Chanel Loses Virginie Viard! Details On Who Might Be The Next Creative Director

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[@sarahbritt1234]

As long as they don't hire Pharrell to replace her

[@alryan4640]

Good God! Not in my worst nightmare! LOL

[@natasa3412]

I wanted her gone as soon as I learned that she can’t take criticism! A designer should always listen to their team and clients 🖤

[@NinaNinaNB]

Dacob they should hire you. C'mon Mrs Leena, Dacob is the right one for Chanel!!! and y'all know it -- and I know you're reading the comments🤓Here, is different not like in those videos, interviews, etc where comments are blocked ha!

[@MyHersheyBoy]

YES!!! Take his idea of stand-alone fragrance stores

[@tuttuttut7758]

​@@MyHersheyBoy There is one in Vienna

[@larsbuchschacher3571]

And I would love to become his assistant ☺️🦋✨

[@dondizm2678]

Omg Chanel reached out sksksks WE ARE SHOOKETH 😱😱😱😱

[@audrey-jane]

Oh goodness! What a video to wake up to. As always, thanks for the hot ☕️❤️😘

[@SuperDacob]

Steaming hot today. Wugo 💖💖🌅🌅🌅

[@NinaNinaNB]

"Virginie Viard (born 1962) is a French fashion designer who was the creative director of Chanel from 2019 to 2024" I just checked Wikipédia and found this about Chanel and I am confused/shocked to see alredy the term "WAS" the creative director, from 2019 TO 2024 😲🤔what's going on? the page was apparently last edited this year in late May... so was this already known, but not for everybody? Yes, I agree fortunately we have Super Dacob!! :) great video, thanks so much Dacob.

[@MyHersheyBoy]

I was wondering how old she was. She’s two years older than I am.

[@MMM-ii7ce]

In Leener we trust said no one ever. Karl Lagerfeld carried Coco Chanel’s essence and Virginie continued that. Lena is going to choose someone trendy to take over and have someone like Taylor Swift be their muse. It’s not like Lena knows how to continue Chanel’s essence

[@xzaviergray9804]

Oh Christian Lacroix would be an absolute dream! His design aesthetic mixed with Chanel. Wow

[@claudiasfinds]

Dacob! Chanel is watching you! Thanks for navigating us through this breaking news.

[@lunallena5594]

When is Chanel's CEO leaving???

[@NakedEyes-lm3bj]

I like this question! When?

[@NinaNinaNB]

Wow Dacob, I am shocked... but not really, as you said there has been speculation about Virginie leaving. What? Dacob, they know you (we know that!) and they know how important for their brand you are, and more important, how knowledgeable you ARE! Congratulations Dacob.... This is a bomb! love ya

[@CallumYoung-om6fk]

I am so pleased for you that Chanel has acknowledged you. I have watched you for a long time and what has always come across is that you are an admirer of Chanel, you may criticise specifics but love the brand and its history . Your enthusiasm for items comes across as well as your impish humour.

[@UnaL-om1qh]

quote BoF SHE HAS LEFT... "Teams were informed of Viard’s departure Wednesday afternoon, leaving a brief window to say goodbye to the designer before she departed Chanel’s historic base on Paris’ Rue Cambon, sources told BoF."

[@julialaidler1310]

I have been shouting "Tom Ford" since starting the video. Just because I think he can. But would he even want. I wish Tom Ford would.

[@hollygrace6814]

I see that. But he wants a break from the industry

[@supermilkchan123]

I think Tom Ford is done with the industry. He was fed up after Gucci & YSL, and I would think if he sold off his own namesake brand, where he had more control, that's pretty much the end of the road for him. I can't imagine he would want all the stress, pressure, and scrutiny that comes with the role of Chanel creative director. I think he's probably over the film industry as well, so I'm not holding my breath for another Tom Ford film anytime soon.

[@koko1974ify]

It has to be someone who loves, knows and understands the brand Chanel. I feel nervous of who it can be....today, anything seems to be possible. But for now, Chanel is always Chanel - Ultimate fashion and style.

[@frenchglamgirl7212]

Jacquemus would be a total disaster at Chanel…

[@ELIANAHF358]

Wish Chanel would make a light green bottle for No. 19 Poudre like they did the gorgeous red one for No. 5 😅

[@kevinadityo6384]

Dacob got a point, Karl's Chanel is theatrical but Viginie's wearable

[@renatameredith9622]

Wow 😮. That’s an amazing affirmation to the work you do. 🎉

[@NakedEyes-lm3bj]

Amazing! Chanel have been watching your livestream Dacob! Wow 😮 ❤️❤️❤️

[@anonymous-uo7cb]

We need beauty. Basically I just want Chanel to produce beautiful items.

[@SuperDacob]

I agree

[@annarodnarine5713]

OMG!!!!!!!! Our Dacob , the next Chanel Creative Director!!❤❤❤❤❤❤

[@MyHersheyBoy]

Or even VP of Fragrance

[@bobperricone2216]

As of this moment 5;52am Eastern time(Thursday)...the Chanel website is down "for maintenance"..hmmmmm.....interesting

[@thunter8718]

Fabulous news. Thanks for bringing it to us. Unfortunately I was not really a fan of her work. Oh no better not be Jacquemus. I will cry and never look at Chanel again. 😢

[@PtolemyXVII]

I really liked Virginie Viard…before Virginie, Chanel was stuffy, old-fashioned, boxy, boring and mainly the brand associated with grandmas on 5th avenue NY or mistresses of rich men. Virginie made Chanel fun, intellectual and flirty, experimenting with new shapes and ideas; I never really liked Chanel before Virginie Viard became creative director…so sad she is leaving…I wonder who will replace her?

[@athena3865]

"I don't care what you think about me; I don't think about you at all" - Coco Chanel

[@larsbuchschacher3571]

44:36 I would love so much to talk to you about your Chanel vision! And I would be beyond thrilled to sketch or illustrate your ideas. ✨✨✨

[@marlenejennifer3514]

Dacob for Chanel!!! I’m worried if it’s jacquemus 😖

[@Chrisoula17]

I liked her. I liked her designs. I wish her the best. (Goes to show that Karl is irreplaceable. Karl was Chanel. This is just my opinion).

[@victoriavandervesthuizen2224]

Dacob for Chanel! Thank you for always bringing fresh news as well as have such knowledge and ability to predict a lot of fashion news.

[@ladysusanjane2682]

That is so awesome Dacob ❤️✨💫❤️✨💫❤️

[@JLOinthecity]

I liked her work - hoever I am ready to move forward - I am excited to what is to come...

[@kellyvandiver7870]

I got mine pre ordered! ❤❤❤❤

[@athena3865]

Ten collections a year desensitizes the brand IMHO.

[@HoneyLove77]

How awesome that Chanel sent you the tea! King of all things Chanel.. Love it! ❤

[@missluna]

About 👏🏼 damn 👏🏼 time

[@kateef8441]

I didn’t know Karl discovered Jacqmeus. It all makes sense. I love the idea of teams doing specific collections.

[@Emanuela1003]

Amazing video, as always, Dacob! 😍😍😍🥰🥰🥰❤️❤️❤️ I could never see Jacquemus at Chanel, neither Riccardo Tisci (il burino della situazione🤣). Christian Lacroix would be amazing, but I’d be curious to see what Pierpaolo Piccioli could do (I am biased here because I have a soft spot for Valentino😅). Otherwise, a young designer would be the fair choice. But above all, YOU should be the next Creative Director for Chanel. I could not imagine anyone more perfect for the role! 😍😍💖🩷🤩 You are knowledgeable and passionate about the brand and you would, like no other, respect Coco’s heritage! 😍😍🥰🥰🩷💖💖 Lots of love from Rome 💖💖🩷🩷🥰🥰😍😍😍

[@pureounce.9184]

Hedi Slimane at Chanel would be a dream! Introducing a men's RTW line, like he did at Celine, could be incredible. His recent Celine collection for women had a Chanel-coded vibe, showing he could likely do a very good job. Fingers crossed.

[@peterlangendorff9846]

He would be a nightmare! Chanel is about as far removed from Slimane as it is from Jacquemus.

[@pureounce.9184]

@@peterlangendorff9846 more of the same is what got Ms.Viard fired

[@nealanderson7475]

I liked Virginie's collections and I don't see a good replacement at all. Your insight is incredible.

[@SuperDacob]

Thank you and I agree with you. I also don’t see a worthy replacement at the moment.

[@Angieunboxing]

Dacob you always bring us the latest and hottest fashion news!

[@JillianSiobhanMal]

Idk what it’s like outside of social media, but she was definitely taking some sharp criticism. There was one collection I liked (I haven’t seen them all)Fall/Winter 22/23.There were some really underwhelming pieces especially recently. It would be extremely hard for ANYONE to fill in for Karl tho. I think fashion & retail in general is just a struggle in general right now. We’re still more casual than ever & economies are still reeling!

[@Tony.diamondd]

Dacob thank you for sharing all this news about Virginie I didn’t yet know she was the “history” of Chanel. The longest working in Chanel history. Ohhhhh honey we will miss Virginie

[@ivanfairweather6049]

Methinks that she jumped ship. Her collections were selling. However, there has to be a massive pressure cooker to roll out a bajallion collections per year. She has more than enough money to ride off into the sunset.

[@Melissa-mr3uq]

Thank you Dacob for the insister info, I am LiViNG ferret the fact that they reached out ❤ I would love to see you at Chanel because wery few have your archive knowledge. If this Could not happen, I would see Hedi Slimane. But I think Maria Grazia Chiuri will be the one. Amazing live sweety 50:51 50:52

[@olgakanyevski4388]

Tom Ford... If they can get him, ohhhh I can just imagine 😊

[@marcobenneti9664]

Knowing now, that you had bought pieces from Chanel to yourself made me apreciate your opinion in a new way. I see many guys making analisys videos like this but they dont have the experience on really buying and owning anything on what theyre talking about.

[@erikavujasinovic8971]

I have been looking at a bunch of your videos… do you speak Italian? You pronounce Italian names with no accent and your comment about a burino was to die for. I am from Italy 😊

[@lalayastill610]

"been working in the fashion industry for decades"... spill the beans, mister, what's your anti ageing approach?

[@SuperDacob]

Easy, I am a 237 year old vampire.

[@robertelder5770]

You are way to kind my dear! Viard, omg, was a disaster!

[@markjohnson2257]

Great video. I really liked your theories. I was surprised at the news. I agree that there is A LOT going on behind the scenes. Because they are a privately held company, they can only tell the public what they CHOOSE to tell the public. Virginie gets dragged because her runway presentations can be underwhelming. But when you touch and see the clothing in person, a lot( not all) of it is quite beautiful. I feel the same way about Maria Grazia at Dior. This is odd because usually the shows with all of the styling/theatrics are exciting but the actual clothes in the store are underwhelming. I can see Pier Paolo going to Chanel because he understands Haute Couture and the 2% luxury clientele. Cassie Thorpe pointed out that 2% of luxury clients account for 40% of luxury sales. Chanel 's RTW clients are the 2%. Some luxury brands have a 3 piece look for $5-6k. Chanel's 3 piece looks are $15-20k AND UP. However, Chanel would have to hire someone else to be in charge of the bags, shoes, sunglasses, and other accessories( HUGE MONEY MAKERS) because Pier Paolo was unable to get a handle on that at Valentino. This is why l think it was interesting when they mentioned a new creative "team". Chanel has someone in place for beauty/fragrance( HUGE MONEY MAKERS) and Fine Jewelry(l believe). I don't see Galliano because designing 10 collections is a lot and having a large workload is what contributed his public meltdown. Hedi definitely has a point of view and is a BRILLIANT marketer. He knows how to do very commercial items with logos all over them. This is why he was so successful at Celine and YSL. The other designers at the brands were actually doing elegant but subtle designs which didn't really reach the masses. Hedi did skinny suits, Sgt. Pepper jackets, baby doll dresses, jeans, hoodies, t shirts, etc. Many say that he could bring a younger audience to Chanel. Most younger people don't have $15-20k to spend on a look. Some people say Tom Ford. He was very successful at Gucci but the Understitch channel did the Rise and Fall of Tom Ford. According to them, his RTW was not successful. So who knows? We shall see. 🤔.

[@aysheaahmed348]

Chi we need to raise Karl back up from the grave! I must say (unpopular opinion) the Maria GC would be interesting!! Obviously Chanel needs you to take up the role but Wugo Wugo xx

[@SuperDacob]

Who knows who they will head hunt…

[@alryan4640]

My favorite designer besides the late, great Karl, is Olivier of BALMAIN I think there are so many similarities in the designs and seeing Lagerfeld had history with BALMAIN, although short, he should be the one for the job if he were to leave BALMAIN> I imagine he's happy where he is though. Just a thought. I do hope that the next person will again develop a men's line. I heard it through the grapevine that Virginie missed the mark with men

[@LynneMW1]

Dacob called it again ☺

[@MsPursenality]

What?!?!!!! Now that's cool!!

[@robertelder5770]

I do enjoy watching you! Why don’t you contact Chanel? I am sick at my stomach waiting to see who takes over. I am glad to see Viard go!

[@user-pz6yu4vy8v]

Omg I’d die if Tim ford came back I didn’t even know he did retire lol

[@jessicablanchard1560]

“Full blown body carpet” 😂😂😂

[@dolleeeh]

That creative director did an awful job tbh The brand lost many fans including me, with that decline in quality, more people will lose interest too I didn’t imagine someone would ruin a whole history in a very short time 🤷🏻‍♀️

[@innekekoops4615]

😮😮😮😮 wow…

[@nenehermannfoundation1187]

hedi slimane. But it should have always been Alber Elbaz.

[@AWWLF]

Virginie was great. All the outfits she created, we could wear easily in general (including those bibs you didn't like much lol). They all had that Chanel signature or vibe. She had a very big responsibility and work load to put in (name me one designer other than Karl that is able to deliver that work load every season?) . Chapeau pour Virginie. It was a great pleasure to be able to buy some of her pieces. It does not matter if she left or they let her go, in all cases, i don't see how she and the Lina's philosophy/class could get along.

[@jellybeanparis584]

Marseille is pronounced Mar Say (no L sound)

[@SuperDacob]

You don’t say? Haha! see what I did there? 🎉🎉🎉

[@annetvandenbroek9272]

For me it would be Nicolas Ghesquière, I love his latest collection at LV❣️Chique and flamboyant at the same time. Unfortunately he’s not available…thank you for this very interesting video 🙏 at least you should be at the helm of the direction Chanel is going 🤗😘😘

[@Restless318]

I wish here well you need work for Chanel as you are best Love you Jacob!!!

[@susancasden924]

What about Thom Browne

[@jillwang5070]

Some wild cards in mind: 1) Ashley and Mary Kate Olsen 2) Clare Weight Keller 3) Jason Wu 4) Frida Giannini 5) Gabriela Hearst.

[@pammcneal8708]

Speaking of Toms... what about Thom Browne?

[@alexsnezh]

I agree with everyone that you should be the new creative director of Chanel. Unfortunately we'd lose you because they'd work you to the bone and you'd have no time for anything else. But as a positive, you would never come up with that $5000 Formula One hot girl summer T-shirt that's not even made of silk. That was just weird.

[@dragonmarcialable]

Hello, May i know why dacob hates jacquemus so much?😭

[@bleuemarine9316]

Jacquemus is a lvmh brand

[@anak6379]

I never liked her creations, which never ever got close to the ones from Karl...it was clear that the sales would fall down.... bring back the DNA...

[@DanielaNo]

PPP at Chanel would be a dream but sadly it's never going to happen

[@majagirlpower2561]

❤❤❤❤

[@SuperDacob]

💖

[@Littlestar11825]

I love her Virginia tastes of study. I going miss her wonderful setting of cruise 2024 LA and Chanel 2023 Monicals collection. I will miss her collection. Maybe knew he or she will take over . Chanel head of directors.

[@AJLopez]

Haider Hackerman would be idea.

[@aokiQ]

I actually like Jacquemus, but not sure him for chanel though 👀

[@mandyh86]

I’m really sad to see Virginie go. She continued both Coco’a and Karl’a legacy well in my opinion. Chanel is a heritage brand. I hope this team of designers or whoever will become creative director will not be a crazy woke person. If Chanel goes woke, we’re done. I really hope they don’t get mixed up with politics. I can see it happening though. I fear that it will happen sooner or later and it will be a very sad demise if Chanel decides to go woke. For example, just look at what happened to Balenciaga. The brand has become a laughing stock.

[@mrfrost1472]

She had a really tough act to follow. Coming after one of the greatest designers in the world. But it was high time she moved on, for the sake of the brand. I feel her mistake was taking the brand into a singular view point of how SHE felt a women should dress. Her singular vision alienated a large part of the customer base. Collaborations would have been a key opportunity to bring a refresh to the brand. which she missed moving forward after Karl.

[@pretaporterp]

maybe she can finally live her dream as the creative director of Forever 21! Congrats to V!

[@KayTea4tea]

❤

[@87Givenchy]

Marc Jacobs at CHANEL would be a dream!

[@Chrisoula17]

NO!!!! Marc already has his own line. I love it. If Marc leaves for Chanel, who’s going to design for Marc Jacobs?

[@anonymous-uo7cb]

I've got the classic look Chanel is.. I'd never go for McQueen or Marc Jacob's. If Chanel is trying to stay true to their image, and market to people like me, I wouldn't recommend anyone crazy. Find someone who is elegantly classic with an eye for a chic twist.

[@frenchglamgirl7212]

Hedi at Chanel 🎉❤

[@erikavujasinovic8971]

I am guessing JW Anderson

[@emptylikebox]

i love chanel 22, it's my favorite chanel bag, regardless what report of quality they say. c22 is so convenient and flexible.

[@marit6164]

Jacquemus is not Chanel material. Marc is. I have a feeling its going to be a team with a man and a woman.

[@anonymous-uo7cb]

Chanel paid for a 'major launch' for a clear egg? 🙄

[@SuperDacob]

Basically. Yep. Clear glass pebble shaped perfume bottle.

[@10secondsofmylife]

what about an Asian designer, since Chanel does so well in that market?

[@Chrisoula17]

How about Guo Pei then?

[@user-lz2ii2ev7f]

If its Tom Ford then they are mos def going public.

[@AnnemarievanderHeiden]

JOHN GALLIANO! 😉

[@aaronxalapa]

God forgibs Virginie going to Dior, Dior needs a big rococo queen as creative director.

[@CogMarks]

Tom Ford is the 🌟 Chanel needs.

[@emptylikebox]

i want tom ford to do another film. he already has a namesake brand but he sold it. he is free. there's no reason for him to be a slave again to some ceo's out there.

[@Chrisoula17]

No!!! Who’s going to design for Tom Ford if he leaves for Chanel?

[@heavenjb]

I would love love love to see what Tom would do!

[@notyourbusiness23]

Bye Virginie

[@curlykutie]

Thom Browne should succeed her

[@margaretfederal5099]

Never thought you would sell out, D. But I guess everyone has their price. Karl was a genius and it was reflected in his work and longevity. Not so much with What's Her Face.

[@vivimaria7243]

Thom Browne's esthetics would suit Chanel's imo.

[@emptylikebox]

As long as those creative teams are not a bunch of woke influencers then we're good.

[@DenmarkScandinavia123]

The rumors where true, it will be interesting to see what happens next

[@chillaxinchica]

👀👀👀

[@krooks6367]

fastanstic that conteacted you. I am surpriced