This Is So Cool! 10cc BBC In Concert 1974 Full Concert Reaction

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Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal

[@BrianR.]

Bravo! Good on you for reacting to this, they are an amazing band. I loved them at the time.

[@truthmonger5791]

In 1974 I went to see Jonny Winter at Madison Square Garden in New York City, 10CC was the bottom band. The next day I bought their sophomore album "Sheet Music". Sheet Music is one of those rare albums where I love every song. As far as I'm concerned their best song is Blackmail which is on "The Original Soundtrack" album.

[@howardsherwood8834]

A comment regarding audience reaction: BBC In Concert were recordings made with a studio audience who had signed-up to attend 'a concert by an un-named artiste/band". Because of the BBC's charter as a broadcaster rather than being a commercial promoter, the tickets were free and the audience might not have even heard the band before. Hence the lack of response from some of them! It was also England in 1974 - unlike US audiences, the English are not natural 'whoopers and hollerers' or movers. I hope that puts this performance into some context for you. The advice on Lol Creme's Stratocaster is a Gizmotron: a device that contained rotating wheels for each of the strings (akin to a bow on a stringed instrument) that produced an unlimited constant sustain. You ask about Godley's bass (kick) drum with the front 'skin' removed with a soft cushion filling the void. This produces a much duller 'thud' with no resonance and was often used technique in recording studios.

[@user-bt1bp1vd3v]

one of the best bands ever. So underrated. Love them as much now as I did then

[@axelborner3460]

Perhaps one of the best Bands ever...

[@grahamquayle7346]

The audience is exhibiting British reserve that was the way of things at the time. The era was rich with originality in music and folk just wanted to listen and experience the experience.

[@bishopswoodcrafts]

listen to the music yes, bands such as Tull, Yes, Genesis, Home, etc etc... but there were bands where headbanging was the norm... Zeppelin, Mott, Uriah Heep, Curved Air, basically any Heavy metal or rock band. I saw them all in the early 70's... wonderful times.

[@Quicksilver51]

Rubbish! This was in a BBC studio and the audience were hand picked and instructed to behave.

[@David-ku2uu]

1974’s Sheet Music was a breakthrough at the time. Truly unique blend of rock, pop, art, brilliance a dessert island album. Saw them live in ‘78 in the Stewart-Gouldman led period. Studio perfection live long before digital.

[@petedix2554]

I saw the original 4 twice, once on the day Original Soundtrack came out, my birthday too, and at Knebworth which I only recently found out was their final gig as th3 original line up.

[@gelsol]

Old Wild Men is an amazing track.

[@davidrauh8118]

Dude, you gotta check out 3 of their albums, Sheet Music, The Original Soundtrack and How Dare You? It wasn't the same when Godley & Creme left, they lost their humor and edge. That's not to say they didn't make great music afterwards but they got soft and lovey-dovey. Like The Moody Blues (not musically) but they had four singers and four songwriters. If you have that, then you got a great band.

[@romeosyne]

Rush references the song "Wall Street shuffle" in their tune "I think I'm going bald", in the part that says: "wall street shuffles there...". Haha its on Rush's Caress of Steel...

[@stephenwalton8507]

Godley and Creme went on to make several records together. The most interesting is "Consequences", a triple concept boxed set featuring a book of their art llillustrating the story of the album. It was made to showcase the "Gizmotron", a device they invented that bowed the strings of the guitar.

[@markdrechsler5660]

The Godley & Crème album “L” is a fantastic art-pop masterpiece. Well worth checking out, as are their other albums from the 70s.

[@stephenwalton8507]

@@markdrechsler5660 yes. "Sandwiches of You" is my favourite off that one...just for the title.

[@steveaustin6467]

10cc, all excellent musicians, class group

[@martingilbey1618]

Graham Gouldman was as established song writer from the 60's having written hits for The Yardbirds, The Hollies & Herman's Hermits.

[@timothyharrington5128]

There are so many great old British bands on British TV from the 60s and 70s. This is a good intro for 10cc for hits in America... Kudos to whoever requested the full concert

[@barryeaton6796]

10cc are from my home town. Eric Stewart went to my primary school. Paul Burgess came to see my bands gig a while ago and lives near me. I am from Manchester UK. 10cc studios are in Stockport where joy division and the smiths recorded albums..

[@petedix2554]

I lived in Offerton for a few years in the early 60s, I just read the 10cc biography and it said he also lived there around that time when he was in the Mindbenders.

[@barryeaton6796]

@@petedix2554 .that's amazing as I now live 2 miles away from offerton...in marple😀

[@dsomerville5293]

This live show was early on two albums into their catalog. un Nuit en Paris is an amazing epic theatrical track

[@petedix2554]

Godley and Creme as well as making music became better known as video producers in the 80s. The 2nd drummer is there to allow Kevin Godley to sing lead when needed,

[@peterdowney1492]

"What is that?" That is the gizmo. It was an invention by Godley (bearded drummer) and Creme ( hair approaching your length) and it allowed the guitar to sound in a multitude of ways. One of the reasons those two left the group was because they wanted to develop it. Paul McCartney actually used it, at least, on one song. Your good because you're curious. I will watch your stuff more often. Cheers.

[@HomewhereverIamnow]

I’m Not in Love. Classic 10cc

[@dsomerville5293]

Great choice! 10cc is so underrated. One of Paul McCartney favorite bands. If Monty Python was a band, there name would be 10cc

[@stephenwalton8507]

That's a Gizmo prototype on the strat.

[@777petew]

10cc were genius. I was 15 when all this was out and it took a hold of me. I have all their albums and never do they sound stale. On the cover of their 1976 album How Dare You, there is a comment 'Very 10cc, Very Wonderful' I love 10cc being used as an adjective, and the word wonderful at the same time.

[@markdrechsler5660]

Cool! I know the band, but never saw this performance. Remarkably clever and adventurous songwriting, and a captivating performance. I knew their hits, but only got into their deeper catalogue within the last few years. Godley & Creme put out some fantastic art rock albums in the late 70s, and had one huge hit on MTV in the mid 80s. Have fun exploring!

[@timsewell3551]

I just found this today and I am very jealous of you experiencing 10cc for the first time. If any '70s band should get back together for one more album, they should because all four members are still alive. I hope you had time to further explore their rich legacy and treat us with a follow up video

[@petedix2554]

Sadly they don't get on anymore. I think Kevin and Graham do work together sometimes and are friendly, but otherwise sadly they don't speak these days.

[@stephenwalton8507]

CC is cubic centimeters. 10cc is the average volume of...ahem...the average male ejaculation. True story.

[@Ronaldvanklooster]

Not true. Read the book from 10cc manager Harvey Lisberg. Jonathan King had a dream and said he dreamed about the name 10cc. It will also be listed in record stores on alphabet. Always start with their sleeves in front of the racks

[@stevedrakes7223]

You must listen to more of their albums. The box on the guitar you mentioned is the gismo. I believe Rubber Bullets was banned in the the US. Oh Effendi is their take on what was and still is happening in the Middle East. Countries selling weapons to them and then using it against other countries including the US. Look at Iraq and Iran. A very talented group, you mentioned that they sounded like Queen in parts, you will find it should be the other way round. I was into 10cc from the start, my 18 year old daughter is now into them big time especially now vinyl is back in fashion.

[@davidrauh8118]

It's a Giizmo. Godley & Creme invented it. You could make the guitar sound just about like anything you wanted to.

[@timsewell3551]

G&C let the patent lapse due to the commercial version being temperamental and poor sales. Another company picked up the patent and with G&C's blessing are currently marketing Gizmo 2.0, a much more stable version

[@TigerRogers0660]

John, this is an outstanding performance by 10cc !! Kevin Godley was by far the best singer in this group!! But did you know he did not sing lead vocal on any of their singles or radio songs?? Which does not make any sense. They had 3 number 1 hits: Rubber Bullets (lead vocal Lol Creme), I'm Not In Love (lead vocal Eric Stewart), Dreadlock Holiday (lead vocal Graham Gouldman).

[@timsewell3551]

You should check out Kevin's first solo album "Muscle Memory" released in 2020

[@TigerRogers0660]

@@timsewell3551 I will do!!

[@billtsiavos8443]

Great band great reaction video.

[@Quicksilver51]

Nothing amuses me more than young Americans reacting to classic British rock music. Hilarious misunderstanding of the genre.

[@greggower8899]

The box is the gizmotron.

[@davesmith6432]

John Bonham is in the audience and you can spot him, a fan thought he was sat next to one of the Gibb Brothers, not so sure but definitely Bonzo , 10cc were brilliant

[@777petew]

There will be a place in heaven for you for loving this.

[@nurknanker6105]

"I will tell you what 10cc means when you're older"

[@howardsherwood8834]

'O Effendi' is not about a specific time/place/incident - it's more of a generalised collection of terms used by the British in the 50 years after World War II. More specifically, it's about relationships between the UK and Arab states to exploit oil reserves.

[@petedix2554]

A lot of this has come to pass, sweeping away the sand, shipping a pyramid to the USA, I've stayed in that in Vegas.

[@timwestcott361]

Crowd participation in 1974 .. especially in a studio setting , was generally subdued. Context. Zeitgeist hangover from the post-war 'sit down and shut up' attitude to 'this new music'.

[@brianfileman]

I had forgotten how good Rubber Bullets was. But for cramming an entire Broadway musical into three minutes, you can’t beat The Dean And I, and just over five minutes, I’m Mandy Fly Me. Worth checking out the original recordings. As for the name, a reference to the double the average amount of ejaculate, rang true, the band’s later explanation about it being the first on the shelves might be another bit of spin at a time when moral outrage and getting songs banned was a still a thing. Great reaction btw, to one of the most underrated pop/rock bands of all time.

[@Tomlinsky]

It was a TV audience. Broadasts tended to be about the event rather than those attending. Also, there was more of a culture of listening and watching a performance than having a party.

[@petedix2554]

The reference to rubber bullets was contentious in the uk at this time as the British army were using them in Northern Ireland due to the "troubles".

[@Splitshot1]

Ahh the 70's. Best decade of rock n roll in history and unbeatable in the future.

[@mrgoneshouse3663]

They were all the Lead singers

[@skywings8485]

On British TV music shows,apart from Top of the Pops the audience could not dance around. Probably because the director needed to control the camera movement. Great band though, one of my favourites.

[@LebronPhoto1]

Given this was in 1974, you'll miss some of their biggest hits which date to 1975 and later.

[@robertcampbell3034]

Your alarm at the absence of audience movement is really funny. No one danced to bands like 10cc, or indeed The beatles or The Stones. Young people today consume music in a very different way to then. In the early 70;s it was common for people toLISTEN to music.

[@timsewell3551]

They were also a British TV audience, and were probably told not to move too much for the filming

[@pinball1970]

The Manchester Beatles, just incredible talent.

[@BrianR.]

Back in the early 70's it was considered proper to listen and watch the band carefully and save the cheering for the end. Look at early Led Zeppelin Live performances in Europe and the audience looks the same. Different times, different behaviours.

[@markdrechsler5660]

The polar opposite of the screaming Beatlemania fans from just a decade earlier. Things change…

[@BrianR.]

@@markdrechsler5660 exactly!

[@bishopswoodcrafts]

listen to the music yes... but there were bands where headbanging was the norm... Zeppelin, Mott, Uriah Heep, Curved Air, basically any Heavy metal or rock band

[@Rolling_Ronnie]

c.c. is a measure of volume. 10cc is the volume of the average male ejaculation!!

[@Ronaldvanklooster]

Baron Samedi came from a James Bond film. It was a Vodoo

[@ianpark1805]

Paul Burgess did a brief stint in Jethro Tull, depping for Gerry Conway on the ‘Broadsword’ tour. Introducing him, Ian Anderson referred to his job in the additional drum seat in 10cc, saying he’d joined Tull ‘so he could see what a proper pantomime looks like’!

[@timsewell3551]

I did see 10cc in concert in Pasadena after G&C left. They were touring to support "Bloody Tourists". I still have the program in my collection

[@Cassandra-xj9yp]

Absolutely brilliant Band, superbe prog

[@corbszgz4340]

Saw current 10cc with Graham, Paul burgess and Rick Fenn a month ago in Melbourne, still great. Overall 10cc one underated band.

[@LebronPhoto1]

Godley and Creme made videos for MTV.

[@dsomerville5293]

Please do the studio version of I'm Mandy Fly Me. Really cool 10cc song with a grrat back story if you look it up

[@dianapost6444]

IT IS FILMED IN ENGLAND! THE BBC TELLS THEM TO SIT STILL. WOW. OVERTHINKING TOO MUCH.

[@grahamquayle7346]

A class act indeed.

[@bpol2510]

"Rubber Bullets" sounds similar to the Beach Boys, not Queen

[@TerryKrysinski]

great live performance. Hope you decide to listen to some studio recordings,guy. The first 4-5 albums are mint! I'd suggest sheet Music to start tho..Cheers, T

[@ragnarmyhr7238]

I really like this live performance. I saw them live in 2017, with Graham Gouldman and Paul Burgess. It was a very good show. Always liked their humorous lyrics. First album I heard was Sheet Music, still my favorite one.

[@davidforrester7142]

The Bowery is an area of New York City

[@sophiapangloss2149]

I always associate 10cc with sunshine, I think I played my brother's albums constantly during the '74-'76 summer holidays, constantly... though I've eased off a bit since then... just a bit.

[@sophiapangloss2149]

(regarding the final comment about Northern Ireland, I think the point is that everyone in Britain knew what rubber bullets were because they were using them on the civilian population there at that time, in the streets, in what we were and still are being told is a 'United' Kingdom, that probably explains some of the song's success, it had many levels...but then they stopped using rubber bullets because if you fire them as bullets it doesn't matter that they're rubber, they still kill.)

[@weebolddavy]

Thanks for posting this. These mini concerts 'at the BBC', took place in a mini theatre at the BBC where I'm led to believe that 3 or more concerts took place one after the other for TV, so much of the audience may not necessarily have been there to see 10cc which may explain their 'reserved' attitude as they may not be familiar with their music. I seen 10cc, 6 times between 1973 and '78 at Glasgow Apollo and never experienced an audience like this one, the place was absolutely bouncing from the start. The versions of 'Old Wild Men' and 'Fresh Air for my Mama' in this concert are very disappointing, the worst I've heard because of the over use of their 'gizmo', it just doesn't do these great songs any justice I'm sorry to say. I've never heard them played this way, check out other versions and you'll hear the difference. What attracted me to 10cc was their extremely clever and humorous lyrics, which appear in the majority of their songs and the quality of their music and playing, so very tight. If you listen to their music, please check out the lyrics👍👍

[@bpol2510]

I love these versions of 'Old Wild Men' and 'Fresh Air for my Mama'. I've never heard 10CC live, but I like listening to recordings of this studio concert. I've been listening to 10cc for 4 years. I had heard of them before, but I didn't know most of the songs. I have loved them for 4 years and have been listening and reading everything about this band.

[@777petew]

Three members of the band were Jewish by birth - Graham Gouldman, Lol Creme and Kevin Godley. I don't think they were religious, but they understood the Arab/Israeli situation.

[@Ronaldvanklooster]

First name they thought about was three yids and a yok.

[@Gazhud]

10cc we’re all Jewish lads so oh effendi is a dig at the Arabs.

[@bpol2510]

not Eric

[@gregj1295]

Always liked bands that were different but it always comes down to the music and this band has both.

[@beeramebroham9210]

Comment 99 10 C.C. one of my top 50 bands of all time. But that's me. çÖ¿Ôp

[@delorangeade]

I think Oh Effendi is about what happens when you put oil, money and guns together in the desert, as was the case in the middle east, particularly after World War 2. Some people got very rich acting as middle-men for discreet negotiations and covert arms shipments. Rubber bullets were widely used by the security services in Northern Ireland during the "Troubles" in the 1970's, as a less lethal alternative to live ammunition, which explains the sensitivity around the subject.

[@greggower8899]

The bass player is the only one left now.

[@bpol2510]

and drummer, Paul Burgess

[@greggower8899]

@@bpol2510 Thanks for the update. I really haven’t been following them.

[@joescott8877]

This DOES look cool! Gotta get some more 10cc in my brain! Barely know ANY of their songs, dude!

[@BillyLeeGoodman]

You know who I'd recommend checking out? The Collins Kids! Seriously! Larry was 12 when they started and they are AMAZING! I can link SO many videos if you like hahah!

[@pinball1970]

Just to add though that nobody has ever touched the Beatles in terms of writing. Number one and still are

[@johntreboryen1149]

OK from left to right, Graham Gouldman, Lol Creme, Eric Stewart, Bearded Drummer Kevin Godley.

[@pinball1970]

It's a BASS DRUM

[@stephenadams7211]

10cc is a volume of liquid for instance a motorcycle may be 500cc in this case 10cc it's the average quantity of a ejaculation

[@briannewell6064]

I'm unsure if 10cc influenced Queen or the other way around. Many similarities. Stick with their 70's output and you will be amazed at their talent.

[@Ronaldvanklooster]

Queen was 10cc support band in November 1974. 10cc was massive in 1974

[@petedix2554]

Similar to the Beatles and the Beach Boys. It worked both ways maybe.

[@stephenwalton8507]

Oh Effendi sounds like its about the middle east in the inter war period. Lawrence of Atabia and all that.