How He Makes $1M/Year Without Going Viral (Genius Strategy)

Jay Hale’s small KZbin channel helped his local business make over a million dollars in the past year alone.
But how does a channel with under 400 subscribers and an average count of 255 views per video bring in that kind of money?
I sat down with Jay to get to the bottom of it.
And in this video, you’ll discover Jay’s secret to easy client generation WITHOUT going viral, the incredibly simple video format he swears by, and I even convinced him to share his proven “mirror strategy” he uses to turn a handful of views into big time revenue.
But like all success stories, this one started with some pretty big challenges.
Check out Jay’s KZbin channels here:
/ @halefitness
/ @jaydwilliams
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: wesmcdowell.com/hosting

[@WesMcDowellInc]

Watch this next to see how I built my business to over $600k a year and steal the blueprint so you can too → kzbin.info/www/bejne/fZaYh5mfq76rqM0

[@MichaelDiSalvoSATandACTTutor]

Wes I've been critical of you in the past because I didn't think your email subscription was working. But it was just a technicality and you seem like a great guy with over the moon content

[@jaydwilliams]

Wow, Wes, this turned out really great! Really enjoyed doing the interview with you, and have appreciated all the advice and knowledge you've been sharing.

[@WesMcDowellInc]

Thanks so much for talking with me about this Jay! What a fantastic strategy, it's incredibly impressive. Hope to talk again soon!

[@morganmeese]

I was looking to start doing something like this with my KZbin channel and in my sales process, so this is awesome to see laid out.

[@lifewidelearninghere]

That's the best success story I've heard in a year, because it's actually a goal that feels attainable. All the influencers are too far gone up the food chain. They seem unreachable and make it sound too easy to be them when we all know it's not.

[@Llkolii]

agree this gives such amazing perspective!

[@WesMcDowellInc]

I agree! I really like to feature real people with attainable results just so ppl can see that it's actually within reach.

[@lifewidelearninghere]

@@WesMcDowellInc please do more of them. It is far more inspiring to us little-now-but- wanna-be-future-stars-people. 😁

[@illuminated2438]

If you assume something is hard, it is. If you assume something is easy, it is. It is done unto you according to your belief. Truly, nothing is hard. Are you inventing a new rocket engine, or perhaps biotechnology? That's not hard, if you think clearly and systematically. "We all know it's not" - the "we' in that statement is the people that have chosen to lose by not starting or by quitting because "it's too hard."

[@robertmitchell3804]

Well done Wes. Small business people 'love' to see case studies and thank Jay for us too!

[@WesMcDowellInc]

Happy it was helpful!

[@kerrygearin3910]

This is amazing and even better, a professional who truly focuses on his specific client’s needs, creates and curates content for that niche is doing well. 😎☀️

[@riveralvarez7517]

People often forget that being a KZbinr is like running a business. You give people what they want, and they reward you with their attention, resulting in income. Of course, it is tough to start and grow to the point you are monetized (but with a little bit of Famester everything is possible. I highly recommend this online tool, especially for beginners).

[@WesMcDowellInc]

I don't recommend that at all actually. Great way to get your acct suspended. No shortcuts to building an audience.

[@illuminated2438]

@@WesMcDowellInc It's spam. Videos on how to KZbin are hit with this specific spam topic; the up-vote count is a simple giveaway. Google could easily automatically delete such blatant spam but doesn't for some reason, almost as if it has an interest in facilitating it.

[@GetBizzyLLC]

It's so awesome! I used to make KZbin videos to build credibility when clients looked up my services but I soon had those same videos attract new clients I never thought would reach out to me. Video is the best!

[@WesMcDowellInc]

Totally agree!

[@CarlosRosario]

Easily one of the greatest lead gen repository strategies out there. Thank you!

[@UldisBiz]

Fantastic video and a case study. Love to see real local businesses doing real stuff and finding success. We don't all need to become super-famous to make our businesses work.

[@tharzzan]

Wes, great content as always. I'm convinced now that KZbin is the way to go. Could you please cover 1 more topic here. How would i grow my KZbin channel if I'm not willing to be on camera? Would faceless KZbin videos work for local businesses?

[@MyPeoplePatterns]

I've been lurking on your channel for a while and enjoy your videos, but this is by far the most helpful, thoughtful and interesting as a small business owner - thumbs up and thank you!

[@WesMcDowellInc]

Thats awesome to hear, thank you!

[@fabipaolinibrand]

I love this! This is quite similar to what I do as well - but doing more client interviews seems super smart too

[@WesMcDowellInc]

Glad it was helpful!

[@EtienneUnfolds]

So, it’s paid traffic to a landing page with video or KZbin? Thanks

[@illuminated2438]

No. That is incomplete. Incomplete understanding will yield inferior results.

[@rochellemyles3045]

So interesting. Thank you both!

[@WesMcDowellInc]

Glad you enjoyed it!

[@tom-eder]

Where is Jay running the top of funnel cold traffic ads to feed the funnel?

[@theblackbusinessman]

KZbin ads

[@krisborja8590]

So much alpha in this video. THANK YOU

[@comartse]

That was a creative approach. Thank you for this presentation!

[@WesMcDowellInc]

You are very welcome!

[@monbeauparfum1452]

Congrats Wes to have outsmarted the system! If I may add one more arrow to your bow, that will help lowering the ad side: use quizzes and surveys

[@RichardThomas-qb7mv]

Hey there, love the content. Can this approach also be used or adapted for e-com product sales? Thanks again.

[@create-true-wealth]

Awesome video Wes- this thing still work? It sounds so time consuming and cost effective!

[@tube-master]

This strategy is so powerfull and so many sucesfull businesses use them already. Always use what works, success leaves tracks. Just walk the known path 🎉

[@WesMcDowellInc]

Well said!

[@tube-master]

@@WesMcDowellInc thanks!

[@JiaFit]

Can’t wait to watch this video as I’m also in fitness

[@slimfit-solutions]

Great video. I love your content! I needed this 😊

[@WesMcDowellInc]

Happy to help!

[@schmoab]

This is what I’m trying to build in a completely different industry. I just need to make my videos. Not sure about paid ads. Just looking for first clients. Thanks.

[@WesMcDowellInc]

The ads aren't the main point here, you can do that if you know what you've got is already working and you want to increase traffic. otherwise just get making videos and they can also be an excellent way of getting traffic!

[@creator-booth]

Great to see you guys collaborate!

[@WesMcDowellInc]

Thanks Ed, it was a fun one to do!

[@EcomCarl]

Jay's success story is truly inspiring! 🚀 It highlights the power of using KZbin as a strategic tool to generate clients and drive revenue for local businesses, showcasing the effectiveness of tailored content and warm-up strategies in converting views into sales.

[@illuminated2438]

There is a 95% chance this is a spam content generated by an LLM.

[@EtuDaniel-kp6wg]

This is great content. Love it 🥰

[@WesMcDowellInc]

Thank you so much 🤗

[@johnleesuccess]

it’s all about the quality

[@silvakko]

What a nice video!! Love the hacks!!! Thank you!!!

[@WesMcDowellInc]

Glad you like them!

[@AlisaConner]

This was a great interview.

[@WesMcDowellInc]

Thank you! So glad you liked it!

[@stevestein6281]

Wes your stuff is great, keep it up.

[@WesMcDowellInc]

I appreciate that!

[@MbonisiM]

Email List, directed me here. I normally don't read, but this mail was catchy

[@briancummings1680]

I agree. I'm on your list and the email content convinced me to watch.

[@busimo]

What was the title of the email? The same as the title in this video or was it different?

[@JiaFit]

@@busimo”Nobody believes how many clients KZbin gets him.”

[@lucheezlina5186]

​@@busimo Subject line of the email: Nobody believes how many clients KZbin gets him Body of the email: everything he said from the 00:00 timestamp to 00:41 (word for word) You're welcome

[@busimo]

@@lucheezlina5186 Thank you sir

[@healthtosis]

Great interview, thanks for sharing! Quick question - Can you tell me where you found the online Vestaboard software you use in several videos I've watched? Thanks again!

[@WesMcDowellInc]

Its just an actual vestaboard. cheers!

[@BARBELLSTOBUDDHAS]

I followed most, but at 6:16 he says "they'll click on apply now". But where are they clicking this? I tried to watch the a few times to see the exact flow. Seems to be: Short > But to where exactly? Just their general KZbin page? How do they drive the Short viewer to the most relevant video(s) or playlist? I would think it just drops them off on their overall KZbin page right? > Then I suppose the link to the website (where the Apply Now button is located) is in the notes section of the longer video. But again, how to direct to the most relevant video at this point? I'm lost what happens 'after the short, but before the apply now". After that, it all makes sense again.

[@ExiArts_HristoHvoynev]

Awesome!

[@richc.3100]

Great video!

[@WesMcDowellInc]

Thanks for the visit

[@plamenminkov21]

Amazing video!

[@WesMcDowellInc]

Glad you think so!

[@HT_Ray]

Brilliant!

[@WesMcDowellInc]

Thank you!

[@PlenoEmpleo]

What kind of tshirts do you buy?

[@CASGuico]

This is so brilliant

[@WesMcDowellInc]

Glad to hear it was helpful!

[@InsuranceandEstates]

Absolutely inspiring! 🌟 Jay's approach to using KZbin for visibility and genuinely connecting with and understanding his audience is incredibly insightful. Thank you for sharing your strategies and experiences.

[@WesMcDowellInc]

Couldn't agree more!

[@estudioguti1]

Great video

[@WesMcDowellInc]

Thanks!

[@KnowleDJ]

Brilliant strategy. Love what he says at 10:36

[@WesMcDowellInc]

Happy to help!

[@KnowleDJ]

I've subscribed and loving your channel 🙏🏼❤️

[@C.Slash21]

Song name?

[@jennbaldino]

Would this work for regular local services?

[@WesMcDowellInc]

What do you mean by regular?

[@Adam-yq3ug]

Amazing video! Thanks. It's fascinating how, when AI watches and reads everything on the internet, with that trend companies will now share problem-solving materials to attract clients and unintentionally feed AI with amazing data. What do you think about that guys?

[@MichaelWilliams-lo3ix]

Awesome

[@WesMcDowellInc]

Thank you! So glad you liked it!

[@ronnizag]

I saw you today in Santorini but you thought I was a salesperson and you moved on... but I am one of you 😜😆

[@WesMcDowellInc]

Oh no I’m so sorry! Would have been happy to chat but you know how it can be up there… you live there or just visiting?

[@ronnizag]

@@WesMcDowellInc Hey sure no worries I'm working there actually with multiple local businesses !

[@nilawagner]

signed up but never got the free video emailed to me

[@WesMcDowellInc]

Hi! Pls see: wesmcdowell.com/live-launch

[@NursesToRiches]

Hey Wes, you probably won't see this comment but I would love to interview you on my channel. I have a podcast where I interview nurses and healthcare workers who are doing unique things in and out of their profession. Many of them are business owners but many are employees who want to start their own business. I would love to have you on so you can talk to my viewers about the things you did to become a successful business owner with multiple streams of income. Looking forward to hearing from you! -Jason

[@SiHargreaves]

Who's your editor? They looking for more work?

[@andra9694]

I might be able to help you with that if you’re open for a test edit :)

[@Dusty_Hikers]

Starting with the business first in YT works so well, instead of trying to get YT traction then monetizing it.

[@tiberiutiberiu]

It work for his product. I sell my digital books with only $0.99 Not work for me.

[@JesusChrist2000BC]

99cent books not going to work with anything

[@rayfellers]

This 'genius' marketing strategy only works if you already have the mirrors in place and a budget to buy ads to get people into the funnel.

[@WesMcDowellInc]

Yes you have to do some work.

[@illuminated2438]

Oh look, you found your excuse to fail. Grats.

[@JodiClarke]

Howdy. Check your KZbin comments. Your ebooks are not sending.

[@WesMcDowellInc]

Jodi, pls see: wesmcdowell.com/troubleshooting-your-download/

[@shokshakapp]

Really not sure what he means by "a male that is like me"? Is this just based on gender + age? "If i have a female that is like one of our coaches", this can mean 1000 things.

[@WesMcDowellInc]

I think fitness and health goals too.