Use competitor & behavioural insights to drive strategic search planning - brightonSEO October 2024

Recorded at brightonSEO September 2024.
Lottie Namakando will talk about how to use both competitor insights, as well as behavioural and audience insight data to show you how to move your strategy planning to a human centric approach. It should convince you that you should not just be thinking about your brand in isolation, but instead, be examining what your competitors are doing. Mapping how their strategy and tactics can impact your own marketing efforts, as well as considering the ever changing behaviours and attitudes of consumers. Considering how customer expectations and demands of brands change, and what impact this has on your own strategic direction.
For more information about brightonSEO and to get tickets, visit www.brightonseo.com
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brightonSEO is the biggest search marketing conference in the world and takes place in the UK and US. We give away thousands of free tickets every year and we’d love to see you there. As well as running one of the world’s most popular search marketing conferences we also organise practical, hands-on and in-depth analytics, PPC, SEO training courses - so you can up-skill in a specific area of search marketing.
Find out out more at brightonseo.com