Value Proposition Statement: Hey Man… Version

It's one of the most central pieces to your GTM Strategy.
Whether you’re sending out a cold email or you're explaining to Grandma what you guys do, you're communication one thing from your GTM strategy. It's your value proposition statement. So, how do you know if you’ve nailed your value proposition? I use my “Hey man… “ rule.
On today’s Unstoppable Sunday episode… I dig into the 3 principles you absolutely need to know about creating your Hey Man Value Proposition Statement for customers so you'd be able to 10x your Sales and Marketing.
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#tkkader #valueproposition #valueprop

[@SadaqatGhafoor]

Hey Man... you nailed :)

[@TKKader]

Hey man! Thanks for dropping by!

[@kevinsutavee4844]

Hey man, I really like how you catalyzed that. Thank you!

[@TKKader]

So glad you enjoyed it!

[@NathanCunningham1]

YES! Hey man... you know how startups go through "startup hell" when they start to really grow? I solve the biggest operational challenges during those times

[@TKKader]

Boom!

[@mategeri5728]

This is genius!

[@TKKader]

🙏🏼

[@RichardStiennon]

Hey man. you know how every question you have about the cybersecurity industry leads to a lengthy research project? We already did all that research so you can just get answers to your questions.

[@slycer10]

Hey man! Nice video 😜

[@TKKader]

Hey man…. Thanks!

[@rilwanj]

Hey man, we help product managers figure out their users’ most important needs, so they can build user-centric products

[@TKKader]

Hey man, "user-centric" can mean a lot of things. I'd get to a deeper and more value result that gets me excited.

[@rilwanj]

@@TKKader Thanks for the feedback, my product is a user research platform for product discovery, so what about "... so they can improve their users' experiences and archive key KPIs"

[@md.hasanur]

YES ! :)

[@TKKader]

Boom!

[@user-pu6fq5df9r]

Hey man, you know how fashion brands lose a ton of money on FB ads & only convert 1-2% ? Our software helps convert 20-80% using ads that are hard to forget.

[@vipulchhallani4149]

I didn't get vehicle part at 6:00 did you mean the don't complicate it and focus on getting to the real stuff. The result. Then why it's called the vehicle?

[@TKKader]

Yes, your software solution is the vehicle through which the customer solves their problem and achieves a transformation in their business.

[@mayankgoyal7160]

Hey man, We help brands penetrate local markets with regional Influencers.

[@TKKader]

Boom!

[@antoniopino7019]

Hey Man, you know how your clients forget about their appointment or just get the time wrong? Our software makes sure it does not happen!

[@TKKader]

Hey man, sign me up

[@hoomanbahrani7952]

This is really insightful and helpful. Does the Hay Man version become the hero statement at the top of your homepage, I assume?

[@TKKader]

Not always. Usually the hero text is some version of your Value Proposition and your Transformation Statement (slightly more nuanced).

[@hoomanbahrani7952]

@@TKKader cool thanks! Your strictly do B2B in your program? Or anytime B2C?

[@TKKader]

@@hoomanbahrani7952 We do both!

[@hoomanbahrani7952]

@@TKKader oh nice ok - use the same B2B link?

[@TKKader]

@@hoomanbahrani7952 Yep! getunstoppable.com/gtm.

[@freeupworkcourse]

🔥Y🔥E🔥S

[@TKKader]

🙌🏼

[@danielsilva3383]

Hey, great video! Is there any way to filter SaaS/Tech companies according to a specific niche/category? Any website or database? Thanks 🙂

[@charleskabui43]

CB Insights

[@EscapedTheMatrix]

Linkedin Sales Navigotar

[@TKKader]

Also check out Crunchbase and Microacquire.

[@DezZolation]

Hey man, do you know how project managers spend so much time finding available freelancers for their projects? Our platform automates that.

[@TKKader]

Hey man, so does UpWork. Try for something more differentiated!

[@DezZolation]

@@TKKader thanks for the tip! I'll work on it

[@Clem_dow]

Hey man, we help digitally native self-directed investors, invest like Ultra High Net Worth people

[@TKKader]

Boom!