WHAT MOTIVATES YOUR VILLAIN? Writing Fantasy, Science Fiction, and Horror

Let’s start with a list of some of the more popular villainous motivations, which I know we’ve all seen time and time again in genre fiction. It’s not meant to be an exhaustive list, by any means, just a few of the more common standbys.
Power
Money
Revenge
Pure Evil
So then can you just pick one of those four things and go…?
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[@TheAnonyomusGuy]

What about love? Love can be a powerful motivation for a hero or a villain

[@FantasyAuthorsHandbook]

Absolutely! There are definitely LOTS more than four big categories to choose from. I also didn't have time to get into: humiliation, ego, trauma, jealousy… and an unknowable number more. But what they all share is the necessity for a deeper level of thinking: Why? Why? Why?