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Samsung entrusted Mosaicoon that signed the video teasing strategy for the launch of the new GalaxyS7, engaging two exceptional protagonists: the Sampdoria football team and “virtual reality”.
Mosaicoon supported Samsung in the teasing step creating a storytelling strategy for the creation, production and distribution online process.
The entire activity has been created in three steps that followed the launch of the product through three videos: #TheNextGalaxy Formazione 3-6-0, #TheNextGalaxy e la nuova frontiera del calcio: quella virtuale di #GearVR, Ultimi preparativi per #TheNextGalaxy.
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