This is Where Elite Santas Are Made | Local Legends

Rick Rosenthal is the quintessential Santa Claus. He’s renowned for training the world’s best Santas at his Northern Lights Santa Academy. But this Santa has a secret-he’s an Orthodox Jew who lives by strict, religious principles. After the death of his parents inspired him to don the red, Rick has been Santa ever since, spreading holiday cheer one mitzvah at a time.
Check out Santa Rick:
IG: @imsantarick
FB: / santarickrosenthal / northernlightssantaaca...
Twitter @imsantarick
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[@shanac5536]

I took my children to the mall about 7 years ago. It was right after I had left my abusive husband. The mall was quiet and we didn't realize Santa was even there. I didn't have enough money for pictures but Santa waved us over. He had all of us hold hands and sing jingle bells! He then correctly guessed there ages! He wished us a merry Christmas and gave them candy canes. My children still believe i either called ahead or i told him! I was just as surprised as them! It was the best!

[@AwokenEntertainment]

You can tell this man is genuinely happy and living his passion. He was born for this! Love how he is training more Santas too!! 😂 Respect to Santa Rick 💯

[@dishonoredundead]

How many mall Santa's and co. are practicing Christians? I mean, aside from on Christmas Day? How many of them give a damn about the poor? The struggling? Christ himself? How many even care about just making people happy? At least this guy has a positive motivation. And let me remind you, Jesus was a Jew. All good people with joy in their hearts should be allowed to play Santa. They care more about you than the corporations shoving consumerist Christmas down your stocking. That's all that matters to me, as a Catholic.

[@SpaceRanger187]

Wait ur telling me it's his life and he is doing whatever he wants to be happy..how dare him doesn't he know ur supposed to give up at 30

[@ALotOfCancer]

@@dishonoredundead 1. Jesus Christ was not born on Christmas or in December. 2. Santa is a product (like a toy). I seriously don't understand what your idea of Christmas is because I wasn't raised religious, but you're clearly very confused.

[@nuckinfuts7610]

Woah hold up, he has the _SECOND_ largest Santa school in the country? So you're telling me not only does an actual Santa School exist, but that there's also more than one of 'em?? Mind. Blown. 🤯 I mean it's not like he was lying when he said _"We represent the neatest guy on earth."_ 💯🎅

[@Dr_Fuzz]

I've been Santa for 3 years now. Adults can be mean but the kids light up. 👍🏾

[@prestonpowers7376]

Keep doing your thing Santa Jacob! We need more Santas in the world and less adults. Merry Christmas to you and yours!

[@colts574you]

Why would an adult hate on Santa ? Don’t let them kill your spirit, we need more reasons to smile more than ever

[@SpaceRanger187]

When being nice and a good person has to be a documentary because its so rare.

[@tyleramazonpl1859]

adults forget that they were kids once and forget how it felt being a kid. i always made sure to remember what it felt like being a kid. put myself in a kid shoes. Minds full of imagination and curiosity.

[@dansanta4611]

Well since Santa's not real it makes sense

[@tusharkhanna5238]

I like how Rick is just enjoying his life and doing things which gives him joy, irrespective of religion. Big lesson to learn here.

[@baronsamedi8956]

3:22 EXCUSE ME!? There is a Santa Physics seminar? This is awesome.

[@garretreed129]

The Santa physics professor killed me

[@ryanm4319]

Wow his story about his parents made me cry, I lost my Dad young and can’t imagine losing both but it’s amazing to see him follow the path that made him happy “Santa” and no longer just Rick.

[@mickeymoneybags333]

Man i had to share this on Facebook. This is what the world needs to hear to smile

[@RedRum.]

Wrong place to share it ignorantbook doesn't believe in other people opioions 😂

[@extinctmesozoicerabeast4508]

I’m honored to say I’ve known Rick personally since I was born ☺️

[@SUdatsthecalloftheWU]

Put this on and it made me laugh and cry, what a legend. Thanks Rick you made me want to be a Santa when I get old.

[@russellstone6390]

The legend of Santa Claus can be traced back hundreds of years to a monk named St. Nicholas. It is believed that Nicholas was born sometime around 280 A.D. in Patara, near Myra in modern-day Turkey. Much admired for his piety and kindness, St. Nicholas became the subject of many legends. It is said that he gave away all of his inherited wealth and traveled the countryside helping the poor and sick. One of the best-known St. Nicholas stories is the time he saved three poor sisters from being sold into slavery or prostitution by their father by providing them with a dowry so that they could be married.

[@jennifervan75]

Watcher on KZbin made a great video about him I knew about St.Nickolaas but I didn't knew he was Jewish

[@lockedandloaded6522]

@@jennifervan75 HE WAS NOT JEWISH BUT GREEK!

[@russellstone6390]

@SoulfullySowingSeeds yes.

[@lockedandloaded6522]

@SoulfullySowingSeeds OH YES THAT WELL KNOWN "SIN"AGOGUE 😉👍🏻

[@naturealbums]

@@lockedandloaded6522 No not Greek or Jewish clearly a Turk we claim him we kept the myth alive. 🙂

[@Eccentric_Villain]

It’s so lovely to see Santa Rick, finally a story that makes me feel all good and squishy inside.

[@pothandlepeddlar]

This is so wholesome lol

[@snedler]

The spirit of santa in Christmas makes the Christmas magical for children... And in these days we are living in, we need them more than ever.. Love those ppl and their hearts

[@Probablyprocrastinating]

Never thought I’d get emotional over a Santa documentary

[@antonvernooy6186]

Rick is so wholesome

[@debbywilliams9245]

Hello

[@Themusicbiz]

We love Santa Rick, I almost caught him once when I was 8, I heard the reign deer on the roof and everything.

[@TorrentsNicolas]

3:25 So Santas use Relativity principles to fly to everyone's homes in time. That makes sense.

[@PrettyinGreenn]

25 years old and my dad is still signing my Christmas presents from Santa. lol

[@makayliasledge]

This absolutely brought tears to my eyes. We love you Santa Rick ! 😭

[@h7opolo]

i was pleasantly surprised that this was very enjoyable to watch. glad i did.

[@Simte]

His drip is immaculate!

[@chrisandwinareid6184]

This brought tears to my eyes... I don't know Santa Rick, but I love him... We are fairly new at being Santa and Mrs Claus here in Alberta, Canada... and have been hoping to attend a Santa School this year.... Must check out this one. I recently seen your face on the video of Twas the Night Before Christmas book we bought and love.

[@sedled2829]

"Effects of Special Relativity" 🤣🤣

[@sandrashevel2137]

Thank you to all the santas who make Christmas magical.

[@patcronen441]

First I hope Santa Rick is doing well. I will have you in my Prayers. I have been Santa for 26 years now. I have seen it all. I see the love and pride you have and it’s great. I am only 53 and first did Santa when I was just 17 years old. Many years later I was honored to do it again and have not stopped since. I however can’t grow the beard as long as you. Any suggestions? I have seen kids as babies and now those babies are having families.. it’s amazing.. thanks for all you do and I hope your well. Santa Pat

[@Roughneck8]

I remember when the title was "Santa Clause is Jewish."

[@dimidzam9794]

The Happy merchant is Santa

[@bri5155]

I so needed to see this!! I pray that God will continue to bless and heal this beautiful human. The world needed people like him that show the rest of us how to love one another regardless of our differences.

[@DetroitMicroSound]

I'm a stage 3b lung cancer patient. I'm with the bearded guy!

[@Stephanie-le4dy]

What a truly beautiful and inspiring man. Thank you vice for sharing.

[@NatsumiTakanawa]

I don't care what Santa is, white black, Jewish, Muslim, atheist etc. As long as it's a sweet old man who gives me presents and joy.

[@ConnorGhostHeart]

@unknown u r literally reaching so high to find something wrong here and there is literally nothing bad in this video. Just ur bs comment

[@jtmcgee]

Its nice to see someone finding Joy in there profession and that profession enriching others lives.

[@debbywilliams9245]

Hello

[@brndn9423]

their*

[@RedRum.]

Lol "profession" 🤦‍♂️

[@oguzsamsa2628]

rick deserves a movie

[@YaakovWMusic]

What a special man! I have tears in my eyes.

[@Lewmania]

Tremendous documentary. Thanks vice.

[@snowz92]

This was wholesome

[@kaelahendricks6039]

This brought me to tears 😭 its so beautiful!!

[@314rhat]

Santa Rick snored in a "ho ho ho" tune. That's attention to detail.

[@RedRum.]

It's called a act you dunce

[@314rhat]

@@RedRum. I was complimenting his act you dullard

[@Dazza768]

The vice documentaries are very well produced

[@drohrstestes]

Santa is the Spirit of Christmas. Doesn't matter what race you are. This guy is awesome for spreading the joy and love of Christmas. you? are an awesome person!

[@debbywilliams9245]

Hello

[@Boxelder91]

The only man who can pull off Santa without the beard. Beautiful.

[@pasta-and-heroin]

man i could've watched an hour of all the cut footage, this was fascinating

[@JakeJDutch]

Absolute legend 🎅🏽

[@SergioMenaGTS]

Most wholesome video I've seen this year

[@ahoel3814]

"He's got a heart that you could compare with... Well, he's Jewish. But that of Christ." Uhm. Jesus of Nazareth WAS Jewish....

[@ahoel3814]

@@1954telecaster Sure and, modern Christians are in no way related to the teachings of Jesus Christ. And Jesus Christ would probably be appalled if he saw the modern result of his teachings. That would be if he was real, and his teachings weren't such crap, of course. I guess that's what happens when religions are based off of ancient superstitions thought up by illiterate bigots. Oh well.

[@deargodwhyme]

@@ahoel3814 Which ones are full of crap? I’m genuinely curious. As a non-religious person, I just always assumed it was golden rule kinda stuff, be charitable, help society’s undesirables, etc.

[@darkloard87]

@@1954telecaster Modern Jews are direct descendants of ancient Hebrews genealogically, and I personally have no problem being compared with Jesus, he seems like a pretty good dude.

[@ahoel3814]

@@deargodwhyme Every single on of them. Sure, they all have a few sentences that are decent. But the qualities you're mentioning (which I agree with) have nothing to do with the superstitious beliefs in any of those religions. "Do on to others, as you want others to do onto you" etc. existed long before both Christianity, Judaism, Islam etc. And those few sentences do not outweigh the detrimental effects that religions have had on humanity.

[@efolinsky]

@@1954telecaster who what where when?

[@Bobcatwill]

You could be a professional Santa...s helper😂

[@mayaneyman2897]

This is absolutely fantastic, thank you so much for making this!!!

[@eefa2004]

This was so wholesome what a lovely man🥲

[@tusharkhanna5238]

WHAT THEY HAVE SANTA SCHOOL. CRAZZYYYY.

[@robertsellers1153]

long live Santa Rick!

[@debbywilliams9245]

Hello

[@marriagebeforesex]

The Santa Claus that I know is generous and not stingy!!! 😂😂😂

[@andreigeorgescu]

This is one of the most interesting and unique businesses I've ever seen

[@akidim13]

11:45 , he did my boy dirty 😂😂😂, that’s fucked up

[@Overly_Hydrated]

Santa Rick needs to be in Rick and Morty now *it’s Santa Rick baby*

[@wavveytae4181]

This was so cool. Thanks vice. 😁😁😁

[@Faceghost881977]

He's like the professor X of Santa Claus. Lol

[@fearlessshadow5856]

Wow, what a turn in emotions

[@EricaTaylor10]

This is an awesome story! Well produced!

[@RubenTrucks]

What a kind man

[@rachellovett8272]

May HaShem give Rick a complete and total recovery from all illness so he may continue to spread happiness!!

[@wobwobwubwub]

content like this genuinely warms my cold dead heart

[@tardwrangler1019]

We wuz Santaz n shiet

[@maudepotvin8660]

This is beautiful ! I wish we could get all physical gift out of Christmas ! It's about love and sharing !

[@sieje]

This is so wholesome.

[@amberkempkes916]

Even Santa got cancer damn. Glad he’s finished his chemo and wish him the very best of health.

[@kathyhummel1573]

Beautiful!!MERRY CHRISTMAS!!

[@jacobhoke581]

I needed this thank you vice ❤️

[@Fear_inc_sk8s]

This is bad ass 😂🤙🏻

[@CryptoRoast_0]

Whole video was unbearably wholesome.

[@skydweller1176]

Wow 👏 great story for the holidays

[@dakotac9547]

Tells the black man "you can be a professional Santa's-helper!"

[@RazPerignon]

Zwarte Piet

[@SatansSimgma]

@@RazPerignon love me some Black Peter.

[@RazPerignon]

@@SatansSimgma god bless the Netherlands

[@KatiesArabVision]

I would like to see more black and POC Santa. Santa is all colors.

[@KatrinaKrantz]

So sweet!

[@TheSlizzer348]

Who gives a toss Rick’s faith, his heart fills the room

[@Mister006]

Santa Rick's the DUDE!

[@chadstein9457]

I almost didn't watch this video, but I'm glad that I did...Santa Rick seems like a good guy. 🎅

[@hamatoyoshi8711]

Santa Rick Rocks!

[@ka9202]

They're right laughter is contagious. 😃

[@mashinkata4629]

The elves stand behind this one

[@83eitanfog]

what a genius!

[@slug..]

Whatca wonderful human being

[@pokeshaunv2405]

I'm not crying....you are!!!

[@alexnope769]

"You can be one of Santa's helpers", he says to the one black guy.

[@reep3x2]

This is refreshing

[@Gurziak]

There's a difference between being respectful and honoring someone else's traditions and then there is Santa's Inc.

[@fricku]

i love him

[@pickford3152]

This was great👍 what an inspirational man. Doing something his religion tells him he shouldn’t and not letting it stop him for a minute..and not losing his faith along the way. He seems like a pretty awesome man

[@MyDixieWrecked247]

Jolly ol' Saint Rick

[@jessamyers8761]

Thank you Santa Rick

[@Robnoble206]

As much as I hate Xmas, watching this guy gave me joy. Respect to Santa Rick.

[@tyler4728]

I like how the reindeer handler also looks like santa lol

[@fruitfly77]

Beautiful.

[@velvetwindow]

This man is epic 💓💓

[@arfriedman4577]

Dec 2023. I just checked Santa Rick website. It's open to 10 pm. I would hope he's doing well.

[@yossi7988]

Thanks, was gonna check, thanks for time stamping.

[@arfriedman4577]

@@yossi7988 your welcome. Many blessings 🎄🦝

[@ethanclark6132]

This was awesome

[@learnthumbnails]

this is so special

[@RyanWolfNZ]

Is this Santa doubling as Tim the Toolman?

[@rubene.7511]

This made me happy

[@debbywilliams9245]

Hello

[@kimberlyirving6412]

Thank you🥰🤗

[@theliquidllama1]

He's eating 3 plates of cinabuns with 2 things of milk. What a gangster.