A New Approach To Selling That Makes People Buy - Masterclass w/Matt Essam

In this video, business coach Matt Essam shares his expertise on creating irresistible offers for creative freelancers and agency owners. Matt will explain what makes an offer irresistible, and provide practical tips and examples on how to create offers that stand out and entice clients to say "yes". This video is a must-watch for any creative freelancer or agency owner looking to increase their sales and grow their business.
Join Matt’s Next Strategy Workshop - social.mattessam.co.uk/tfana2s
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[@evadesignagency]

Dear Futur Team, the wealth of knowledge you provide for FREE on KZbin is priceless and so appreciated. I just found your Accelerator program on the website and I am working on joining soon. I literally can't wait to be part of a community that has already provided so many value even for FREE. It makes signing up for your program so much more enticing. Thank You for everything you do for the design and entrepreneur community. I'm so thankful for all of you.

[@thefutur]

See ya soon. Thank you

[@evadesignagency]

@@thefutur I'm officially part of the A-Team! So happy to be here!

[@JUSTOAK]

This hits really hard and is valuable for all business owners. I'm a film director/content creator who wants to make more sales, but I need help finding a way to make my products valuable to clients. Reducing the risk and offering more rewards that bridge their value gap to the ideal goal is a phenomenon. Thanks, The Futur and Matt Essam, for the presentation.

[@OlleyThorpe]

Creating offers should be a priority to all businesses, doesn’t really matter how good your product/service is if you haven’t packaged it correctly.

[@EcomADcreatives]

I regret, it took long to understand this. But, good is, I've learnt it, now

[@leonelmolbert784]

Who else has watched it for the 10th time? Master piece

[@mcee555]

The irresistible offer checklist + crafting a hook parts were really helpful! Thank you :)

[@ricovassell526]

Beautiful wisdom brother

[@christophermallett7983]

Found Matt through your last video together; glad you've got him back!

[@thewaltermittystudios]

So much value in this video. I thought my offer was the actual service that I’m providing and it starts at $1849 so a lot of people will look at my site or automatically think it’s expensive or too risky. But now I’ve learned that my offer is just a tool to reel my ideal client in. Kind of like a free sample or a taste of the actual service I’ll be executing. Appreciate all of the information and advice 💪🏿

[@PowerPlusNature]

Omg!!!! Once again a major bell went off. I have been so worried how to get my point across. The bridge between the islands is the answer. Thank you!

[@kurtvongurt758]

Getting clarity with your excercises helped me most. Thanks for sharing

[@thefutur]

Great to hear!

[@raychelleinjete4024]

Really good value.thanks

[@stara8710]

Thanks for this huuuuge piece of info 🙏🙏🇿🇦

[@johnmbevo7490]

Always wanted to be first to comment Thank you Futur team for making this accessible❤

[@OlleyThorpe]

Damm John you beat me.

[@user-um2uo8op9d]

Thank you for this

[@mmmarck25]

Very interesting!!!

[@stevereedatx]

Awesome video, thanks for the great suggestions, I’m going to reach out to my network to qualify an irresistible offer!

[@elenaIOO7]

Brilliant.

[@TheYoungerOlder]

I’ve been trying to implement this for my Video Production Business. Thinking about an Audit w/basic strategy, or a Checklist. Do any other video companies here have any examples of offers they’ve created?

[@faizaeva1272]

Hi,I am prior experience in only planning seasonal campaigns. However, I'm not well versed with designing or do freelancing but I want to open my own agency. So far, what I've noticed is that people in your pro group have prior skills in either graphic design, video production or any other artistic skill. Awaiting your kind response to my dilemma.

[@rybfish76]

What an amazing talk. I can't believe this information is just free on the internet. Designers need to get their stuff together with AI in full swing.

[@Tonemind]

Can you do a cold outreach email with this strategy to potential web design clients (for someone with no following, current clients already getting serviced and referrals are burnt out) --- so if there's a way to position this for cold outreach, I would love to know

[@Matt_Essam]

Absolutely. I would do some market research first though to make sure you really understand the pain points and desires of your target audience.

[@moustaphathealchemist]

One question : Do you stretch the gap first before making them feel how good it would be to get to point B or do you stretch the gap first before making them feel how good is point B? Which order ? Thank you so much for the value I can't believe all the things you're sharing for free

[@Matt_Essam]

The two options you have given are the same. Please clarify the question.

[@tingting7856]

6:19

[@digitallykeyur]

how to put all of these info in 2 line offer?

[@joshbradford7938]

Just FYI: You may have heard that "for want of a nail story" from the movie Fast & Furious: Tokyo Drift. DK's uncle said that to him when he came to the store to review the books, and it was discovered Han was stealing money from the organization. Chilling story for sure, but very insightful (and true).

[@CryptoGrit]

Love this masterclass but it's a little bit to close to Alex Hermozi

[@Matt_Essam]

A lot of the principles were learned from Alex Hormozi and adapted for a free offer.

[@CJordanNicholson]

Chat GPT isn't cheating anymore than using design software is cheating.

[@Nodsaibot]

whats with the ebola poster? lol

[@QuizmasterLaw]

consinctly isn't a word. concisely and succinctly are both words. i think it's a cool portmanteau but lol.

[@thefutur]

Haha

[@interstellarsurfer]

The letter 'e' is half off, today only. Now you can fix your channel name, and become more respectable.

[@thefutur]

Haha

[@cruztube23]

Ok I'm 15 minutes in and Matt is still talking around the bush. Can someone please write down in short what it's all about?