This Is Why A Movie Doesn't Make Business Sense - Houston Howard

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Film Courage

Film Courage

Күн бұрын

Пікірлер: 189
@tumertansu
@tumertansu 3 жыл бұрын
Another industry with a similar situation but in a much worse way is the music industry. An average of 60.000 tracks are released daily and 22 million per year on Spotify, good luck on reaching any audience! It's a sad state of affairs being an artist and trying to make a living with the 0.004$ per stream you make... That being said, thank you Film Courage for being an inspiration not only for filmmakers but also artists from different walks of life. Your previous Houston Howard interviews have been eye opening for me in a way that I recently got into filmmaking and already completed 2 music videos to be released in future! It was nice to see him again, he makes a lot of business sense :)
@Ughwhatevs
@Ughwhatevs 3 жыл бұрын
Great point! Another part of that is, while the cost of making movies has gone down with the advent of new technology, the cost of making music has gone down exponentially more so. The result is that anyone with a computer can make a song now (you don’t even need instruments anymore-you can program the instrument sounds from within the software). After that, upload to SoundCloud in about 60 seconds and you’re done. And the result of that? A LOT OF TERRIBLE MUSIC! Like, a ton. So if you’re actually good (which it seems everyone thinks they are but very few actually are), your music is lost in the giant garbage pile.
@tumertansu
@tumertansu 3 жыл бұрын
@@Ughwhatevs Absolutely! Could be a fitting analogy; hoping to be a needle in a giant garbage pile while people pass by, in contrast to being a needle in a needle stack. That's what music has become in today's society: easily disposable...
@chrisshern5084
@chrisshern5084 3 жыл бұрын
That's why you sell merch and play shows. It's actually easier to get music out without a label, but start being more creative besides streaming your music, and stand out. All you need is 75 to 100 real fans and they will help pay your bills.
@brasaenviesado8764
@brasaenviesado8764 3 жыл бұрын
Music was already facing that in the 90s when anyone could release an album on a CD. It flooded the market. Only bands on MTV and P&A would find an audience. It only got worse every year since then. Movies will follow it.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
@@Ughwhatevs This is the natural evolution of art in a digital age, and also follows suit with Sturgeon's Law. Artists now have to be savvy to get their works known.
@heatherheadley1704
@heatherheadley1704 3 жыл бұрын
So I started to fund my own work in short films. I asked for financing for the long version.The film was also going to have historical, cultural and marketing of a product built into it. I got no response, although I showed how money could be made for return on investment. So I changed my business model. I did a series of shorts of the feature film over time and funded it myself. I paid all of the actors, costume makers, and crew. I then did my own marketing in a unique way. I had already set my sights and focussed agenda on a specific market and earned money 💰. Independent women who can make ends meet in everyday life, find a way. Prayer 🙏, faith and action 🎬.
@ComicPower
@ComicPower 2 жыл бұрын
This is a gold mine of information. They should be showing this in film school so the next generation of film makers wont think they can make their genius Vision with an unlimited budget.
@waynesanders1406
@waynesanders1406 3 жыл бұрын
THis guy, Shane Stanely and Jeff Deverett are MVP's of Film Courage. They deserve an Oscar
@wheresmymoneyat2482
@wheresmymoneyat2482 3 жыл бұрын
this dude Howard out here spittin gems. so the question now is.... what's the end game? where is the film industry going next???
@Zegeebwah
@Zegeebwah 3 жыл бұрын
Eventually theaters will only show mega budget blockbusters. Anything that's not a 100 million plus budget mega tentpole movie will have no inherent value anymore. Those films will be dumped on streaming services and leveraged to keep people hooked for the streaming wars. Eventually some of the big players will die out and there will be like 2-3 big streaming services left that will have a monopoly over all content
@1995yuda
@1995yuda 3 жыл бұрын
@@Zegeebwah Maybe it's time to Invest in Netflix lmfao. I bet the Mega Budget blockbusters will get worse and worse, while the TV Shows will get better and better. I'm setting my mind to write the best TV Shows the world has ever seen, that's the future.
@ImaginaryShadows1
@ImaginaryShadows1 3 жыл бұрын
The only few studios that can make originals is A24.
@SlapstickGenius23
@SlapstickGenius23 3 жыл бұрын
I’m subscribed to Tried and Refused Productions, an Indian channel that never just focuses on Bollywood Entertainment, it also focuses on Tollywood and South Korean Entertainment. Tried and Refused Productions is run by Indian film reviewer Jammy.
@meritorioustechnate9455
@meritorioustechnate9455 3 жыл бұрын
HH, T- Rev and Brad are great teachers and understand phenomenology. I consider you guys the three wise men. The Super Story Podcast and YT channel has helped me greatly. Now I’m writing everyday and creating story worlds. The knowledge is much appreciated.
@AaronReactivated
@AaronReactivated 3 жыл бұрын
And this is why i no longer even consider the idea of being a “low budget filmmaker”no thanks. This industry is the antithesis of fiscal responsibility
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
You can be an indie filmer without resorting to the studios. And depending on your festival networking, you could get studios to bid for your movie at Sundance so they can use your work as Oscar bait, cuz we know they don't make those anymore.
@chrisshern5084
@chrisshern5084 3 жыл бұрын
That's why they call it film courage, cause you need a lot of it to make it in this business, but this video was discouraging cause it comes off like well this is hard so don't do it cause there's too much shit out there and too much competition. Well I say stand out and someone will see you. If you do it for the love, the other shit will follow, and im going to stick with that model.
@alancranford3398
@alancranford3398 3 жыл бұрын
Lots of people are making money off movies. The catering companies and their kraft tables get paid. Those providing camera gear and film or recording media get paid. The studio collects rent. Location shoots pay. The set builders get paid. Extras get paid. Some actors get a cut of the gross, but they also get money up-front. The cast and crew and contractors all cash their checks. Advertising seems to be a great big piggy bank.
@AaronReactivated
@AaronReactivated 3 жыл бұрын
100% there’s no way studios are losing money, they just want to guarantee/expedite their return
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
@@AaronReactivated Studios aren't losing money because they're part of larger communication conglomerates now (except Disneyfilm, bless their broke lack of hearts).
@AlanDoveKarting
@AlanDoveKarting 3 жыл бұрын
You don't make money making movies, you make money by selling cameras. That's the market shift.
@AaronReactivated
@AaronReactivated 3 жыл бұрын
No way. Arri isnt marketing 100k cameras to Brokefilmakers. Half the gear is rente. They make money from the movies IP and the long term holding of the art
@BDLabs2
@BDLabs2 3 жыл бұрын
Cameras are dying out due to smartphones. Until they put more computational power into their gear, no one will buy.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
Is the iPhone 13 better than RED cameras? This needs to be sorted.
@MRKYootube
@MRKYootube 3 жыл бұрын
What the hell is "PNA" and why does he repeat it 50 times without explanation as if we're in the business already? EDIT: "Prints & advertising", thanks Film Courage! Some phenomenal industry insight on display here.
@dextergarner1286
@dextergarner1286 3 жыл бұрын
Marketing. I just learned this a day ago when William Eubank mentioned it in an interview. It’s an old term but really it’s just distribution and marketing. Back in the day you had actual reels sent to theaters and advertisement was posters, tv spots etc etc
@filmcourage
@filmcourage 3 жыл бұрын
P&A or prints and advertising. Here is an article from 2017 which goes into more detail on the topic - stephenfollows.com/prints-and-advertising
@MRKYootube
@MRKYootube 3 жыл бұрын
@@filmcourage Thank you! Amazing interview btw. Probably the most important conversation in filmmaking right now besides the survival of movie theaters.
@Steve-sz4bh
@Steve-sz4bh 3 жыл бұрын
I haven’t heard this specific term before but it was clear he was referring to marketing. Anyone with an ounce of common sense could pick up on the context clues.
@MRKYootube
@MRKYootube 3 жыл бұрын
@@Steve-sz4bh "Who cares what the acronym actually stands for? I basically know what it means from context clues!" Thanks but that's not good enough for me personally 🙂
@James_Bowie
@James_Bowie 3 жыл бұрын
Good luck with trying to scale ticket prices to production costs!
@cjandersen
@cjandersen 3 жыл бұрын
Kinda wish I could see a pie chart or some graphical representation of the stuff he's talking about that's led to the death of the 20 million dollar movie.
@toddkonrad2407
@toddkonrad2407 3 жыл бұрын
Not a bad idea at all, it’d be a great way to explain how the math works today and who it favors vs doesn’t favor. Just like the current IATSE situation. Studios with bigger budgets forcing crews to work incredibly long hours without sufficient rest or breaking for meals. Why? The food penalty rates apparently haven’t been updated since the 80s, so it’s cheaper now to pay them and keep them working than not.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
This looks like a job for Kurzgesagt! But it did sound like he used a bullshuyte excuse to justify why Hollywood forsake low budget movies. Those should focus on niche audiences instead of spending hundreds of millions to squeeze every single dollar it can, which is when the law of diminishing returns kicks in. Dollar squeezing is why twitter whining is considered "market research".
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
@@toddkonrad2407 It falls upon the age old question: What dat profit margin do tho?
@reginayfavors
@reginayfavors 2 жыл бұрын
Yeah, you got to take into account visual learners. I need to see the same too.
@filmcourage
@filmcourage 3 жыл бұрын
What was going through your mind as you watched this video?
@jasonwaterfalls9615
@jasonwaterfalls9615 3 жыл бұрын
That my ambitions to make movies may not be in my best interest, and the current Hollywood trend of rehashing older successful films is their unimaginative solution to an outdated business model
@dextergarner1286
@dextergarner1286 3 жыл бұрын
That I did NOT need to hear this. 🤣 Odds are stacked in making a film alone. Making a financially successful film. Oh my.
@paulcrowder
@paulcrowder 3 жыл бұрын
I quit.
@thefutureapocalypse
@thefutureapocalypse 3 жыл бұрын
Excitement.
@ve4mm
@ve4mm 3 жыл бұрын
Go to Winnipeg to Shoot and do post-production. 25 cents on the USD. Hallmark are here all the time. Reeves and Penn are always here. Smart Money goes to Canada.
@schreckpmc
@schreckpmc Жыл бұрын
Sooooo…what this guy is saying is that I should finish my Bronze Age caveman super genius screenplay but that I should not count on it ever making it’s way onto film…fantastic. Not a problem. Keep the delusion alive is what I say.
@southlondon86
@southlondon86 3 жыл бұрын
He says there are a tonne of places you can sell a 1 hour drama to... where exactly? I’ve researched and am yet to find anywhere that doesn’t have staff writers that do that. And being a staff writer is not a desire.
@df1phantom
@df1phantom 3 жыл бұрын
This is an excellent and informational video I didn't even think about that I know about the damage to the music industry but didn't even think about the damage to the film industry with the expansion of the business model
@workaholick
@workaholick 3 жыл бұрын
looks like selling illegal drugs is less of a gamble, a better business model than movies. no need to promote your product, people who want it know it, and you put in less money for return of investment and a actual profit....
@Thenoobestgirl
@Thenoobestgirl 3 жыл бұрын
Lol
@brothaprophettv1162
@brothaprophettv1162 3 жыл бұрын
I’ve been thinking about taking that route
@Historyprops
@Historyprops 2 жыл бұрын
Do antiques.... Good too but less trouble ;)
@joshuacollins7470
@joshuacollins7470 3 жыл бұрын
Filmmakers must start their own movie theater chains.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
Or their own distribution channels to negotiate with theater chains.
@MatthewKanwisher
@MatthewKanwisher 3 жыл бұрын
How about streaming services ? If you produce a movie for Netflix or HBO, how much marketing do you really need? Wouldn’t that lower the cost significantly ?
@choreomaniac
@choreomaniac 3 жыл бұрын
It would at least lower the risk. And also even if a movie doesn’t do well in the first two weekends it can still make money back on streaming or Redbox.
@JERSEYBOYPLAY2HARD
@JERSEYBOYPLAY2HARD 3 жыл бұрын
@@choreomaniac not making money because it’s a one time payment and if not advertised you’re going to get lost in the shuffle.
@Thenoobestgirl
@Thenoobestgirl 3 жыл бұрын
@@JERSEYBOYPLAY2HARD Netflix makes billions of dollars every year. I think they're good on the investing in on great content front and can spare a few millions if one or two of their movies/series flop...
@kingkunta7633
@kingkunta7633 3 жыл бұрын
What is pna?
@filmcourage
@filmcourage 3 жыл бұрын
P&A or prints and advertising. Here is an article from 2017 which goes into more detail on the topic - stephenfollows.com/prints-and-advertising
@gohome71
@gohome71 3 жыл бұрын
What got me thinking as those who tried to get in the entertainment industry, we have all the availability to promote ourselves. Sadly not many people would get to that certain for those who are independent. Independent entertainers are going to have more difficult times than Hollywood promoters. I don't have a real solution for this but I believe maybe it starts working from local online support and spread it out in the web once ready and go.
@tedereTSSK
@tedereTSSK 3 жыл бұрын
Thank you. Keep repeat button on. Real good stuff.
@Sams.Videos
@Sams.Videos 3 жыл бұрын
15:04 Oversaturation of anything isn't a good thing. It is usually an alarm bell for a collapse of something huge to come.
@1995yuda
@1995yuda 3 жыл бұрын
You have to look at other markets and see how they deal with saturation. They've been doing it for years.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
Oversaturation is both inevitable and a point of view for those who haven't figured out what they like.
@thegray5730
@thegray5730 3 жыл бұрын
Variable pricing for tickets makes so much sense. Gabriel Iglesias tickets in Chicago are between $240 to $90 for the same show, where as in Mobile AL it's $70 any seat, and lesser known's are around $40.
@dextergarner1286
@dextergarner1286 3 жыл бұрын
Creative quality film content would have to set a high bar for what has become formulaic genre films when people can wait for video/stream or uploaded on a server out there and have so many choices in media to devote their attention to. I don’t think you can convince people to pay a higher ticket price without some sort of guarantee or give the buyers something of intrinsic value.
@mr.b6789
@mr.b6789 3 жыл бұрын
@A dudes thoughts I think it's a bit of both: the costs have to go down instead of up and also the market is changing fast..
@ozymandias5449
@ozymandias5449 3 жыл бұрын
Hell no. That will drive up piracy
@mr.b6789
@mr.b6789 3 жыл бұрын
@@ozymandias5449 I don't think there is a real correlation between piracy and price elasticity of demand.. Of course it must be popular to be pirated, but I think you can see that amount as a certain percentage instead of a variable depending on popularity.
@dextergarner1286
@dextergarner1286 3 жыл бұрын
@@mr.b6789 fair point.
@1995yuda
@1995yuda 3 жыл бұрын
Film Courage and Houston providing the Secret Sauce AGAIN --- Thank you!
@YM-ow1jx
@YM-ow1jx 3 жыл бұрын
Stranger Things didn't have a lot of PNA. Didn't have hardly any advertising. The actor David who played Sheriff Harper admitted this in a recent interview/article. And look what became of Stranger Things. The Matrix was a sleeper hit. Little to no advertising. It just appeared in theaters. Advertising or no, if people want to see your movie they will.
@FirstnameLastname-yc2mt
@FirstnameLastname-yc2mt 3 жыл бұрын
Stranger things is on a paid platform and is promoted in house, they already have a subscriber base and media outlets talking about it is free advertising. Doesn't really count The Matrix is anecdotal. Some movies have good word of mouth in addition to the fact that it was a really good movie, again, free advertising. The $20 million movie is going to need a lot of advertising, because, as he said, the market is over saturated. There may be movies that you could sit through and like, would pay money to see and enjoy, but may not be critically acclaimed, have cult potential or considered a must see movie. Advertising exists for a reason.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
@@FirstnameLastname-yc2mt But it depends on what type of advertising is used. Social media is still the cheapest and most wide-reaching, but Hollywood egos want to squeeze every dollar they can, so they use more ancient venues like talk shows and inundating ad space (especially Superbowl) to appeal to those who've already seen the ad and decided "nupe" the first time, as if the billionth time will help. That's when marketing becomes expensive.
@heatherheadley1704
@heatherheadley1704 3 жыл бұрын
Thanks Film Courage for your guidance and these wonderful tips.
@filmcourage
@filmcourage 3 жыл бұрын
Cheers Heather! Follow up to this segment going up on the channel on Monday at 5pm PST. Houston gives his thoughts on the new business model for creators.
@heatherheadley1704
@heatherheadley1704 3 жыл бұрын
@@filmcourage thanks 😊. I will.
@heatherheadley1704
@heatherheadley1704 3 жыл бұрын
@@filmcourage I saw Houston's commentary.
@filmcourage
@filmcourage 3 жыл бұрын
@@heatherheadley1704 Hope you got more value out of it!
@heatherheadley1704
@heatherheadley1704 3 жыл бұрын
@@filmcourage I really did. Thanks again.
@Klay_Dubya
@Klay_Dubya 3 жыл бұрын
The flare of attention for the potential Robin William's biopic is a clear example of how people's demand may be able to still drive certain productions. I think the only way to stay away from being a needle in a needle stack is to genuinely make something that isnt influenced by producers and insane amounts of money. That being said word of mouth is the most powerful thing available. Look at squid game.
@Wired4Life2
@Wired4Life2 3 жыл бұрын
But can you reintroduce that to an industry that has become dependent on opening weekends for over two decades now?
@varsityathlete9927
@varsityathlete9927 3 жыл бұрын
As soon as I watched Squid Game it reminded me of two films. Cube and Battle Royale. Here is the interesting thing, possibly part of the calculation Netflix made, Cube - humans stuck in a deadly game there has been a bunch of films roughly like that come out in the last year or two. Battle Royale, its the most popular style of online gaming, PUBG esp is a direct reference to Battle Royale, fortnite less directly but it is there. So Squid Game is not absolutely a random cool thing the produced, there has been a trend towards that type of content for a while.
@pinchebruha405
@pinchebruha405 3 жыл бұрын
This is the phenomenon affecting everything its always the money guys that dictate everything, they take great ideas and drive them into the ground or change them so much they dont work and wonder why?
@Thenoobestgirl
@Thenoobestgirl 3 жыл бұрын
True. If you can make memes out of it then it will boom.
@Thenoobestgirl
@Thenoobestgirl 3 жыл бұрын
@@varsityathlete9927 watch The Hunger Games. Also Cube gave me nightmares when I was young and I'm still afraid of watching it again now that I'm 27 but I kinda wanna see if it held up lol
@aritrabha
@aritrabha 3 жыл бұрын
Someone needed to spell out these hard truths. Expertise and technology is becoming so widely accessible that doing business using them is becoming less and less profitable as more and more creators are competing with each other for the same consumer pool. Even consumers need to realise that the high they used to get from those occasional out of the box projects once in a while is getting lost due to flooding of the market with numerous out of the box contents thanks to over democratisation of technology. The music industry has already suffered heavily, now it seems that the movies are next.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
We're all headed to a niche market nowadays, and it's glorious. Reject popularity and embrace the niche.
@Sams.Videos
@Sams.Videos 3 жыл бұрын
18:17 The only sollution is to slow everything down, beconing less greedy, and more sober in all the aspects of the human life. This to start to reapriciate the smaller things in life in order to make the cinematic experience something special again. Back in the days I went to the theater like religious people went to the church. Today people go the theater like going to McDonalds. The sacredness of cinema has died. The saying goes: "I think therefore I am." Not "I consume therefore I am." Filmmaking is a way of life, not a business model. It's living a rich life without the need of being wealthy.
@1995yuda
@1995yuda 3 жыл бұрын
Nothing is "sacred" about cinema. Things are not sacred, only G-d is.
@Sams.Videos
@Sams.Videos 3 жыл бұрын
@@1995yuda Cinema becomes a sacred and Divine experience when it elevates the human spirit in a cinematographical way.
@1995yuda
@1995yuda 3 жыл бұрын
@@Sams.Videos Not in my bible it ain't! Only G-d is Sacred, by the very definition...Not to mention Divine! Cinema is Art, sure. It can be profound at times. Sacred is reserved only to the one true G-d of this reality.
@Sams.Videos
@Sams.Videos 3 жыл бұрын
@@1995yuda Why are you spelling God as G-d? Which God are you referring to? Yehovah, Yahweh, Allah, Xenu, Raël ?
@1995yuda
@1995yuda 3 жыл бұрын
@@Sams.Videos The only G-d that exists, the living G-d, that is beyond reality, the only true One.
@INWMI
@INWMI 3 жыл бұрын
nice talk
@Amelia_PC
@Amelia_PC 3 жыл бұрын
Yeah. There are a lot of things being pushed into the system. Yes, there are many SIMILAR things in the system. Things I DON'T want to consume (I'm sick of supernatural stuff or fantasy lands). The system is oversaturated... For the mainstream. I'd pay twice as much for something that I really want to watch or consume. He IS right. Movies don't make business sense at all. Movies were commoditized. Everything he said is true. It forces us to do two things: shove more familiar and comfy stuff to a larger audience or dare to be different and small. Now we have to decide what to do with this information.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
It's all about branding. You have to start small, as in "first hit's for free" small. Build an audience the cheapest way possible. Then when the audience is sizable, you hit them with the good stuff that they pay through the nose to get. But no one wants to do that groundwork. They want to be TikTok famous in a heartbeat.
@Amelia_PC
@Amelia_PC 3 жыл бұрын
@@commandercaptain4664 "They want to be TikTok famous in a heartbeat." True. Even starting small is insanely hard today. I've tried the "give free" small start and it was a catastrophe. That's the reason I found myself a company to help me with distribution and ad campaigns. But I only got it because I'm a veteran in my industry (comics). I think successful people in social media have their merit. It's a unique skill and not everybody can be good at everything. So I had no choice and paid the cut. If I was in the same position as those skilled social media people, I'd do the same. Less work, more results. Unfortunately, I need an army, even for a small start XDD
@Damacles9
@Damacles9 3 жыл бұрын
Great interview!!
@Thenoobestgirl
@Thenoobestgirl 3 жыл бұрын
Shouldn't have the democratization of technology lowered production costs?
@FirstnameLastname-yc2mt
@FirstnameLastname-yc2mt 3 жыл бұрын
No, it doesn't matter that technology has improved because competition has increased so the cost of ads will increase
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
@@FirstnameLastname-yc2mt Ad costs increase only due to the venues those ads are shown. Social media is still the free-est ad space there is. And democratization has lowered production costs, but Hollywood egos are still at an all time high, so we'll keep hearing about $600M budget movies.
@PVProduktion
@PVProduktion 3 жыл бұрын
Very informative and eye opening thanks!
@filmcourage
@filmcourage 3 жыл бұрын
Thanks for watching! Keep an eye for our next video with Houston going up this Monday at 5pm PST.
@southlondon86
@southlondon86 3 жыл бұрын
Yet again another excellent video inspiring a lot of thought. 👍 🔥
@user-microburst
@user-microburst 3 жыл бұрын
But can’t distribution just be made via internet to the exhibitors? All they’d have to do is pay and download the movie. I never understood the distributor part, but in 2021 it seems pretty superfluous
@BDLabs2
@BDLabs2 3 жыл бұрын
When a film is streamed, it’s very prone to get pirated and leaked on the internet. Film studios are scared of the internet as much as record labels are because of that. They want as much control as they can to make sure the films don’t get bootlegged into oblivion. They’re set in their ways of theatrical distribution, so that’s the only realm they like to work in. It will change, but slowly.
@user-microburst
@user-microburst 3 жыл бұрын
@@BDLabs2 I see, but I mean why don’t the producers directly distribute to the exhibitors? There is no more need of film reels, is there? They can deal with all exhibitors via email and just offer the movies.
@aetikesproductions8926
@aetikesproductions8926 3 жыл бұрын
He is dropping major jewels
@HoneyO
@HoneyO 3 жыл бұрын
why pay the actors so much?
@AaronReactivated
@AaronReactivated 3 жыл бұрын
Bc it’s the best marketing tool you have for a movie
@albertabramson3157
@albertabramson3157 3 жыл бұрын
Tragic that so many in the art-music-film industry don't understand: Technology increases both supply and variety, drawing more people in to see what's available. The flea markets and food courts brought in 2-5 times as much business per table and justified the concentration of business in one area. Increased supply and variety gradually increase demand, resulting in more buyers and more opportunities.
@yorkipudd1728
@yorkipudd1728 3 жыл бұрын
Thus the lowering of quality.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
@@yorkipudd1728 Quality is subjective.
@Evangelionism
@Evangelionism Жыл бұрын
There's nothing more attractive than a man who so thoroughly has an understanding of economics and principal drivers of social progression. Edit: And I'm not even gay.
@BoomerZ.artist
@BoomerZ.artist 3 жыл бұрын
This is just not a film problem, it is happening up and down the entertainment industry. Look at Amazon publishing for books. Literally anyone can publish now. But thousands of books get put on Amazon daily so it just becomes noise. Same with comics. As things becomes easier to do, the trash won't be separated from the gold. Try to find something to watch on youtube at random. Good luck. Its too much background noise.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
That's what word of mouth and critics are for, to sort out the morass and bring awareness to the breadth of content. This is only natural digital evolution.
@ShogunOrta
@ShogunOrta 3 жыл бұрын
What's P and A?
@filmcourage
@filmcourage 3 жыл бұрын
P&A or prints and advertising. Here is an article from 2017 which goes into more detail on the topic - stephenfollows.com/prints-and-advertising
@toddkonrad2407
@toddkonrad2407 3 жыл бұрын
Prints and Advertising. Traditionally, it was the cost of actually creating exhibition film prints (which was expensive as hell) and marketing costs (advertising, PR, etc.). No one really makes prints anymore but they still use the term as the overall distribution costs.
@ShogunOrta
@ShogunOrta 3 жыл бұрын
@@filmcourage Oh, thanks alot! These videos are great!
@filmcourage
@filmcourage 3 жыл бұрын
We appreciate it. We love this interview with Houston and are excited to share more.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
It's like T and A, but far less sexy and more like D in an A.
@computerjantje
@computerjantje 3 жыл бұрын
I have to re watch this video but something tells me that his story about the business is too simple thinking in excising absolutes and throwing with figures and comparisons as if they were true. There is a lot more to it then this simplification is my first thought.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
Agreed. Marketing doesn't precisely cost that much and reap exactly so little in return. It's that way of thinking that keeps showbiz so stagnant (and online opinions of the subject so insoluble).
@UCHPodcast
@UCHPodcast 3 жыл бұрын
Houston Howard aka Mr. Film Brain 🧠
@dice268926
@dice268926 2 ай бұрын
Corporate greed destroyed USA'S heart ❤ Film, Music, Housing and Auto
@samykingson5427
@samykingson5427 3 жыл бұрын
about studios making more big budget movies as more safe bet , that is like what record labels doing by investing millions in just few singers .
@FirstnameLastname-yc2mt
@FirstnameLastname-yc2mt 3 жыл бұрын
I read or watched somewhere that the music industry loses money on 90% of their artists so they need the other 10% to make money to make up for the losses. Mainstream artists like Taylor swift and whoever will complain about not owning masters, but when the label is putting up millions to promote you they need to recoup somehow. Also, that and despite her complaining is mega wealthy being worth around $300 mil I believe..
@josepablolunasanchez1283
@josepablolunasanchez1283 3 жыл бұрын
Quality of movies and PR have gone down. Customers do not pay for costs, they pay for quality. Rise prices and you will see very few people buying. Insult customer in social media and then blame them for movie failure and that will not bring any money back. It seems Hollywood will need to go bankrupt.
@David5201
@David5201 3 жыл бұрын
lol 50$ per tickets for movies like ww84 lmao people will drive the ratings down even further if a movie is bad and this will drive movies down even further... Most people I know who watch movies have attitudes like, w/e if it bad its 15$ bucks... but most people wait for the cheap night 7.50CAD
@Thenoobestgirl
@Thenoobestgirl 3 жыл бұрын
Right??? Maybe if they *lower* the prices people would actually go back to the theaters...
@Sams.Videos
@Sams.Videos 3 жыл бұрын
What filmmaking has become today reminds me of what coocking has become for Marco Pierre White : A Michelin Cheff cooking with Knorr stock pots.
@samhippensteel
@samhippensteel 3 жыл бұрын
Love Marco
@Brian_J_Dickson
@Brian_J_Dickson Жыл бұрын
That’s a hilarious and niche observation but I know exactly what you’re talking about
@soft8460
@soft8460 3 жыл бұрын
oh my God, I am sad.
@TheGingerburger
@TheGingerburger 3 жыл бұрын
£50 dollars for a movie ticket??😂😂 you're fucking crazy,I wouldn't pay that for an 8K blu ray disc that I can watch over and over and over and over again.
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
Change £ to $ and I still wouldn't pay that.
@timothystoneman5860
@timothystoneman5860 3 жыл бұрын
This is probably why I might never get into the film industry with my writing. Just goes to show how bleak the industry has became. Better off just writing a book or short story.
@FirstnameLastname-yc2mt
@FirstnameLastname-yc2mt 3 жыл бұрын
Write a short story once a week or every other week to start and release a book at the end of the year. Let the short stories be your mixtape and the book your album. People love series. Start the first book as a series, every 2-3 years. Sooner the better if you don't get the writers block
@danteamodeo1061
@danteamodeo1061 2 жыл бұрын
You can do it
@MrArakhon
@MrArakhon 3 жыл бұрын
More, more, more and more BS. 95% of movies and games are BS, because of the commoditization. (way more than 95%).
@theglanconer6463
@theglanconer6463 3 жыл бұрын
Variable prices. Would be an interesting concept. At least if small budget movies would get cheaper. Usually with these things everything will get more expensive. But if it would work it would be brilliant. It would be the end of big budget movies though. It would be extremely expensive for a family with let's say 2 children. And stop paying all these actors obscenely amounts of money while giving the rest a pittance (and the audience another mediocre but very expensive movie)
@commandercaptain4664
@commandercaptain4664 3 жыл бұрын
That all sounds great to me. Death to blockbusters.
@Zegeebwah
@Zegeebwah 3 жыл бұрын
I'm wayyyy ahead of this guy I gave up a long time ago 😎
@Thenoobestgirl
@Thenoobestgirl 3 жыл бұрын
Lol
@FirstnameLastname-yc2mt
@FirstnameLastname-yc2mt 3 жыл бұрын
Survival of the fittest. You just eliminated yourself.
@Historyprops
@Historyprops 2 жыл бұрын
There is so much stuff thrown on the market, that's all the same shit. Let's see if it works, when it is different ;)
@mjl1966y
@mjl1966y 3 жыл бұрын
Too much content - too hard to find the good stuff.
@tekannon7803
@tekannon7803 3 жыл бұрын
Without even listening for a full 7 minutes, this videocast of Houston Howard tells us that our economic system is broken beyond repair. The film industry shows us very clearly that capitalism is not meant for getting a lot of people to be able to realize their dreams. Every capable film maker should be able to make his or her film. Period. We've got to get another system in place that backs everyone and not just a few lucky people.
@tekannon7803
@tekannon7803 3 жыл бұрын
@@ithurtsbecauseitstrue GREAT to hear from you. What is obvious is how hard it is for all of us to break through the stone wall of the existence we've made for ourselves. You see, I don't ever get mad at anyone in our system, because the smart ones, the clever ones, the dishonest ones used it to get where they had to go. The people that don't get it end up struggling to get by. This is an exciting time in history, things don't change unless it comes from the bottom up. We're destined to invent a way to live where everyone gets to do what they want to do in life. Capitalism has been there for all these centuries, and now it's time for something new--but not the other systems we know of, I mean something new.
@tekannon7803
@tekannon7803 3 жыл бұрын
GRRRRRRRRRREAT to hear from you. What we need is another economic system, and I have invented one that will be published in a month or two. I am not an economist, but I have an idea of how an economy would work better---again, in the opinion of a lay person. It will be published on Austin Macauley Publishers.
@KOTSATL
@KOTSATL 3 жыл бұрын
@@ithurtsbecauseitstrue "progressivism" is still capitalism. The workers don't own the means of productions, the studios do. That's capitalism. Corporatism has nothing to do with socialism. You don't know what these words mean.
@KOTSATL
@KOTSATL 3 жыл бұрын
​@@ithurtsbecauseitstrue No, I'm focused on the actual definition of these things and you are focused on feelings. I have no feelings towards one system or another, I'm just pointing out that you don't know the difference and clearly don't know what you're talking about.
@KOTSATL
@KOTSATL 3 жыл бұрын
@@ithurtsbecauseitstrue don't know and don't care. Again you are arguing with emotion rather than fact. All you're describing here is authoritarianism, which can occur under a number of political and economic structures.
@Krwler
@Krwler 3 жыл бұрын
Very sobering….
@sauali5065
@sauali5065 2 жыл бұрын
👌🏿👌🏿
@mythologic
@mythologic 3 жыл бұрын
All pragmatic people who try to create some piece of cinema that makes sense to them and popular people fail. They need to see this.
@AaronReactivated
@AaronReactivated 3 жыл бұрын
I literally only joined the film industry bc i realized being pragmatic doesn’t matter i this business. What’s pragmatic about crashing cars and blowing up city blocks just so you can get a cool shot
@JERSEYBOYPLAY2HARD
@JERSEYBOYPLAY2HARD 3 жыл бұрын
@@AaronReactivated it’s the name of the property that sales. You can make a regular big budget action movie but most likely might Bomb if it’s not a name like marvel, transformers or John wick for example.
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