What Is Brand Essence (And How To Create It)

[@ladymoxieco]

This makes me think my niche audience could be those that are more spiritually inclined since they grasp the concept of brand essence -- even though they may not know it had a name -- when I describe my service to them. My favorite part of brand strategy is uncovering the purpose/WHY behind the brand because it influences everything else (the how, the what, the who). Thanks for helping me frame this abstract concept into something more articulate so I can better market my own services. Always great content, Stephen!

[@BrandMasterAcademy]

It sounds like you could be on to something there... There is a strong bond between people who are spiritual and when they hear their own language in another they often feel a kindred spirit... If that's how you lean it would be a great way to resonate

[@flowersafeheart]

I really like how the email for this and this video takes branding to an even deeper level. The use of the words "soul" and "spiritual" resonate with me here, and the acknowledgment that soul and essence can be hard to put into words or explain. The intersection of personal brand and business brand really interests me.

[@BrandMasterAcademy]

It fascinates me... My philosophy is, the business brands we build are human... As strategists / brand managers / brand builders... we need to do the thinking and make the decisions for that human to come alive

[@leonarduchamp]

you're a true master, stephen! thank you so much for all your awesome videos!

[@BrandMasterAcademy]

My pleasure!

[@wilfredalfred6335]

Always valuable content

[@BrandMasterAcademy]

Great to hear 👍😀

[@dhessb7779]

Keep posting content like this! 😊

[@BrandMasterAcademy]

thank you 🙏

[@Mehta9876]

Great content💯

[@BrandMasterAcademy]

Much appreciated 🙏

[@kolacao8134]

Difficult sounds like the mission because it give the why

[@BrandMasterAcademy]

Purpose is the why... Mission is the commitment to be