The END of the Celebrity Brand 'Golden Age'

A lot of these mega star brands are loosing millions in sales. The end is upon these celebrity brands. Thanks for watching don't forget to LIKE, COMMENT, and SUBSCRIBE!!!
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🌸SOCIAL MEDIA
Instagram : / tiny.sey
Tiktok: / tiny.sey
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🏰CHAPTERS:
0:00 - intro
1:17 - The height of celebrity brands
4:12 - most famous celebrity brands
7:50 - why did this even work
10:36 - we are sick of it
12:44 - Robert Downey JR coffee
14:23 - credibility vs. visibility
18:00 - downfall of kylie cosmetics
20:00 - Who buys this stuff?
21:55 - Tinysey predictions
24:00 - outro
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⚙TECH INFO
camera: canon T5i
editing software: Premiere Pro

[@alaerelifestyle]

I wonder why more celebs don’t just go into venture capital or become investors..I love Rihanna but would never trust her takes on my 4c hair 😂 like she could have been an investor to scale a smaller black woman owned business doing the same thing. Just my take! I feel like ultra rich celebs could/should engage with free markets in a different way but that’s a whole other topic lol.

[@tinysey]

Yeah I agree that’s what I was getting at towards the end

[@britniemonet_3693]

i literally think this every time i see a celebrity launch im like y’all need to look at Serena Williams but im sure they also have stocks and investments that they don’t disclose

[@itsme-nt2lj]

um real estate good luck affording a house

[@WilliamsPinch]

I’m not trusting my hair with any celeb brand, let alone one that doesn’t have at least a year in the market with efficacy reviews and clinical testing.

[@ninanano]

Yes exactly!! There’s some small brands doing very interesting stuff and actually looking trying to fix unanswered issues, but they lack the investment. There’s already a billion of products that can give my hair “shine”, “moisture”, etc etc etc

[@angeleeshaw]

My theory - this is probably wishful thinking - is that celebrity culture is dying and they are feeling the effects of that. So now they are all doing these brand deals/cash grabs. Its a good thing imo. I'd much rather buy something that was made with the consumer in mind. Not something designed to make a celebrity wealthier.

[@polynarcs]

I highly doubt Rihanna needs to do a cash grab, from all I have gathered about the way Rihanna runs her businesses, I hardly doubt she just woke up one day and decided to drop Fenty hair, this would have been in the word for ages, she also just became a billionaire on paper. While she may not have any immediate access to billions, she’s a billionaire. 😂

[@polynarcs]

That doesn’t sound like someone scrambling to make money, she also makes a good amount of money from her music, I can’t speak for the others, maybe you guys can educate me on why a billionaire would need to rush a cash grab…

[@polynarcs]

She also has a whole audience begging for an album, surely if she needed a cash grab, she would release music, idk 🤷‍♀️.

[@WilliamsPinch]

@@polynarcs music makes entertainers much less money since streaming, and it’s not nearly as lucrative as selling a product. You have to tour to make money off of your music. Rihanna is clearly done with that labor lol.

[@WilliamsPinch]

Agreed. I think celebs are scrambling to launch as many profitable products as they can while they still have peak popularity and relevance as they see the decreased interest in culture.

[@evav1633]

I'm tired of poor-quality products that celebrities make.

[@maishaahmed915]

I think athletes do campaigns for cereals and soups in order to get their name out nationwide. Not everybody watches sports, so this can be a way to make them household names.

[@itsbuttonyall]

The only celebrity brand that i actively purchase is Good Dye Young by Hayley Williams, lead singer of Paramore. I constantly dye my hair bright and unnatural colors, and it's not easy finding something that's cruelty free and vegan at an affordable price (i don't buy Arctic Fox anymore because of certain scandals they've had and Manic Panic only goes so far, but it's okay in a pinch). It works so well with my hair, it's gentle, affordable, vibrant, and it helps that Paramore is my favorite band. Even then, when I can't buy it and I have to go for a cheaper alternative, or because they don't have my color, or some other reason, I don't get butthurt about it, but I do love the brand, and she actively uses it herself, so I trust her on that front with her product. Besides, she's been dying her hair since she was a teen, so knowing that her and her team spent all that time curating and creating a brand that promotes what i'm looking for in hair dye and promotes diversity in hair textures, well i have nothing negative to say about GDY!

[@manic_girl]

The only negative I ever found about GDY is that it will. not. fade. I constantly change my mind when coloring my hair tho, so what was a negative for me is a positive for everyone else! It’s a great dye and you can tell she was involved in the process. For those of us who don’t wanna buy AF anymore it’s SUCH a good alternative

[@itsbuttonyall]

@@manic_girl lol that's a good point 😅 I dye the bottom layer of my hair usually and I've had it green for almost 2 years now but recently changed it to orange... That was a pain to remove but hey, it was worth the hassle!

[@manic_girl]

@@itsbuttonyall absolutely! It’s my fav semi permanent dye I’ve tried. Imagine my surprise tho when I tried to remove it with a bleach bath and it didn’t budge 😭

[@teoleno4019]

Beyonce actually had a very good perfume called "Heat" back in the day. I got so many compliments wearing it. I don't know why she discontinued it. Her new hair care brand makes no sense.

[@rainebows]

i got heat for a gift and never used it, it just sits on my shelf, can’t believe she discontinued it 🙁

[@Ashley-ve2mt]

I honestly think the hair care line is her mom’s passion project and she just funded it. Ms. Tina is a licensed hairstylist and a former salon owner, so i think that’s why. Plus the way Blue Ivy was ridiculed as a child because of her hair and we now see how glorious her hair is, it kind of makes sense.

[@NotesfromAnne]

I didn’t even know she launched a hair care brand 😮 Nobody is hyping it!

[@cosmicbeauty5682]

Same ❤ I wore it one summer night going out and got some really nice compliments

[@allyjv2031]

Ugh it was so good! I got a look up the notes now!

[@genegoss1160]

I will say that the only celeb brand I’ve bought and replenished is Fenty Beauty. Thats not because of Rihanna herself but because the shade range has been so good to me. I also have supported Rare Beauty b/c of her intent for helping those who suffer from a disability in her packaging and her message of being comfortable in your own skin. One has catered and continues to cater towards skin inclusivity and one has pure intentions. No other celeb brand has made me feel authenticity.

[@lug358]

I use Britney's perfumes. Legit great, my everyday perfume is Island Fantasy. My opinion is that the market is oversaturated in every way: too many brands, too many celebrities, now there are even influencers or social media famous personas competing with the likeness of celebrities, etc. I feel overwhelmed by the quantity of skincare and beauty brands there are out there. At least perfumes have unique smells that feel very personal and subjective to each person's taste. But like a lipstick or something like that...there are so many brands and so many products with the same shade... Also, i dont think people are so celebrity crazy fan as they used to be. I only see Taylor Swift moving that kind of fandom nowadays.

[@tinysey]

Thats a good point. Its hard to have the same smelling perfume.

[@theroyalshaman]

I think we are in the expert era across the board. The brands I buy most are people who are Makeup artists like Pat McGrath and Makeup by Mario

[@chaiteamouse]

The only celebrity brands I consistently buy are Rare Beauty and Pattern because their products are actually good. I’m not really interested in a lot of celebrity brands. Especially celebrity clothing lines because they are never up to par with what I’d expect for the prices.

[@Aminaoui]

I kinda disagree with the Kylie decline theory-- in her high days we already figures out her lips were fake but the products were genuinely good quality and her collections were original and fun. The quality has decreased, she started launching way too many new products where we couldn't keep up, and it hasn't evolved since. Like you look at her makeup and it screams 2017!

[@shalenah]

there's a lot of videos that show that those lip kits under stocked hence why they were always selling out. they were providing a limited supply to begin with. but very true about the marketing lol

[@Kolberrrrsss]

the only celebrity products i consistently buy are Ariana's and Billie's perfumes. the scents are so good and i get so many compliments because of them, so whenever i run out, i replenish them lmfao

[@vanlifebae]

ugh yes I love ari's vanilla scent and her lip liner

[@instructionsunclear7953]

and they’re affordable too! sometimes u can find them at nordstrom rack for even cheaper

[@jeanettemullins]

I think modern celebrities and influencers are aware that their fame is actually limited. Most of them will get a few years, a decade at the absolute outside and they need to get as much money as they can in that time. There's become this path to diversify their income and they're all repeating it. It's always simple easily marketable things like beauty, perfume, clothing, coffee and other food. They can get in and out quickly and don't actually have to invent anything complex to sell.

[@moonzygy]

The only celebrity brand I constantly repurchase from is Hayley Williams hair dye brand Good Dye Young. They take constructive criticism very well and the brand is very community driven as well as nice ingredients lists that work pretty well for my hair. I 100% agree with your point on it being weird when celebs make a brand with things that don’t seem to correlate with them in any way. I was confused when I stumbled into Target and saw Dwayne Johnson’s haircare line like huh?? 😭 anywho I really enjoy the way you articulate yourself and loved this video essay! 💌

[@askmeagainplease]

I didn’t know Dwayne Johnson had a hair care line. That’s so ridiculous 😂🧑‍🦲 It’s like Jlo selling alcohol. Even when she says she doesn’t drink. A mess! 🙄

[@JordaniRoss]

He has a hairline?? How😂

[@VioletMugabi]

One youtuber, B'CentricTV, commented that the oversaturation of celebrity beauty and skin care brands tends to suffocate and choke small business owners who lack the attention capital and access to resources that celebs have. The downfall of celeb owned brands could be a good thing for small business owners who are actually trying to fill a gap in the market. They too can have a chance to succeed in an already heavily competitive marekt.

[@makiyahanjelay5879]

They gotta go into liquor/alcohol. Nobody ever too broke to drink ! Think diddy, jay z,the rock, Matthew mcconaughey

[@Matchamushi]

Kylie did and it’s currently flopping like hell.

[@Justcanary8888]

Diddy does not own Ciroc, he was the face of that brand

[@vanitylagail]

Oooooo 🫣 VS in Target may have been a nice lil reboot collab for the gworls! Esp since ppl don’t do VS Pink anymore 💖 🤦🏽‍♀️

[@Viviolau]

I buy Fenty beauty makeup regularly cause the products are good. And if I’m gonna give $$ to a huge brand, I want it to go to a black owned brand. (I buy makeup from smaller black owned brands too).

[@lauraleelewis6526]

Fenty has good products overall and the prices aren’t outrageous!

[@shaneking5246]

It's owned by LVMH tho

[@howsie123]

Fenty is majority owned by LVMH. The same company that owns Louis Vuitton, givenchy, bvlgari, dior, Hennessy, fendi, mark jacobs, sephora, Hennessy etc. So your money for " black owned brands" is actually going to THE RICHEST MAN IN THE WORLD 😂😂😂😂😂. So not only is your money going to a white person, but its not even going to an ordinary white person, its going to the richest white person. In reality, people think Rihanna is just some ultra smart business woman but she really just is partnered with the biggest fashion and cosmetics company. Of course her brand was never going to flop with lmvh.

[@Viviolau]

@@howsie123 yes, I’m aware. I hope you didn’t think I literally thought all my money goes to one person. Like….you know there’s hundreds of employees that also get a cut I’d hope… I support black women and Rihanna set the vision for this business. She has business partners and many people with her to help build that. Including LVMH. I also noticed you skipped the part where I said I also give money to smaller black owned brands too. Chances are they have white employees/people in leadership roles too - should we not count that? Honestly, I don’t know if you’re purposely being dense because you don’t want to give her her flowers because she built that brand including making the connections to be able to partner with LVMH. I don’t care if she doesn’t own 100% of it - she had a vision and enacted it. Or maybe I guess a black woman has to do something all on her own to for it to count? Do we not support Mielle once a big stake gets bought by a big corps - does the work suddenly evaporate that the black female owner put in? Anyway, you sound like a salty person. Imagine reading someone saying they like to support black owned brands and finding a way to make it a negative by being purposely obtuse as if that person said the black owned brands need to not have any partnerships at all involving other big businesses. Exhausting.

[@Viviolau]

@@shaneking5246 I understand how shares work. Rihanna owned 49.99% of the stakes. LVMH owned 50.01. Does her partial ownership not count because of the that 0.02% difference? Let alone the fact she set the vision for it - LVMH invested in her vision and brand - Fenty is her last name. It would not exist without her. Imagine being the type of person whose first impulse hearing “I like to give money to black business” is to find a way to go “ACKSUALLY” and discredit the work a black woman put into building said business because she did it with investors. Annoying.

[@blueprint0162]

This week Sephora announced that they will no longer be sticking Jennifer Lopez’s products. No one bought her products and she herself didn’t seem interested in her own brand either. Just a cash grab.

[@pinkapoppy]

7:54 fun fact the ‘why why why’ clip is from a talk this preacher gave about how demonic and unholy pokémon is!

[@GoaWay...]

What's the name? I wouldn't mind seeing it.🙂 That clip was funy.

[@pinkapoppy]

@@GoaWay... I can’t remember but Emma Thorne just did a video about it a few days ago, I saw it from that

[@GoaWay...]

@@pinkapoppy Emma Thorne. 🤔 Okay. Thank you. 😊

[@genahill2716]

I use Tracee Ellis Ross's Pattern for my hair. The only celebrity product I wholeheartedly endorse.

[@ky_c_c]

Completely agree! Been using her products for 4 years now, always do a big order for Black Friday and replenish through the year. She feels very involved and authentic tho, it doesn’t feel like a cash grab for her

[@miroslawamarkowska3637]

I use perfume like once a month so I guess I'm safe 😌 No but seriously, we are getting more educated and are not so naive anymore.

[@Robert-tt8tx]

I love Rihanna, but I hate how everyone acts like Rihanna created the 40 shades of foundation like I’ve been using Maybelline’s fitme foundation since like 2014 and even back then they had 40 shades and it wasn’t shades of beige. They had a pretty big medium shade, and a decent deep in, darker shades

[@polynarcs]

I wanna be in my flop era if Rihanna is in her flop era, she recently became a billionaire on paper and a multimillionaire in assets. 😂

[@tinysey]

😂

[@bleeka325]

You said “full a hole in the market” quiet a few times. As a person who lived and had purchasing means both before during and after celebrity brands I will say that there was no hole. Shape ware existed before skims. Matching Lip liners and lipsticks existed before the Kylie lip kits. The celebrity of it all just made it much bigger than what was already on the market

[@kayp9318]

I still wear Sarah Jessica Parker’s perfume “Lovely” till this day! 👏🏽👌🏽

[@iamReptar]

I use small brand makeups like Milani Jordana ( was bought out by the above) Nyx Wet n wild Colour pop Italia For foundation and primers, its more higher end.

[@Ajlatango]

Haus labs (Lady Gaga’s makeup brand) has the best foundation and concealer I’ve ever tried and I’ve used things that cost 3 times their price. I’ve repurchased those products and will continue to. Not because I’m obsessed with Lady Gaga but because they’re excellent products

[@Aminaoui]

Also with the recession, we can't afford to buy colour makeup so we switch to cheaper things like lip balms, hence why brands like Rhode and Rare are thriving!

[@1015SaturdayNight]

I’m in my 50s and got so burned out on celebrity perfumes in the 90s and 00s that I just never wanted the makeup brands in the first place

[@_mieneke]

I purposely don’t buy from celeb brands

[@DarthRomance]

I love Haus Labs foundation. Huge Gaga fan . Tried her eyeliners and they were awful. Rem beauty is meh I bought their whole line when it first came out thinking it would sell out but it didn’t. I haven’t repurchased. Rare Beauty is overrated- had a bunch of their stuff. Highlighter broke instantly. Setting spray made me look oily (tried it 2x). The only ‘celebrity’ beauty line I swear by is makeup by Mario and it makes sense because he’s a makeup artist (more credibility). Everything I’ve gotten from that brand has been a staple. The Ariana grande perfumes were nice when I was younger but as a grown woman now I reach for other stuff.

[@evav1633]

Makeup by Mario did not disappoint

[@Anita_Bath]

Lady GagGag has the boorish manners of a Yalie.

[@lauraboredom2168]

it's sad bc rem beauty had so much potential and i love their aesthethic but their quality... honestly can't agree with you about Rare Beauty, the are yet to miss for me, their products are legitimately great and i use them daily even my mum and aunt love them and they're not into makeup at all! Always wanted to try out Haus Labs but it's hard to get where i live, another makeup brand i wan to try is aboutface by halsey it looks amazing, have you tried it?

[@DarthRomance]

@@lauraboredom2168 about face was another big miss for me bought almost every product and it was so hard to blend, just not functional. Brow pencil was a let down. A lot of my makeup artist friends said the same thing.

[@mileyfan94]

I routinely restock my FENTY skincare products because the quality is good and consistent. Are there comparable products that could be cheaper? I’m sure, but I like the products because they’re effective and when you find something that works with skincare- you’re hesitant to change even if it’s cheaper because you know how rare it is to find something that doesn’t break you out etc.

[@kuhtreesreads]

You made so many great points in this video.

[@tinysey]

I appreciate that!

[@Undrgrndklt777]

The target audience of most of these companies grew up. We got our favorite products or find something better and more efficient. I love Fenty but I don’t need 12 shades of glosses in my personal kit. We also understand that these celebrities are just people who got popular for doing something or a particular talent ( and the support of the machine). We don’t know them and they don’t know us. We focus more on the products while being more aware of the marketing tactics.

[@theswordofreason949]

I think Fenty came around at a time when people wanted something other than MAC. People forget about MAC but they always had shades and undertones for women of color. Ri’s packaging was cuter and she had highlighters plus the name. MAC was the OG though hands down.

[@theroyalshaman]

Oh and I love Rare beauty blush and highlighter

[@stellaleonaaaa]

Since years I regularly repurchase the Fenty beauty stunna lip paint bc so far I haven’t found a more perfect red lipstick. However, any other product I got from celebrity brands I never repurchased. I always liked the quality etc but they simply always were the same as anything from any other brand in the market. Adding that whatever was already on the market tended to be easier accessible and/or cheaper there was never a point in repurchasing anything from a celebrity brand.

[@bkcarameljbk7174]

I live gently beauty products. I love haus labs concealer for my under eyes. The undertone, consistency and lasting ability is fantastic! It’s pricey at over $40 but it last me for a few months.

[@SevenCharmsTV]

I was really enjoying trying new rare beauty products until I learned that Selena is allegedly a Zionist :/ so yeah I’m moving on to elf now

[@tinysey]

Elf is actually really good for the price too🌸

[@MMMM-ui3ct]

I love ELF! Their pure skin collection for skin care actually calms down my super sensitive skin 🙌🏽

[@strawberrryslaughter]

elf is too unfortunately

[@DisabledDoll]

I hadn’t heard that. Still it’s the only brand made with the disabled girlies in mind so I hope her politics don’t take it down

[@Viviolau]

Wait really? I’m gonna have to look up - I haven’t bought from Rare yet

[@alexandrathearmy8464]

I'm so sick of celebrities (many of them) and I'm happy their era is coming to an end. The only makeup brands I buy are Catrice Cosmetics, Essence Cosmetics and Wet n Wild. When it comes to clothes, I don't see the need to buy anything designer. I buy non designer clothes, non designer shoes etc. As long as it fits the streetwear look (the type of clothing I'm into) and it's affordable, I'm buying it.

[@lauraboredom2168]

amazing video, new subscriber here🌟

[@theroyalshaman]

I’m def regularly buying Haus Labs foundation & concealer bc it’s incredible quality. I have such a difficult skin tone to find foundation for and hers is perfect

[@user-kg5lq6nd7q]

I wish people weren’t so obsessed with celebrities in the first place, these people should not be put on pedestals

[@RashidasPage]

Fenty good dye young & aboutface are the only ones i stick beside fr 😭 bc theyre the only ones that dont make gimmicky products its not riding on being Rihanna Hayley or Halseys brand they made it for ppl that wear makeup & that dye their hair ive been restocking all of them since launch

[@xoxo2026]

After Kylie’s rebrand, I have loved every product I bought . People want to hate her. But no one could make me hate her. I think she does stand out. And I know a lot of people who still buy Kylie Cosmetics

[@DieKleineMimose]

Omfg I had that britney spears perfume. I don't wear perfumes much so I recently threw it out as it was getting old but damn I didn't even know that was a britney spears perfume since it was a gift I got yeeeeeears ago. That purple bottle. Getting nostalgic now lol

[@samanthajune]

i have yet to buy any celebrity brands but i have always been interested in celebrity perfumes since some celebrities are known for smelling good

[@kateclark8400]

I use mint mobile if that counts. Ryan Reynolds is the face and an owner of it, but I didn’t start using it cause of him. I don’t use a ton of makeup and beauty products, but the only two celebrity brands that I can think of off the top of my head that I’d buy rn are probably fenty or rare beauty. But I mostly stick to my elf/nyx/color pop lineup I’ve been using forever

[@sailorVenus225]

I think celeb perfumes are the only celeb products (with some exceptions) that are actually good. I rly like Ariana's perfumes, JLO's, JB's and 1D when I was younger, Kylie Jenner's new perfume and Bella Hadid's new ones.

[@OhMyEcchii]

I love how you still use your old intro ❤

[@tinysey]

Aww thanks🌸🌸. I was going to replace it soon though 🙃

[@OhMyEcchii]

@@tinysey awww it's ok just gives a bit of nostalgia! I still remember your magical girl and feminism video !!

[@tinysey]

@@OhMyEcchii that’s a throwwww back. thanks for sticking around this long🌸

[@lauraboredom2168]

oh i remember the perfume era Beyoncé's Heat, all of the Britney fragrances and Shakiras oh i loved them

[@lauraboredom2168]

the only celebrity brand i actually buy is rare beauty, there products are so good even my mum and aunt love them and they are not very into makeup, also love their brand mission and they are one of the more affordable celebrity makeup brands, i used to buy fenty too but it got too expensive for me and honestly nothing they've released in a while has excited me and i read rihanna's bussinesses rated lower than SHEIN...

[@HopeeInk]

I think some people do have these one or two products that just stick within these brands. I really had to think bout it, I would buy products here and there if the internet bullies me enough to give in to the hype. Like the Haus Labs Foundation. I tried the new Fenty concealer, but the loyalty isn’t there. I don’t care if it’s Ariana’s brand, if the product is good I gonna keep picking it up. For me it’s the rare beauty undereye brightener. Back in the day you couldn’t separate me from my match stix. They were a Holy Grail products. Lasted half a life time and did their thing. The only reason I stopped picking it up was cheaper alternatives doing the exact same thing.

[@sameriaj]

Yess I am over celebrity brands. Like there are so many other ppl that actually care about their brands and actually make it.

[@RashidasPage]

Fenty good dye young & aboutface are the only ones i stick beside fr 😭

[@babygirl4949]

The only celebrity product I use consistently and is Rihanna’s lip gloss. Not even the whole line just the lip gloss. It’s my favorite formula for a lip gloss. Idc about anything else anymore. I’ve used other things from celebrities but they are never that good. I remember buying a bunch of Tracee Ellis Ross’s hair line and it made my hair so greasy. I liked the conditioner but I had to use so much of it to get good results and that was how ir was intended to be used. Most of your best products will not be from a celebrity. I also don’t think most people that knew enough about Kylie Jenner enough to buy her lip products thought her lips were natural. I’m sure those people had fake lips too. I think they just didn’t care.

[@s.fernandes7560]

I also do not trust influencers, especially the ones who get stuff for free or paid to say nice things about the products. Just ones who bought it themselves can give an honest review

[@alextomkinson7669]

queen you ate

[@mrsckenway]

celebrity brands should just stick to perfume and alcohol 😂

[@dimplesd8931]

I wonder if people forgot we didn’t buy all this stuff all the time until we sat home for a year or two with nothing to do or spend money on but lip kits and leggings? It amazes me when Gen Z-Alpha complain about how expensive things are while ordering take away from Door Dash. I’m Gen X and lived through a few recessions. The lesson is don’t buy or spend on dumb shit. IE; makeup, nails, lashes, eating out, vacations, subscription media until you have saved enough or are employed at a level where you can afford your lifestyle. It’s boring and NO fun but “if you live like no one else does now, you’ll live like no one else can later”. PS I’ve been underwater 2x from credit card debt and had to sit home while my girlfriends went to islands, dinners, concerts and shopping trips. After the second time it happened I learned to save for what I want and live below my means. I’m not rich but I’m not broke. And NO Gen X did not have lots of great paying jobs right out of school. My first job post college in 1990 paid $13,000 before taxes came out.

[@nicholej]

I wonder what the celebs will do after the celebs golden age is over

[@canrae]

Probably takes other opportunities of jobs when they flop and waste their net worth😂

[@shaymalchione809]

Overpriced crap they can keep it & we’ll keep our money.

[@foxooo]

How did u not mention cigarettes !

[@MrSincerity88]

So many people are calling for celebrity culture to die but a lot of you would lose your jobs and… *whispers the loud part* personalities 🙊

[@itsme-nt2lj]

some called it Clown makeup

[@___391]

the only celebrity brand i purchase is venus williams’s protein powder happy viking. there are definitely gaps in the vegan protein powder market. even outside her credibility as an athlete who also probably uses protein powder… something with no stevia, vegan, and has a serving of fruits/vegetables in one powder is amazing.

[@emmanniee]

Halsey's makeup brand, "about-face", is so underrated!!! The products are so unique and fun, like the eye paints and she just released foundations that have different shades for every undertone (I have light olive skin and undertones are always too yellow or pink and i was so excited when i saw this released). That's really the only current celebrity beauty brand I can think of that I really love. Plus Halsey actually has a passion for makeup and does their own looks for all events, shows, etc

[@Sinthecity]

It feels kinda disingenuous to skip the fact that the celebrity boycott and digital guillotine was started specifically in response to the general silence on the Palestinian genocide.

[@kevsthaunicorn4935]

Celebrity culture was drastically declining before that

[@canrae]

​@@kevsthaunicorn4935bcuz of their personalities and dramas to them be cancelled

[@sequerstin]

Not gone lie. Im an avid fenty beauty buyer 😅

[@lauraleelewis6526]

Me too. I hear that her new hair care line is good too!

[@Viviolau]

Her products are good and she actually works with her brand to get a certain level of quality - at least for the beauty side

[@amany247]

No god but Allah Islam way for peace and real monotheist Search about the truth with honest heart And first ask Allah to help you to find the wa