What Football Analytics can Teach Successful Organisations | Rasmus Ankersen | TEDxManchester

Why do successful companies so often hesitate to change until it is too late? In this talk Rasmus Ankersen tries to answer this question not by using traditional management thinking, but by using an unconventional idea from football analytics. Rasmus Ankersen is the Chairman of the Danish football club FC Midtjylland, especially recognised for its innovative use of big data to drive decision making. In 2016, FC Midtjylland shocked the football world by beating both Southampton and Manchester United in Europa League.
Find Rasmus on @RasmusAnkersen Rasmus Ankersen is a bestselling author, entrepreneur, speaker on performance development and a trusted advisor to businesses and athletes around the world.
In 2012 Rasmus published The Gold Mine Effect, in which he explores how some countries and cities develop a disproportionate amount of top talent. In 2016 Rasmus published Hunger in Paradise: a book about how successful organisations can remain successful by eliminating complacency.
Rasmus is also the chairman of FC Midtjylland, his childhood football club in Denmark, and a director of the English club Brentford FC. Both are known as some of the world’s most innovative football clubs, especially recognised for their use of big data to drive decision-making.
Over the past few years, Rasmus has been hired to share his research on high-performance cultures by global brands like LEGO, Google, Boston Consulting Group, IKEA, Google, Facebook, Hitachi, Roche, Ernst & Young and many more. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@MrLauran007]

Nice to see Karius got a new job.

[@muhammadairlanggarahmadi7301]

LOLLLL

[@tamojitbasu8634]

🤣

[@elsefamily5990]

Rasmus and Benham are truly amazing.

[@banishchauhan5734]

Wow! The way he has explained it is outstanding. Got to know a new side of analysis.

[@SPORTSCIENCEps]

Thank you for uploading it! I loved his book.

[@abdmuizzshitta7862]

Brentford are now in the Premier League. A validation of this speech👏👏

[@promotivatespeakersagencye721]

The feedback Rasmus has from this talks to companies including Google and SAP is exceptionally good. He consistently performs motivating company teams across the UK and Europe. Strong work again in Manchester.

[@MariaFranzoni]

I used to love my old Nokia phone; when a phone truly was for speaking to people. Now I carry my huge iphone with it's cracked screen and have had to get a bigger handbag! Thank you Rasmus, always fun and insightful.

[@parliamentspeakers6292]

Very clearly put. I had always thought that "chance" or "luck" played a big part in football. I often hear a commentator praise the skill of a player who puts the ball in the top corner of the net, but the next shot from the same player goes 10m over the bar. I think the analysis that Rasmus advocates is entirely applicable to the business world. Did our business really perform brilliantly last year, or did chance and circumstance play a big part in the success. It is vital to look into this.

[@IWTBF]

Parliament Speakers 3% of shots outside of the box go in, so it’s pointless shooting from outside the box really

[@lokmanlablan]

@@IWTBF no it's not pointless because there is other advantage you can get from shooting, for example, the ball can be rejected by the goalkeeper in the foot of one of your partner, who could put the ball into the net, or the ball can get touched by a defensiv player which give your team a corner.

[@Mwuesse]

@@IWTBF 3% may seem small but it's actually a significant amount when you break it down. Suppose they don't take a shot from outside the box when they're in a relative good position to do so (ie. nobody pressuring them down) - they choose instead to do something else - make another pass - how many of those decisions do you think result in goals? Probably not much more than 3%.

[@calebabraham4744]

Brentoford is in PL now! Locking horns with giants like Liverpool. What a story!

[@marthajames7293]

Great presentation - can almost forgive the Man United defeat! Great to understand this from a totally different angle !

[@siddharthasinha8553]

An insightful one, loved it ❤

[@hassanmbaga575]

Thanks so much for this knowledge, I learn something in deeply wide

[@bvgfzde]

Amazing information.

[@kapilbhardwaj2749]

Another case can be that of Sheffield United, finished 9th during their first ever PL campaign and got relegated to tier 2 the very next season

[@chikedonaldibewuike4867]

Comically, like Newcastle their goal difference if I remember correctly was either 1 or 0. Same story on a different day apparently.

[@andrewmaccaw62]

This is why Brentford will be in the premier league

[@ShreyasTekade]

... and they are!

[@graciapropertindo3457]

yes brentford promote !❤️

[@thehorde4868]

Facts

[@andreadinardo6738]

Absolutely amazing Ted! Think like a statistician!

[@user-fx1rq6nn2q]

this is absolutely fantastic presentation of football, recently I usually treat football as a trade, once Christian Ronaldo become absent during big matches it somehow favors the opponent against his situated team. The Map across the European leagues must be monitored as well as for other team might play away match respectively while others might play home. The fatigue and frustration become normal as the team move from home to away...and it's become worse if it's cold there plus participating fans... obvious the visitors will lose some tactics along the way and weather condition would be a very sufficient excuse for the visitors if they become lose the match.

[@hemmatdahal]

Nice information

[@quintingriffith587]

Damn that was insightful.

[@devabdee]

Really good

[@KArass-]

Welcome to göztepe

[@supersaints8349]

Welcome to Southampton fc Rasmus.

[@tmizam2036]

nice 💚

[@reissedatpeker2310]

Welcome to göztepe!

[@DANHOGZ]

good video

[@falgunighosh5779]

Watching this video in 2023 when Expected goals, Expected points are mainstream statistics in football conversation and Brentford is in Premier League is like watching a time traveler. Also, guess someone in Newcastle watched this in time 😂

[@amw-it]

Smart guy.

[@smsh23]

Brentford are now top 10 in the premier league, what a journey

[@MatthewJBD]

Welcome to Southampton!

[@yuvalfirst3886]

2:22

[@guesswho-og2wv]

Holly Sh*t. That's crazy

[@md.junayedrays.9807]

now newcastle united is in the top 4 in PL

[@MatthewJBD]

And now, Brentford are in the PL and Newcastle are the richest club in the world.

[@georgeeffraimidis5610]

And now United lost from another moneyball team and again people see the embarrasment of the big club and not the great job of the winner

[@boshebosh9269]

Did someone ask you if Southampton would be relegated yesterday? What was your answer? I'm a Saints fan. Good luck next season.

[@yagocperez]

Guaperas y fantasma. Conozco el efecto Delia.

[@reus150]

Turkish sublitte plesae.

[@titanopiom-oe7bj]

Can we attribute Newcastle's success that season to sheer luck?

[@pomme_paille]

Well, that luck came from Saudi Arabia this time 😂🤞🏿

[@chldnqhd]

김진짜가 졸라 재밌다고 해서 봤는데 졸라 재밌지는 않네

[@stevemoagi9056]

2021 newcastle the richest club in the world

[@casafurix]

messi goat

[@landycarrnetteflowersii2431]

You should put (soccer) in the title next to football. Two very different sports analytics for one will yield vastly different results than the other. You also take a very shallow approach to the science by not being able to really break down the market endless variables each player reacts to in the course of a game. This presentation is a joke......Yes is really going downhill

[@IWTBF]

Landy Flowers explain the shallow approach ?

[@thomasgorebrowne2195]

because that's why he's doing very well!

[@schrodingerdiscovery]

Most of the world knows football as football, and not as soccer. While we Americans may think we are the center of the universe and everything should be labelled according to our understanding, in reality we are not the center of the universe. Your thinking is infact shallow.

[@mikel9737]

Just shut up bro no one watches handegg except America

[@alexanderevans26]

The centre of the world is not the US. It’s Football.

[@personalsoccerstat4152]

Personal Soccer Stat @t