Watch Expert Apologizes and ReRanks Watch Brands

[@NicoLeonard]

I’m SO SO SORRY!!! NOW FOLLOW ME ON INSTAGRAM 😂

[@Everything-qs5vn]

What about rado

[@clips4you23]

Love your videos and your passion for watchs got me starting my own watch collection. FUCK HUBLOT

[@AsifKhanxx]

Yes yes Fatty. Loving the watch reviews. Wanted to ask, up and coming watches to buy and hold for a while. Looking to get my first luxury watch but not sure which brand. Budget 6k

[@planecrashcorner7283]

The fuck put you in the hospital? Got caught wearing a hublot?

[@miguelflores9151]

Nico what do you think about the Invicta Pro Diver its like 60$ and with a seiko movement i think its a pretty good deal but i want to know what do you think🤔

[@StevenHe]

Fam putting A Lange next to fossil is like putting Ferrari next to a hot wheels bicycle.

[@stockholmpublishings2937]

cry, mr "I've been into watches for 1 month" and follow trends.

[@okavipra]

at lest you know how this works , these are paid reviews ...

[@dariuszwojcik1601]

He is just looking for clicks :) full of sh…t

[@Cbey2121]

HeY bYciCO...fLY!

[@nategage7180]

So my Orient is basically an A Lange, WHAT THE HAYYL

[@larryzhang2200]

Saying Omega is fking shit because its mass produced while ranking Rolex in the God Tier is the funniest thing I’ve heard all year. Thanks for making my day.

[@subhashismandal9871]

I love Omega but no way they are comparable with Rolex even if Rolex mass produce. Rolex is in my opinoin is the most famous luxury brand in the world and one of the most important brand in the world. Even if you hate the brand, you have to put the brand in the top most list. But I would put omega in the Class category and GS in would buy category.

[@Weakeyedominant]

@@subhashismandal9871 yeah, omega actually makes much better movements than Rolex they just scree it up with 100s of limited editions and variations of the same model.

[@ams914]

@@subhashismandal9871 I didn't realize we were ranking these watches based on "fame."

[@subhashismandal9871]

@@ams914 Rolex is too important to be on any other category I am afraid. Plus they are doing solid stuffs as well.

[@drumstyx6716]

In my opinion both Rolex and Omega should be in the god tier category

[@seannew8930]

Without Seiko there would be no Casio and because of Seiko there was almost no Rolex. The fact they almost killed every other brand on the list makes them incredibly important, not to mention their own heritage. Seiko started in 1881, 24 years before Rolex. Post WWII racism against everything Japanese led to Seiko being disregarded for decades until they proved to the world they could hold their own (and even exceed) what the Swiss were producing. Grand Seiko are better finished, with better movements, more innovative technology, and actually take risks with their designs, as opposed to Rolex. Also you can actually buy a Grand Seiko and not be on a wait list for 5 years and still pay double the retail price. I love Rolex, and I love you mate, but you’re totally wrong about Seiko and GS.

[@steffen2165]

Cool story

[@ArunWadhwa]

He is wrong about GS, he is wrong about A Lange & Sohne, about Blancpain, and so many others! Definitely don't agree with this list. But then again, it's his list.

[@leemont8512]

Seiko are for people who moan when they wipe after taking a shit

[@thegamingbegginers5777]

Yeah! But their designs are as same as casio edifice. I mean i would buy patek for 87000 fucking dollars instead of buying just as GS named casio edifice

[@ronsonfernandez4197]

but spending 12,000 pounds on a shit looking seiko? is okay??

[@STONEAJE]

Grand Seiko is a brand that you can't look at online. You can only see it's finish and high level of detail in person. It's one brand I thought nothing of until I witnessed them in person and then I realized their true beauty. Their detail and finish is beyond what your brain is used to. It's only in person that they really stand out. They are definitely not shite and in the same category at MVMT. I know it was off the cuff, but dang, they are unreal in person and not deserving of that category.

[@tongotongo3143]

People who like Rolex most often have no clue about horology and other watches.

[@arercee5528]

GS is good, but don’t shell out huge money for them, that money could be put to a much better watch. I think that’s the reason he ranked it low. Everyone loves seiko, but we love it for what it is in its price category. GS is just not quite worth the upcharge in most people’s opinions that I’ve heard. Buy em second hand or for a deal, not for $10k+

[@john-paulsilke893]

@@arercee5528Grand Seiko Heritage are decent for their prices if you stay under about $4,000ish USA. I’m sure he’s seen tons of Grand Seiko watches and similar doesn’t see value in their style, longer history than Rolex or that they have strong, (definitely not as strong as Rolex) and economical movements that appear in many watches. He absolutely hates fakes, and Seiko movements show up in many very high end fake watches so he’s likely biased because of this. Also, I like my Grand Seiko more then I like my Daytona, although I like my six Seiko 5’s way more than either of those watches. (The Daytona was a sweetheart deal and I paid waaaay under market because it was water damaged and Rolex wanted to charge $5,000 for the work and almost $4,000 more to certify its chronograph. Turns out a watchmaker friend did it for $1,600 and only had to replace the stem, (some keyless works) and clean it. It’s a rough piece but still 100% functional and cost me less than $12,000 at the time, and on a good day I might get high $35,000 for it.

[@LorianandLothric]

@@arercee5528In terms of quality you’re getting more with GS than Rolex. But the flip side is Rolex has higher resale value

[@theojk]

@@arercee5528 that’s because most ppl, especially Rolex fan boys, haven’t actually seen one in person, up close, or tried one on. It isn’t shit. Putting GS in that “shit” category, in my opinion is out of ignorance. It’s definitely not the first watch you would or should buy as a luxury piece. Rather they’re more so for watchnuts, and folks that want luxury but can apprciate being under the radar. While I respect ppls’ opinions, I wonder how many GS this guy has ever reviewed? Wouldn’t be surprised if it was zero.

[@ams914]

Fossil and Lange in the same bracket... I'm not laughing crying, just crying.

[@chrissy.v]

Yup same

[@DCTag]

I lol’ed

[@pingguerrero3336]

He has the right reasons for fossil and no matter how shite their watches are his reason putting it in there is valid.

[@kleanovodust-bin69]

Fossil, orient, and lange in the same bracket*

[@franciskoh3325]

Personally I prefer ALS over the holy trinity

[@PanaSonyc]

Nico: criticizing Orient for being owned by a printer company Casio being a Calculator company : GOD TIER

[@sabiti5428]

casio is a calculator company. always has been

[@PanaSonyc]

@@sabiti5428 Ah thanks i didn't notice I wrote it wrong

[@chickenindabox3169]

to be fair, a watch is just a time calculator that you can wear then again, I too wonder why casio is on a list of luxury watch manufacturers, and I don't even know half these brands let alone have an interest in this topic in fact I have no idea why I'm even watching this video

[@MrLoo-wc5fm]

Orient makes really nice affordable automatic watches with great quality, there is nothing wrong about it, I would rank it higher then Cartier because they are just a overpriced jewellery company

[@PanaSonyc]

@@MrLoo-wc5fm Agree! Orient also has a nice piece of history. I think Nico doesn't know anything about Orient because yes they are now owned by Epson. Not like Epson is part of Seiko but nevermind. Casio also has an important part of history where they pioneered the digital watch industry and basically only they are left in this part of industry (among some other smaller brands like Timex, Elektronika)

[@PlgDctr]

Nico: we don't discuss history here, we only discuss current state of brands! Also Nico: puts Rolex in god tier solely for their historical significance.

[@Whysosidi]

And Casio too 😂

[@arnavramanujam9606]

@@Whysosidi Casio is deservedly go tier. Cheaper than dirt and will last a lifetime.

[@dxdxdxdxdxd7125]

@@Whysosidi Casio deserve this tho

[@liamlivingstone9958]

@@arnavramanujam9606 casio lasts a lifetime? What you high on?😂 It consists of a electric motherboard working by the means of a battery and those thing won't last a lifetime a high end mechanical watch is the thing that'll last forever

[@arnavramanujam9606]

@@liamlivingstone9958 I prefer mechanical watches myself, but casios are objectively superior. No need for service (beside battery swaps), far more shock resistant, magnet resistant, accurate and far far cheaper. Are you seriously comparing a 10 dollar watch to a multi thousand dollar mechanical watch?

[@adama4791]

I think GS is objectively one of the best watch brands from a movement standpoint but I do agree they are a bit of a mine field aesthetics wise. The 44GS case watches are generally nice but unfortunately I’m not really looking for a dress watch rn

[@ralton5399]

spring drive is enough reason for GS to stand up to the top, aesthetic and marketing was the only problem

[@DirtFather407]

They’re not even top 100 in terms of quality, however they offer good value for the price and that’s what makes them great

[@snow4days]

GS has the best movement in the world. There is no competition. GS is about what you can’t see

[@tazzie165]

"omega is mass produced and isn't exclusive" Literally every rich person online with a Rolex to the point you cannot buy them anymore (also they are mass produced. They make millions a year). I'd say Omegas are a bit more classy because you can buy them but you don't seem them as often as a rolex. This is my opinion though.

[@rafiz8523]

Agreed. I’m an Omega man myself and every body has a Rolex

[@JayandSarah]

Everyone has opinions they are entitled to, but not equal. Rolex is by far the top luxury brand in swiss watches, by a massive massive margin. Never to be toppled.

[@antonhallergren588]

@@JayandSarah dude Rolex has market share and amazing marketing. They are a "better" brand than everyone but their watches are no where near a blancpain or breguet for the same money or less. Rolex is the most popular best marketed mass produced watch brand and therefore the most expensive of them. Although I do think Rolex is ruining it's image rn. It's very distasteful to sell to the Rolex ads who are scumbags through and through. I do not consider Rolex the king of watches in its current state being run by people who are in turn controlled by basically an ad mafia. They are knowingly selling to ads who sell most of their watches to grey market dealers. This is why all the grey market guys all claim Rolex is the one and only brand and all other brands are shit and have nothing on them. They make the most money selling Rolex. A submariner used to cost 5k new, now it's 8k and 14-15k grey market. It is just a money making scheme at this point. They need to do what ap does. Only sell via Rolex boutiques and make their watches somewhat available to the consumer even if it increases their prices. Something scummy is going on because Rolex are loosing money not selling at higher prices to customers and letting their stock go to the gray market. My belief is that they are doing this to place their watches in a position where Rolex themselves can charge what the grey market is charging. Of course when they eventually go to boutiques that is. I still would buy Rolex having said all this. Although omega and Breitling especially have been impressing me alot recently.

[@TrancEII2010]

Nico can't put Rolex anywhere but God Tier. He sells too many of them to do otherwise. Any watch nerd with a brain knows Rolex is not God Tier...despite their relevance in the watch world. Daytona is nice and the Sky Dweller is extremely nice but nothing else really catches my eye. I prefer Oris to Rolex no joke. Price aside if you put a Rolex and an Aquis in front of me and I knew nothing about either it's an easy pick

[@JayandSarah]

@@antonhallergren588 when you ask an idiot on the street what the best watch is, they reply Rolex. That is why people own the brand. Because of the brand. Nobody cares or even knows what a FP Journe is, yet we all know it's a superior timepiece.

[@MCY0104]

"Omega's not exclusive enough" "Grand Seiko are boring" Rolex, the boring pastiche reserve of every nouveau-riche, fresh faced business graduate who only knows names and not history: God tier. Yeah, watch expert indeed

[@NatiiixLP]

I know right. Grand Seiko is just about the most innovative watch brand, and they're in no imaginable way worse than Rolex, especially since GS watches are largely hand-made with a pretty high degree of the famous Japanese craftsmanship and engineering involved, whereas the vast majority of Rolex watches are the exact same mass-produced, barely quality-controlled watches that they've been selling for literal decades without any significant change. Yes, the Sky Dweller is cool, but hardly anyone appreciates it for its mechanical complexity. Everyone cares about the brand, even if the Rolex watches are frankly absolutely disgusting. Maybe their movements are accurate, but they PP would likely still beat them on that front and GS Spring Drive offers ten time the precision.

[@hathaway.1166]

But I do agree on some of his points about Omega, as good as their watches are(even better than Rolex), they lack vision and make WAYYY too much unnecessary models of one watch, and then there’s their marketing, I literally have no idea what they’re even doing now. They can’t milk the moon story and Bond forever.That’s why they’re still aren’t as desirable as Rolex. Might as well fire their CEO😤

[@Ken-ss1en]

@@hathaway.1166 Agreed. The amount of random Speedmaster variations that basically look the same is astounding.

[@pymandragore]

He is not a watch expert. He is a watch market expert. That's a huge difference. He has no horological culture. He just knows what sells. And what selles is definitely not matching the best of horology

[@Ken-ss1en]

@@pymandragore That's a very good point

[@johnlake7530]

If the only thing you don’t like about Omega is that you can actually buy their watches then that says a lot about the Rolex fanboy mentality…

[@rolexgmt9561]

Say it again, I have seamaster Aqua terra and I enjoy it very much

[@Dylan-xj8tb]

Nah, as an omega owner it gets pretty embarrassing seeing them sit in costco clearance bins. They need to cut their catalog by 75% and fuck off with all the fake patina.

[@sharinglungs3226]

@@Dylan-xj8tb I didn’t even know they were in Costco. I saw Breitling there and instantly lost lots of credibility for me.

[@scalarX]

@@Dylan-xj8tb Agree on Omega needing to trim down their catalog. Like the Railmaster line that's sitting kinda odd within the lineup

[@krishanfp]

Guys, calm down. This guy makes his living off Flipping watches for a profit margin. Of course he’ll say shit about Omega because Omega doesn’t put stupid waiting lists and actually supplies their ADs with enough stock

[@michaelma6469]

When you put Grand Seiko in the sh*te category, it automatically puts your video in the Hublot category.

[@tarunsandhu1197]

Grand seiko sucks man

[@TRX2021]

Grand Seiko against my skin is like Scott's TP against my A$$,

[@sarfaraz185]

Putting Grand Seiko in the sh*te category makes this video GOD TIER!

[@paddyj7690]

GS are not good looking and are overpriced, mass produced watches. It's just what it is.

[@linushyden7634]

I own Rolex, Omega, Tag Heuer, Hamilton, Breitling and Grand Seiko. One of each. Standard models/sports. GS has the best build quality, finishing and movement (it’s not a spring drive). No competition. Is it my favourite to wear? No. But quality for money it’s difficult to beat.

[@wadesnyder9368]

This is what seems to be missed. If you removed the names, most people would take a GS Snowflake over a Rolex OP. At the same price point, GS makes the better finished watch with a vastly superior movement. If you are purchasing as an investment, Rolex is the answer. If you are purchasing as a passion, GS is a better watch for the money. If the aesthetic isn't your thing then that's fine, but pretending the Snowflake and Cherry Blossom aren't 2 of the best dials at their price point is an objective lie.

[@N7Sound]

So whats your favourite for wearing?

[@actc6077]

You need to add an Oris to that collection mate

[@matijakajtez6201]

But the fucking bracelet on seiko or gs is always so subpar for the price range. I agree with everything else you said

[@69elchupacabra69]

Yes, and in your collection I'm willing to bet the only watch/es uglier than your GS is from Tag Heuer. Just because you have a good build quality doesn't mean it's worth a few months salary.

[@CataVlad21]

Do a part 2 with some other well known brands, Nico. Glashütte Origonal, Nomos, Sinn, Rado, Doxa, Zenith, Mido, Piaget, Girard-Perregaux, Baume&Mercier, Longines, Tissot, Frederique Constant, Zodiac, Citizen, Certina, Festina, Junghans

[@michael_smith]

I’m with you, he missed so many good brands

[@Angry_Gnome]

Fortis too

[@amundsen1234]

Tissot is very good. I have a tissot prc 200 chronograph with a blue dial and chunky numbers. Love it

[@wafizzzz]

I think you missed out when he said this is about luxury watches only.

[@amundsen1234]

@@wafizzzz true but i kinda just want him to rate the brand out of what he means and thinks about it

[@markchen8956]

Dude is just doing this so someone sends him a GS watch, gotta respect it

[@PaperGunner722]

Helping the prices go down as well, Niko is really just helping all of us

[@andrebudiman4506]

GS is shit

[@TenTenLion]

gotta respek nicos hussle

[@JayandSarah]

@@andrebudiman4506 it might be great quality but quality alone does not make luxury. an apple phone is very high quality. it is not a luxury brand.

[@JulesCatlyn]

@@JayandSarah Apple Iphone is not high quality. It is a bunch of hot air

[@Luipng]

im starting to think that some of these decisions were to deliberately piss people off and drive engagement. Well played Nico hahaha

[@Ninic1371]

damn wish you would show omega some more love, I actually love the fact that anyone can buy the quality watches and you don't have to be on some obnoxious exclusive list

[@EthanRom]

He's right tho, it's too affordable to be a "luxury" watch. He did put it on the would buy category

[@Snoop_Dugg]

@@EthanRom Rolex isn't a true luxury watch either. It was always a tool watch. They are just trying to make it more exclusive by manipulating scalping.

[@EthanRom]

@@Snoop_Dugg Well, the brand has evolved into a luxury timepiece throughout the years, but yes you're right it originally wasn't. Just to be clear, I am not belittling Omega because it isn't expensive. I own one so I'm glad I was able to afford one, but Nico is right it's not in the same price bracket as the others.

[@dxonoxd]

Yes I hate to admit but I agree on all of you, Omega is an entry level luxury watch even though its build is more complicated with co-axial movement. To me it was like buying a piece from George Daniels himself (inventor of coaxial movement) but price tag wise... it is looking cheap with all the boutique discount and whatever.

[@Ninic1371]

@@EthanRom He called it shit on impulse tho, and if you look at his other vids he always brushes over omega. tbh nico does say he is a rolex fan boy so expected. PLUS if price is the main way to measure luxury then there is tones of garbage watches we can consider luxury. Omega isnt exaclty cheap is it, and average person can't just go out and buy one without saving up / budgeting, plus its very well made. I would consider a luxury watch one that's been made by the finest artists and craftsmen

[@user-wy4zx3ir6d]

"If it wasn't for Rolex we'd not have the industry we have today" Yeah you're right people will actually be able to pay retail price set by the brand for watches they love. The only people this industry favours are greedy resellers and that's a fact

[@MarceloCN]

Touché.

[@B2street]

Im glad they’re limited cause my watches greatly appreciate in value

[@trcs3079]

@@B2street yes, I'm sure your Daniel Wellington's and MVMT will appreciate in value heaps

[@B2street]

@@trcs3079 buddy were talking about rolex here 😂😂 not some cheap mass produced brands u mentioned . Pieces like my cartier and rolex have doubled in price since the pandemic… you sitting behind a keyboard replying to old comments cause nobody else talks to you

[@oldarthurmorgan6319]

Watches would be cheap without Rolex

[@broskies1]

With Rolex you can have a watch that's been in the sea and seen some fish or you can have an Omega that's been on the moon. Choice is obvious.

[@jamesindelicato8888]

Also, Rolex doesn’t have a 600m waterproof watch like the Seamaster either..

[@OfficialJulien.T]

I think the Daytona went to the moon too ?

[@nishantprakash5928]

@@OfficialJulien.T omega was first though

[@liamlivingstone9958]

Thousands of people go dive in the ocean compared with 10 or 20 who went to the moon 🤣, yea choice is obvious

[@rock3tcatU233]

The only thing I agree with here is the Casio ranking. But placing Grand Seiko below Rolex is a joke. Rolex is the mass produced boring basic bitch of the watch industry, while Grand Seiko produces hand crafted master pieces with interesting innovative movements...

[@GearZenChannel]

My second hand Omega Seamaster has increased over 60% in value since purchased just over a year ago. Also, Omega service is top notch. It came back to me exactly like brand new. Yes, it is a notch down from Rolex at the moment in terms of desirability, but not in quality. Oh, and Patek is God-Tier.

[@JayandSarah]

Nobody cares about your Omega. You can walk into any AD and buy almost every single model. In a shopping mall. Not same at all. Should have been ranked lower for sure.

[@A_WC_C]

@@JayandSarah One man enjoys his watch, another man enjoys watching his waitlist ticker go down from two million years to one million years.

[@antonhallergren588]

@@JayandSarah why is it wrong to be able to buy a watch from a store? Are you accutally insane? Jlc, vacheron, Breitling, iwc are all watches you can buy in q store up front. Even some aps are pretty available. A luxuary watch is not only luxuary because it's hard to get lol.

[@derekbrettell8121]

@@JayandSarah #RolexFanBoy alert 📢

[@georgemedina3712]

@@antonhallergren588 true facts ..you can go buy Rolex at certain airports ..so go figure .. dude sounded butt hurt about omega ..i wonder what happened? 🤣 I think he mite b a Invicta fan

[@danielcanizales731]

I will only say this. Say what you want about Grand Seiko cases and dials, but they produce the most accurate mechanically powered movement on this earth. I think that is pretty impressive.

[@xboy4331]

They're the Lexus of watches

[@JayandSarah]

I'm not sure how accurate my Patek is, it doesn't have a second hand, or any minute track. It's an exclusive piece of art that is very hard to find. I could care less how accurate it is. Hell, I only wear it once a year or two. This is not the point of watch.

[@stunseed9125]

@@JayandSarah accuracy of time isnt a reason to buy watches?

[@xx-----------xx873]

@@stunseed9125 It isn't, if it was we'd all be wearing Apple Watches.

[@thor_86]

Spring Drive is part quartz movement at the end of the day so it doesn't count imo. Rolex makes the most accurate mechanical movement in the world

[@rafiz8523]

Omega is literally a direct rival to Rolex… and their watches have played a huge role in world history and not just watch history. First watch on the moon… also the largest supplier of watches to allied forces during ww2… Omega watches saved the crew of the Apollo 13.

[@DeputyMcNuggets]

Let's acknowledge the fact that the Speedmaster was chosen over the Daytona "cosmograph", a piece which Nico really has a thirst for.

[@fredk6992]

@@DeputyMcNuggets how many times do you think the average omega customer goes into space?

[@rafiz8523]

@@fredk6992 About as often as Rolex owners dive deep enough to reach their submariners maximum depth…

[@DeputyMcNuggets]

@@fredk6992 I am talking about the brand heritage involved with watches- a point which Nico often stresses about.

[@DeputyMcNuggets]

@@rafiz8523 lmao

[@chedelirio6984]

It is so pleasing seeing many of the serious watch commenters give respect to Casio, my old reliable friend of my student times. However much anyone may shake his head at other rankings, the reality is that Rolex and Casio save by rare exceptions have stuck to being what they are best at. As another blog once put it: try to buy watches, not "timepieces", you'll get a lot more use out of a watch.

[@LegendofBamBam]

If putting A Lange & Sohne in the same category as Fossil isn’t trolling, idk what is.

[@pingguerrero3336]

If you watch the video he has a reason why he puts it in there. Fossil watches are shite and we can all agree with that.

[@karhuedc7233]

@@pingguerrero3336 Why do you even consider Fossil as watches? In Russia we would give special term for this: "watch-like product".

[@pingguerrero3336]

@@karhuedc7233 i know, im not a fan of fossil but 9 times out of ten you will be meeting a person wearing a fossil, if you didnt understand that im so sorry. Ps fossil watch is sh*tty

[@TheAndresyourself]

A fossil doesn't cost a literal fortune. It's all relative mate don't get your panties in a bunch

[@nirvanaofmonkasar1107]

this shows he is just a sales man all mouth.. talk talk

[@FPRX]

11:31 Omega is mass produced ? If you compare Rolex's production (800,000 up to 1 million watches per year) to Omega's (800,000 per year), you can see Rolex produces the same, if not more..

[@1337BlueBird]

I do not know a lot about watches but "mass produced" is relative, by the size of the shop and number of employees

[@brett2396]

Grand Seiko is all about high quality finishing and movements, things that you can appreciate in person. I do agree with him that most of the models look boring online. You really need to get them in hand to appreciate them.

[@birdduckylucky2894]

You also need to rob a bank just to buy one hehe.

[@N7Sound]

Dude he is one of the most popular watch dealers. He has seen thousands of GS. He just hates the design. Most of them are lazy copy cats of the Oyster Case.

[@vishnujallim3760]

@@N7Sound you must be blind if you think they look like rolex 😂😂

[@N7Sound]

@@vishnujallim3760 Read more about the Oyster Case DESIGN and then come back ;)

[@entroheat]

Watch salesman is the new car salesman the funny thing is it’s dying trade what a waste of life Nico you trying to save for when this trade is dead, you could have been a meat butcher ad it suits your yelling skills better what a douche.

[@oghenevwogagaodjugo612]

After watching a lot of your videos, you’ve finally convinced me to buy a Hublot. Definitely the best brand of them all. A class of its own

[@johnrichards2812]

Putting A Lange & Sohne in the "meh" category, and ranking Timex higher, is like putting Aretha Franklin in fourth place on American Idol. Lange is on its own level, beyond Rolex. Patek and Lange should be on top. Why is it that people that do these rank the blocks of watch brands videos dont get the provenance and exceptionalism of a maker like Lange. It's like saying you'd rather have a Camry instead of a Rolls Royce. Rolex is a mass marketed over-hyped brand, someone try to explain why a stainless steel Daytona is 20 grand or more, makes no sense.

[@madbroxxx]

The value of watch is determined only by how much someone is willing to pay for it. No one is willing to pay shit for LS hence why its shit.

[@daytonarol3x]

Great marketing by Rolex and they produce close to 1 mill pieces per year compared to Lange who only produce 6,000 pieces ... Out of the both brands though i prefer Lange

[@zZrEtRiBuTiOnZz]

@@madbroxxx You realize some of their watches go for like $300k or more, right?

[@madbroxxx]

@@zZrEtRiBuTiOnZz They don't go for 300k, they're listed for 300k, I've listed my watch for 300k too.

[@thunderarch5951]

Branding does a lot, for everything Rolex is Rolex, even People that know nothing about watches know it, if you put an AP in front of some random dude, they'd think it's some random brand like fossil or guess You're absolutely right, there are plenty of watches that are far better than a Rolex, unfortunately that's not what people care about nowdays, that's why Rolex can afford to sell a 200 bucks watch for 20 grand

[@callummccabe4741]

The face he made after putting Filipo Loreti in the Hublot category absolutely cracked me up. They should reverse sponsor him - pay him to not talk about them.

[@jorisvanoeffel4721]

I literally can’t believe that you put GS in the shite category. They changed the watch world not once but TWICE with the invention of quartz and spring drive, the latter being the most accurate mechanism in the world. Their dials look amazing. Yes, some are ugly, but in that case please remember you put Breitling two tiers higher. The Snowflake, Skyflake and 4 Seasons series are very beautiful and amazing value for money.

[@phuctran694]

if more people watch this video and dislike the brand, I may get a chance to GS at a decent price someday. Not a bad thing to be honest :v

[@pingguerrero3336]

@@phuctran694 same here LOL. Man GS for me is so damn good but i want them to be on big discount so i can afford them.

[@humblewiz4953]

He's talking about their current condition

[@jorisvanoeffel4721]

@@humblewiz4953 me too buddy. Me too.

[@aeis3007]

Well Seiko made the first big change then GS did the second massive change. Yes they are from the same parent company but function separately. I would put Seiko above GS for the value and think they currently look better imo.

[@uriel1584]

This guy has so much confidence and class... he swore 1000 times in the first minute which makes it harder for him to be elegible for ad revenue. What a chad.

[@StandleyHandcrafted]

I’d love a video on why some of the “shite” watches belong in that category. I love Bell and Ross and Franck Mueller, but have no idea if their movements are bad or if they use cheap internals. I’d love a breakdown video.

[@jamieagilmartin]

A video series doing deep dives into one brand per video would be sick

[@StandleyHandcrafted]

@@jamieagilmartin Yes! I would love to see that.

[@mfesch7386]

Br dont use cheap internals but of the shelf swiss made movements. So they are just overprized.

[@intricateinc8566]

Both those makers have some exceptional watches in my opinion, as far as form and function, complications and esthetics. But Nico just rates things with his own personal bias, as do we all. I agree with some and disagree with some.

[@Zoltan1251]

he just do it for the lolz.... dont look for objectivity.... Grand Seiko is still super great, some pieces are not priced right but god damn some pieces are level above anything at that price plus they are pushing watchmaking to another level... quality from top to bottom, yet he still hates them....

[@alrazi9840]

Puts Rolex in god tier that has shit designs.. a Lange Sohne is a competitor to Patek Philippe.. nothing less.. that's class level brand

[@AA-ke2ns]

Won't argue with that

[@andrewyoung5126]

Pretty much echoes my thoughts. There is only one Rolex I’d actually own but I’d still rather have a 50 fathoms so actually, no, I’d not bother with a Rolex.

[@alrazi9840]

@Harshvardhan Singh a lange Sohne is doing a lot if you ask me.. they are not producing shit models just to get on the Instagram and rap singer hype train.. they make genuine class level watches with amazing in house movement. The movement of saxonia thin which is an entry level watch it's self is million times better than the best Rolex.. they are also making high complications.. it's true they are relatively new compared to holy Trinity but you have to start from somewhere.. apart from few models most Rolex watches are shit and over hyped.. and Nico will still call it class of a watch lol

[@humblewiz4953]

@@alrazi9840 I agree with you but Rolex aren't that much bad

[@alrazi9840]

@@humblewiz4953 i am talking about the design.. the movement is one of the most reliable you can find.. but for the price and luxury tag not finished to the best level.. the marketing of Rolex made it what it is.. have you ever seen Rolex producing any high complications? The best they got is that sky dweller.. the only reason Niko hates a lange Sohne is because it's not swiss.. the Rolex day date 2 platinum ivory rail track minutes dial is my most favourite Rolex though and in my top 5 favourite list.. that's a class watch not gonna lie

[@covcraig88]

No Longines? I even saw it at the bottom of the page and you didn’t bother to rate them. Literally slapped God in the face there.

[@aritra1219]

What's your opinion on tissot? Are they worth buying?

[@ShamiehAdam]

Yeah wtf did he skip Longines??

[@covcraig88]

@@aritra1219 I love the prx powermatic. That will be my next purchase

[@theknight3093]

Oh thank you! I own three longines and they are wondeful!!!not to mention that they have a great history andvery good prize based on how they look and the quality the have!!!

[@adamhornung877]

This video, 9 months ago, started my love for watches and it has been a great ride eversince!!

[@samuelschulman7175]

I'm sitting here looking at the Casio Duro on my wrist, and thinking... God teir, I love it!

[@valkerionrides9879]

Simple and beautiful watch for what it is available to every man and woman that wants one absolutely god tier.

[@SHINAHO]

Casio Duro rules! Bill Gates has one, I have one.

[@MVTunes]

Nico: *I'm going to put Filippo Loreti in the Hublot category* Hublot: *"Finally! A worthy opponent! Our battle will be legendary"*

[@JupiterTarts]

Not gonna find better hand finishing + better movement on a sub-$5000 watch than Grand Seiko. Haaaaard disagree with that ranking.

[@ghostboy929]

@@darrylliu. seiko is sub $1000

[@ghostboy929]

for the price of some of those grand seikos you're getting into Vacheron territory and much better quality and much better looking watches. The grand seikos might be high quality but they look like run-of-the-mill watches.

[@sylinmino]

@@ghostboy929 The price of those Grand Seikos you're talking about are chronographs and precious metals. You're not gonna get a Vacheron chronograph or precious metal watch for those prices. They also are certainly not run-of-the-mill. The website photos are terrible but in person they're absolutely stunning. I've worn sub-20k Vacherons and sub-10k Grand Seikos and the VCs were gorgeous but the GSs looked better.

[@sylinmino]

@@ghostboy929 And I own both Seiko and Grand Seiko and the difference in quality is STAGGERING.

[@JupiterTarts]

@@darrylliu. I know what the video said. Now go to the GS site and sort from low to high. Over 50 models are under $5k out of the 138. The sweet spot sits just above $5k for iconic models like the GS Snowflake.

[@jeremypilot1015]

I have had the same Timex since 1995 it only needs a battery replacement every so often and that's it. Takes a licken and keeps on ticken for real. Love this video and the fact that you respect Timex. Sure, they make some everyday cheap watches, but you can't kill them, ever, drive over it with a truck, still works...That deserves a bit of street cred in my humble opinion.

[@ShouldITimeThis]

"Rolex is massively important." (which is 100% true) so they get "God Tier," ..but Breguet as a brand is "meh." Yeah Breguet definitely hasn't done anything to move this industry forward since the beginning of time-keeping lol

[@Kfdhjgethfdtgh774rvbjs]

Same for Blancpain. Absolutely crazy.

[@aaronifara8940]

Breget is CREARLY god tier

[@jaredrosenberg4965]

Nico's list is basically "if you're in the business of making money off appreciated watch values"

[@Omagatsuhi]

Breguet was the first tourbillon maker.

[@Blitzkrieg63]

The more I see Rolex, the more my dislike towards the brand grows. I'd much rather prefer a Omega, A Lange, VC or an AP or a Casio in place of a Rolex.

[@shabz3935]

A casio over a rolex? 😂

[@gopher256]

@@shabz3935 any day

[@Blitzkrieg63]

@@shabz3935 Sure. Why not. I wear what I like. You do you buddy. I still have a f91 that I got when I was a kid.

[@gopher256]

@Dionysus shit brand cope 🥶🥶

[@electrickayn5619]

@Dionysus They dont need to worry about buying a Rolex lmao. Watch fanboys cope so hard its hilarious to see.

[@RhymasticOfficial]

A. Lange & Sohne should be one tier above your god tier mate

[@dabic3795]

Give the artist his freedom. You are correct but that doesnt meen that he is not, either.

[@kieenmemes4184]

love your music!

[@The_real_Mr_Ghost]

Nope

[@BN-lx5zw]

@Rhymastics Official Bố Rhym đi đâu vô đây vậy :)))

[@sultanr932]

A. Lange is =Patek. But never meh

[@Roshikshop]

This is really an in-depth review. I like your review and voice accent, those both are joss to me. Best of luck, bro. Take my love. 😍

[@horologywatchmaking13]

Rolex-Makes god dam tons of money reselling them Rolex=God Tier

[@SameerAhmed-wf1bx]

I don’t think Rolex makes the money re-selling them, the dealers and the re-sellers make the cash from that

[@xboy4331]

@@SameerAhmed-wf1bx he's saying that Nico rated Rolex god tier because he makes loads of money reselling then

[@krishanfp]

Rolex makes the same shitty boring watch every year with a millimeter adjusted here and there. the only reason why Rolex has the demand is because they don't have it in ADs and he calls it God tier

[@SameerAhmed-wf1bx]

@@xboy4331 fair point, I guess if you can flip a product many times over consistently we would all live that brand lol

[@TheMcCats]

the margins reselling rolexs are pretty low tbh Nico definitely makes the biggest profit off Richard Milles, APs, Patek Phillipes, all over Rolex yet he put them under

[@mattm1854]

I own a lot of these brands, and the one that I disagree with is Grand Seiko. Why didn't he show some of their newer designs such as the Cherry Blossom (which I own), or the white birch? Two of the most beautiful dials Ive seen on any watch brand. At a 6-7k price point you are hard pressed to beat that quality. Love my Rolexes, Breitlings, Cartiers, etc, but the review on GS was just inaccurate.

[@SonOvaSon]

I think it’s just a running joke he’ll probably come around but their designs aren’t for me unfortunately, Credor is amazing though When I’m rich ill definitely get one of those

[@youmeetmeac]

it almost feels like he showed the sports line on purpose

[@thomasf1531]

Great watches I'm sure, but I'm afraid the designs just don't do anything for me either.

[@ryugarai2668]

@@thomasf1531 Yeah? And Rolex design is a great design for you? Same old shit design, everytime? 🥴

[@thomasf1531]

@@ryugarai2668 I'm not a fan of the cyclops eyes on Rolex watches, or all of their models, but they tend to follow golden ratios more. It's personal taste, no need to get salty if not everyone likes the same designs.

[@nikolasotra4901]

I agree that alot of GS's look bad but they abso have a lot of good looking watches. And you really need to look at them in person to be able to fully appreciate the zaratsu polishing and amazing dials. They go in the class category for me.

[@CR-qu5jc]

He is trolling us. He says GS is sh*t then puts Hamilton as “would buy”… it’s just his sh*t opinion. A $10K Grand Seiko is Patek quality for $80K less than a Patek.

[@EverydayElixer]

@@CR-qu5jc no, you know what you’re getting from Hamilton. They are consistent and good value for money. With GS they might have 1 good looking watch out of 10 and they are ridiculously overpriced

[@scchoi31]

@@EverydayElixer huh? You definitely know what you're getting with gs. It might not be the prettiest watch atheistically (for sport line anyways) but their movements are innovative and their attention to detail is second to none.

[@CR-qu5jc]

@@EverydayElixer no, you don’t know what you’re getting from Hamilton. If you did nobody would give them more than $100. With a GS you get something most people can’t even comprehend.

[@Martian74]

I really want a GS with Spring Drive, like the Snowflake. Just too expensive at the moment.

[@ilovedesserts4486]

nico needs to come clean on who's sponsoring him and who's giving me official retailer status lols love you, nico!

[@michaelk4065]

Hope you are well Nico. 👍 Suprised there aren't old brands such as Citizen & Tissot on this list. Especially considering their quality for the price. Cheers.

[@abeI96]

at 5:05 you can actually see citizen in the right lower corner of the brand table, interesting why it was not included in the video.

[@yovillegammer]

was really excited when I saw tissot hmmm

[@hathaway.1166]

I think Citizen rlly needs some attention tbh, since they’re literally just introduced a whole new high-end mechanical watch line with the new cal. 0200, they also have some really bold designs(Citizen Series 8!)

[@erikkalifornia5182]

@@yovillegammer Anyone buying a tissot should be buying a Hamilton, IMO.

[@zomgz932]

@@erikkalifornia5182 hamilton dose not make a cosc watch.

[@krishanfp]

lol Omega gives the buyers the choice to select what watch they want and actually supplies ADs with plenty of watches so that customers are not put on stupid waiting lists. This guy calls it bad. to top it off. he didn't even put Longines in that list

[@jefflaufer9091]

A second hand watch dealer can't make much money off watches that can be bought at retail. ¯\_(ツ)_/¯¯

[@krishanfp]

@@jefflaufer9091 yeah I almost forgot that this guy makes his living off flipping watches.

[@russianmgtowo8232]

Exactly, that is why they are an entry luxury brand.

[@ronsonfernandez4197]

rolex>omega

[@A_Dude_And_His_Watch78]

Thank you for keeping Grand Seiko prices down as I find them nicer and more appealing than Rolex. Wish you would have put Tudor lower for the same reason. I'm okay with Omega as the only model I like is the aqua Terra.

[@entroheat]

This guy is nobody he is a petty small jeweler he says tag heuer sent him email for collaboration hhh and he cursed them I looked him up definitely small time person trying to garner attention. Seiko and grand seiko don’t know he even exists and it’s my first time and last time watching his shit just a potato loving Irish

[@kristinebaltazar6424]

It’s his opinion. Do you even think he cares what you felt about Gs?

[@A_Dude_And_His_Watch78]

@@kristinebaltazar6424 your mom cares.

[@Xevnik14]

I just love the fact that he puts Hublot in its own category

[@ulisestapia6007]

I feel like Patek being the most exclusive watch brand and one of the hardest watches to obtain newly, they should be in the God tier.

[@sayemak99]

Patek and AP should both be god tier imo

[@sertyuhg]

Watching your channel after Federico talks watches makes me understand how much more Federico knows about watches and why he is a class above

[@wisecrackers6260]

Nico: I'm judging the watch brands by their current state. Also nico: Rolex is god tier cause they have great history. Never seen such a chubby man do such an wonderful back flip.

[@dickiewongtk]

Salesman.

[@entroheat]

He sells well because as he talks he screams then he spits which makes customers rush and buy at the price he offers his pos Rolexes at hhh funny guy though

[@pas5294]

Putting Omega tiers below Rolex because they actually let their customers go in the boutique and buy their favorite watch is insane

[@utkarshrtw]

I still can’t understand why Tissot is not a part of this. I mean we do have fashion brands here. Tissot is certainly better.. no?

[@injectingRevolution]

Tissot 100% the best entry level swiss watch brand.

[@littleb9298]

Reason? Easy. nico: tissot? what tissot?

[@BrandonM]

@@littleb9298 His first ever tier list he listed Tissot as 'Would buy'

[@michaelh8275]

Are Nico’s selections governed by the ease in which he can purchase and then flip for more money?

[@davidhunternyc1]

Of course, he's in the business of making money. It's not easy to grab an ALS and mark it up heftily.

[@williamrecinos-alfaro5300]

Yeah he’s flipping Casios

[@williamrecinos-alfaro5300]

@@polygoncoco 😂 ouch

[@multssonviking124]

1. Being a "watch expert". 2. Putting A. Lange & Söhne in the "Meh"-tier. You can only pick one.

[@michaelracine96]

he's a rolex fanboy

[@uddinbhai9198]

Bruh he’s actually comparing watch maker watches with designer watches. That very fact makes him a watch noob

[@emilm8603]

@@uddinbhai9198 Yeh, I'm no fan of Hublot, but putting them next to Philippo Loreti is kinda ridiculous. Or having Fossil, Orient and say Breguet or IWC in the same tier is absolute madness. Fossil is absolute trash tier, some come with ok miyota movements, but the finishing and overall quality is dogshit. Now, Orient is a decent overall entry level brand, nothing special but good value for your money. Breguet? Heritage, history and pioneering. First wristwatch? Check. First tourbillion? Check. And they still make absolute top tier quality watches. Putting them next to fucking Fossil? Get the fuck out of here. I regret writing this, boosting the algorithms for this utter garbage content. Fucking grifter is what he is, capitalizing on our moronic clicking habits.

[@rehakmate]

yeah, and Breguet plus Blancpain, not to mention Grand Seiko, this guy is a disgrace to the watch community

[@imacarguy4065]

​@@uddinbhai9198 That wasn't even his fault. His team put together the brands and this was made obvious in the video.

[@RoseColoredIris]

I'll never not hate watch snobs, or any kind of snobbery for that matter, but I did enjoy this video. You're definitely entertaining.

[@broskid3vn]

Should've rated Orient much higher, mainly due to their catchy price brackets in comparison to their decent quality products. Reliable movement, high quality finish, etc. I just love them.

[@alexlilano1931]

I agree they are the best in their price. Not everyone can spend 10,000 on a watch which is a dumb purchase if people have a family and bills to pay.

[@julianhaun1814]

They copy every luxury market watch, why people still think they are a nice brand? Sure you get alot for your money, but for fuck sake just create watches that are not 100% copies of luxury brands.

[@sanguin3]

@@julianhaun1814 Can you mention a watch which they copied? If they looks EXACTLY the same, I'll believe you.

[@darthgiggity7948]

@@julianhaun1814 present your proof or else your opinion is stupid.

[@undefeatedgaul3201]

@@sanguin3 is this a serious comment? Literally every model they make is an identical ripoff 😂 they’re still awesome but yeh. That’s not a hot take

[@daynight6860]

I'm a student and for me Casio, Orient and Seiko are god tier. DW-5600, GA-2100, Kamasu, Ray, 5 Sports, Databanks, Casio vintage series are the best watches to buy for affordable prices. Honourable mention- Citizen Eco, Casio MTS-100, Casio A488 and Seiko SNKs.

[@larsstougaard7097]

Yes yes and yes 😊

[@Omagatsuhi]

Casio is god tier. There you go. You have a god tier watch. My very first watch is a Casio and it is stored beside watches which can buy several thousand Casios. I still keep it because it is my first watch in life and never failed me as long as there’s battery life.

[@Omagatsuhi]

I will shoot anyone who takes away my Casio. :D

[@nepats3669]

It's good to see GS living rent free in the heads of Rolex fanboys all over the world.

[@reign225]

Captain delusional ! there you are , we've been looking everywhere for you.

[@Ken-ss1en]

@@reign225 Found you, captain delusion!

[@prod.deathwish]

@@reign225 imagine a 20k rolex having a worse movement that a 3k GS lmao

[@LLord-hg7vp]

Rolex fanboys fr just jelous our watches are all inhouse.

[@edgarrodriguez5436]

Rolex is better, the Rolex date just 36MM is one of the best and classics I own one and it functions perfect pure quality and Good investment. I got the two tone stainsless steel and 18k gold Rolex model with a diamond bezel and diamonds in the face of the watch I bought it for 6500$ now they raised up to 8000$ mine obviously didn’t raise up to 8000$ but it did raise up and it will continue to raise up slowly

[@kentumilty9800]

I am a normal class man . I love a nice watch and if I ever come into some money. A nice watch for a man is an absolutely a must buy. You would be without doubt the first man I would buy from. I have never knew anyone like yourself who knew their trade. I take my hat off to you. You know what your talking about. Diamond geezer. I watch you every day and have huge respect for you. I wish you every success and hope you make absolutely millions.

[@Bhatakti_Hawas]

You should add one more tier below Hublot. And name it BREMONT P.S. Lange should be in God Tier, GS in Class, Rolex in Meh & Richard Mille should be in Bremont

[@faisalfadzil9883]

In my opinion: Omega is what Rolex can be if they can optimise their production volume. Equally great.

[@danielhopkins2277]

"Everyone" want Rolex, and Rolex produces and sells more watches than Omega (800k vs 500k). I don't your point

[@josemedina1983]

He's a watch dealer so he's constantly battling value vs watch enthusiast. Putting Omega on the mid-tier he's just completely out of touch with the demand of the speedmaster and seamaster. LOL I hope more watch channels put GS on the low tier so prices go down and I can get a snowflake and cherry blossom under 3k. You know Seiko is God tier when they have QC issues and people still run to buy. I would put Tudor on the would buy no way Tudor is better than Omega with their Rolex-like designs (I personally like Tudor over Rolex). IWC below BVLGARI is a joke. At the end this a fun list that got us triggered.

[@davidhunternyc1]

The esteemed watchmaker, Philippe Dufour, said ALS is the best watchmaker in the world right now, not by a little but by a lot. Though their date windows are too big, their movements and craftsmanship are second to none. I would move ALS to the "Class" category, if not the "God Tier" category.

[@RT-jf9pp]

"VALUE" should be an important practical factor, so why not?

[@josemorejonvargas5248]

Nicolas, love your videos. You have great integrity within the market. Just one question, what would be your take on Certina?

[@gokinnation1034]

lol Nico has to be the most trolling watch expert ever lmao these rankings are just way too funny but understandably so since it is based on your opinion and taste.

[@Ken-ss1en]

At the end of the day, it's all for views. Ofc he's gonna say controversial things for comments and views.

[@ralton5399]

Ranking GS as sh*t was bellow the belt for me,

[@robinsonblanc]

When I first saw this guy talk I knew I'd never follow him...its years later, and I'm happy with my decision... and to piss everyone off... Omega > Rolex

[@franqueee]

Nico: Bulova is shit now, we're not talking about the past, we're talking about the current times Also nico: If it's not for Fossil's/Rolex's past, we wouldn't have the watch industry as we know today

[@ThorsteinKlingenberg]

Nico: "Omega also needs to be exclusive" Omega sold 500 000 watches in 2020. Rolex sold 810 000.

[@starfthegreat]

"Without Rolex we wouldn't have the watch market we have today", this isn't really a compliment for Rolex lmao

[@CarstenNRW]

Without Rolex people would care way more about movements and dial quality nowadays and less about if your watch helps you to feel like the Kardashians or wannabe gangsters. Rolex is the main reason why it's more about a watch as jewellery and less about a watch from a technical perspective for most people. Pretty bad to be proud of that lol

[@rtang8300]

The detailed carving and brushing of Grand Seiko can only be seen when you get your hands on it. It does look shitty when you see it on your computer. LOL

[@DeputyMcNuggets]

He should really give a look into what kind of movement Grand Seiko has, the Spring Dive specially. TBH, Watchmaker & Co., Teddy Baldasare and Ben's Watch Club have way better opinions on some pieces than Nico. And the following will definitely get their way into my collection: Casio/ G- Shock Orient/ Orient Star Seiko/ Grand Seiko Citizen/ Campanola (Campanola's prolly some of the most beautiful and obscure watches in the world that can give even a GS a run for their money).

[@arturo9814]

@@DeputyMcNuggets To be honest, there's a lot of history and heritage with Seiko and Citizen. From railroad watches to air force watches. The fusion that represents Spring Drive is amazing, and should be more appreciated.

[@toggimir]

I find their cases extremely boring. All of them look the same. Except one collection, the sbgv2xx. That case is killer.

[@Dylan-xj8tb]

@@DeputyMcNuggets you really think a dude that sells watches for a living isn't aware of spring drive? At the end of the day, spring drive is just a churched-up quartz.

[@DeputyMcNuggets]

@@Dylan-xj8tb Yeah and your point being ? Mate he just keeps on screaming about how good Rolex is, and blah blah blah while Rolex doesn't even offer a see-through caseback to at least appreciate what kind of "mind boggling" movement it has. And btw, it's not just any churched up Quartz movement, it's the best there is in history in terms of quartz- and specially how precise and smooth it is. Plus given their longetivity and at least in the indian market where a pre owned rolex is more expensive than an Omega or a GS for that matter- I would rather pick up a Speedy and a GS at the price of a Datejust or an Oyster Perpetual and be absolutely content with it.

[@mannycalavera2335]

Nico: Makes exclusivity a criterium for the ranking. Also Nico: Puts the most worn luxury brand in the world, and arguably the most worn affordable brand in the world as "God Tier".

[@entroheat]

Rolex is not exclusive it’s manipulated to look that way they make million pieces all mass produced and glue their old man cyclops phony as it gets same as limited edition air Jordan’s nothing more shit horology only marketed intelligently.

[@sh4mosh4mosh4mosh4mo]

@@entroheat yeah like diamond

[@kesuya]

Can't take Nico seriously but he's entertaining

[@timdoherty101]

*criterion. A criterium is a bike race.

[@Hobberhawk]

Right? I know of WAY more Rolex pieces that Omegas, Grand Seikos, etc

[@no.9516]

- Fast forwarded to the end - So Rolex in "God Tier" - Immediately stopped watching

[@andresfg6788]

Rolex is a medium tier.. probably “meh” for what it is and “would buy” as to flip to stupid people that pay the premium for average mass market watches. Rolex is the Toyota of the watch world

[@Kmaaq]

More like lexus. Expensive and well made but not nearly as luxurious as the actual big guns.

[@andresfg6788]

@@Kmaaq lexus makes very few cars. Rolex is much more mass market. Toyota has very few claims and very reliable just as Rolex which is also mid luxury and even mid priced VS high horology brands

[@Dgafsranger]

Hey I love my Toyota lol wish it was worth as much as a rolex tho lol

[@electrickayn5619]

All the watches are sold at a huge markup literally every brand. Rolex, AP, and Patek are the only ones people who actually have lives care about. Stop with the watch coping lol.

[@criple2468]

Grand seiko has to be a bit I’ve never heard one collector say anything less than gs are the best value luxury watches ever made

[@michaelharder8116]

Grand Seiko has a superior movement, finish, and design than Rolex. Rolex is overpriced and priced according to demand of people who rank brand recognition above all else.

[@wingracer1614]

Yeah, great watches. Just one problem. They look like cheap 1k Seikos but sell for 12k and up. The only GS I personally think actually looks good is 40K! There is no way in hell I am ever paying 40k for a freaking Seiko.

[@ryugarai2668]

@@wingracer1614 Stop lying, you've never seen one.

[@ykx777]

@@wingracer1614 You've never seen one in person

[@darthgiggity7948]

@@wingracer1614 it's not Seiko but a Grand Seiko. Know the diffference.

[@darthgiggity7948]

@@wingracer1614 and you probably just don't have the dough to buy any GS in a heartbeat.

[@solelyedc]

How does this legend doesn't have millions of followers !! Bravo bello

[@danishmultichannel]

These tear lists should be done with a main category in mind; best movement, best overall design, most importance in the history of watches and so on. The lists would be very different.

[@hectorguevara6069]

There you go... open your KZbin channel and give it a go.

[@nightstalker824]

What's a tear list?

[@sdaafasfad]

@@nightstalker824 it's what you do when your wife gives you a shopping list and asks 'can you get these whilst you're out please?'

[@fludblud]

Filipo Loreti's crowning achievement as a watch brand has been to convince Nico that there is a brand worse than Hublot.

[@EvoGojira]

Maybe Citizen could be included next time? They’ve got a nice selection and they made an important movement that being the Eco drive as well as the other technologies like Atomic time keeping and Satellite watches.

[@baloosd]

Citizen's good watches are some of the best in the world.

[@onlinealias622]

I have a lower end citizen that’s been a great watch. I’d be curious to see this dudes opinion.

[@jayvictus80]

I own a few Citizen Eco-drives...nice watches especially the Navihawk

[@hallucin8-]

Love citizen I have 4 of them

[@mohaklondhe3020]

Putting Fossil with Orient shows everything about your knowledge

[@philipp6707]

Nobody who has ever put hands on a GS talks like that about the brand. Sir, you may please slap yourself!

[@JCyote]

You had your chance to fix GS’s rank and you BLEW IT

[@fredk6992]

Would you honestly wear those watches that were shown? I get GS make a few nice watches but thats not enough to redeem them

[@marast91]

@@fredk6992 if somebody finds it nice why shouldn't he wear it? Because some dude on yt said its ugly? The beauty of a watch is in the eyes of a person who buys it

[@sylinmino]

@@fredk6992 the sports chronographs are a major acquired taste but they're actually really nice in person. One of the coolest combinations of complications I've ever seen on a sub-13k watch ever (column wheel chronograph plus GMT plus date plus power reserve).

[@DCTag]

GS makes so many gaudy watches.

[@andresfg6788]

@@DCTag just as Rolex.. just as Rolex

[@influensiiirphilippines9679]

Seiko and Tissot are solid in their own right they were exempted from this second shootout

[@toomuchrdr2]

The moment he said Hublot has his own category, I laughed so hard man so hard.😂😂😂😂

[@mdb2]

I love how he thinks you can actually buy a masterpiece GS for retail. Nico should try one before next years tier list

[@Weakeyedominant]

He does have a point on the number of different models. If GS limited the number of models they would become more recognised. At the minute they have 2 or 3 desirable pieces and the rest are awful.

[@sylinmino]

@@Weakeyedominant those numbers are pretty off. The only Grand Seikos that are plain awful are their divers, but there are less than 5 on the site. Their old Sport GMTs are also massively oversized. The rest though? Fantastic. Elegance collection are all bangers. The website pictures for the Heritage Collection are terrible but in person they're stunning. Even their chronographs are just supreme tool watches--the master watchmakers at Grand Seiko all wear them because of how functional they are. They also look terrible in website pictures but pretty great in person.

[@ivantan6197]

tbh only a few of GS offerings are actual wearable for average wrists and dont look tacky. As a owner of a whitte birch and mutiple GS previously, the brand has failed to connect with me due to the lack of iconic design and overall lack of design cohesiveness. Though i do agree finishing at that price point is hard to beat. JLC does it better at that price IMO

[@MichaelWooley]

A local AD has a snowflake they can't sell and I am genuinely tempted.

[@sylinmino]

@@ivantan6197 the wearability is getting better. The White Birch is wearable on almost all mens' wrists and most women's wrists. The newer 40m Sports Chronographs are soooo much better than the old gargantuan ones. The Elegance collection has plenty in the 37-39mm range. Their divers are still absolutely hilarious though. Like, what are they thinking making rip-off Sea Dwellers that are so much bigger and yet so much worse specs wise? Regular Seiko divers are so much better.

[@amxx]

- I don't need my omega to be exclusive to love it. - I get that, for most people, exclusivity is part of what makes luxury items desirable - Where the F*** is the exclusivity in Casio? Conclusion: even by Nico's standards, you can not be exclusive and still be god tier (I think some, but not all, watches from omega deserve to be the class) Also, where is Zenith ?

[@Jackzzzzzzzz]

I am wearing omega, but I still think Casio is god tier and is better than omega. Simply because I worn Casio in my whole childhood, and it always works.

[@hotshot9228]

Maybe that's his first watch and his first love too

[@amxx]

@@Jackzzzzzzzz I'm not saying omega is better then casio. I'm saying excusivity is a "limited" argument

[@humblewiz4953]

Their pieces are ♾️ times value for money & long lasting battery oMeGa fan boy 🤚

[@amxx]

@@humblewiz4953 infinite ? Really ? You could have said way more, and you would arguably be correct ... but infinite is mathematically wrong

[@xxxlutzify]

When he finds out that Rolex, just like Omega, is mass- and machine produced, he will be so mad

[@davidhunternyc1]

Yes, I wish Nico could tour the Rolex factory. Then go to A. Lange & Sohne. They are not the same.

[@RT-jf9pp]

its Because Rolex are in such high demand. But their parts are one of the kind and superior to Omega. Not the same chap!

[@nuuttikontkanen2462]

@@RT-jf9pp speaking both finishing (case and dial) and the technical advances in the movements, omega is ahead of rolex in both

[@RT-jf9pp]

@@nuuttikontkanen2462 I continue to disagree to this 100% Yes their magnetic field is superior, but who buys watches for that? Omega is close to Rolex, but not quite there yet. Rolex steel and crystal are superior.

[@ronsonfernandez4197]

mass produced? bruh get ur facts right rolex isnt mass produced , why on earth would there be a waiting list for rolex if it is mass produced?

[@Prada2official.]

Not gonna lie, I rock with Invicta. I do see as to why you placed it where you did tho. However great piece for a affordable price so to speak, I like it 😂

[@drumstyx6716]

GS deserves to be class (a lot of their lineup is meh but they have some amazing pieces) and Omega is easily god tier. I would take a Snowflake or Seamaster over most of Rolex's current lineup (I do have a soft spot for the Milgauss)

[@filipl5490]

Lol Grand Seiko the same as Daniel Wellington and invicta.. As a seiko-fanboy i can say im deeply offended. Jokes aside great video nico. Cheers from sweden mate ❤️🇸🇪

[@panda1412.]

Yup he's very wrong ap is overrated af idc what anyone says and Rolex is basic af

[@filipl5490]

@@panda1412. very true. But rolex is still rolex, unfortuanaly. At least for us who cant get stainless at retail :(

[@andreicmello]

@@panda1412. his rolex placing has more to do with the importance and impact of the brand than the watches themselves.

[@panda1412.]

@@andreicmello exactly... So grand Seiko should be much high for their impact on the industry

[@andreicmello]

@@panda1412. i agree. i disagree completely with his GS ranking. i think GS is doing amazing work and their watches are beautiful

[@psirex6]

Would buy an A.Lange over a Rolex any time. Most of their designs are more "exciting" compared to just another Datejust or Sub out there.

[@theodom1858]

Nico Leonard with glasses on looks like Jonah Hill from wolf of wall street

[@kasperimanninen]

Last year you would have bought a Seiko and this year you wouldn't even rank them

[@okavipra]

they didnt pay him enough

[@starfthegreat]

He mentioned that Omega are mass produced, but aren't Rolex watches also mass produced?

[@nicobelic9034]

Omega is way more mass produced and way less exclusive.

[@bizzybezz]

rolex isn’t as mass produced especially now

[@gehirnx]

@@nicobelic9034 not true, Rolex made substantially more watches in 2020 than Omega. They’re just full of it and refuse to sell to most buyers to try to appear like a more exclusive brand.

[@XXTheDarkPoolXX]

Made my day to see a new video drop. Been saving for my first Casio so I can join the god tier club

[@JeeGee114]

Saving? The f91w is less than a tenner.

[@XXTheDarkPoolXX]

@@JeeGee114 I’m looking at the MRGB2000R-1. It’s a little more than ten dollars

[@XXTheDarkPoolXX]

@@JeeGee114 I might go with the GSTB400X-1A4 for my first one. Again. More than $10

[@davidhunternyc1]

I've been saving for my first Casio too. Times are tough.

[@e28forever30]

GMW-B5000 metal square here, brilliant watch.