Volvo Trucks - Designing the Volvo FH: the challenge of combining function, shape and identity

Truck design is about much more than just picking out attractive colours and shapes. Behind the new, safer, larger and more ergonomically optimised Volvo FH lies a significant design challenge. "Coming up with solutions where design and function go hand in hand was one of our most important tasks," says Rikard Orell, Design Director at Volvo Trucks. Here you can learn more about the challenging design process behind the new Volvo FH.
Press release and still images on Volvo Trucks Newsroom: tiny.cc/geldow
New Volvo FH launch site: www.volvotrucks.com/fh
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[@wrightsmind]

Fantastic design.

[@116theman]

The Rims!!! Good she is a beauty...

[@1CALIFAZBEAR]

✌Nice work!!

[@astredlucian]

Lovely

[@MikeLRGCar]

Volvo - Driving Success ! clear explain:D congrats team Volvo !

[@bob10023]

Wow. This looks pretty decent. I just wish it wasn't a cab over. Don't have to climb so far then, and I don't feel like I'm going to faceplant into the roadway every time I stop. I saw the emergency braking video and I am amazed and terrified at the same time!

[@DMRMRT_TR]

very good

[@mariushapurne9608]

The best truck ever:X lov volvo

[@frankymull]

this is the new style volvo truck, has been seen in europe, but not available to buy untill next spring

[@viorelsisu4519]

How about the batteries ?

[@PeterDunkelBestofRcMODELVIDS]

kann ich einen truck haben in scale 1:14 ?

[@saad5990]

0:11 he is wearing koss headphones. I have those :)

[@discjockeydj17]

Are these style cabs available in the united states? I love these trucks but I don't believe I've seen them around the states.

[@snickersunddeinhungeristge795]

dj arlt normaly in europe and asia because smaller spaces in the citys but i think you can get a import to the us if you are looking forward to buy one if europeans or asians would use the trucks that amerika did thn they needed bigger roads in the citys (sorry for my bad spelling its 1 am when i was writing this)

[@Straightjacket007]

Volvo your slogan should be. "cheap trucks for even cheaper foreigners"

[@LamborghiniRulez]

5 years designing it and this is the final result?A mess of cluttered lines? As the biggest fan of Volvo I know personally, this is embarrassing.

[@nibizsw3]

Whatever anyone is going to tell me this truck dosent look like a Volvo and the Volvo logo should have stayed in the grill.