What is the DISNEY VAULT? Is it closed forever? The Origins of Disney's Infamous Marketing Strategy!

[@jessrose4301]

I thought it was such a missed opportunity to not call Disney+, the Disney Vault. Think of the cute marketing they could have done about the vault "finally opening"

[@thedisneycellar]

We never even thought of that! Would have been such a cool idea! They've been using the "Vault" concept lately to release old animation artwork, which is something we should have mentioned in the episode. But it definitely feels like a missed opportunity.