Deliveroo Founder: From £0 to £5 Billion: Will Shu | E88

This weeks episode entitled 'Deliveroo Founder - From £0 to £5 Billion: Will Shu' topics:
0:00 Intro
03:25 Your early years
08:56 What made you take on this industry?
25:56 Your riders being discriminated against
31:54 The name of the company at the start
34:25 Your co-founder
38:25 What were some of your hardest challenges?
47:53 Your mental health journey
52:34 One of my hardest moments in Delieveroo
01:01:07 What do you do to relax?
01:03:21 Challenges of having a romantic relationship as a CEO
01:07:49 Delieveroo's IPO journey
01:09:53 I still do deliveries
01:13:02 Your thinking around competition
01:17:36 Money
01:18:58 What are you aiming for?
Will:
willshuroo?lang=fr
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[@TheDiaryOfACEO]

Not what I expected 🤯 Will isn’t the CEO or founder you imagine.... hit like and subscribe for a new episode every Monday

[@yoginid672]

His first day at work in London, "what is Tesco?" - priceless. Fab interview.

[@Cool74448]

You should do more of tech and founders.

[@Cool74448]

This episode and the Monzo one was awesome.

[@MilkyG666]

He needs to remove the ‘HIDDEN’ price hike on every item in the app. My locate subway charge £5.60 for a footlong on the Deliveroo App the same footlong is £7.85. Delivery charge is £4 ‘Service charge’ is 50p Then I’m told to tip!? Before & after delivery.

[@akbar657]

Will is exactly the kind of founder and CEO I would imagine. It’s It’s the surrounding network of wealthy people who have to rethink the way they are with their own self image I believe Will is exactly the type of meat in there that I would consider. Who is down-to-earth people person his head isn’t it of his own ass which can be seen or even felt from counterpart millionaires.

[@artfulaaron]

So amazing and humbling to see a founder and CEO who even once his company got big wasn't afraid to get his hands dirty and do the tasks that he employs others to do.

[@LazarkGaming]

I've been a rider for 5 years, and whenever he mentions that he still does the deliveries, he explains an alternative universe that not one person I know relates to.

[@theirishinventor]

Stephen do you have an email where I can contact you

[@PositivelySpicy]

He is very humble

[@user-qx6sl5bp3d]

the dickriding is crazy

[@Thaitrader88]

This guy is really cool, he breaks the mould for the typical entrepreneur/businessman, has a great character and is obviously a highly successful man. Feeling very inspired right now!

[@zigfriedkurcic6052]

Yeah he cool paying his workers peanuts 🥜 each year delivery fees are lower

[@benhookler3241]

Yeah break the mould…. Worked on Wallstreet and for Morgan Stanley well educated, easy access to investors, all entrepreneurs do the dog work at the start they need to prove the concept. That aside anyone who can build a business that size is inspiring any which way they do it. Certainly doesn’t break the mould if anything it’s the typical route. People in lines of work he was doing have far easier access then a typical deliveroo ride would

[@SA-oq5lz]

@@benhookler3241 I'm sorry but at this point you guys are just looking for ways to undermine what he has BUILT

[@benhookler3241]

@@SA-oq5lz Absolutely not! The guy has built one of the biggest company’s with new idea. I was just replying that it hasn’t broken the mould of a typical entrepreneur, I’m pretty sure if you worked on wallstreet and some of the biggest financial institutions you would have a great deal of access to investors. Breaking the mould for me would be one of his riders, who found himself doing heroin, homeless and started a business!

[@SA-oq5lz]

@@benhookler3241 you're setting the bar pretty low

[@wafa_elamin]

Absolutely love when he says “I always sleep”. That’s a great way to deal with the stress of being a founder. There is something inspiring about remaining in control even during these tough situations.

[@concernedcitizen5053]

It was so refreshing, how honest, unscripted and straight to the point he was.

[@jaketodd9101]

You're getting on great guests mate. You deserve way more than 35k subs.

[@PrettyFuckinFarFromOK]

He had 35k subs only 2 weeks ago?? That’s a decent growth!

[@TheKeishana]

With Time love ,with Time.

[@007kash007]

@@PrettyFuckinFarFromOK 60k now

[@CattyBee123]

100k now!

[@tamasidinadze471]

@@CattyBee123 over 200k now

[@carolineakinbiyi3420]

This is one of the best interviews I have watched. Will seems to be so authentic. Nothing pretentious about him at all.

[@Marc-uw4lw]

I've watched a couple of these now and just realised that this is so well presented that it's more of a TV show than a podcast. So many podcasts are slow and amateurish but this has a fantastic production value and direction. Great conversation too. Nice work!

[@thefashionalchemist]

Love Will’s vibes lol he’s so humble and down to earth. I also love how he talked about having no money so he just went ahead and did what he needed to do! Respects 🙏🏼.

[@azizawho3059]

Will is amazing I love how humble and focused he is. I also like how he spoke publicly about his business partner not staying with the business. He doesn’t give energy to the things every other CEO does he is so nonchalant I love it.

[@sentenzah_8341]

I am a deliveroo rider and thank you Will for the Amazing Company you create.

[@hvt8147]

Same here, solved all my financial problems. Even saved enough to buy my first home...

[@muhammadbilal4181]

Hi sir . I am a deliveroo rider in UAE Dubai . But we have lots of problems . I want to contact Head office . if you have Email address deliveroo head and other person please send .

[@hvt8147]

@@muhammadbilal4181 every rider have the same access. All you can do is email your local rider support. Nothing else possible. Only one office in London.

[@blessingsbest6838]

@@hvt8147 wow 👏🏾👏🏾👏🏾

[@bumbaaclaaat2866]

Where's my order?

[@marikabeetv]

I'm loving the conversations you have with your guests and I'm so excited for how podcast will evolve. 💖

[@fendyjiang8984]

Love this interview! Love how Stephen asking all the amazing questions! The convo felt so authentic, inspiring and fun to listen to! Best of all, I’m getting to know my CEO more here 🤩

[@Jessrobbie]

When I asked my followers from different platforms what are their immediate financial goal, most of them said that their want to make their first million. So that's what we're doing today.

[@pierogallo132]

Making 1 million dollars sounds like a lot of money if you've never earned high figures before. It might seem like an obsolete objective, but the truth is new millionaires are created each day.

[@souza-t]

@@pierogallo132 It's pertinent to know that investment is essential to make more money, I hit big on crypto..

[@kellijones-]

@Olga Carvalho Most profit comes from capital gains from owning a business. It's good to have a multiple streams of income (investments)

[@kellijones-]

Forex/stock is the best investment anyone could get into. As it could make you rich in a blink of an eye.

[@KennethBaxter]

@Jocelyn Maria

[@Minakann]

I would love to see Conna Walker on your show. She embodies what I strive to see in a CEO. I love her brand, House of CB and her story is simple but hard to do. Please reach out to her. I really would like an interview from her that is meaty and picks her brain some more. I will be checking back to see if this every happens.

[@warisane]

Will is so humble and real! What a great guy! and Steven is a great host and asks amazing questions! This interview is fire!

[@robertmccarthy8665]

I love how things fell into place for this guy and that he had the idea on his first day in London. It makes me think I need to travel more

[@mrfab4383]

The truth is anyone can have ideas, i had this idea 10 years ago but you need will, luck & a lot of help

[@therunning-farang3656]

Definitely travel is key, it opens vast opportunities. Past 14yrs have been insane for myself, picking this podcast up from Jakarta.

[@PrintingETH]

@@mrfab4383 Spot on, I think having will is definitely key. A lot of people have great ideas but not everyone is willing to take the risk.

[@kathylyndsey316]

@@mrfab4383 Had this idea over 15 years ago. Fair play to him for executing it.

[@alisalexter4072]

Naah mate. Some people just have that 'hunger', always looking out for opportunities . For a lot of people, they just travel and enjoy. So yeah travel i guess, but u also need to observe.

[@Thebakerthatlifts]

Such an inspiring episode to see how he started and how far he’s come! Every episode gets better and better, I hope you see this because I honestly love this podcast. It’s so well made and very underrated based on the quality of production and your guests! Keep doing you and I hope you continue to grow, I can’t get enough of the podcast and your book. From the start of this podcast to now your work is great 👍🏼 Ps I’d love to be behind the scenes

[@JoJo_GSD]

Thank you for such a captivating podcast, the common denominator that I am feeling from your guests, is such an incredible work ethic and thirst for life. 👍🤗🙏

[@andreiadgraca8747]

I just loved this episode, the simplicity and humbleness so incredible.

[@mickandtraceycope7826]

Such an incredibly intriguing man. To never look back and have the ability to do that...I can't even comprehend. A great insight.

[@myenergi]

Thank you Steven! We are so excited to be working with you ⚡️💚 cannot wait to see the podcast grow 👏🏼👏🏼

[@yasirn6455]

Half of a great sit-down is the questions asked by the host. One of my favorite CEO sit-downs.

[@chloehughes9907]

Never really used Deliveroo before but definitely will be after this video!! Will is inspiring and surprisingly down to earth - well done Will, keep it up x

[@aaronp501]

This is my new favourite podcast, I cannot stop binging it. Great job!

[@SuperGamingBeast1]

Cannot wait to see this in full, Stevey B arriving with the podcast heat as always 💥

[@JackLauricourt]

Amazing to hear that almost all of the original employees still work there! Seems like a lovely dude

[@foggers0476]

I love the intro. I don't know why, but it's so satisfying.

[@simonwhite5419]

From investment banking to hedge fund to deliveroo. Will is en except and make you think differently to the stigma that all IB’s are only interested in making money. I would have loved this podcast to be even longer as I could listen to you both for a day! Excellent content as always.

[@d_ji6669]

Finally know my Boss. I am one of the active deliveroo rider from Cambridge. So happy listen to his experiences how He built up from the scratch. One thing that I respect was that" He knew very well how rider being treated out there". Respect your hard work Mr Will Shu. You deserve it.

[@nr6010]

How many hours have you put in last month and how much were you paid?

[@d_ji6669]

@@nr6010 8 hours a day and I made £100 a day that's my target.

[@nr6010]

@@d_ji6669 happy to hear you set yourself personal targets, now let’s get into the facts and data - How much did you make TOTAL (in £) between 1st to 30th June 2021 and the hours you were activate to receive deliveries on the Deliveroo app. If you don’t want to disclose the information then it’s extremity likely you do not make £100 a day - no shame in this btw, my point is just low quality job creations is NOT good, it creates higher income inequality and indirectly pushes prices up for your daily expenses because Corps or individuals are hoarding money/debt write offs etc and more money needing to be created, which is devaluing your earnings.

[@lespaul2000]

@@nr6010 @N R why are you interrogating the guy? Post your wages for everyone to see.

[@nr6010]

@@lespaul2000 lol, I’m not out here being propaganda for a company lol 😂 he claimed “riders” are respected so show me proof that is the case - I have seen first hand the struggle that people go thru trying to make a living via the gig economy. Btw, I didn’t say “I earn more than him, LOOK AT ME”- far from it, so proof on my salary has literally NO relevance to the discussion, because I’m not a Deliveroo “Partner”.

[@MsOneinchpunch]

This guy seems so genuine. Will never order from Uber eats again!

[@hustlersway1027]

lol, just remember they both charge customer same price but one of them pays the drivers. less and that is deliveroo...i know because i worked for both and deliveroo treats the drivers shitter then uber and pays less...so stop kissing his ass from this fake interview because the real him is ripping off his drivers

[@MilkyG666]

Genuine? Hidden charges for customers genuine? My deliveroo it’s £8 for a foot long subway & £5 in store… £4 delivery £50p “service charge” Mans a scammer.

[@ubermensch6676]

@@MilkyG666 Well, then why don't you move your go to the store and buy it? Oh right, you need the convenience of having food delivered?

[@MilkyG666]

@@ubermensch6676 I didn’t order it… still horrendous business ethics.

[@UnknownUser-ce4sg]

@@MilkyG666 hahah you are one of those prats walking around in Nike sneakers and H&M tshirts, all of which were made for 2 cents by Chinese slave labour and sold for 100x

[@Rubylim309]

Y'all are 2 amazing founders to listen to, thank you for the inspiring conversation! :)

[@CrizzyConnor]

Another great podcast. I'm loving the variety of guests, Will seems like a great guy. The fact he still does the odd night as a driver for insights is great. They need to remake Channel 4's Undercover Boss and film him!

[@belisekk]

That's what I was thinking too

[@justlearnteam7991]

Fantastic story. Learned a lot about starting a company and growing. Solve a real problem is super important.

[@nurudinmudhir9337]

Super interesting episode - not the CEO I imagined at all for a tech company. Love the honesty and the questions you positioned to him. As an investor of Deliveroo this was super insightful!

[@kingflash786]

Amazing podcast! Wills remarkable uniqueness is what makes me order my takeouts on deliveroo than uber

[@drstalin8956]

Just stumbled across this channel and episode down to the good fortune of the algorithm. Subbed! Keep up the good work and well done will, thanks for inspiring us!

[@callumporter-harris3699]

This podcast is quickly becoming one of my favourites, great insights!

[@mattc6709]

These podcasts keep getting better. Keep it up mate.

[@thomascoleman5390]

Absolutely fascinating. I'd love to come in and watch the next one being filmed. Subscribed!

[@adampartlett6165]

Just got recommend your channel. Fantastic channel. Real good insite to see how these big company founders started out there journey. Great presenting two. Keep up the good work

[@abdisalaamaden1280]

You are such a great interviewer. This podcast will blow up. Thanks allot brother!

[@koyaesahmed2297]

I was watching this program and i have to say you two guys are really great human beings lot of respect for you guys.

[@samuelp.3675]

My only issue with this podcast at the moment is I have to wait another 6 days for the next one 😭 Another great episode this. Will is a great character.

[@gedgrahammusic]

Another great interview and insight into the mind of a CEO. The fact that he is still delivering is amazing not what I expected. Excellent!!!

[@franchescawilliams5121]

This man is beyond amazing and talented

[@MrE2E]

Wow. This was great. I love the way Steven focuses on the hard parts of starting a business. Too often you see interviewers skip past the nitty-gritty details. Subscribing.

[@calvindunn4277]

Think im going to binge watch a lot of these podcasts. You're very good at interviewing

[@therunning-farang3656]

1)-Happiness 2)-Contentment 3)-$uccess For years it use to be for me cash, cash, cash till the penny finally dropped at 41yrs old........this podcast is a breath of fresh air, travel-opportunities-solutions......keep these podcasts coming, just recently fell upon this.

[@Femi145]

Great interview - You can tell he wants to make Deliveroo a better company each day

[@PavJedrusiak]

An incredible conversation between two exceptional and super humble entrepreneurs. Thank you Steven & Will.

[@stargazerlse]

This episode needs more views, he’s so cool and one of us!!!!

[@huslen8774]

Steven love love this podcast, one of the best podcasts out there. So valuable.

[@MsMoem]

Fabulous interview! Great to hear Will's story.

[@Christoswanepoels]

This was really good, please get him back onboard when he embarks on a personal development journey - he seems like a very honest unique person. I really enjoyed this one.

[@JamesMcManusMrJamesMcManus]

I'm subbed! Get me behind the scenes, Steven! Keep up the amazing content with these fabulous truly interested guests

[@Conv97]

As a Deliveroo rider myself, I must laugh at the idea of Will Shu saying he cares about the riders 😂

[@scalarnai]

You still got your job, haven't you?

[@Conv97]

@@scalarnai no , the pay is as low as £4 an hour , I no longer work for them & nor do I intend to do so again

[@johnsmithson2682]

My contract got terminated with no reason whatsoever

[@snorttroll4379]

Thry can be if there are any margins

[@TammyReneeCoaching]

Yikes…. in my opinion it’s important for a CEO to be transparent and not fake the funk.

[@cleanerclimate278]

Loved this discussion. So brutally honest.

[@rjmurphy298]

Excellent interview for what it’s like managing Deliveroo. I’ve wrote a book on being a cycle courier for Deliveroo called “you’ve got the gig”

[@mattng4707]

Such a authentic interview love his answers

[@onwrdandupwrd5303]

56:54 *long pause....* "I always sleep, but yeah the days are hard.." LEGEND.

[@BallyBoy95]

43:30 - I admire this quality so damn much. Mate, it is 100% a good thing (so long as you remember try to stay grounded and kind), then it is 110% a good thing. Caring too much about what others think can be debilitating and I've suffered this over the last few years (and I have usually never suffered from this)!

[@edujyoung]

When he said he still rides and delivered 5x last night… bruh! Mad respect! ✊🏽

[@jackmontgomery8073]

100k subs by 2022 easy bro! Love your work bro, nothing out there that feels more personal than this, digging deep into life. From Joe Wicks to Eddie Hearn, Liam Payne, Ant Middleton, and this! & thats just a few names off the top of my head!

[@TheDiaryOfACEO]

🙌🏽 thank you Jack!

[@sharpy5550]

It prooves hard work and determination pays off. 🇬🇧

[@beautybybecci7788]

I find it amazing he still rides around delivering. Wow what a guy

[@FREEDOMFIGHTERX141]

Will Shu is a realest. No nonsense tells it how it is. No bs.

[@antetony83]

What a great communicator. Humble and wise...

[@way2wealthinvestments194]

Still binge watching. Deliveroo has a fantastic business model.

[@lauradove]

I really want to see more of this guy, he’s great

[@TB-sh9lf]

Love the day 6 of 30 day calm challenge comment. Seems like a nice guy.. good for him for all his success 👍

[@ivanbenisscott]

My favourite episode so far!

[@dickiewatts8627]

This podcast is bloody incredible

[@originalunoriginal4055]

Hello sir, I would like to express my profound gratitude for the Delivery platform you have setup and has enabled me to make a steady income from delivering with your company. The flexibility, the incentive of working when I want and I think being paid fairly for each delivery drop. And the fact that I can cash out my earnings and recieving pay instantly for the day's work. Thank you very much for bringing this company into my existence. Thank you very much sir!!! 😊😊😊😊❤❤❤

[@jayhinchliffe5020]

Amazing story and insight as always !

[@FlawlessCleaningServices]

Popped up on recommended, Subcribed! Going to go through your other videos

[@melowndes]

I really enjoyed this interview. I have had my own business for 20 years. It has been hard work and definitely taken over my life and spare time quite often, calls coming at any time that I have to respond to. I never employed anyone however. What I think about CEOs is that they serve. They serve a public need in the business they do, but they also serve in that they give people a job, a livelihood. People depend on this, and that is a lot of responsibility. And it does, or can, take them over too - "chewing glass, looking into the abyss" - powerful words. I like that Will's life hasn’t changed much, he still delivers, it is not about the money. And he looks actually relaxed on it. Hope he can enjoy some holidays too.

[@TheDiaryOfACEO]

Hey Mel, thanks so much for sharing your story with us! Glad you enjoyed the episode! Team DOAC xx

[@brittanyrobinson4006]

Thank you Steven, this is a blessing. You are blessed to be a blessing.

[@yrellim]

Hi Steven--really enjoyed the interview! Certainly not too late for you to find LOVE. Would be god to see you on First dates or even Love Island!

[@shirleycurlywurly3423]

Fantastic conversation. My kinda guy. Thoroughly enjoyed this one

[@crevisbot1804]

It was interesting watching one of the channels early videos and I noticed a variety of differences in Steven behaviour. I really enjoyed his laid back,confident attitude, I think it made the podcast better to watch, I think it encouraged his really good follow up questions.

[@charliefoster3424]

Really cool guy, Definitely understands public relations to a T. A company CEO who goes out in the field and deals with his consumers. Top guy

[@aprilsutcliffe3885]

Loved this episode and would love to come and watch! Xxxx

[@nnniiiaaallllll]

Interesting how different people deal different ways when they move to different countries. When I was 23 I left the UK and travelled around for 3 years, spent a year in Asia and then a couple years in Australia but never really thought about it as a business move. Yet guys like Will, and many others both ways, obviously capitalise on the culture differences and spot these gaps in the markets.

[@user-ew2ws5og6j]

Get your money up not your funny up

[@johnsmithson2682]

My first job at 18 was in Deliveroo in 2015 Manchester, some of the best days ever

[@kesybaby5382]

I'm binge-watching these podcasts 😂🤣😂 and thus far this is the most informative and insightful. I literally had an ah-ha moment that was a game-changer for me. At this point, I'm questioning the amount of money I spent on my MBA... 🤣😂🤣😂🤣

[@sophieinthi9219]

Another insightful podcast! Really enjoyed this with my workout! :)

[@ivanbenisscott]

Great guest and great interview

[@DLA1980]

Best episode I have watched. Thanks guys!

[@MissyMeBeSinging]

Best podcast ever 👌

[@jerrymaheras675]

Thank you for this. Great interview with a great person!

[@mybaddotcom]

love the blaze/go with the flow attitude

[@gracequante3328]

He‘s so likable and down to earth

[@therunning-farang3656]

Agree. that's ground up work-hat's off to him.

[@nicolaew1807]

I absolutely love this guy!

[@richardhammond4522]

I have a startup and we have had a huge growth this last year and I find these videos really reassuring! I’m not alone! Great quality questions by the way mate great job!

[@stag_beats]

do u have any advice that you can share for anyone wanting to start a company

[@frenchconnectionshcb]

@@stag_beats Hi it’s Richard I would say it’s a cliché but surround yourself with great people and work smart and hard. 1% improvements each day

[@stag_beats]

@@frenchconnectionshcb Hey Richard, thank you for taking the time to reply, and I agree, I think surrounding oneself with smart and experienced people is the best way to learn and correct mistakes. btw, I wanted to ask you how much profit does your company produces and you talked also about 1 percent improvement every day but can you specify in what area those improvements must be ?

[@frenchconnectionshcb]

@@stag_beats Hi Yassine I have several activities but my primary one produces about half a million profit per annum

[@stag_beats]

@@frenchconnectionshcb That's great, sorry to bother you with my questions but what do you think is the major factor of the success of your company and if you had the chance to start over again what are the things that you would change.

[@theearlybirdiiees1187]

Inspiring.. thanks for the content. Very good!

[@CPTrader]

Another great interview Stephen

[@alanscanlan7604]

just started this, super interesting charactor

[@connorpallister]

Don't think about pizza, don't think about pizza... 58:18 Super inspiring interview. The fact that Will is such a normal guy makes me want to use Deliveroo over its competitors.

[@LondonEats]

Very interesting this one! Great guest! Subscribed!

[@winfredlamptey5249]

The best interview ever! 4th time watching this.