TOUGH LOVE from a $3M Landscape Business Owner

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[@christopheravery5808]

This is my second year in business. The first year I worked full time at a factory, and that had mandatory overtime. I picked up 17 clients. This year I got a new truck, trailer, and mower and 2 months into the season I’m at 25 properties that I maintain. I recently left my job and I’m trying to push that to 50 properties by the end of the season. I’m out for 8 hours per day on days I’m not working JUST KNOCKING ON DOORS. I pass out cards to everybody I come across, maybe passed out 1,500 cards this season. It’s not easy, but it’s doable. I have a fiancé and we have 5 kids between us. I’m busting my ass every single day from BEFORE the sun comes up until AFTER the sun goes down. That’s what it takes to build something, I’ve seen it with anybody who has built anything in life. I’m not big yet, my setup is simple, and I have 1 part time guy incase I come across a big landscaping job and need the help. I’m doing this all fresh off of a broken ankle that required a plate and 8 screws. That is on top of Boulder surgery the year before I started and injuries I sustained from the military. There is zero excuse and I’m tired of excuses from everybody saying they want to start. I get out there and do it, I’m self taught on most things, but I did learn how to do a lot of work from working for 2 different companies. I worked for other companies just to learn certain skill sets to start my own company. Ryan is right, suck it up, get motivated, and go get it done. There is no reaction without first giving action.

[@BrenttheGreat]

Hard working guy right there. Sometimes you need to put your head down and simply make things happen. Great motivation.

[@jeffconsiglio1307]

Wow! I'm not even in the landscaping industry (I run a personal training studio), but this was still amazing to listen to. I just shared it on my Facebook page, and this is what I wrote about it there. "I’ve listened to a lot of motivational talks in my lifetime, but this one (on KZbin) is the best of all time in my opinion. The fact that he’s talking about how to kick butt and succeed in the landscaping industry is irrelevant, because the energy and wisdom he shares in this video is applicable to any industry, business, job, relationship, sports team, or other field of human endeavor."

[@waylonratcliffe]

I like this guy. Never thought about it but I definitely like a hard coach. Would like to hear more of him.

[@keslyphilip4139]

This is a mad man right here but he is right about everything....they will look at you crazy when you do what they could not

[@Leprechaun-qv6mo]

I just took a job as a yard operator with everything that Ryan already has but we have our own mulch, clean stone, river rock and 2a modified we sell. I’ll tell you I’ve never operated a wheel loader but now I do. Learning all the equipment from mt100 mini track skids to how to pour concrete in the month I’ve been there. This mindset and repetition always supports growth and development. I’ve been stressed all month because I’m new, never experienced anything like this yard and yeah I’m anxious. This is the hardest part of the season so don’t let the hard days win.

[@JohnnyMow]

I absolutely still love this video. I’ve probably watched this 10 times. Did you outwork ur clients

[@ryanpayne3862]

Your videos were on my playlist in 2016 while I was researching how to start my company. Thanks for all the free information you’ve put out over the years.

[@raw2085]

Staying hungry is one of the most important things in business. I've wanted to start a nursery to go with my lawn care business for a while now but I've been lazy. This is the kick in the ass I needed. I'm going to get on this!

[@CopperCreekCuts]

I think the context I am missing from this video is why it was made in the first place. Without that I just feel like I got yelled at for 30 minutes for things I've never complained about😅

[@waylonratcliffe]

From what I understand Augusta has an internal group where they share videos like this.

[@MikeAndes]

Yes. Ryan is in the group and shares his knowledge with many of the new owners; however, he is pushing them to work hard and figure things out in the video.

[@evergreenlawncarellc1505]

@@MikeAndes is he near Houston? 🤔 Would be cool to connect!! I have a small operation, it’s hard but that isn’t any excuse. Have had a hard time finding good help & increasing leads. In the end of the day, there’s more time I can spend going out there and knocking on doors; and introducing myself to new people. Just have to accept that!!

[@startingtech3900]

@@MikeAndesmikes secret plan to have less people call and ask him things 🤔

[@Leprechaun-qv6mo]

@@startingtech3900I just took a job as a yard operator for a large landscaping company and I’m learning and relearning everything as the rush picks up and I hate calling, lol foreman’s were complaining about babysitting a new guy and I was like well hell you must love me then and they said I’ve been the easiest. I feel like in the past few years as Augusta grew there’s ppl who thought this line of work is easy when it’s not so that’s why this was made. I had to explain to a few tradies that landscape and hardscape is a legitimate trade, it’s not unskilled labor like how cali said wildland fire isn’t a skilled labor job…. Don’t let the hard days win.

[@cleancutslawncare]

The 1 gift I was given in life: growing up poor, every other month electric and gas getting shut off. Not having anything out of the necessities of life. And being damn greatful for every bit of what we did have. I still live to this day (mindset) the way I grew up. Yea me and my wife make good $. We even have a few dollars in the bank. But my mindset never changed.

[@kevinelmes5767]

great video. I started in 2018 and now running 2 truck out of new york. This brought back a lot of my initial hurdles and also made me proud of what ive been through.

[@PM_Doug]

Biggest learning from this for me was to keep consistent for what I want and be decisive. I jump to much and need to see things through before quitting to jump on something else. Love this and much deserved kick in my mental ass.

[@ap3572]

This video really really spoke to me. I'm from the UK and i run a landscape company and machinery dealership myself and my wife have 4 years industry experience. Its been 4 years non stop work but starting to see it all work now.

[@joefastcar3577]

Cooler full of Gatorade is gold. Give those out to a beat down competitor and you will recruit your best employee.

[@michaelwalker4905]

We appreciate it Mike ! Biggest takeaway is you have to put in the work and not be complacent. I definitely needed this man, I went through my numbers while this video was going and I really need to get out there and sell some work.

[@AaronCunningham]

Great stuff. I’m in a totally different industry (car rental), and took a lot from this. I like the way Ryan thinks and he definitely called me out on a lot of my bs. Definitely need to want it more. Thanks for the kick in the ass

[@Phuhcough]

I was a computer game kid too. I loved this video.

[@jakehundley]

Let's goooo Ryan!

[@mikeandino2676]

Absolute gold as always. Mike, you really do show that there are great people out there to add to teams across the country. Outstanding, no clickbait here brother.

[@kevinmwilliams3035]

congrats to you ryan for all your hard work you put in great video .

[@bizboomer]

WOW! What an incredible video primer on business and Life! I'm sure I will be listening to this many more times in the future. Thanks, I needed this!

[@CINGLE777]

Curtis is my sales rep!! Solid guy!

[@ryanpayne3862]

He’s the man

[@davidw]

Chuck needs his own channel.

[@joeblanck7890]

I belive it was to not be afraid, be humble. To quit coming up with excuses for why you not able to do something. If you want it bad enough you will do what ever it takes.

[@kodypilger]

I think rather than tough love this was intended to lift himself up.

[@dawsonpurkett7709]

You’re going to see it how you want to see it. Everyone always says it cannot be done until someone tells them they did, then they’re labeled as gloating. Funny really.

[@ryanpayne3862]

That’s what my daughters are for 👍🏼

[@markdealy3744]

Thanks for sharing Mike! I appreciate the hard coach. Ryan did a great job! Blows me away that even though you prepared us all for what was to come that you still had people comment on Why did this guy say this stuff? I just got to laugh. It's like seriously. We were totally prepared for what was to come and Ryan did not let us down. Thanks Ryan. Great stuff!

[@billgideon5942]

I love it !!! That’s how you run a successful business !!!

[@JantzenShivers]

I have a technology and security services company, I have the same mentality running my company. I want to know this guy to keep up with his success!

[@joaquinben4458]

Thank you Mike!!!

[@pabloserrano709]

Thank you 🙏🏼

[@devonbryant2946]

This is the best video so far

[@methodicalcuts1252]

Wow. Fire motivation 🔥🔥

[@Charlestonwhitesburner]

I need someone like this. Thank you.

[@jamesweisbeck9169]

This got me fired up let’s goooooooooo!!!!!!!!

[@EuroYardService]

So, the compressed version of his rant is…”How bad do you want it?!” Would’ve been too short to make a video about it…😂

[@jacobshandymantreeservicel2522]

Sheer persistence and indefatigability creates results!

[@Chunk2hunkfitness]

This right here!!!😤💯🔥🔥🔥🔥

[@chrisdavison297]

TurfPilot is motivatied by this. We are already working in a chem license, but we are infatuated by the idea of dominating the entire market from plants to machines.

[@startingtech3900]

That’s a solid yard man that’s crazy

[@blackbeardlawncare7811]

That was awesome! I do have a question that could possibly be another video...How do you mesh the "stick with simple services" mantra with a guy like Ryan who does it all? Now I'm doing mowing, fert&weeds, cleanups, mulch/stone, and plowing. Should I add walls and pavers? What about tree work? Why not decks?

[@MikeAndes]

He diversified to grow and then joined Augusta. Simplification of services doesn’t necessarily mean basic services like mowing and mulch… it means creating systems around the services you do offer to make them more repeatable. Also, some owners enjoy the challenge of learning new services, equipment, and projects and the franchise doesn’t limit them. Is that the most profitable way to grow? maybe not, but the businesses are built to serve the goals of the owner and not all goals start and end with just more money.

[@curbappeallawncarellc4263]

Why i love the vids. Facts... Thanks ryan and Mike. Also we need ryans youtube and info..

[@shanewarkentin7491]

Good stuff

[@attaboyoutdoor8105]

I needed this. I don't make excuses but I'm fucking tired. Thank you.

[@user-on4vw8zp2q]

hey i hope you get enough rest though or you will have a heart attack stress kills i work hard i agree but i franchise them out to work for themselves

[@slowrider30]

Love it

[@m.morath1190]

"pick a path and go down it.." boom

[@erickf899]

Wow, I feel lazy. I am going to change that period No more excuses!

[@raintreelandscapingllc8648]

In interviews I used to ask potential hires if they had ever left work for the day with a sweaty belt. Meaning when they take their belt off when they get home, they could ring it out. Rarely anyone could say they had sweat that much on the job. Obviously I didn’t care if they had or had not I was simply making a point. Working for me. Doing what we do. Most days you will end your shift covered in dirt and sweat. If that’s something you can’t handle than this is not the work for you.

[@joefastcar3577]

Sweaty belt! Most people never work that hard, great image.

[@jeremyvincent1407]

Très beau speech come to France

[@howto-zy7hf]

Is agusta in the Uk? And if not are there any plans to expand into UK

[@matt4393]

Cool video for motivation. Pretty stupid sleeper 4 hours a night consistently though. There’s definitely some things he could be doing better if that’s the case

[@jakeha7646]

3 hrs of sleep and doctors say we need 8? Is it really healthy to sleep that much / little ?

[@MikeAndes]

Gotta do what is right for your body and mind … balanced with the size of your goals

[@BadRightEye]

I live paycheque to paycheque, I did gardening as a subcontractor then my health dipped I was ordered by Drs not to drive or use machinery which is why I didn't continue it then covid got worse to a full lockdown, when I was allowed to drive, the only job I could land was delivery work, I did that to get by with lockdowns, worked in a cafe after lockdown and lived paycheque to paycheque. My excuse was being lazy, I picked myself up and now I'm starting my own business, all I need is a vehicle that fits the requirements around me and all lights are green. Now you can say "your next excuse is not having a proper vehicle you can use your car." Well Yes true but I want to take care of my body if I get injured by lifting a mower in and out of a car I cant work, if my windows get smashed in and a tool is stolen I loose time and work until I can replace it. I just want a vehicle that reduces injury and smash and grab thefts that happen here. So I am waiting for a blower, when that arrives, I will start doing hedge cutting, clearance jobs on my time off, have some income into the business. There is work I can do without a mower and I will be focusing on that. My future business plan is to have an income that not only supports my life but able to hire people so I can grow, when I am older I can then work in the office at the nursery and just go out when I want to do quotes or cut a lawn or weed a bed. I want to show my parents that I will be ok before their time comes and this means I cant excuse myself for not taking action anymore. My experience is higher than some people starting off but lower than my competitors that already established, who cares. If someone asks me "can you build me a fence" I will look at it and say yes, if someone asks for a shed, I will look into it and say yes. Men learn how to do jobs on the job. Before education systems had college and university for everything, people just learnt on the job.

[@davidgarwood7858]

A reminder that you can be the best if you put in the work. Everybody has problems. Quit complaining and figure out a solution. And if you don’t want to be the best, why are you doing this?!?!

[@btsllc9676]

Never going to undercut the ones that do this on the side that do not have all the overhead...insurance, business license, advertising, employees, taxes...especially the ones that work for cash under the table. Those types are every where. But, even if one completely ignores that type, there are still the retired that do this type of work of something to do or for just a little extra cash....they don't have to make a living off the income (even if they are doing everything the legal way)

[@codyu1012]

I can appreciate this video and truly believe you have to work harder than others to have the lifestyle they can't. I also believe that 8 hours of sleep a night is overrated but man, 3 hours is just plain unhealthy. I get it but you still need to take care of yourself, especially if you're working hard everyday.

[@ryantheentrepreneur4040]

I thought I was busy woooow

[@davidweber5390]

A bit of humility would go a long way...

[@dawsonpurkett7709]

Look, you can see it as gloating or you look at his journey. People ALWAYS say it’s impossible or it cannot be done because of xyz or because my fingers hurt. This video was intended to be proof that it can be done. Did you see him giving a tour of his flash home or his brand new ferrari? No! It was a tour of a business that he worked hard for. By the way, nothing flashy. It’s a sheet metal building with plants and fence around it, but damnit, he earned it and it’s all a product of hard work! He tries to show you how far he’s come to inspire others, not to show off…

[@urbanrootslandscaping3874]

This video made me reflect on what motivates me. Sits not any kind of reward. Maybe a chip on my shoulder?

[@Tropicalfrooploops]

In my opinion, if you have the drive, you have it…..if you don’t have the drive, you’re screwed

[@christianisaac9327]

I can’t tell if he’s bragging or complaining. Either way I’m not impressed 😂

[@Stubzgaming]

Learn more expand your knowledge

[@benbollman2853]

If this guy is such a hard working man and knows everything why did he have to go to Augusta?

[@VladlenKogan]

Learn how to find materials at a cheaper cost

[@dw3676]

At the end of the day, it's just cutting grass. Let's not make it out to be more than what it is. It ain't rocket science.

[@JJProductions-cv7mc]

Yo I know where he is, he’s in Aransas pass texas i drive pass that location everyday.

[@TheExtremeFist]

70 Goblin Frost Mage Mal Ganis

[@goutdoorservice9639]

👍🏼🔥🔥

[@Augustalawncareofreddeer]

Lets go

[@kristyhoman2614]

❤

[@JohnnyMow]

Take away did you out work your biggest competitor today. Wow

[@ryanpayne3862]

I’ve always loved your channel one of very few I took notes from in 2016 when planning my company. Less production more straight facts. Hope your having a good season. Stay safe.

[@scottc6812]

So only 3mil in different locations 😂😂. You can do 3 mil outa your shed with 8 guys

[@cristiansilva7311]

Just wanted to make it clear, does he make 1.3 million and only gets 25% of that?

[@MikeAndes]

That’s just his first location. He has two plus a nursery and a dealership

[@ericstinnett9182]

Great video, stop making excuses cause of this that and the other, if don’t know it, learn it, if you don’t have it, find away to work for it to buy it, if you’re not the best keep trying to be come the best. Work harder than your competitors, don’t be afraid to ask. Bottom line STOP MAKING EXCUSES . Thanks

[@matthewsiahaan1312]

Laughable

[@JoseGarcia-ni2lq]

Inspirational since I’m a crane operator 🏗️