was predicting the future.

[@cedric1808]

The CEO of Jaguar, Adrian Mardell, approved this, and you can be sure he will never understand what happened when the brand will (soon) be dead. His monthly salary is probably 10 times your yearly one...

[@TheJohnbjunior]

We can all watch the stock price absolutely TANK !

[@animalian01]

I have been a Jag customer for thirty years, my father had jags also my paternal grandfather and I can tell you, I will never step foot in a Jag showroom ever again.

[@ajmarion]

It’s so sad what they did to a brand with so much history and heritage. All down the drain in 1 ad

[@coltonmiller7984]

No real loss here. Jaguar hasn't made cars worth buying in years. Most people who can afford a Jaguar would rather buy a Mercedes and get a better quality car. This woke BS will just push them further into obscurity.

[@mikeklein1779]

Jaguars had a well-deserved reputation for being expensive garbage.

[@hnlpharmd]

But it will raise their ESG score, which will net management (the "G" in ESG) a nice payday, as well as get them financing from the likes of Blackrock.

[@johnowens5342]

What kind of Mercedes do you drive? I like my jaguar but will not be chopping off parts to transition it.

[@joepisciottajr]

They don’t remember what happened to Bud Light and Target? They lost billions over a $8 beer and $12 front tuck your junk kids bathing suits. These are $100,000 cars which is a much harder sale.

[@kingschill23]

I’m starting to think top execs don’t actually work and advertising/HR run companies now a days. Like how does this get approved, there’s no way a normal car person lets this happen. Jaguar could easily turn things around by actually creating quality, not building it like stellantis with a jaguar price tag

[@Mark_Ellzy]

1:29 wait so the answer to rebranding was to take away the best and most recognizable part of their logo? Craziness

[@FLScrabbler]

I sometimes confuse the cats in the logos of Jaguar, Slazenger & Puma... 😂

[@Jbghkkjkkyyf]

Jaguar logo was infamous, right up there with Porsche, Lambo, and Ferrari. The jaguar represented speed, luxury and class. Everyone (at least in America) recognized it as such. Can’t believe they scraped it

[@HPTFan]

“Faguar” - Melonie Mac. 😂

[@Clambamthankyoumam]

Melonie really hit the nail on the head with that one especially since she recently celebrated her birthday. Lmfao 🤣

[@SolarGlenn]

😂😂

[@MiniHarpist]

A comercial for people that cant afford it, think cars are immoral and dont have a drivers license. What could possibly go wrong.

[@lippy88lizzy]

Maybe 10 years ago (which makes me feel old!) there was an ad on TV here in the UK featuring Mark Strong, Tom Hiddleston and Ben Kingsley - marketing Jaguars as slick, classy Bond villain cars. It sold an image - and clearly it worked, as I still remember it now! It’s a far cry from this. This could literally be advertising anything. There are a fair few Jag drivers around where I live, and not one of them has ever stepped out of their wagon looking like this.

[@WaffleEater53019]

12:00 Let’s not forget Jaguar decided not to produce cars this year because their silly EV’s can’t sell. In 2016 at least life was good we had the glorious V8 Supercharged XJR and XKR-S 😢

[@drkvenger]

I want a car company to tell me about why I should buy their products. This ad tells me nothing about the car, in fact it’s telling me not to buy their car. Jaguar obviously didn’t pay attention to Bud Light’s demise.

[@orangeandblackattack]

It's called the Phaguar.

[@ramjam6934]

Lol

[@dearthditch]

If anyone asks is short for Phantom Jaguar 🐆

[@BloodSweatandFears]

HA!

[@ajmarion]

Best comment 😂

[@mayankrawat3323]

The best comment I saw was : ""I'm gay and this ad makes me feel homophobic"

[@MathieuDeVinois]

I know some gay/lesbian people and they all hate LGBTQ and those gender-na*is.

[@LordWalsallian]

Ugly…everything is being made ugly. What possessed them to make this BS? As a kid i went on a School Trip to the Land Rover factory in Solihull. I’ve always wanted a Land Rover ever since (could never afford one). I wonder if JLR will eventually do the same to Land Rover as they did for Jaguar. They’re the same company.

[@maximusaralieous1728]

Luxury car commercials used to be something that lured you in exotically. In Jaguars case it used to be seeing a late 30 mid 40s guy in a 3 piece suit bringing in all the women. It was supposed to attract the 50 somethings who, at best, had a polo, cargo shorts and maybe some decades old stylish sunglasses, who despite everything that,'Maybe I should take a third mortgage out and get this car.' 'Who gives a fuck, I'll be dead before anything bad happens and neither my kids or the bank will see why profit from me!' That's a Jaguar commercial! Not this super model market in which you'll never look that good and own a Jaguar at the same time.

[@theonejuice7119]

I got an ad for the new Peugeot GT while watching this video, it showed the sleek design of the interior, the fancy tech panels, the new(?) sleek logo Not that it needed to, but it really put it in to perspective just how bad this Jaguar ad and logo change really is

[@frankieappiah]

Who else watched the Volvo ad by Jean Claude Van Damme right after this video? The one in which he performs the epic split. 😮 Legendary.

[@BettyFrey-l8q]

The ad for sure will have Jaguar customers identifying as Non-Buynary

[@hannahnoyes]

Hahaha 😆

[@shadow368]

Much bot. Much wow. Stole this from another commenter

[@Benjamin-1776-]

LOL, true as men often make the decision on which vehicles are purchased. The women cheering this on prove daily why the 19th was terminal. Quick, you have one guess how many ''progressive'' candidates have won the male vote.

[@The_Noticer_of_Things]

The women cheering this on prove daily why the 19th was terminal. Guess how many progressives have won the male vote?

[@Meowz3r]

Literally the same comment is underneath this one. Bot?

[@absoboatelyfabulous]

Fantastic transition in and out of Lomi Brett - you crack me up :D

[@Tom-s2j5g]

a brand this big should spend a few bucks on market research before doing something like this, this is Bud light all over again

[@ScotConway]

I still remember an ad for a Jaguar XJS back in the day… “The most seductive high performance machine of its time.” It’s been something like 40 years… and I still remember that one… !

[@SiAnon]

Simon Templar on tv drove a white one. Yeah i'm old.

[@ScotConway]

And we remember Jaguars in James Bond movies... a villain car in Die Another Day, No Time to Die, and Specter. This Jaguar commercial? Somehow it doesn't strike me as quite the James Bond, Simon Templar, :Most Seductive High Performance Machine of Our Time."

[@jeffb.6642]

Jaguar pulled all new car sales so they could work on their Trans Mission issues.

[@CrimsonSurvival]

The only nice Jags were the older models.

[@TopSecretName]

The Jaguar XE SV Project 8 was incredible but they didn’t make a lot of them.

[@rebeccasu4460]

Jaguar is no longer the original brand. Not worth buying.

[@MBJK_baby]

Real. My favorite car was a very old jaguar but I’m just done entirely with the brand after this.

[@Ange1ofD4rkness]

Pre-Ford days especially (though I kind of liked the XKR, James Bond possibly influencing it though, as I have had the Sharper Image model for it forever)

[@stilesstratton9566]

Those were the proper JAAAGS.

[@aragornelesar3862]

The Jaguar brand manager bragging about establishing 15 DEI teams at the company...my god.

[@LamiNalchor]

I never go for conspiracy theories of any kind, but absolutely believe that the removal of beauty is quite intentional.

[@TheMikepatota]

Watching them get crushed on Twitter while responding with ultimate cringe was amazing.

[@McCaroni_Sup]

Wait till you unleash the Instagram comments section and 4channers on them.

[@amireallythatgrumpy6508]

11:38 Is that Cruella de Ville? How many dalmatians has she murdered?

[@Ben-e3p]

Noooo Don't do cruella dirty like that 😂

[@tommarino69]

Doesn't matter. She has a "trans non-binary" child, so she is automatically better than everyone else. 😂

[@darthgorbag]

IDK about dalmatians, but he just publicly bragged about being a child abuser, so....

[@Ben-e3p]

Wait what?! Was that in the video and I missed it or something?

[@darthgorbag]

@@Ben-e3p Look at what "she" says at 11:32, about "her" child. That's what I'm talking about.

[@hotteacocoa]

The old logo actually LOOKED like a fancy car company. The new logo just looks like they sell generic women’s yoga clothes/accessories.

[@julliana.5312]

Haha true … also u kinda(actually super) cute

[@QoraxStan]

And washroom fitments 😅

[@lesilemccravy5172]

Their demographic..cougars and I’m not talking about the animal

[@n1cktast1c34]

The ad seems completely in place for a fashion brand but not a car brand

[@momcat2223]

Santino Pietrosanti [the new Jaguar Head of Branding] looked just too fabulous for words. As the boys used to say, back in the day, that sequin jacket and mesh shirt ensemble earns him two snaps in a circle! 🙄

[@FinePopcorn]

Brands moving OUT of the woke movement and Jaguar going all IN?! 🤦🏻‍♀️

[@lesilemccravy5172]

They took out with the old in with the new too far

[@EuniceRyan-yw1mr]

The way you tell stories is unmatched!

[@johnmillerpere_grin6371]

This has been the funniest episode. I live right next to a whole bunch of car dealerships, and idk if Jag-yu-ar is one of them. If it is, I’ll keep an eye out for what’s gonna happen to it!

[@Suzuki_Hiakura]

If chevy made a modern commercial showing how the square body was able to tow a 737, and the new and modern truck can tow a 747 (much larger passenger plane), then I would definitely be thinking about getting one... even if it would be financially irresponsible...

[@catemcmillian6622]

4:44 literally made me laugh out loud when they said “delete ordinary”

[@McCaroni_Sup]

Frankfurt School be like

[@Xxnx_Px]

“The Head of Branding” made the ad for HIMSELF, not for the consumers 🚮 What a total L for the company 👎🏽

[@rajakghosh6602]

The ad for sure will have Jaguar customers identifying as Non-Buynary.

[@henryorsomething]

Nice 👍😂

[@andrewshaughnessy5828]

🤣🤣🤣

[@jessechatmanchatman1646]

Yeah… you got it. 😂😂

[@johnszwede8516]

Centimetre perfect 🎉

[@Diametricallyopposed00]

🙌🏻👊🏻 💯

[@stevearnold2456]

OMG!!!!!! What a disgusting, tasteless pile of crap.

[@michalkuhn116]

5:20 - biatch, we have it in out sylibus (Europe) as a part of popularasion of physical chemistry and statistics. It's f*ucking hard to switch focus...and let's be honest, most people choose economics degrees, but the are unalloyable. The know theoretical shit, but they have to know, how to use those numbers in practice!!!!!! Sorry my English is not that good, I'm from the Czech Republic.

[@stephaniekerr]

I was looking at a Jaguar SUV….now I think I’m going to move towards a Porsche Cayenne. Goodbye Jaguar. Your brilliant history will never be forgotten. Sad

[@JR-tr1df]

Disney+ presents - The Acolyte: Fall of The Jaguar

[@LordDeimosIV]

To quote Elon: Do you sell cars? Epic fail from Jaguar.

[@fizzyjecado]

I thought they were selling clothing, not cars. This is where a focus group would say, “yeah… hard pass!”

[@kristinazubic9669]

They responded by inviting him to some event they’re having in Miami

[@brentallen15]

I would say why, but nothing surprises me anymore.

[@fc1989]

Thought it was a preview for Zoolander 2

[@Shiny_Shieh]

As someone who formerly worked on creative with Jaguar, seeing this made me shake my head. Finding that balance between staying relevant but keeping your roots can be challenging. I think they completely dropped the ball on this route. Becoming this now ‘modern’, yet tacky looking brand is not who they are.

[@Sarah-hn2wy]

Add end 2:57

[@rickynicky4443]

Thanks!

[@Sarah-hn2wy]

np!

[@ubersausage8866]

Out here doing the lords work.

[@Sarah-hn2wy]

@@ubersausage8866 😆

[@Rex.Actually.411]

I know what this ad is selling.. and it ain't cars

[@sportbikeguy00]

To sell cars, Jaguar needs to focus on the brand's illustrious history, which has always been about performance and prestige.

[@ministryofzim]

so long as there is this channel, both you and your producer are beautiful things in this world

[@myjourneyincolour10]

4:58 where’s the car. This looks like a fashion ad

[@ekemezieemmanuel7497]

...And once again, we chant the old anthem, "Go woke! Go broke!"

[@mah7961]

The irony in that statement is that this jaguar ad is aimed at the most brokest people in the bunch. Penniless artsy millennials. 😂

[@Evauhh]

my grandpa collects vintage cars and has been a lifelong jaguar lover… i can’t even imagine bringing this up and how disappointed he’d be

[@nome2057]

Jags have been super bland for so long now. They used to have seriously iconic style. I honestly couldn't care less about their cars now.

[@lmfao932]

I thought I made a mistake deciding against a Jag, but I'm surely glad now.😂

[@JayPringleThis]

As someone in advertising. That's first year college style advertising, and it's shocking.

[@felix2uber200]

jaguar ❌ kitty ✅

[@georgiakerek7999]

😂😂😂

[@Haveablesseddaytoday]

➡️ pussy

[@xxTenaciousExx]

I don't think they realize the people they're pandering to cannot will not and never be able to breathe on a Jaguar, let alone own one

[@WowMomLiz]

In a storage room of Jaguar headquarters is a mock up board of vintage car ideas that got rejected, and the person who presented it is probably in the mail room now.

[@john38825]

I mean, ive never heard people talk about jaguars ever besides a few car guys geeking about cars. This has gotten so much attention.

[@heyitsshadz]

I showed the ad part, without sound, to my niece (14 y.o.) and I asked her what did she think it was for. She thought it was for a new music app. I told her it was for a luxury car, and she was shocked.