🏠What Sellers Don't Understand About Staging + 3 Most Important Staging Tips

As Realtors, sellers ask us this frequently: Is staging actually important?? YES, yes, yes it is! But not for the reason you may think...we'll share the most misunderstood aspect of staging and how it can help you earn up to 10% more when you sell your home!
**Please Note: I am a licensed Realtor in Minnesota & Wisconsin with Berkshire Hathaway Homeservices North Properties. This video is not intended to solicit anyone who is currently working with a real estate professional. This video represents our experience, but may not apply to all homes or locations, please check with a real estate professional who is familiar with your specific market before implementing.**
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[@TheMinimalMom]

Thank you for watching!!

[@carolefreeman2544]

I worked in a retail store that carried furnishing, pillows and other home decor including dishes. Nothing was more annoying, then selling lots of items to a home designer/stager, knowing full well that it was all going to be returned “USED.” Please don’t do this, it is not fun for the retail workers, the cashiers not to mention, the floor staff who have to return these items to the floor insuring they are clean, repackaged in a sellable manner and then to find space for the returned items. As we sell items in the store, the holes created by product that has been sold, must be filled with new stock. If products are returned, the floor staff must find new homes for theses items. It is a lot of unnecessary work for the retail staff. Please hire a professional stager, who has a warehouse of household items for staging homes.

[@janetpeterson6187]

Nice, but intentionally buying linens then returning them seems shady to me.

[@nicknika490]

Buy stuff and return it, not cool at all.

[@seeyalater3147]

I decluttered ruthlessly, depersonalized and cleaned properly...and “staged” to the best of my ability..I put myself in the buyers shoes...our house sold in 5 days!!! Multiple offers...we had back to back showings for the weekend and got to cancel them, because the house sold before the weekend!!!!🎉 I used bedding and towels I already owned in light colors or white..no dark colors..our agent said we made it so easy for him.😁 We don’t have pets, but I would suggest remove all traces of pets In the house...including odors.

[@liap1293]

We moved 50-75% of our stuff into storage prior to putting our house up for sale. Our house looked so beautiful we decided not to sell it after all! That's how we found out what we can live without & don't want or need any more. Now we have a lot of stuff in storage to go through & get rid of. We're accidental minialists.

[@lindasevers5109]

I agree with all of this except returning staging items to the store. That is not an ethical practice, in my opinion. I've paid a professional stager twice and she spent two full days staging plus half a day unstaging. It helped both of our homes sell fairly quickly in difficult markets. Prices and availability of stagers varies widely. Make multiple calls and see who you can afford and who makes you happy to work with. Talent really helps sell your house!

[@knmplans]

Yeah, I'm agreeing with the others. I love your videos and I've subscribed. But buying, USING, then returning things is wrong. And yes, if you're using it for staging, and "returning it in the same condition", yes it's still being used. Plus, it's not in the same condition. If the items appeal many people may come in and touch them, sit on them, or otherwise handle them. Buying a returned comforter or pillow it's a big deal to me if ONE person tried it and didn't love it. But it's not cool if half the town felt it up then it was returned and I bought it.

[@sandybrown1033]

My house was staged and I hired professional cleaners, sold in 2 days, $10 K over asking. I had to buy new curtains, mine were too short, new pillows and bedding. I also filled holes and painted, my choice. My garage was full of packed boxes, but the inside of the house looked great. Freshly cut grass and new mulch, too. It was worth it!

[@emmerz1119]

I would also add "Clean your house"!! Like a REALLY GOOD deep clean. It seems like common sense, but I can't tell you how many houses we went into that were so gross :-(

[@sableann4255]

Remember, SMELLS! from Pets, smokers, general living....Air the house out, launder linens, drapes, rugs, etc....Smells turn a buyer off.

[@vickieg8791]

I moved after 45 yrs and had a LOT of stuff. My attitude was I didn't want to do ANY prep to sell but came around when the realtor offered a staging adviser. Everything I owned was moved except what we kept for staging, which was minimal. Several doors were changed, new carpet upstairs, painted the bath & most all of the window trim. She even suggested removing all the curtains so I did and had a service power wash the outside & clean all the windows. It still didn't sell "fast" but I'm sure I did better than if I had gone with "as is"!

[@JennyT101]

My husband and I were house shopping this year, and the biggest shock to me was that some people didn't clean up at all! These people were not hoarders, but they had very dirty houses, and I was simply baffled that they would try to sell it like that.

[@rosalieduffy1188]

Getting items out and into temporary storage is key. When buyers open cupboards and closets you want them to feel spacious so only a few things in there. I removed upholstered chairs from the TV room. Take out hutches, bookcases, etc. You're going to be moving them anyway. When we sold our house a realtor for the buyer asked "Where is the family living while they're selling?" :)

[@azhotmom]

I feel like a decluttered house isn't just easier to "see yourself" in, but there is another aspect that nobody is talking about. A clean, calm home tells something about the sellers and what kind of intentional care they probably put into their home when they lived there. Which is why a dirty cluttered house sends buyers "running the other way" as some of the above comments mentioned.

[@Martin944turbo]

More tips: make sure that the baseboards are surgically cleaned/scrubbed! Paint a nice white if needed along with door frames. Update door handles if they are older styles and replace the handles on the kitchen cabinets as well to a modern set. Use chalk paint on the kitchen cabinets if you want to update the color. Ensure that all electrical outlets are the same colour with no cracks and properly do the caulking in the kitchen and bathrooms. These are very simple things that anyone can do with little to no experience and by watching KZbin videos.

[@poolfield2]

I staged my Mother in laws house, it was a real Granny house. We spent £2000 to update it, I did a lot of emulsion painting and we even replaced the very dated carpet with neutral ones. Some people told me we were going way over the top but it sold quickly and for more than other houses in the road so it was all worth it!

[@juanitaturner7019]

I’ve done my own staging. I decided on a theme for my aunts condo near the water. Went to second hand stores and purchased everything I felt I needed to make it inviting. Sold her condo after the open house. Then I did the staging for our house. Used inflatable mattress for the beds and reused the items from my aunts condo. Staged both places for less than $200.00. House also sold after open house. Anyone can stage their own place. Also do curb appeal because that is the first thing buyers see before entering the home.

[@daisybuchanan5378]

We did the same with our home ten years ago, and had a beautiful yard and curb appeal. We staged our screened in porch with a wine fridge full of fancy beer, the tv on baseball, and an empty garage with fresh paint, and a beautiful (painted with special enamel floor paint ) garage floor. We also had a videographer and photographer for the virtual tour online. After two days and a bidding war, we sold for 15,000 over asking. The buyers were thousands of miles away.

[@gracesuarez3154]

Best explanation of why staging works. Our home didn't sell until it was staged and I didn't understand why until now. Thank you.