This SEO Mistake is RUINING you on Google

Find out the #1 SEO architecture mistake that could be costing you THOUSANDS of dollars each month. Discover what it is, and how you can easily overcome it...
►► This video is sponsored by SERanking: seranking.com/partners/Matt-D...
Timestamps:
00:00 Intro
00:18 Don't rank your homepage
01:48 Keep your options open
02:41 Interlink to establish topical relevance
04:43 Make outreach link building easier
05:22 Ensure your site is easier to sell
06:35 How to create a great homepage
Resources:
InLinks: inlinks.net/
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[@MattDiggity]

➡ Join my FREE SEO training here: affiliatelab.im/free-webinar/ (Exclusive content: not found on my blog or KZbin)

[@sobovoy]

We actually teach the exact opposite in Roofing SEO School, primarily because it's all about local and service-specific SEO. Homepages rank the best for the biggest city+ service combinations, primarily because IT IS the homepage and it naturally gets the most amount of backlinks. Adding additional cities to such websites make them rank pretty easy as well since the homepage is already strong and it is very natural. In local SEO this is the most common strategy, unless the company is focusing on multiple services... which is more and more rare these days. In this case we recommend having multiple websites. It's all about speed at the end of the day, and speed belongs to specialists.

[@MattDiggity]

Definitely a case for EMDs and laser targeted home pages when you're going mega niche and local.

[@ThomasWarren-rk6hc]

You putting this up for free is actually clutch - praise to you

[@brycecox8249]

Came to the channel looking for site structure advice. Got everything I needed. Love the content

[@JasperWheeler-rt5ry]

Clear and understandable, I wish there was more information like this.

[@Stockholm_Syndrome]

This is really good stuff. Thanks Matt! Greetings from Sweden.

[@DiabeticGameGuy]

This is brilliant. Thank you! I always learn so much. I am definitely guilty of trying to rank my home page for KWs.

[@ReinerVogel-fr4qw]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@thegentlemantherapy]

Always informative 💙

[@jamesscott1711]

Superb information Mr Matt. Keep up the good work 👍

[@BlakeDorsey-lu9ns]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@adminvx]

This was very insightful , thank you!

[@goldretirementsolutions]

The Portal concept is a great idea. I have been using my homepage to put a lot of content on there. Which isn't going well obviously. I'm going to implement this tactic and monitor the results. Thank you Matt for this video.

[@digiratimax]

Smashed that like button until it turned maximized-blue! 😊

[@ThomasJonesSEO]

Hi Matt, thanks for the video! Would you not consider EMDs for affiliate sites now? If so, would your approach change?

[@mfaisal8984]

Hi Matt Waiting for your GSC video Hope you test the new AI-based search engine I watched your previous video on SGE but I like to listen more from you

[@denyekriznanmondla.6536]

cool t-shirt. Continue to inspire!

[@onlineshopping4616]

Amazing content as always.

[@Aki-wq6xh]

Good advice x

[@SoulpunkTVshow]

I absolutely respect and enjoy your sense of humour.

[@SampsMainoo]

Hey Matt, thanks for the very informative videos. Is it wrong to link from your internal pages to the homepage, especially from first tier or pillar posts pages?

[@MattDiggity]

Not wrong

[@RachelReimagines]

Thanks for this Matt, it helps to put me on the right track! Is it possible to rank your homepage for brand terms if 1) your domain contains your brand term but is not an exact match, 2) your brand term is in the copy of the homepage but not a Heading tag?

[@mraayushkumarr]

Thanks a lot bro

[@MattDiggity]

Always welcome

[@DigitalSamTV]

This is a solid, logical vid Matt.

[@PeterDennis-ps2ik]

That's just awesome.

[@LuisJohnson-yu4di]

Which do you prefer: 1) creating tag pages manually or 2) implement page generation by applying a filter?

[@AlexA-xi3xd]

For specific keywords yes but before getting your collections pages ranked your homepage needs to be powerful though

[@nellynelson3460]

What if you have a local services company and your homepage is already ranking in your geo area, would you still add a separate location page for it?

[@MattDiggity]

Probably not.

[@OneFocusPhotos]

Should a service website like plumbing link to it's different service areas from the home page? Ex: home page links to Atlanta plumbing and detroit plumbing pages.

[@MattDiggity]

Any page you REALLY want to rank should get a homepage link.

[@user-wy5oh8he2o]

Hi Matt, Thanks for your video. But I have a question. I checked your article about anchor optimization and the part about internal links (anchors) and the chart at the end of the article. After that I decided to check my blog posts and from each one add a link to the homepage with anchors 60% keyword, 20% brand, 20% misc. Now it looks like a wrong way. So should I proceed and link from my blog posts to my homepage with optimized anchor internal links or it's better to get rid of this strategy? Thanks for your help!

[@MattDiggity]

Don't worry about changing anchor text unless its horrible. You're fine.

[@user-wy5oh8he2o]

Thank you for getting back to me, and thanks for all the valuable content.

[@GabrielWenham]

How to properly separate information and commercial requests on the site for promotion? Is the section and product card suitable for this?

[@okafoevelyn7587]

Hi Matt, would really like to know low competition blogging niches a beginner can get traffic with. Please can you help me out?

[@AdriannaSimpson-eo8qf]

We moved the group of high-frequency requests [plate heat exchangers] from the main page of the project to the internal one (HC=2), as the range of the company's services expanded. After moving the content and changing the relevant page in Google, we recorded a drawdown in positions. Now the positions are not growing, why? What can be done?

[@larsendk944]

Surfing and Scuba diving is in my opinion semantic relevant to each other as they are both components within the larger knowledge category of 'water-based activities'. Love your videoes and i always hit that like button. Just honest feedback from a fan.

[@larsendk944]

What a weak attempt to be funny. Look up the definition of a knowledge category or node instead. Contextual distance between two subjects is always relevant before making a definitive statement.

[@artofficialintelligence6663]

Scuba Surfing.

[@serviceproper]

Eh, what about for local business seo. Like Miami plumber ?

[@CharlieAdams-pz6bu]

Hi! Is it bad if users come to pages from external sources and when they navigate internally, they will not be able to return to it, except by clicking the "Back" button in the browser?

[@bogdanmihaipantelimon1074]

Although it has nothing to do with this video, I would like to ask something. Do you consider the renewable energy niche popular and important?

[@MattDiggity]

Sure

[@Mrmohhy]

If your homepage url has the exact volume keyword you want to rank for and you focus on a super niche. You will automatically rank your homepage instead of a category page with the products.. If you try to give power from the homepage to the collection page you will get cannibalisation problems correct? At least this is my experience. Tried to rank for my most important keyword manually through the collection page (avg pos. 12 - 8. When I changed I to the homepage (4-2). Without backlinks, just advanced SEO structure 2 months. Now I'm having a little drop to 8 so I'm still kinda testing

[@justinh5076]

You are exactly correct in what you said!

[@jonasweckerle]

What should you do, if your website has an exact-match domain?

[@Jezzajomothegamer]

i think in that case its not a big deal, just limited scalability

[@MattDiggity]

Agreed

[@AaravMacdonald-dz6zt]

Created a new site for recipes. We have already placed 5000+ pieces, but there is almost no traffic from the search. Why?

[@akhilrawat3251]

But why some seo experts preferred to create multiple pages and target this instead of home page

[@sterlingmcmannis4320]

Interesting premise, but why not at least build the homepage with more general, high KD terms? Once the website has earned more topical authority, they might also rank for the homepage terms.

[@MattDiggity]

Then what if you want the site to expand beyond that niche?

[@sterlingmcmannis4320]

@@MattDiggity I guess my clients generally don’t. I see your point though.

[@OliverKelly-bc1vn]

Hello. Tell me, if the traffic of visitors is artificially created on the site with the help of bots, what can Google do?

[@KnoxRiley-bd2od]

The site is relatively young, in promotion for almost 2 years, but, unfortunately, no serious results have been achieved so far. What could be the reason for this "stagnation"?

[@brandonwebb474]

What about pages like about and contact?

[@YesitisDex]

What about it

[@brandonwebb474]

@@YesitisDex "WhAt AbOuT iT"

[@YesitisDex]

@@brandonwebb474 yes, what about it

[@ordaflo]

So does this means we shouldn't index our homepage?

[@MattDiggity]

That's definitely not what I'm saying.

[@gregdotcomm]

where can I buy that shirt?? lol

[@dasbizarre]

Hey Matt. How do I know if my domain is "shadow banned" on Google? I posted 43 chatgpt generated articles with heavy edits to comform to EEAT.

[@MattDiggity]

How new is your site?

[@dasbizarre]

@@MattDiggity It's about 3 weeks old currently!

[@dasbizarre]

@@MattDiggity ping! :D (sorry, soft follow up)

[@NavdeepKumar-do1fy]

Complete gold

[@VenturaIT]

Could you do a video about the sandbox? Everyone is publishing and not sure if it's Ai or content related, or too many pages, or their body odor, some thing Google is tracking them personally, or if it's a velocity problem, or the "sandbox"... I was doing a test and published over 6,000 pure duplicate content landing pages with long content (not Ai generated, but peiced together)... everything indexed for about a week or so then deindexed quickly... the domain was aged but had never been used... no links... I have pure duplicate content sites with hundreds or thousands of pages ranking... so I am trying to figure out what Google is doing with their system here and so is most of the SEO community, nobody knows... I think it's just trust based (based on links and other trust factors) but I don't know. Google says there is no duplicate content penalty, btw. "Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results." - developers google search blog 2008 09 demystifying-duplicate-content-penalty (not sure if that is still valid since it was so long ago) Google: no duplicate content penalty Duplicate Content: 5 Myths and 5 Facts About How It ... Neil Patel neilpatel › blog › myths-about-duplicate-c... According to Google, duplicate content won't tank your SEO rankings. They specifically say: “Duplicate content on a site is not grounds for action on that site . --- Ask any marketer: Content marketing is one of the most effective ways to grow your audience online. Sharing quality content consistently is a critical component of an effective search engine optimization (SEO) campaign and a driving force in guiding potential customers further along your funnel. With the amount of work it takes to churn out unique, well-written content on a regular basis, it’s easy to see why duplicate content exists (even though most of it is unintentional). But does having duplicate copy result in lower rankings on search engine results pages (SERPs)? Yes and no - and not in a manner that you’d expect. It is a common misconception in the SEO industry that duplicate copy negatively impacts your rankings because of a perceived Google duplicate content penalty. In a recent Google SEO office-hours hangout, Google Search Advocate John Mueller shared that Google doesn’t attach a negative ranking score on Google SEO duplicate content. It does, however, choose which pages to show. “…it’s not so much that there’s a negative score associated with it,” said Mueller. “It’s more that if we find exactly the same information on multiple pages on the web, and someone searches specifically for that piece of information, then we’ll try to find the best matching page.” - thriveagency

[@MattDiggity]

Yes, there's a definite restriction on new sites taking off before they hit a certain "threshold". When you mix in other issues like dupe content, a slow website, or whatever, it makes it hard to figure out: is this just the sandbox or did I add something new onto it. That's why I always take the approach: do all the things.

[@VenturaIT]

@@MattDiggity Still trying to reverse engineer their switches and rules... I know that if I just wait, even duplicate content that isn't garbage ranks, even 1st in easy niches. But it's a long time to wait.

[@VenturaIT]

But then there is the fear of waiting and then still nothing because I've had that happen too for harder niches with the same kind of local directory with {keyword} + city... it went nowhere ever.

[@YerainAbreu]

Matt just said “nitty-gritty”. Now i know this script was written by ChatGPT 😅

[@TahirAli-ri3hn]

Childish

[@eccentricity9697]

Most used word by ChatGPT “Top Notch”

[@jamesbanksco]

Hey Matt I love your content but I 100% disagree with what you are saying in this video. In your first example, you could still rank the homepage for a broad all-encompassing keyword such as 'home improvement'. The mistake you gave in this example is not trying to rank the homepage but trying to rank the homepage for a keyword that is too narrow. In your second example, if you have established topical authority in surfing and now want to rank for scuba diving which is outside of the surfing topical authority map, then wouldn't it be more practical to start a second website that's all about scuba diving and establish topical authority there instead? Your third and fourth points are irrelevant if you target a broad search term as I stated in my first point. Finally, your homepage tends to naturally rank for the brand term in SERPs without trying to optimise for it, so why waste it on that? I tend to optimise the about page for the brand term so that way you get both your homepage and about pages at the top of SERPs for branded search terms which helps to better protect the business against competitors who are trying to hijack your branded search keywords with competitor comparison posts etc. I'm not trying to attack you with this comment - I really do love your videos - and I am totally aware that I may be missing the point here so would love you hear your response in regard to this.

[@AldousWilliamson]

Clear and understandable, I wish there was more information like this.