Rolex Is Taking Advantage of You.

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Theo and Harris

Theo and Harris

Жыл бұрын

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Rolex just launched their own CPO service after what seems like AGES! So what are their plans? How does it change the grey market? Does it matter at all? Do you think all the KZbinrs are going to talk about this until it dies? Or is there just the beginning of the content wave?!
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Пікірлер: 218
@azdbuk
@azdbuk Жыл бұрын
"My Dad is the most ghetto guy in the world, we had the maids over this week....." 🤔
@insightbasedcoaching
@insightbasedcoaching Жыл бұрын
Yes, noticed that as well. ...He put two Rolex in the same sock to hind them from the maids. YIKES!
@russellrandolph3705
@russellrandolph3705 Жыл бұрын
😂
@remmymartinnn7092
@remmymartinnn7092 17 күн бұрын
You act as if people don’t leave the ghetto and become wealthy/successful.
@jrock5830
@jrock5830 Жыл бұрын
No they are not taking advantage of me… opening up with the gold rolexes and the maid story… so relatable.
@steverobertson6393
@steverobertson6393 Жыл бұрын
Good point, friend. Christian is a narcissist joke and fools bought sludge overpriced pieces from this goof. I just come for the latent and repressed . . . uh, "flamboyancy"
@youeverseethesehandsfly5334
@youeverseethesehandsfly5334 Жыл бұрын
If his dad will throw 2 rolex watches in a sock, his grandfather is the one who worked for a living.
@chalmers_duvet
@chalmers_duvet Жыл бұрын
2-yr warranty logic goes like this I think: New watches come with a 5 year warranty, CPO has to come with less warranty to differentiate the product, so 2 years seems right. 5-2=3 which is how old the watch has to be in order to be eligible for CPO. You can't take a watch with 4 years left on the warranty and call it preowned and reduce the warranty to 2 years.
@golfinguru11
@golfinguru11 Жыл бұрын
never mind its 5 this makes sense
@BWen3
@BWen3 Жыл бұрын
Not so subtle maid flex in the intro. 😂
@AcmeRocket
@AcmeRocket Жыл бұрын
Consistently dewschy
@dooks85
@dooks85 Жыл бұрын
The pricing on CPO is a fucking joke. I don't think this will have any impact on the grey market.
@BabyJesus66
@BabyJesus66 Жыл бұрын
They'll probably raise their prices to match cpo
@davec4224
@davec4224 Жыл бұрын
It is not complicated …. It will work like a car dealership… they usually pay less than the private sell. Convenience also plays. You will get more like low blue book for common watches and high blue book for a more desirable watches. Of course you are going to be able to choose between new and same older model.
@MattyVice
@MattyVice Жыл бұрын
That beginning story actually made me realize how wealthy Christians family is lol (Did not expect this to cause an uproar)
@chadbailey7038
@chadbailey7038 Жыл бұрын
💯 %! “My dad is the most ghetto guy ever… before the MAIDS came over he stuffed both our ROLEXs into a sock 🧦 “ 🫠
@ianmedium
@ianmedium Жыл бұрын
Pity the maids if his father has such a low level of trust with them, perhaps he should clean his own house if he is that worried, but I guess that is far below his middle class aspirations! Just goes to show, some people think class is money rather than manners and decency!
@Makaveli2000
@Makaveli2000 Жыл бұрын
@@ianmedium You are delusional, people steal when given the opportunity.
@MattyVice
@MattyVice Жыл бұрын
@@ianmedium honestly yeah, i found the opener a little gross but couldn’t articulate the way you did, but thanks. If you have maids, rolexes, etc; you should have a safe to put them in when the maids come
@BWen3
@BWen3 Жыл бұрын
@@MattyVice it was a very tacky attempt at a subtle flex. Lol
@Watch4Me
@Watch4Me Жыл бұрын
Solid point about CPO terms. They could change those on the fly.
@WestCoastAce27
@WestCoastAce27 Жыл бұрын
Christian, I think you’re going to be proven VERY wrong; CPO is just a niche program; just because R has tons of money doesn’t mean they’re going to buy up a huge amt of watches. I said that Day 1: R will use the trade in to prioritize their ‘loyal customers’. The $20-25B grey market estimate is a joke; they just took listings data, not sales. Watches sit on Chrono for months and months and never sell.
@poppygin4807
@poppygin4807 Жыл бұрын
If they try to undercut the market, what is stopping me from buying the undercut price and sell it back on gray market for profit? Unless CPO has a waiting list too.
@watchpuppy1236
@watchpuppy1236 Жыл бұрын
Most intelligent business take on the situation yet! Finally, an educated opinion-thank you gents!
@tfresh99
@tfresh99 Жыл бұрын
Perhaps Rolex will have some type of incentive for qualified trade-ins on new pieces to encourage sales from existing and then get new clientele for the certified used. Pushing out the grey and second hand and making them the most attractive deal
@frontstreetny
@frontstreetny Жыл бұрын
The CPO pricing will always be higher than current grey market pricing because of the peace of mind, guarantee, warranty, etc. just like in the auto industry. ADs won’t have to hide anything since 95% of pieces will continue to be sold before they hit the display case. But for argument’s sake, in the event a model IS sitting on shelves and was also available new, the customer would have the option of saving a few bucks for some scratches or buying new just like cars. This will not affect the grey market.
@alangavin254WestportTriathlon.
@alangavin254WestportTriathlon. Жыл бұрын
I think I saw Oisin o Malley saying he’d seen a pre certified Daytona priced at €62000 from Rolex in Venice.
@Meowhsss
@Meowhsss Жыл бұрын
You can just buy a used Rolex and have it serviced by Rolex, then it’s basically the same thing without the mark-up because any watch that is allowed to be serviced by Rolex must be original.
@syncswim
@syncswim Жыл бұрын
Like everything else in Rolex's brand marketing strategy it's all in the service of building exclusivity. They are not going to be trawling for consignments or doing vast buyback campaigns from gray market dealers. The inventory is mostly going to be refurbished display models from ADs, a clean, consistent source of "new" stock. But the whole point is to reemphasize the implication that buying from a gray market dealer or another individual - any source Rolex doesn't have its name on - is un-classy and dubious. They also know Rolex thefts are spiking and in a way are using that "do you REALLY know where your watch is from?" implication to, again, build exclusivity
@randolphhaddock4635
@randolphhaddock4635 Жыл бұрын
Will I be able to use my rolex rewards points at TGI Fridays?
@andreiagafitei
@andreiagafitei Жыл бұрын
So what should I do, still wait for a price dip on the no date sub? I'm still looking for a 124060 or 114060, and in Europe the prices are ridiculous
@thorodinson376
@thorodinson376 Жыл бұрын
Buy a better brand that wants your business. Thats what you should do.
@WestCoastAce27
@WestCoastAce27 Жыл бұрын
The worldwide recession of 2023 should keep bringing prices down. But agree with the other poster / buy a Tudor Pelagos new and save a ton.
@mrkiky
@mrkiky Жыл бұрын
Sounds horrible tbh. I can't believe people in the ghetto have to hide their Rolex from their maids. In the Hamptons we have no such worries.
@maxine2798
@maxine2798 Жыл бұрын
Here in the UK, this is what car dealers have done for years (have always done?). Main manufacturer dealers. It’s the price of not buying a lemon. A bad used watch is less likely to kill you! One that’s been kept in the enthusiast market is one thing, one that’s been brought because it’s a flash watch is another. That being said, I have been buying at specialist auctions recently and now have a couple of vintage (1950s) JLC
@simondaughtry4619
@simondaughtry4619 Жыл бұрын
"No calls"....I lost it on the floor laughing.....17:18
@philo2197
@philo2197 Жыл бұрын
Doesn’t Bucherer in the UK already have their Rolex Pre-owned section rolled out?
@BabyJesus66
@BabyJesus66 Жыл бұрын
Yes. And it's priced higher than grey market. They didn't research this video or it's out dated
@brownmcpherson5724
@brownmcpherson5724 Жыл бұрын
No research
@dcinlv3420
@dcinlv3420 Жыл бұрын
Piece of mind always comes with a cost. Most people would be fine if that’s where it ended. The lure of a piece at retail is the real and ugly hook. To be fair, most people want top dollar and the grey folks are better sales people then the AD’s. Especially if there is such a delta in what both parties are offering. The effect on grey will be small.
@jameswood1935
@jameswood1935 Жыл бұрын
i think they can go hard on trade-in business, and a lot of those watches will be safe queens in great condition... this could lead to much more offerings to past customers to get the trade in... the plebs might have less access to brand new
@lukas605
@lukas605 Жыл бұрын
You are the wolf of the watch business. In the best of ways!
@drkesrf
@drkesrf 5 ай бұрын
My local bucherer has a separate store for new rolex and CPO. So the argument about stock comparisons is moot for my location.
@Rythsi300
@Rythsi300 Жыл бұрын
It will be very simple. You can have this CPO watch now for a premium over new pricing or we can put you on our imaginary list for a new one and let’s see how that works out. Of course if you buy enough from our CPO choices that might help you get a new one sooner in the future.
@anteriokittrell5441
@anteriokittrell5441 Жыл бұрын
“Had the maids over but didn’t trust them in my home so we hid two Rolexes in a sock and it was no big deal to my dad.” What in the privilege fk kind of opening is that? Was new to you guys, now my time as a viewer has expired.
@danielcuevas5899
@danielcuevas5899 Жыл бұрын
My father had once forgotten his wallet at his work. When he got it back he noticed his debit card was missing. Sure enough it turned out that two of the cleaning ladies took the card out and had bought two tickets to Colombia with it. Consequently father always checks for his wallet in his pocket, and his work no longer contracts out cleaning to an outside company ( they just hire there own employees to do that for them).
@danielcuevas5899
@danielcuevas5899 Жыл бұрын
Also what you thinking calling Christian privilege? The entire hobby of watch collecting is pure privilege, this is a post quartz crises world, nobody buys mechanical out of necessity anymore. So I advise you to get off that high horse of yours sir.
@anteriokittrell5441
@anteriokittrell5441 Жыл бұрын
@@danielcuevas5899 lmfao.
@ahmedsaeed3992
@ahmedsaeed3992 Жыл бұрын
Hi, any one know what the song is called at the start of the video.
@audemarspiguet4237
@audemarspiguet4237 Жыл бұрын
This was a so much better episode. Good job on keeping promotional content duration in check
@TheoandHarris
@TheoandHarris Жыл бұрын
thank you bud
@rickjason215
@rickjason215 Жыл бұрын
My AD never has a popular Tudor, never mind a Rolex. He took a deposit from me for a Rolex for my wife. Promised to have it in 6 weeks. After 6 months I walked in and told him to give me my money back.
@friedpork_owl
@friedpork_owl Жыл бұрын
Didn’t this happen with diamonds a few decades ago? Did Rolex become DeBeers?! I can’t wait to see how this plays out.
@osochara
@osochara Жыл бұрын
The thing about Rolex going into the grey market is that the best rule is “buy the seller, not the watch”… and I’m just not buying Rolex. CPO or retail. Full stop.
@canadianwatchmonkey3992
@canadianwatchmonkey3992 Жыл бұрын
Its like CPO cars, it is all about perception. You are made to believe that you are getting something superior, maybe you are maybe you’re not ???? But you do get warranty and guarantee of authenticity
@bpatrickstewart
@bpatrickstewart Жыл бұрын
I believe the setup will be more like a car dealership that carries new and pre owned vehicles. AD will call recent buyers after maybe a year to offer them a new watch in exchange for their used pre-owned piece. The pre owned piece will be sold at market, which will still be above retail and the new piece will go to the buyer. This will incentives ppl to give back watches to Rolex once done. And Rolex will make more profit on the used pieces.
@Meowhsss
@Meowhsss Жыл бұрын
Um ya think, duh 🙄Rolex and other brands charge $10,000+ for a steel watch and $40,000+ for precious metal watches. And I own 2 Rolexes, you don’t think we know this???🤣🤣🤣
@alexlilano1931
@alexlilano1931 Жыл бұрын
I get my watches under grey market at the AD. People dont know how to haggle.
@ttaylans
@ttaylans Жыл бұрын
You will need to buy several CPO before an AD even considers you for a brand new one. The video must be recorded earlier as it is now clear that they have the new models on sale as well. So, years waitlist or never for the new ones but you can have a CPO for double the price today, very unfair indeed and legitimizing the flipping although “3” years wait.
@WestCoastAce27
@WestCoastAce27 Жыл бұрын
If this plays out it will be a failure. HNWIs are going to accept being treated like that. They’ll go to other brands.
@richpaul6806
@richpaul6806 Жыл бұрын
So rolex tells me I can't buy a new sub but I can buy a used one from 3 years ago and pay them $5k for that option. I don't really like the optics of it. I mean I get if a brand like omega did the same thing where used is actually cheaper. The other option isfor rolex to sell them direct to gray market dealers which is bad as well.
@akinigiri
@akinigiri Жыл бұрын
Don't know what it is, but Michael seems perpetually drunk, even if I know he doesn't drink
@JackG7786
@JackG7786 Жыл бұрын
I look at this like I would cars. I can get more money selling the car privately, but I’m realistically gonna take the car to the dealership and trade it in because it’s faster and easier. Remember when you could buy a used car for more than the brand new one right next to it just a few months back? It’s not a 1:1, but I think it’s close enough
@JackG7786
@JackG7786 Жыл бұрын
@OfficialTheoAndHarris what a scam 😂 y’all are some real lowlifes
@mrgee007
@mrgee007 Жыл бұрын
If they have soo much money, then why get into the 2nd hand market, to make a few pounds? Where are all the watches coming from?Where do all the Rolex's go that were bought into AD's for service, then flagged up that they are stolen, but never end up back with the original owner. Why are Burcherer not showing the year of the CPO watches they are selling?
@AlexanderNiazi
@AlexanderNiazi Жыл бұрын
One day that little scratch will have a larger meaning.
@theshadowman1398
@theshadowman1398 Жыл бұрын
As long as any other premium watch brand offers the possibility of just walking in their boutique or their reseller and just buy the model you want Rolex will mean nothing to me.
@prstito
@prstito Жыл бұрын
That thumbnail is the only Rolex I want 😮‍💨
@markedfortime
@markedfortime Жыл бұрын
If I can avoid the AD'S insisting on a "relationship", I will..forever. Exxon pissed me off during an inspection 40 years ago and I still haven't been back.
@danielmiller9012
@danielmiller9012 Жыл бұрын
It's funny cuz the only AD I have a relationship with is the one who didn't insist on it.. he was just a genuine watch lover who enjoyed his job!
@PanditaP
@PanditaP Жыл бұрын
My question is; are the used pieces going to be more expensive than new ones? Haha.
@BabyJesus66
@BabyJesus66 Жыл бұрын
Yes
@PanditaP
@PanditaP Жыл бұрын
@@BabyJesus66 That's wild
@SGGJMDSC
@SGGJMDSC Жыл бұрын
Every scratch has a story. Great cold open! 😂 Rollie is just whimsical
@zz-.-
@zz-.- Жыл бұрын
Yep. Buy it to wear it not to worship it.
@jameswood1935
@jameswood1935 Жыл бұрын
"my dad is so ghetto"..."so yeh our Rolexes and maid...."
@jonidreas
@jonidreas Жыл бұрын
' what's with this old wine...' 😄
@briefhumanhistory
@briefhumanhistory Жыл бұрын
*edit* “ They’re not just watches; they’re heirlooms.“ (needs a semi-colon or colon because the sentence is two independent clauses) hope this helps / love all the videos!
@9to5high
@9to5high Жыл бұрын
Y know what’s funny, your dad did that but not that scuff is gonna remind you every time if that one time your dad thought it was a good idea to put both watches without protection in a sock lol. So to me I think now that scuff has a meaning. :)
@talljohn5350
@talljohn5350 Жыл бұрын
You guys are from Staten Island?
@mycasioforyoursub1036
@mycasioforyoursub1036 Жыл бұрын
Bucherer in London have the CPO already for a couple of weeks was told first place anywhere and the prices were significantly above the trading price. Hulk for £23,500 rose gold Daytona almost £60,000. Said they didn’t know the exact year of anything. Didn’t see anything that has a current reference from memory but everything was fairly modern
@grandfrere5649
@grandfrere5649 Жыл бұрын
Cold open with the "maids" humblebrag from Christian (followed shortly by the "I knew two weeks in advance" line). Poor little insecure dude. Michael needs his own channel, because he's SUCH a likeable guy. Don't get me wrong - these videos are sometimes pretty funny. But you can often see Michael serving as the "Greek chorus", as he casts his eyes downward, when Christian's tiresome act makes us squirm uncomfortably at home.
@eshahn4415
@eshahn4415 Жыл бұрын
He comes off as a privileged douche at times who is living off of dad’s money.
@larsveldman2374
@larsveldman2374 Жыл бұрын
Why are you so butthurt
@jaredmackley5200
@jaredmackley5200 Жыл бұрын
Completely agree
@ViolinistWilliam
@ViolinistWilliam Жыл бұрын
They will price aggressively. No incentive at all for them to undercut the pre owned market.
@Adskie
@Adskie Жыл бұрын
There is the perceived value of their product I guess? When you get a Rolex at retail it almost is like you got a deal on it 😂
@syncswim
@syncswim Жыл бұрын
Exactly 0% chance of an undercut. In fact they will charge higher, which people will attribute to superior servicing & QC etc. They will pressure the gray market by using CPO as a brand marketing implication that buying from the gray market is buying from a burglary fence.
@ViolinistWilliam
@ViolinistWilliam Жыл бұрын
@@syncswim totally agree. Although I do think the CPO will uphold and over time, bolster the gray market because the CPO’s prices will be so high. The higher the ceiling, the higher the floor.
@rogerchandler9737
@rogerchandler9737 Жыл бұрын
Social points + Veblen buying..........holy crap......nice!
@m.e.p.r
@m.e.p.r Жыл бұрын
Rolex as a brand, utterly unlikable. They don't give a fuck though
@bbrebozo6417
@bbrebozo6417 Жыл бұрын
You’re confusing Rolex SA and the authorized dealers. The authorized dealers participating in the CPO will buy used watches at the lowest price possible, service only if needed, get a beige hang tag, call it a CPO (put a beige hang tag from Rolex SA), and sell it to the customers that go to the AD on a weekly or daily basis at a premium to the grey market price. The less honest dealers will hint that the customer is “building a relationship” by paying a fortune for the beige hag tag. This relationship won’t get that consumer a shot at a new Rolex (because those are used for bundled product sales). When the Rolex wearing consumer wears the watch it won’t matter (unless people start wearing the hang tag to admit they overpaid).
@swampThaang
@swampThaang Жыл бұрын
They should have an upgrade program… seems to get around flipping
@GaryToftheNorth
@GaryToftheNorth Жыл бұрын
La dee da Mr. Fancy pants with his maids 😆
@oneal14attnet
@oneal14attnet Жыл бұрын
Theory: Hans Wildorf created Tudor as a preemptive strike against lower market watches eroding Rolex’s market share, (and of course to use excess Rolex parts inventory), today Rolex is using the CPO program as another preemptive strike to further secure Rolex’s values. Fast forward as Rolex increases production once they build another plant, the number of pre-owned Rolexes will increase in the wild. Now new Rolexes will be competing against itself (used vs new) in the market place. What better way to control that preowned market than to create a product the is placed just above the average grey market Rolex product. Tudor is exceptional value in their price point category (everyone can agree). CPO backed by Rolex will be considered “better value” in the marketplace also. If you keep the used values high (which greedy ADs will do), it will bump the CPO to a new level above the Grey market and thus preserve the value of the new stock (with incremental price increases). Hierarchy: Rolex => competes against Retail Market high end watches CPO => competes against Grey Market Tudor => competes against lower end watches Brilliant!!
@jeppep95
@jeppep95 Жыл бұрын
How does your relation to the watch industry impact your willingness to speak in an uncensored way about them?
@zz-.-
@zz-.- Жыл бұрын
13:40 - he’s talking to you, TPG Anthony “ill buy it back for twice the price….nevermind no one believes that and neither do I” 🤡
@allanreardon
@allanreardon Жыл бұрын
Your theory on Rolex making watches and holding for three years could already be in play. Maybe they have already made a bunch of watches for that exact purpose 🤔
@theonewson1987
@theonewson1987 Жыл бұрын
Great vid
@videogamesare1
@videogamesare1 Жыл бұрын
Zenith looking nice
@Smarv11
@Smarv11 Жыл бұрын
This sales model is nothing new. Rolex is simply using the strategy luxury car makers started. For example, you can't buy a GT3 Porsche, you must trade in another in-demand model first. Ferrari does something similar where you can't buy their most exclusive car without having bought an entry-level model first.
@zorannakevski3244
@zorannakevski3244 Жыл бұрын
Not comet!
@Kalmar917
@Kalmar917 Жыл бұрын
This will sustain the grey market. If anything it will eventually raise prices on watches at retail. Grey market will be more competitive on the secondary market. One can simply buy the watch and send it to get serviced to get that service card which would be cheaper than buying pre-owned at a Rolex dealer. The white tag isn’t worth the price so long you buy from a reputable seller. Lastly, this has been a long time coming and got me thinking about how they will scale. From what I have read and heard they will be seeking those display pieces with the locked movement and other pre-owned. Part of me thinks that they did phase one years ago by getting rid of the serial numbers to random numbers. Not just because some were copied but they were getting watches to service that were stolen never giving them back to the original owner or the person that was swindled. It hasn’t happened to me but I know one person this happened to and it just makes me think a bit of the timing. Anyway conspiracy theories and all it makes sense to me this is how they will scale. I don’t think they will have enough stock to hurt grey market. There are so many watches already out there in the wild.
@truxton1000
@truxton1000 Жыл бұрын
Rolex is taking advantage?? I watched the video and still don't understand how Rolex is taking advantage of me. Listen, if prices on new or nearly new Rolex is so high; Don't buy them! I have MANY Rolex and the newest is over 10 years old, you don't have to buy new, a Rolex last probably for hundreds of years. Buy vintage, better prices that don't fluctuate like a jojo, more interesting too.
@jonathansmith283
@jonathansmith283 Жыл бұрын
( 8 08 -- ). tell them to put a cork in it ! go to the Theo & Harris shop Chris to get a watch roll , your house cleaners , btw, are honest hard working people . ~ JDS/CT be safe.
@TheoandHarris
@TheoandHarris Жыл бұрын
yes they are! They're very nice people. We trust them in our homes (mine and my parents). But generally speaking, leaving gold Rolexes out is just bad form hahahah
@jonathansmith283
@jonathansmith283 Жыл бұрын
@@TheoandHarris I agree . I installed a gun safe , bolted-in , last year. it is piece of mind for me . happy holidays - JDS/CT
@mohammedhasan5963
@mohammedhasan5963 Жыл бұрын
Well if you are ever in London come to Canary Wharf I’ll happily sell you a speedmaster
@vonyp6018
@vonyp6018 Жыл бұрын
It's getting ridiculous. A watch is a watch is a watch...
@timsmith645
@timsmith645 Жыл бұрын
for sure, first wave will be Exhibition pieces that are 'technically' pre owned.....Rolex has been planning this for minimum 3 yrs and 'pumped out' tens of thousands of exhibition pieces around the world to their AD';s, that will 'magically' become available at retail ++(look at initial Bucherer prices for CPO......top end of pre-owned!!) Then Rolex rrsp's will 'mysteriously be able to rise' to fill the space. This is ALL about Rolex being pissed off that their avg retail prices for a watch is massively below PP/AP/VC...... it's an ego trip guys!!!!!
@Peter-tc3ep
@Peter-tc3ep Жыл бұрын
I think the whole point from Rolex is to make Rolex accessible again. Rolex is smart they want to take back over their market. I think Rolex will set prices at retail again and not allow current models watches to sell for over retail. Rolex will probably gain used watches from trade in and may already have plenty of old stock. Rolex also promises to produce more watches once their new factory is opened. Collectible out of production watches are one thing but new current models should come from ADs and not resellers for over retail is what Rolex keeps saying, hopefully they accomplish this.
@bmcclarin87
@bmcclarin87 Жыл бұрын
Bucherer already started the CPO program and are charging over grey…white ceramic Daytona listed for $60+
@Akj6zmdteuxze
@Akj6zmdteuxze Жыл бұрын
Bro . U on drug ? Hahahahahahaha . Ur analysis is as wrong as one could get haha
@Peter-tc3ep
@Peter-tc3ep Жыл бұрын
@@bmcclarin87 Rolex already stated they will be producing more new watches to better keep up with demand. Rolex repeatedly stated they are looking to make Rolex more accessible not less accessible for general production watches not special editions or limited editions.
@gagz117
@gagz117 Жыл бұрын
The new factory is at the least 5 years away from being operational
@rockysahota1
@rockysahota1 Жыл бұрын
@@gagz117 the new factory will be used primarily to to service the used watches. As they will now need to service each watch that comes in with a full cpo warranty which will need to be a full service. Rolex wouldn’t be able to do this without the new factory
@rickythomson808
@rickythomson808 Жыл бұрын
The cartel AkA Rolex want a slice of the grey market.Their prices for pre owned are just insane😂.
@Mark-el8sb
@Mark-el8sb Жыл бұрын
Actually it sounds like Rolex is taking advantage of you😅
@imlost19
@imlost19 Жыл бұрын
gonna be funny when rolex sells a used submariner for more than a new one
@paul_howey
@paul_howey Жыл бұрын
Prediction: The only watches that can be traded into an AD are pieces that the AD has originally sold. I personally believe the first wave of CPO watches will be exhibition pieces that have had the movements unlocked/replaced. In order for Rolex AD's to accept watches they are not directly familiar with would open the AD's up to fraud. I highly doubt these AD's are going to become authentication experts overnight.
@HD-Tech
@HD-Tech Жыл бұрын
Correct. Must be bought new from AD to qualify. No grey market watches. Straight from my AD 's watch maker
@treykasia127
@treykasia127 Жыл бұрын
"I don't buy hyped pieces"... says the guy wearing a Pepsi. I'm a great fan of your casts. And... I disagree. Rolex holds the ultimate responsibility. It's a Rolex product, not an influencer / investor product. And you missed discussing Rolex underwriting grey market dealers utilizing cut-out firms. And your discussion assumes that used prices will revert back to less-than New retail prices. I'm not convinced of that. Finally, your "social credit score" speculation is a very real (& scary) prospect. Rolex has proven to be at the tip of the spear regarding economic research (and even manipulation)... up next... social ...
@MILKWynn
@MILKWynn Жыл бұрын
Your dad needs a new hiding spot now
@tonyrome655
@tonyrome655 Жыл бұрын
He can just put them in the other sock. 🤣
@bongkem2723
@bongkem2723 Жыл бұрын
Rolex controlled the stock for years so they got a gazillion watches in stock for sure, now they have to sell them out, the price will go back to msrp very very soon, the hype cycle has to end before a new wave comes.
@Milofchg
@Milofchg Жыл бұрын
One thing that Archieluxury mentioned and it holds true. How will customers view AD’s that sell slightly new used Rolex watches at inflated prices when the same customers know new watches cost less. In a way those AD’s will look desperate for sales and can cheapen their store. Remember luxury is an image, and anything used is not as luxurious. Most people with money, that can afford to pay grey market prices won’t hurt their pocketbooks. But any wealthy person rather pay retail. Only a fool would pay double or triple retail when they can wait in line to buy at original MSRP. Wealthy people are cheap and they will not give money away for used products unless it’s new or rare. The same clients might see these AD’s as rip offs even though many might not buy these used Rolex watches. Some high end snobby clients might see an AD that sells used products as 2nd tier stores. It might make clients see those stores as beneath them. Honestly this program might not work out if they price these watches at the highest listing. It will make clients stick with grey market dealers for less money. Many reputable grey market dealers already send their Rolex inventory to RSC. Once again Rolex is late to the game…. Rolex technology is behind other brands, other brands did it first. They failed to go to space. They failed to break land speed records. The Explorer didn’t go to Mount Everest. The deepest a watch can go in the ocean is not a Rolex.
@stevegarthwaite9429
@stevegarthwaite9429 Жыл бұрын
If you’ve ever gone to a Porsche or Ferrari dealership, it’s completely to the contrary. No one without a dealership relationship can buy a brand new 911 GT3RS. They will sell you a used one though. Yes it’s over MSRP but you get to drive the car away and wait on the one you have on order. You get into a relationship, take a small loss on the used one you buy which ultimately you’ll make up when the new one comes in.
@Milofchg
@Milofchg Жыл бұрын
​@@stevegarthwaite9429 Yes sir I work near a Ferrari & Porsche dealer. These are VERY hot cars but for Ferrari you need to buy a few just to be considered for some limited rare cars. Porsche it's the same but only with their higher end models. Use prices are ridiculous even if a person can afford it. The dealers F clients on used inventory. Lucky for the higher end Ferrari & Porsche owners. These cars gain value and will become collectable in 10-20 years.
@kimchiwasabee
@kimchiwasabee Жыл бұрын
My take on this is: with crypto collapsing n in asia's 2nd biggest country a neverending l0ckd0wn n ppl desperate for food n freedom,there are millions rolos thrown on the market. They need to regulate n pretend that these things are rare.
@samuelburton5576
@samuelburton5576 Жыл бұрын
Someone sounds conceited to me. Likes to flex and then attempt to seem humble at times. Sign of some insecurity. Very smart though.
@youeverseethesehandsfly5334
@youeverseethesehandsfly5334 Жыл бұрын
Rolex makes cool watches. But they are just the watch people without personalities buy when they make some money.
@treedillinger5801
@treedillinger5801 Жыл бұрын
Worse…for who? 🤔
@98jf5
@98jf5 Жыл бұрын
Tight pants timepiece two tuggie Tony
@stevenjm12
@stevenjm12 Жыл бұрын
*for whom
@stevenjm12
@stevenjm12 Жыл бұрын
@@treedillinger5801 yes. It's the English language
@POLO8072
@POLO8072 Жыл бұрын
For honest people that save up for a Rolex because they want a good watch to accompany them through life. The only reason why Rolex has a little soul left. Now, gone.
@treedillinger5801
@treedillinger5801 Жыл бұрын
@@stevenjm12 actually you’re right, now that I took 3 seconds to think about it. So here’s your cookie: 🍪. Jokes aside, thanks for the correction- but it does nothing to change anyone’s understanding. It does, however, especially when coupled with your snarky response: “it’s the English language 🤓” reveal a lot about yourself. But when you’re right you’re right, so enjoy the cookie.
@c1pher428
@c1pher428 Жыл бұрын
I don’t buy hype pieces… you are literally wearing one 😂.
@user-wo7rn3uv4f
@user-wo7rn3uv4f 5 ай бұрын
A year ago went to a Rolex Ad to buy a SS Daytona and expected 1) them to have one in stock and 2) to pay the advertised list price. They came up with blah blah blah some of it really stupid and I left but not before telling them I'll never buy any Rolex and if I do it will be a replica! And I did buy a replica of the SS Daytona for $1,500. No one tells me it's a replica. 6 mos ago I bought my 2nd replica, a Patek complication. Same effect. Fuck the watch industry| Kiss my ass!
@throwingdartsandbreakinghearts
@throwingdartsandbreakinghearts Жыл бұрын
Rolex is just a stupid flex. I'd rather have my Omega. Tudor. And a nomos in the future. Rolex is great. Just so played out.
@leemacdonald6533
@leemacdonald6533 Жыл бұрын
Rolex 🥱
@voltairecarlos2398
@voltairecarlos2398 Ай бұрын
Rolex are not they are insulting and embarrassing you!
@geoffmaxwell1569
@geoffmaxwell1569 Жыл бұрын
Obnoxious banter with good production value and some useful information.
@throwingdartsandbreakinghearts
@throwingdartsandbreakinghearts Жыл бұрын
Not that rich. They're not live in maids. Lol
@sllc1081
@sllc1081 Жыл бұрын
The opening story is FUNNY… y’all it’s a luxury watch channel even non Rolex owners have maids… expensive house cleaners are like $100 for two hours that’s not even that bad. If you want to hear poor stories go to a timex channel
@timeisahumanconstruct9251
@timeisahumanconstruct9251 Жыл бұрын
They're not maids, they're cleaners, lol.
@TheoandHarris
@TheoandHarris Жыл бұрын
yes they're cleaning ladies I misspoke
@Bklynbound
@Bklynbound Жыл бұрын
bad opening...
@andrewrogers1838
@andrewrogers1838 Жыл бұрын
What do you mean?
@Bklynbound
@Bklynbound Жыл бұрын
@@andrewrogers1838 telling your employee about how your father doesn’t trust his employees (house cleaners) seems tacky. It was a good video as usual and I trust their brand. But im MY OPINION it was a bad opening. I can also see how people wouldn’t think much of it. ✌🏾
@Bklynbound
@Bklynbound Жыл бұрын
@@andrewrogers1838 also I actually don’t mind him calling his father ghetto. I have met plenty of people who are not poor, highly educated and from all backgrounds who deserve to be called ghetto . ✌🏾
@andrewrogers1838
@andrewrogers1838 Жыл бұрын
@@Bklynbound Mmm fair enough!
@FABM27
@FABM27 Жыл бұрын
no need to mention the story at all But quite normal to lockaway valuable items
@paulaxton72
@paulaxton72 7 күн бұрын
ROLEX IS RIPPING YOU OFF AND IS THE BIGGEST SCAM IN THE WATCH INDUSTRY.
@samuelburton5576
@samuelburton5576 Жыл бұрын
Michael I'm going to need you to put more care into your hair before recording. Use some of Christian's hair moose and gel.
@adamuddin6322
@adamuddin6322 Жыл бұрын
Most Ghetto ever!
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