Is 3 MICHELIN STAR SUSHI Worth the Hype? Reviewing Chef Masa's Sushi

[@MarcoFD]

fun fact, if it wasnt for the norwegians lobbying for ages to the japanese to sell norwegian salmon, sushi with salmon would never have excisted today. the japanese took a long time to be convinced by the norwegians to buy their salmon.

[@Booshay__]

Bit of click bait no? You are not reviewing the 3-Michelin star spot you are reviewing the sister location.

[@wtfsalommy3250]

Waaaaaaan

[@roychin9419]

💯

[@rexiioper6920]

someone had to say it

[@eduardochavacano]

Yes

[@sam-dz4sj]

Exactly

[@golfrabble]

So happy that you dipped fish-side-down into the soy sauce. Thanks for the review. Such a fun video to watch.

[@wellroundedsound2422]

Dude you are an absolute savage - 15:24 two cucumber rolls in one bite!!!😉 Great review!!! Thank you!!!👏👏👏👏

[@Lawomenshoops]

A few years back I saw Masa made a burger at his restaurant and I assumed it was that $1,000 a person restaurant. But I checked and it was Tetsu. He put the entire burger, bun too, into a smoker, and served it up.

[@uaeats]

I heard good things about Tetsu! Unfortunately it seems it's no longer open

[@donahuea]

Your faces are always the win. I've never seen someone who looks like he's in so much pain while he's enjoying the food!

[@alexchainey.]

“ No matter how good food is, there is no way it is worth $1000!”. So true UA San, so true. At BarMasa, there is no way I would pay $78 US for a few pieces of raw fish, rice and seaweed.

[@Aussieman997]

Agree! I still in my 50 year existence, never understood how raw fish can be so pricey. Sh!t, it is just cut into pieces over steam rice. I could do that! This fascination with Japanese food, why? Why do not we popularize smoking next to pregnant women or idolizing school girls, since we are so Japan crazy!!!!

[@holdmyballsack]

it never ceases to amaze me how people who say theyre old as fuck and still never bother to learn. Youre 50 and you complain about the price of "raw fish" and saying you could do it. Then do it lol; theres a reason master sushi chefs train for most of their lives and never stop. Most of the work in sushi is done beforehand not that i would expect you to care enough to look it up@@Aussieman997

[@YumFit1]

@@Aussieman997 Well obviously there are fish which are rare and pricey, but not all.

[@Aussieman997]

@@YumFit1yes, I agree with you. Some cuts of fish are exotic and expensive but in this case, it is Raw Tuna and Salmon and the price is $78-98!!!!!!!!

[@ramencurry6672]

I agree and disagree. I’m single with no family and no responsibilities and food is my hobby so for me, yes I would pay and enjoy it. You kind of have to view it as a hobby. I would never pay thousands of dollars for golf or boating but for foodie stuff, yes for me,

[@DemonKing1515]

I just wanted to complement your cameras angles. Very Nice. I know this is an older video but I loved it. Thank you UA for your continued food videos

[@hisroyalhighness8566]

Another great video UA keep em coming. Hope to see you in Boston some day.

[@Vincent-io2iy]

the balls to give you a cucumber roll LMFAO

[@rexiioper6920]

yep 😂😡

[@johnkovalicky3389]

Yes but it cleanses the palate LOL😂

[@Vincent-io2iy]

@@johnkovalicky3389 no thats what gingers for

[@johnkovalicky3389]

@@Vincent-io2iy well excuse me you must be a world connoisseur on Foods later Vincent

[@chrisscanlon3717]

yeah that literally cost them 50 cents to make those 3 pieces and they sell that 7 piece for 78 dollars!!!

[@stevenkim6869]

btw, miso soup isn't simply miso paste dissolved in water... if the restaurant was of high quality, it would use dashi stock, which is a Japanese broth ... otherwise, great video ...

[@uaeats]

Good point! You're right. Although dashi is still very easy to prepare. I'm sure they are using very high quality ingredients though at this place

[@hottuna2006]

@@uaeats The simpler the dish, the more difficult it is to get "right" because there are less things to hide any "mistakes". The quality of miso soup depends on the miso(s) used, the particular blend of miso, how the dashi was made, what its components are, and the ratio of dashi to miso. Most restaurant miso soups are blah and not worth taking up space in your stomach. But when you come face to face with that rare "perfect" one, you almost don't need anything else and just sipping on it is enough. Almost...

[@roboliver9980]

Great video. Pleasing to see a KZbinr make a similarly budget conscious choice as I’d have to. Channel deserves to grow!

[@rexiioper6920]

7 pieces for $100 is budget conscious gtfoh

[@roboliver9980]

Given the main masa was $1,000 and the bar is in Columbus circle next door using same chefs and ingredients it was the budget conscious option for those that want the experience. Cheap - no. But if you don’t care for the chef, location or Michelin then look elsewhere for less.

[@jm-gj6fn]

UA totally looks like an extremely constipated Ray Charles when he does his Mark Wiens impression. And would you like some sushi with your soy sauce, UA? lol

[@Gruskinator]

Ha! I thought you finally pulled the trigger on Masa. Did not know about this spot, but it's definitely on my list now

[@philippkucia8442]

14:34 Is there any chance to find this special soy sauce served in a restaurant in Japan or the sauce with this food in general to try?

[@hottuna2006]

Good sushi restaurants will blend their own soy sauce. No two are the same.

[@ramenair]

Thank you for sharing BAR MASA. I am Japanese but I have never known the place which serves $1,000 Sushi even in Japan. Good to know that BAR MASA serves Omakase at relatively decent price, still expensive though.

[@uaeats]

It's definitely still very expensive. But at least it's not $1,000

[@anovosedlik]

It's not worth it. You're paying for being in nyc. There are countless places that are way better. Noz, Gari 46, some places in brooklyn...Masa and bar masa are total ripoffs. Basically tourist traps at this point.

[@kevinc.3903]

Thought that Tuna nigiri gave him a migraine... 😂 He can't spend $300 on the Omakase but ordered an $80 Toro roll... I Can't

[@uaeats]

Haha. But Omakase + the $80 roll would have been $380...

[@shortconcert]

Great videos man! Your channel is gonna explode....

[@vissitorsteve]

I have eaten at several Michelin starred restaurants in San Francisco and the Bay Area. I've eaten at the French Laundry, Quince, and Michael Mina...I am not in the financial league to have gone to any of them were I not to fortunate enough to have been invited by friends who paid. My favorite though, was 'Quince'. Still, I'd return to any of them at any time if invited or I could ever afford it. Thank you so much for your honest reviews whether Michelin starred or not! PS, the first time I ever ate deep fried, crispy Sweetbreads was at Quince. It was truly an awakening and despite my every effort I've never encountered that taste again.

[@andrewlawson4901]

I feel that sushi is good (even the higher end ones), but it never blew my mind, probable because of the high price tag. If you think about it, it's like 15$ / 1 piece, which is pretty insane considering all the alternatives that you can buy with that money. I can't imagine the 1000$ course.. Thank you for the video UA

[@Sonasic]

man its overrated like apple products. The food itself may literally cost up to 100 tops. But he puts his name there and he attracts the wealthy americans. Some places unfortunately are only for the wealthy without a particular reason. Its not that the sushi there is 100 times better than a typical sushi restaurant in Japan. Also they 100% take advantage of people, I mean 1000$ for food isnt the taste or quality you pay the privacy the store offers and the "status" of eating there.

[@Bragglord]

There are sushi places in Japan that are better than Masa and charge less than a third the price, even in Tokyo. This lovely guy made the right call going to Bar Masa instead. Fact is: sushi can only be so good, so fresh. Once you've had it from a top sushi place in Japan, you'll never try better.

[@HuhuLittleMonkey]

Hey UA, we will be in NYC next week and after binging your videos I already have some places I must visit! Thank you so much for your work! And by the off chance we run into you I'd love to grab a bite with you! Greetings from Germany

[@jodyovsiew3671]

Excellent review! Looks amazing and perfectly prepared. Temperature is SO important!

[@mikehunt65420]

great review UA. i really dig that you go to such a wide variety of places and give a honest review . you have improved alot and look foward to seeing many more

[@uaeats]

Thank you! Yes I want my channel to feature many different cuisines and not just make steak videos, which tend to do well in terms of views but I want to cover more of a variety of foods.

[@jeffc1736]

@@uaeats What's best value omakase in 150-250 dollar range for lunch in nyc?

[@huiabra]

Thank you for a good review, I hope you’ll decide to try Masa one day as well

[@seungkim8576]

I'm sure it tasted good, but I can think of many things I'd rather eat for $100 than 7 pieces of sushi. And for something that pricey, the plate presentation seems quite poor to me. I do appreciate your videos, even if often it's to let me know which places to avoid.

[@rexiioper6920]

also one of the pieces was the cucumber roll 😡

[@jimklemens5018]

It's the toro that makes it expensive.

[@seungkim8576]

@@jimklemens5018 Sure, and if a piece of fatty tuna makes it worth $100 to someone, that's completely OK. So might a bit of caviar, or a bit of gold leaf. But for me, I can still think of many other things for $100 that I'd enjoy a whole lot and end up with a full stomach.

[@caseywilson812]

Great content. Love the background music . The pace of the video was perfect.

[@cyclopsvision6370]

I find it hilarious when sushi restaurants talk about quality to justify the price. It's raw fish that was previously flash frozen. I don't know how much of a role "quality" plays in cutting a piece of raw fish and serving it to you

[@rexiioper6920]

louder for the gullible ones

[@BioYuGi]

You still want an actual quality fish.

[@Megaman.ExE7]

Well said. I like sushi, but it's easily one of the biggest scams when it comes to food

[@Tennisisreallyfun]

Could not be further from the truth. At the good places, those expensive omakase joints, first off, the fish is not frozen, ever. They will spend thousands every day flying it in every morning just for you from Japan (so you're getting what you pay for). And then the preparation level is immense. Everything has to be deboned and then portioned and cut along the muscle lines so that not an ounce of sinew is left. And most if not all of the fish served that day has been aged for a while, and some has been cured or marinated, depending on what the chef wants. And then of course, everything is in season and chosen to be at peak freshness and flavor. Sometimes sushi chefs will even choose their fish by gender because it is said that a female or male at a certain stage in their lives will have a particular flavor or texture.

[@michaelfarar4232]

Applebees has a sushi special one Tuesday a month. Golden corral serves up a mean Blue Gill caviar

[@rrastetter]

Sushi by Kuryu in Roslyn is the best sushi I've had. $50 omakase lunch, quality was incredible

[@sundaybest27]

Def cheaper getting on Long Island too. Thanks! I can work with that.

[@wellroundedsound2422]

Perhaps you gotta step out of Long Island...

[@rrastetter]

@@wellroundedsound2422 Only after you step on to Long Island

[@raynorm24]

Love your content👍

[@patrickvillacreses1532]

UA- best food reviewer . love your honest reviews

[@stan9100]

Appreciate this guys honesty, still very pricey!

[@bkkmj4250]

Great review, thanks! 👍😎🍣

[@ajitesh_thakur]

Loved the video

[@adellis24]

I guarantee every knowledgeable sushi person screamed an audible "NOOOO" when you added the real wasabi to the house-made soy sauce. Its fine if you do that with the cheap stuff at your local spot but at an upscale place (let alone BarMasa) you never combine the two, its blasphemy.

[@jaypaladin-havesmartswilll5508]

I didn't know this, thanks

[@uaeats]

Whoops! I never knew that. Thanks for letting me know

[@AquaRedReflections]

I disagree. If you want to be a food snob then dont add anything to the fish, just eat plain sashimi.... I guess you should tell the Japanese not to mix their wasbi with soy sauce, but what do I know...

[@pooldoctorz]

Videos are cool but after watching a few sushi videos my take is you have been accustomed to Chinese made Americanized "sushi" restaurants. When you go to an authentic japanese sushi restaurant your lost because there aren't any godzilla rolls and spicy mayo. I've seen you do this with Italian restaurants as well. Appreciate your videos though.

[@adellis24]

@@AquaRedReflections you evidently know nothing about sushi.

[@pokerstar18]

nah $300 and ur gonna give me a roll with cucumber in it, i’ll pass !

[@rexiioper6920]

yeah, salt bae scam vibes

[@silastsang5906]

i enjoyed this! i subscribed! i can't believe they put a cucumber roll on a 98 dollar plate of sushi!

[@boat6float]

I'd rather drop $1k at Masa than a dime at Salt Bae

[@EllenT1018-r8b]

Since he was still hungry, he went & had a hamburger.

[@marty-mar29]

4:02 That's how I feel about a lot of restaurants here in Waikiki HI. So far on my channel, I haven't been able to check out the highly priced restaurants over here mostly because of the lack of subscribers. But one of these days, I will get the chance to go check them out and give my review on them.

[@jtzimm233]

I heard it’s tough to film in izakayas because they are often loud and dark, but I would love it if you turned people on to how amazing it is. Yakitori Totto is in that area, and one of my favorite restaurants in the city.

[@100185261]

thank you UA for trying all this food for us! I wouldn't be able to justify or be able to afford even what you ate so thank you for showing us what it's like! I love your channel!!!

[@uaeats]

You're welcome! I take the money hit so you don't have to

[@sinwansin]

$1k ? Add an extra $500 and you can fly to Japan for 5 days and have sushi in Tsukiji.

[@Zamiroh]

Lol that statue when you walked in the mall... i had to rewind and pause, then laugh and show my wife!

[@sevzas]

The statue is by Fernando Botero. All of his figures are similarly curvy.

[@Zamiroh]

@sevzas Humm very intresting, thank you for letting me know who the artist was.

[@turtsterable]

Loved the video UA. What happened to your finger?

[@kathymaske8997]

I swear...thought you were really hating that tuna because of your face expresstion. Totally shocked when you loved it...😂.

[@alisachamoy225]

Really appreciate the honesty in your reviews!

[@devilshunter]

Went to masa years ago when it was 600 dollars. Still hefty, but was an amazing and memorable experience. Cant say i would visit again at the current price tag though.

[@michaelfouladi4961]

To me, it isn’t even the same, high quality fish that sells Bar Masa; it’s the diversity of the menu, all crafted by arguably one of the best chefs in the world. Maybe I wouldn’t pay $1,000 for sushi, but I’d definitely give this place a try

[@finnishyourplate]

Hey you should try Sushi Aoki in Fort Lee. They have an omakase that is spectacular. You might have to voiceover it though, because the place is so tiny.

[@uaeats]

Thanks for the rec! And yep I'm prepared for that. At Sushi Nakazawa I got judged really hard for even whispering so I had to film my commentary afterwards

[@squawk012h]

Wonderful video. So I eat at sushi 35 west once a week thanks to you. So how much better is bar masa compared to sushi 35 west in your opinion?

[@rexiioper6920]

sure u do 😅

[@grassroots8226]

Sushi looked amazing!

[@GlinkoX3]

This time of year I love a good BLT. Sushi can wait.

[@romuloschnitzer7722]

Hi there UA!! I’m from Brazil and I’m going for a trip in NYC and I’d like to meet one of those classic ancient Japanese restaurants but that are not that much expensive… can you suggest something?? Thank you very much, you’re content is amazing!

[@ChamP10nk1ng]

Very thorough explanation of each & every item you ate 👍 Sounded amazing 😊

[@DogNamedNicolas]

You finally changed the music and lowered the volume!!! Yay!!!

[@luisduenas1845]

If you cleaned your whole plate what did you need a box for? @18:09

[@uaeats]

Ah yes the explanation was accidentally lost during editing. I did not end up finishing the salad from earlier so I took it to go

[@dman2509]

what is your review of the actual sushi rice they use (looks like short grain)? seasoned enough? under seasoned? some places use black vinegar in their sushi rice.

[@hottuna2006]

I think you mean red vinegar. No sushi shokunin worth their weight in salt would ever use black vinegar as it's too overpowering.

[@PatriciaRoggero]

Looks so good yummm

[@FrancisYator-kv3sb]

Nice review UA! How about doing some Italian food sometime? I think you've done pizza but that is about it.

[@uaeats]

I actually ate at L'Artusi on this channel, the most highly rated Italian restaurant in NYC per Google.

[@FrancisYator-kv3sb]

@@uaeats I must have missed that one, I'll check it out.

[@k3an-official]

Thanks for the vid, Bar Masa has been added to my list!

[@stephenlagana2090]

Enjoyed the vid and glad you enjoyed. I really had the opposite impression. IMO, it was only Ok/fine and was 3x the price of other very good sushi places even in the same neighborhood (e.g. blue ribbon).

[@jlparkk]

I always love the face that UA makes 😂😂😂 Keep up the incredibly wholesome content!!!!!

[@jm-gj6fn]

To me, it feels forced, like he's watched too many food review videos and thinks he has to have his own trademark reaction. It counters his best quality - sincerity.

[@alanledzep1967]

Superb review as always, and your hair is looking 💯!

[@sundaybest27]

I'm shocked by this comments forum, usually UA's channel is pretty mild. My heart is sore for others like me hurting right now, even though i still love watching these videos.

[@sundaybest27]

Though I must say, and even though I know you don't control the ads UA, I'm even more shocked by the ad content running especially if there are children watching KZbin in general. That Lume deodorant one...wow!!!

[@matthewelliott2213]

I think $1,000 for a meal is literally insulting and unjustifiable. Too much of the world works eighty hours weekly for a year and makes a fraction of that.

[@sundaybest27]

That's the point. It's not supposed to attract average customers, but supply and demand for those who think they can pay or the rich.

[@wtfsalommy3250]

Cheers Brother, _May the Force be with You,Always_

[@jtzimm233]

Can you do The Office of Mr. Moto next? Dying to go there but it’s an investment. Would love to know if it’s worth it, in your opinion.

[@WriteousBible]

Cardinal Sin: Never, ever, EVER blend wasabi into your soy sauce!!!! Dab a tiny dot of wasabi onto your sushi or sashimi. Believe me, I know. I used to work at Masa.

[@ericmorgan47]

Not disagreeing about the Wasabi, but usually when someone says, "Believe me, I used to work there," you can almost guarantee they didn't

[@WriteousBible]

@@ericmorgan47 I worked there for a year back in 2015. Jessica was my manager at the time. Robert was the sommelier. BUT, you can still choose not to believe me. I don't care.

[@garwingcheung9617]

UA is the best KZbinr of the WORLD!!!!!!!!!!!!!!!!!!!!!!!!!!¡

[@peterquartararo3249]

question... Have you ever been tested for a seafood allergy? Too many people think they are allergic when they are not.

[@wunyuelam1386]

There’s a 3 Michelins stars Sushi restaurant in Hong Kong too

[@i810eggs]

probably not a great idea to mix your hand grated wasabi in your house made soysauce. dab the wasabi on the fish, then dab the fish in the soy, you get to enjoy the elements on their own and not in one messy slurry. Also, next time you're eating sushi, try to sit at the sushi bar so we can see the chef at work. Love your videos btw!

[@adellis24]

Just mentioned the same thing... Its one thing to do that with the cheap stuff but if he did that at actual Masa they might toss him out.

[@DabsDad]

looks like Faroe Islands Salmon. It literally melts in your mouth.

[@gregorykasbar2070]

What is the purpose of the background music?

[@brianp7166]

UA, I think you kind of skipped over the word similar. A steak at Texas Roadhouse is similar to a steak at Keens. They ain't the same, but they are similar. Love your reviews.

[@jessef.81]

Hype driven by romanticized Japanese culture, Masa’s personality, and Michelin

[@eggheadegghead]

It is a pretty successful marketing. Just like "Supreme" brand, started from a little store in NYC, if I am not mistaken, LOL.....

[@Onetwothreepeanuts]

Like all Apple products too.

[@ramencurry6672]

I agree and disagree. If sushi is your thing it’s worth the notoriety.

[@rexiioper6920]

@@Onetwothreepeanuts not really, apple is an affordable luxury for most

[@mellowyellow2576]

It's probably worth a grand plus tip. That looked yummy a good soy sauce does go miles. "A good meal is truly priceless." 💜 and a good chefs worth there weight in silver.🌀

[@roboliver9980]

Curious point Japan is a no tip culture. Has this followed to their NYC restaurants?

[@rexiioper6920]

a good meal is not determined wholly or even primarily by the chef and the ingredients

[@mellowyellow2576]

@@rexiioper6920 no one's suggesting it is. But good meal a taste a recipe can be instant time travel. I know how to cook with love same as cooking with magic in principle. But good food has the power to end wars or start them. And a master deserves respect cause they worked hard to refine there craft. In the case of a grand a head it's the experience your paying for. The tastee eats are just a bonus. 🙃

[@MrG-xf8sc]

The one In Vegas before New York was great also

[@youngillest]

UA from the look of it those “greens” are thinly sliced scallions which gives it more of a umami flavor

[@bmg3606]

That made me so hungry

[@waynepreston542]

Great video UA. Thank you.

[@damonmhtan9490]

Grunt! Grunt! Grunt!.... Thanks 😋

[@cainabel615]

For a $1000 a person, whatever I’m eating better be going extinct.

[@moaziz23]

We should have a Patreon set up for UA to go eat at MASA and a random subscriber.

[@rexiioper6920]

nothing stopping u cashapping him the funds 🤣

[@moaziz23]

@@rexiioper6920 Oh Im broke. If you dont mind spotting me a $20, I’ll send it to him

[@lesliesawyer4640]

I always admire your fairness. You admit that some restaurants are outside of your budget, but are not obsessed with prices. There are some people who have a chip on the shoulder populism. I do not deny that the economics of our free world cause enormous gaps in income that are not really justifiable just on merit. But to base your judgement on food on some political stance is wrong. I have no children so no college tuition or worries about coming up with the down payment for their mortgages, I was left well off by my deceased parents, so I am privileged to say I don't care if I overpay once for bad food; I just won't go back, and I'd rather learn for myself rather than relying on other's opinions. You can overpay for mediocre food, as I did at a McDonalds on I-95 the other day, like $18 for a Filet of Fish meal? If they don't salt the cardboard fries right, if the bun is stale, and the fish and cheese undermicrowaved, get it?

[@rexiioper6920]

what on earth r u on about? people get 😡 bcoz they feel like they get conned by salt bae and masa

[@helenhelen7822]

Cool

[@Ryguyhaan]

What happened to the reviews of the other fish?

[@cyclopsvision6370]

UA, are you left handed, or is the camera just reversed?

[@pkpledn6]

I give thanks everyday I have Sugarfish here in LA

[@brandoncarpenter9681]

Always a solid choice and a good price, it has warm rice which kind of threw me the first time I had it

[@TickTock-jo4to]

They don't make soy sauce. Most top sushi restaurants make their own sushi soy sauce using soy sauce that was already made in Japan.

[@patshozo9158]

OMG Drooool ! thank you. Well edited video !

[@fatdoi003]

mate.. you don't add wasabi to the soy sauce... you add wasabi to the sushi/sashimi then dip into the soy sauce..

[@lisabudd5979]

🇦🇺 wow this really shows a better qulity than average Japanese take out restaurant..which over here comes off using cheaper ingredients less of as well a lot of pre made bottel ingredients i. This place is properly true to there technique.

[@soowoo2246]

My nigga UA out here GRINDIN LETS GO

[@DaveFromBrooklyn]

I had lunch at Bar Masa a few years ago…I was not amused.

[@Live4Food]

that miso is dark, looks like aka-miso; this is fermented for much longer than the more common shiro miso. I find it typically has a richer, deeper flavor.

[@uaeats]

It definitely wasn't the same stuff that you get from your local Asian market!

[@darkknight32920]

So the difference between Masa making it and not, ingredients being the same, is $800. Not sure how I feel about that...

[@rexiioper6920]

id imagine Masa uses different types of fish too

[@roi3761]

"it's blissfull fatty tuna heaven" ! 😅😅😮😂😂

[@davidhunternyc1]

A friend of mine worked at Masa. FYI, Masa uses "Lady M" for their desserts. Nothing made in-house. Also, at one point, the chef was boiling Alaskan King Crab, the crab was so large that it didn't fit in the pot. Half of the live crab was boiled facing up, then turned over and the other half boiled facing down, until cooked through. This is cruel.