WHY PERIPHERY IS THE SMARTEST BAND IN METAL

[@willmccollough5892]

One common through-line that I see with Periphery is that many of their revenue streams are built around growing the music community as a whole, not just their own brand. Their software is designed to lower barriers to entry for up-and-coming bands to record and distribute original content, and their clinics, lessons, and camps help nurture aspiring musicians to improve their skills. You've mentioned in the past that one of the problems that has been killing the rock scene has been a toxic, gate-keepy attitude, and I see Periphery's example as how to get past that and do it right. Great video!

[@ThePunkRockMBA]

Yes, that is a great point i should have emphasized more!

[@mehtabbhogal5591]

Yes Misha is genuinely passionate about that and always brings up keeping operations as lean as possible to make sure we can keep our products affordable for musicians.

[@luke_cohen1]

I will say that having Misha as the frontman of sorts does help in general because the woke crowd can't bitch about a lack of representation in the band. You may think this isn't a big deal but a lot of the snarky, big city music critics and writers do (personally, i could care less myself on this).

[@jaymzhetfield6001]

@@luke_cohen1 Does that really matter to 98% of metal fans? We're just here for the show. What music/media audience are y you referring to that wokeness would be a factor?

[@luke_cohen1]

@@jaymzhetfield6001 Mainstream Sites (ie mainstream in wider pop culture) like Pitchfork, Brooklyn Vegan, Fader, etc. The kind of sites that push more obscure bands like Meet Me @ The Altar over more popular solo artists like Huddy or Jxdn since Meet Me is an all female group in pop punk and pushing such a group is their form of forced affirmative action.

[@higler.]

They branded their music as "Djent" which was great marketing. Misha had a solid few years of quality demo's online which helped him gain a fan base and attention, then they signed a pretty damn cool record deal where they own the music and the record company leases it from them. Haven't really kept up with the band since, but all those moves were critical to their success.

[@daoyang223]

Hail Stan is a sick record. I didn't know about them until they did the Homefront ost.

[@corbinm5237]

higler I don’t think it was “branding” it djent as much as it was them creating a new subgenre. Meshuggah laid the foundation for the genre,but Periphery pushed it forward and popularized it.

[@victorgm4702]

Years before *"Metalcore/Progressive Metal"* 2005 m.kzbin.info/www/bejne/jl6oe399bNh9epI *"Swedish Death"* 2005 m.kzbin.info/www/bejne/aWrbpadnbr2XsM0 1999 *"Numetal/French Core"* m.kzbin.info/www/bejne/lZzNfqiJpcSVnqc I think kids need read more

[@kage6613]

@@corbinm5237 honestly SikTh, Car Bomb, and especially Textures are the missing link between Meshuggah 'djent" math metal and Periphery/Haunted Shores/Fellsilent/After the Burial "djentcore" metalcore. Textures had songs in 2005 that sound like 2012-era Periphery. What Periphery did was perfect the pop structuring of "djent" to create the template for the millions of "djentcore" bands that came after them.

[@higler.]

@@corbinm5237 There are quite a few examples of "Djent" before Periphery. Hell, Misha is very open about his love of SiKth. However, he used that term so often that it became synonymous with him. It definitely brought more attention/drama/hype/whatever than "Progressive Metal" would have, and got Periphery talked about often.

[@joaoldmedeiros]

TL;DR: They're the smartest because they have multiple revenue streams. It's actually *THAT* simple!

[@ThePunkRockMBA]

You literally couldn’t have watched the whole video yet lol

[@alrecks619]

you're everywhere lol

[@joaoldmedeiros]

@@ThePunkRockMBA I knew the main point was going to be that one as soon as you announced the video title on KZbin community so I didn't even have to watch the video 😉 But I did and you added great points about how their offers in any of their other ventures are both well thought and unique - or else they wouldn't be successful. Loved it Finn!

[@kambion]

@@ThePunkRockMBA That's how fucking predictable your videos have become.

[@youdoofus]

@@ThePunkRockMBA i intentionally didnt watch the entire video and didnt like nor dislike it because algorithms. I even hesitated commenting due to the same reason. Its great to see the power going into the hands of the bands, but there are many reasons that this is bad too, arrogance not being the least of which. That being said, i originally tuned in to this channel for information about music, not the dirty industry part of it. You want to make this channel about business? Thats fine, but youre going to alienate a sizable chunk of us who are here just for the music itself. I wish you well, but this is the last of your media ill check out for the foreseeable future. (edit: forgot a word somehow :/ )

[@minimartin4o]

At the end of the day, professional musicians take their bands as businesses. Periphery is just an example of that but on steroids, where the band was used almost like a start-up incubator. It was precisely because of Periphery's position in the music scene and their fanbase that all those businesses ended up being so successful (apart from Bandhappy). So as much as every band should try and diversify their income streams, it is definitely not every band that could leverage so much talent, competence, connections, business-savviness and an extensive fanbase. That being said, even if bands do 1/5th of what Periphery has done, that might be enough to keep them afloat during uncertain touring times. 10x for the video Finn, great content once again.

[@ThePunkRockMBA]

Exactly! They are the gold standard, but even executing on a fraction of what they do would be a win

[@LesageSinging]

@@ThePunkRockMBA so hard to execute any one of those things you listed as revenue streams. Its almost as though a group of people were busting their butts with trial and error for over a decade :)

[@FamousByFriday]

Yeah. This is geared towards the stellar musicians, but the drum clinics are still likely closed at this time. The camps are closed at this time. Endorsements are gonna be there for everyone. No one will want punk musicians to host a drum masters class unless they’re famous. I mean I get it... my other guitarist friend would do graphic design. I’ve done a number of side hustles. A synth player I played with did home remodels when available. You have to work all your strengths... write computer software if you can I guess. Maybe buy Boardwalk and put a hotel on it. (Actually... I do know some guys that bought a house and rented out rooms).

[@StormTroy]

I think these dudes are also just super relatable to a lot of people, which really helps to push their marketing. Spencer, Matt, Misha, Mark, Jake, and Nolly are all pretty good about coming off as just funny, genuine dorks through social media. Like any video or post they make there's loads of jokes and memes, so they just seem more "real" than a lot of musicians do. They just seem like dudes you could be friends with, and I think that really helps to encourage people to buy their products, since it distances it from the consumerism a little.

[@LesageSinging]

This. This is the kind of content every musician needs to suck up and watch at least twice a week. You spend 2 hours a day practicing? You need to spend some time on your business chops.

[@franciscodiaz3028]

Agreed! It's no longer enough to be a great band.

[@LesageSinging]

@@franciscodiaz3028 its also a way to not only avoid being taken advantage of, its a way of responsibly making decisions about your art versus your financial well being. Often times people make too hard a compromise in one direction and burn out. Music is unique in that, in many cases, its possible for it to be a life long pursuit. Theres plenty of time to learn how to have a positive and healthy relationship with both the art and the business.

[@PinataOblongata]

Not everyone worships money. There are still people who enjoy simple and intangible things who are content to create for the joy of it as long as their basic needs are met. They don't need to dominate the globe with multiple leveraged income streams like everyone here is jizzing about. No one seems to be acknowledging their value judgements here.

[@em0tionalpavu1on]

Piñata Oblongata well, yeah and then band splits up in 3 years or stays to play for 15 people in some obscure bar. Way to go

[@griffinc466]

@@PinataOblongata Well, it's really hard to get your basic needs met as a full time musician. As the video says, people who don't leverage with diverse revenue can find themselves in really tough times financially because of this. And if times get tough enough, people can wind up having to quit music. Diverse revenue is one way of making sure you'll still actually be able to continue creating the content that brings them so much joy.

[@fineivy3190]

This band broke so many rules for a "metal" band coming up. Releasing free music on Soundclick, using Midi drum kit/samples, Using virtual amps,etc. Not to mention, EVERY step of the way they were doing studio videos, lessons and tutorials to show off all the knowledge they've gathered. Best part of all they make good music lol.

[@ThePunkRockMBA]

Actually that is a really good point: they were the flagbearers for all the new studio technology that the old guard wrote off and hated on, and that earned them a lot of younger fans

[@adriansierra751]

Periphery has become my favorite band in the past year.

[@Fizzlepop72]

I just recently got into them and they are quickly becoming one of my favorites too

[@sirspookybones1118]

Got into them during lockdown #1 and I'm definitely aiming to own all their albums (I'm missing P3 and technically Clear)

[@jenniferramirez893]

Mine too

[@rhodesICT]

fuck yeah, I love seeing that people are still discovering this band. I've been a fan since Icarus Ep and love every album since. go back and check out there older stuff, it's just as good

[@nicholassimon1419]

@@rhodesICTI’m gonna check them out, have heard great things. I’m not a huge metal guy outside of random songs here and there and a few of the very big obvious bands but have been exploring a lot of stuff recently that seems like it will be interesting. Excited to hear them

[@allencarey7336]

I remember seeing Periphery back in like 2011, 2012 with Deftones, didn't know who the heck they were, now it's crazy seeing them all over the place like they are now!!

[@mrhamburgler480]

Dude same here! Saw em with Dillenger and Deftones at the Fillmore in Detroit that year. I actually had wrote em off like an idiot lol. Biggest mistake I've ever made, fersure lolol

[@Chris-zo1bi]

Allen Glidden yep, and you never know who’s going to blow up, I’ve seen multiple bands hit it out of the underground and they were ones I knew of and heard, but never saw as being THAT one

[@ethann9433]

They both were big influences on each other. They met in 2010 when Periphery 1 came out. Deftones gave them a ton of exposure to live audiences that really helped kick-start their career early on, and also Periphery (and Tosin from AAL) are the reason why Stephen Carpenter started using 8-strings and deftones went in more of a djent direction on Diamond Eyes and koi no yokan

[@speeddemonji9547]

With deftones? Lucky

[@alexalive9742]

There's one important thing to keep in mind for all of this: They can only have all these businesses, because they're absolute amazing at everything they do. They rule on their instruments, they have the sickest productions, the best gear, the best tone, even an outstanding sympathic aura amongst them. A mediocre band couldn't really transform most of that into businesses.

[@KfuknBenz]

While that may be true, a mediocre band can absolutely do some of these things which could help then immensely.

[@moderndayjames]

bands need to embrace the subscription model that youtubers, visual artists or anyone who has a patreon account has been using for years. I'd love to see livestreams of musicians working out ideas, jamming together, or anything that involves interacting with fans

[@ThePunkRockMBA]

Every band should have a patreon!

[@markjames8664]

When The Warning signed with Lava Records last year they insisted on keeping their Patreon account and revenue. Probably the most valued rewards are vlogs and Q&A sessions with the band, they talk about shows they did (when that still happened) and details of recording an album.

[@budapestreet]

Anyone else find it funny that “Periphery” is at the center of this graph? Something that means the opposite of center

[@astraldirectrix]

The irony. Periphery! Love that shit!

[@sleepsolution2976]

Amane Mizuhashi Beat me to it

[@theraggedy]

Shout out to Code Orange for not being able to premiere their new material live and uploading a concert in front of nobody. And Dropkick Murphys for live streaming a St. Patrick's Day show during these trying times

[@thewonable]

This is what everyone needs who’s trying to make it in a band. The multi-facet approach is so very essential in the modern world. What a great vid.

[@thomaskurian5366]

This reminds me of an interview I read with Arnold Schwarzenegger, where the first thing he did after he made money off of Mr Olympia was buy an apartment building. His idea was that as someone who was didn't look like a Hollywood leading man, it was going to be hard for him to break into movies, so he didn't want to take the first thing he was offered because he was desperate for money. If he had the passive income from rent, then he could wait around till the right role came around for him, which turned out to be Conan the Barbarian.

[@ThePunkRockMBA]

Oh wow! That’s super cool

[@verstamp]

The “uh umm” video is funny because Misha clearly reflected on it and did some work, and is now ultra articulate and never uses filler sounds from the clips I’ve seen.

[@ThePunkRockMBA]

That is a great point! He definitely learned from that one (which is like 8 years old, to be fair to him)

[@dustinsterling3248]

Yea their sense of humor is awesome to see, like alot of people would feel put down or embarrassed but these guys embrace it. Best example is sp0nce singing Since You've Been Gone while he was trashed lol, it's on their YT channel if you haven't seen it.

[@LordBraim]

@@ThePunkRockMBA where can i find that video? I know its from the Buttersnips lesson series but is there one that's just the "uh umm" blooper?

[@ThePunkRockMBA]

Search for “misha like um”

[@jacobmullinax9730]

Yes!! Thank you for finally covering periphery, one of my favorite bands by far and I was hoping to hear your take on their impact in the music industry. Well done finn!

[@PolarityMetal]

hell yes! These guys are my role model for every music thing I do for fun. Not only their music is amazing but their side projects as well! I really admire this guys. Great video Finn!

[@laz4erin]

I LOVE this band. Brought my faith back in music again.

[@1998Cebola]

One thing that a lot of young producers of electronic music do is that they sell sample packs of the sounds they've designed and used, which I think is very clever, as their original music also work as marketing for the samples that they then are able to sell or, even more commonly, distribute through Splice or similar services!

[@juliasienkiewicz3970]

I saw Periphery in Silver Spring this year after being a longtime fan, I was blown away by their ability to make it an incredible experience even with half their band gone (it being a "hometown" show definitely helped as they have a devoted following in the area). Their ability to put on a killer show towards the end of an already rocky tour shows a kind of professionalism a lot of people just don't have. Every band member seems to have a map of their own endeavors that looks just as sprawling as the diagram you drew. Professionalism applied to that versatility is the core of their success; it should be aspirational for every musician (it certainly is for me).

[@BurningUp99]

I was going to go to that show but I can't support them after what Holcomb did to Yvette from Covet. I hope u realize Holcomb is a huge douchebag. I really wanted to see Covet and Yvette. They pulled out because of what happened.

[@NSalonen]

Literally less than an hour ago I was wondering what Finns take on Periphery might be, and I don't know whether I should find it cool or scary that this video happened to be uploaded a couple of minutes later.

[@ThePunkRockMBA]

The chip I implanted in your brain has been reporting back at regular intervals

[@NSalonen]

@@ThePunkRockMBA Glad to see my cyberpunk lifestyle has its pros, but on the other hand all my dreams at night are loops of Raid Shadow Legends ads now.

[@billyt.7306]

@@NSalonen lmao

[@AshelinFox]

I'm happy you decided to make this video. ^_^ AND thank you for being so transparent. There are too many people out there that still aren't.

[@storminnormanak907]

I just finished my MBA this week, your channel was one of the things that pushed me to go for it. This was the first video of yours that I watched years ago. Still one of my favorites.

[@goldwincs]

I have zero knowledge of the band, but compared to the conventional ways of band in the "scene" operating, this is just way too sophisticated. Very impressive. And also, the bands seems pretty funny and don't take themselves seriously. So that's a bonus point on their image.

[@markjames8664]

That’s a part of being successful in this model - to interact with fans successfully it helps if you are not a jerk.

[@ST34ZY]

This has to be one of my favorite videos from this channel. Educational, fun, and of course metal!

[@ThePunkRockMBA]

Thank you!

[@coolbro1990]

Great video! I like the fact that you not only tell the story of the music industry but also you add your general life experiences and your views about business. All this makes your videos very interesting and enjoyable . Respect!

[@ThePunkRockMBA]

Thanks man!

[@lexsellsmerch3512]

As someone who runs the merch table for my friends band, I feel this right now. We just missed a show we’ve been anticipating for months last weekend! And this is such a crucial time for them debuting new songs as they start a new album cycle. Miss hangin out with them and just being at shows already

[@dirtyhappiness]

I worked with Matt halpern several years ago on a single. Really cool guy

[@cjthibeau4843]

Great video Finn, always love when you actually talk business and economics because you do it in such a way that actually engages me and makes me WANT to watch it all the way through. Seeing Periphery doing so much to continually support themselves is really interesting, and it makes me hopeful that all musicians of the music industry of all genres will find new ways to make money and become less reliant on live shows and even ways to make them more engaging for more money etc. Silver linings hopefully with everything going on. Hope you're being safe man, and can't wait for the next video like always. Helps me get through all this crazy stuff going on.

[@ThePunkRockMBA]

Thanks man! That makes me happy to hear!

[@cassandralyris4918]

So long story short: They have products related to their music but which isn't just their music. Makes sense.

[@ThePunkRockMBA]

Yep! And the important part is to understand exactly how they feed each other, because it's not just a bunch of random ideas thrown together.

[@DaveRichardsonFitness]

So funny that you do a vid on Periphery right as I'm getting into them. I'm new to Djent but have spent decades loving metalcore and hardcore (Your Demise, Killswitch, All the Rise bands like Of Mice And Men and the EDM bands as well) But Djent is a whole new ball park. I guess thats why it also is called Progressive Metal. Great video

[@corbinm5237]

Dave Richardson djent has some hardcore elements so you might like the genre as a whole. Born of Osiris,After the Burial,Meshuggah,and Veil of Maya are probably up your alley. If you like shred there’s obviously Periphery but also Shokran,Animals As Leaders,and Jason Richardson among others.

[@Tbass17]

Every time the sound from MGS plays in these videos it brightens up my day!

[@ThePunkRockMBA]

!

[@seveneightsixone5992]

“Djent”

[@ThePunkRockMBA]

Glad someone noticed that lol

[@nisinduperera7130]

Man I really missed those vocals in your intro That was so badass

[@iletthedevilin828]

I'm slow, it took me a while to realize the intro is a hatebreed song

[@TheAverageMetalPoser]

Agreed. Didn’t he have to take it out because of a stupid copyright ding on three second sample or something?

[@nisinduperera7130]

@@iletthedevilin828 seriously? Lol I only know their destroy everything

[@iletthedevilin828]

@@dafinition The songs name is straight to your face. I think its on one of their older albums.

[@iletthedevilin828]

@@nisinduperera7130 I'll admit I didn't know that until recently because not too long ago i just got into hatebreed

[@adamtaylor5274]

Favorite band! These guys are amazing and innovative!

[@victorgm4702]

Years before *"Metalcore/Progressive Metal"* 2005 m.kzbin.info/www/bejne/jl6oe399bNh9epI *"Swedish Death"* 2005 m.kzbin.info/www/bejne/aWrbpadnbr2XsM0 1999 *"Numetal/French Core"* m.kzbin.info/www/bejne/lZzNfqiJpcSVnqc This is real innovation

[@peazeralus]

@@victorgm4702 ...you do realize more people dislike you than like? That when people see you walk toward them, they either groan or giggle, depending on whether or not they were making fun of you prior to your arrival? It's all true.

[@darthvader4339]

@@victorgm4702 Dude, those bands are awesome but we’re talking about Periphery here. They are innovative because they somehow blended techno, prog, djent, and shred into a really catchy but epic sound. For example look at Marigold by Periphery. Song is proggy as hell and switch from 7/8 to 4/4 every few measures. But it is actually really catchy and the main riff is fucking sick and has direction.

[@fredcarrier4933]

A whole episode about Periphery and didn’t even mention how their latest album is a freakin masterpiece!

[@oioioioi992]

Then he should've did an album review. This isn't.

[@astraldirectrix]

P4: Hail Stan is _fucking brilliant._

[@sakamoto8354]

For me personally I didn't enjoyed their latest album Hail Stan but to each their own I guess.

[@sawtoothscream1521]

@@sakamoto8354 Besides satellites and reptile the album overall isn't my favorite.

[@ethann9433]

Reptile's a good song, as well as a couple other stand-outs, but the album as a whole isn't as flawless from front to back as Periphery 3 and Juggernaut are

[@TheIndianJesusOfficial]

This is one my favorite videos that you've done. I would assume not everyone loves this kinda stuff and people typically want more of the series videos, and don't get me wrong I do too lol. But I'm 30 years old at the bottom rung of my 3rd career and it's thinking like this that I've learned since trying to start my last career that helped and continues to help me keep my eyes open for opportunities and ways to monetize. I think that way of thinking has been unofficially deemed mutually exclusive from things like morality, genuiness, and passion (ie selling out, etc) but people like you and others that I look to for interacting thinking (about any and everything) all have one thing in common: understanding that making money and selling your soul are NOT the same thing PS for future reference, are you more likely to see a comment on here or on IG?

[@ThePunkRockMBA]

I see all of them, everywhere! And thank you!

[@jamesbradford1153]

Misha has even mentioned in different interviews that they make almost no money on touring (often coming out negative, and sometimes just barely breaking even). Crazy to see with a band at that level of popularity. Goes to show you how much the world has changed... they would have been millionaire rock stars in the 80's-90's with the kind of following they have. It's kinda sad, but at the same time it's awesome to see how creative people are getting with how they're navigating all of this. In fact, I think because of this you will see a huge influx of multi-talented people with many different skill sets coming out of the woodwork in the coming years. You can already start to see it on social media. People that are an assortment of programmer/bodybuilder/guitarist/audioengineer/drummer/nutritionist/videographer/enterpreneur/businessowner/videogameengineer/artist/fashionista/writer/author/poet/etc.

[@marathonxman]

Not only are they top notch players, businessmen, and producers, let’s not forget they also wrote amazing, decade defining music and put on one of the best live shows for a band of their size. Plus their album turnaround in the early days was insane. There was always new music coming sooner than expected. They are truly, the complete package...and then some.

[@mikeyhammerfoot2904]

Finn: the singer broke his foot Dave Grohl: hold my broken leg...

[@gergoretvari6373]

meanwhile Dave Ellfenson broke his toe and the whole show got cancelled.

[@LtDanhaslegs]

This is incredible, thanks for making this. Seeing examples of bands thinking outside the box to expand their band as a business gets my creative juices flowing for my own situation and world. This is wonderful.

[@ThePunkRockMBA]

Thank you!

[@ChrrZ]

fantastic videos finn, i still remember like it was yesterday, when misha and later nolly posted at the andy sneap recording forum, thats how i got to know them, they always have been super authentic persons, which helped too, well, beeing such an amazing musician like these are doesnt hurt either :D

[@ThePunkRockMBA]

Thats a great point- a big part of why they have the following they do is because they were forum kids who just “graduated”

[@lexidarling]

I’ve always been interested in the ways musicians can carve their own niche in the industry. I think music livestreaming will be a major player in moving the industry forward, and speaking as someone who is pretty familiar with the video game streaming world, it would be really cool to see some of those ideas translate into the music world. I first became a fan of Periphery in the summer of 2012, and I admit I wasn’t fully aware of all the other things they did until now. Music lessons are a great example of a good side venture because as a technically complex and progressive band, it plays to the band’s strengths and what their fanbase would be interested in. Good food for thought, always enjoy your insight.

[@Bloodmist666]

I'd like to see a similar video on Inferi, Archspire, or Vulvodynia. All 3 bands have blown up in the last 5 years with their recent releases and all have separate ways of making bank and staying on top. Malcolm of Inferi runs The Artisan Era, Duncan from Vulvodynia has Crowdkill Apparel, and Archspire have some great merch ideas and tour non stop.

[@lukaskonrad463]

Genuinely shocked that they have less than 400,000 Spotify listeners

[@ThePunkRockMBA]

Rock fans just don't stream that much compared to rap, it's weird isn't it?

[@trippybruh1592]

The Punk Rock MBA idk man you should see what spotify recommends me. But at the same time, Periphery or Hatebreed isn’t the best party music to please the ladies.

[@lukaskonrad463]

The Punk Rock MBA I don’t see why not. Is there a reason for that?

[@Fizzlepop72]

Lot of rock fans are audiophiles, or they like to own the album physically.

[@markjames8664]

Older rock fans (like me) have the habit of buying albums and it’s carried over to buying digital media instead of just steaming. Also the idea of listening to an album start to finish is probably much more common in rock than for other music.

[@allencarey7336]

Yes!!! I love waking up to some new Punk Rock MBA!!!!!

[@naterou5]

Great video, super important topic for aspiring musicians/artists/people in general to understand the concept of multiple revenue streams and passive income. Another band notable for diversified income is definitely Converge. Jacob Bannon founded the esteemed Deathwish Inc. record label, he's published a book of his art, does commissioned artwork, has regular art exhibitions, and owns a home decor shop with his wife. Kurt Ballou is a highly-regarded producer and runs owns the GodCity recording studio, and has sold custom guitar pedals under the God City name. Ben & Nate both are in at least three bands and regularly work as studio musicians for other acts as well. The main difference between Converge & Periphery is that most of these are a bit less passive. Jacob's other projects are, but the rest of the bands stuff is still very gig-based and transactional, similar to Periphery's private music lessons.

[@thewardenduncan]

"They're a metal band that sounds like this..." Proceeds to play the least "Periphery" sounding track they've ever written, lol. I guess that's one of the dangers of trying to classify a prog metal band's sound, but it just made me laugh for a minute. Great video though, I absolutely agree every fall back they have is so well thought out and so well delivered that it essentially develops into a primary source of income on its own after a while.

[@Fizzlepop72]

Yeah, I noticed he pretty much avoided clips of Spencer's cleans

[@josiris7]

Btw they were off the road for an entire year to write Hail Stan, so yep, they don't depend on live shows, really good video man!

[@wriglarzzz]

Dude! Thanks for the unsynced pointer man! Great pointer. I plan on getting music recorded and this a great way to expose it.

[@alejandromartinezmontes6700]

I'm coming to much of the same conclusions. I teach English and my university classes are fine, but I supplement that income doing in-company courses...which have all dried up. And it's made me question the model I've been using, which has no passive income; I have to be there in person to make money. I'm looking into new revenue streams which I can connect to the clout I currently have with clients. Great video as always by the way!

[@ThePunkRockMBA]

Sorry to hear that, man!

[@KamranKhan-gz8sw]

Been a fan of Periphery since 2010 and always had huge respect for how much they changed the game. Thanks for the deep dive into their business model! Also you’ve improved a ton in terms of being an engaging speaker to the camera!

[@ThePunkRockMBA]

Thank you!

[@mcarrino4]

Periphery is a big business. I feel like they could be the real-life Dethklok or a metal Gary Vaynerchuk. Also, I've been checking out a lot of livestream concerts. I'd love it if artists did this in the future even under normal conditions.

[@BNA_Est.1988]

I used GGD and their Horizon Devices pedals. Great products🙏🏽🙏🏽🙏🏽🙏🏽

[@ThePunkRockMBA]

They really are! And that's a very important part of the equation - they aren't cheap cash-grabs, they make genuinely excellent stuff.

[@MrJoshDrums0490]

I missed a Drum Clinic with Matt Halpern because I had to move back home to Puerto Rico overnight... It was a very hard process and I’m still kicking myself after paying for the class and the Show man... I love this video though, Periphery is certainly a Music Business model to admire ❤️

[@jeetsureshpaul7671]

nice dude, i watched them build all this over the years but really cool to see it all in one diagram. Good stuff

[@FLtrailblazer]

Your channel is so much more than music, you learn a lot about marketing and business as well. Do you think because of album sales being down that you see more festivals and tours more than ever it seems? When I go see a band I try and buy some merch as well, sometimes a VIP ticket as well just to show my support.

[@geeshta]

Wow amazing video as always! I love your business/marketing perspective on bands and genres not only in this video. I wish you a milion subscribers!

[@apanapandottir205]

Mishas live streams where he goes through like every detail in some of they're songs and being very open with their music and how they do it is not only great for learning but it also make you very personally connected to, most of all, GGD.

[@geologyjohnson7700]

I've enjoyed watching Misha and his projects develop over the years. I used to post on the Andy Sneap and Meshuggah forums back in the day when he was posting his early bulb material. It's no surprise he's done so well and has made a habit of working with like minded people. It definitely helps that everyone in periphery is either just as business minded or seems sensible enough not to get in the way.

[@aprilkurtz1589]

I'm not a metalhead, but I always liked Periphery, for some reason. I admire their business sense, also. Many bands really ignore that part of the business, and it IS a business. I wonder if they have advisers, or they have educations in business, or they're just damn smart. Their business model matches their name. However, as big a hassle as it is, nothing beats hearing and seeing your favorite band live. I can't imagine, when I was a teen, what it would be like to have never seen the Ramones from their first tour onward, or Iggy Pop, or to have not seen The Jam, The Pretenders, or the original AC/DC for that matter.

[@pitprincexx1137]

Great video Finn thank you giving more exposure to these guys

[@spacemoose200]

Glad you are giving Periphery the spotlight they deserve, I’ve loved their music ever since finding their EP way back in high school lol

[@ecosuite2014]

Really starting to love this guy.

[@thatHRBNGRsound]

Thank you, Finn! Love the content! Some more than others, but this video is the perfect reason why!

[@wesleytrott6397]

They also offer "Producer Packs" of their albums. You get the recorded tracks that you can import into your DAW (e.g. Pro Tools) and mix however you like. You can solo the guitar tracks and really hear the detail of their guitar tone. I bought these and it helped me see how vital the bass guitar tone is to their sound.

[@ThePunkRockMBA]

Yes! Bass is the real secret to “guitar” tone

[@amandadobbs8609]

As for acts being too reliant on live shows, I appreciate that, even before the pandemic, some were trying to find other ways to connect, even beyond streaming. Live shows used to be my absolute favorite thing in the world, and I started sneaking into small venues when I was 13. Live shows used to be a great way to find new bands to support; now, it’s too expensive to go to any show you don’t already know you’ll love. Now, my mental illnesses make it difficult/impossible for me to attend concerts. By thinking outside the box, acts who try to find other ways to connect with listeners will actually grow their engagement by (1) expanding their opportunities to connect with their audience by eliminating the barriers of location and mobility, and, as you said, (2) give them some of their agency back by eliminating the chaos variables involved in touring. I really hate to invoke Jared Leto’s name, but I had to give him credit when he originally launched his Vyrt platform, because this was precisely what he was trying to do. Maybe the technology has progressed enough now that someone else could take that idea and execute it better than he did. Maybe someone already has IDK.

[@acdc1998]

Absolutely love your content Finn. Keep up the good work with your videos I think you have a very positive attitude and a creative mindset and I always look forward to new stuff! Cheers brother! 🤘🏻😎🤘🏻

[@lancedbecker]

Thanks for introducing me to this band, the fresh, sleek metal sound i didn't know i was missing.

[@silvioschurig749]

A bit of a contradiction versus some of your other videos where you recommend for people to focus more on their core stuff, but I do get it and agree. They capitalize on what they have, and they do it more "tasteful" and more diversified than some of the other acts out there (Kiss, Slayer, Tom Morello ...). But really the only way you can develop / design / distribute etc. products like yet another overdrive pedal, drum software etc. as well as signature gear is to capitalize on an already existing big name. So the link to Corona and all those "Summerian" Bands now struggling - half their members probably already have endorsement deals of one form or the other, but getting into software even if they are musicians and skilled software developers with expertise in Frontend Development as well as the backend required. That is huge dedication of time and / or money before those revenues start flowing (just look at gaming where probably 95% of the games that make into all those distribution channels will never see a profit).

[@aitorterra8720]

I'll tell you that it's easier to work as a developer and play music as a hobby. If the financial success of a band depends on working in something else, what's the point of it?

[@ThePunkRockMBA]

You can think of them as product managers actually. They are very hands on with the product development process, they don’t just slap their name on it

[@Zack1882]

This is awesome its so good to see Periphery getting this recognition. I have explained this before and it makes you realize how much they have done with there band. Its nice they have the 'remain indoors' sale going on at GGD, 33% off at the store. Now I just want to go to one of there music lessons that would be amazing. I wonder how much.

[@StahlmetallerM]

6:07 David Maxim Micic in background.

[@zeropointperspective9643]

Yes

[@maynarddrivesfast804]

Finn, I don't know if you've only recently added Jocko's book to your on camera collection, but kudos to you for reading it. You can tell you've taken his words to heart with how hard you push yourself (content, side hustles, etc). So do you get up at 4:30 every morning?

[@ThePunkRockMBA]

I usually get up at 5. The book has been there since the beginning, it’s great!

[@maxfliegner4122]

Instant like. Periph is my favorite band by a mile

[@JCMJustin]

Great video Finn! Always thought this about Periphery, whether any body likes them or not they are very smart!

[@tonedefer]

I appreciate all the points made in this. Well done, and motivating.

[@AaryckE]

Great video dude!! I hope your podcast takes off! You should hit up the silent planet dudes for a podcast interview who are stuck with a huge merch and broken van bill after shutting down their tour

[@ThePunkRockMBA]

Oof, that sucks :(

[@curt15c00l]

Hail Stan is fantastic! I didn't get into this band until I photographed them on the tour of that album. Blown away. I was aware of them and their "Dj0ntyness" but was oblivious of their actual talent. Unreal.

[@holzkopp71]

Hey Finn! Have you ever heard about the German band called "Heaven Shall Burn"? They not only kick ass musically like building their own genre of metalcore, they are also socially committed fighting against populism and ruthless exploitation of Mother Earth. In my opinion they should conquer America and the world in a peaceful way. There is so much behind the band than just the music. I would recommend the songs "Übermacht" and "Endzeit" just to get an impression of how good they are. Keep up your good work, I learned a lot and discovered some bands that I didn't notice all over the years. You make social distancing less boring, thank you!

[@ThePunkRockMBA]

Thank you for watching!

[@alrecks619]

btw Misha must have his inner Mouse (i won't explicitly say the company name) vision, also his dad used to be a financial minister (iirc) for Mauritius, so might be father-son thing?

[@travisguthrie1839]

Great vid! Periphery is one of my favorites. Amazing musicians, good human beings, and live shows are incredible!

[@ebenezerspludge8369]

Love the snippets of Misha in the Video. Peripheyr is such a good band. I have the Jackson Pro Series Juggernaut HT7FM with Seymour duncan nazgul / sentient pickups. What an amazing guitar.

[@The_LaughingHyena]

Honestly, it is nice to see bands paying attention to alternative income streams. I've been saying that about KZbinrs for a long while, don't just rely on one stream of income to make your living. Thanks for the video!

[@raphaelcote3577]

Nice analytic! I never realized that before watching your video! It's actually a pretty good buisness model for the future Bands that are starting out too! :)

[@franciscodiaz3028]

I totally agree! The key to overcoming any recession and minimize risk is diverse revenue streams. Like what happened to the banks during the 2008 financial crisis, what hurts business putting all your eggs in one basket and worse leveraging those eggs. Great video!!!!

[@tusharverma2572]

This was amazingly insightful! I would love to see an analysis of Prog/instrumental -rock/metal bands that are doing really well these days ( I might be biased as a fan but it seems so ). In the way you broke down other genres and what made them tick. >>Periphery/Tesseract/Contortionist/Karnivool//Animals as leaders /Polyphia/Chon. Etc Cheers :)

[@CabraPhobos]

Hey. Last year my band opened for Periphery on their last latin american tour. They are TOTALLY STILL doing that meet and greet stuff. The fun fact is that it consisted of forming line to shake their hands for 5 seconds, and no one was allowed to even take a picture with them (there was a security dude preventing anyone from taking pictures with a cellphone or any device). At the end of it, one only group picture was taken, and then sent to everyone who attended. Anyway, what they do on and off tour is no news, it´s not like they invented an avantgarde way to make a living out of music. Props to them tho, their succes is mostly due to their originality when comes to their style and presentation of them as a product in general. That is what makes their lessons or talent so marketable.

[@mikenormandy9250]

I saw Periphery when they were on tour for P:III with Norma Jean, They came to Long Island and played some tiny little bar in 2018 (I think?) - Somehow, I ended up backstage after chatting with Cory from NJ at the bar and met Periphery and they were some of the nicest, chilliest, nerdiest dudes I have ever met! They were so fucking nice and sweet! You would NEVER know they are a fucking huge metal band!

[@alexblake3818]

Heads up to your awesome content Finn, really inspiring stuff

[@ThePunkRockMBA]

Thank you!

[@tylerwilson503]

Hey Finn, I actually didn't know about Alan's Christmas tree farm from FYS, but that is super funny and somehow fitting I think? Lmao. Anyways, have you seen their tour update video where they show off their building? It's crazy cool, they have a coffee shop, barber shop, motorcycle shop, skate shop and concert hall all under one awesome roof. Probably not as lucrative as Periphery's ventures, but still awesome to see bands reaching out and finding new ways to make revenue besides the usual tours-n-tshirts business model, especially when they have nothing to do with the band, or even music, for ex their coffee shop or skate shop has nothing to do with FYS except maybe FYS items on display here and there, but yet it's making them money and draws in customers and potentially new fans even. Anyways, if you haven't seen what I'm talking about, it was on their IG I beleive and basically I'm rambling because it looked like my idea of heaven and you should check it out 😂 Another great video, always learn somethin from ya!

[@ThePunkRockMBA]

Oh i didnt know about that actually! But sounds cool!

[@11wario11]

Well done. The next level for all of us and any industry is Passive Revenue. Making money without having to show up.

[@timepaintertunebird8160]

I'd be really interested to hear your analysis of Sunn O)))'s business practices. They must be real geniuses to make it work with such an incredibly niche style.

[@miyukiteishi9051]

This is actually so cool, there's so much more to a band than what you see on stage.

[@spookyhead]

Other examples: Pin from Sikth has his guitar company Blackmachine. Ola from Feared is a KZbinr and he has guitar company (Solar Guitars) as well.

[@krustdogg131]

I first heard of periphery when I was watching mishas recording tips as I'm a fellow Bedroom artist myself .. not as good as Misha but that's why I was learning

[@xZiren]

I would like to know your take on Neck Deeps steps for promoting their new album. In case you didn’t know: they did a pop up store event in London for two days and released their own app with various functions (I.e. notifications about new releases, early access to tickets etc.). I can see why they did it, but it’s hard to wrap my head around how much it is really going to help. My take on this is that the app doesn’t really reach anyone who isn’t a hard neck deep fan already.

[@ThePunkRockMBA]

Interesting! I’d have to know more but seems odd to me. Marketing an app is a whole job of its own

[@ScrilboBaggins]

Good morning Finn!

[@ThePunkRockMBA]

Good morning!

[@RealShinyDummy]

Hey Finn! You forgot to mention Mark Holcomb's signature PRS guitar! That thing's insanely popular; I believe I've spoken with two non-Periphery-fans who have it!

[@leepeyton4101]

I logged in just to say thanks for covering Periphery and Misha is a hella nice dude.