Decoding ZARA's Billion Dollar Business STRATEGY : Fashion Business Case Study

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Video Introduction: In this video, we will talk about how brands like Zara and H&M have induced the fast fashion wave. What are the business lessons we can learn from them?
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#zara #businesscasestudy #fastfashion

[@ThinkSchool]

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Make a video on mama earth brand

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Mene lacoste🇫🇷🐊🇫🇷🐊🇫🇷🐊 bola tha

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Hello Ganesh I appreciate your gesture of supporting green brands.I recommend to watch a channel called The Ecofreaks which is run by Anuj Ramatri who posts incredible videos on day to day environment problems and promotes these type of eco friendly companies across all markets

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Did anyone noticed the way he starts video - "Hi everybody"- then straight away goes into content, this is the quality of real creator🙏🙏 baat kam, kaam zyada👍👍👍

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♥️♥️

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[@saikiranrao194]

My grandmother has her Banarasi saree gifted to her by her mother when she was 18 the saree itself is 50 years old now....still super fine and my sister 18 yrs now is wearing it....who told quality of clothes doesn't matter and cloths do last a lot of time 😁😁

[@nikki6422]

True

[@sapientt]

😁💯💯 bilkull

[@manavjain9648]

zara is not targetting such people

[@k.k.shruti5585]

That's just one instance

[@manalikadas]

I absolutely agree. But, this video was basically trying to convey that due to the modern social media life, we are more interested to try and flaunt new things instead of buying something expensive. This obviously does not imply to special occasions such as birthdays and anniversaries etc where we tend to receive or gift something of a higher value. This implies to our everyday clothing trend where we get bored wearing the same outfit again and again so we try to find stuff at cheap prices. For example- The crowd in Sarojini Nagar is the prime example of this situation

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Hey I'm studying in a B-school and I want you to know that my professor showed this video in our class as a case study while subject named business environment. Everybody loved the content you shared.

[@ThinkSchool]

Thank you so much Rushali :)

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I like how you consider environment an important factor🥺

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[@prathamjain9185]

True man

[@prathamjain9185]

He also mentioned HASAN MINHAJs video on FAST FASHION

[@kashikararchana]

It would not be a complete video if he didnt mention environmental impact. Fast fashion is globally recognised as one of the biggest polluter.

[@lalitbhardwaj6682]

E esa d

[@RJNehaSandhuNZ]

I am a frequent shopper at zara this video really makes me think now about my spending habits and also how we could be more mindful of ur environment and what impact our lifestyle has on the environment around us

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Women ☕☕☕

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Yesss!! This is the kinda content I signed up for. I’ve been trying my best to raise awareness about sustainable fashion for years amongst my friends and family. Im really happy this is getting attention on this channel.

[@shubhamnandanwar9816]

I am a current SP Jain, Mumbai MBA student. As a matter of coincidence, i learnt " Just in time and just in case " ZARA case study today in operations management. I can honestly tell , that you have explained better than my professor in just 15 mins. In really appreciate the "free" content and your in-depth research in topics. Hats off Think School!!! I wish i could share this video with the professor.

[@ThinkSchool]

Thanks alot bhai ❤️❤️

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Just came to KZbin to search about Zara's case study and my favourite KZbin channel has already posted it. Thank you soo much ThinkSchool!

[@HustleWithZabih01]

Bhai tmhare age m to hum zara ki spelling v nhi ati thi... Impressive brother

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@@HustleWithZabih01 bro sab ek jaise nahi hote samjho baat ko mai ek programmer hu tum nahi vaise hi sabka alag mind hota hai kaam bhi

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@@10ksubswithoutvideochallan64 exectly agree brother👍 I just told him because mujhe osko appreciate krna tha dost

[@anjalishukla4112]

@@HustleWithZabih01 kya pata kisi aur ki photo ho

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@@anjalishukla4112 yes I think it is his son in dp.

[@pragyajain73]

So glad you added the environmental cost section and additionally steps to make more conscious choices!❤

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The concept of gifting something thoughtful and meaningful to protect water, environment and air and at the same time serving our own purpose of usage is the best part of this video. I am always looking out for such hidden companies which focus on protecting nature and cheap at the same time.❤

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Highly appreciative that the focus not only is about decoding business lessons but also weaving in the awareness of the environmental impact businesses have had.

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@@btp4821 no

[@elle12390]

Completely agreed. I was surprised to see he touched upon it. About time we stop celebrating brands making it big by giving no shit to the environment

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so that he can introduce the promotion the next second. Grow up people! He is a businessman.

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True

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Free of cost*

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[@MrSingh369]

♥️

[@ayatishetye7671]

Thank you for this video! It's really interesting to see how the marketing of the same brand in different regions can create different perceptions of the brand. As discussed in this video Zara originally marketed itself as an affordable brand, however in India it is still perceived as a high end one. Would be interesting to observe more such instances.

[@songoku2731]

@corn bread she cares about fashion and clothes, not the pollution it's causing. She didn't even mention it.

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Great one Ganesh!! What I noticed is that if you shop at Reliance trends then they give you around 3 to 6 coupons worth 500 each based on how much you shop. And then the very next time you want to shop you remember those coupons and the majority of the people end up buying in reliance trends again 👍

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Men usually dont buy clothes as frequently as women

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[@ThinkSchool]

Thanks alot bhai ❤️❤️

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The only KZbinr who made me buy a product he actually promoted. If he would have simply mentioned it (like other KZbinrs), i wouldnt even bother to check it out. But he convinced me so well i couldnt resist ordering. Ordered Wipes and Diaper right away for my elder bro who recently had twins.

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❤️❤️

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One of the best paid promotion video I have watched. Informative, crisp & short, no lag, no fillers and above all, fantastic integration of tickles promotion content.

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Thank You So Much. My Instrument of Status are books. I dress up to be just to look presentable and fresh. And whenever I am in public, I read great books. I have made several friends in train and bus with this habit of reading. And about the clothes, I wear Khadi and Pure cotton clothes I think they are Natural Fibers made in India, which won't create pollution (correct me if I am wrong) Donating your clothes to poor people is also a great initiative I am going to work on Jay Hind

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❤

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Its garment colouring industries that create pollution kzbin.info/www/bejne/oZKrnquQncqUaa8

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I was simply waiting for the environmental impact section and you did not disappoint. 👍

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same...

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I loved how the sponsorship was Integrated with the case study. Knowledge and promotion with a good idea 💡

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So true

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@@satishdhakal7723 its funny😂

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Just a case similar with Dhruv Rathi

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Thank you for the amazing content. Whilst you are explaining how the success of the company worked, you're also highlighting the environmental costs of capitalist 'profit first' businesses. Ethics often come second to personal gain, but it's time we take some responsibility and make conscious choices.

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Thank you for adding the environmental part into this video… there are cloth pads for women, bamboo toothbrush, batteries made of aloe Vera to name a few sci friendly products… really great that you want to promote these brands

[@yashjain7357]

Just a suggestion: if possible try to attach a doc which has a summary it will be really helpful to revise all the concepts later 🙂

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use a pen and paper to make your own. What stop you from doing that

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@@anona1443 💯

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@@anona1443 actually i did start that......and its more helpful like u actually understand things in a better way

[@rajatbhardwaj2077]

Great content guys. However something to consider here about ‘Just in time’ strategy being better than ‘just in case’ strategy is that ‘just in time’ strategy has a huge downside to it as well and can’t be applied to a lot of products/industries. ‘just in time’ can cause an issue of ‘high lead times’ in the supply chain which for many types of industries won’t work as the consumers won’t accept a higher lead time. Zara’s strategy using a blend of both is absolutely genius though and probably the only brand in fashion industry being able execute it with success.

[@asmitadal3457]

Loved the fact that you also talked about the environmental impact fast fashion has. Amazing 👏

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I really loved the way you delivered it man!! just BANG ON!! you made the content so nice that I watched the whole 14:40 min of your video... a good informative video that made me think ...keep doing more..

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[@PuneetVadhera]

A very well made video with tons of info on a brand whose ways and means have largely been undocumented. The owner too is elusive and last interview given was some 30 years back. One aspect that i would have loved to see in the video is the issue of plagiarism specially in the fashion industry which still remains outside the ambit of stiff copyright laws unlike other industries like music, art and literature making it a soft target. One little talked about aspect about zaras growth has been using its legal might over designers who just lack the financial strength to fight back or the requisite production line to get their designs out on retail stores as fast as zara does using its skills and means...liked the fact that environmental impact of fast fashion has been highlighted in the video. Great going👍

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Yes bro u r absolutely right that these MRF stickers bat and shakalaka bumbum pencil majorly were so cheap as per quality aspect bt then also we have a lot of craze to bought them. Even those days we think that MRF bats or other bats with reputative companies stickers like Britannia, Wills etc were made by themselves only..

[@ThinkSchool]

❤️❤️

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So glad bro you covered the environmental impact these trends are having.. I realised it that somewhere by the middle video and wished people realised this... It good to see you didn't miss out on it

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Great MBA lesson, so simplified to understand, I know simplicity comes with a great effort, great work and keep it up

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This all applies to my sister who keep sending me the links of zara shirts recently to buy it for myself. After watching there prices I was like no thanks.

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"Duplicate bat with an MRF sticker! We bought it only because Sachin had it!" 🔥 The story of many of many of our lives from the 90s. Have been watching your videos from a while, and I love your business stories. I just wish business studies in our commerce classes were this fascinating! Keep these videos and lessons coming, Ganesh!

[@ThinkSchool]

Thanks alor Guru bhai ❤️

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The most important thing i learn that to observe each and everything around you which seems important... Observations will make new ideas in your mind which may eventually lead you towards success...

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The brand promotion transition is smooth , I didn't expect that. As usual, the content is wonderful.

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This is definitely the best channel when it comes to business related content. Thank you for educating us. ❤️

[@ivorykinan706]

I was about to give up about a product that we were planning on, I'm glad to find this video of yours and gave me the motivation to push through

[@anamicasadashivan8817]

All the best! Do well bruh..!!❤️❤️

[@nagame859]

Try to give your best sir👍🏻👍🏻✌️

[@nishchayadevpura9995]

Kya product hai bhai

[@RJ-yo9uh]

MamaEarth is one of the best Brand's in beauty and wellness department. They use eco-friendly ingredients and for each purchase MamaEarth plant a tree🌲. And yes it's Indian Brand 🇮🇳

[@m11nt]

You must be joking. No amount of greenwashing and marketing can hide the poor quality of their products.

[@moomoohere7855]

@@m11nt yeah exactly just because of these initiatives that they are taking does not mean that their all products are upto the mark.

[@parkhimahajan935]

Its really nice that you included the impact all this has environment👏 Great video

[@bnb.banjaras]

@Think School Amazing video as usual! With firms like Levi's now talking about moving to sustainable clothing. Can you make a case study on their growth and how they are moving to sustainability?

[@nishant3403]

This was insane the research that efforts you put into your video can easily made us to think are we living our life without disturbing environment kudos and this is a great achievement.

[@prasannapatwardhan5053]

Well I watch a lot of business case studies but nobody literally nobody explains better than you 🔥🔥❤️

[@btp4821]

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[@sufiadvani240]

Excellent Video!!! Excellent product Tickles!!! We need more eco friendly businesses. Congrats to tTckles!! and i wish it amazing success!!

[@daminisaxena6457]

Big bazaar was a really sustainable brand... I have a 200 Rs tee which I have been wearing at least once a week since 2018, and still it is in good condition

[@devanshdave4115]

I was just watching the Hasan Minhaj episode on fast fashion and then your video came I really wanted you to cover the environmental effects of waste produced by Zara and other fast fashion brands. Glad you did 😊😊✌

[@devangshende2189]

This guys is a fucking legend even the way he do promotion is soo good that I never skip it 🤯💯

[@btp4821]

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[@chandanrajput3732]

This man makes such a great vedios. I could never find you tube vedios this much interesting, specially when they are informative. Thanks a tonne Think school. Many best wishes.

[@mesunandan]

LOved this video. Quantifying awesome business strategies, analyzing behaviors of consumers, and learning from them is not new but you explain them in a GREAT way no doubt. But the balance that keeps capitalism conscious instead of turning it evil or exploiting is something that we must learn when doing such case studies.

[@architbhandarkar5500]

Excellent case study...also appreciate the point you raised of how "quarter on quarter profit" mindset is destroying our environment irreversibly.

[@btp4821]

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[@Myfavquote]

Thank you for making this case study, I've shared it to my friend who's interested in fashion industry.

[@btp4821]

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[@SidharthGat]

You looked at the Zara's case form business point of view, to let people learn from it make there business good; Then you also looked at it form consumer and communal (environmental) perspective, to help consumer make best decisions for themselves and there community as a whole. I liked it. Good job!! Keep it up!!

[@shubhamkandari8995]

This guy educates us more than the school❤️

[@dishakamnani1671]

Why I actually love this channel Here a reason , It teaches you business lessons ALONG WITH the worse side of it and to take a step and you can observe it many videos like Malboro cigeretes , coco cola , and many other including this 😊

[@btp4821]

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[@user-wk8vo4ju7o]

Can you do case study of H&M and Sabyasachi collaboration and their strategy, about the hype and everything. Thank you, amazing content 🙌🙌 if possible also about OLA electric scooter.

[@nandanmahajan179]

Out of all the you tube channels i have visited/watched till now, you are the best content creator for the knowledge videos. I never see unnecessary content or any diversion from main topic. Anybody who knows English can understand any unknown topic just in few mins. Thank you so much. Keep it up….! I love to watch your content and presentation.

[@nandanmahajan179]

One more thing, I don’t see any bias or offensive words in your videos as you do it much cleverly and acceptable for variety of viewers, hats off..

[@vidhishiste8751]

Great video 👍 thanks for shedding light on business strategies as well as on environmental impacts ! Can u guys please add some eco friendly brands for clothing .... would really appreciate that! 💫🙏

[@aishwaryaharsule9892]

The pinned images on the video are to lure in the "not-so-usual"/ "newbies" VS the honest supporters who come in for the content! True Fact- The "regular customers" of Think School pay a visit out of habit, while new ones even though baited in, stay back for the content and build a habit. You guys are awesome man!

[@ThinkSchool]

♥️♥️

[@joyaghosh2940]

Loved the last part , how we can become responsible citizens, and minimalist

[@btp4821]

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[@nadeemqureshi9779]

Thanks for being environmentally responsible and spreading the right message.

[@pawandalvi6465]

Glad to see your channel growing. I'm one of the 10k starting subscribers. 🙂

[@rewtiramansahu3397]

4 months past pressing that bell the icon and i still get excited to see a new case study. All because of the way this he makes it.Its so interesting with all the background music and good content presented in a story format that you are bound to watch the full video. Doing a great job sir, wish to see this channel grow like that of carry minati's.

[@ThinkSchool]

♥️♥️

[@jsuryakt]

I really love the way you presented the promotional content Makes me wanna buy it

[@snehabagchi6932]

Bro you did a great job in the research and delivery part. Keep going!

[@kashthkkr87]

Great work brother. I love the fact that you highlighted the environment issues and gave due weightage to it.

[@rajeev5968]

Beautifully done. Would also like to see the marketing strategy of luxury brands

[@saulgoodman980]

You're nearing the level of ColdFusion! Keep it up

[@sharathpawar543]

Thankyou for educating us with such insightful business strategies and a very special thanks for considering environmental impact 🌼 All the very best .

[@ravichandrawadia6984]

This video came to my timeline just in case but after watching it I feel this video was just in time. Hola! You got one new subscriber. 🎉

[@srireddy8593]

great video, I was waiting to write a comment regarding the pressing issue of "environmental impact of fast fashion". But as always you impressed me that included capitalism and environmental issues too. Good job Brother.

[@mdminnatullah2035]

I don't know how you get to know about evey topic that I want to know that's why you're great teacher 💜🔥

[@btp4821]

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[@SuperDHARU]

Liked how you supported the echo friendly sponser products.... N obviously the knowledge you given was top notch 👏👍