What is Persuasion?

What is persuasion? Is it the same as forcing, manipulating, or preaching to the choir, or is it something else? We'll define persuasion from a communication perspective, explain its meaning, and show you how you see it in your everyday life.
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References
Cacioppo, J. T., Petty, R. E., & Quintanar, L. R. (1982). Individual Differences in Relative Hemispheric Alpha Abundance and Cognitive Responses to Persuasive Communications. Journal of Personality and Social Psychology, 43(3), pp. 623-636.
Cialdini, R. B. (2001). Harnessing the Science of Persuasion. Harvard Business Review. Retrieved from www.webcitatio...
O'Keefe, D. J. (2004). Trends and prospects in persuasion theory and research. Readings in persuasion, social influence, and compliance gaining (pp. 31-43). Pearson/Allyn and Bacon.
Persuasion. (n.d.). In Business Dictionary online. Retrieved from www.businessdic...
Persuasion. (n.d.). In Encyclopaedia Britannica online. Retrieved from www.britannica...
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