What is a Sales & Business Development Representative (SDR & BDR Roles)

Learn what the roles of a sales development representative & business development representative do on a day to day basis. 📚Sign up for our free sales training on how to sell anything to anyone: patrickdang.co...
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The modern sales world has been evolving at a rapid pace, especially in the last five years.
In the past, the general understanding of a salesperson was simple. It was a person that sold products and services. It was a simple sales role where a sales representative sold a product or service.
But now, the sales industry has moved into a place where we have highly specialized sales roles.
For example: SDR, BDR, Account Executive, Account Manager, etc.
Each of these sales roles plays an essential part in the sales process. From sales prospecting, running sales calls, closing, and account management.
This is especially true for any B2B selling where a sales team must work together to turn total strangers into paying customers.
It's hard to keep up with what each of these roles!
I'll be breaking down two specific roles: the Sales Development Rep and the Business Development Rep.
--
Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Ultimately, Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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[@missrosannah964]

Patrick, you have no Idea what a life saver you are with your videos. THANK YOU SOOOOOO MUCH ☺️

[@MuhammadFaizanVlogger]

Hi bro , Bro, please make a full detailed video on : 1) how business development executive/sales development representative work in software company 2)how they genreate sales 3) which tools they use 4) how they get clients / how they target tech clients 5) how they close deals with client 6) Etc

[@ShiroMuch]

I’m in this exact position. Were you able to find a video that helped you with your questions?

[@mehdikaramnejad7510]

very helpful, I love how concise you are. to the point.

[@jessicalewis8544]

Wow. I never thought to even ask "how are you generating leads?" during interviews.

[@patrickdang]

Try it out and see how it works for you!

[@terrancekayton007]

Yes, i liked that one,too. That's solid

[@mo7ammdalim.a152]

Damn what a coincidence “me too”I just wrote this Question in my note than I’ve decided to read the reviews and I saw ur comments because I have an interview from a famous company and I think if I asked them how u’all generating leads will explained a lot for me !

[@RaGeMaGeGaming]

For me that answer is extremely easy 😊

[@Aladin19bad]

Hey Patrick. Your video is lit!!! I now understand so much more about the sales field now. It motivates me even more now to get a job in BD.

[@ulisesacosta1819]

Three Key Takeaways: 1) The role of a SDR and/or a BDR is pretty similar. Basically, you're the person that sets up meetings for the Account Executive to close. All you're doing is creating a list of potential customers and getting them to say yes to a meeting (aka: prospecting and lead generating), 2) This job is a grind. It can be difficult because a lot of it is repetitive and about 90% of it is solely researching potential customers. But it's a very important job. Without SDRs/BDRs, companies have no leads and then they can't sell anything to anyone, 3) Usually, and if you're a good employee putting in good work, after about a year or two, SDRs/BDRs tend to get promoted to Account Executives. But you can also get promoted to an Account Manager (if you're really damn good) and/or you can be a SDR/BDR manager. Meaning, there is tons of room for growth in this position

[@annec.3246]

Thank you this helps a lot ...

[@ralphmaxwellhega1053]

Thank you i love it. i have an SDR interview tomorrow hope this will help me

[@iqrasattar5014]

Thanks Patrick. It helped me understand my responsibilities as BDR.

[@MargaretSpence]

Excellent video...very clear and great information

[@theredhotrevival8932]

Great clear and succinct run down. Nice one

[@7NikeRonaldo1]

Very helpful thank you !

[@patrickdang]

No problem!

[@7NikeRonaldo1]

@@patrickdang Hello Patrick! I found your channel last week, tomorrow I have an interview with Demand Inc, to be a business representative. my role would be to find start ups and help them. any last minute tip ? Thank you so much and cheers from Colombia 👏🏼

[@patrickdang]

@@7NikeRonaldo1 Most ppl get into sales for the money. Find a deeper purpose for why you're doing it and you'll stand out! Wishing you the best of luck!

[@emanuelpadillaaldana8620]

Thanks dude, this help me understand what is the rol of the SBR, i was confused about what is the diferrence of BDR and SBR, for what you mentoned is the same rol, so i have a specific question: ¿Why have the 2 roles diferentiated?

[@francesmendoza8446]

Hi Patrick, who would I specifically outreach to when trying selling anything in the tech industry? I guess like what roles would these people be in that I would directly send my cold emails/calls to?

[@pedrorezende7170]

Great video and amazing content, thanks for sharing.

[@albertol.verdeciaa.3816]

Thanks a lot for the video! :D

[@Peter-wl3tm]

Can one use things like google ad, fb ad, or ig ad to get warm lead for this career?

[@mickaellekemmily6979]

thaks for that!

[@patrickdang]

Of course!

[@EasyBreezy41]

This is spot on, I had an interview for a SDR job recently and this video actually explained it much better than the hiring manager!

[@patrickdang]

great to hear!

[@shqipbitchez329]

Did you get hired for that job?

[@randallgoulet1550]

What requirements to become one?

[@0oZzZzZo0]

very useful

[@patrickdang]

Thanks

[@rohankumarlal468]

SDR and BDR can be emotionally draining. Because I'm doing this as well. But, I set up meetings and take calls as well and close them too. A total Sales Role

[@pentree986]

Do you still do it? Do you reccomend it? Why is it emotianlly draining?

[@eviekins7496]

Thank you for the insight, I applied for an BDR role but I had no idea what it was (fresh graduate who studied science) and now after watching it, i turned the interview down

[@patrickdang]

Ready to start and accelerate your sales career? Join the Ultimate Online Sales Masterclass Sales Legacy OR Watch our Free 1-Hour Training: www.saleslegacy.com/

[@beelor7683]

I’m currently applying to BDR roles and this video was really helpful!!!!

[@oiza9670]

Do I need certifications to get started or apply for the role

[@WickOff626]

I was an sdr and its pretty much being a telemarketer. Not too hard but requires hard work to be successful 💪

[@amxaas4450]

Are you trying to mindfxck us? Not too hard but requires hard work to bebsuccesful is an oxymoron.

[@tesla_4452]

@@amxaas4450 work can be "not hard", but still require hard-work such a initiative, effort, etc. Like working in retail is not something I would say is difficult. But it does require hard work such a alot of physical labor etc.

[@Yana4real]

@@amxaas4450 Exactly

[@bonusvampirus]

​@@amxaas4450Depends on what you mean by 'successful.' It's easy to treat it like a minimum wage, hourly job where you make your calls and go home and don't care. If you want to make significant bonuses, you need to be more aggressive.

[@randallgoulet1550]

@@amxaas4450think tryna say not too complicated but requires a lot of effort 😂

[@Connor-yq9mx]

Helpful post. Ive got an interview for a SDR position with Oracle in Austin tx next week.

[@patrickdang]

Best of luck

[@ambergrey3295]

How did it go?

[@Connor-yq9mx]

@@ambergrey3295 😑 not well lol. It was 3 zoom interviews, each about an hour long and they asked the same questions in all of them. I wasn’t as prepared as i should have been though. You really have to reflect on your life before hand in these interviews

[@rohankumarlal468]

@@Connor-yq9mx Good its a really frustrating job trust me

[@dillonpinder8729]

Hey Connor, what kind of questions did they ask you? If you don't mind that is!

[@jay-adalisay]

I'm currently a SDR and this video is real refresher! Thanks for explaining the comparison of SDR and BDR. Awesome!

[@oiza9670]

How did you start … I’m interested in this role

[@brandonmatsuno6976]

Hey Patrick, thanks for the video man! I’m currently trying to get into a BDR role at Oracle so this was really helpful. Was wondering if u had any advice on standing out in the interview process? Appreciate the content 👍🏼

[@patrickdang]

That’s exciting to hear. My advice to stand out would be to show you have: the willingness to learn, a genuine reason for doing sales (vs. just got the money), and persistence to push through when things get hard. In my opinion, they’re looking more for personality not necessarily past relevant experience since it’s an entry level job

[@brandonmatsuno6976]

@@patrickdang thanks !!

[@pentree986]

@@patrickdang what would be a reason for doing sales that's not money?

[@lifewithishar]

Nice video! I was debating getting back into the sales field. your video quality is amazing, do you use a specific lut for color grading?

[@patrickdang]

Let me know if you need any advice on whether you should get back into sales. And yeah we created custom LUTS for the color grade.

[@PawelKalinowski93]

Actually another possibility to go is to become an Account Executive Manager training all of those Account Executives to improve their closing ratio.

[@wawe2819]

I'm good at generating leads and closing but I didn't study. Any advice?

[@eyaldrogo4217]

Great video Patrick. Extremely valuable and I'm only in the middle of it. Thanks!

[@patrickdang]

Wishing you the best of luck

[@priancajain3159]

Thanks! Patrick. This video was invaluable to me.

[@myonez91]

Great video, thank you for the clear explanation and practical examples!

[@KingNothing90302]

I’m new to this field and this video was extremely informative

[@justjaynel9302]

Wow .. thank you very much for sharing your knowledge regarding with Sales development Rep.❤️ I learned a lot with this vid. Best regards!

[@valeriiashliapnikova5650]

Cooool! I've been working for 2 years but didn't know the real name of my position. Definitely I was an SDR but I was closing as well. Thanks for the video!

[@zvijezdanamarkovic7550]

Can you do SDR job remotely for companies?

[@patrickdang]

Yeah you can

[@blvefearless_]

So I really like the video very well explained but you never really explained the INBOUND just OUTBOUND. So if you can do another video for inbound that would be great! Thank you and I appreciate you.

[@patrickdang]

sure just type in "inbound closer patrick dang" into youtube and you'll find a bunch of videos covering that topic

[@honeyisnatural5]

This was amazing. Really set me up for my job interview today. New subby.

[@mig7290]

How did it go?

[@mimibfr]

This video was so helpful thank you!

[@patrickdang]

Glad it was helpful!

[@francescorizzuto70]

Champ!! thank you brother! Well done on the video!!!! Love it, you have a life long learner here, keep it up!

[@pragyanpriyam8593]

Hi Patrick, I really like the content you out on your videos. They helped me a lot with my Sales job. I am now working as a BD Manager for a small consulting company. Would you have any tips and thoughts to help with BD in consulting?

[@lin_win7777]

That's a great explanation! Well, do you know where to look or how to look for companies that do only email and Linkedin, but no calls?

[@Emes9111]

Great video but you missed the most important thing - what’s the salary range?!

[@patrickdang]

I have other videos on my channel el talking specifically about that

[@renansavio1649]

👏👏👏

[@AbdelhafidhelrafikAitTayeb]

I have received an intersnip offer as BDR and this video helped me to understand the role before deciding on it. THNAK YOU :))

[@AlirezaKashanipour]

Tank you for the inputs, but you talk just a little bit to fast and the backround music is also a little bit to loud.

[@sharrontompkins9542]

What would a commission typically look like? % based on revenue

[@heyhey3218]

Very good explanation, thank you!!

[@oiza9670]

How do I start a career as business development rep

[@XTheXRizzaX]

Bro....you set me up man. Thank you

[@patrickdang]

👍

[@kentheengineer592]

1:45 red flag never generate leads always be the closer

[@edwardokougbo438]

Patrick is amazing. Love the video as always sir.

[@malaymartian9688]

Learnt something today, thanks!

[@meltemo.4139]

Thank you for this! Can you make a video on what the best best tech companies for bdr’s are?

[@orlandofranconovesterasjr.5548]

Patrick do you have videos on how to go through the hiring process to land a BDR?

[@TwinkleToes_2001]

Thank you for sharing.Its simple and has important points.

[@JordanM8]

Super helpful, thanks!

[@david_livingstone_j]

What about inbound?

[@onethree6002]

im coming for you newb

[@jmuniz2104]

I appreciate the info, brother. It would have been better if you touched on the qualifications for each role. Maybe I missed it, but that would have made the video more informative. Thanks again and love your content.

[@IndyColts30]

Thanks this has been very helpful

[@ravenrocks191]

this was super helpful, thanks!

[@eatwithgoldie]

what a dang video! thanks man

[@patrickdang]

Appreciate it!

[@BMR-BALDMENRULE]

Great job

[@kellboa3270]

Great video, thank you!

[@fruityngosa499]

Well explained, thank you!!!

[@Epi27]

Love the information! Appreciate it!

[@kacperfitness1357]

10/10🔥

[@Chris-jn8gd]

Thanks dude 🔥

[@patrickdang]

No problem!

[@david8185]

Excellent..

[@bettyfawole7205]

Amazing!!

[@forwardtion]

nice video! just a bit of feedback, the background music is a bit distracting

[@patrickdang]

Thanks for letting me know. I've been lowering it in future videos.

[@ismailakbar6449]

Hi Patrick what sort of commission could you expect from appointment setting alone. I own a lead gen agency and we currently only get paid on deals closed on commission never knew about being paid for number of appointments.

[@patrickdang]

yeah you can get paid per appointment, depends on the company. depends on how qualified the lead is and their confidence to close that lead.

[@ismailakbar6449]

@@patrickdang Thank you Patrick. Could I ask you a question. I work as an outsourced SDR for my own lead gen company and sell on behalf of b2b digital agencies. I do cold calling as a service and for nearly all my clients I average a 20-25% meeting book rate after prospecting. Do you think that's ok or i need to improve i'm new to sales so still trying to get better.