What Happened To GoPro?

[@hotchi1566]

I once watched an interview with Frank Wang, the CEO and founder of DJI. He said that when they were developing a new generation of phantom drones, they wanted to cooperate with GOPRO. However, the CEO of GOPRO requested that DJI develop and produce drones, GOPRO only provides their cameras. However, for the profits of the entire drone, GOPRO will get 70% and DJI 30%. DJI considered this an insult to them and gave up the cooperation with GOPRO and produced its own cameras. From then on, because of GOPRO's rudeness and arrogance, GOPRO lost one partner and got one more competitor.

[@ivangutowski]

One hell of a partner to loose too

[@Weetbix1969]

my DJI camera is better than all the Go Pro ones around the same price and have to spend 2 to 3 times the amount to get a GoPro on par. GoPro would never have been able to compete with DJI as far as drones go as they had a big headstart on them, their new drone can fly for 45Min on one battery

[@theacer7864]

One hell of a competitor to have too

[@bellenvideo5629]

Thx Hotchi for the extra explanation. Have a sweet day ☀️

[@lordwrecker6314]

They tried drones and gopro flopped big time

[@olivernordin]

Smartphones killed gopros for the mainstream. We action sports athletes still use them though

[@vale_33]

that's good to hear I really enjoy looking at athletes do their own pov while doing their sport

[@petercruz1993]

Nailed it 🔨

[@Meekerextreme]

There are a lot of other solutions too. I don't upgrade my GoPro I'm on the hero 8 black and it works more then fine...the hero 10 offers nothing new for me.

[@rahulmenon4357]

I used 12 in total at a wedding yesterday. Planning to get 6 more, including a Max. Best thing for timelapses (just set one up and use your main, real carmera, for the good photos) or any whacky risky shots. Cameras are not mainstream anymore.

[@siimu111]

I use it at rallying. Smartphones are good, but if you want same features, GoPro is a lot cheaper, than smartphone with a good camera and video image stabilizer.

[@macleunin]

The drone was a logical thing to add to their portfolio, because it complements their main product (cameras) and it meets the needs of their main clients (outdoor people). They just should’ve put more effort in the project.

[@rbruce63]

I still have my KarmaDrone with a Hero 4 Black!

[@bmwrulesforeternity5218]

@@rbruce63 GoPro SHOULD have got into the DASHCAM business !!!! This is just soooooo logical but GoPro DID NOT FOCUS on this SECTOR... IMAGINE a GOPRO in EACH AND EVERY NEW VEHICLE ... MY GOD , .... who is RUNNING this business, anyway?!? Do I, .. a little pion, really need to point out the fucking obvious? Here, .. I will SPELL it out for you, GoPro executives, .. if you are reading this .. the key word here in this comment section is vehicular dash cam .. here it is a little slowed down for you: D A S H C A M in ALL NEW VEHICLES

[@RichRotorhead]

Drones was a good move, but what they should have done was team up with an already successful drone company and license their name. Dashcam is another good market, but it's not like you can just snap your fingers and be in every new car... That's not how it works

[@jpcolindesign517]

Completely agree. What the company needs right now is NEW LEADERSHIP. They need someone who understands how to build the business over the long-term. Any exec who would pay themselves that much money without any regard for the performance metrics is NOT someone who is stable over the long-term. The product is good. The expansions were not actually all that ill-advised; aside from them moving far too rapidly in trying to expand. Without new leadership, the company will likely see a return to poor practices and eventually be purchased by one of the major drone manufacturers.

[@vrproject4k882]

not that much a compliment considering only thing different from their cameras is a number, the last 5 gopro are identical shitty products

[@DoctorMotorcycle]

I use a Hero 8 Black for my motovlogs with an ND Filter and the quality is actually pretty good. It's hard to appreciate how much GoPro's have improved until you compare a Hero 2 or 3 to an 8-9-10. Being able to see the screen + make adjustements while it's mounted to my helmet is awesome. Not to mention, no more checking in the mirror or pulling my helmet off and awkwardly looking at the camera to see if it's recording lol.

[@waterskippers]

Good point. A lot of my videos start out with my own face just because I'm looking at the GoPro to make sure it's working.

[@mynameismyname5124]

No tears for nick, we won.

[@aanthanyj]

💯%

[@20EsOfficial]

i have the remote and its an actual godsend on the bike!

[@matony19]

I had go pro 3 silver. How is battery life on the new models?

[@marylim2011]

What went wrong with GoPro in my views- 1) Going IPO is a mistake 2) No improvement is making it smaller and lighter with longer battery life. 3) Too many models in too short a time.

[@jmitterii2]

I got 3 free shares of GoPro stocks with a broker I signed up... They were $7.24 and I sold all 3. After checking their earnings. No thanks. They're over priced at $5. And they'll need to go into the phone or something else niche market and move into some other areas of electronics to stay afloat for longer than a decade period. Which they could do. I don't see them doing that now though.

[@wesleynishi6081]

Going IPO was actually perfect for the founders. Get cash while the hype was high.

[@sathirafernando6036]

Wtf "going ipo" it's called going public. IPO is the initial public offering

[@JohnAmaro_Official]

Smaller than that? No..its already too small I agree with the 3rd one..too many models in short time with very minor improvements was a mistake.

[@topbadgun]

4) They denied to shake hand with DJI

[@OneSingleBreath]

They release a new camera every year, and every year it’s the same dilemma; buggy firmware, battery and overheating issues. It takes roughly half a year, and they start to get everything solved. But then a new cam is launched, and everything starts over again. Plus, you‘re almost forced to a GoPro subscription, if you don’t want to pay a bunch of money more. I don’t like a behavior like that.

[@OlivioSarikas]

You get the GoPro subscription for free and a large discount on your first order, then save on every following order. What's bad about that?

[@BEEFBRSKT]

@@OlivioSarikas what the hell are you subscribing to ... It's a camera

[@lightnesstraveling]

Yep! My impression was that at some point GoPro decided that there was more to be made as a cloud subscription service. Unfortunately, the cameras and software seemed to be abandoned in the process. The disposable 8 and trashing of Quick simply closed the door on anything else.

[@publicenemynumerouno]

If you bought a brand new car and got a 10 percent discount on it, but it failed to get you to work about 30 percent of the time, would you still be pleased with your purchase if the dealer didn't fix the problems? It's an okay camera. But the fact of the matter is it's at best consumer electronics level quality and probably not even that good. It render color well, when it works, some of the custom features are awesome, but when you lose a third of your shots to glitch bullshit and have only an hour of batter life, it's not even consumer level quality. Commercially it is a failure. DJ Osmocam isn't stellar, but it's reliable. It doesn't fail to start, doesn't fail to save, in the commercial world those aren't just priorities, those are "I got paid" vs "I did not get paid". The fact is, GoPro didn't fix the problems with the 9 and it's unlikely as hell they'll fix them in the 10. I'll never buy another one and it's likely a lot of other people won't either.

[@ostacruiser]

I 100% agree with this statement lol. Been using since the original hero 1. Currently on 9. Can't justify the 10 yet 😅

[@iforce2d]

imo the main problem is they're overpriced. Over the years a huge number of alternatives have come onto the scene which are perhaps not quite as high quality but are perfectly good enough and cost less than half the price of a GoPro.

[@WestonNey]

Overpriced? They’re insanely cheap for a high quality waterproof camera with good stabilization. An iPhone costs 1000 dollars and people buy those for their cameras, and my A7iii kit cost me almost $4000 so I would say GoPros are very cheap.

[@relo999]

@@WestonNey For the market they're targeting and compared to their competition? They're are easily the most expensive mainstream action camera brand. IPhone is also way overpriced, considering phones with comparable specs from other brands go for less than half the price, and the Iphone also isn't just a camera nor would you strap it onto a drone or mountainbike with a good risk it will break. Using a A7III is an even poorer example considering it's market and usage. While goPro are the best general purpose action cams, their competition generally isn't much worse but at less than half the price. (also doesn't help that GoPro started making their camera's more breakable, bigger and heavier in recent years. The last 2 probably only a big issue in my hobby or FPV Freestyle drone flying where ever few grams and wind resistance count)

[@LawrenceTimme]

The ones that cost less always suck. They last a year, the picture quality it rubbish and they drop frames.

[@thespadestable]

@@relo999 - It's the possible return on investment that keeps the prices "expensive". I've never liked that fact that keyboards and synthesizers cost so much money. I purchased a Korg M1 back in 1990 and it ran me $2500. But the difference between me and gigging musicians, they could invest that kind of money and maybe make that money back in a year of gigging. I was merely a hobby musician. The same holds for GoPro and KZbin content creators.

[@relo999]

@@thespadestable Certainly, but the difference is marketing. Korg ain't marketing their 1k+ synths to the average consumer or hobbyists it's marketing it to people with a job that requires such device. GroPro however doesn't market it to youtube content creators, it market it to action sports enthusiasts and to a lesser extend the holiday goer. And well, that marketing doesn't remotely line up with the price considering for a lot of sports the price roughly lines up with the cost of the sport equipment needed to practice said sport. And it's quite far removed from the holiday goer pricing. Especially for a device that runs a high risk of damage. And well, for the price gopro asks there are far better camera's for youtube creators.

[@Joey-jk8ce]

Starting a company and keeping output consistently meeting consumer taste is very difficult. It's understandable.

[@animenerd5million]

That is the reason why Steve jobs is a legend.

[@yoursubconscious]

@@animenerd5million He may have been intelligent at making choices, no doubt. However, let's not forget the people that actually designed the product that Apple fans love.

[@animenerd5million]

@@yoursubconscious true

[@Blackirish__]

Absolutely especially with DJI around, chinas dangerous as they thieve tech and make it better for less

[@anthonywalker6168]

@@Blackirish__ every single company that has ever existed has “been inspired by their competition” ask Microsoft… China is the most productive nation on earth. That’s why we have to look sharp or surrender to them.

[@SleeperAccord]

I own 2 GoPros. Both freeze if not updated weekly or monthly at the least. I phone will by my new cameras. GoPro film quality is decent but you shouldn’t have to cancel a road trip to go back home and update a Camera.

[@koala7676]

buy a laptop?

[@chadkrause6574]

I’ve had several go pros and I’ve never had bad luck with them freezing. The only issue for me was battery life

[@slapshotjack9806]

I would get that sent in if it’s under warranty

[@Error-33]

@@koala7676 some people cant easily buy a laptop lol even if they are a doctor on some countries you gotta save up for like 2 3 months for 1 decent laptop that doesnt have a 8 gigs of ram only and stuff if in a country with good economy though then ofc thats a great option

[@Error-33]

@@chadkrause6574 same if it lasted a bit more than 30 mins that would be great

[@longroth4882]

When the price rose from camera to "status symbol" level just because of the brand name, they lost their allure for me. Learning that my purchase was just supporting an over-extended lifestyle put them off my radar completely. Plenty of competitors in the market today with adequate quality at a fraction of the cost.

[@tavisprik4562]

did you type that from an iPhone

[@longroth4882]

@@tavisprik4562 Nope... Apple products don't impress me either. 2-3+ times the price for less serviceable/ repairable, proprietary devices with greater built in obsolescence just to keep you buying more. I look at things that are repairable, their ability to be upgraded/ updated, compatibility with other devices, the things most "status symbol" brands aren't. Not saying they're bad products, but I don't fall for the hype that paying more just for the name on the box equates to a superior product, or be stuck with something that can't be repaired, or affordable to replace if or when when they fail.

[@sepg5084]

@@tavisprik4562 try using your brain sometimes lol

[@TheUltimateWriterNZ]

Adequate being the operative word. If you can’t afford one just say so.

[@Tremere]

Could you recommend me a competitor? Currently looking at Hero8 Black so something analogous to that maybe?

[@RayMak]

Their technology is too easily replaceable... Software are a bit buggy. But financial management is most crucial.

[@TheHoinoel]

devastating

[@michaelberna987]

I agree, there's frequently becoming less of a reason to buy GoPro instead of a Chinese action camera.

[@lolmolsol5652]

Now this Comment is sounding like the crypto Scammers spammers

[@deleater]

@@michaelberna987 Dayum! You mean to say Chinese software/hardware quality is better than the American counterpart? When did that happen?

[@zPtrck]

@@deleater years ago I'm pretty sure of it...

[@ariserusic]

I never have a GoPro but my uncle has one since he is an adventurous dude. It's one of the most durable cameras I have seen.

[@LogicallyAnswered]

Ah that’s good

[@GoatZilla]

It's also the clunkiest, most inexplicable design that still bears the ergonomic sense of the 90s.

[@obviouslymatt6452]

i’ve had one since like like 2015 and it still works fine

[@Spider-Too-Too]

I lend out my go pro to all my friends who is going on an adaventure and I don’t remember which friend has it now

[@schmorris]

@@Spider-Too-Too cool

[@JohnHansknecht]

I bought the DJI Osmo Action over the latest GoPro. Yes, the Osmo Action had a few glitches, but these have now been fixed with a firmware update. I have many friends with the latest GoPro and they are constantly losing footage due to problems with their camera shutting off or not writing properly to the SD card.

[@amoswolfe7122]

Same I bought the dji osmo action over gopro

[@Usiris23]

I live in Florida and use my GoPro for video while I ride my motorcycle. But with the heat down here the thing constantly shuts down randomly. What’s the point of wearing it when it shuts down mid ride and doesn’t record. It’s extremely frustrating.

[@amoswolfe7122]

@@Usiris23 with the dji osmo action you can record for nearly an hour, just that after a while it wont let you use the touchscreen

[@hotchi1566]

I bought Gopro 6 before, the worst camera I have brought in my life. Since then, I will never buy gopro camera again

[@bigrod359]

They probably buying fake memory cards I've had a couple of gopros and I've never lost footage or have frozen the camera

[@95birdman]

I've always thought one of their major problems was every year they sold so many different confusing models. At any given time, you could see 9 different GoPro models for sale on shelves in a store and you would have no idea which one to buy. And it was repeat year after year.

[@Lucas_Antar]

It’s easy to tell the difference if you can read.

[@VR6_SKC]

@@Lucas_Antar but the general public is simple

[@Lucas_Antar]

@@VR6_SKC the general public has a 99% literacy rate.

[@mysticvirgo9318]

@@Lucas_Antar Literacy does NOT mean one is NOT a simpleton..

[@vadims.7743]

@@Lucas_Antar too many choices makes the mind feel stressed and annoyed, need to find the right balance of choice

[@14thegr8]

"What Happened To GoPro?" : the same thing that happened to Blackberry, HTC, Motorola, and Nokia - the iPhone.

[@TroyC68]

Iphone cant replace my gopros, nor my drones... nor my Samsung quite frankly :P

[@someguy5035]

Look at the iphone release date then look at the gopro release date. Now consider that the iphone wasn't even remotely water resistant until the 7. Your assertion is proven wrong by reality.

[@JustBeAdude]

They designed a solid action camera. I still use my gen2 to this day and it records solid video action with zero issues. If they stick to the camera world, they will recover and drive on. It’s once you branch out into many realms and compete with other companies as well as have greedy share holders, that’s when issues begin to rise.

[@jonothandoeser]

Founder's syndrome. Nick Woodman got too impressed with his own "genius" and worth. Inventing a type of camera does not make you a good businessman.

[@normferguson2769]

Now there are multiple companies producing an identical Hero9 camera for about $75. Tough to get back the market share if you are charging $900.

[@tommythevenot7617]

@@normferguson2769 yep. I bought a used GoPro Hero 3 for $40 on Mercari and I’m fine with it. GoPro won’t get any money from me. My Hero 3 works great for filming my son’s flag football games and for skiing excursions too.

[@filovirus1]

sounds like he's was a greedy bro, focused on flexing but now learning. hope he matures well and become truly successful and maybe, willing to help others in need.

[@rahmatputra9305]

p

[@dorbie]

Would you ever trust this guy with your investment?

[@danwelterweight4137]

@@dorbie hell no.

[@fisnikramadani4147]

He will not live forever and companies are primarily created and run make profit so...🤷🏻‍♂️

[@brandingforces]

He made a dope product and changed how we record sports. Competition came and diluted his market share. There were many problem with GoPro vs other products. Look at DJI today, a way better product at half the price.

[@VibhorWase]

Yup. That's because ... Chyna

[@stoneroses9350]

Yeah no, the new DJI camera has overheating problems. You can only record for 5 minutes before it starts overheating in Europe because of some bs legislation

[@bobwilliams8867]

Which DJI products are half the price of GoPro, I can’t find any.

[@Phantom-ys5ur]

@@bobwilliams8867 true

[@mackydacudao]

Yeah. Dji action is better. No need to pay premium for more soundtrack on editing. Its all free. Will never go back to go pro.

[@KLNYC]

I still using Session 4 and 5 on my FPV freestyle drone.. Love it.

[@Nathan-qt2zi]

Hero session's are the best

[@davidcatanzaro8838]

Upgrade to the action 2… lighter and much better quality. Also build in stabilization

[@Sav_FPV]

@@davidcatanzaro8838 some don't like that ultra-wide FOV I think. And the action 2 is less resistant than the session.

[@csweezey18]

GoPro CEO: Makes mistakes Also him: learns from his mistakes Other CEOs: wait, that's illegal

[@dorbie]

Product is solid, CEO is a muppet, taking that much salary from a business that can't support it is an abrogation of his fiduciary duty to shareholders. You can't invest in a company run by someone like that.

[@michaelberna987]

Yes!

[@Tie509]

Agreed. He's a scumbag. He totally wrecked the common shareholder to enrich himself. Beware any company where the CEO and largest shareholders starts cashing out like crazy. It is clear as day. His ridiculous salary was a way of selling shares without actually selling shares. He should be in jail.

[@Sergio_Loureiro]

I think you should also mention the costumers angriness of not being able to use the accessories of a previous camera version in the next one.

[@8Junio76]

yes, this’s the most annoying part of getting new cameras.

[@acronvron9665]

They will obviously make a comeback cause their failed business plans aside their core business the camera itself has been great year after year. Their current hero 10 is a good step up too from the last gen. So they will definitely survive as long as their camera business thrives.

[@realityvlogs6413]

Well thats the down side … so idk if you noticed but the hugest problem for GoPro right now with the Cameras is that they over heat and run out of battery quickly the simple fix is developing a smarter Software design that can basically handle 3 different GoPros at once and still maintain the small size of the camera but unfortunately to do this would be risky because of how many trial and errors there would be from when the 10 came out to the new GoPro

[@eddieveemusic]

@@realityvlogs6413 because the camera is not intended to sit on a flat surface, hence the overheating issue.

[@realityvlogs6413]

@@eddieveemusic oh … OOP ok makes sense i just herd its a good Vloging platform camera thats cheap and simple and has its own app if you can afford the equipment to operate editing software

[@The_MEMEphis]

@@eddieveemusic it overheats in normal use assuming you aren't using it snowboarding or something cause obviously a cold environment will help

[@animejanai4657]

As long as they don't sit on their laurels without bringing out a new product to compete against the tiny but competent new offerings from other companies, GoPro will have a successful comeback. Their IP and product name would be bought up by a white knight before they actually went bankrupt and their tech turned into a bunch of chinese knockoffs emboldened by the lack of the GoPro company competing with them. But that new cam better be less clunky than all their past offerings. It's nice to have a fat blocky package to hold in my hands, but I think the true core of the cam can be squeezed down into a much smaller unit. This unit can then be the module that plugs into the bigger clunky housing we know of today, or fastened into other GoPro packages for different purposes such as underwater scuba (60meter), water resistant (5meter), or eventually to drone-compatible housings.

[@gng4life]

I have owned several GoPros, including the latest model. All but one of them has been pretty awesome. I just shot a lot of footage last week and it was amazing. I am disappointed they discontinued the Quik desktop software, as it was amazingly fast and simple to get some quick shots up that looked good. I do think they can turn it around, just hope it's not too late.

[@TroyC68]

I used to like their software, but got used to using Adobe Premiere Pro now... Using the old GoPro software made the change to adobe easy actually.

[@ryanhaquez6345]

Question. I have the Max. And I want to edit footage. What software do you use?

[@jackkayak]

@@ryanhaquez6345 adobe premier pro

[@KongGig]

I remember how big Gopro was, especially when they released the 4. Everything from the fact that all tech stores had a large section dedicated to gopro accessories, to Action videos being the next big thing on KZbin.(Not a day went by before you saw or heard of an epic video, which could only be done with an action camera Example the Sushi belt video.) However, with each new model, Gopro began to lose more and more buzz, and in the end just become one of several Recording tools in your backpack.

[@AridersLifeYT]

the Hero 4 Black was the best camera i ever had.

[@HUNGRYCR4B]

the funny thing about this company is, they always sending me email every week but when i click the link to buy , there is always TEMPORARILY OUT OF STOCK notification on the website, i bet this company will be disappeared in 10 years or less

[@Embargoman]

Not to say GoPro is get into a harsher competition with rivals from Japan; or that a German rival could just buys GoPro or challenge GoPro. To my extended to say that Leica makes the best lens and cameras, seems that Leica will be bought by a Korean company. This means Samsung will be the possible buyer of Leica to challenge Sony in the mirrorless camera market, and then they might acquired GoPro. Just remember that Leica shits on the rest when it comes to camera lens quality this is the reason why Leica will be potential to Samsung to challenge Sony on the mirrorless camera market and probably adding Leica technology on GoPro if Samsung where to acquire GoPro after Samsung acquires Leica.

[@tomellingham8627]

This is a marketing technique if a seller thinks a potential buyer would be unlikely to complete the purchase. A huge number of consumers will put the item in their basket, get to checkout ... and get cold feet, never completing the purchase. The email marketing campaign isn't trying to sell you a one off product. That's too hit or miss. From a huge mailshot you'd get only a few sales. It's about creating demand: people want more what they cannot have, and they'll tell others if they can't get what they want. Perception of scarcity drives up demand. If you really want a Go Pro you can get one in a few hours. The brand isn't suffering for a want of distributors.

[@rgarciap7]

I just ordered and bought their product

[@kadmow]

Insta360 and DJI are innovating Gopro out of the industry.

[@dannydetonator]

@@MobileAura Could you buy me out as well, while you're at it? I'm an emulator, that will work on anything for 0.05% of Nick's salary. #wowwhatawanker

[@awebuser5914]

It's painfully obvious... With respect to most video/photo equipment, for the typically long ownership period, it's more than "good enough" for whatever the use-case may be and there's ZERO compelling reason(s) to upgrade endlessly, like cellphones. With this in mind, it's very easy to saturate the fairly limited market for "action" cameras. The shift in the 4/5 series to a waterproof camera itself was significant and drove higher than average sales, but again, the incremental changes from 5-9 are not compelling enough for a typical owner to upgrade, so you're right back where you started. GoPro was wildly overvalued, even at the IPO level; they were making commodity devices that could easily be copied or competed with and had zero ability to generate revenue after the sale.

[@Stokeddotcom]

Considering they’re the best selling cameras of all time and they’re still making record breaking sales and profits with the latest versions that doesn’t really make much sense.

[@RudyLukman]

Nah. many would upgrade constantly. The problem is they're not as reliable after hero 5 onwards. Freezing. SD card compatibility issues. Overheating. Etc. Sony has better reliability. Wouldn't want to hit record and later find out it actually frozed 5 seconds in. And they didn't fix that problem with the hero 10 and it has been happening since hero 6

[@awebuser5914]

@@RudyLukman Who "many"? I think you're wildly overestimating the general market use. GoPros are certainly used by "pros", but the majority are weekend warriors, etc. who just use it as a generic "camera" and that's about it and as long as it shows their adventures nicely, job done.

[@bretthunter2828]

The ability for an average phone nowadays to take almost the same quality video - and that the phone is almost always on hand means the need for a goPro video is limited to extreme sports/water use/etc. A more limited market. I think they will "plod" along and make a descent bit of coin though. One thing that has struck me is that I used to hear about them all the time - now I never hear about them in casual conversation. Humans are fickle.

[@inthestarrysky6166]

It’s like going to a nice cafe for a barista coffee vs drinking instant from a tin at home. They’re both coffee, they both give you caffeine but only a fool would say they’re the same. It’s all in their patents and R&D experience for example their OIS / HyperSmooth technology is copied but at noticeable reduction in quality

[@theobaldigberaese4572]

If Nick continues being mindful, GOpro will make a come back

[@hyy3657]

will the investor might have different thought lol

[@PS-zw4yc]

He pioneered. Lots of competition now

[@lesstalk4556]

Ah... Nope!

[@djf881]

At the IPO, they were valued like a tech company, and they are a camera company. Big missteps, like trying to sell drones and launch a streaming TV service, were about trying to chase those valuations and frame the company as a growth stock. What they do well is making durable, waterproof cameras for people who do outdoor/adventure activities and who create content for platforms like KZbin. Their market is stable at best and probably shrinking, as smartphone cameras improve to fill their role for most casual users, and their products are a victim of their own success, because, as the cameras improve - and the recent ones are really nice - it is harder to add useful new features or improve functionality to get existing owners to buy the newest camera.

[@hellounclesim]

They're still great little vlogging and action cameras, but they really need to focus on making them more reliable instead of more powerful.

[@TroyC68]

If you want reliability, buy Hero 3+ Black .... Mine are still working perfect... They made reliable, people want features....

[@zrichred]

I have a go pro hero4 camera I bought in 2016. It's a very good camera even today. The best part I liked about the go pro was their video editing platform. It was free, easy to learn even for someone like me who didn't do film editing. Gopro discontinued this editing platform replaced it with Quick, a cheap tackey editing platform. If you wanted a better Gopro editing you had to pay a expensive subscription. I don't use my popro because of this and won't be upgrading to the latest model. Though this video I realised why Gopro cut back on film editing software. I hope Gopro continue to manufacturing great camers. The camera is only half of the story. A good easy to use editing platform is what makes a great action camera great.

[@earthknight60]

I only ever experienced Quick and I absolutely *hate* it. It's one of the reasons I don't use my GoPro as much as I probably should.

[@maxwelzig]

I 100% agree with you. The quick software is absolute garbage (but I haven't used it in like 4 years so I don't know if it has changed)

[@rwhunt99]

Not a big user, but I use Resolve for free, and before that I used Corel Studio which made it quick and easy to edit. If you are using any kind of camera and want to do cool things with it, get and learn how to edit the media that comes out of the camera. Just like they stated - Go Pro went back to basics and it is worth it to spend a little bit of time to learn how to edit, it will make any camera including GoPro worth using.

[@digitalemotionfilms]

I still have a copy of the free editing software for mac ! I can help you if you want - I agree the new Quick idea sucks

[@enduro-parts-aus]

Yeah the expensive subscription annoyed me about the company !

[@JHV166]

If DJI adjusts the price of their action camera (Which is similarly priced to the top of the line Go-Pro) they will destroy Go-Pro. Go Pro batteries are unreliable, don't last as advertised and fail in short order (I've had Go-Pro's since the first iteration). They have some good ideas, and some good technology, but honestly, there are cameras out there that equal or surpass GO-Pro.

[@Stokeddotcom]

Many have tried and all have failed.

[@evertonporter7887]

I have a GoPro Hero 7 black which I use for making walking videos and I'm impressed with both the video and sound quality. Used in the car though, it overheats and shuts down after an hour of use. I also have a Yi 4k which also gives good quality video/audio, but it gets more use, especially when making driving videos where there are no issues with overheating whatsoever.

[@simioni]

Lol, the DJI Action spent its life being sold for half of the price of a Hero 7, even when at launch it was priced to compete with the Hero 8. It was a good camera, but no one in action sports bought it. Just go to any beach / mountain / racing event. All you see is GoPros, with an insta 360 here and there. The DJI Action is nowhere to be found. That product was such a flop that the Action 2 was redesigned entirely, and gave up on all the action sports features to focus on appealing to bloggers instead.

[@RecklessTurtle]

I don't think DJI can contest with GoPro in it's current image and sound quality. Hero 10 is quite simply the best overall action camera on the market, period! Their editing software on mobile phones are very usable as well. I think the only real competitor to GoPro is the Insta360, They have very good 360 capabilities and their non-360 cameras are close to Hero 10 in terms of image quality. Anyhow, if I need an action cam today, I'd go and buy a Hero 10. Simple as that...

[@TheStarkShark]

@@aka13_404 I think the issue is that just to have an extra battery and swappable sd card you have to buy their $500 bundle where with gopro the batteries aren't around 75 dollars I still think both are pretty solid but for because of both their issues I'll just stick with my gopro hero 7 black and dji pocket 2 :)))

[@snowcoalRC]

I have owned quite a few GoPros over the years, and one thing remains the same: They make probably the best action cameras in existence, and not only that, they just keep getting better and better each year. In fact, the only reason why I buy a new one every few years is because its simply better than the old version in terms of image quality, stabilization, and other various features. They make great cameras and innovate, and thats exactly what they need to keep doing. It completely boggles my mind that they even went public in the first place, and then tried to expand as hard as they did. Their company is very niche, and theres no reason for them to expand that far. All I can say is I hope they learn from this and stick to what they know how to do.

[@smudlicko]

They innovate ? Get real they are keeping the same design for eternity and nowadays are so behind the competition in this regard that gopro is now only laughable stock

[@FVBmovies]

@@smudlicko I would somewhat agree, but GoPro still has a potential.

[@toddburns7340]

I’ve owned a GoPro since 2010-2011 and kept up with the company but never invested. They truly are great products but I never could understand the amount of $ they spent on marketing etc. Now I know….

[@arthurhex770]

Action 2 better

[@B7films]

I purchased a Hero 9 Black, used it on a car to test it out, the mount held 100mph pretty well, but, as soon as I parked the car, the gopro mount fell, and the screen broke, mind you, the drop was only 1ft…… I also have a DJI Action 2, and that thing can take a beating

[@ryufrank]

I loved my original GoPro Hero and Hero 2, and jumped to Hero 4 as soon as it was released. After that, GoPro started lacking behind the competition (at least camera features-wise). Since then I switched to a Garmin Virb Ultra action cam, and noticed that it took GoPro 2-3 years to catch up with Garmin's features. For a company with so much dedication to the action cameras' field, and aggressive marketing with annual models release. GoPro is definitely not a leader in the field anymore. When the time comes to upgrade my action camera, GoPro's cameras are nowhere to be found in my shortlist. They might carry all the features I need nowadays, but at that price point...FORGET IT!

[@grindeyyyyy]

I still have the HD hero, a camera is just extra weight when I can just use my phone

[@A-G-F-]

@@grindeyyyyy Phones are not a replacement for action cams.

[@byteaquaponics]

I've started filming with a go pro recently, hero 8 black actually. I get very similar results with a pixel 6. the pixel 6 overheats much faster, doesn't have a SD card slot so being limited to 128gb makes the pixel 6 not ideal if shooting in 4k. I must say the go pro seems overly controlling with non oem batteries, and a bit locked down and limited on some features timestamp comes to mind videos in play back don't start at 00:00 on the black. kind of a annoyance. go pro syncing and Mac is slow and no longer officially supported. took a bit to figure out it needed permissions in Catalina, most apps tell you what it needs but go pro required dragging the app into nearly every permission and allowing. camera freezes all the time with the latest update. the hero 10 isn't much different and I had better expectations from the 8 as being a polished product. switching USB modes is buggy requiring a restart after a change without saying so, if not it'll freeze with USB connected until you not just restart but follow the exact process of restarting after changing the USB mode. adding a external mic seems a bit overly dependent on a GoPro brand dac, any cell phone USB c dac I've tried seems to not work. I think gopro has let the customers down, new Samsung phones record in 8k. I'm not asking for 16k but 8k can make a nice video to generate a 4k video giving additional crop or kens burns effect without quality loss. I know the 1080 vs 4k quality is nearly identical I just expected gopro 10 to beat any cell phone.

[@striker1810]

An inexperienced leader will always make mistakes. He will bounce back because of his ability to admit mistakes I hope he does even better in the future

[@pass3d]

DJI crushed it.

[@davidwright873]

Um beginners luck He had his chance...it's over...You only get this kinda opportunity once...don't phk it up....

[@davidwright873]

@@realitycheck908 Im not so sure about that. Im thinking he got rid of all the nonsense he bought...which it is...nonsense...and reinvested the money back into the company...If he stood by with his hands in his pockets while the company floundered, than he's a reall piece of shite...just sayin...

[@striker1810]

Thanks for highlighting my comment and thanks for the reply’s above. GoPro is still the leader in the field in my opinion and something I use regularly while surfing. The product gets better and better

[@TonyBabarino]

DJI Action Cam enters the room “Here, hold my beer”.

[@molikesbike]

Stabilization on those is bad tbh

[@TheStarkShark]

Take the thumbs up friend!

[@rickyohara1081]

hold my external battery

[@scrogfpv7443]

I’d take 4 used GoPro Hero6 blacks for the same price of one dji action cam

[@JaydenLawson]

DJI Action Cam is absolute rubbish, a joke of a camera

[@ryanmalone2681]

As a motovlogger, this is extremely painful. I’ve started using Insta360 gear. I still use GoPro devices, but unless they start improving the fundamentals, software, reliability, and simple features like external mics with waterproof support, and better partnerships, I’ll continue to move away from them. The ball is completely in their court as the dominant leader. However, dominant leaders are usually too complacent and unwilling to cannibalize their sales with new innovations. This is usually why very few of the fortune 100 companies are still around 50 years past their dominance.

[@bonjovirocks24]

I used my GoPro for racing cars. It drives me crazy seeing people drive while using their phones to make videos as you can’t pay attention to the road, other drivers, etc., while driving. No pun intended.

[@luzbel4469]

We NEED 1) The sensor size BIGGER to get MORE LIGHT AT NIGHT, 2) The life of battery more long, and 3) The possibility to add a BLUETOOTH microphone WITHOUT ANY ACCESSORY!!!!

[@neeljavia2965]

So it's like the Le Eco. Expanded into too much and neglected their main business. Unfortunately Le eco went bankrupt while go pro seems to have made a comeback. I hope they succeed in future. Atleast the ceo didn't bail out on th company nor did the investors kicked him out. This might motivate everyone to work harder and save the company.

[@LogicallyAnswered]

Ah, I’m not familiar with Le Eco, but that story does sound very similar to GoPro.

[@neeljavia2965]

@@LogicallyAnswered My mistake. I should have said Le. Com. The parent company which had massive ambitions to venture into Electric cars, scooters, TV's, mobile phones etc. While their main business was streaming platform or something similar. Used their phone for 2 years before it the screen went out without any reason. Business insider made a good video on them titled How the Man who challenged Elon Musk went bankrupt.

[@ashmitranjan1049]

@@neeljavia2965 I have a Le Eco 1s device and I will say it's the best phone I ever owned. Been going great for >4 years, no slowing down, no issues whatsoever, just the battery is weak but considering a 4 year old phone, it's holding up pretty great. If they never went bankrupt I would never have looked at any other smartphone.

[@22phan]

more like WeWork, the founder thought his jesus and his product is a cult classic with every midas touch. So they enrich themslves so much that harmed the company. Where as Elon Musk(SpaceX/Telsa), Steve Jobs(Apple/Pixar/Nxt) lives in a tinyhouse and a normal house. They thought they could skip to bring the next jobs and musk without the work n success.

[@22phan]

Le Eco was trying be the next Samsung. Gopro entry in drones and content wasn't a bad choice but poorly executed. they should have partner with red bull, espn, and vans. should have been drone partners with Parrot, DS. Microsoft succeded with partnership with AMD, Nvidia. we didn't see MS making GPU.

[@ryanmiskin]

Honestly, the drone market was a logical expansion I just think they underestimated the resources needed to develop a semi-autonomous flight platform.

[@sophisticatedthumb5364]

no its because DJI drones are better in every way

[@Mi78]

@@sophisticatedthumb5364 *underpowered and fragile dji FPV drone*

[@sophisticatedthumb5364]

@@Mi78 Dji has the best drones for first time users and for professional enterprise use

[@Mi78]

@@sophisticatedthumb5364 But does that mean they have the best drones?

[@sophisticatedthumb5364]

@@Mi78 yes by far the only way to get better drones is building it by yourself and im only talking FPV drones any other type of drones DJI is the best no matter what

[@gvkl09palakkad]

Great analysis on fall and potential recovery of gopro! I have seen some people saying that gopro failed because they made products that were so durable that people did not buy the second time. I couldn’t believe that was the truth! There will always be people to buy good products!

[@LogicallyAnswered]

Thanks Gautham!

[@mookah2696]

All of their products over heat/shutdown in moderate to hot climate when recording in daylight when recording for half an hour or more, coming from youtuber product reviews for cameras and customer complaints on gopro cameras.

[@OttoTheWeim]

You underestimate their core market. Adding small features, new technical upgrades that have little effect as well as status lines and editions plays right into much of their core market. Just look at Apple and the iPhone. Very few people need the latest upgrades and features but they always buy them as soon as they come out.

[@papabillychannel]

I used GoPro Hero 9 and for me this is still popular last year until now. The bad thing is the original accessories are so expensive that's why we have to buy a cheaper accessories. Drones is one of my next want to buy for another angle of capturing or DSLR for passion and vlogging. For me GoPro is still on the top :)

[@vallorahn]

While they are chasing the quality product segment, the main thing to focus on is compability, gimbals and attach points to different devices and drones. Collaboration with drone companies like DJI. Collaboration with software developers that make video editing software, etc. You don't have to make everything yourself. Just make the damn thing compatible and visible so that people feel elite status and then offer also some kind of bonus like a 6/12 month free subscription to aftereffects or something. You can earn from the subscription campaigns (since people continue to pay to Adobe if they are used to the software) and they also buy your every new toy to keep the free subscriptions. Car cameras are out of their price range. Its a stupid idea to pursue, car companies make their own cameras. Its quite easy to get hold of camera modules. The idea of a GoPro is not to make any camera, its about making a durable camera case that can be attached to anything fast and secure. Cars need fixed cameras hidden behind the window.

[@matrixmatrix911]

I lost interest in GoPro as soon as they started to “lease” the software that makes this camera work. I find that there are plenty of cameras including my iPhone that can take just as good video.

[@amando96]

You don't buy a gopro for video. You buy a gopro for video anywhere, any time, any conditions. If your iphone can "replace" a gopro, you don't need a gopro.

[@OlivioSarikas]

Good luck strapping your iPhone to your head while riding down the side of a mountain on your MTB 😂 what are you talking about???

[@pl4mbo]

@@OlivioSarikas Or diving under water to explore the ocean. It's true that the software isn't the greatest, but it's not about that, or how high the quality of the video is. It's about capturing a moment, and having a memory you can watch again, from places that wouldn't be very friendly to your iPhone. I think my GoPro was my most valuable invention, because I love to do extreme sports, and I love sharing this stuff to inspire more people. So GoPro will recover in my opinion, or at least I very hope so. Both of you are right, it has problems that need fixing, and you cant really strap your iphone to your chest, so the argument can stop. Thank you if you even read this :)

[@traveler7249]

@@pl4mbo There are MANY cell phones that are rugged and can be taken underwater. - Research is easy...

[@willedwards7679]

@@traveler7249 😂🤡

[@deoreokamble8458]

CEO lost integrity and turned out greedy. This is where breaking point started.

[@SA-nu2so]

then he realised it and took a few steps back to make sure his company doesn’t die off. he’s lived both lives and will be better now than ever.

[@lcfflc3887]

Yes GoPro cameras are super expensive.

[@aark69]

@@lcfflc3887 not only that but it has kinda buggy interface and outdated software. I have 2 go pro 8 but I hardly use them. Also battery life is not as good. Maybe too much processing going on when capturing videos but nonetheless for long drives it's not reliable. Either one has to keep on pulling on roadsides or gas station to change batteries. The worst part is that sometimes there's no place to stop for quick change, hence you'll miss something cool. Also the remotes aren't reliable. Sometimes the remote doesn't connect with the device. Esp when you are driving its pain in the ass. Lot of things needs to be improved to be honest. Video quality is really nice though. And 120fps feature but I rather stick to my phone camera.

[@evertonporter7887]

@@aark69 I agree. When making walking videos my Hero 7 is great, but I still use it with a powerbank. For driving, it overheats and shuts down constantly, which is not good if I'm making long journeys. I've got no problems with my Yi 4k though, which just keeps going.

[@aark69]

@@evertonporter7887 true, completely forgotten about overheating too. Gonna check out the one you mentioned. Thanks!

[@availablehage]

We stopped going out or having adventures..so selfie sticks and tiktok took over

[@LogicallyAnswered]

Ah yes, selfie sticks are massive!

[@bakaweeb6396]

As a asian i don't wanna buy selfie stick and add weapons for my mother..

[@thaddeojancervantes8641]

@@bakaweeb6396 LMAO

[@motozest7856]

I've been saying this for years: GoPro thrived in spite of Nick, not because of him. The smartphone market made GoPros redundant in all but the most extreme environments. In those extreme environments GoPros are still better than most other action cameras (I've used them all). What they need is a larger sensor. Insta360 has a 1in sensor module, and the image quality, especially in low light, is miles ahead. The only problem with Insta360 is that they don't listen to their customers. I've told them many times they need to decrease the minimum focusing distance of their 1in module (90cm / 35in makes (moto)vlogging impossible) and they also need to streamline their software, but they don't care. If GoPro puts a 1in sensor on their cameras with a ~50cm (20in) minimum focusing distance - it's not that hard, some smartphones are already doing it - they'd have the perfect action camera that would also double as a great vlogging and family camera. That's the way to get back on top.

[@AdventureMuse]

I have had 7 different GoPros and currently have the 9. They are amazing and durable and I take it places where the phone isn’t suitable… like surfing, mountain biking, backpacking - yes adventures… but it’s also just easy to use and fast to capture pretty good footage and photos. What happened to GoPro? They keep getting better every year. Still a fan.

[@TegridyMadeGames]

"200k funding secured from his dad" is when it all went wrong lol EDIT: 200K IS A LOT OF MONEY, THAT'S LITERALLY THE POINT, HE GOT HANDED A LOT OF MONEY. Can't believe i needed to add that, deeeeeeeerrrr

[@j4genius961]

I know right? It's always the same story with these 'self-made' billionaires: "I had to borrow one million dollars from my daddy, life was so tough!"

[@TegridyMadeGames]

@@j4genius961 i wish my parents would lend me 2k for a startup lol. People that have everything find ways to complain about nothing, thats for sure

[@somerandomfella]

Having access to family funds doesn't guarantee you anything.. you need the business acumen to go with it

[@TegridyMadeGames]

@@somerandomfella right and I own a business. Having any funds helps startup a business. Weather its from family or its won on the lottery. Its literally free startup money that you did nothing other than ask mommy and daddy for. Owning and operating a profitable business is easy if you aren't stupid.

[@LogicallyAnswered]

Hahaha fair enough

[@ztechrepairs]

Yep I agree with many. Lack of diversity and many Chinese company's now have cheaper offerings that have pretty damn good quality for the money.

[@kashresurrected]

Can't trust Chinese companies and their products for the durability and you never know when Xi Ping shut them down. Mindless communists.

[@ztechrepairs]

@@kashresurrected Just be glad you dont live there! Although i have many friends in China and they say they are happy and love it there

[@kashresurrected]

@@ztechrepairs Thank God I don’t live in China, coz No one know where’s Jack Ma and many other tech education companies CEO. By the way, tell your friends to go to Xinjiang province and try to find out what is happening with Uighur Muslims, Chinese will make your friends more happy.

[@ztechrepairs]

@@kashresurrected First of all Jack Ma has been back for months. We know he got suppressed for a long time.

[@kashresurrected]

@@ztechrepairs Xi Ping Pong and CPC are Curse on Humanity, Xi is an evil. Please tell your friends to visit Xinjiang and see what is happening with Uighur Muslims... I am sure Chinese will welcome them and make them very happy.... In their JAIL .

[@ahsan.shihab]

I think GoPro shouldn't have given up on that drone project. The first product was bad, but they should have perfected and relaunched it. They could have been the DJI's most feared rival. But now DJI is threatening GoPro's business.

[@1OSMVision]

“Borrow 200,000 dollars from his father” I wanna be able to do this for my kids lol

[@ignajara]

We use them for vlogging! Pretty tough little cameras, work wonders for fast paced and really action filled vlogs! Hero 9 works like a champ!

[@TheProudKiwi]

The old saying jack of all master of none, good in him for not giving up in the grind!

[@SeaCaptBritRob]

Go pro founder is not a humble man. I'm put off the brand even more now. Thank you for educating me. Another great video dude. I love your narration, you have a nice voice for it

[@LogicallyAnswered]

Thanks man! I really appreciate the positive feedback!

[@jasontiscione1741]

Pretty sure that's an AI narrator with a fake accent to throw you off

[@GregiiFlieger]

And their products became too expensive and unreliable at the same time. All started with model 3. I lost some of my best material to a GoPro…

[@LogicallyAnswered]

Ah, that’s unfortunate

[@neonoir__]

Yep, so many bugs are fixed by formatting the sd card, something you usually don't wanna do at the field. It is so weird, sometimes it doesn't start recording, sometimes it randomly stops recording, sometimes smacking it the tiniest bit stops recording, sometimes the footage is corrupted. All fixed by formatting the sd card. Fucking why. I bought a 128 gb sd card for the exact reason of having to do this less. Also sometimes it places files randomly in the sd card contents that you have literally never touched, so finding the files is also a massive pain. Aaaaand not to mention all the times that it randomly doesn't feel like turning on, and needs to be reset or the times when the battery has mysteriously drained itself fron full charge overnight. Feels pretty unacceptable in a product that costs ~400$ and is advertised to be durable and reliable. Lost some of my best flight footage to this shit happening, which really sucks

[@timoklap]

i have a gopro hero 2, hero 4 black, hero 8 black and now gopro 10, they are really the best action cameras out there. and been using gopro cameras now over 10 years im sure i will keep using them in future. they really let me shear the fun and beautiful experience to my friends and famely.

[@anthonywalker6168]

Unless the stock pays dividends, the stock price has literally zero to do with the underlying company.

[@MoanaHawaiiLani]

Great analysis of GoPro. When GP refocused on their core product, the action camera, it reestablished itself as the market leader. GoPro's dependence on China manufacturing was a key problem since it appears his rivals in China were able to copy GoPro's innovations almost as soon as they were developed. By keeping key parts of the camera in house, Nick was attempting to keep his investment from being copied by China and their ability to reverse engineer products and it appears to be working.

[@genethebean7597]

Ok I know people see the track record of GoPro drones and think, "Man that didn't go well, hopefully they just stick to cameras." But I think it would be so cool and would be a major market move if GoPro were to successfully launch a drone product. If tied into the ecosystem properly these could be some of the best drones on the market and really get DGi hot under the collar.

[@bahaatamer1245]

DJI and Insta360 happened apparently, and they're going to struggle from that if they don't consider the size factor pretty quickly

[@mooraga]

Competition got stronger and GoPro products didn’t developed to the new standards; they got late to the 360 game and their apps have always been a struggle. Consumers of course aren’t happy

[@culturebreath369]

I think he just let his passion for his job get to exciting. He tried to do alot of good in top of how much he spent on his own lifestyle. EDIT: LETS HELP GOPRO COME BACK

[@edgararcega3046]

I'm sure another thing that impacted the GoPro sales was how camera tech on smart phones has increased. And of course competition. I almost got myself a GoPro max but ended up getting the insta 360 one x2

[@citizengar]

I'm glad they are going back to their roots as a company, but the action camera market is flooded now.

[@LogicallyAnswered]

That’s very true, but hopefully the GoPro brand still has weight

[@youtuber9991]

@@LogicallyAnswered I think people don't really care about the brand at this point, you can get a camera that's just as good if not better now for 1/4 the price

[@wilbing8465]

I’m curious. New to cameras. I actually just got a gopro 10. What cameras do recommend that are better? Serious replies please.

[@KNFar]

@@wilbing8465 insta 360 X 2 is in my list, but I’m waiting for next version which hopefully should have 4 K resolution, it’s more versatile than GoPro.

[@wilbing8465]

@@KNFar I haven’t tried the insta but heard good things. I tried the dji action 2, I found a lot of flaws compared to gopro. It’s the reason I’m asking. Just looking to see what’s not on my radar. Thanks for the response.

[@caitlynalcorta2347]

POOR MINDSET IMMEDIATELY SEES A SURPLUS AS AN OPPORTUNITY FOR CONSUMPTION *RICH MINDSET SEEKS TO SPEND THEIR TIME*** RESOURCES,AND ENERGY ON WORK THAT CONTINUES TO PAY OFF LONG AFTER THE EFFORT HAS BEEN INVESTED,,,

[@sheilareinhard7080]

I think I'm blessed because if not I wouldn't have met someone who is as spectacular as Expert Sam Justin,....

[@sheilareinhard7080]

He has been handling my account for years now,....

[@sarahwelch_larson1346]

Wow I'm just shock someone mentioned and recommended Expert Sam Justin I thought I'm the only one trading with him,

[@emilydonna7143]

You don't need to be shock because I'm also a huge beneficiary of Expert Sam Justin,

[@emilydonna7143]

He helped me recover what I lost trying to trade for my self,

[@lelouch9609]

I think it will be very hard for GoPro to come back because dji announced there camera and other companies are also catching up🤔

[@LogicallyAnswered]

Ah yeah, the competition and especially Chinese copycats have made the space quite difficult

[@scottlawless8854]

It doesn't help GoPro's case any that they are now on the 3rd iteration of a flawed camera. Customers have been screaming about the overheating, shutting down, and unresponsive touchscreen issues for YEARS, and GoPro plays deaf. Went to DJI, and never looked back. GoPro would have so much potential even in the current competitive market, but their arrogance and poor execution are making it really easy for the competitors to leave them behind. DJI made a camera that JUST WORKS...at half the price...and they've sold a freighter full.

[@jun_suzuki42]

If only they start to listen what the customer wants, learn the lesson from customer feedback and improve from there. New development is not cheap and a big load of risk. Chinese copycats cannot make the same stabilization as smooth as GoPro did.

[@johnnyfiveo]

ask daddy for another loan

[@zm7430]

You must be experiencing some miseries in your own life. Focus on improving it instead of wasting time seething over others. Good luck.

[@AppleSecurity]

$ 200 000 is not a very large amount for starting a company. This is the annual salary of a good technical engineer.

[@Cle_M3]

@@AppleSecurity shhh if he could read he’d be very upset

[@Cle_M3]

Sounds like something a kid with a deadbeat dad would say lmao

[@notmenotme614]

I bought a GoPro when I was younger. The 2 biggest criticisms was the horrendous battery life, about 2 hours and the footage I got was very slow and boring compared to what you see in the adverts, you could never get the same exciting footage. I soon binned it.

[@robertvasi]

What they need to do is to make GoPro be able to do shallower depth of field shooting. It is nice camera , but has this weakness

[@LearningandTechnology]

The last two cameras (9 &10) are really quite good products (in my opinion). I think they will be the foundation for a strong comeback in profitability. The GoPro brand is still top of mind in the action camera segment - and the new models are of a high-enough quality to make them viable to a broader consumer base for travel and compact capabilities in video. An area where they need to improve is in battery life - but that's only a matter of time and technical development.

[@jutea9858]

GoPro tried to go after DJI in the past when they only focused on drones but failed. What's happened next is that DJI is going after GoPro now. They have a dominant drone market, and in the last few years, they've also expanded into sports cameras, movie cameras(Ronin4D), stabilizers(Ronin), etc. GoPro is still not expanded and focus on sports camera now.

[@cherrypepsi2815]

Another one of their big mistakes was releasing a new camera every year, hyping it up as a "new big thing that blows last year's out of the water," and charging $600 for it. You can't change my mind. There is absolutely no difference between the Hero 8, Hero 9, and Hero 10 that warrants a $600 purchase. They market it as if the last year's model is terrible compared to the new one, when consumers aren't that dumb. Consumers are only dumb when your marketing _works._ Once the cameras became a status symbol that offered minor benefits over a $30 Walmart camera, they died.

[@iMadrid11]

GoPro needs to crack how to broadcast live action cam footage from bike races. That's the only thing you can't get a camera live at the Tour de France. All of the action cam footages at pro peloton is recorded to disk and can only be viewed after the race is finished.

[@LogicallyAnswered]

That could be a great avenue of growth

[@Sunnykr275]

Well GoPro heat when they record and these races happen in very sunny day so...well even I wanna see how’s the live footage gonna be in feature GoPro

[@aceofclubskid]

Honestly Gopro still makes some great products. Their subscription seems a bit silly to me, as someone who doesn't edit on my videos on my phone. I think a big problem they have is a lack of return customers. I literally had my hero 2 from 8 years ago until just this week. Their improvements year over year are good, but not enough to shell out for a brand new camera for most people,

[@derreckmoore2175]

Agreed with this. I have a Hero 7 Black, and it works great. I have no reason to upgrade unless something goes wrong with this one.

[@shanegreenlee2860]

It's likely their revenue met a cap, the novelty of the device eventually wore off and the emergence of higher quality cameras on phones almost makes it redundant. It is a very niche product

[@22phan]

the market for $500 action cam, $800 360cam is capped. especially if people only replacing every 4 years and pros 2 years

[@fordtechchris]

They need to lower the prices. I think a lot of people still like a set it and forget it action camera.

[@chaileeportraits]

Having a gopro is just a dream for some of us, the overpricing makes it harder for most people to buy, he should make something that is affordable in the future..

[@joshgts9675]

I bought for my motorcycle helmet. It cost 300$. I heard nothing from the audio except wind noise. GoPro advised me to buy additional accessories. Returned it a few days later and never looked at their products until this video.

[@usauniversal22]

Stay focus do what you are doing your time will come don't give up* 💪 💪 💪

[@bandilebokamoso8297]

*When it comes to the world of investing, most people don't know where to start.fortunately,great investors of the past and present can provide us with guidance*

[@latinamendy8862]

Wow that's so lovely I'm so happy 😊 my life is totally changed. I've been earning $10,250 returns from my $4,000 Investment every 13 days

[@monicamaria1960]

Same here, I made $12,400 profits on investing since I started trading with Mr Lawrence Tom his trading strategies are too notch am winning consistently trading with Mr Lawrence Tom . He really the best broker I've made a lot of profit investing with him.

[@jamesmacbeth811]

I heard a lot of investing with Mr Lawrence Tom and how good he is, please how safe are the profit?

[@korreycook1039]

@@jamesmacbeth811 I trade with him, The profit are secured and over a 100% return on investment directly sent to your wallet.

[@kimchang4260]

@Hannah Baugh I've seen a lot of recommendation about Mr Lawrence Tom , Please can I have his info? I want to invest 2,000usd with him.

[@enemyhero]

They should have made an affordable camera geared towards bloggers as well as irl live streamers They could have also made a GoPro webcam

[@graymatters7584]

LOVE my GoPros. I buy a new one every couple of years. I’m a video pro, and think it belongs in every pro’s kit. Along with a drone. These are indispensable and dramatically expand how interesting our videos are. The built-in gimbals are amazing.

[@josechen8777]

I owned 1 and I loved it because of it's built quality. But palm size cameras are everywhere now. Companies like Sony and DJI are no longer playing catch-up. Go pro will need to really pull something out of the hat to remain relevant

[@Patrick-bu5vy]

"Nick says that he hyped up future products and projects way too much." Hmmmmm this story sounds familiar. Welcome to Tesla's future....

[@LogicallyAnswered]

Hahaha, I think Tesla has way stronger fundamentals though. So I think a recovery will eventually come.

[@Patrick-bu5vy]

@@LogicallyAnswered I have been saying for a while now that Tesla will be the GoPro of EV.....two companies where investors mistook a first mover for lasting first-mover advantage. The real story of GoPro's downfall that you missed is competition....they simply weren't playing in a market that produces monopolies. Auto is the same - there is no 'winner takes all' like Tesla fans think is occurring. It will be a case of fighting for every sale against many very good, very experienced rivals (plus a bunch of clever upstarts). This story will play out very similarly to GoPro, and Tesla will be just another cautionary tale for the next generation of investors.

[@imanuel8883]

@@Patrick-bu5vy agreed to some extent but GoPro is a lot mote niche. It’s for a certain type of person, or for a period of time was a good Christmas type of gift most people just ended up putting on the shelf. Doesn’t have a big upgrade cycle

[@NeutronStream]

You're right. I didn't realise this. You should short Tesla stock!

[@Lena-vw6ye]

@@imanuel8883 The EV is also for a specific type of person. It's not exactly a vehicle that travels very far, and every stop adds like 1 - 4 hrs to your trip depending on your charging package. It's mostly a city car. It's also not luxury like Mercedes or BMW in foreign countries. In EV, it's one of the only good options, so like the gopro, it's got the first step advantage, but the innovation that comes later and then consumer preference, it's going to be highly split up as time goes on. Once they start releasing cars like the BMW i8 for $80k as a revamped BMW M3 or something (just throwing a nice EV for an affordable luxury price) and the same specs as Tesla, you're going to start seeing everyone start crowding their personal brands again. 5 years, Tesla will most likely start losing it's edge as others catch up and are able to actually compete. Imagine a 1 or 2 second AMG Mercedes with 400 - 500 mile driving distance, and a multi-compatible charging port. Tesla's will have to get even more premium on their exterior and interior to differentiate themselves from the market.

[@eromod]

A CEO should make as much as a regular manager, maybe just a bit more. Millions is not reasonable.

[@eromod]

@@leopitre7907 What?

[@eromod]

@@leopitre7907 When I think of a CEO, I imagine a retired owner handing off most of their responsibilities to a "manager". Or a entrepreneur who brings nothing to the table but an idea and enthusiasm, so requires foreign investments. In both cases, the bulk of the financial risk doesnt come from the CEO so it would not be fair to say that a CEO is a owner and so deserves the compensation of an owner.

[@eromod]

@@leopitre7907 Whats the difference between a CEO and a boss? Im a libertarian who believes the non-aggression principle should be aimed mostly at the grow n adult so parental rights are preserved.

[@fofofofo3076]

@@eromod no ceo should make more then a manager because its his idéa simple as that,start a company and make same as your manager lol

[@JuniorWA]

GoPro still makes quality, durable action cameras. This video is more of the internals with the company and stock price.

[@PatrickBaptist]

I've heard over and over about people losing footage, I can't stand to risk buying their product. I'll keep with my old Nikon waterproof camera, I don't lose media.

[@PanteraRossa]

I don't care how "honorable" you are at owning up to your mistakes, this guy is a swindler who cost investors billions and hundreds of jobs. He's sorry so that gets him off the hook?? Come on..

[@LogicallyAnswered]

😢

[@slapshotjack9806]

Oh no and there’s other people in the world that have done worse

[@DeathValleyDazed]

As an owner of several GoPro cameras I’ve mostly stopped using them by switching to IPhones. Great video but you failed to note smart phone cameras impacting GoPro sales.

[@LogicallyAnswered]

You’re right, that’s a massive factor!

[@Galopo]

I mean, yeah, for normal people that might be the case... I do freediving and i just can´t and wont take my phone to 120ft deep. Most sports will have a similar opinion...

[@slapshotjack9806]

Not really, smartphones can’t Ben taken under water and can have a tough time still in the elements my iPhone 11 Pro still sort of struggles with taking videos without losing battery quickly too not to mention it eats up my storage in a heartbeat

[@omgitspylot4411]

I bought a GoPro 10 to record myself flying around Florida in smaller GA aircraft and I love it, it even has a plug-in that fits into the planes radios so it can record ATC audio as well. Worth every penny :)

[@Sythorize]

I still think that motobloggers and athletes are the only people holding the company up still.

[@anamaggarwal1522]

I was a channel partner for DJI. Out of past experience, GoPro’s market took a serious hit when DJI started integrating their own cameras into their drones. DJI cameras were more compact than GoPro and were better in picture quality…

[@phoenix5054]

I thought this would've been the rational conclusion for GoPro: drones. Does DJI plan working on AI-tracking self-flying drones, or one connected to a satellite internet for control? I think that's the next step.

[@charles910]

Thank you for making me aware of how bad the founder is, I will stay away from investing or purchasing a GoPro. The guy got no heart for the fans, he's all about money for himself.

[@FlyingCsongor]

I can understand not buying GoPro shares, but you miss out if you stay away from their products. The latest Hero 10 is actually great.

[@redroutemaster]

Nick a man after my own heart, a VW camper owner, surfer, snowboarder....so close to of being that guy 😁

[@Enigmasuhail]

watching this after getting me my first go pro the gopro hero 12 ....loving it

[@dutchryans3363]

A greedy owner who put himself ahead of everyone. He killed the golden goose. Too bad!!

[@blank.9301]

I've loved the GoPro since around 2014 when the hero 4 came out. The problem with GoPro is they aren't listening to their customers. Most of us who like GoPro want another session. And/or bring out the series version like the black, silver and white to make it cheaper for consumers. If they just keep bringing out one black camera each year, imo they will be destined to fall behind competition.

[@dag221]

These videos always leave out the very important part that shareholders play in the whole saga. It's all about 'growth' in publicly traded companies and GoPro ventured out into drones and other areas because they were chasing growth to keep shareholders happy. As backward as it sounds if you don't produce growth with your company ( even if you're profitable) then shareholders can become unhappy and either sell off their shares ( therefore removing the companies working capital) or work to replace management. I'm not saying the guy didn't make a bunch of mistakes but a lot of companies chase the dream of keeping stockholders happy and fail and it is almost certainly a very important part of this tale. Also competition from other companies and new technologies didn't help their cause but they will never last if that just cut jobs and keep selling cameras instead of making new products and services to sell. Profit without growth might be fine for a private company but it won't last in the world of a publicly traded company.

[@Tie509]

Paying yourself double the profit of the entire company is not a "mistake". It is willful negligence. "Donating" 500 million dollars to help your personal bottom line at the expense of common shareholders is not a "mistake". It is willful negligence. Dumping shares the minute you have a chance is an indictment on the state of the company and what he knew was coming ahead of the average investors. Blaming that on investors looking for "growth" is obtuse.

[@starriderstudios]

Just upgraded from 3+ to 9, biggest tech jump, since firmware was fixed a few months ago I felt safe buying it from Costco. I'm loving learning about it and look forward to more vlogging