Top 10 BEST New Men's Designer Fragrances Of 2023

Hey friends, today I'm going over my 10 favorite new designer fragrances of 2023. Thanks for watching!
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[@MaDFroG88]

Honorable mentions 2:05 Valentino, YSL Myslf, Dolce Gabbana light blue, Guerlain Ideal Platine PRivee, 1 million golden oud 10. Lacoste - L.12.12 Blanc Eau Intense 5:20 9. Paco Rabanne - 1 million Royal 6:00 8, CH Pasion for HIM - Carolina Herrera 7:00 7. Habit Rouge Prive - Guilerlain 8:35 6. Ralph's Club Elixir - Ralph Lauren 9:30 5. Acqua di Gio Parfum - Georgio Armani 10:50 4. Boss Bottled Elixir - Hugo Boss 12:30 3. Uomo Borin in Roma Intense - Valentino 14:41 2. Invictus Victory Elixir - Paco Rabanne 15:22 1. JPG Le Male Elixir 16:10

[@michaelbullock8011]

Great video with some great choices in there and I enjoyed it and have a blessed day

[@JaimeNoro]

Ash, please do a comparison video between the older and newer batch of L'Homme Ideal EdP like you did with the extreme version. Lots of folk requested it in that video.

[@Michael-Styles]

My Top 5 would semi mirror yours but slightly different: 1- Le Male Elixir 2- Victory Elixir 3- Born in Roma Intense 4- Habit Rouge 5- ADG Parfum 6-10 in no order: Boss Bottled Elixir, Guerlain Platine Privee, Ralph's Club Elixir, Rabanne 1 Million Royal, & YSL MYSLF

[@miker4430]

Thank you ash. Happy holidays great list

[@muzim8931]

Ashton thank you for highlighting that D n G Summer Vibes smells like Eau Intense. I tried it and felt the same way. Own Eau Intense so I see no need for Summer Vibes. The bottle is amazing by the way.

[@wynonasbigbrowndragon6121]

My favourite is probably Boss Bottled Elixir. While all the other guys did Elixirs that were some variation of sweet, Hugo Boss went at it from another direction altogether

[@suavemasky]

They went the same Boss Bottled direction

[@vasquezinvoker3714]

Sauvage elixir is the real king of the elixirs. And gucci guilty cuz ia different take on the eixir

[@wynonasbigbrowndragon6121]

@@vasquezinvoker3714 neither of those two smell the same, but they do both smell sweet, which was my initial point

[@_shotswithspeed]

I gotta try it. I have both bottled night & bottled infinite

[@mlinger18]

Old man spray way

[@joeyawiki3315]

Can you do a top ten list of fragrance with tea note?

[@jingledubz3989]

Great video and list Ash! 🤘

[@MrFabiov3]

Thanks to you i've been spending too much on fragrances.. my wife not enjoying it as much as i am ahah, love the videos keep it up!

[@danielkyllo4121]

I definitely would have included Spicebomb Infrared EDP. I love that stuff!

[@ianyarbrough9474]

great review as always!!!!!!!

[@marcusbaumgardner1182]

I agree. JPG Elixir, probably my favorite release of the past few years

[@brianconner1266]

Hey Ash! Thanks for the daily content! I asked this in a previous video mentioning Habit Rouge Prive. Where the heck can I find it. It’s not at any discounter, Guerlain or other than eBay. I have not seen it at macys or ulta or Sephora. I am a huge fan of the EDP/EDT and really want this. Any suggestions form you or the community?

[@jimlittle5769]

It was a limited edition run. I actually had to buy mine from Guerlain and have it shipped over. I'd set up a notification at Fragrancebuy.

[@brianconner1266]

@@jimlittle5769 I appreciate the response BTW.

[@uhsemehicieronlas3]

do you have a review of habit rouge prive? I'd love to hear your opinion

[@StevenEagleEagleman]

Seems to me based on this video and the comments I already checked here that Prada Ocean EDP is really overlooked and underrated definitely a quality scent you should check out.

[@alexprinsrealestateagent1263]

Do you have any predictions for 2024 on what you think has the potential to be the next Versace Eros based on new fragrances that were released this year? There were some hot new releases. Invictus Elixir? Jean Paul Elixir? Any of them with potential to really blow up?

[@togetlostistolearntheway6386]

Imvictus victory elixir 🔥 🔥 🔥 literally have all you mention in my collection maybe except 3 bottles im missing

[@lanceball6298]

Surprised your realeses werent top 10. I absolutley love west loop. However havent tried your top 4 yet so my thoughts may change. Love your content

[@jimlittle5769]

I don't think Michael Malul fragrances are considered designer fragrances.

[@WanderAshton]

wish ash would get back into those old school single fragrance reviews he used to do. He is the best at in the fragrance community. Sad to see him change.

[@mrbigglesworth35ify]

His channel is growing therefore he needs to change.. Can't stay stagnant

[@MrMelonMan96]

My top releases of the year: 1. Boss bottled elixir 2. Le Male elixir 3. Guilty elixir The elixirs are killing it

[@nicolaisidek]

Yeah I gotta agree with Le Male Elixir. It's my top release of 2023 too

[@kevino73]

Two that didn't make the list that I really like are Hugo Boss The Scent Magnetic, and Chopard Cedar Malaki.

[@umpus]

I was blown away by how much I like Magnetic. It's backup bottle worthy.

[@Q_N-]

Couldn’t agree more with this list. Especially the JPG. I’m not a fan of JPG but man Elixir is NUTS!

[@PeakBagger999]

I have JPG Elixir and it’s amazing!

[@fluffybunny4891]

I actually think it’s overrated lol

[@M4RCi92]

It's sickeningly sweet man. I had to scrub it off.

[@Grandmaster_Sub-Zero]

​@fluffybunny4891 It is. It smells like a slightly better version of Thalium... for 6 times the price.

[@Eldramasfc]

Hey Ash, where would you rank Paco Rabanne Phantom Parfum?

[@farhanzafry7330]

Between JPG Le Male Elixr v One Million Royal. Please help me decide. Scent profile and performance.

[@SmellsAddicted]

I wonder if Guerlain Honey Oud would be in this list if Ash had reviewed it sooner, or is it too expensive to count?

[@willoraha1969]

Great list! One million Royal is very appealing fragrance Thank you Ash for taking the time and making this awesome video

[@timfranseen6213]

Absolutely agree on Valentino im obsessed

[@CaliJatt0809]

You're a legend bro

[@jimlittle5769]

Yup, Habit Rouge Rouge Prive was in my top three along with JPG Elixir and Platine Prive.

[@JohmathanBSwift]

Is it in the US now?

[@jimlittle5769]

@@JohmathanBSwift I got it from Guerlain and had it shipped over. It's limited edition and can't find it anywhere except Guerlain Saudi Arabia and places like ebay.

[@Morowinger]

My Top 5 Designers of 2023: 1. Le Male Elixir 2. Gentleman Givenchy Society 3. Boss Bottled Elixir 4. Guerlain l‘Homme Ideal Platin Privé 5. Invictus Victory Elixir.

[@turboshazed7370]

Society wasn't released this year? Still solid tho.

[@jimlittle5769]

@@turboshazed7370 I think it was.

[@kylem8811]

Society was released this year 😊

[@neoNashShaggy]

FINALLY ITS HERE

[@oscarordaz5797]

You should do a review on TERRITOIRE PERFUMES specially TERRITOIRE PRIVE cuz that's a perfect clone of CH n they are affordable n great performance 😎👍🏼

[@TheDoomedUser]

Y Myself ans Rockstud Noir are my two fav fragrances now and I'm just waiting for discounters to get them cuz they're a bit out of my fragrance budget

[@justhenner2964]

I smelt that Guerlain Prive Rouge yesterday and I was so disappointed. Opening is rather harsh but the it does improve towards the mid and dry down but is defo a more mature scent

[@kylem8811]

My top 5 from 2023 1. Le male Elixir 2. HB the scent magnetic 3. Invictus victory Elixir 4. Gucci guilty Elixir 5. 1 million royal

[@gustavonava3600]

Ralph club elixir is slept on 🔥🔥🔥

[@admirallightningbolt]

Can anyone explain what “in the air” means? Does this add any information at all? I don’t know what the alternative is unless you’re sometimes licking people’s fragrances off them

[@TheHenlio]

The smell of a fragrance can change depending on whether you smell it in the air, or up close. In other words if you spray a fragrance on your hand and bury you nose in to smell it you may not like it. But if someone walked by with the same fragrance and you caught a whiff of it in the air you may love it.

[@TheJoStephan]

I would place Invictus Elixir at the top! JPG is way too sweet.

[@Watch-Youtube_ilove]

Baru saja beli 4 hari yg lalu 😂Emang Ga Nyesel Dan Ga Salah Beli.. Alhamdulillah Ada Di Peringkat #1❤

[@misskamisahketak8524]

okay nanti saya beli juga hehe

[@JorgeZD]

Love Boss Bottled Elixir 💖

[@DriftEntry101]

Agreed with number 1. I layered it with 01, 02, and 01+Iris (separately of course), and it gets even better!

[@RnbScentz]

I really like boss bottle elixir opening reminds me of sauvage elixir

[@MrFirstdance2000]

Based on this $1500 stocking stuffer...I look forward to the "Attack of te Clones" this Christmas 😁

[@harveytrevino2257]

I actually have been enjoying CH Pasion. Way to go Carolina Herrera.

[@conorsmedia]

We need a fragrance tour

[@mrrichlivinglarge]

Any clones out for Million Royale?

[@jc2604]

I would add Gentlemen Society and bounce the Lacoste.

[@hp20237]

Invictus victory elixir is #1 🔥🔥🔥🔥🔥

[@l0wgrade377]

I’ve always just gone with blue de Chanel since high school but when I smelled the born in Roma intense I knew I had to get it. I wasn’t even thinking of testing it because of the bottle style but glad I did.

[@Soul_In_Isolation]

Brioni Eau de Parfum Essentiel?

[@jamesluft5792]

Surprised not to see the new spice bomb on the list.

[@umpus]

It totally flew under the radar, no one was talking about it

[@phantomspaceman]

It was OK. They played it really safe with a flanker of a flanker that wasn't impressive to begin with. When they did NV EDP they at least modified it enough to make it unique. What people are talking about is V&R watering down Spicebomb Extreme.

[@ccrz77]

No YSL Y Intense?

[@tylerdowd]

my jpg elixer arrives tomorrow OH YEAH!!!!!!

[@walterbarnaba487]

I need to try these 😢😢😢

[@BoxyTheSpaceDog]

Tried Million Royal,seems very weak on scent strength

[@DsquareMad]

I haven’t smell or own all the new release. Can’t find Ralp Lauren Elixer anywhere. My top 10 at this moment would be: 1 Boss Bottle Elixer 2 Gucci Guilty Elixer 3 V&R Spicebomb Infrared Edp 4 Valentino Uomo BiR Edp 5 Guerlain Habit Rouge Privee 6 YSL Myself 7 Prada Luna Rosa Ocean edp 8 Kenzo Homme Marine 9 Philipp Plein No Limit Gold 10 Paco Rabanne Phantom Parfum Honorary mention: Mont Blanc Explore Platinum. I own JPG Le Male Elixer but to me it’s overrated, too much hype. I prefer Le Male Le Parfum.

[@Grandmaster_Sub-Zero]

Definitely agree with the JPG Elixir being overhyped. It smells like Thalium.

[@mohanadfaisal9610]

Guys should i get blue eleqtrique or lhomme ideal extreme ?

[@1millionelixir]

Bleu eleqtrique is great for all year and if you want a fresh fragrance I’d go for that but if you want something more gentlemanly and a little more sweet/nutty I’d go for lomme ideal. Me personally I’d go for the guerlain

[@jimlittle5769]

I have and love both, but I think Ideal Extreme smells a tiny bit better. It really does depend on your collection though. If it's a smaller collection, Bleu Electrique would probably be the better choice.

[@leventbaykan9596]

Hey guys i am at bottom of same choice. I have le male le parfum, victory elixir, d&g one edp. Wanna buy ysl bleu electric or guerlain lhomme edp. Which one do you prefer for this collection?

[@1millionelixir]

@@leventbaykan9596 blue electrique all the way you need a nice fresh fragrance in your collection. Nice collection tho you have some real bangers!

[@leventbaykan9596]

I already have unopenned spicebomb extreme and adg profondo. A half eros edp and ysl y edp.

[@GoranAbraxas]

I thought Le Male Elixir would easily be my number one this year.... but.... to my surprise Boss Bottled won the battle of elixirs. But top 5 designers, 1. Boss Bottled Elixir 2. Le Male Elixir 3. Under the Stars Maison Margiela 4. No Limit$ Gold Philipp Plein 5. something from Zara, for example WO/01 Somewoody

[@dannytrejjo46]

Invictus Platinum still the best Invictus line..

[@saulgoodmanandriese8658]

Guys should I buy Armani Code Parfum or Le male le parfum?

[@1millionelixir]

Armani code parfum all the way! Not even comparable

[@turboshazed7370]

Le Male Le Parfum

[@saulgoodmanandriese8658]

@@1millionelixir Why?

[@saulgoodmanandriese8658]

@@turboshazed7370 why?

[@1millionelixir]

@@saulgoodmanandriese8658 quality is better and amazing performance. It still has that powdery aspect as le make but I feel the new Armani code parfum smells more modern then le make. In the end it comes down to preference so buy what ever you instead of listening to some guy on the internet.

[@Dragonflyetc]

Just a matter of taste, I guess. I prefer JPG Le Male Le Parfum over JPG Le Male Elixir anytime, but if JPG Le Male Elixir is number one here, that means 2023 was not really a great year

[@sigurdsson1000]

Gucci guilty elixir ❤

[@AndreHarris-bq7dh]

I'm actually surprised that Gucci Guilty Elixir is not on the list. What an amazing scent!! For me it would have been in the number 2 spot after JPG Le Male Elixir. Boss Bottled Elixir is in the number 3 spot.

[@daniel7933]

smells like root beer to me 😂

[@PsychiatricParfums]

spot on

[@Michael-Styles]

Ya it doesn't smell all that great to me & doesn't seem to be highly appreciated. It was an immediate hard pass for me at least

[@seansmith2650]

No spice bomb infrared edp

[@efasjr]

Le Male Elixir is my number 2. 1 Million Royal is my number 1. Gentleman Society and 212 VIP Black I Love NY are also in my top 5 of 2023. I'm surprised that Bad Boy Extreme wasn't even cited on this video, although I didn't like it.

[@farhanzafry7330]

Your no. 1 and no. 2, which one performs better?

[@efasjr]

@@farhanzafry7330 Le Male Elixir performs better. In terms of aroma and occasions, I think 1 Million Royal is more versatile.

[@myles2494]

What about Aventus Absolu?

[@jimlittle5769]

Absolu Aventus is not a designer fragrance so it didn't qualify for this video. Having said that, I find it to be awesome, so does my wife, and it got quite a fee compliments at work as well. I've always found Aventus to be sort of 'meh'. This one is a homerun, IMO.

[@zonloe3268]

It’s to cheap. It can’t compare with to these

[@shmoopiebear]

JPG elixir is deserved.

[@johncollier6914]

Don't honestly get all the fuss over Le Male Elixir. I think Le Parfum and Ultra Male are both superior. For this year I would have made room for Boss Scent Magnetic, on the list.

[@DsquareMad]

If I’m right Magnetic was released in ‘22.

[@johncollier6914]

Then, that's why it's not on the list, I guess. @@DsquareMad

[@Letstalkcod]

Ralph's club elixir is too concentrated. Ralph's club parfum is beautiful

[@solomoudi1150]

Idk why no ones reviewing the return of Gaultier 2

[@kylestroia9939]

Surprised spicebomb infared EDP was not mentioned

[@este3625]

If not #1 definitely top 3 imo

[@kylestroia9939]

@@este3625 I 100% agree, It’s incredible

[@mariopena9159]

Le male elixir its a 💣💣💣💣💣💣

[@JUANDiaz-hn1pn]

The iris that thing make everything smells the same

[@shawntyr9595]

Where is Burberry Hero?

[@GucciButNotGuilty]

1.) Le Male Elixir 2.) Gucci Guilty Elixir 3.) Myslf 4.) Society 5.) Royal (Honorable Mentions: Boss Bottled Elixir & Victory Elixir)

[@Wisdom887]

My favorites this yeah are Ch Man Pasion and Le male elixir, everything else is just meh

[@phantomspaceman]

ADG Parfum was disappointing to me. I missed out on Profumo but Parfum smelled like EDP with some incense in the top and I got tired of it. Most of the releases this year have been flankers that all smelled roughly similar across brands. Pasion is the only thing on your table that is a new name. Mizilf is so generic I don't consider it original. The best release I've smelled this year has been Bad Boy Parfum and if you hated it you were wrong.

[@mr.smellgood2794]

Tott understand you're comment everything has been flankers of flankers with more flankers and way overpriced. I will check out that Bad Boy Parfum you mentioned is it yr wearable?

[@phantomspaceman]

@@mr.smellgood2794 It's straddling the line between mass market and niche imo. Heavy performance with a nice herbal cannabis/leather note. Awesome for cold weather and night wear. Most Bad Boy fans basically wanted Spicebomb Extreme out of the Parfum and wrote it off.

[@este3625]

Wow no spicebomb Infrared edp?

[@potsdam521]

Wow Pasha Noir Absolu not there! Really bad!

[@comkioxd]

Victory Elixir wipes the floor with Le Male Elixir, check your nose please

[@mr.smellgood2794]

Everybody nose different bruh

[@tomusa1]

i love your choices

[@piotrabowski2939]

Boss is much better than JPG elixir:)!

[@lilwert]

I’d rather have platine prive than ADG parfum a thousands times

[@nelsoncosta6212]

Le male elixir

[@bushido1111]

spicebomb infrared edp ?

[@justhair17]

Funny how 3 out of the top 4 are called 'Elixirs'

[@chrischio9932]

One of these days, Ash is going to limp in saying he injured himself during the intro of a video

[@MustafaAli-kt3zb]

Le Male Elixir is my favorite release in 2023

[@tonnykeizer4732]

It’s disgusting, much to sweet!

[@Morowinger]

@@tonnykeizer4732well, most of the people like it. Maybe you are the problem.

[@turboshazed7370]

One of the best of this decade so far and likely will be rated very high for this decades best releases.

[@thomasglover7937]

@@turboshazed7370no it won’t. In the next 12 months it won’t be on anyone’s top 10 & the next boring, generic, over sweet, Quinton bisch, powerhouse will take its place

[@efasjr]

I wonder how you gesticulate a lot while recording your videos without hitting any of the fragrances on the table...

[@gamalielcenteno4801]

👍👍👍👍

[@FSSRKeyno]

Is it me or does the sound sound muffled?

[@TheHighwinder]

Victory Elixir is where I draw the line at just being way to fricking sweet. I did a blind buy on it and will never touch it again. It's so sweet I'm shocked that it isn't sticky. Seriously, it's liquified cotton candy, and when you smell it, you'll have no ither reaction to it. Oh sure, you can wear it - as long as you haven't passed puberty yet. Or if you're a chick - chicks can wear this stuff with no fear whatsover, it's so sweet that it's extremely feminine.

[@Water-10]

Le male perfum or Spicebomb inferred

[@Nish_M]

Le male le parfum

[@1millionelixir]

Spicebomb is way better and smells more expensive.

[@Water-10]

@@1millionelixir people were saying le male le perfum over Spicebomb inferred I smelled both and still can’t decide

[@1millionelixir]

@@Water-10 ppl are really quick to pick le male cause it’s out there more but if you wanna be unique and smell fantastic I’d go for the Spicebomb but in the end buy whatever you feel is better for you both are pretty solid

[@Water-10]

@@1millionelixir ok thnaks

[@fredbell23]

Givenchy Gentleman Society was better than the whole top ten in this video

[@jimlittle5769]

No offense meant, but while I found the scent to be pleasant, it didn't leave an impression on me. I found it a bit forgettable the same way I found Ralph's Club Elixir to be.

[@TheHenlio]

It's so interesting how taste in fragrances differ from person to person. I hate gentlemen society, not sure what it is but there is a note I cannot stand. I would have it no where near a top ten list. 😂

[@phantomspaceman]

It's roughly in the same league as Mzilf. Basic and fresh. I really like it but I'm not going to pretend they outdid Guerlain. I'm also not paying over $100 for either.

[@GucciButNotGuilty]

I mean..Valid argument, man.

[@ncruze07]

Get your nose on Fairouz

[@Aizenn92]

Royal is for the trsh

[@kalechristianson5207]

OHHHH YOU! And those silly intros😆

[@kalechristianson5207]

I purchased the LA COSTE and love it! WOW what an opening, BUT if you spray on skin that baby is gone in like 45min. Spray on clothing only✌

[@2ndAveScents]

Ralph’s Club does absolutely nothing for me. Feels so weak, uninspired, so generic, so un-Ralph Lauren.