Chrysler Cars 1960

Starting in the 1960 model year, Chrysler built all their passenger cars with Unibody (unit-body or monocoque) construction, except the Imperials which retained body-on-frame construction until 1967.
Chrysler thus became the only one of the Big Three American automakers (General Motors Corporation, Ford Motor Company, and Chrysler) to offer unibody construction on the vast majority of their product lines.
This construction technique, now the worldwide standard, offers advantages in vehicle rigidity, handling, and crash safety, while reducing squeak and rattle development as the vehicle ages.
Chrysler's contributions to the technology included the first use of computers to design unit-body cars, and the first setup where exterior sheet metal was not required for structural strength, making sheet metal replacement easier.
The 1960 Valiant was the first production automobile with an alternator (generating alternating current, paired with diodes for rectification back to direct current) rather than a direct current electrical generator as standard equipment. It proved such an improvement that it was used in all Chrysler products in 1961.

[@brober]

1960 Chrysler was the apex of the "forward look". Stunning automobiles.

[@Nunofurdambiznez]

Would love to have that New Yorker convertible and most DEFINITELY would love to have that Imperial!! Both of them are absolutely magnificent automobiles!

[@johntechwriter]

To me the 1961-62 Imperial was the most stunningly and disruptively beautiful post-war American sedan.

[@Krazycat321]

I love my Chrysler Windsor! Runs purrfect and it’s a Beast!

[@jamesfox2579]

I would proudly own AND drive any of these Cars over ANY Cars built today!💕💕💕

[@impsrule60]

Just a note to Ira: THANK YOU for posting this! A 40+ year vintage Chrysler hobbyist who has owned 5 Imperials (including two 1960's), and I've NEVER laid eyes on this commercial! Neither have most collectors on the hobbyist sites I'm on (...I started sharing it as soon as it came up in my KZbin suggestions). I think most vintage ad sites are more inclined to share ads for "the most popular" cars: Mustangs, Corvettes, Hemi Cuda's... THANK YOU for sharing this! There are THOUSANDS of Chrysler & Imperial collectors and we've been aching to see gems like this resurface for decades! So... thank you and please continue sharing the 'ordinary' ads: Mercury Montclairs, Dodge Polaras, AMC Matadors... We collectors are out here, and we really appreciate it!!

[@denniscarroll7696]

And that '61 Saratoga really moves out, even when loaded down with 6 adult passengers.

[@robertcushman7002]

I remember this 1960 imperial crown. my grandmother always drove one, she never broke 5ft tall on a windy day! here name was Mary Cushman, from Groton Connecticut. the car was always known as the Queen Mary 😂❤

[@josephseverino674]

I once owned a1960 chrysler Windsor 4 door, coolest car i ever owned and believe it or not driving them,the car actually feels lighter and handling very well better than some cars today nice riding not too floating i used to take it to shows and people liked the golden lion 383 badge.

[@johntechwriter]

Yeah, when I was 10 my dad bought a ‘60 Windsor for my mom, and I will never forget when the local dealer delivered this STUNNING black hard-top, with no B-pillar to sully its elegant roofline. I was already a motorhead, but this car raised the bar and hasn’t been bested for its combination of gorgeous “boomerang” tail fins and Daytona-winning engineering. There are few still running, but if one emerged into today’s environment, people would instantly become aware of how much we have lost.

[@naturalobserver1322]

I miss the time when everyone drove land cruisers and no one thought anything about it.

[@billoddiea]

“Land yachts”

[@PrivateEyeYiYi]

I drive a 2015 Land Cruiser. Lousy gas mileage but really nice ride.

[@CJColvin]

Amen Brother, gotta love the beautiful landyatchs mate.

[@markbehr88]

Loved this. I have never seen it before.

[@jamessawyer8889]

If you really pay close attention to the location where they shot those ads, that was at the Warner Bros ranch backlot because I recognized the Partridge Family house & the Donna Reed house as well as the other part of the backlot used on TV & 3 Stooges flicks!!

[@guru6725]

My great uncle through the sixties and seventies bought Ford Trucks for the farm work. They were the only trucks that would hold up. But he bought his bride a brand new Chrysler every couple of years. She deserved the luxury. And they were beautiful cars without doubt.

[@spiff8862]

Filmed at the old Columbia Ranch (now Warner Bros) studios in Burbank. California as well at the Van Nuys Airport in Van Nuys, California. 🌴🚘 🎥 ✈️🌴

[@whatsamattayu3257]

When cars were easily distinguished by brand. Today's car designs are so similar you have to look at the company logo to know what brand it is. Today, you can have any color, your choice of five, any interior as long as it's black or gray, any model as long as it's an SUV or 4 door sedan and any option, as long as it's already installed.

[@marcatkinson5187]

American engineering at its best.

[@nyccatholic2765]

BEAUTIFUL!! Thank You!!!!

[@moesizlac2596]

1:02 - the coupes have that beautiful swept roofline. I know a convertible is always bigger money, but I can't live without that roofline!

[@robertcushman7002]

Chrysler was class!!

[@SpockvsMcCoy]

Only 556 units of the 1960 New Yorker Convertible were made...and only 692 of the 1960 Imperial LeBaron 4-Door Sedan were made.

[@maryvee61]

I miss everything before 2000 before humans got stupid and big crybabies.

[@classic-kool]

They love to get offended today, don't they!!

[@mattwilson3244]

Chrysler Girl ! And ,I like the Windsor Hardtop .

[@rudiknaus4139]

Great 🇺🇸✨✨✨

[@stanleybest8833]

Chrysler 1960 10.1 to 1 compression 383 Golden Lion V8 Windsor: The Batmobile.

[@danlarson4513]

Those Women drove those tanks like a bat out of hell

[@classic-kool]

How "Mr. Big" travelled back in 1960......

[@fairfaxcat1312]

What we have here is a dealer information presentation. The idea is to help the dealer sell the automobile. The automobiles the dealer will be selling are the Chrysler automobile and the Imperial automobile. The more Chrysler automobiles and Imperial automobiles the dealer sells the more money he and the motor company will make.

[@moesizlac2596]

1:28 - field find!

[@johneddy908]

For 1960 Chrysler still had the Windsor, Saratoga and New Yorker (as well as the 300E), while Imperial had the Crown and LeBaron as well as the Custom.

[@williamg2552]

That’s RIGHT . IMPERIAL was SEPARATED from Chrysler…and became its OWN MAKE and DIVISION in 1955.

[@rick0e295]

1960 was the first year for LeBaron formal limo type roof 👍 and also the year low priced Newport moved down helping to end DeSoto! 👎

[@williamg2552]

Gee, I wonder WHY IMPERIAL wasn’t listed here? Maybe it’s because ITS NOT A CHRYSLER? Yeah…THAT HAS TO BE IT !!!

[@northerniltree]

When boats had wheels.

[@paklekj4429]

Thats a yellow christine sheesh (well it cant be christine if its not red but yknow what i mean, a plymouth fury)

[@spiff8862]

More "It's a Mad, Mad, Mad, Mad World" than "Christine"

[@mattwilson3244]

Do the Four motorcycle Cops come with the Imperial ?

[@Rivkid76]

Delightfully weird juxtapositions

[@annawhitis4251]

Now !!! In this country, we have crazy unreliable costly to repair front drive JUNK THROW AWAY AUTOMOBILES 🚘 THAT LOOK LIKE SPACE SHIPS. 😂😂😂😂😂😂😂😂😢 Kevin Phoenix

[@JackieontheTrunk]

I want to know the voice actor!

[@KrakenMan5853]

I think in the first commercial, it sounds like Hank Simms. The voice of Quinn Martin Productions in the 1970s. The second one I don't recognize.

[@thewkovacs316]

it was a frickin boat adjusted for inflation, those cars cost over 36k i didnt know that chrysler marketed cruise control in 1960

[@keithdukes5990]

Chrysler first introduced cruise control known as "Auto pilot" on the 1958 models as an option! As for your comment on it being "a Friggin boat!" Chryslers were the best riding American cars of the era thanks to the Torsion bar front suspension know as 'Torsion Aire!!!'

[@thewkovacs316]

@@keithdukes5990 still a boat.

[@alanwann9318]

I did druel

[@surferbri5346]

Where's the 300??

[@leemartin2990]

I believe that was rolled out a few months later, on purpose. They used to do that to build anticipation. Wish a 300 was in this film, it's a gorgeous car!

[@jayneadanoff1876]

lol 0:43 Mafia car.

[@GenerallyGeneralLee]

Great cars but who made the decision to recommend one to gun-toting bank robbers? OK a joke but in really bad taste.

[@rumaabba8875]

Dude why they use car with stupid R accent , it was automobile in that time

[@ExtraCheeseProject]

Was this before or after they started building them to fail?

[@tvdays]

ha ha

[@boboren8246]

Those were the days when they built real cars had Chrome on them everywhere not like the junk today and Chrysler don't even come near building anything like that anymore but then Chrysler is now a foreign company owned by Fiat