What to Charge For Your Video Work | Tomorrow's Filmmakers

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[@samuelanderson9416]

I should get into the tree cutting business instead

[@Drrezzin]

Yeah, that's a bit more realistic, then video work! There's way too many guys out there who under-charge and clients don't care about quality...it's all about price today and who has the cheapest one!

[@NoraGermain]

No. We need trees! lol

[@IMKEVPACK]

LOOOL IKKRRRR

[@AlexPizarro]

How about them TREES 🌲🌲🌲🌲

[@thegallery219]

Sam Anderson 😂🤣😂😭

[@jeffgordondirector]

This is a great video for beginners..seriously great stuff here...but how come nobody ever adds in the cost of the CREATIVE, or the WRITING..the IDEAS...especially for spots or ads! I've been doing this stuff for over 20 years...and in the last few years, most middle and lower end clients think ideas are free. Ideas are not free. The idea IS EVERYTHING!

[@mohdvideos1]

EXACTLY BROTHER 👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽

[@Digital_Act1vist]

that would go into the "experience" category

[@herodot86]

I determine the preproduction everytime. Pricing is Preproduction --> Production --> Post production

[@ribe3434]

Clients rarely say they have a budget.

[@AllThingsFilm1]

Yea, they usually want to weasel a quote out of you instead of telling you how much money they have.

[@_rhapsodist]

true story

[@chosenideahandle]

Speak for yourself. I've found it to be one of the first things they say with the word "small" in front of "budget" (right after "we want something amazing"). What that budget actually is only comes out after my first quote, and then we start eliminating what they can't afford.

[@jakepollen6839]

Exactly it’s the rule of price negotiation

[@krystiannaja8675]

(typical conversation I use with 90% success).. (after the discovery process). client: i dont have a budget, just need to know how much will it cost? me: do we need to close the streets, rent a chopper, hire top models, actors (use your imagination - has to be related to their ideas for video, but think hollywood) client: no, no... no way, its small project, we dont have that kind of money me: so whats your budget? client: (says the budget).

[@vividcolourfilms1276]

On the budget point, I have been a marketing director for 20 years, most clients will not give you their budget as they assume you will just use all of it when you can do the job cheaper. Also, a good sales practice is to create the value of your service before you even talk costs. For a videographer that is starting out and working on smaller projects, most your clients will not know exactly what they want and they gear you use will make no sense to them.

[@KwantumKitty]

Great point.

[@Brian-ud6uj]

For once, a well thought out, honest, straight-forward video covering this topic. I've been doing this for about a decade and you are so right. Thanks for taking the time to do this & keep up the great work!

[@josephsmilepaul3542]

Seriously. He so enunciated everything. I can't wait to have people like this on my Podcast. Just straight to point with so much information.

[@CodyPyper]

I’ve seen a lot of videos on how to price yourself, and this is by far the best one. Thanks for this content!

[@Vijaypall_96]

I did that. When I asked for the budget and they're the price was amazing. My first big client and I was shocked they paid that much. I was so happy dancing on the way out of the meeting. Proving to myself it can be done. Just need to keep it sustainable.

[@The-digitalrevolution]

Great jump off point for something most, often struggle with. I would also add to not forget to add a fee (without mentioning) to your budget for overhead and income. Take the cost of your day and editing time and add in 20-40% additional for actual profit for your business. That money goes toward things like insurance, business fees, marketing, transportation, etc. and actual PROFIT.

[@ScottWitte]

Overall great guide with one BIG caveat: "You are still making $58 per hour." Well... only if every hour is spent filming and editing. In the real world, there has to be time spent marketing, meeting with clients and prospective clients, testing, education, doing the back office part of running a business and so more. If half of your hours are billable you are doing really, really well. How staff and agents affect the picture is another topic. You should absolutely ask about the budget upfront. My personal experience is that mostly those with a good background or experience contracting videos will have any idea that relates to reality. And many of those will be reluctant to give a budget fearing they might pay more than they have to. (This could be a regional thing.) One technique that helps is to ask for a range, maybe from the least they expect to pay to the most they possibly could. And one last note: If the client is more than a mom and pop business, pricing too low in an effort to get the job could be what causes you to lose it. "If he is charging that little, he can't be any good!"

[@ProdigiousMediaGroup]

I love the way you put that, Scott. Great input!

[@seriousjoke99]

Well put! Couldn't agree more

[@TimGanderPhotographer]

...or she ;-)

[@theadventurebiker]

Not sure how or why this video showed up in my KZbin recommended but it is exactly what I needed. I am somewhat new in the business and did a series of videos for a client earlier this year and had no idea how (or what) to actually charge them. I knew all along that I greatly undercharged them (I think they know this too), but I didn't have much of a clue as to what I should've actually charged. Thank you so much for this - it is truly helpful and insightful. next time around, I'll be better prepared etc. Cheers

[@JJohnson313]

This is probably the question I see asked the most and this is the first time I've heard an answer that I can actually use. Thank you for this.

[@VinnieChu]

Wow, finally a straightforward video on this topic of estimating your rates, with actual numbers and examples. Great content!

[@beMOTIONdESIGN]

Good stuff! You should also be prepared for when the client asks "What do I get for my money?" So, it's also important to know how you're going to answer that question because it will come. Be clear about any revisions or deliverables that the client may require.

[@EvilChicken25]

I can't thank you enough for this video! I am a very small-time videographer, and I'm always struggling with what to charge for what I see is entry-level skill. This was a very straight-forward video that perfectly put into perspective how to view what exactly it is I'm charging for. Thank you so much!

[@ETeedProductions]

This really was helpful on pricing yourself! I actually now feel more confident that what Im charging clients is fair for where I'm at, but also could use this info to charge more depending on projects and as I move up

[@shauncloud4724]

Every new person in our industry needs to view this so they can learn to charge what they're worth and not allow themselves to be taken advantage of. The reason it's so hard for new, talented people to come into our industry is because they don't understand the significant value that they bring and, therefore, they give their skills away for next to nothing. They don't stand a chance of being able to support themselves, support a family, or pursue a career in this business if they don't understand their own value and what it's truly worth. This video did a great job bringing some clarification to this. The one thing I would add is to factor in time for pre-production. If a client is depending on you to bring your ideas to the table and you're involved in doing creative thinking, coordinating production details, finding VO talent, ETC... those things add major value as well and your time for doing those things needs to be accounted for and billed accordingly.

[@JingShenKuoshu]

Possibly one of the most educational videos for this subject on the internet. Amazing man

[@kr5746]

God bless you guys for all these videos you make for the rest of us!!! Hence why your continued success! Stay safe 🙏

[@mattbrodersen9567]

I can't believe I used to Charge $300 for a wedding video, with a 2 person crew + Editing!!! LOL.. Well said my friend, this needs to be told.

[@YoussefHallouly]

How much do you charge now?

[@josephsmilepaul3542]

Oh my, this is one of the richest explanations I have gotten on this matter. Thanks a bunch. GOD bless you (I love your T-Shirt).

[@ivanmadethis]

All of a sudden I have this urge to send out quotes to clients :D I've come back to this video a couple of times now. It's how I've been pricing my projects for many years and it's worked out great for me so far. I'm glad to see other videographers out there who value their time and have transparent pricing models!

[@tim.dunlap]

Perfectly on point. I took some courses that I paid hundreds for and in some of the business sections this is exactly what they teach! Great info for those out there wondering.

[@Karisu00]

I've been trying to understand this concept and the visuals help SO much. Thank you!

[@emmanuelomotoyinbo1964]

I feel blessed by the way and manner you carried through this sessions. Am grateful

[@JiruubGaming]

I’ve seen a ton of videos on this topic and this is by far the best explanation I’ve seen! Good stuff!

[@ross1ful]

Thank you for sharing this information! By far the best pricing video I’ve come across on KZbin! God Bless!!

[@joshzaring]

Wow, one of the most helpful videos in this subject ever. I’m definitely not charging enough.

[@sighlus]

One point you made, which to me is key, is to time yourself editing. Once I did that, I had a complete understanding of my average per project type. Of course you get a curve ball now and then, but the more you do the more you can expect those things to arise.

[@CrivRex]

The BEST KZbin video that explains videography pricing! Thank you!!! Straight to the point and all the info I needed. Wow. 🎉

[@KevasWorld]

I've struggled for years figuring out what to charge and of all the videos I've seen yours was BY far the most helpful. Thanks so much 🙏

[@mikemiville3009]

Man, I wish you would have put this out about 5 years ago. I basically charge the same way, but it took a lot of trial and error to get there. Great video!

[@JD-ik4gw]

Thank you, thank you, thank you for actually making this easier than literally every other KZbinr.

[@Jknold955]

You video was so helpful! You got right to information I wanted to hear. It’s a good watch! Thank you

[@itsmeericb]

Great video! This really helped me in getting my pricing together for video projects. I am definitely hurting myself by under pricing. Real estate videography can be a tricky animal because of the market from one town/state to another. I was filming luxury homes in one state then I moved to another and I can’t charge nearly the amount I used to charge for the market in my current location.

[@res3054]

Bless you my friend that was the most concise description of how to charge for Video services I've ever heard!

[@PeterV]

Dude! This has been the best easiest to consume breakdown of what I should charge! I've been trying to determine my worth for so long! This video really is gonna help me determine what to charge! You got a new sub for sure!

[@Blackmagictim]

Love the last few videos you posted. I don’t have to keep repeating this to people who ask why I’m always working and they have a red package. 😀 i want my associates to win and be employed the more work they get the more spillage I get too when they are double booked and have to call me for a fill in. Strong networks with consistent people are the life blood of success. 👏

[@PardeMalas]

Amazing video, I’ve watched a ton of videos on the topic and that is by far the best one!

[@RosemaryAbang]

This is fantastic. Simple and straight to the point. Best video I have watched on this topic!

[@RoderickMonroe]

I'm just starting out. I've been shooting photography for a few years and recently got into videography! I appreciate this video and I love that shirt!!

[@demetriustaylor7791]

This information was truly a blessing for me. God bless you and your future endeavors!

[@Texasphotoguy]

Absolutely the most informative video I have seen on this topic. Thank you so much, and I will be checking out your programs.

[@redotfilms]

MAN ... This was EXTREMELY helpful. Thank you so much!.

[@geverniveup]

Perfectly explained. I needed to hear this....been struggling with this stage of the business. Thanks a bunch dude

[@MartialArtsJourney]

Great video. Thanks, was just looking for an answer

[@mmaneage86]

I've been looking for this type of info everywhere. Thanks for making this! Also like how you used real world examples.

[@LetsGoBJONES]

As a model, when I get direct messages from clients I also do this. As what the budget is. And have general half day, full day, and Hourly/OT rates. But if it's wrong a agency not much negotiation. Glad to know I am on the right path. Great video!

[@iamjkiing114]

Really informative and to the point. God Bless you guys! Good stuff..

[@RemayPesca]

This is a great source of information. I would like to add that our service is not limited only to the mentioned ones, but also the concept creation, the preparation of scripts, interviewing and selection of talents, music selection, all these must be charged by the hour spent, in case it is not provided by the client. Overall a great video, thanks for sharing.

[@deongedeon]

Justus thank you so much for the breakdown! Going to apply it soon, God bless.

[@bendaniels8572]

Thank you so much man. I needed this. I’ve had a few people ask me to shoot films for things like paintball businesses and stuff. This was such valuable information

[@motionblues]

Best video I've seen on how to price your work, it's just amazing, thanks!

[@CarlosGarcia-yz4ym]

One of the most useful videos I’ve seen in a long time. Thank you.

[@robertharker]

Don't forget the paperwork. A written quote listing number of days filming and hours editing along with the equipment you will be providing. Most importantly a written contract signed by the client with actual dollar amounts and payment terms. Without a contract you are out of luck if the client decides to stiff you.

[@blertonsaraci]

Thanks for being so opened man. Absolutely mind opening. Respect.

[@DrSidewayZ]

I can’t thank you enough for all these videos I’ve learned so much so far!

[@jaikavi5464]

Best, clearest video on KZbin for this topic!

[@SharinganReborn]

Truly the best video on this subject matter!!

[@ohitslalo]

Very direct and helpful. After watching tons of videos on this subject, yours has been the most helpful. Thanks! Much love from San Diego!

[@NarutoUzamakys]

I am so blessed by your videos. I have this overwhelming ambition to have a huge presence in social media to share laughs with the world and lead people to the Lord.

[@ThatTattooGuyOfficial]

This is fantastic advice! Love the explanation!

[@rigalmedia]

Justus... thanks for making this video. I have been struggling with pricing for my video work. So again THANKS A MILLION!!

[@j1jh002]

This was so helpful! Thank you very much! I've recently decided to become a filmmaker myself. Thank you for sharing this information, it is more helpful than you think. God bless!

[@jeanluccarbonel5655]

The most underrated video tutorial I’ve ever seen, you should get more more views guys. Thanks a lot I’m learning a lot with your videos.

[@JeremySmithOfNewScotland]

Thanks for your honesty and thorough overview, this was very helpful.

[@bernarddecorail6112]

Hey Justus ! Thanks for all the info, I've been a corportae videographer for a year in the same company and I'm trying to set up my own freelance business so your insight was fantastic, very clear :) Love from France !

[@michaellynchfilm]

Amazing video! Incredibly insightful and helpful - thank you man 💪🏻❤️

[@FrancescoPaggiaro]

I really find interesting this video. I am a photographer and videomaker in italy, so we have really different prices (lower than USA) but I think that choose the half day, full day and hourly editing cost is very useful and help people to undestand better if the price for the client is corrent. Thanks for sharing it :)

[@arielbadeo5562]

Thank you so much for making this video ! I appreciate it

[@Seactor]

great stuff pal. Have made several vids for people..all seem to go viral and I never seem to be paid well enough..this makes things a bit clearer. I especially appreciate your lck of rambling intros and waffle, Concise. To the point. Bonus points. See ya in Ireland some day.

[@MikeEdwardsphotography]

Very good and practical wisdom! Thank you! As we are building our production company, this is such useful advice!

[@teejaaytv]

Thank you SO MUCH for this! So much good information!

[@Aggyoko]

Excellent video. This is the most concise video on this topic that I've ever watched. Thanks.

[@thesleepione247]

I think packages can work depending on how you structure them. If you give a package and let them know what it is limited to in terms of gear, hours shooting, limited locations & length of the final product. Eg Package A is $800 (1 location, shooting for 4 hours, no additional lighting for a 30 second product)

[@martintazky]

Thank you, this is fantastic break down

[@jscottdatruth]

Man this video was the most informative and helpful for me because this is what I struggle with being that I’m just starting out!

[@bsetter]

Thanks for this video! So helpful.

[@FreddyGMedia]

That's pretty much how I price my clients now. Definitely wish this video was available a couple years ago 🤣 but you live and learn! You gotta fail a few times and get a thousand "no's" first but as long as you don't give up and continue learning, you'll be amazed at how far you can go and the jobs you'll start getting! AWESOME video bro, I subscribed. Looking forward to checking out your other stuff 🤟🏼

[@27nashid]

Thank you very much. I really needed this information.

[@bryanarcebryanarce]

This is the best video i have found on this topic thank you!!

[@waleraji9713]

Amen Brother! God Bless as well. Thanks for that breakdown.

[@Jonasdelrey]

Best video on the topic hands down!

[@OnebodyCC]

Amazing video!! One of the most useful I've ever seen. Thank you!! Great advice!

[@caelintredoux2249]

This video was very concise! Thanks for this man, very helpful

[@JohnnyHurcomb]

This is actually super informative and definitely helped out.

[@joefilmco]

By far the best video I’ve seen on pricing. Thanks for the information communicated so clearly.

[@aifoSFilms]

This video taught me about my half/full rate. I hadn’t thought about that. I do ask clients about their budget, but this is a touchy subject because you might get a young kid who’s asking you to shoot a music video and they tell you that their budget is $600. When you say no they beg and plea with you. It’s awful. Pricing is always an issue. They want quality, but not pay the price.

[@cfschulz]

love your hints! thx 4 sharing these with us

[@richardmhain]

Great job Bro, nicely talking about "the elephant in the room" for most businesses. Realistic rates sure helps too. Blessings!

[@19NineteenProductions]

This is the best pricing breakdown I've seen so far. The hardest part for me is determining the hourly editing costs and time.

[@Provocateurofendtimes]

We charge hourly and 10 hr block time

[@BreezeproductionsNYC]

Thank You so much 4 the knowledge! God Bless!

[@bigzay9634]

mind blown, youre the man!

[@majorflairproductions5996]

Great video! I’ve been trying to price my work. Really helped!

[@lenabluetv]

Very detailed, easy to understand, with your examples included. Thank you very much.

[@ErnestoPossiSpanishVoiceOver]

Great video!!! Voice overs talents we also have the same question all the time. And it is difficult to determine a price for each job. That is why it is important to analyze the market and see the price charged by the pros. Also see what level of career you are, the experience and what equipment you have......

[@truce11]

Well done video - one of the better ones. Thanks!

[@Andrew-yt6pf]

Thanks for a useful video. In addition to the day rate and editing rate, I also have a pre-prod and wrap rate. There's always a certain amount of project management and planning involved and also work at the end to archive etc. The choice I guess you have is to either build this into your shooting day rate and editing rate or separate them out. I prefer to separate them out as it appears more transparent and also clients then appreciate all the aspects of work and time involved. Pre-prod rate is similar to my editing rate.

[@ivanmadethis]

I do the exact same!

[@AlexBeaverProductions]

So I have watched a few other videos on pricing but I think the way you explained it was the best one. I am definitely going to sub. Thanks for the helpful tips.

[@auxsom]

Extremely helpful video. Thank you.

[@DaleMarek]

Thank you for the information. Very useful.