Tudor Is Hurting Themselves Long Term.

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There is a new Tudor FXD on the loose! This time in black. It's an amazing watch, that we know and probably knew before we even saw it. However, is there anything different about it versus the blue one? Is it just a re-wrapped Pelagos? Is that just a re-wrapped Black Bay? What do we think of Tudor's new watches?
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NOTE: there are NO giveaways in the comments section of this video

[@TheoandHarris]

Thanks to Harry’s for sponsoring! Redeem a Harry’s Trial Set for just $5 when you go to harrys.com/theoandharris *EDIT: It looks like the dive article that Hodinkee did was because Tudor invited people to do that...GREAT JOB TUDOR! Invite me to swim with your watches next time!!! I'm free that day!! It's not a problem!!*

[@denniskai2331]

I volunteer for that as well

[@nicholasreed1192]

Tudor releases the same watch in a different color and people call it “boring”. Rolex releases the same watch in a different color and everyone loses their minds. Hypocritical

[@danielsierra4768]

I call them both boring lol. People should expect more from these brands then a slight change.

[@jmbaug1229]

People don't like horology and the art of watchmaking. They only love hype and flexing. I do not like Rap, I don't like AP and I don't like fried chicken. J.

[@kart182]

Those two groups of people aren’t the same. You have just made up an imaginary group of people

[@nicholasreed1192]

@@kart182 take a look at any number of the dozens of Rolex fan boy pages and you’ll see exactly the kind of hypocrisy I’m talking about

[@triniboy05]

I see more from folks who dislike Rolex than this imaginary group of a Rolex lovers who hate on other brands.

[@martynskinner930]

This is a youtuber problem, not a Tudor problem. Tudor now offer the opportunity to buy this nice watch in black, excellent. The release does not blow youtuber away. So what.

[@z06cowboy72]

The Tudor FXD with the plain black dial and a divers timing bezel is perfection in a tool watch. A working watch for a working man. No fuss, no muss, just pure muscular perfection. Sad you can’t see it.

[@jethrojacinto2798]

As someone who mostly have Rolex watches, I can salute and respect Tudor for what have been doing from afar. They are obviously the more fun and younger sibling that's more adventurous and bold that takes chances while Rolex on the other hand is just about being classic and safe and stable.

[@TheoandHarris]

This is true!

[@ExpeditedProductions]

I picked up my FXD Black two days after it was released. I am absolutely stoked with exactly what they did and how they did it. I like that it is a bit subtle, and yet a big enough deal was made about it to bring attention to it. The fact that people may not understand or pay attention to the details is not Tudors problem. Those people are not who the watch was designed for anyway. Keep doing what you’re doing Tudor…..(I am sure Tudor will read this because Michael said they would😂).

[@TheoandHarris]

I'm sure they are patting themselves on the back!

[@LlyleHunter]

Because it works

[@ExpeditedProductions]

@@TheoandHarris as they should be. I have patted their back, you have patted my back, I have patted your back for telling me they will pat my back. All have been sufficiently back patted.

[@Blackpanthersrevenge]

Its an amazing watch for sure.

[@realricciardo85]

Dear Michael, this time it's not Tudor... I'm sorry to say, but the problem is you weren't invited to the massive Florida FXD launch organized by Cole Pennington, and Tudor hasn't yet hired your company to make one of your beautiful documentaries. The black FXD is fine, it's just the black version (the US Marines I guess?!) of the blue French one. So what?! They don't have to be reinventing the wheel. Maybe there was some over expectation generated, I agree. But maybe the fact that you weren't aware of the FXD launch is self explanatory... 😜🤣 Cheers and keep posting your good-tempered entertaining videos!

[@bowedonut22]

Wanting to see a Pelagos 39 in blue personally

[@georgemole9790]

Me too!

[@joshbrown3002]

How amazing would it be if the next trend in social marketing wasn’t flexing your expensive watch in front of the steering wheel of your expensive car but, instead, featured videos and photos of people doing cool stuff with their watches (flying, diving, climbing mountains). That would be so much better for everyone I think.

[@mattivancic3402]

Good points at the end. See what happens in the next year. I did find it funny that boring change the color on the fxd, when at the beginning you want them to just bring in a new color for the p39 or bb54

[@user-bk5zl8ju3u]

I bought the FXD black this past week and love it. I own 6 other Tudors and also didn’t know the FXD was being released but happened on it and bought immediately. Great timepiece.

[@msm9430]

“Throwing cigars into the mountains”. You’re so hopelessly befuddled without Christian but the improvised (I’m assuming) delivery is hilarious. I’m binge watching and re-watching. The watch content is also great as always. Thoroughly enjoyed. Thank you.

[@verynormalman]

I don't think Tudor have done anything wrong here. It's a small release, and the KZbin and Instagram people respond. It's not a re-design of the whole wrist watch concept. But they haven't promised that. I think the public are happy to see something new. So the circle completes and everyone's happy? ........ hopefully. We miss Christian too.

[@briancook9165]

When Harris said he was embarrassed, I was sure he was going to apologize for his pronunciation of Jacques Cousteau in the last video.

[@jeremyschmitz5954]

I absolutely love my Black Bay 58. I bought it after considering the 54 that had just come out. I appreciated greatly there being different BB options, seemingly something for everyone. I thought I was done with Tudor, or at least for a log while, since I had other brands on my list. I never considered a Pelagos. When I was shopping for the BB I decided between them quickly. And thought it was done. Then the new black FXD came out, I know I need to have one. Why? Because it’s NOT blue (I have a blue Seamaster Heritage), and it’s different enough from the BB 58 that I will never worry about having two Tudors. The straps are also slick. I think you and Britt are missing how Tudor makes their way from flashy to making a great Watch model work for many of us. They’re going to sell tons of the black FXD. To people like me, who never once thought about buying a fixed watch. To people who liked the fun blue ones but realized they themselves weren’t fun enough to pay thousands for one, but love the more sophisticated look of the black one.

[@oliverkuno8679]

sorry, the black FXD is not just a black version of the M.N. blue version….

[@martinwilliams1308]

Just bring back the Oyster Prince. Those datejust-looking models are so beautiful. The case shape and dial is just perfect

[@DHD10000]

Crazy to me how good looking is called boring lol

[@TheoandHarris]

That must be why everyone calls me boring

[@borassictime918]

Something or someone can look good *and* be boring. Character creates interest. Cookie cutter design produces the predictable.

[@fullymechanical9055]

The reason why divers are such a popular genre is their practicality. I'm sometimes even careful when washing my hands wearing vintage, which isn't ideal. Just try shaving with Harry's with your vintage Omega on 😂

[@midwestgent9618]

The Glycine Combat Sub is 42x50 which sounds huge but is very wearable, first because of a great case, then because it's under 11mm thick!!

[@seannotaro473]

Tudor Royal is underappreciated. Great time piece and yhe 1926....great entry level luxury watch

[@alexsabbagh6405]

Based on their track record, Tudor has mass produced most of their Only Watch submissions, but with slight variations. The BB ceramic got better legibility and the Tudor Bronze got a right handed movement. I’m hoping Tudor reissues the Oyster Prince Date in steel after this year’s submission.

[@DeLarge666]

Tudor’s fault they didn’t market their new watch well enough for a professional watch KZbinr to notice? Good one buddy.

[@RoyalDudeness]

Tudor used to be the poor man's Rolex and is now what Rolex used to be.... It's like owning a VW and talking about Bentley and Bugatti all the time.

[@friedpork_owl]

As someone who is going through puberty in my 40’s I appreciate your Harry’s stories. What makes the Tudor FXD so lit is the fact that everything about it has a purpose. That said, Tudor, make a non-texted out version (I want to read the time not a book). Cheers!

[@Makingnewnamesisdumb]

BRING BACK THE DATE DAY PRINCE!

[@TheoandHarris]

BRING BACK THE OLDIES!!!

[@erminialombardi3534]

While I enjoy watching you and Christian, of course, there’s something extra fun when you’re flying solo .. in your Hamilton Pilot 😊Your humour, charm, watch perspective & stories are great!

[@realmacoy5708]

I couldn’t agree more!😉 Michael is the more story teller guy that can basically talk about anything… Christian on the other hand is the real watch guru, only thing thats fascinates me is his style in general, he looks and dress up like a 70’s Porn guy!😅 But he can pull it off..😉 They do complement each other as well.

[@plamen2110]

Rewatching this and I gotta say great work and you bring up a lot of excellent points.

[@rogerbooth8127]

This release of the FXD has caught my eye. Prior to this I have had no interest in buying a dive watch.

[@jcb0920]

You wouldn't be suggesting that maybe Tudor contact you guys to help with their brand positioning would you?

[@fbernacke]

Always great!!

[@neillupton]

Interesting that you mention story telling as advertisements, and that Rolex would not do it , but they used to, with the vintage adverts for example - flying Concorde and needing a GMT, or climbing Everest and needing an Explorer…

[@ge48421]

New Tudor boutique in Las Vegas. I tried out the Pelagos 39. It's a good looking watch, well engineered bracelet, but it left me wanting more.

[@Dr_LK]

Gee... you really can’t see that the bezels between the blue and the black are different? One is countdown bi directional and the other is normal unidirectional.

[@masqueman01]

Great video with lots of great thought behind it.

[@angustillett2649]

Tudor releases new colour and gets all the press, longines releases the best new gmts, dress watches, sports chronos and are getting little to no press. Longines really doin more than the rest rn

[@DoodleHats]

my humble opinion, tudor and longines are the best watches in the game at their price points. they are my daily wears

[@christopher7466]

I own a Tudor and I own many Rolex watches. The only reason I do not buy more Tudor watches is that lack of a date complication on most of their releases. I hope they start releasing some 40MM or smaller diver dates soon. I will surely be a buyer.

[@ryanfritz8903]

Rolex in the 20th century was ahead of the game. Make well built and reliable watches with marketing that was ahead of everyone. The marketing put them over the top and it’s been so engrained in public minds that’s all they need now. There are better made watches than Rolex but everyone sees them as “the best” now. They didnt rest on laurels at first until the marketing was all they needed. Now in the 2020s with Rolex off on its own, the Hans Wilsdorf Foundation is trying to make Tudor just as hyped as Rolex through marketing alone INSTEAD of new diversified designs coupled WITH top tier marketing. Thats a mistake. Tudor can’t grow unless they innovate. I say this as someone who owns a Tudor. Being just the cool vintage diver company with marketing won’t elevate them.

[@LanguagesWithAndrew]

Tudor: I was surprised and dismayed to learn that the Black Bay dive watches have *no* manual micro-adjustment. That is just unacceptable on a dive watch at that price. The only Tudor dive watch that has this is the Pelagos.

[@Obeseblackman27]

Currently deciding whether to sell my non metas speedmaster sapphire sandwich and buying a black fxd or the Pelagos 39. I tried them both on at the AD but I genuinely can’t decide - I want a matte 39. That would be perfect.

[@SIZZO76]

Dude there is no way I would get rid of a omega speedmaster sapphire sandwich for a Tudor a poor man’s Rolex. That would e SILLY A D RIDICULOUS 😂😂😂😂😂😂

[@RobW1170]

Do it! Experience different watches, and the 39 is a great watch! I’m the same though, I want the matte finish of the Pelagos 42 on a no date smaller version

[@LlyleHunter]

I wouldn’t trade an Omega for a Tudor unless it needed a major overhaul but I’m always into adding something into my collection though I often vary categories. The Pelegos 39 with the black matte dial is my favorite but I wish that it had a date window. It reminds me a little of the Fifty Fathoms Bathyscaphe at forty percent of the price.

[@SIZZO76]

@@LlyleHunter Dude keep the Speedmaster. You will regret selling it. Trust me.

[@Obeseblackman27]

@@SIZZO76 nah I’ve owned a Rolex and they’re not worth the money to me, ended up selling it.

[@andrewwatts970]

Film of the 1920s was highly developed into a “niche” thing which, by that I am assuming you mean commercial narrative cinema. What you are referring to is films from the mid 1890 to roughly 1907 which tended to showcase non narrative driven scenes.

[@CharlesLao]

OMG agreeing so much with the thinner watch take!!!! I wish they have a thinner black bay pro - I love the look and the gmt on that watch but the thickness of it is disappointing 😢

[@Arc1517]

U guys make cool films but I don’t think the brands need to supplement with a story. Demand isn’t really a huge issue at the moment for watches. It’s cooled off but the hobby is still at an all time high

[@mikemagners1004]

I got to say I’m loving this watch and plan on picking one up soon

[@dougcherneski5638]

I get that you need to do ROLEX click friendly stuff, but can we have some deep cuts watch videos? I would love a Gallet video. Please tell me about the vintage omega you are hunting. I like the front facing style here, do more like this.

[@m.e.p.r]

I think Tudor has always been a safe choice really

[@TheoandHarris]

True! Safe but amazing

[@m.e.p.r]

@@TheoandHarris nothing wrong with safe...most of the icons probably fall into that camp

[@GrumblingForesight]

Just bought me a Black Bay Pro a couple of days ago. The dial is plain and boring and all but coupled with the super comfortable wearing experience and the sub half a second daily accuracy, it makes for a dream daily watch. It doesn’t scream its presence , nor does it intimidate / attract unwanted attention. Also, somehow my significant other is crazy about it, she cant stop complementing how good it looks on my wrist. Maybe boring is not actually bad?

[@michaelfrock2473]

How about more dial options. Maybe some sunburst blues or a nice pistachio color.

[@kitcarturboprinz898]

I'd like to see you talk about the Tudor 1926. I've had one in 36mm, black dial for a few weeks now and I absolutely love it.

[@BLR653]

This was just what I wanted in the FXD. I hate them bc I’m going to have to buy this asap. Clearly they know their target market!

[@alexdyke7176]

Please please please Tudor give me more colours for the black bay 54

[@charlesthayer8668]

Your last comments are spot on.

[@deltropico7]

I bet what you say and agree. I think Tudor get away with it because more than a dial/bezel color change they paid with an array of straps, so they sell a new way to style a watch.

[@watchchat]

I think Tudor is overdoing it, as they did with the BB lines. Love the BB and Pelagos (own them) but it’s akin to the car manufactures when the difference in yearly models is simple aesthetic changes, like the light moldings….just enough “change” to release a “new” model (yet not so much)

[@okgohugo]

did they always play up the military heritage though? that's what stuck out for me the most vs the new colour narrative :)

[@timyoungnc]

Wish the new Tudor GMT came on the T fit clasp.

[@tomk8729]

Tudor's move to making most of their new models stupid dinky little things is the biggest shot in the foot. An FXD at 43mm would be bang on, 41mm is a touch too small. The tiny 38-39mm ones are ok I guess for little people but most people expect a full-size watch these days, not a boys' size toy.

[@dees9502]

You guys just released a video on how Tudor was the watch brand to contend with over the next 5 to 10 years and is overtaking Omega for P2 on the podium. Which is it? C’mon guy, don’t make me lose respect.

[@user-cy2tu2my3z]

if they´d introduce a pelagos 39 in matt, it would be highly appreciated.

[@PeteMcConvill]

interesting title - has there been a time tudor wasnt boring???????? I must have been down the pub that afternoon.

[@paulip485]

Throwing cigar to mountains will catch fire

[@ruudinkeksijat]

Watch buyers as a community seem to be quite conservative in their taste. Even if media loved North Flag during it's release, no-one was really buying and it was soon cancelled. I did get mine in half the price of used BB at the time. I really love 00's designs like Iconaut, aeronaut and hydronaut... What I mean this is that Tudor has had some bold designs in past 20-years, only issue has been that no-one has been buying any of those watches. No-one is not even talking about these watches...

[@rodg2335]

Tell the big watch companies to stop using printed dials on expensive watches.....like the Ranger. Flat dimension-less dials look cheap.

[@knutsandin755]

Pelagos 39 with Pelagos LHD colors( or like tan)

[@erwinvlsqz]

Michael is alone again

[@jjtinkler97]

I have the fxd with the bidirectional bezel, and I love it. I don't know why everyone goes on about uni being an improvement. The fxd was supposedly designed with the marine nationale, but youtubers who dont use the bezel except for 'clicks' seem to know better... go figure. Disappointed that tudor went with the desk divers.

[@John-wf5if]

The FXD is a tad too big for me. I own the BB58 (Navy) and it is by far the best proportioned watch I have bought in a long time, including the new Rolex Sub.

[@al-knows-nothing]

I wish you were my friend. You’re funnier than the comedian I went to see yesterday. You’re ’British’ dry and sarcastic, like me. Move to England. You’ll fit in well here, especially in the North.

[@GonkOrange]

Love you michael

[@d_latreille]

We love solo Micheal!

[@lavawolf666]

tudor navy seal watch? probaly not on these days, the gshock are the most common watch now a days for any military, a digital watch is far superior for task, also is expendable.

[@therealphee]

Making a new color seem like a new watch - Rolex for the last 10 years

[@nikolastojanov8749]

If Tudor wasnt related to Rolex, they would be a NOBODY. Neither enthusiasts nor watch KZbin channels nor the general public would talk about them nearly as much as they do now.

[@bingefreak1]

I love tudor but am not a fan of the fxd plus that countdown was kind of ridiculous

[@user-ue5tm4dd2i]

for whom does not read history, Tudor is Welch, Tudor is not English, Linguistically and Historically, Tudor is Welch, this is linguistically speaking. Even English and Brittania are not the exact same people, read Oswald Spengler Mofos. I like my daily driver Seiko LX Spring Drive diver before any Tudor diver watch, my LX got Titanium 5 material, Titanium 5 is great on the flesh leaves you no mess, I see Titanium 5 will soon be a standard for luxor watches in the near future, yup I said it Bruh, Titanium 5 is NON MAGNETIC, steel and Iphones, see you at the shop with magnet problems, T5 is supreme than stainless steel, My LX has 72 hours power reserve, Spring Drive is accurate as hek and they are a ghost on the time grapher, the Zaratsu finish on my LX is prime. As far as Swiss watches, Im really liking the Zenith El Primer 36000 Chrono Sport right now, Im a Seiko boy Bruh, besides a VC 222, them El Primero is G.

[@LanguagesWithAndrew]

Are you wearing a short-sleeve...sweater?!

[@GreenPizza577]

The urban Gentry does good “documentary” type videos on watches. Saw one on Hanhart was really informative.

[@krugmeup2162]

Can they make any watch thinner than a bloody brick?

[@shawnlavigne9069]

I like the fxd in black. Yes, too big for me.

[@davidevans8505]

So nice you guys mention everyone else. Everyone's channel offers something different from different points of view. it's nice to plug others accounts it's not a competition . I mean obviously it is in ways, but the community doesn't want to see that. We want relevant material that is fun to interact with, as if we were talking watches with you. That's why Nico is getting a little out of hand, most people don't give a f about 500,000 watches we want to chat real watch enthusiast shit.

[@rodg2335]

I think it called a homonym....maybe.

[@pennfootball71]

The Hobbit's don't like the new FXD

[@ncarlsonmd]

Bring back the Advisor!

[@denniskai2331]

We want more color variants from Tudor (imagine a Pelagos line in orange-yellow, burgundy, green, purple). Let's not discourage them :)

[@TheoandHarris]

Okay true...

[@mraskett]

that new bb36 with jubilee would be a definite buy for me if they had those kinds of colors. with all of the success of the colorful OP's idk why they wouldnt.

[@ryana9783]

Tudor: “Born to release the same watch in multiple colors but we dare to drag it out over a 5 year period”

[@SIZZO76]

I agree. Tudor is a fake Rolex 😂😂😂😂😂😂😂

[@pedromanuellopez142]

"the finest cuisines?"

[@shuycg]

You are doing great keeping it going on your own. Thoughtful content. Very nice. I agree, Tudor's milking this too much. They had a good watch, this isn't a new just because it's black, different bezel and turns up it's used by some other armies. And the resemblance with the older navy used Tudors? I don't get it. Is the first FXD the original? Or not? I thought it was created especially for yhose franch navy guys, in collab. If now, in black, it's a recreation of something used by another navy since the 50', what's the original anymore?

[@KrishAwesome9]

what i want from tudor, other than clarifying their collection, is a dive watch with the proportions of the black bay 58/pelagos 39 with a date window. black with white lume and silver indeces with a framed date window that is the same colour as the lume. please!!!

[@RagnarHoff]

Tudor is boring in terms of their Black bay collection. It's too safe. But the changes they have made with the Pelagos is a fresh breath in my opinion. FXD is a huge step up from the original.

[@theandynewton]

Tudor should change their name to Black Bay and be done with it.

[@davenordsieck6444]

I desperately want Tudor to release a refresh of the BB Pro, but with inverted colors. White, luminous ceramic dial with fully blacked out markers and hour/min/sec hands. Icy blue 24hr hand with blue lume. Nick name it the Polar Ice or Black Ice or whatever. It would SLAY. Drop the rivets and thin it down too, I’d you have a minute 😂

[@tellitincolor]

It's tudor not Tooo door

[@SABUJMIDACYDANCES-wy5dy]

beautiful

[@iburley_]

I definitely agree on the marketing side. I hadn't seen any of the hype up material before the release so when I saw the watch I just thought it looked good, I kind of hope they take the same exact formula to rev the regular Pelagos 42 on the bracelet. Everybody else though, in every comment section or Reddit thread, was nothing but "BORING" "MEH" "(mockingly) SO INVENTIVE". If they hadn't tried to hype it up like it was going to be something big, it's just a nice watch.

[@KarmaFlight]

I seriously doubt that any US NAVY SEALs are wearing a $5000 issued watch. There are very few officially issued watches in the US military.

[@gavinwhite9743]

Didn't Tudor do exactly what he asked for? Take a bunch of people diving, and have some ex military talk about experiences using the watch from a historical perspective? Can't tell if this video is meant to be ironic? As for the clicks hunting, isn't it up to the youtubers to either chase them, or have the conviction to diversify, talk about Longines for instance and accept some content may not make as much revenue. I don't think it's a Tudor problem to keep reinventing watches for KZbin content, that's the tail wagging the dog.

[@lofihifi792]

Tudors raw materials are subpar - fine for a $500-1500 watch - but hold it in your hand after holding a Rolex or Grqnd Seiko and it feels like a toy.

[@maxbradley1966]

Give us a a non snowflake diver sub 40 and it's a killer. Look at true patina's 54

[@MuhButtsBeenWiped]

The word you are looking for is simile.

[@TheVarskvlavtbichuna]

Thats funny you didn’t mention TGV and mentioned TB and BJ 😂😂😂, you’ve got to give a credit where its due, circle j…..ks as Govn`r used to say.