Toyota starts charging subscriptions for navigation & app use

[@noleftturns]

For most Americans, their home is their largest investment - and it normally appreciates over the years to keep up with other real estate. There are a lot of subscription services with a home: 1) Taxes 2) Insurance 3) Mortgage payments 4) Electricity 5) Water 6) Natural gas/oil The car is the next big ticket item an American buys - and it loses money like crazy. We already pay a lot of subscription services, too: (ICE) 1) Car payment 2) insurance 3) taxes 4) Oil changes 5) Breaks 6) Muffler 7) Tires I doubt car buyers will want to pay another subscription service.

[@billcichoke2534]

Most of what you're listing, are not subscriptions; they're recurring bills (like the fuel and oil changes). But you don't pay a subscription service to turn the lights on, or to open the doors, or use the door locks. When you pause off the house, no one can keep you from using those. When you purchase a car eith options, the purchase price INCLUDES those options. Any power the manufacturer has over that car, ends RIGHT THERE. Paying a monthly fee to use those, is evil and should be outlawed. But then where would Musk and all the other woke CEOs be?

[@icosthop9998]

@@billcichoke2534 That was a beautiful clarification 👌

[@ag4eng]

@@billcichoke2534 The cars are so expensive now and they want to charge more.

[@billcichoke2534]

@@ag4eng And punish you for any negative attention you might bring to any glaring faults their product had.

[@DavidBondOnline]

Hmm... Paying for standard features, BMW (heated seat subscription) and Toyota are signing their own death certificates.

[@icosthop9998]

They will step it back. Or else like you said = ⚰️

[@randylewis4242]

Sooner or later consumer advocate groups are going to push back on this. Countries/states will start passing laws to at least limit which features you purchased can effectively be turned off by the manufacturer.

[@icosthop9998]

1st there is gotta be a whole lot of disgruntled people calling into their politicians to get something done.

[@heinrichguzman6805]

They will start with things that you have alternatives to. When people get used to buying their cars without the unnecessary “services” then they will start charging for necessary things like a/c in florida and heat in Minnesota

[@icosthop9998]

. 🤔

[@scottmcshannon6821]

and they will have zero sales, people will hopefully figure out how stupid that would be.

[@eclecticcyclist]

Why would I want to pay a subscription for features like air con and navigation which I wouldn't use more than a dozen times a year, and for navigation a free app on my phone does the job?

[@christopherjones512]

That's why poeple have cell phones

[@icosthop9998]

To me it seems like Toyota didn't think this through. People can go to other places to get vehicles.

[@MichaelJoyce-ce7ts]

Approximately one year ago, I bought a Toyota Tundra for $76K, over $80K after taxes. I live in the Midwest, where it has just recently started to have below freezing temperatures. The other day, I logged on to the Toyota App to start my car, remotely. Only to learn that my free service had ended, and that I could renew my subscription for only $15.95/MO! I about went ballistic. After spending $80K for a vehicle, Toyota want to charge you another $16/MO, for eternity! This recurring revenue BS has to stop. BMW charged to allow you, their customers, to actually use the heated seats which were already built into your car. I use my remote start maybe a dozen times per winter. I guess that I’ll be getting into a cold car from now on. That is, until I buy my next car, which will allow me to start my car remotely. And, it will not be a Toyota. If they are willing to screw over their loyal customers, I am done with them. They had enough push-back to get them to stop. We need to do the same to Toyota. Please comment if you have been put in a similar position.

[@PeanutsandPopcorn]

Not sure if it works with the Tundra but (on the remote) if you press the lock button twice - then hold it down - the car will remotely start as long as you’re in range. I use it every morning.. for free. Give it a shot. I’m thinking it should work.

[@jvin248]

These guys are behind the curve. I have a 2014 Ford Fusion with a $14 per month subscription to Microsoft and traffic mapping (if I were interested in it) as well as bi-annual map data updates with all the new roads for $250 plus I think the vehicle needs to schedule a half or full day dealer service drop off to get the data updated (although it may be wireless). The alternative: google maps on the desktop that slides into my phone with real-time traffic flows for free (and there are alternatives). However, I know there are thousands of vehicle owners who just go along with the gag allowing the siphoning to happen and they are happy while the factory is happy.

[@icosthop9998]

My beautiful 2014 Ford Fusion became a endless money pit. Good for you yours is working OK. My Candy Red Fusion was a very beautiful car to behold ❤️ 👍

[@frankcoffey]

If the Toyota service had the emergency services like OnStar it would be a bargain. It should also include navigation system updates but that's not a big deal for me because it will still be WAY out of date compared to the online ones like Google Maps.

[@scottmcshannon6821]

i dont believe people actually pay for onstar. why pay for navigation when its free on your phone. its just silly, but there are a lot of silly people in the world.

[@michaelcoughlin8238]

$10/m for 5y is $600. That's not going to dissuade people from buying a vehicle if they want it and by burying the cost into the purchase price, they will increase the customer satisfaction and increase the perceived value of the vehicle. Why they don't see this I don't know. They'll have to waive the fees soon anyway or they'll be the only ones charging for these services and coopetitors will point it out.

[@icosthop9998]

True

[@MikeHamMan]

People are holding on their cars longer, KBB said it's about 12 years on average, so you're actually looking at an extra $1,440, and new car prices are expected to continue to go up through the years. There is nothing good about these subscriptions, they just want more money and for you to keep paying something YOU PHYSICALLY OWN AFTER YOU PAID OFF THE LOAN. It's long-term price gouging and corporate greed. You sound like a corporate bot, Michael. How many fake accounts did you make to like your own post?

[@mikecoughlin4128]

@@MikeHamMan you missed my point. I am saying subscriptions are a bad practice for cars. They could include the same amount of money into the price of the vehicle. I don’t know why you can’t have a conversation without accusing me of something. Bot that.

[@briannewman6216]

Apart from their debt, Toyota also has substantial unfunded liabilities due to their pension plans. When a car company shrinks, these unfunded pension liabilities become a problem.

[@hindesite]

How much extra is the subscription for the wheels to not fall off?

[@commanderbly009]

ask Rivian

[@hindesite]

Do you get a subscription holiday when your BZ4v gets recalled?

[@MbeyaIsHome]

Nokia went from "king of the hill" in 2008, to Fire Sale to Microsoft in 2013. A span of 5 years. Toyota was doing very well in 2020. By 2025, they will be struggling mightily.

[@mikafiltenborg2291]

R. I. P. ⚰️🌹 Toyota.... (Toyota = Titanic 🚢)

[@mikafiltenborg2291]

I think all Japanese automakers will go bankrupt before 2030! Toyota NISSAN Mitsubizi Suzuki Honda (or goverment bail out)

[@icosthop9998]

@@mikafiltenborg2291 LoL Toyota is well on their way there now 🥺

[@leahy202]

Maybe they might state charging monthly to have the wheels stay on your car that would be worth it well spent money at least you would live

[@wanderingwithdan]

Great video!! Toyota is crazy! I get all that stuff with my Ford Mustang Mach-e on the FordPass app….for FREE!!

[@clearcut6818]

You don't, you have to pay for the mobile service.

[@wanderingwithdan]

@@clearcut6818 Not sure what you mean by mobile service, if you mean hot spot wifi, I don't use that, we just use our cell phones. Otherwise everything in the video is free, and I find that the app works great 95% of the time.

[@clearcut6818]

@@wanderingwithdan the vehicle has a built-in sim card, which has to run on a telecommunication provider's network. That carries a subscription charge.

[@wanderingwithdan]

@@clearcut6818 Hi, that is all free, we do not pay for any subscriptions. But now that you mention that, I do see on our account, it says something about a subscription that is good until 6-2024, so maybe we would have to pay something in the future. To be honest, I probably won’t own the car by then. R1S is “reserved”…

[@travisyarbrough4033]

New Apple watch does the Onstar emergency stuff now

[@netgnostic1627]

Google Maps works fine on my Android phone. I want Android Auto, but I would never pay for Toyota's software

[@clearcut6818]

Toyota's software are some of the worst

[@ValenHawk]

Not a chance, the subscription service for anything is BS !!!

[@icosthop9998]

I believe the same way you do ❗️❕️❗️

[@alanjameson8664]

Anybody ever hear of paper maps?

[@icosthop9998]

Yeah But my pet dinosaur ate mine. 🥺

[@You-All-Pokai]

how about area no phone connectivity, can only use satellite navi.

[@ag4eng]

Bro, even Tesla charges $10/month for premium connectivity.

[@petersmangalisongoma2013]

Connectivity is not like navigation man

[@icosthop9998]

I did not know that 🤔

[@jonathanfields4ever]

That includes internet, though.

[@ag4eng]

@@jonathanfields4ever My Toyota and Lexus have CarPlay, so the phone takes care of that. Safety connect and remote connect do the rest using 4G/LTE modem. Tesla Y has premium connectivity using Wi-Fi and LTE, but I don’t need my car to provide Wi-Fi because my iPhone can hotspot 5G. I wish the Tesla had CarPlay too.

[@jonathanfields4ever]

@@ag4eng Teslas don’t have CarPlay, which sucks, but they will connect to your phone as a wifi hotspot even when you’re driving.

[@johnb7430]

Google says Ford debt is 128Billion (down from 148 last year) Toyota 129.9 billion Tesla 2 billion Vw 211 billion. Last time I checked, 211 is bigger than 129.9

[@Pangea100]

One thing you don’t get after your subscription has expired is the notification when your battery has stopped charging. I don’t care much about remote start, but not knowing when battery is fully charged is annoying.

[@paulwilliams200]

I have bought 9 new Toyotas over the last 35 years. Toyota is becoming a dinosaur in relation to its slow uptake of electric vehicles, one of which I plan to buy within the next few years. I shall NOT subscribe to this ridiculous subscription scheme, and I shall also reconsider my choice of manufacturer for my next purchase - despite Toyotas' enviable reliability. They are running the risk of losing me as a valued repeat customer.

[@icosthop9998]

I was a *General Motor fan* for years, for decades . General Motors started producing crap. Then I became a *"**#Toyota_Fan_Boy**"* I own two Tacomas. Best vehicles ever. 😀 I am holding out for my 1st EV to be a Tacoma EV. I'm in no hurry to get a EV. If they start charging monthly for certain crap, and if it's under 25 bucks a month, I will go with it.

[@JohnSmith-ux3tt]

So as long as Toyota comes up with an ev when yo are ready to buy, you will buy it. Sounds like Toyota might be right on schedule.

[@Greg29]

Just use your phone or get a Garmin, no brainer.

[@eddiegardner8232]

I will be buying BEVs for the rest of my life, so what Toyota decides to charge people for is irrelevant to me, since they don't have any EVs worth buying, and don't seem to be planning to make any any time soon.

[@icosthop9998]

Nice

[@Thulebeez]

I think the biggest Toyota problem is that the Company is still run by Executive that are no longer innovative but want to cashflow without re-inventing themselves in the industry

[@tjp7927]

I would be willing to pay for a using the Toyota app, if it was functional. Right now my Toyota app I tell to turn on the air conditioner in the car and it rarely works. In addition I would desire some features such as a iris qualified mileage log. Where the car sends driving the information back to the app that I can download and a CSV.

[@HonestOne]

I was saving for a Toyota Highlander. Went to buy one...then I ran into the subscription service. I left it on the lot.

[@FrankieLimes]

Subscription may not fly! But what if they were to... Going back not to many years when the iPhone came out all apps were free or a one off payment, now people are willing to pay subscriptions. Sports on TV were included with a TV licence or have to put up with adverts now many pay extra to watch sports and subscribe to TV stations. Why do companies ask for subscription based services? Revenues! With falling revenues companies look to make up the short fall. The Automotive industry. We are seeing BEV sales grow at an unprecedented rate, we are also learning that BEV's are lasting a lot longer than first thought. At some time in the future car sales will slow down. Cars lasting longer, less accidents on the roads. As that point approaches manufactures will look to bolster their income. I'm not in favour of subscriptions, I don't pay extra for sports, I only pay a yearly amount for a couple of phone Apps. I really enjoy driving. So in future years will I pay a subscription? Who knows.

[@mikemccreery3163]

my phone does that for free

[@eddiereed5025]

Obviously Toyota havent heard of google maps

[@andyfreeze4072]

the last car i bought, which is also my current car had to come with a GPS or i wasnt going to buy it. Subscription for a gps, get stuffed. On line maps? they have to be the most badly written bits of software out there. My google maps still looks washed out, and i have searched for solutions. Apple maps, not much chop here in thailand either. remember GM said they are going to make $70b from subscription services. The only way is by gouging customers. This wont fly any faster than pigs.

[@mikafiltenborg2291]

R. I. P ⚰️🌹 Toyota.....

[@xkr510]

Not a chance.

[@travisyarbrough4033]

Use Android Auto instead. Onstar tries to make you pay for this stuff.

[@icosthop9998]

Nice

[@Hiker8886]

That software is already in the car. I would NOT pay a monthly fee for the software that I already paid for when I bought the car. My last 3 cars have been Corollas but with this garbage of paying these fees I will be looking elsewhere for a car. I want an EV for my next car but Toyota is really dragging their feet in EV'S.

[@oldbasted]

I wouldn’t buy a Toyota infact if all manufacturers go this way I’ll buy an old fossil car free of tax in the uk

[@LJ-jq8og]

SAM: WHY did toyota get into so such debt... Makes no sense to me... ?

[@chrisborns5972]

Toyota will never see a dime from anyone in my house!

[@johnnyforeigner11]

What you are seeing Sam, are the death throes of a company in terminal decline.

[@patriciahowerter1536]

I’m disgusted with my $42,000 Venda hybrid. All this high tech I have no interest in and don’t want to pay for experience drive connect

[@chrisheath2637]

You want to turn your car on? You have to pay. Monthly. How else can we survive ?

[@icosthop9998]

I hope they come out with a aftermarket product that can bypass that crap 💩

[@paulharsh78]

Laughs in apple car play.

[@Kenbark42]

Next up! $30/month to use Apple Car play! Problem solved

[@justfelix30]

@@Kenbark42 that would be hell if I were to Be honest with you...

[@Eurostarmania]

I think they are still wondering how they could have missed that opportunity. In any case, they know to displease their customers.

[@vancity2349]

Crazy...will this generate any revenue for them to make a small dent in there massive debt? Seems like they are trying to nickel and dime stupid people for some old features, even the App looks old...

[@SlotHits777]

Nope, any car manufacture doing subs.. Im not buying

[@icosthop9998]

To me it seems like Toyota didn't think this through. People can go to other places to get vehicles.

[@hindesite]

If car manufacturers do this they are going to be about as popular as Russia.

[@nickmcconnell1291]

Uh these new subscription services are for their gas cars right? These cars are not computers on wheels so they do not know if you have them parked in a garage right? The app has the ability to turn on climate control…. uh but these are gas cars that need to run the engine to start an air conditioner. Unless Toyota can guarantee somehow that the vehicle is in a safe location to turn the engine on….. how long until some kid turns on the gas car in the garage with this app and kills people with carbon monoxide? This could very well happen unless Toyota can build intelligence into the car to know if it is enclosed. Now I know that remote start has been a thing for years using a key fob. But putting this into an app along with remote climate control seems to me to be becoming too hazardous. One usually knows when they use a key fob….but how hard is it to mistakenly hit the wrong button in an app or forthe app to malfunction? As to whether I would pay for the functionality they offer in the app…No way! Hell I would not even pay monthly for what Tesla gives in their app either….however it does enhance the car when those features come with it.

[@tilneyaviation]

I'm in the market for a new truck. I loved the Tundra but the subscription is an absolute deal breaker for me. These features are standard with any other manufacturer. It feels like a forced tax to own the vehicle. No thanks.

[@RevGunn-jq3cq]

LMAO! What a difference a year makes Ev's are on the way out.

[@ishaqmd.9026]

Shame on toyota for charging. I have 2023 Highlander and hve not used the remote service.

[@dankitchen621]

I hope consumers don't buy any vehicle that requires a subscription for "standard features". If the car manufactures are successful at selling monthly subscriptions for "standard features" It won't be long before we are all paying hundreds of dollars per month just to operate our cars.

[@catmanscarchannel]

Actually it’s no free in most cars, not even in Tesla. The SIM-card and data subricption costs it’s not free. VW is charging a lot for this and many others a little less like Tesla and Volvo. Hyundai and Kia are also going to take your money after a initial free period. No telecom company let a car company use a data connection for free so a car that is internet connected are going to cost at some time.

[@qilu2004]

data subscription is a different story.

[@catmanscarchannel]

@@qilu2004 Not really because it’s data subscription that forces them to not have a free service. Tesla as I said have a fee as well.

[@qilu2004]

@@catmanscarchannel with tesla, you can use your phone to provide data link for the car, and use navigation app. that gives consumers a choice. 12 bucks for this features? what is next? 12 bucks for a few other features? soon it will add up to 50 bucks per month. the cost of data is much lower.

[@catmanscarchannel]

@@qilu2004 That of course you can in 95% of all cars. All my latest cars had that. But to remotely use things in the car when no phone is there you have to have a data subscription.

[@qilu2004]

@@catmanscarchannel but why was there no charge in the past? also, if one opt not to pay 12 bucks, can he still use the navigation app with data link thru phone? why not just charge a fee for data then? it seems to me that they may want to charge multiple features and squeeze a lot more than what they can get from a data package.

[@NinetyTres]

Paying for car to be connected I imagine Can't compare Merc, BMW, Audi, similar to Tesla, these cost are rolled into the price of the vehicle Toyota have less markup to work with

[@charliemiller3884]

EVs are the future BUT not as fast as EV supporters predict and faster than ICE lovers want.

[@justfelix30]

Why tf do I need to Pay for SOS Emergency what if I was in a situation where I'd need help and cell service woudnt even work?!

[@JamaicanMeCrazy]

Lol. Anyway.. Or I could just purchase a vehicle that offers those features as standards

[@icosthop9998]

True.

[@mikel4879]

$12 for what? To lose your wheels while driving Toyota cars?😂🤣😂🤣😂

[@PikMan214]

in Canada, people are seeing more and more, how bad ev battery metals mining is for the planet. also seeing Tesla's burning. horror stories about price of replacing batteries. people i know say dont get even the hybrids. regarding subscription, it is unreliable and the remote is also pretty much trash. the dealerships is aware of the remote start problems

[@onlineaccount]

Toyota are definitely on a race to bankruptcy, I can see this happening more and more but you'd have to be mental to pay for it imo

[@Christopher33312]

I have to PAY to use Navigation?!? Are you f'ing kidding me? Unbelievable. So for the life of my car I have to see a stupid black screen in the middle of my dash. I'm Pissed!!

[@HonestOne]

The recent recalls are not helpful

[@xuepingsong5329]

Tesla is guilty of the same thing, live traffic costs money

[@wa7215]

Why on earth, would anyone, who owns a smartphone, ..any, smartphone, with either Apple, or, Google Maps on it, ..ever, pay, the Luddites, running Toyota, ..even a cent, for their proxy in house Toyota navigation system…..??? 🙄🙄😉😁😂😂😂

[@gzcwnk]

hahahahaha.....no. Quite why GM thinks it can do similar? nope.

[@patrickmcconnon93]

You’re just plain wrong. EVs may sound like the future, but what about charging stations? We’re gonna have to spend probably 2 trillion to make enough charging stations to match gas stations not to mention, the power grid cannot handle that if suddenly everyone had an electric car.

[@gregchristie2763]

I wouldn't buy any car that has a subscription service.. this is another nail in Toyota's coffin.. unless they do a u-turn with introduction of EVs... death ... I wonder how long it will be before the Japanese government have to bail them out ?

[@basfinnis]

That's just bolox they even have to do that!

[@NackDSP]

I will never by a Toyota. If they were the last car company on earth, I would rather walk. Since they have paid lobbyists to oppose EV adoption legislation, they are not getting anything from me.

[@L1VE3V1L]

They’re done. Dead in the water.

[@elliott3991]

pay for updates that are worthless. Tells me slow traffic ahead when it is not there. Doesn't reroute like Waze. If it wat, borked as well as Waze it would be worth it somewhat, but it is not close. I never trust the toyota over waze. it also reroutes onto back roads people never use that are not faster than the direct shot on the highway lol.

[@manuelfilipe3721]

Não vale o tempo que custou este vídeo 🤮

[@jimhammer1]

No

[@truecolors5413]

Give me a stock car I'll use my phone to navigate

[@icosthop9998]

Yes 👍

[@waynepalmer6026]

Screw that, buy a Tesla!!!

[@icosthop9998]

1st to give a thumbs up 👍 And 1st to be 1st 🤗 🥇

[@chipsmith7459]

Toyota is a joke. Not seeing any value, don't buy toyota.

[@countonme9893]

Nope

[@Mixos_place]

Love Toyota products but I aint buying this shit.

[@CryptoDude100]

This a terrible business plan, no one wants to be held hostage after they buy the car. Can’t pay monthly fee any more, sorry can’t start your car …lol

[@ovi9610]

Crazy smoking CEOs

[@snturner10]

Very poor video

[@PapaPiggie]

Why the apps. Toyota still thinks they are the leader. Mental as you say.

[@PapaPiggie]

No because of Toyota’s lobbying screw them

[@johnchin1456]

The Own nothing and be happy model

[@ellerybice3787]

🫵🏻 Liar! 🤥🤥🤥