What is PRODUCT MARKETING?!

In this video I cover all things product marketing - which is a creative, dynamic, challenging and well-paying career path. Below are some resources you can check out if this career path is interesting to you!
Pragmatic Marketing Courses: www.pragmaticinstitute.com/pr...
Product Marketing Alliance Slack: productmarketingalliance.com/...
Product Marketing Alliance Website: productmarketingalliance.com/
My product book recommendations:
Cracking the PM Career Ladder: amzn.to/3qlWtPC
Cracking the PM Interview: amzn.to/3LhYzYF
Inspired by Marty Cagan: amzn.to/36TotD6
The Mom Test: amzn.to/3wJ4oKO
My Technology:
Keyboard: amzn.to/40dtvRy
Mouse: amzn.to/3lhDR3U
Microphone: amzn.to/409Y9Lu
Camera: amzn.to/3LtVacW
Light: amzn.to/3LtVacW
Interview questions to practice for a PMM interview:
- What good product do you believe is marketed poorly?
- What is the last great marketing launch that grabbed your attention?
- Do you have any thoughts on what we could do to better market our product?

[@Frederick0220]

Super helpful. This woman is GOATed!

[@Sarah.Adina.Creative]

Thanks! I really enjoyed your video. Detailed without being too long 😅💗🙌

[@praneshrao2976]

Loved the video. Working in Sales now and I'm planning on moving to a product marketing role down the line. I got every single piece of information I required from this video! 👌🏼

[@AlisaHaman]

Fantastic! Thank you for sharing!

Wow! Amazing.

[@samuelsopko9357]

Great content!!

[@tbzfoodsandvlogs8485]

Great content mam. You are too good in your field.

[@yachenyang6540]

Hi Alisa！ Thanks for sharing and it’s super helpful to deep dive in the PMM position function as a entry-level new grad :) I am wondering how to join in the Product Marketing Alliance slack channel？Sounds like a super helpful community lol

[@victortorres2704]

Thank you so much for the great content!

[@AlisaHaman]

You got it! Thank you for watching!

[@juleonasefi8559]

Thanks Alisa, this was a nice digest on the profession.

[@AlisaHaman]

Glad it was helpful!

[@mssr216]

A very helpful//to d point video..thank you for this!

[@AlisaHaman]

You're very welcome! 🤗

[@darinaraghaill5967]

Thank you so much!🤍

[@AlisaHaman]

You got it!

[@tousifahmed6049]

thanks for that valuable info

[@AlisaHaman]

Glad it was helpful!

[@Saniahahmari]

Hey i am interested in so many marketing paths such as content, social media, beauty/fashion, product and digital i just don’t know which field i want to go into. Do you have any suggestions on what deals with a little bit of all categories?

[@firewisdom-]

I’m on the engineer/developer side of tech and found an interesting opening for product marketing intern. This video was so helpful!!

[@AlisaHaman]

Great to hear!

[@khaledelganzory8436]

Thanks, Alisa for your valuable information. I am a Product Manager in Egypt and love watching your videos :)

[@AlisaHaman]

Nice to meet you! Thank you for watching, I'm happy the information is helpful!

[@piyush_vaishnav8055]

Smj m nhi aaya lekin accha laga video 😊😊

[@riqtec]

Hi Alisa, I am a fan of your channel. Also how you highlight the salary part. Just the tip, your target audience is becoming more and more international, the salaries you mention are not common in Europe, and we have Euro. So if you want to make your videos even more complete, maybe you can grab a few regions on Glassdoor in local currency.

[@AlisaHaman]

Right on, thanks for the tip 👍

[@TGBoleyn]

Can you do a video on Scrum Master?

[@user-ux4mm2cu3q]

Good evening ma'am what course is good to study for product marketing as a B. Com student ma'am?

[@bella300]

Sample Interview Questions : What is a good product that is marketed poorly ? What is the last great marketing launch that grabbed your attention ? What do you think about our marketing on our website and suggest improvements.

[@youtubestuff3574]

can i get answer of this question?

[@maabrar8577]

Slack group link is not working, could you please check

[@jillkonkel1327]

I currently work in marketing/communications. I am trying to gather information to potentially pivot to tech. I'm finishing up an MBA and interested product marketing. Do you think I should get a certificate in product management as well? Thank you so much for your great insight!

[@alexisd.8157]

Jump right into it. You’ll learn on the job

[@AbbasHashmigcc]

Do make a video on product ops 🙏🏻

[@AlisaHaman]

Already on my list! Thank you so much for the suggestion :)

[@cryptogamingwow9028]

so this role is basically just a person who markets new features to a product?

[@AlisaHaman]

That is correct! But it's a critical job that by no means is easy :) Thank you for watching!

[@ashishc7900]

is it just me or there is no sync btw audio and video , nice video though

[@jassbratty9996]

Mam I want to know about pragmatic as a career??

[@AlisaHaman]

I'm not sure about pragmatic as a career, but I definitely recommend you check out the pragmatic marketing link in the description - that might lead you in the right direction!

[@jassbratty9996]

@@AlisaHaman ohhk sure btw thank you