What Is Brand Hierarchy? Brand Architecture

[@GAMEOVER-hw8vr]

Good explanation ❤❤

[@brandconceptmaps]

Great video Julian, but it has some issues. I assume Master Brand is the Branded House. However, the illustration 2:28 does not make much sense. BMW is indeed a branded house, but showing how BMW group has Mini and RR really speaks against it. Also, when it comes to House of Brands 4:17, Lexus/Toyota and Touchstone/Disney really have nothing to do with it. Those are simply different brands, just under same ownership. PG and Unliever are perfect examples.

[@JulianCole]

Yep great pick up! The BMW one I had the wrong graphic, it was meant to show the different BMW models. Too long staring at the edit that I missed these details! Appreciate you picking them up

[@princenwagboso]

Ain't seeing the deck

[@JulianCole]

Here you go, here's the deck I was talking about - docs.google.com/presentation/d/1_E2u18OtrWqklJBVdDC_YBvjE2ypngd59POX3rz5mhI/edit?usp=sharing