How Will Clients Find You: SEO & Lead Generation pt. 2

How to find clients? How can you get more design clients? Is social media marketing effective for marketing design services? What should I post on social media? I don't know what to say.
Watch Pt 1 here:
• 3 Keys To Success-How ...
Watch Pt 3 here:
• Pricing Design Work & ...
0:20 How do better clients find you? Are you easy to find?
2:20 I don't have anything to say on Social Media. Any tips.
4:51 Give value. Stop selling on social media.
5:05 Market to the marketers that are marketing to you.
7:30 Micro content marketing.
13:00 Why designers need to participate in social media.
13:45 Be transparent
16:00 How to Sell my ideas to the client?
19:50 Debunking the expression "How to educate your client".
21:30 Ask Questions. Be Curious.
23:00 Building trust
_________________________________________________
Listen to our podcast on iTunes: The Futur
itunes.apple.com/us/podcast/t...
HOW TO SUPPORT THE FUTUR:
Use our Amazon Affiliate Link:
astore.amazon.com/chrisdo-20
Buy useful design tools from Creative Market:
creativemarket.com/?u=ChrisDo
Get your business cards printed at Moo:
www.moo.com/share/qn6x98
_________________________________________________
Connect with us online:
thefuturishere.com
/ thefuturishere
/ thefuturishere
Connect with Chris Do:
/ thechrisdo Twitter
/ bizofdesign
/ thechrisdo
The PROCESS
Credits:
Executive Producer- Chris Do
Hosts- Chris Do
Director- Aaron Szekely
Cameraman- Aaron Szekely, Andrew Truong
Producer- Aaron Szekely
Editor- Aaron Szekely
Show Open- designed by William VanSkaik, animated by Bara Kwon, music by Adam Sanborne
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

[@fatimamahmood7889]

Every time I'm stuck somewhere, your channel works like a religious scripture for me. I type in my problem with Chris' name and there it is! No jokes man, I've never seen a better public speaker and an educator on top better than you. Thank you so much for these videos, I'm literally laughing and crying that this content is free on the internet. Cheers!

[@thefutur]

Thank you Fatima! we are here for you. -chris

[@afroteen4647]

That's me right there

[@stephendelaney5766]

This was one of the only lectures ive ever sat all the way through....... i have completed three years of college.

[@nikkiarnold4678]

my head is going to explode with all this information. so much to learn, so little time.

[@thefutur]

that's the beauty of video. you can watch a little and come back to it later. I personally have to watch videos 3, sometimes 4 times to absorb what is being taught.

[@nikkiarnold4678]

Same. As well as taking notes and bookmarking. Thank you for your content and knowledge

[@hannahcattouse]

Same thing I was thinking, and this is because I'm not even in graphic design [mind-blown emoji]

[@TheMasterpulha]

i dont even work on anything remotely related to Design and I'm watching all this channel videos and learning a ton! Great Job man, one the best channels i found recently.

[@huanpham]

This is Gold. Thanks Chris. So much Infomation, I would need to watch this 7 times more to remember them all

[@MatiasBaldanza]

Thank you so much for posting this video. I've only discovered your channel yesterday, and it's insane the amount of value your providing here.

[@prashanthsckumar6802]

Adam Sanborne the ending music is awesome, Nice Work!

[@suhovejeva]

Chris and The Futur team, thank you so much for these vids - I was just thinking yesterday how lucky we are this content exists and its accessible to everyone for free. Thanks!

[@alifelongfriend]

Best video I have seen on this topic. Like the no BS approach to Q/A

[@xosoant2962]

Everytime I hear Chris speak, he literally blows my mind. an absolute genius, no doubt

[@thefutur]

Thanks Anthony. But you must mean figurative cause otherwise you would be dead. :)

[@xosoant2962]

Everytime I hear Chris speak, he figuratively blows my mind. an absolute genius, no doubt :p

[@thefutur]

lol. 😂😂

[@blackglass1549]

This is phenomenal content. I'm actually going to be watching this with my partner, because you've literally covered 90% of what I couldn't figure out how to bottle into something digestible that he could understand! It's incredible, thanks for this. And: you even covered a "roleplaying" jedi-mind trick I was going to use on him, though yours is a little different (re: the google thing.) Thanks again.

[@RawrdesignsCa]

We can't believe this video doesn't have 100x more views. Thank you for all that you do. This information is insanely invaluable and impossible to find. It was by mere chance we ran across it in an article posted on facebook.

[@mariaandrea9020]

Loving these so much! Thank you Chris and Jose! I've discovered these videos about a month ago and I've been starting my mornings playing these while I get ready. So valuable, thank you thank you thank you :)

[@thefutur]

Maria Andrea come to our next taping or workshop Maria.

[@Kolxwork]

Thank you so much for doing this! Just watching your content all the time. Just My industry! It is really helpful.

[@pincgator]

Timeless content right here champ. Thank you for this.

[@GinaMusicPro]

Unbelievably valuable, once again! Thank you Chris!

[@jonathanbates1156]

I love what you're doing Chris. I first heard about you on the Cinematography Database podcast, and now I'm hooked.

[@thefutur]

Jonathan Bates welcome. Glad to have you.

[@negative42]

Chris these video's are so good, it makes me feel like I am there in a classroom. Plus the value is insane, and that for free. Much love from The Netherlands!

[@thefutur]

Thanks. I’ll be Begen for a workshop in Sept.

[@emilianmocanu8715]

I love this. These ideas are game-changers for me ❤️

[@no1_of_note]

Thanks Chris, I love the depth to which you discuss these topics. Watching your videos feels like devouring a meal I didn't know I was craving. I really appreciate that your design+business insights always get at the heart of what we should do as creatives: provides value to our clients and ourselves.

[@thefutur]

Peter Broomfield thanks! Provide/create value for your clients. In turn you become more valuable.

[@roberthramon7799]

Uijnnlm i8ļopti0⁹8i..czvnpopmmmnnnpppo

[@annakidesign-productdesign8010]

This video is like a Bible for me, I watch it from time to time like a brand new piece of content and it always feels different from each different stand point of my business, watching design focused videos (mostly from you) has nothing to do with general business ones (real estate or stocks). Thank you Chris !

[@ifeanyichukwudike1827]

Mind blowing insights ... Thanks Chris

[@richardking1654]

Thank you so much I believe this is the missing piece to what I have been trying to accomplish, now I can look forward to 2018 with confidence. Blessings

[@successfulpodcast]

I like what you said about content marketing and your 5 hacks for social media are spot on and how you need to control the content on your channel to just what the brand is focusing on. When I mix my web design and music posts on Instagram, it backfired on me. Since I have been concentrating on just web design.

[@borcsaster]

Now this was thoughtful! It's interesting to see, how the low appreciated child of marketing - direct marketing - has evolved into the leading 'influencer' among marketing tools and the 'big brother' advertising seems to loose it's ranking.. The 'SEO yourself' is really a must have for any artist or freelancer and we really like to forget about it! Yes, it's work, but unless you have someone to do it for you, you have to manage yourself! I should improve on that too! So thank you for reminding me on this! And also thanks for the 'micro interactions' for taking my negativ critiqes as well! Bests!

[@brightonblogger]

Great video. Especially like your comment about not going in with a mindset to sell a specific service regardless of what the client needs. Brilliant quote: ‘If you have one tool, like a hammer, everything looks like a nail. That’s not the way you service your clients.’ So well put. Thanks

[@Jonesrful]

One of the best pieces of advice. Nothing is wasted in watching these videos.

[@thefutur]

Riley Jones thanks Riley.

[@carobacort]

This is an amazing channel. Couldn't be happier with what you guys do! Thank you for all the help and knowledge you've shared with us♥

[@thefutur]

Appreciate it

[@ryand9622]

Thank you for sharing awesome information and insights, much needed. keep up the good work.

[@rsbharadwaj]

This is the design education I needed.

[@dbuller]

so glad i found this channel. trying to soak it all up like a sponge. Brilliant as always.

[@thefutur]

Diego Buller thanks Diego.

[@alonaponomarenko8777]

Gosh, thanks guys for ur work! and what u do!) i'm writing mostly everything, translating so much new terms (not native english speaker) thank you! and hello from Ukraine)

[@alexanderfischetti394]

I'm in video production and wanted to say thank you . This channel is useful to anyone interested in business not just design. You are pumping out extremely useful content.

[@thefutur]

Thanks Alex. Glad to help.

[@jenshirley1190]

I learned so much from this video. I love this Chris and this channel. Thank you.

[@fiooore18]

strongly agree, best advice on running a design business! Thank you and keep them coming :)

[@thefutur]

Hi Anna. Thanks! We'll keep making more.

[@Nunjick1]

4 pages of notes in 2 videos, I have a headache. Thanks for everything, I'm an Industrial Designer trying to figure out how to grow and evolve to a Design Consultor.

[@stevensimmons3934]

Thank you really nice to see someone pit-in the truth about how the design field should be structured and looking at it from a creative point of view. I definitely value your opinion and time.

[@thefutur]

Thanks Steven. Glad you like what we are putting out there.

[@LatoyaAntonia_]

Seriously, can any design teacher, heck teacher full stop teach with the finesse that Chris does?! Literally captivating.

[@christianquiambao627]

Great episode and awesome tips as always. Again, thank you for sharing Chris.

[@thefutur]

christian quiambao you're welcome Christian.

[@melissafranky]

Thank you so much for sharing!! Excellent, challenging and motivational video!!!

[@getmoreleads3792]

Great video. Explosive growth of business definatly definately depends on th quality of leads you have that can be converted to sales.

[@StashMan]

Was waiting for this particular follow up video, thanks Chris, Jose and the futur team

[@thefutur]

you got it. we're working on pt. 3 (where we dive into bids/estimates).

[@Mchipres]

Thank you so much for giving us designers real world in-site on certain things. Our industry is always growing its nice to have these videos to keep up. Thank you sir

[@thefutur]

Michelle Chipres you're welcome Michelle.

[@alizavisagie2980]

Some great points mentioned!

[@kennethe.montgomery2785]

thank man. your videos and the messages you give is so motivational. i enjoy learning and hearing your pass experience. so helpful and i appreciate that. Thanks Chris.

[@thefutur]

Kenneth Montgomery thanks for watching and commenting.

[@theeczemacoach]

Thank you for putting this up! Helpful as always

[@thefutur]

BeautyShell you're welcome.

[@chefrany]

This video's are so helpful! thanks Chris

[@gcc4426]

yay! it's here! thank you

[@thefutur]

gc68 working on the next one.

[@traeb3]

loving the content so far, ... just started watching stuff today. I do SEO and paid traffic, got some good insights for my personal biz.

[@thefutur]

excellent. check out the SEO episode.

[@emailas]

Amazing tips. Chris, you are the BEST.

[@thefutur]

thanks Emilis.

[@shadowfallenable]

Man... Im overwhelmed by sooooo much quality information. Im new to this channel and now I just cant go by one single hour without watching its contents!!

[@thefutur]

Welcome to the Futur

[@PerfectWaxing]

Great video!! Thanks for sharing this great infos!

[@craftingwithpouidesigns]

Such valuable content. Thank you!

[@thedeputydadbod]

Everytime i find a new video i learn something new. I really enjoyed this and found a lot of value here.

[@thefutur]

Awesome!!!

[@honeyfish541]

Beautiful lecture. Thanks Chris!

[@thefutur]

Thank you

[@ChristylBenford]

This is great info! It really gives me so much information in building my freelance business in graphic design. I can't wait to incorporate it. Thanks a bunch!!

[@thefutur]

Christyl Benford you're welcome Christyl.

[@abigailtowne5797]

Kick ass videos & advice -- full of value. Thanks so much.

[@babyshmay]

this is so good! 7 years old and super great

[@cgiinteractivecomm]

Such an incredible video. Have watched this time and time again. Thank you so much for taking the time to make videos like this. They help a lot! Subbed!

[@thefutur]

thanks CGI.

[@colinvandenbroek8139]

Third time watching this, great great great. Thanks for all the value, truly.

[@vanessamontezumaramos3756]

It’s amazing how many of the topics discussed here relate to architecture and architecture school too. I’ve heard so many times “educate the user”, but nobody actually knows what that means

[@thefutur]

I’m here to help

[@HutchinsFreeRangeCreative]

Love it, thanks again.

[@thefutur]

Ep. 3 is about to drop and I think you will really want to see what we talk about.

[@johnsun3854]

THis is AMAZING! We need a follow up!

[@AdnanTalic8]

Great stuff! Thank you Chris!

[@thefutur]

Adnan Talic thank you Adnan.

[@micahhansen]

This one is SO good I just watched it TWICE!

[@thefutur]

Micah Hansen ty for that. Twice as good. :)

[@visualarts125]

Thank you for your useful information. Will be watching rest of your videos.

[@thefutur]

thanks! appreciate it.

[@Beansifull]

I have learned more from this in 2 hours than i could ever have in class, i thank you

[@despiertahumano5396]

What class are you in? Stop wasting money damn

[@lakmal1st]

Thanks for the enlightenment.. chris.... i was bit on to the artistic side rather than the business... but i remember you saying it's the business we should put our effort on in a another session... this one is excellent.. too ...

[@thefutur]

yep. designers/creatives need to learn to speak the language of business.

[@cynthiahopkins963]

Chris, your outfit is on point.

[@thefutur]

Thanks.

[@stepm4394]

Hey Chris! first of all THANK YOU! Me and my team learned so much from you, I have been following a some great entrepreneur like Patrick David, Grand Cardone and I am really glad that i found you here in youtube...I have this goal when we got big, I will personally come to you and shake your hand and tell our success story because of you :)

[@thefutur]

i hope you hit your goals. i would like to meet you some day.

[@hs1626]

Hey Chris (and the whole team!) I just wanted to say thanks so much for all your help and advice in these videos and podcasts, they've helped me a tremendous amount. I am setting up a company with three business partners and we are focusing on the business of design. We are primarily Experience designers and all have a range of experience (pardon the pun), from 15+ years to me with less than 6 months and no formal design education! (What I lack in experience and formal knowledge, I try to make up for in innovative thinking). Our motivation is to bring massive value to clients and move away from being order takers and move towards helping clients shape their business in any way that suites their specific needs. To that end, our route to market strategy is to target start ups and small business, charging them enough to cover our costs and taking some equity. We feel this method has two main benefits, first these companies are often cash poor but potential rich, and second we want to clearly demonstrate that our aim is to grow their business, their success is our success. I've heard you mention this strategy before and I'd really like to hear your opinions and any advice you have in more detail! Thanks so much again, you've been a great help so far!

[@thefutur]

when you are starting out, it's important to get clients. money is less important. but be choosy in the client you pick. they should understand the work is being done at discount. they need to be willing to give you a level of creative autonomy. otherwise you're better off working on internal spec projects.

[@Yotrymp]

Great presentation. Really brought to light several issues. The alternative compensation model really just sounds a lot more trustworthy right off the bat. Also sounds easier for people new to negotiating sales/trades. Double the awesome.

[@thefutur]

Give it a try. See if you can negotiate something like this for yourself.

[@matiaspitters6058]

So related to that bit where you say we designers feel we can only charge for producing. Thank you for giving me the confidence on charging for my thinking and talking.

[@thefutur]

yes. go get that money.

[@nutchakongmueang563]

thats another sweet vid, I want to see more like this

[@AlessioGranella]

Im a very fun of this page. Think you very much! The sharing is caring!!!

[@thefutur]

Alessio Granella we care a lot about you.

[@liamandrewcura7518]

Personal marketing is such a challenge but you guys, The Futur team, ive some really great, practical advice. Thanks so much!

[@thefutur]

Liam Andrew Cura thanks Liam.

[@Mouhtadi]

I m in love with this channel ! I from Morocco and we don't have people talking about design companies and how to succeed in design business, so i want to thank you for sharing with us your experience, I learn so much and hope to see you in Morocco maybe for special conference ... Thank you Chris ! Thank you TheFutur

[@thefutur]

MOUHTADI that would be lovely. I've never been to Morocco.

[@PatriciaOchudlo]

Great advice, thank you!

[@agustinruiz2760]

Great video. You guys have become my favorite KZbin channel!

[@thefutur]

Agustin Ruiz sweet. Thank you.

[@Skycers]

Awesome Chris you're the man!

[@thefutur]

Thanks Skycer.

[@abeebolaniyi9570]

I'm an Architect Chris and I heard that. lol I really love what you are doing. Your videos have being helpful. Thank you.

[@thefutur]

Thanks.

Finally! I'm eager to watch this entire video!

I think I will unsubscribe your channel just to be able to subscribe again! Awesome as always.

[@thefutur]

Luciano Hernandez naw. Don't do that. Bring a friend.

[@voltairepabustan]

Most enlightening. You are awesome 👏

[@thefutur]

Thank you

[@eniquegraphx]

I needed this. 🙏🏾

[@JarodBillingslea]

Dammmnnnnnn I sure as hell been looking at that email headline longer than any email today! You right lmao!! Definitely gonna take heed to this advice!

[@sarah4247]

I believe this was the very first video I watched from The Futur and it was 5 months ago. Ever since then, I've been watching videos from here, The Academy account, and listening to the podcast almost daily. I feel so enlightened. I've consumed all (if not most) of the content listening while I work, taking notes when necessary, and I am now coming back to this video and it's all beginning to make sense. After 5 months of free "training" from you guys, I feel super excited to take some real steps towards optimizing all of my content and really going after some of the goals I have for myself. Overall I just want to say thank you to Chris, and to all of you at the Futur!

[@thefutur]

Welcome to the Futur

[@thefutur]

Thank you for tuning in.

[@mauriceingram]

aNOTHER fREAKING aWESOME vIDEO!!!....This Vid is packed with powerful information on building a solid foundation for your business.....learned so much thanks Chris!!!

[@thefutur]

maurice ingram glad you liked it. Thanks for commenting. Check out the next one.

[@instatech3510]

Wow..each video gets better than the last one. Gotta watch all of them.

[@thefutur]

InstaTech music to our ears.

[@carlymitchell5931]

OMG! I'm sold. I've been practicing architecture for over 10 years and would love to expand into brand strategy and identity design. Your comment was funny about the first years of architecture! Thanks

[@thefutur]

was it true about the first year?

[@carlymitchell5931]

@@thefutur I've done my fair share of restroom layouts, and still do today. But mainly, my first years consisted of learning how to produce construction documents and detail buildings.

[@xtriple000x]

So much gold, thanks The Futur

[@thefutur]

Stewart Rosburg consider enrolling in the sales and marketing course we are offering.

[@JimmyHuynhdesign]

Great info, super awesome. More of this please!

[@thefutur]

four episodes total Jimmy. Check em out. Fourth one should drop some time this week.

[@tadasguobuzas9451]

This is really good! Thank you!

[@thefutur]

Tadas Guobuzas you're welcome Tadas

[@AnasAhmed-ib1my]

Well, too great channel. Thanks man!

[@thefutur]

You are very welcome!

[@jfur5881]

Oh man, you called it on the architecture life. LOL. My partner has his masters in architecture and while working in commercial firms he was designing bathrooms. He now works in residential because that's where his passion is and it's much more rewarding.

[@David66Peterson]

This is so good !

[@jarobbins3]

Awesome video Chris, I'm about to launch my website solution business and the content you put out just pumps me up even more if that's possible. Keep it man, I love your stuff!!!

[@thefutur]

James Robbins let me know how your business goes. Glad I can provide some motivation for you.

[@josephgermani]

Just subscribed to your KZbin channel! Finally a mentor that I can relate to! :D

[@thefutur]

yes! Thanks Joseph.

[@vivaanhector8597]

InstaBlaster.

[@jaimejimenez2886]

If you want to hear his take on cold calls/emails here you go 24:31. I spent 3 hours yesterday making cold calls and I had to leave my information with the person I was talking to because the owner wasn't there. I'm not sure yet how effective this is going to be, but after listening to Chris, I realized that it might be a smarter strategy to reach out to people I know who own or have somebody close to them who runs a business. As I'm typing this, I'm tempted to slap myself because of how much a better strategy it seems haha. To quote what Chris said, "We would rather hire a friend to do a worse job, then a stranger that would do a better job, just because we know that person and like to help people out." I SWEAR I JUST GREW A THIRD EYE IN THE MIDDLE OF MY FOREHEAD. WOAH! Always grateful for the information. Once I start getting clients, I'm sending you that 10% Chris! I really don't have that many connections on linkedin that are creative professionals, so if you want to connect add me on there! Running a creative business is so much easier when you're connected with other creative professionals. www.linkedin.com/in/jaime-jimenez-705288183/

[@chrischristopher7102]

Damn. Chris is really awesome when it comes to the business side of a graphic design career

[@thefutur]

Thanks Chris.

[@skycreeper55]

This comment and reply made my day 😁

[@madness5693]

Love it