A deep dive into Christopher Ward - which you can now buy in our London Watch Discovery Studio!

Christopher Ward as a brand is PRIMARY in Britain. You can feel it, you can see it, and you can sense it in the escalating horological merit of its releases - Ward is taking the world of watches on, from the heartland of Great Britain, where it enjoys immense support.
There's a weird twist, though. This is actually the first time we've worked closely with the brand. Given how much we've talked about CW over the years, this was our first dip at partnering. How did it go? Time+Tide and Christopher Ward as a duo worked in the same way that Wolverine and Deadpool somehow work. Two, at their heart, cheeky and community-powered identities. Two independent founders used to doing things their own way.
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[@Spongefov]

Love Mike's transparency on the brand, it's refreshing and you can tell he genuinely cares about the products they put out without being pretentious. I also remember loving going to the early learning centre as a child

[@zdnice]

Andrew-phenomenal interview. You are hitting another level.

[@alessandrosilveira9009]

More and more.... I am enjoying this brand... hopefully... the next one will be a C63 from CW...!!!

[@davidgodoy8244]

CW is a great brand, I own many of the “usual suspects” like Grand Seiko, Omega, Tudor, Oris and so on, and I gotta say that I find myself navigating back to my C60 Trident time and time again more than any other watch in my collection

[@tikkathreebarrels]

Top interview worth watching again and again. With a collection of CW models from legacy to NOW, what I love the most is the light catcher case which sets the C60 above all the slab-sided mainstream and microbrand watches: I don't need Omegas any longer.

[@gordonmclees95]

Best designed watches i have ever seen

[@adrianblake6681]

Excellent interview with such a cool guy. Just bought the Twelve X limited edition. Have to wait til end of Febury for delivery so my mouth is watering in anticipation.

[@Narweeboy]

Have been a fan of CW since 2017 .... loving their growth .... please keep going. Great interview Andrew.

[@YeeewRicho]

Double thumbs up to Andrew and Time & Tide for an excellent interview, and for continuing to kick goals. Any organisation who had Mike Frances in a position of leadership would be successful. And now Christopher Ward are on my radar. Thank you!

[@Cmdtheartist]

That was a genuinely entertaining and informative interview. I had it on in the background while I was working, until I stopped getting any work done.

[@Timeandtidewatches]

😅 happy as ever to distract

[@canadianwatchmonkey3992]

You just got to love Mike Frances. ❤. Honest open and just a very likeable gentleman

[@jamesblonde2271]

@@canadianwatchmonkey3992 seems like a good guy

[@IVAtheLT]

I have a second gen trident, has held up remarkably well over the last 10 years. And Mike was thrilled when I wore it to Watches and Wonders in SF back in May 😂

[@steveb4012]

Delighted with my Sealander, plan to get a Trident Pro 300, would like to see a COSC version of both.

[@Lovely28070]

Brilliant interview - thank you both for making it happen.

[@99jasonhooper]

Fantastic episode and been a fan of CW since 2017 and used to get questioned by other watch people why - great to see them get their dues.

[@syktgrei]

What a story, this was a lovely show. I didn’t start appreciate CW’s design until they made the Bel Canto and the Twelve. But now I’m completely sold. With the Lumiere they’ve finally done a diver I like as well.

[@thegorn]

This is fkn fantastic! I just happened to have my C63 Sealander GMT 39mm white dial on as I started watching this.

[@Timeandtidewatches]

🤟🏼🤟🏼 Mike is fkn fantastic !

[@blairscott4678]

The thing about Christohper Ward is I can say I would probably wear any of their watches. Theres not a bad one in the line-up. Not all brands boast that versatility.

[@darren9445]

Went to the CW offices on Thursday for their Bel Canto event. Cracking event and will be coming back again, maybe next time to buy my third CW.

[@Timeandtidewatches]

I saw that - looked like a great event - A

[@KevinCook-x1z]

I’m glad Christopher Ward is getting his due. They make great watches for the price and I will be visiting your Dallas showroom very soon to purchase another Christopher Ward.

[@321maar]

Such a great conversation, Andrew!

[@gavinwhite9743]

Fascinating conversation. Probably gonna cost me some money😂

[@Timeandtidewatches]

💸💸💸😅

[@jTreaks5198]

Truly, this was an amazing interview Andrew. Well done!

[@Timeandtidewatches]

Thank you, takes two to tango and Mike was super open 🤝

[@predog18]

Best shots I’ve seen of the BC oro. Thanks!

[@marcusflack1523]

was my pleasuer

[@firminshepherd4834]

The hype around CW is over-hyped. Excellent interview, wonderful space there, Andrew! Will defo visit when in London. Great work.

[@Timeandtidewatches]

Worth separating the hype from the actual watch - and it’s extraordinary to me how good the new watches are compared to where the brand started - A

[@rf4790]

Just ordered the C63 Sealander GMT 36mm. Looking forward to it. Thanks for the content. Cheers.

[@Timeandtidewatches]

🍻

[@michaelgould3475]

Just ordered the same watch with the dragonfly blue dial an hour ago

[@rf4790]

@@michaelgould3475 Awesome.

[@leonsaunders21]

I brought CW just before they blew up little smug about that. Give respect where it’s due they have come very far.

[@Timeandtidewatches]

The last few strides have been enormous

[@thegorn]

Just like an indie band - I was into them before they blew up yo

[@benburrows442]

Incredible interview, a pleasure to watch!

[@flemmingsorensen5470]

Such an interresting person, fantastic story👍🇬🇧 (cracking watches too!).

[@Timeandtidewatches]

🤝🤝

[@pruteanu6]

I am having my eyes on the grey Lumière... great value... and quite beautiful

[@Timeandtidewatches]

Zach LOVES that one

[@marcusflack1523]

thats a killer watch for sure

[@eagle_rb_mmoomin_418]

Great watch I have the blue one.

[@MrEliwankenobi]

That first edition watch looks fantastic! Perhaps CW can do a re-release of that model?

[@Timeandtidewatches]

Cool idea

[@the.rightwrist]

@@MrEliwankenobi they did about 4 years ago I think? C5 Malvern Revival Special addition

[@chrisrouse3673]

Loving this work, the space looks awesome and I’ll be sure to visit as a loyal CW customer and collector of other brands. This video with Andrew and Mike gives me vibes of Teddy B and the obnoxious other guy where they stand in his outlet and discuss a tray of pieces. This is heads and shoulders above Teddy, and I say that respecting Teddy’s work.

[@Timeandtidewatches]

I appreciate the feedback mate, thank you - Andrew

[@thegorn]

Teddy Bulbasaur is an amateur kid next to Andrew

[@marcusflack1523]

@@thegorn now now. everyone has thier slot in the watch world. even if we dont all love em.

[@latinballa88]

Great episode. Great product. Keep it up CW 👏

[@masterwatch]

I've lived in Tasmania.... Interesting talk.. very interesting. The Jump Hour and Bel Canto are so cool. Ooh the 5 day double barrel.. Interesting, I need to know more.. The Bel Canto, this is very clever for many reasons.

[@Timeandtidewatches]

Absolutely - a well deserved GPHG winner as well

[@davidstephens106]

Great interview. Aesthetic, innovation at incomparable value. Deserves success

[@Timeandtidewatches]

🤝

[@darrenfry4695]

A very enjoyable watch chat.cheers.

[@nyangnyang165]

The c1 bel canto color is Azzurro and Oro? I'm sure it's Azzurro, but I don't know if it's Oro or Argento. Please tell me if it looks like Oro because of the lighting in Argento or if Oro is lighter than I thought.

[@thepaulanewman5649]

I loved this interview.

[@seanlingham5254]

Very good video. Especially the view into the business.

[@MayorMcCheese2000]

Fantastic, thank you for posting!

[@blacksmithmods]

Excellent, informative and interesting video. Good work!

[@canadianwatchmonkey3992]

A massive pivoting point was the departure of Christopher Ward would have liked to learn more about what caused the split.

[@eagle_rb_mmoomin_418]

Think the three founders wanted to go in different directions. The brand expansion that CW is now running through being what two wanted to do. Meanwhile Christopher Ward setup his own watch brand with his sons but it didn't gain traction.

[@jezza44]

Great back and forth gents. A pleasure to watch and enjoy. Side note, Time&Tide Overshirts, can we get these made for the supporters of what you do please? Love the look and would love to get my little paws on one. Thank you all.

[@umsoserious]

I think the new CW is a chronograph.

[@Timeandtidewatches]

🤐

[@thegorn]

With a 7750 movement?

[@eagle_rb_mmoomin_418]

I feel like a true travelers GMT and Chronograph using their own in house movement are all they are missing if they want to sell more £2K-£4k watches. Which I'm sure they do. CW feels like they are attacking that Longine type bracket. As long as they keep servicing the £700ish-£1300ish bracket as well then the BMW product range analogy seems super appropriate.

[@kanab22]

Another awesome video. One day I will own a CW for sure

[@whereRbearsTeeth]

You have low standards

[@Timeandtidewatches]

🤝🤝

[@george88pizza43]

@@whereRbearsTeethsort your life out mate. I’ve had enough of ur nasty comments

[@alexbizz]

Mike is a cool dude

[@tizombie]

Pure class all around. Well done chaps.

[@Timeandtidewatches]

A legendary chap Mike is 🙌🏽

[@whereRbearsTeeth]

😂

[@umist123]

Really enjoyed the interview....Liked Andrew's laid back interview style whilst Mike's honesty and business and design insight was really interesting...hope that CW continues to have the courage to innovate which puts some of its more establihsed peers to shame...Would be keen to find out what watch Mike was wearing in the interview....ALS or PP? 🙂

[@johneast6972]

It’s truly amazing How they are all just watches that do all the sane thing yet so expensive. Genius marketing.

[@ashraffaridharis5570]

Damn, wish they'd covered the Twelve and Lumiere

[@Timeandtidewatches]

Sorry - next time ! A

[@ashraffaridharis5570]

@@Timeandtidewatches Holdin ya to it!

[@saodavi6267]

Suprised not to see The Twelve in this mix, or some of their other newer designs. Great interview nonetheless.

[@ogramail]

Fantastic retrospective of the brand. Thanks!

[@Timeandtidewatches]

Mike was super generous and open

[@mell3109]

I have the light blue Bel Canto, I love it but would trade it for the gold classic!

[@Timeandtidewatches]

Understandable- that Guilloche 🤤

[@mell3109]

@@Timeandtidewatches mention it to Mike! Trade in system, watch plus cash 😁

[@MegaVSable]

6:16 this piece is so beautiful why cw no longer make these ?😢

[@FunWithAJ]

Wait so his name is Mike France not Christopher Ward? And he's founder/owner of a British based Watch maker with the last name France? Very interesting to begin with.

[@marcusflack1523]

so many conundrums huh. Lucky the watches are awesome

[@magnusswann]

Love mike - such an inspring guy.

[@sutats]

Christopher Ward before Daniel Wellington.

[@Timeandtidewatches]

😂 To get me at my CW you have to take me at my DW

[@paulpah4717]

Andrew, where can we get that Time+Tide shacket you're wearing?

[@Timeandtidewatches]

I’m not happy with this one but we’re working on them - will do a video when they’re done ☑️🤝

[@MARKO2465]

Upvoted....

[@Dave-F451]

Upvoted.

[@jamar959]

Mr. France, CW has some very good looking watches. Everyone online gushes over them and I've never seen a bad review. Sadly, my C65 Trident diver (purchased 2021?) was junk. Upon arrival the winding was gritty and had slippage. Within days I sent it back. It was returned with no improvement and a comment stating it was within specs. Really?! The slippage only got worse. I literally threw it in the bin and will never again go near your brand. Cheers.

[@daley1985]

What about bringing them to your Melbourne store?

[@Timeandtidewatches]

Baby steps - stay tuned

[@thepartrain]

Surprised he didn’t bring a twelve for discussion!

[@Timeandtidewatches]

Same.

[@thegorn]

I'm waiting for the Thirteen

[@JohnT-ty9en]

Great watches at reasonable prices

[@Timeandtidewatches]

It’s as simple as that

[@paul64774]

Some nice pieces. Alas, no longer “affordable luxury” as they once claimed to be. 🤔

[@marcusflack1523]

depends what you are comparing them to. I would argue they are def affordable lux.

[@paul64774]

@@marcusflack1523 Compared to when they first hit the scene. Very affordable. £300 £400. Not now.

[@thatguy6111]

The CW Sealander GMT white dial can be a one and done collection for most. Then again it’s not a collection with only 1 watch in it, so pick up a 12, Bel Canto and pick a diver of theirs and you’re all set.

[@eagle_rb_mmoomin_418]

I have one with the green dial it's a nice watch. I feel like the white one while having a lot of CW Trident in in it. Still is a wee bit too on the nose as an Explorer alternative.

[@thatguy6111]

@ I have the same Green one and it’s my beater travel watch. Holding my 16570 Black dial and my CW and there are enough differences with index shapes and the date at 6 with no cyclops for it to be its own watch. No doubt what its inspiration was but it is different enough for me.

[@ShadowBend]

What was under the cuff?? 🤔

[@thegorn]

An Invicta Gladiator

[@idkjustchangingmyname7343]

No joke this interview made me decide to buy a bel canto

[@umsoserious]

This is the most personable yet relaxed CW interview I have seen so far. I have been enamored with this company for years now and finally purchased my first CW (Trident C60 Lumière). As a southern African American gentleman from Atlanta Georgia, I can attest that Christopher Ward transcends all kinds of demographics. I just wish they had a local supplier, so I don't have to deal with customs delays and fees. Also super curious about what he was wearing under the sleeve.

[@Mzd10006]

Looks like it was intentionally hidden...

[@Timeandtidewatches]

Accurate ! He gave me a glimpse but I’m 🤐

[@Timeandtidewatches]

So happy to read this - the brand is rapidly expanding so stay tuned on that front 🗽

[@umsoserious]

@Timeandtidewatches Maybe it's something with a tourbillon! I've been racking my 🧠, trying to think of what they haven't tackled yet. It could also be an improvement on a previous model, though..... I hope they reveal it soon. Would also love to get your take on Venezianico's Arsenale Ultrablack. I ordered one last week and I'm hoping the quality is as advertised. I would be willing to send it to you, if you want to do a review (although, I'm certain Venezianico would send you one in a heartbeat).

[@Mzd10006]

@@Timeandtidewatches haha as expected! Congrats on the new studio/store look forward to visiting soon!

[@rcillo]

I wish they launch a banger of a dress watch. They've been too focused on sports watches. The moonphase is beautiful but I wouldn't buy an aventurine watch right now. Kind of too much for most occasions

[@duck2h465]

What's in the box (under the cuff)! #Se7en

[@freundtunes]

Great video, but the camera moving all over the place is distracting and a little seasickness-like

[@marcusflack1523]

Sorry thats our style has been forever.

[@M3_86]

I just did a survey right now for cw but it took way too long lol

[@the.rightwrist]

You're about the 4th person I've heard say this - haha!

[@kanab22]

@@the.rightwrist Yeah took me about 30 mins to complete the section on how many of each type of watch do you have

[@Timeandtidewatches]

🤣🤣

[@M3_86]

@@the.rightwrist i thought it was 5 minutes it was 20 minutes lol

[@M3_86]

@@Timeandtidewatches literally finished two seconds before watching the video lol

[@ed7384]

Funny how Christopher ward took off and bremont tanked

[@oliverjames6913]

Shit, now I have to go and buy a Christopher Ward, the wife is gonna be pissed.

[@marcusflack1523]

Lucky for you thier pricing is very very competitive so ya know try to sell her on that!

[@morganstrapco]

Andrew, where can I get that shirt mate? I would love to purchase it and represent time and tide out here in Fort Worth Texas. Respect!!

[@whereRbearsTeeth]

😂

[@Timeandtidewatches]

Respect back 🫡 We’ll do a video on em when they’re available

[@morganstrapco]

@@Timeandtidewatches love it!!

[@martinoconnor923]

Excuse my provincial ignorance........ but is a watch discovery studio like a shop? Such as B&M? ..............

[@Timeandtidewatches]

Baume and Mercier???

[@Timeandtidewatches]

WDS is a pretentious way to say shop, as Mike rightly alleges 😜

[@thegorn]

It's a Melbourne thing, no doubt. I want Andrew to make me a macchiato using single-origin coffee from an Amazonian hill tribe, when I discover watches at the studio

[@darkeye77]

WHAT WAS THE SECRET WATCH???

[@Timeandtidewatches]

🤐

[@thegorn]

A twin-barrel jump hour watch that also dings

[@darrenpearce4603]

What you wearing, Mike?? 😬

[@leehaywood8013]

M&S definitely do not manufacture their own product…

[@thegorn]

Probably made in Bangladesh these days

[@korovkin]

can i buy a Christopher Ward watch while visitng London next month tax free ?

[@marcusflack1523]

You would claim the tax back at the airport when you leave

[@MohammedKhaled-ju7gy]

So he’s named after a country but chosed to name his brand Christopher ward? 😂

[@bhspenceryt]

Camera man is making me feel sick.

[@AndreasVasileiou-g2z]

Funnily enough, MAMACOO's replicas are perfect for people who can actually afford a luxury watch. Because in those social circles, it wouldn't matter and everybody would just assume it's real. You have a yacht and a beach house in Tuscany, of course that replica is real. There isn't a millionaire out there going around with a jeweller's loupe to scrutinize their acquaintance's watch. They'll just go "Oh is that a Patek? Nice, I should really get my hands on one of those, they look great."

[@edwarddavis6827]

No. This is not good content.

[@marcusflack1523]

You’ll have to do better than that. Try giving a reason for your Dissatisfaction doesn’t take a lot of effort.

[@edwarddavis6827]

@ the guys are fantastic people for sure. But the actual content of the piece was significantly lacking. No perspective, compared to other brands. No speciality around the uniqueness or not of the watches. Nothing gripping about the movements. So Ward is really a commercial story not an interesting horological concept at all…

[@marcusflack1523]

@@edwarddavis6827 wow okay thats a better angle. But the rest of the people in the comments here clearly think differently to you. But your entitled to your own opinion. Thanks for commenting

[@JamesAlexander14]

Great video Andrew and what an interesting story for a very young brand. Salute to CW🫡

[@Timeandtidewatches]

🫡🫡🤝

[@undefeatedgaul3201]

Only been around 20 years and on their 745th shitty logo. Zero brand identity

[@eliteelite7428]

Omg will never wear that brand 😂

[@jerrytan6215]

Distracted host - seems to keep looking at the camera unnecessarily. Distracting to watch.

[@Timeandtidewatches]

That’s my style man, I treat the camera like a third person, thanks for watching so closely- def not distracted, Mike is a powerhouse 🙌🏽 - Andrew

[@marcusflack1523]

When you see this in the future you will learn that this look is not at the camera. But at you. Like you are the third person in the conversation.

[@user-fy2vz3tu9x]

CW overhyped...

[@ShadowBend]

I don't think so. They offer solid products at competitive prices. The CEO transparency is great too.

[@wristopia4101]

I would not say overhyped but the point is that it is very hyped. People say Rolex is hyped when it isn't, and completely ignore how much actual hype there is around CW, Studio Underd0g etc.

[@wristopia4101]

Hype and product are completely separate, so it's interesting that CW fanboys are in denial of any hype.

[@the.rightwrist]

They make great watches and I like the brand a lot (own 20+ models) but there has been a notable increase in hype this year and I'm the sort of person that gets turned off by it!

[@JohnT-ty9en]

Of course they are hyped. That’s advertising

[@frankmalcolm1321]

This is one of those interviews that pushed me further from the brand. Sorry CW, your CEO presented as arrogant and his insights on the brand were bland. 🥱

[@thegorn]

Rolex... is that you? lol

[@Timeandtidewatches]

Arrogant? Bland? Good lord. You need to watch some more Swiss watch CEO interviews 😂-Andrew

[@frankmalcolm1321]

@ A spade is still spade, even in a deck of spades.

[@marcusflack1523]

@@Timeandtidewatches hahahahahaha so true indeed