Video Game Marketing Needs to Change

Written By:
Tony Burback
Eddy Burback
Narrated By:
Eddy Burback
Edited By:
Tony Burback

[@tomatoanus]

founding viewers of the channel, rise up

[@ok6866]

First reply, leaving my mark on history ✌️

[@Hummeldon]

We are the original burbackers

[@adartfrogshorts2208]

Yup

[@Rubbly]

Hey, great to see you here too Tomatoangus (silent g)!!

[@chrishansen2409]

Burback boys unite

[@ScottCramer]

Can Tony edit my videos too holy shit well done

[@An_E.T]

I watched your newest video the other day, it was so funny

[@Marco_Carlucci]

Love your vids, Scott!

[@dougadolphson]

Scott? More like hot.

[@jamesetchells7234]

Yeah

[@kei.13]

Hey struggler

[@drewabegg970]

Developer here! We actually never make the chairs. They just tend to end up in the game at launch. Pretty lucky

[@Megaman54327]

Rated comment

[@melonxo]

out of all the comments in the world this is one of them

[@blinkerz4676]

@@melonxo so true!

[@doubt2022]

one of the comments of all time

[@Generic_Account_1]

So, you don't know who puts them in there, they just appear? Doesn't that raise any questions, like who has access to the game? Wether the game is alive, or something? Why chairs, why not barrels or buckets or something else entirely? How does it know where to put them? Does it know their function? Does it understand humans and our needs? Are there multiple? Do have society do they have needs?

[@dr3w660]

As a developer I usually do furniture after level design, but now I'm going to procrastinate about making chairs

[@btab1044]

Z!!!!

[@Nate-BreakingPoint-Interactive]

Same..

[@nyxa8734]

make the necessary chairs first and add the decor chairs later

[@spencerwarren8302]

Just make one generic chair, put it everywhere you want a chair to be, then make better chairs to replace the generic ones later

[@killaxmatt]

You should just use one chair sample in your next game and see if anyone notices the lack of chair variety

[@AmandaTheJedi]

Why isn't this narrated by both Burback's at the same time.

[@blank6521]

But what if it is but they both sound the same

[@charidude1498]

I believe that the voice we have grown accustomed to hearing is actually the balanced frequencies of both Burbacks, one speaks too high to hear, one speaks at a pitch that sounds like a growl. Together they form a fully formed voice

[@derpywoodoo]

It is. They just have the same voice.

[@yungtubby989]

It is they’re just so good at it you can’t hear it

[@BillytheEntertainer]

It is, but Tony has a perfect Eddy impression

[@monkey-choppa2751]

The children of Burbank are here to support our two favorite brothers. And Eddy

[@EatinPaste]

Well... one of brothers. *_And it's Tony._*

[@monkey-choppa2751]

@@EatinPaste damn you gonna do him like that. I guess it’s true *I ain’t never seen two likable fraternal twins*

[@EatinPaste]

@@monkey-choppa2751 Sometimes the truth hurts. _Hurts the lame-o twin of the bunch. Haha, got him._

[@thedestroyasystem]

pretty sure it's the same dude, he just greenscreened another one of himself

[@monkey-choppa2751]

@@thedestroyasystem shtttttttt

[@wthomas1995]

I want Demos to make a comeback. Knowing how the game feels vs seeing a cinematic trailer is infinitely more consumer friendly.

[@Always.Smarter]

demos never left, they just became the normal way to "launch" an unfinished game while pretending its a finished product.

[@kostazarikos3383]

I remember hearing years ago after doing tests. Games with demons get less sales

[@denimchicken104]

@@kostazarikos3383 this is the answer. And from personal experience, I can say demos either turned me off of a game, or it was satisfying enough to not feel like buying a game even though it was good. Publishers figured out a long time ago that it’s better to just whip everyone into a frenzy and make them have to buy the game to understand it. They don’t care how disappointed people may be in it when they have all their money in the bank.

[@RealFemale69]

@@Always.Smarter ones that you pay for

[@mariandecker3942]

Many Indie titles have Demos on Steam :d

[@BREADSWORD]

this was a huge banger boys

[@harpot678]

? Is the game company supposed to spend hundreds of millions of dollars on a game, in secret? They don't even see how the public responds to the game? Imagine investing in this huge game, finishing it, then start to market it, and turns out people didn't like the concept in the first place, because you only wanted to market the game after you finished it. The marketers were provided what they expected the game to be, and told to market it, which they did, spectacularly. The overhyped marketing is literally the only thing keeping the company that made Cyberpunk out of bankrupcy, as without the marketing, the bad game would have bad sales. You could say the marketing was the best executed in Cyberpunk, as without the marketing, Cyberpunk is nothing more than a bad game that nobody heard of.

[@tapdaddy69]

Yeah ngl this shit slaps

[@jeg9143]

@@harpot678 are you okay?

[@Ernesto.y2k]

The Burback brothers are my favourite identical pair of twins that do everything in unison

[@josie3221]

I love how they married another set of identical twins too!

[@Ernesto.y2k]

And when they announced they were going to raise all of their children in the same household? Epic!

[@bonnibloop_]

I think I might ask if they ever get their spouses mixed up, sure hope they don't laugh and ignore the question entirely!

[@gameboy008]

@@bonnibloop_ That would be so frustrating. If I were Tony, I would get confused and end up sleeping with Eddy all the time.

[@tranarchthegreat4010]

I wonder if their kids will wear the same clothes?

[@JakeCuster]

Things video game companies need to do now when they make mistakes: 1. Prepare for trouble 2. Make it double

[@arirejtman]

They should do this in order to "protect the world from devastation". Perhaps they'll even "unite all people within our nation".

[@max5851]

The burback boys are on the case

[@fletchercobb4398]

As an indie game dev I can confirm that chairs are made when needed. For example if you want to set up a bar for a demo, that is when you add chairs. Or if you are making a half cutscene, that is when you add chairs, then reuse the script for other chairs. That is coding. For the physical chairs that you can't interact with, it just comes with all the other level details.

[@jout738]

Yes in making game you need to start with the basics and do it nearly fully complete, before relasing the trailer, like you done 90% of the game, when the trailer comes out and so only 10% left to make the game complete, but if you release the trailer, while only 10% of the game done. You put hugh pressure on the developers, when you also show deadline, when you think this game will be done and eventually the game will not be done in the deadline and it will be joke game the customers laugh to, when they play the game, so should only show trailers, when the game is nearly done, when then can be hype up that the game is comming out, but before that you should not talk about the game to not make customers wait too long frustrated and give too much pressure to the developers, when there is deadline, but they still got long way ahead, before the game will be complete and so they rush to make it, but of course it will fail then.

[@fletchercobb4398]

@@jout738 Even with 90% it is still a lot of pressure. The first half of the time is spent on the first 90%, the second half spent on the other 90%.

[@brkh96]

@@fletchercobb4398 wdym other 90% like 180%?

[@fletchercobb4398]

@@brkh96 It's a joke about how much stuff is redone or added last minute. You spend half of your time getting in what you think is most of the features, then realize you need to or want to do a whole lot more.

[@Innosos]

Way back when we had this genius concept in gaming called a "demo". It was revolutionary, really! You could play a part of the game (sometimes even as much as a third or half of it!) for free (not even an account or internet connection required!) and decide based on that whether to buy the game. Sounds crazy, right? Play an unfinished game in "beta" and not pay for it before or require a pre-order super dooper special edition that costs twice as much.

[@Innosos]

@@veduci22 The same reason I don't read a movie to judge its visuals. Or steal and eat an apple to figure out if it's tasty.

[@plebisMaximus]

I miss demos, I wonder what happened to them. I've seen a few indie games have demos, but bigger games just never anymore. It's sad.

[@demo2823]

​@@plebisMaximus It's because, due to the complex mechanisms spanning across the game, and the reusal of assets across a greater environment, a modern game's demo will contain 90% of the size of the final game in memory, whilst only having 10% of the story. With how long downloads take, this would make demos very unpopular. Not to mention company greed forcing every effort to be monetized rather than relying on their good game to sell itself. The last big game I know of that had demos was Sims 4, and you had to PAY for them.

[@brokenblender5544]

@@plebisMaximus Demos run the risk of setting expectations too high, too low, or making people just want to replay the demo version rather than buy the full product. They’re great for consumers but pretty terrible for business.

[@dinoblacklane1640]

Demos actually reduce the number of overall purchases of a game Plus demos take a lot of effort to make Overall they are a poor decision for a company and companies of any size AAA developers and indies alike have given up on demos

[@tomatoanus]

the whole 200 ending thing in fallout 3 is so disingenuous once you realize hes referring to the end slideshow thing, and even then is completely inflating the number by just considering every possible combination of slide images/narration as a new and unique ending

[@mattv5372]

Stretching the truth so thin

[@thememechefgaberahamlincol6190]

Thing is, even by those standards there weren't that many.

[@conedx]

@@dumpstains agreed. here's hoping they go back to that for the next one.

[@brianslender4220]

it doesnt even get close to what CDPR did lmao, Fallout 3 also turned out to be a great game, there was nothing in the market like that lol

[@theneonllama416]

Still my favorite game ever though

[@snakegodgodofsnakes1818]

Crazy to think that Eddy and Tony are so in sync that they talk at the same time and it sounds like one voice

[@damaradayton5551]

😂😂😂

[@boombotsHD]

I liked the part where Tony shared his thoughts and opinions.

[@kineticraptor3318]

To answer the chair question: For big studio's, it's usually outsourced to freelancers or studio's like nixxes or dekogon who specialize in props. If it isn't done through outsourcing, the chairs would probably be done by either the prop team or the environment team, depending on the size of the studio. The general rule is: work from big to small. This means that the large, important props (hero props) get made first. Usually these props are done by either senior or lead artists, but juniors frequently help out. Smaller props like chairs and other furniture are usually done by a team of juniors and interns with guidance from their lead artist. These would usually be made right in the middle of development, because in the case of cyberpunk, they do very frequently show up in the game's world..

[@RoomieOfficial]

Great video :)

[@DeronHargrove]

I agree

[@villagelanding]

yo let's go

[@aryaabnave2868]

I want more dave content

[@inner4653]

Yes

[@graydeotto2820]

Hell yeah Joel boys support boys

[@spacemanspiff2137]

You can’t even tell that Eddy and Tony are talking in unison the whole time

[@idristhebean5199]

Seriously, mad respect for all the actual game makers (and vfx/cgi artists in movies) for going through all the stress to get games done, they are the heroes, sad that they have to reach unreachable deadlines

[@MeAkaArthurDavies]

this video is like a combination of nakey jakey and one of eddy burback’s videos! It’s just... perfect

[@kevinlassberg]

Wow I can't believe Tony has perfected his ability to imitate Eddy's voice. Really disappointed though that this supposed joint venture is seemingly just getting carried by Tony at this point.

[@vigilantcosmicpenguin8721]

Good thing Gus wasn't there, else the whole thing would be dead air.

[@aarontheperson6867]

ikr tonys doig all the heavy lifting and eddy is just rocking back in a lawn chair with a big cigar laughing

[@jacuar37]

Very genuine compliment alert!! This is such a logical progression for Eddy and I’m so satisfied as a consumer of his content. It’s different enough from his own, tonally consistent with his style while incorporating Tony’s different style, and clearly takes influence from creators they’re both friends with without being derivative at all. Genuinely good stuff boys.

[@vigilantcosmicpenguin8721]

It's also some real nice development for Tony. Even if he doesn't want to be the one in the spotlight, it's nice to know that he has the chance to create content for an audience he wouldn't have otherwise.

[@cinder.squire1122]

Definitely agree with Jack and Vigilante Cosmic Penguin. Happy to see some love for Tony in the comments 😊

[@aidandraper3733]

Well said

[@retired3711]

Totally agree!! Sensational stuff!!

[@Bacxaber]

As a game dev who draws sprites, I drew the chairs after about 40-50 character sprites were finished.

[@JG-ku6jx]

Have to say I’m very impressed! Great editing Tony, and Eddy has a great video essay/voiceover voice that i had never clocked before!!!!

[@maxriley9540]

Unlike these games, my hype for this channel was rewarded

[@max5851]

Underrated comment

[@Wilburgur]

Makes me think of that great Breath of the Wild trailer from Nintendo. Just gameplay. No bs. Marketing teams in the US feel this strange need to include trailer tropes and show little gameplay. It's although they don't feel confident enough to show the world their game? Or they just wanna mislead.

[@Akiironzo]

Nintendo are the kings of delivering what they market imo.

[@mdd4296]

Insitutionalised idiocy. Even if the marketing dept know better, their bosses dont. For example the laughable fish tech in advanced warfare, it wasnt the marketing but a shareholder who insist on including it.

[@NickC_222]

@@mdd4296 Too many CEO cooks in the board room kitchen.

[@fx232]

There should be a mix of the game art (art that will be part of the game, ie locations and stuff) and lots of gameplay in the trailer. Show the game for what it is.

[@wizardcud]

They don’t care about lying or misleading because the only thing the publishers care about is short term profit for investors. There’s a point where doing these tactics and losing good will makes the community not have faith in the games they make anymore, but they only care about making as much money as immediately as possible

[@evandavis8550]

Looking forwards to more videos from this channel! Eddy’s energy really goes well with these gaming doc/commentary style videos. Chair gag had me giggling like an idiot in front of my parents.

[@MINMOMINMOMINMO]

Really good blend of insightful commentary and humor in the edit here. excited to see more from this channel

[@owenmyrick4796]

finally Gus and Sven started their own channel!!!

[@owenmyrick4796]

i’m really genuinely so proud of eddy and tony tho, they deserve all the recognition this channel is gonna get

[@CptJack2112]

Silly! That's Sven and Thor duhhh

[@vigilantcosmicpenguin8721]

I love this new channel, Johnson.

[@razbuten]

It is interesting because a lot of us know what games are capable of, and if we stopped to think about what Cyberpunk 2077 was promising, it wouldn't have been that hard to determine that it was a nearly impossible game to pull off. With that said, I think the combo of it being "next gen" (which always throws off our expectations) with "effective" marketing (albeit EXTREMELY dishonest marketing) got tons of people to believe the impossible. Wild how much we're swayed by marketing. great start to the new channel. excited to see more from it.

[@jordanoconnor1760]

YOOOOOO RAZ WATCHING TONY AND EDDY? very epic and i feel awful for the overworked devs being pushed to their emotional and physical limits by publishers marketing early and dishonestly,, and there’s something more messed up about a development studio that markets their games independently looking at a building of their stressed and overworked COWORKERS and still advertising the game to get peoples hopes up well before it’s close to finished,, they know that it will only cause more crunch and near criminal working conditions yet they still do it.

[@taylorstenhouse6168]

But it DID pull off what it was promising.....

[@bolicob]

Woah it's Raz, wassup dude

[@journeysilvers9838]

You're right, but I think CDPs name being involved also contributed to people believing what they were selling, since before that point they had a critically acclaimed game under their belt and seemed like some of the most honest devs out there. Unfortunately, us gaming fans will probably know better than that now 🙃

[@walk-monkey]

I think the thing about cyberpunk that made me think it would follow through on at least 3/4's of what they promised was that A) it was cdpr, and while I didn't like the witcher 3 it was pretty amazing and was very large in scope and B) I figured "hey, they're going to take everything I did like in the witcher 3 and throw in the things I liked in Fallout, with a spice of GTA driving" which kind of justified it in my mind.

[@CalebRuiz]

As someone who's always loved your comedy on the podcast (RIP) but never had too much interest in your main channel videos, i LOVED this! super excited to see you making more stuff, keep up the good work

[@GuacaFlockaFLAME]

Great work to both of you! Loved the editing and points discussed. Keep it up:) Lookin forward to the next one!

[@thatplane3865]

The editing is very good. Tony appreciation time

[@Jack70M]

Todd sounded so defeated when he says "Sometimes... it doesn't just work."

[@thomasbarton1050]

"Aw jeez guys, I done goofed up this time. I'm sorwy 🙃😶"

[@matthewa6027]

After saying that, he shilled fo76.

[@burretploof]

Understandably so because everybody seems to have forgotten that he was specifically talking about the settlement building and not the game as a whole...

[@ShadyPaperclips]

@@burretploof Not even the settlement building "just worked" at launch lol

[@jaaaaaaaaaaaaaay]

@@ShadyPaperclips it did actually

[@scootinand]

Great work, BurBoys, looking forward to more videos like this. It really feels like something that would come from a channel that's already a few years into its run and has a lot of the kinks worked out. Very sleek and professional while still feeling personal and down to earth.

[@sophiemontie1674]

so excited to see more from this channel!! You guys are the best, and this was a great vid :D

[@williamwitry4111]

yooooo, it's the grand opening of Tony Parmesan's Spicy Italian Linguini Printing Press (For Kids and Maybe Adults Too)

[@vigilantcosmicpenguin8721]

i think they made a typo in the channel name it says "BURBACK" but it should say "PARMESAN"

[@bellethedolphin9687]

1/5 Stars. they made me eat the monstrosity my child drew then pay for the tablecloth and then robbed me outside the store

[@cinder.squire1122]

FINALLY

[@therealbingus5143]

That's why indie developers make some of the greatest games, they know that they can't fall back on the hyped fans and release an unfinished mess like most AAA studios. They have to make a legitimately good game for people to actually buy it. And most of the time, the indie developers don't care about making money, they make the game because they care about it.

[@masondicroce917]

Most of my favorite games are indie games really. I always find it so much harder to enjoy something if it feels soulless to me.

[@chumuheha]

valheim is a good example -- even though it's technically unfinished it's still way more than expected for an indie developer

[@Akiironzo]

Similar problems exist in the indie world as well. There are tons of indie games that don't really do anything special and spend most of their budget on presentation. Art, music, sound, sometimes story with very simple and derivative gameplay loops that don't last beyond the first hour or two. The real difference is that indie developers don't have money to spend on marketing and their games are usually $20 at most instead of the $60 AAA developers charge just for the baseline experience. That said, the best games I've played in the past decade are all indie games. I think this is because of the lack of pressure an overzealous marketing team creates on AAA developers as well as having more development space to focus on creating what you want instead of what some suit thinks gamers want.

[@kevinfischer4869]

Totally right, except we do love making money! I guess we’re different from AAA cause we don’t usually have insanely high expectations for sales, so a successful indie keeps their budget and scope small.

[@Rum0r]

My God. I had a huge smile on my face watching this. I heard the voice and was surprised that you two were making this kind of content. I loved it. Keep this up!

[@widethigh6ix9ine]

This editing is so compelling and Eddy’s voiceover feels so real, even though we don’t see him. This video was done great! Im excited to see you boys post a video about games you think went well

[@juneinblack]

As a person who works primarily in video game marketing, I was very nervous to hear what Eddy and Tony had to say. I 100% agree with every single statement made. You guys nailed it, and the conversations are happening inside the industry as well... but they always get cut short by people with more power and a bigger paycheck.

[@sorryimflatlining4875]

Huge props to Tony this editing is clean af

[@NotMike15]

Phenomenal first video for this channel. Super interested in your future vids

[@razorvonoccam2052]

This was an awesome video. Funny as hell and very informative. Lots of points brought up that I'd never heard of. Nice work!

[@FlipsideJosiah]

We are officially creating history as the first, founding viewers and subscribers... keep it up Tony and Eddy and Edward and Tonward!

[@exzisd]

I've been subbed since Eddy first mentioned this channel exists on his video and for some reason my initial instinct was to download this video the second it dropped. Now that I have it downloaded safely as a backup I will watch via KZbin. Finally we can confirm to the world that Tony is indeed an actual person and not Gus & Eddy's fictional podcast editor.

[@vigilantcosmicpenguin8721]

Can we really confirm it though? The only voice featured was Eddy, so we don't have conclusive evidence that Tony isn't his split personality.

[@exzisd]

@@vigilantcosmicpenguin8721 Tony wrote the description. If you read it in your head you can hear his voice. Plz believe.

[@snowyman42]

Love the video! I have seriously been wanting to watch someone do a deep dive on this stuff. I’m so glad it was the Burback boys!

[@Zok]

Dev here, i actually won't be making chairs, as the characters will be either standing or sitting on the floor!

[@bernep3374]

The thing about marketing is that under-promising and over-delivering almost always works better. This is true for a lot of other things as well, like relationships, industry jobs, and the size of Eddy's knees.

[@vigilantcosmicpenguin8721]

And video essay channels.

[@chasejones7008]

Would have thought by now that lowering expectations makes the bare minimum seem great, like have they never been in a bad relationship before

[@Akiironzo]

The problem is in the games industry you have multiple competing products all coming out at the same time. Games can be expensive and people only have so much time and money. So if your game doesn't stand out then they're going to look at something else. Especially when that something else is promising the world.

[@bernep3374]

@@Akiironzo Perhaps. Maybe its just me, but Im much more inclined to play games that excel at just one or two things really well, rather than everything, and games that advertise themselves as such tend to meet those expectations more consistently. I remember the Outer Worlds advertised itself as an RPG, but they specifically said to hold off on expectations when they were launching their game. I think it worked out well because it was a decent game, but it wasnt extremely overhyped, so it didnt turn into a bad game flat out since expectations were set lower.

[@aidanwilcox5261]

Those of us here today are true Children of Burback. 🙏🙏🙏

[@finnethew]

Oh this slaps so hard, excited to see more videos like this from you guys!!

[@louellenvestrum8212]

I am an animation artist working for a pretty large gaming studio and from what I can tell (I am new) during the early stages of the project they will often have very simple placeholders for things like chairs and other environmental stuff so that the animators can work on the cut scenes and stuff while the 3D modelers are doing their stuff like making chairs :) Also, sometimes the animation team is not even given the final voice acting until much later! We use speech to text first and it is as hilarious as it sounds :)

[@aaronthomson306]

Crazy to think that this is actually the first KZbin channel that ever existed in all of KZbin history. Proud to be here for this founding moment

[@vigilantcosmicpenguin8721]

Wow, Tony is so good at editing he edited an entire website into existence.

[@theguyinthechair8254]

I HAVE BEEN WAITING FOR THIS FOR SO LONG!!! TWO FORCES JOIN TOGETHER TO CREATE ULTIMATE BROTHER DUO!

[@JacF6734]

Weird how in almost all of these *video game* trailers, there’s almost no actual *gameplay* being shown.

[@elias_xp95]

I only ever judge a game off gameplay. A trailer does what it is supposed to, advertise a game, it announces the existence of an IP to the pubic, its a fancy moving poster.

[@ShakespearsCyst]

Great way to start off the channel. Can't wait to see more

[@nabaaeyddan7565]

Eddie: "Developers, when do you make the chairs?" Minecraft Developers: 🤷🏽‍♀️🤷🏿‍♂️🤷🏻‍♂️🤷‍♀️🤷🏼‍♂️

[@vigilantcosmicpenguin8721]

Someone at Mojang is watching this and thinking "Jävla! I knew we were forgetting something!"

[@kevinlassberg]

Mojang: NO CHAIRS Players: I'll do it myself (stationary minecarts have entered the lobby)

[@moosey7165]

That intro is clean as hell

[@stargrooves9893]

That was a great video! Very comprehensive. Came here from eddy's channel and I was honestly expecting something worse but I was so super proved wrong. Fantastic job guys!!!

[@kanyeloveshiscranberryjuic3464]

The Children of Burback are back. Call it a comeback, we've been here for years.

[@henrymorris7253]

Whoever disliked this video is getting a visit from Little Luigi.

[@stolmaire]

Glad to be here everyone

[@LoopStudio]

eddys soothing voice + nakeyjakey style and topics= my fav video in a while

[@ToastyHatPlays]

Very very good video! I'm looking forward to whatever else y'all have coming :)

[@WillJS01]

Tony should narrate these with Eddy at the same time. You know how twins talk in unison bc their twins.

[@bigantdud3499]

Eddy said once that you have failed as a twin if you speak in unison

[@kindasomthing2508]

Just finished watching yesterdays podcast then this was released. Lets gooooooo!!!

[@HickeyXC]

Love the editing. Very clean and smooth

[@MBoss3005]

Incredibly well said and stated, can't wait for more videos Burback boys!!

[@Kahnwald]

I was really hoping Tony would have a section where he talked :(

[@fofnifolar]

i think their plan is to have Eddy narrate, and Tony edit, both write. Eddy has more experience "performing" and Tony edits for Gus and Eddy already

[@Neimonster]

He did

[@Vivian-ft3ec]

@@Neimonster timestamp?

[@Neimonster]

@@Vivian-ft3ec I lied :(

[@ChiefDizzyLeaf]

It just doesn't work :((

[@eastcoastemotion]

eddy and tony are burBACK baby !!! (like their name)

[@Wixhael]

What a fantastic video. There's definitely something to be said about games being marketed too early, and hopefully this is the start of a change in the gaming industry in that regard. On another note, I gotta say I'm really digging this video style. I know Eddy normally does more commentary-esque, comedy-form content, but this is phenominal and I am SO excited to see more of this kind of thing. Keep up the good work Eddy and Tony, you're crushing it so far!

[@theneonllama416]

Oh shit. I was listening to this vid while drumming, didn't even realize it was eddy, I already love your content. Nice to know you make great stuff even without my bias-ness. Great vid

[@thesunnysam]

Watching the first vid on this channel after it’s been posted for five minutes. Let’s get the algorithm going for them boooooyysss

[@IneffablyBisexual]

I love the content, but, and this doesn't mean if you choose not to you're making the 'wrong choice', I think it would be super cool if Tony narrated a bit too! unless tony *was* narrating parts of it and their voices are so similar I couldn't tell

[@cinder.squire1122]

Eddy has said that Tony doesn't really have an interest in being "in" the videos, but if he ever changes his mind, I'm here for it!

[@dolseptavoire]

I'm too many drinks deep to remember how I got here but man am I glad I found this new Eddy Burback channel. If brother Burback edited this or something-- you did a great job. I haven't even played Cyber Punk and I was enthralled. Going back to staring at my drink wondering about my life. Thank you for the distraction.

[@LockedInluke]

I really appreciate any video essay that has some humor and isn't a 45 min long video

[@gavinwarner3480]

I’m so excited for this channel oh my god. I love eddy’s goofy shit but hearing ppl seriously talk about things they care about is the best thing ever

[@jackcollette9716]

THIS LUNCH BREAK GOT ME FEELING SOMETHING MORE

[@elijahclaude3413]

I absolutely love that this channel only has one video, and this is it 😂. Hope to see more! Also so very happy that someone other than me talked about this, and in such a great way!

[@NintendoWizard24]

Love these types of video and your view on it, keep it up!

[@bknBs]

The editing.....the commentary.... the siblings..... *chef's kiss*, good job burback bros!!!

[@CristalStarM]

You're Burbreaking onto the scene with a real banger!

[@ducklifeisnotanoption599]

Love the vid man both of you Keep up the great work.

[@jeanrog]

I feel like this is true for the entire tech industry. I just work in IT, and I can tell you, this is exactly what executives do. They don't listen to the people doing the work. They don't collaborate with the people doing the work. They make promises without checking with the people who actually do the work. And then they come back and blatantly throw the people who do the work under the bus, b/c those people couldn't get it done "in time" -- which, again, it can't be over-stated that they never collab really to get a true sense of how long something should take if it's done right. Nevermind the fact that they couldn't agree on something for over a year. When they do agree, they want it done in a couple days -- when it's also a year-long project or more. We're all over-worked, tired, unappreciated. Coders get put through the worst. I'm so glad I don't do that work. This problem just keeps spinning out, b/c someone is always willing to sell their time for nothing. They don't realize how thankless a lot of it can be. I guess what I'm working my way toward is Tech Workers Unite or something. And yes, Marketing has to stop lying. Though, I have less hope for that happening in our future.

[@One.Zero.One101]

Salesmen promising the world has been going on since the dawn of mankind, since the first caveman claimed his stone tool could take down a mammoth. Humans haven't learned, it's the same thing just with tech jargon.

[@JrFries]

We’re witnessing the birth of an amazing channel. This is a beautiful thing

[@smit5584]

time to support my boys 😎

[@aaronhelmsman]

Love you Eddy. And Tony, thanks for making your brother post something more often and making it look real nice.

[@pressturnsystem4901]

This was awesome. Please make more, I enjoy the commentary.

[@henroid812]

New channel name: “Epic Burbank gamer Bros”

[@RedditLucio]

I remember a month before cyberpunk came out I told all my friends to not have their hopes up to high and set the bar lower because they were hyping a game that the programmers obviously needed more time. And then my friends were pissed when the game came out

[@biggerguy3092]

This is unvelievably high wuality for a samll-ish channel and i can't wait to see you guys make more

[@jonahrawson2585]

Please do more of this. Please. PLEASE!

[@fishwiki_]

i'm obsessed with video essays and i need you boys to know how excited i am for this channel. like two of my favorite content creators n editors on this website just started a channel together to create my favorite medium of video. hell yeah

[@michaelpatton7541]

Out of the over 200 possible endings to this year, I hope one of them is this channel hitting 1 mil subs because damn you guys deserves it

[@MaxMansfield]

Such a great video! Thank you!

[@prawnfriend7394]

This is the kind of video I share with my friends. Just sent it to the discord. great work, boys!

[@recklessgoon2308]

When the boys go fishing. So excited about this channel

[@eriklaroi8]

Ok ok guys, no “drew and danny burback are the same person” jokes I know they’re identical twins but lets leave those in 2020

[@vigilantcosmicpenguin8721]

Yeah, we should all just be happy that Drew and Danny have a new channel

[@cosmicgo1d96]

This was a really good video and the topic has been something I hadn’t thought about. Thanks :)

[@CarthagoMike]

Reminds me of how the virtual boy was marketed as the next step in VR by combining VR and Gaming, but turned out as a pair of glasses with a screen attached to them on a stand. Marketing never takes into account the limitations of the product they are trying to sell.