watch this if you want to find your purpose in life

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@moggly-edits]

“Do not pray for a happy life, pray for the strength to endure a difficult one” ― Bruce Lee

[@GlacierSound]

Always tell myself this

[@MuslimBeeKeeper]

Get used to a rough life, for luxury does not last forever. Umar bin Khatab

[@waynesanders1406]

Stay Puffy -Alex Hormozi

[@edheldude]

Broader shoulders; not lighter loads.

[@moggly-edits]

@@edheldude the same idea

[@benedeknovak230]

Alex's Content Team: Please pitch him more video topics about philosophy

[@PumperPanda95]

This so much. Alex' business advice is great and all but his life advice literally changed my life for the better

[@Michael-iw3ek]

Alex's editing team: get rid of the insane editing with camera jumps every second; get rid of the idiotic camera angle "Alex is staring at a camera, let's film him from the side as he is staring at another camera", get rid of the idiotic background music. Tiktok videos are painful to watch when they are 10 seconds long, an hour and a half long tik-tok style video is basically unwatchable.

[@nonefvnfvnjnjnjevjenjvonej3384]

please dont.. so far we have got business fiction from alex (false claims of being worth 100 million). we do not want creative fiction in mental health, wellbeing as well as these things are far more important than money and can damage people..

[@rodericksamuda]

Pretty please! I'll like, share , download, anything yall need!

[@Michael-iw3ek]

@@rodericksamuda Anything? Would you even consider going as far as reading a philosophy book yourself?

[@LuisPedro9]

We love existentialist alex

[@stoner_vinny]

😅

[@sethudineshan]

Absolutely

[@waynesanders1406]

Stay puffy

[@tiktoktrends_DE]

looking great in that profile pic :)

[@NatalieDawns]

I thought you said existentialist sex

[@XDominarms]

I love hearing Alex "just talk" I think that's where the best content is. Leave the editing, leave the transitions, love the talking

[@waynesanders1406]

I like both. Some editing and transitions, and a pinch of entertainment, is nice too. If it was just the same all the time it would lose its potency, but I will say this is the best video of all so far. EDIT: Stay puffy

[@TheRay1227]

Listen to Sam Sulek too

[@popstarbootycamp4304]

Yes! So much! And I love the bare bones NO BACKGROUND MUSIC” videos like this. Just Alex, please 🙏🏽

[@katielowen]

‘Content’ is disgusting. Keep wasting your life in pursuit of creating and digesting ‘content’

[@maya_unplugged]

Do you really think he’s “just talking”? Every sentence that comes out his mouth in this conversation was already thought through a thousand times before he spoke about it! He knows his stuff very well.

[@funnyproductions8839]

I realized something when you talked about happiness. All of my friends and family tell me that "All you think about is your business and the gym" "You are going to become sad". And I never really do anything for myself to "make me happy". I am working around 3 hours a day on my business, still in school and working out 2 hours a day. I never really anymore hang out with my friends. But wierdly, I am the happiest I have ever been. And I think that it connects to what Alex said about "If you stop trying to become happy you will become happy".

[@user-sk9gj3xm4t]

A

[@droppingknowledgebombs]

Also realize that friends and family often project their own insecurities onto you and so what they reveal has nothing to do with you and everything to do with them. You are the owner of your own happiness and that needs no external validation. Sometimes people wish they had the courage to do what you are doing, but instead of saying that they project their lack of courage on you. Keep doing you and prioritize your needs.

[@Brquse]

Dude, thank you so much for sharing this. I am in a similar situation with having 3 hours a day to work on what I want as well, and the rest of the time I am working 3 jobs and hitting the gym about an hour each day. Happy to know I'm not alone (I never thought that, but it's nice to have confirmation). Best of luck to everything you do man.

[@funnyproductions8839]

​@@Brqusebest of luck to you too man. Happy to see other people also putting in effort to make their lives and themselves better!

[@Bestmotivation155]

mazing video! It truly highlights how important it is to find joy in the process rather than just focusing on the end goal. The lesson I took away is to shift my mindset from achieving happiness to enjoying the work itself. Great job

[@Sheepa]

this is the only self-improvement video that you’ll ever need

[@Bestmotivation155]

mazing video! It truly highlights how important it is to find joy in the process rather than just focusing on the end goal. The lesson I took away is to shift my mindset from achieving happiness to enjoying the work itself. Great job

[@FreakyZekrom121]

Every man is happy until happiness suddenly becomes a goal

[@user-df5ym9dv5g]

Happiness is the only meaningful goal. And if happiness is not your goal, then your goal is to be unhappy.

[@vimalcurio]

​@@user-df5ym9dv5gtry to be happy and let's see if that's work out for ya

[@Alphafight6]

Tame Impala 👍

[@browhocodes]

@@Alphafight6Nothing that happened so far has been anything we could control.

[@bperez8656]

I imagine children who are always happy

[@user-xl5ky1gp3q]

Alex would have been the dopest big brother to have growing up.

[@Anthony_Anthony_Anthony]

I think he's the dopest big brother now. If you haven't listened to him and Chris Williamson talk about life yet, I think you would love it! (They have at least two multi-hour conversations)

[@droppingknowledgebombs]

Become your own dopest big brother, pour into you, fill your cup, that’s where real power comes from.

[@IFYOUWANTITGOGETIT]

Start by solving all your problems. Then use what you learned to help other people solve their problems. Through that journey your purpose will show itself.

[@m.sb.1806]

Bingo

[@thehylers1021]

Amen!

[@aprilsparks1111]

I never ever listen to something over an hour and even more rare I listen to it on normal speed. I listened to every second of this on normal, it’s that good. Appreciate the wisdoms shared here! 🔥💥 gold!

[@mavymcmicahmiller]

Do not work to improve your miserable life situation. Work to work. Got it.

[@Bestmotivation155]

This video really made me rethink my approach to finding purpose. I love the point about not obsessing over happiness as a goal. The real lesson is that meaningful work and consistent effort bring joy, not the pursuit of happiness itself. Thanks for the insightful content

[@antonio20123]

"thinking about yourself all day, how useless" reminds me the Dr.K vid I saw recently, where he said the brain looks/acts the same when you are depressed as when you are thinking about yourself, like its the same thing.................. food for thought. Cheers from Santo Domingo.

[@stoner_vinny]

Interesting stuff, appreciate the comment man!

[@Bjorn_R]

Yeah, its like excitement/nervousness. Its the same signals but the results differs depending on how you interpret them

[@timewarptrio11]

Do you remember which video that was!

[@antonio20123]

@@timewarptrio11 I may have to go back in my KZbin history, it was about 1~2 weeks ago

[@antonio20123]

@@timewarptrio11 :') no bro sry, also I think he may have said it in more than one vid

[@sirdec973]

Now I can only see Alex as a laser beam! He puts all his energy/effort into only one direction no more!

[@kymology]

You can WANT something you DO have.

[@JASPER047]

I believe there is only ONE reason each one of us watches Alex's Content. A reason built-in to the core of human nature ---- "The Desire to be GREAT".

[@AverageAnnusEnthusiast]

How to win friends and influence people?

[@pigsinpyjamas9410]

When you obsess about happiness, you just think about yourself all day! Wow! Powerful!

[@jordan.best.interest]

It’s amazing to see how philosophy has helped Alex achieve so much success. I also feel like he’s spiritual but just doesn’t admit it to appeal to more people

[@PatrickHakes]

"That just most people don't know how to work that hard." is the single greatest piece of advice from this entire conversation. I really hope more see that

[@liame7731]

20 bucks says Alex becomes religious in 10 years lol

[@Benfrancom14]

He’ll realize heaven is also about working and then he will become religious haha

[@redbeard1891]

Id say within 3 years

[@reginamemoriesforever-vc8ql]

He already is but doesn’t realise

[@fivestarsingh]

Watch his podcast with graham stephan, he said he was a born again Christian years ago but now is an atheist/nihilist

[@Aedonius]

Semitic mind control can't touch this guy

[@harveymacasaet1277]

I'm genuinely glad you uploaded this as raw as it is especially for this topic. The pauses I believe were essential.

[@markfishel8006]

This is GOLD. I love seeing this side of Alex. His philosophy and frameworks for making complex problems seem so simple is so fascinating to watch/listen.

[@animemomentzSUBplz]

You push me to work harder at my details everytime I hear your videos. Bless you all.

[@TaylorDanley]

I like the bit about the book. I often sit on edits and will come back a week later after it's marinated, and you have a whole new perspective that results in a much better final product.

[@crusted_dank3082]

"Working is the goal. Working as hard as you can, and learning how hard you can work, and how well you can work, and how right you can make things, and how well you can do them." Amazing.

[@ICALLBS-tb2kx]

Working as hard as you can while outsourcing everything you don't like...kind of ironic..

[@jakelinjae3672]

I’m cleaning listening to this I will have to come back to take so many notes 💎thanks for this video🩷

[@pdnateam]

So real. Such a great interview. Thank you for your time Alex.

[@smokesignal3432]

(currently 10 minutes into the video at work) this mental health stuff is really what i needed to hear!!!

[@danielfischer4399]

I feel like he is becoming a legend. I hardly listen to anybody else on business advice anymore.

[@slavko321]

What a great way to put it, joy is being present and being OK with experiencing life. Love it!

[@Andradi303]

This is the fire I stay closest to. I fill the gaps that I’m doing other things (dishes, packing, etc.) with Alex’s content. Alex always throws out that nugget that makes me want to get back to it. “Go till you got nothing left!” Thanks!

[@arigutman]

Alex, thank you for your continued content. Whether it's sharing your successes, wins and feats or downfalls, stumbling blocks and defeats, you share everything as it truly is, a gift of shared experience with us. Wisdom. Continue on, I remain honored to have found this channel.

[@katielowen]

‘Content’ is disgusting.

[@arigutman]

Why?@@katielowen

[@letsgocampingdad]

Man, there are so many golden nuggets. In this video, it's unbelievable. If I were to only listen to 1 person on KZbin. It's you, my man. Thank you, Alex for all you do and all the hard effort. You put into everything you do I love learning from you let's go.

[@talhatanzeem4525]

I absolutely LOVE this simple format!

[@slingshotsphotography251]

This is Gold Alex, Gold, Thank you!! 🙏🏽🙏🏽🙏🏽

[@TheCherelynnShow]

A fireside chat with @AlexHormozi ? Yes please. Thank you for this sit down talk on a variety of topics.

[@LesterDiaz]

This is such a powerful video, none of us have life figured out. Even if people seem to have everything figured out, trust me they don’t. None of us do, no matter how successful they seem. We all struggle with our struggles, problems and life. Which is focusing on self-improvement, creating good habits and having purpose is what will create your happiness.

[@Bestmotivation155]

mazing video! It truly highlights how important it is to find joy in the process rather than just focusing on the end goal. The lesson I took away is to shift my mindset from achieving happiness to enjoying the work itself. Great job

[@tane4652]

props to the interviewer. exactly what the audience would want to hear at that moment, combined with the knowledge of Alex is just perfect. Love long length videos like this too

[@coachingreflexivo]

6:02 This is how I've felt for the longest time, but I couldn't put it into words. Thanks, Alex!

[@BABAMATTI]

Love you bro. Thanks for changing my life and my kids life. We watch all your content and can't get enough. Alex, you are a gift that keep on giving positivity to the world.

[@benjaminmitchell6016]

This guy is so spot on about so many aspects of my life. Even down to the little things I have thought about previously but never quite articulated as well as Alex does. The part about his team member thinking of himself as “bad” or “too nervous” to do public speaking and then fixing it with practice and hours made so much sense, people ruminate and self reflect on past experiences, Ruling out full on realms of life that can bring so much achievement and fufilment to their life, when the solution is one that is logical and practical and doesn’t bring emotion into the mix. You’re not as good at something as someone else who is good. You think you are bad at something but you just haven’t practised it nearly enough, it makes so much sense. Thanks Alex

[@AKagNA]

I was suicidal for the whole high school and even after that for 2 years. I was a procrastinator and without a doubt a loser. Depressed all the time with no joy for life. Met some strangers from Spain and their energy actually gave me life, their perspective shifted my perspective from top to bottom. Once I stopped thinking about being happy and started actually working, improving myself, just let things be things, one day at night, I thought and realized that I wasnt suicidal for a while and I was enjoying my life more than ever. So, definitely dont chase happiness because you wont have it. I couldnt agree more

[@BillyWhaler]

Appreciate this channel. The last four years has been one big crappy sandwich for everyone. But the playbook never changes - get up and go get something done.

[@soscreativity]

This video was exactly what I needed to motivate me today! Your enthusiasm and passion for the subject matter are contagious, and it's clear that you genuinely love what you do. Your insights and personal anecdotes added a lot of value to the discussion. Can't wait to see what you'll cover next!

[@kevinkinkaid8694]

I think "future me" Solomon is an amazing concept. I have had thoughts like this but your ability to articulate ideas is phenomenal. Thanks! These videos always come at the perfect time.

[@bengson]

I’m extremely grateful to live in a time like this

[@marcellskorka3102]

What I love about Alex's content is that it reaches way beyond just business. Literally you can apply these things to ANYTHING that you do!!

[@kodyadams1310]

Business is one of the most powerful vessels for enlightenment if that’s what you seek. I think they go hand in hand. Alex has such a great way of tie them together and breaking his experience into frameworks

[@user-tc3xo3pw8j]

It is incredible, Hormozi’s story. The David goggins of business. Not only is the work the journey; however, specifically the pain is the journey. Falling down is the journey, and yet, the journey is the goal.

[@user-wj9si6wu8n]

This is one of my favorite videos by alex, I love the format

[@SelfPubMadeSimple]

This video is good. Thank you for being vulnerable and sharing authentically.

[@Woahdere94]

timing is everything. preciate this one, Bubba.

[@JaredJacobsonLaw]

I absolutely love these mindset, life, biz free flowing talking by Alex. Sooo valuable thank u 🙏

[@fancyjk766]

Alex is a genius and super intelligent .So respectful for his knowledge and how he influence the world to teach his expertise❤

[@ryaneggers6180]

The reason you're the goat is because I'm not even two minutes into the video, the thing you said about the people who make happiness a goal are the least happy. That was my goal for so long and I could never attain it because I thought it was outside of myself

[@jaywon06]

I think this is Bull, it's a baseless statement...

[@ryaneggers6180]

@jaywon06 well as someone who has focused on being happy for a long time always feeling like something was missing, I disagree. I like being happy but trying to be happy defeats the purpose.

[@egrote]

No it makes perfect sense. His statement was that if your goal is happiness then that means you do not have it. It’s not about chasing happiness in things you don’t have but finding it in what you do.

[@Freak.Studios]

Gold, as usual. Thanks Alex!

[@LevelUP016]

thanks man, one day i will make it, and i will never forget that you inspired me to focus on work, i will make sure to thank you then face to face

[@danielh2869]

This may be the best video on the entire Internet. Life-changing.... Please keep up this content or write a book about this. Please

[@magicmoii]

What a great format! Love this, and btw great interviewer!

[@roythomas7079]

Thank you very much for these videos, team Hormozi. I appreciate them from bith Alex and Leila. These are just as valuable in reaching people as your business content. Thank you!!! 🙏🏽 Sincerely, Roy

[@dreambeliever3652]

Buddy. This was good. I can resonate with this guys approach to hard work. Nobody will ever respect the amount you incorporate into every great thing you pursue but the end product will be appreciated by many. ( not all because some don’t appreciate anything ) And.. you can feel good about your achievements because putting in the miles just builds you as a person!

[@similoluwaadebayo5529]

This video is raw. I love it. Just spontaneous. Natural. ❤❤❤

54:17 This is exactly what I needed to hear today "if you are afraid of winning the lottery, because it won't give you a chance to prove yourself who you want to be or, who you want to become, then I think you are on the right path". Thank you!

[@Digital_EDGE_Designs]

Awesome video! Thanks for the wisdom and knowledge!! INVALUABLE!

[@pedrobecerra9902]

This is great Alex , keep up this type of content

[@Trethevisionary]

Wow. 4 mins in and he’s has dropped so many nuggets. Thanks for the great conversation!! 👏🏾👏🏾

[@Bestmotivation155]

Amazing video! It truly highlights how important it is to find joy in the process rather than just focusing on the end goal. The lesson I took away is to shift my mindset from achieving happiness to enjoying the work itself. Great job

[@SoulLevelJivan]

The crossovers between spirituality & Alex’s [business] philosophy are amazingly evident

[@ColinMroczko]

These longer back and forth conversations are great.

[@JackCarver_Reporting_in]

The more I listen to this, the better it gets. Love this style of content.

[@Noor_2o0o]

Wow! I think this is comfortably your best video yet. Wonderful work truely. Thanks

[@ruveenarossitto1239]

Every time I listen to Alex, I not only feel inspired, but also it just makes my day. I love this man. And Leila too!

[@reshaadmall5875]

Writers , they are a blessing to humanity . & This man is up there with the best of them . A worthy mindset 💯

[@batuayde2074]

Respect brother, i resonate with every view you've presented. Difference between pleasure seeker vs purpose seeker is that one is pursuing happiness and the other pursuing happiness of pursuit itself. Hedonism vses healthy abstinence. Addictions vses freedom. All these are the ingredients for success mentally, phsyically, spiritually, financially, emotionally..... Im starting to realise this, wish i did sooner.

[@Zp0423]

More of this! This is invaluable wisdom

[@aleksey-kruglikov]

somehow Alex seems to continue to outdo himself and level up in wisdom and practical knowledge🙌🏼✅

[@NewHealthOrderWellness]

I have naturally done this soloman convo with myself. I’ve called it self reflection. I do it monthly and title it “thoughts march 2024”. It has the most insightful ideas that I can generate and has propelled me forward in life and business

[@reece_harding]

Graduating college soon & struggling to know what to do next. Excited to watch this!

[@Z.Theory]

I approve and love this ❤ I struggled with depression for majority of my life and now I am content with life by following acceptance.

[@DailyMorningCrew]

This is so valuable! The part where Alex said stop trying to be happy and be OK with being unhappy created so much freedom in one statement. I have found that I know the big things that will make me happy. What trips me up is dealing with unhappiness on that path to get there. I think that’s similar to the example Alex gave of biology not making him happy, but if somebody knows that being a doctor will allow them to help people in the way that will bring them a lot of happiness, then it’s worth it. This is such a great podcast! Thank you.

[@TAHA666]

Dude the timing of advices from the Hormozis is spot on 🙏

[@Cars4Life004]

BRO LOTS OF RESPECT ❤

[@chefstof]

Loving the long form content !

[@JaredJacobsonLaw]

Love the mindset content 💯💯💯

[@brianpayne8721]

6 minutes in and I'm already blown away. It's kind of content is going to change the world and make it a better place

[@A_Students_Notebook]

Truly one of your best videos

[@Lisa_S_Williams]

Talk therapy doesn’t heal the energetic wound. We energetically attune to each other (Bluetooth style) especially our children. This is WHY we are the average of the 5 people we spend the most time with. Maybe we can be the sum of the 5 people we spend the most time with? If we believe it, it’s true. I’m choosing to be the sum. Anyway, I’m an energy healer and I’m happy 99%. Because I’ve finally learned to love all the aspects of me & my reality is a projection of my subconscious. Only problem is I’ve still got blind spots where I’m not conscious, especially around business and money. I just had a download and am claiming that I am gamifying business, finances, and attracting amazing collaborations for the highest good of all. Win-win-wins! I’ve already gamified everything else in my consciousness, so far, so this is like the final frontier for me. Maybe I’m feeling a little overinflated at the moment, but I’m going to ride this wave out, lol

[@ShinobiEngineer]

BIG THANK YOU, ALEX.

[@pritamdas8759]

Please do more of this😊

[@johnhoniball749]

Incredible stuff. Thanks Alex

[@aryanyadav6719]

Thumbnail looks sickkk asff 🔥🔥🔥🔥🔥

[@RossDixonTeaching]

This is really helpful content thankyou so much and have a purposeful day.

[@Vprenuer]

Love you bro 💯💯💯 I don’t bout everybody else but I NEEDED this. Thank you !

[@galjosephshayer]

One of your best videos so far

[@Amoney2121]

Insane content Alex, extremely helpful thank you

[@MarissaLafontant]

Love this. Feels like your older content

[@markrosin8257]

Thank you. I have been considering concepts and ideas that all too often become frustrations because I have always wanted to win by becoming #1 or reaching the, "End of the Rainbow" status that just would never come. But to consider work being the goal, to become better and better so that I could become useful...Whoa! You, Sir, have just helped me to a point that I cannot express here. Thank you.

[@yomama847]

3:02 do things you like with people you like 4:14 meaning you can tell at the end 5:00 usefulness is Alex's goal 6:50 being useful is useful to other people 7:20 brain scans on depression 12:45 learning how to enjoy a challenge 17:20 find the input/output equation 21:00 align your environment with the in/out equation.

[@SkateCantSkate]

This is one of the best most inspirational videos I’ve ever watched.

[@BryceProtoJ]

This is my favorite kind of Alex content!

[@qualitysmusic]

Alex, Bro! You’re dropping gems, left & right!