What's under the sticker?? Tarte Icy Betch Palette | THE MAKEUP BREAKUP

[@caitlinhansch3176]

I agree with the comments saying that it's a good thing Tarte recycled packaging. However, I don't believe BN are complaining about it. Just pointing it out and saving those of us who are curious the trouble of doing this ourselves. I also don't believe this was a conscious decision by Tarte to recycle for the sake of the environment. I think it was a conscious decision to save time and money to push out a product quickly. I believe if they knew they'd be praised for recycling old packaging, they would have stated that they did in the first place. After all the previous backlash they've received I can only imagine they'd take any opportunity to get some positive feedback. And, I am a Tarte fan, so there is no hate in my comments. It's just my genuine opinion.

[@BEAUTYNEWS]

🙌

[@kambreejackson751]

Did you not know that tarte is kinda known for being good for the environment

[@edwardginibun5326]

Recycling packaging and selling at the same price... how lazy

[@Indigo565]

The comment that it was lazy was a bit judgy. Meh

[@doeeyedfaun4020]

Edward Ginibun do you know the markup on makeup! The makeup companies are bending us over and we just keep coming back for more.

[@1015SaturdayNight]

Saving packaging is a good thing, so good on any brand reducing waste

[@Petite.Medusa]

True

[@yes24__]

yeah exactly! they are just trying to use up all the packaging they already have don’t see a problem with that

[@anaesparza6681]

Reducing wastes is not bad actually, but they might make the pallette a bit cheaper. Anyways I like they did 'reuse' packaging.

[@mishasofia6091]

was going to say the same thing. if this is something that upsets you, don't buy it? the planet is dying lol get ur priorities straight

[@breannalawrence924]

Yeah the people upset about this have obviously forgotten about the positives of reusing packaging and then environment.

[@taylortinsley575]

There’s absolutely nothing wrong with reusing recycled palettes, the water bottles you drink out of are reused plastic as well

[@iluvnayeon5059]

Tay Tinsley ok but a plastic water bottle is not something people pay almost 30$ dollars for which isn’t a lot but it’s a lot more than like 50 cents

[@taylortinsley575]

Koreaboop my point wasn’t about the price difference, thanks for the input tho!

[@sinandcyanide7505]

Tay Tinsley I don't think anyone would care that it was recycled packaging if they reduced the price to reflect how much money the company saved by doing it. They actually could have advertised it as being recycled and probably had a lot of people on board with the idea. It could have actually been a good marketing tool. It's not so much what they did as it is the fact that they hid it and made themselves look dishonest.

[@plien2184]

@@iluvnayeon5059 it's not the packaging that is expensive. You pay for branding

[@sinandcyanide7505]

@@taylortinsley575 Just adding to the conversation. That's why they have a reply button, right?

[@beautyunboxed530]

I actually don't mind they used the old packaging as its much better doing that then putting it in the landfill.

[@zimrianispresent8123]

👌👽

[@samwire8634]

Yes yes yes

[@aml72]

Still gonna end up there tho but I agree

[@baharmazreku]

Yep ur right❤

[@jessn.2665]

Beauty Unboxed I just wish the shadows were better quality. 😂

[@auntieyaya2597]

I am glad they are recycling rather than throwing away. The problem is the April Fools joke was a much prettier palette.

[@baddesthijabi9140]

Auntie Yaya icy betch is the April fools palette from 2018

[@auntieyaya2597]

C U R L Y H E A D M A R W A I was speaking in regards to layout and variation of colors. That palette I would have purchased.

[@baddesthijabi9140]

Auntie Yaya oh akay

[@TashiSoCali]

This one has all the same colors but one when compared pan by pan but that huge shite highlight is offputting

[@kaisaoxnevad9742]

Tarte probably would have thrown the extra pallettes out if they didn't "reuse" them. It's soooo much better for the environment to "reuse" packaging than to throw it away!!!! So tarte being "cheap" and saving time is actually a MUCH better thing!

[@amberamber7841]

Exactly what I was thinking. Oh well, at least its not just all in the trash

[@aurora5481]

Especially given that this palette is out of the comfort range of their average consumer anyway. They had fans wishing for a risky palette, they had empty packaging left in the storage: they got the palette out quicker and reduced waste in the process.

[@AmberEBox]

@@aurora5481 Agreed!

[@titheproven954]

I think if this had been any other palette it wouldn't matter as much. But with the Icy Palette they where kind of dicks about it being a joke. Then they give this palette which has less colors and it comes across as a toss away. Plus it is just a bad palette layout. I think if had been like a "Forest" Palette or something for spring, no one would care. To do it for THIS, bad idea.

[@Cananx33]

True it also helps our world and we need that in times like this ( drastic climate change)

[@jhjzhou]

👏 all 👏 for 👏 large 👏 companies 👏 REDUCING 👏 their 👏 waste. Props to tarte!!!

[@amy5275]

THANK YOU!!!finally !

[@mish_elle1450]

It's not about reducing their waste for the planet, it's to save money but whatever it takes I guess

[@loganthompson2882]

YESSS I agree with that! I support brands doing that

[@manulolooll908]

It is not to reduce the waste, is to not waste money from companies

[@kenzielater1378]

I don't think they were trying to reduce waste. It's probably them just cutting corners to rush the product being released. Probably not about the environment at all.

[@Microrapttor]

I'm very happy to see so many comments about conserving resources. Hopefully most people will feel this way, as climate change is no joke.

[@kristaw206]

@A L I read that the cosmetics industry is one of the worst plastic polluters...so I live vicariously through youtubers like this when they try new makeup because I just can't bring myself to buy all the plastic!

[@Microrapttor]

good points! I totally agree. Waste crisis is a better way to put it. I guess I just . I feel so bad when I want a product but its packaging is so... permanent.

[@kristaw206]

@A L I do use more sustainable makeup now and I love it! I also use less and find myself way less stressed out. Of course marketing wants us to have all the pretty packages so that's why I look at them here, lol

[@marthastevens1237]

I’ve seen the issue with waste in the beauty industry come up a lot this year, so that really inspires hope for me. I expect to see a lot more repurposed packaging as well as smaller packaging. For most products the packaging is so much larger than necessary, which often conceals how little product is actually there. Packaging only needs to be large/bulky enough to contain the product. It’s really annoying to me when tube or stick packaging contains big pieces of plastic as fillers. Less waste is becoming more and more important to the customer. As long as we voice these concerns brands will have to adapt to more environmentally friendly products and packaging, to satisfy to customers. At this point in time the earth is in desperate need of some serious tlc. That needs to be a top priority now and in upcoming years.

[@pepperprovasnik]

Lol

[@missmadmagpie]

Guys they didn't say that reusing packaging was a bad thing, just said that they didn't execute it very well because the sticker was already peeling off

[@anglerfish4161]

Also, it's relevant because it explains the shitty pan design

[@Pysslis]

jess mckenzie they should have sealed in the sticker.

[@HumbleBumble1234]

jess mckenzie thank you! Sheesh

[@seejaneread]

Yeah they did, they said it was “lazy”

[@melissamariea]

She said it was “lazy”, so yeah... they did lol

[@milesboop]

Pro tip: rubber erasers work perfectly for removing sticker residues lmao

[@lazli5448]

I recently bought notebooks for back to school and it had so many sticker and glue residues, I just tried your advice it works amazing omg I was about to pour alcohol and stuffs on this thing lmao

[@milesboop]

@@lazli5448 glad it helped!! ✨

[@justcallmepops22]

Wow, this comment was made for me🙈I’m gonna buy some tomorrow, recently bought new furniture and the stupid sticker nearly ruined it, thank you so much🙋🏻‍♀️🙌🏻

[@_crybabykilljoy_3456]

You mean rubbers?

[@traffite3276]

Omg I was just thinking that, like it's 2019 and nobody found an easier way to remove the residue of the sticker it's a pain

[@obelieoly3455]

I mean this palette was $24 and regularly the others are $39 so it feels like they just made it more affordable with the packaging.

[@akudumb3021]

Obelieoly Yeah and another good thing - the old packaging doesn’t go to the landfils!

[@sozuruQ2]

Obelieoly not really. This palette holds a lot less product then their other ones

[@akudumb3021]

Crisscross Oh, really? That’s interesting!

[@mcpowers26]

Exactly and I love it just for that reason!

[@insecuree8194]

Obelieoly yea

[@tate392]

I would honestly be MORE upset if they didn't reuse pallets😂

[@charlenegibson6705]

The colours in the april fools was so much nicer than the real palette

[@Puglover130]

Charlene Gibson they were the same except 2.

[@charlenegibson6705]

@@Puglover130 I disagree, I think the original april fools version had more green tones

[@CvntyPussyWIllow]

@@charlenegibson6705 so, the same except. Those tones

[@ХалиматЯмадаева28]

Charlene Gibson i agree with you , i looked at both pictures side by side and for the colors that are still in Icy Betch they changed the tones. All the darker colors are missing like the denim blue and dark green blue. No cornflower or cerulean blue and the ice blue highlight shade is gone. There were no duplicates of this sparkly royal blue. Its still good looking on its own but its not equivalent to last year’s palette. I would have rather get the Tartelette Icy Betch. I just think its a missed opportunity even thou its a cute palette on its own.

[@ХалиматЯмадаева28]

Im still thinking about getting the dupe from Face candy 🤔

[@anibb05]

Tarter has nice packaging, at least it's not cheap plastic or cardboard. Reusing packaging is better for the environment.

[@lala_bee]

Eh, they're recycling and that seems like a rare thing in the beauty world. Good for them.

[@definedblack3556]

It makes me Happy that they used the old packaging but im worried that they never will again cuz People found out and some are complaining:/

[@Shells84]

Definedblack right? Totally agree. The makeup is different so who cares.

[@ilovemiffy888]

Definedblack If they were smart they wouldn’t be discouraged, they’d utilize recycling as a selling point. Buuut they were dishonest to pump out product. I’m okay with recycling too, but they didn’t go about this well at all.

[@nicoleskorupsky1007]

The people who complained should not complain at all. Tarte is a successful brand and the fact that they are re-using packaging is amazing. It’s also cheaper and good on them for not wasting money on more and more packaging that is eventually gonna end up in the ocean. And maybe if it is possible they should change the plastic little color thing on the top and replace it with a new one. They will still use the same packaging just the top plastic will be different.

[@3lla846]

I'm all for reuse of packaging, but i personally think the gold packaging ruins the "icy" aesthetic

[@LonelyStranger93]

Agree. I bet silver would have looked amazing.

[@jenniferlerch3437]

Wasn't it silver at the beginning of the video

[@iknowyoureright5142]

Jennifer Lerch No that was just the lighting

[@thebjm1967]

Yes!!!! I was thinking the same thing!

[@kyrahmosley3262]

*"Somebody Call Cristine !"* I literally died 😂

[@aoibhgibbons5057]

They are holosexuals

[@alexmun7391]

Kyrah Mosley I was ROLLING

[@mckennamiller950]

that is exactly what looked for in the comments!!

[@ohmygoi7734]

Same

[@ajungjamir1502]

Yes peel porn

[@YourValhalla]

I wouldnt call it saving money. I would call it being concious to not wanting more crap in landfills.

[@sozuruQ2]

Autumn Fauber it can be both which isn’t a bad thing

[@anglerfish4161]

If it's a company, chances are money is the driving factor.

[@YourValhalla]

Even if its money driven. There is nothing wrong with repurposing something that would otherwise end up in a landfill.. Of all the things anyone could be upset about, this shouldn't even be.

[@anglerfish4161]

@@YourValhalla Who is upset though?

[@mommabear2118]

Of course it's about saving money lol. That's business

[@chloewallacee]

Reduce, re-use , Recycle ♻️- Tarte cosmetics 2k19

[@mvqhsrblx2428]

Chloe Wallace saving the world 🌍

[@chloewallacee]

Mvqhs RBLX exactly 🌎💗

[@hizzchek]

I’m fine with companies reusing empty palettes, but the layout/size and shape of the shades should make sense, which it doesn’t in this case.

[@Sierra01010]

YES I was just here to say this!!

[@MultiKev123]

Yes!! Like reuse but this palette layout is so ugoy

[@2ShayZeeGe]

Why doesn't the color layout make sense? It's just fucking colors in a box. I've never understood this whole idea of a "color story". What is that? They're just colors in a box.

[@mikiwilliams4133]

@@2ShayZeeGe the whole point of color layout is that it's arranged in a way that's easy to see what colors go together for a simple eyelook without having to really put thought into it to put eyeshadow on. Also it's more satisfying to look at and makes you want to use it more/ recommend it/ and buy another one

[@Sydney-ui3ce]

lol seriously!! I love the idea if reusing/reducing but what person on earth needs a white eyeshadow that big 😂

[@Eliana0444]

I love how they recycled the packaging. As long as the product is good, and nothing is wrong, the packaging isn’t my concern. All that matters is that there helping the earth and keeping it out of Landfills🙂

[@kenzielater1378]

I don't think they were trying to reduce waste. It's probably them just cutting corners to rush the product being released. Probably not about the environment at all.

[@marooon9814]

I’m completely fine with the reuse of the packaging, and the sticker was beautiful But.. “icy betch”? Ugh. Such an idiotic name

[@Omg-Em]

marooon right? My first thought was “a better name I hope”

[@fswindell]

Right... and the fact that the “April fools” imagine was more unique and exciting is pretty lame lol

[@ellespoonies]

they keep naming things such ugly names trying to appeal to teens and basically meme culture, not realizing that only works for like one release then it gets real damn old considering most actual consumers don't want meme releases they want genuinely good products. as for the recycling, i don't think anyone was saying it was a bad thing but rather just getting rid of everyone's curiosity so we don't ruin our palettes peeling the stickers off ourselves. it is a pity they didn't recycle for environmentally conscious reasons, though, that could've been a great theme for a release and some much needed positive PR for them.

[@alyssatwomey1534]

Using a hair dryer will allow adhesive on a sticker to melt and it will peel cleanly up. Just a tip I learned. 😉 It will help in the future.

[@lyndsluvzinvaderzim]

I didn’t even think about there being a sticker to cover old packaging.. however I’m curious as to why it really matters?🤪 but that’s just me!

[@theresawood2183]

I think it helps answer the question about why there is a giant highlight and different pan sizes

[@annapettit8045]

Lowlife_Lyndsey it really only matters if you care about how products are packaged, or if you're concerned about the edges getting all peeled up and gross from tumbling around your purse/bag/etc

[@sally_ann]

I think it’s to do with the amount of effort the creator put into the palette if they don’t think about layout and packaging it shows a lack of care and want of money but I agree glad the empty palettes didn’t end up in landfill

[@joannej_Youtube]

The reviews I've seen all show the sticker peeling off by itself.

[@Kelly-hh7jz]

It's because the sticker is poor quality

[@pugwash84]

If your into blues go with jeffree's blue blood

[@backwoodsbaby92091]

Yessss!

[@youtubetrash3196]

Laura Harris yes. I love Jeffree

[@youtubetrash3196]

Laura Harris- Also, Blue Blood is not chalky like icy betch. I really appreciate Jeffree’s high standards for makeup & his brand.

[@adaharrisonn]

Except there's a 60 dollar price difference. Yknow.

[@moonlightmermaid671]

kaara's mom worth it girl trust me

[@brbootsman]

I have a new respect for tarte! So awesome to use the same components instead of wasting them!

[@madelynbreaux2290]

Tart:exposed James:cancelled Tati:living Hotel:trivago

[@hiimmyshie205]

Tati:thriving**

[@johncuddigan3998]

Ahah

[@Hopeydopery]

That one Chick honestly, do these “memes” have to be EVERYWHERE. It’s so damn annoying like we aren’t on a drama video because we don’t wanna frikkin see this bs.

[@hikarij1202]

Me:agreed 😂😂😂😂

[@mallory5705]

Yee:haw

[@salamanderpie]

I'm actually happy they're reusing packaging. If it cuts back on waste awesome.

[@Allyson6C]

I don’t mind using old packaging so long as the consumer isn’t being charged in such a way like the brand did create new packaging for a new product.

[@mollyharms8193]

I bought the palette when it launched and I think it’s a really good blue palette for my needs. I don’t wear blue to often but this gives me the option to incorporate it into my looks, without taking up a ton of space. I personally don’t mind the format of this palette and I appreciate not wasting old packaging and reusing what they have.

[@KM-ld9ln]

Molly Harms people are hating it because it isn’t JS but I think this one is a lot more compact for someone who doesn’t often wear blue or is starting out

[@amandaowens4403]

I am glad they are recycling and putting the old palettes to use instead of just throwing them out!!

[@kenzielater1378]

I don't think they were trying to reduce waste. It's probably them just cutting corners to rush the product being released. Probably not about the environment at all.

[@Amsayy]

Kenzie Later that’s what I think. If they marketed that it was recycled packaging, and then perhaps went above and beyond and said “part of the proceeds of this pallet goes to a charity to help with combating climate change” it would be a great thing. They charge full price for a product they saved good money on the packaging for. So they could have used some of the money they saved per unit to go to a charity and embraced a more eco friendly image. It’s the icy pallet. Could have made a marketing theme about saving the ice caps.

[@nocturnalizzie]

I love blues, so I bought a bunch of blue single shadows from ColourPop to put in a magnetic palette. No shade repeats, no random matte white, and much cheaper! :)

[@N7Biotic]

I bought the Makeup Revolution Deep dive pallete for £4 and the pigment looks better and has more shades than this 😂

[@michellebeth9400]

The white is there to put underneath the blues (or any bright colour really) to make it pop and make it brighter.

[@gnomerical]

I just did the same exact thing, but duped the Melt Cosmetics Shape Shift stack! Less than half the price, with more duochrome options!

[@mariel7475]

@@michellebeth9400 ikr and the white isn't even random bcs it still fit the concept of the palette '*icy* betch'

[@medicine8470]

Simply nailogical reference in the house!👌👌😎😎

[@Ali-xj8lf]

This palette looks exactly like the things I used to steal out my grammas dressing table in the 90s

[@DreamItCraftIt]

That's why I kinda dig the pan design. But I hate myself for liking it

[@kaylahface]

Omg my gramma had a dressing table too!, that me and my cousins would use her makeup from!

[@ujlt7198]

@@DreamItCraftIt you're allowed to like things even if others don't.

[@papageo9812]

Destroying starts at 4:13 you're welcome.

[@Kelly-hh7jz]

I'm still confused about the blues that are dupes of each other when it's already a small palette 😂

[@emmalizak4066]

Saving packaging is sooooo good! It’s reduces so much waste and I applaud tarte for doing this!

[@samanthadavis2061]

That’s cool of Tarte that they’re reusing packaging but uncool of Tarte to hide it so crappily. If you’re gonna reuse packaging you have to make sure it doesn’t start coming off during use

[@ruzicapopovic5133]

Why does it matter? Do you buy makeup for the packaging or the product???

[@samanthadavis2061]

jiggly puff ok troll, how would you feel if you bought a $40 palette and the mirror fell out or the top started ripping off

[@ruzicapopovic5133]

@@samanthadavis2061 who are you calling a troll, are you okay?

[@Music.Donut99]

There wouldn't be any other good way to re use them though, it looks like the adhesive they used was pretty decent and there's no way the packaging could have been holographic without a sticker...

[@samanthadavis2061]

Shannon then Tarte should make sure the sticker wouldn’t come off, companies do it all the time

[@ChasingSelene]

“Lazy” ?? They’re doing a great thing for the environment shush

[@kenzielater1378]

I don't think they were trying to reduce waste. It's probably them just cutting corners to rush the product being released. Probably not about the environment at all.

[@sarahash118]

Kenzie Later okay but it still did good

[@jinxie8]

This palette just keeps getting more disappointing. The April Fools image was so pretty and this is just a let down. Good on them for avoiding tossing the old packaging but better adhesive maybe.

[@m1a2608]

Jinx ik it’s like they knew the April fools thing was way better than this kids-makeup looking thing 😂😂

[@ilagrace2154]

I was gonna say “spilt tea” but like they’re just being cost effective🤷‍♀️good for them

[@alessandrastorme3943]

The cardboard packaging even says:“ high performance neutrals”😂😂

[@SimplyPaulina]

it says: high performance naturals :)

[@sarahrose6612]

For future reference, you can use “Goo Be Gone” which is an oil that removes things like glue and stickers off stuff. It’s orange and colour and you can find it at Walmart or your local hardware store.

[@nicoleoleksza258]

It’s just so illogical how they did the pans- reuse old components, fine- But make it work for the palette! Have that small, set-alone pan be a pressed glitter or duo-chrome etc....Just so frustrating.

[@JoJo-us9lk]

Its not that big of a deal. Haven’t you ppl heard of recycling

[@miasosa313]

Jo Jo yeah but it was done in a cheap way considering it’s a 40+ dollar palate

[@enni_p]

I don't mind them reusing old packaking, it is more ecological. But I feel like they missed the point why people wanted the "original" and not this.

[@whoiswhat5327]

I honestly like the fact that they’re reusing, nothing wrong with. It actually helps planet, if anything!

[@crystalsolis]

I remember Colourpop doing this for the You Had Me At Hello palette when they cancelled the Kathleenlights palette, and came out with the Dream St. palette instead. I love that companies reuse packaging. It’s better for the environment and it saves time and energy and money.

[@Alien_cancerian]

Reusing packaging is good but selling a pallette full price with a peeling sticker is kinda weird... like im paying for a half done product ...

[@colleenharrison1638]

I agree

[@queendedede6790]

no , not really

[@saml8802]

I think it was a great idea personally. If it was limited edition then the unused palettes would just go into landfills and also by reusing the old packaging they were also able to decrease the overall price for the consumers.

[@SlytherinDUH]

Get some Goo Gone! It's an oil based sticker residue remover and its amazballs

[@BluKittenExtensions]

I was wondering if anyone had already suggested this in the comments! Goo Gone is truly an amazing product.

[@kaygilchrist6612]

Does the packaging being recycled really make a difference? I mean it isn't wasteful and filling up landfills more.

[@siennavaldez823]

Kay Bradford it is so wasteful to still fill up landfills. We don’t have much time to save the earth, and every thing we can do to conserve the environment

[@nataliedehoff5711]

Exactly they are being green.

[@mikiwilliams4133]

As far as I can tell it's the sticker glue itself being weak and peely which is a bit of a downside as you won't really want to travel with it/take it with you for touch ups.

[@BreechBodyy]

It makes a difference to the people who expect high quality products from the brand. The people that want well thought out, luxary products with a story - the entire experience. I personally think its great that they recycled the components, but I do wish they hadn't sacrificed the product in the process (with the awkward layout, peel up sticker, etc)

[@roziilokker5821]

The balm cosmetics did this with their shwing liner too. They made the package more appealing by placing a sticker over the old packaging.

[@meinkanta]

I think the dark background on the sticker was probably to make the holographic/reflective parts of the sticker look good, like how mirrors are lined with black!

[@dutchik5107]

Mirrors dont need that. But yeah holo does

[@trinefj11]

I actually love they reused it! It’s not lazy it’s being aware of the waste, they waste so so much, I honestly love this!

[@lamelmel3040]

The nails matching the palette -> YAAASSS

[@stephaniesilvia9977]

I love these videos. I don’t think I wouldn’t even mind. It’s a different palette with different colors 😍

[@gelcubes1536]

loving the feedback in this comment section! i think the issue is probably bc it seems cheap but honestly its nice that theyre reusing old packaging

[@Drea_A]

I own that Tarte Noire palette & the packaging is heavy, real metal, very study & high quality. I'm glad they got a 2nd use out of them!

[@maddiek963]

That design on the sticker is pretty.

[@catherinecampbell7346]

Madison Knight I was thinking the exact same thing. I’m just sat here wanting to cut up the holographic bit and make some art!

[@lettucetree4660]

Oh my gosh cleaning the pallete was so satisfying

[@MsLucyMaree1]

I honestly don’t see an issue with this - they could either reuse the leftover packaging, or throw it in landfill 🤷🏼‍♀️🤷🏼‍♀️ I don’t see an problem with them saving money, and helping the environment.

[@msericaplease]

That palette that was under that sticker is still a staple for my travel. It has the most beautiful blush and eyeshadow colors. Love to take it when I go places

[@rdm1793]

Love how thorough you girls are with these videos, keep doing the good work! Love ya

[@RUEGREY]

I think this format is beautiful! Also, it is good that they’re reusing packaging. They’re recycling it. It isn’t lazy, it is smart and eco friendly!

[@InsomniOwl_]

Loving those blue glitter nails! 💙💙💙💙💙

[@ClaudiaMedeiros]

I'd rather have a brand reuse packaging instead of wasting them. I don't see a problem with it 🤷🏻‍♀️🙂

[@thejokersharleyquinn]

The problem is that they posted the original april fool's joke, which people then really wanted. Which was an embarrassing fail for Tarte. Then when people were excited for Jeffree Star's real blue palette, Tarte slapped an inferior version of their april fool's day joke together to compete with him. As quickly & cheaply as possible. People be disappointed that this thing isn't a nice as the joke palette, which Tarte could have taken their time & actually made. They can recycle all day. But they being cheap, insincere, & shady here.

[@CeceRub]

i think it’s great that they’re reusing old packaging. it’s so much better for the environment

[@zoeys1078]

They did the same thing with that contour palette, and they came out with a part 2? Except the bad part is they didn’t even change the shade names...so the first palette has a noir or ebony something to describe a black shadow...in the second palette it was like a white shadow 😂😂

[@illyriancrybaby]

I think today the brands are never appreciated🤦🏽‍♀️ if they would throw away the packaging, everyone would talk shit about them not being eco friendly... go tarte!

[@kenzielater1378]

I don't think they were trying to reduce waste. It's probably them just cutting corners to rush the product being released. Probably not about the environment at all.

[@cassandra2445]

Its more of an issue how poorly they executed the resue of it. That sticker was so tacky.

[@LoriBeth428]

I want to know what that gorgeous opal blue color is on your nails!!! It's amazing

[@james3107]

I posted about this in the Facebook group and it's a dream come true to see it without busting mine up, thanks girls!

[@pamelahardy2907]

Years ago I was a car detailer, and we used eucalyptus oil and a razor blades to remove stickers from car windows. It doesn't scratch as long as you don't do a slicing action. It works really well and is fast. Just thought I'd share 😊

[@carlieglaister1303]

Makes more sense why the sticker was purpley. That didn’t make sense to me at first

[@anaesparza6681]

That's a thing, a blue palette with a mostly purple sticker... There's why... 😅

[@danielheath8973]

In future, you can use Eucalyptus Oil to remove any adhesive quickly and with ease.

[@msctinax]

HOW can people not subscribe to here. It is always so interesting and it not their makeup that’s being broken. 😂

[@aprilbrookexo]

I've been wanting a blue palette and this is so pretty. You can easily make those two colors that are similar to the other two look different

[@daisy87657]

Shouldn't the hardest part of this entire thing for Tarte have been getting the formula and colors right? The Tartelette palettes are already regularly in production so they wouldn't have been creating a brand new mock-up and molds, and they already had a packaging concept and color layout. All they had to do was get the shades right (which is admittedly a big task-- that they also failed at) and start production. I'm not against re-using packaging...but maybe a) use a decent adhesive and b) design a palette around old packaging instead of giving your customers a badly-altered version of something they wanted???

[@kristaw206]

Glad the top comments are about reducing waste, I have no complaints about that and idk how anyone could 🤷🏼‍♀️

[@NikiBorgesSilva]

I like that they re-use packaging. It's better for the environment.

[@KrushenskaArzola]

OMG THEY CALLED OUT CHRISTINE!!!!!!!!!! YESSSSS I LIVE FOR IT

[@danielle495]

I didn't realise how much I wanted to see this until now. Also, I LOVE the nails! What is the polish? :0

[@evatherese1697]

They almost look like color street nails!

[@TruelyMadlyShallowly]

Kind of looks like "half life" from cupcake polish. A blue polish with green iridescent flakies

[@epcotball8031]

EvaTherese 1 lol no they don’t. get your MLM bullshit out of here

[@keniabonano]

elbow4prez LMAO 😂

[@dakotasky395]

I’m actually so happy that they did that. Not only did they save time and money but they also reduced waste 👏🏽👏🏽👏🏽

[@Squatta]

Reusing packaging is a great thing and I understand why they did this with icy betch because they wanted to push it out quickly, but the layout still sucks for this particular palette. Would've worked better if it had a blush + highlight (but who wants an icy blush)

[@justperpetuallybothered3474]

A cool toned blush would be gorgeous!

[@kitten24k13]

Watching these videos tbh really help me decide if I'm gonna buy a product or not. People rarely go through palettes like this and I like to know exactly where my money is going without having to do surgery on my OWN palettes 😅

[@rachela2727]

I actually really like that they recycled the packaging instead of just making new. I commend that fact!

[@marinacesar1443]

I live for these types of videos! Tarte has been failing on so many levels lately it's almost laughable at this point love you guys

[@lena7623]

While it's better to reuse rather than simply fill up a landfill, I wish they had put more effort into it than slapping a sticker on too. Also, I love blue eyeshadow, but I'd rather buy the Jeffree Star palette than this one, since it looks more cohesive and I can create more looks with it.

[@jenhulslander9084]

I actually love that they are reusing packaging instead of wasting materials to make new packaging. Very environmentally Conscious! Go Tarte!!!

[@soulonfire17]

I honestly don't care if they reuse a component, as long as it isn't a used product I'm fine. I have that palette and personally the payoff isn't all that good, I wasn't impressed with it. Tarte normally has beautiful shadows.

[@Drea_A]

Since companies reusing packaging is something we've seen a few times already, I think it'd be a good to buy a bottle of Goo-Gone jut in case. That would have gotten rid of the adhesive immediately!

[@NoBody-zb3so]

Don't have a problem with companies using the same component for different products. I'd rather they recycle and use up a component than trash it. I was thinking maybe the matter white is there to use for mixing with the colors for more variation.

[@lianag3846]

That's awesome that they're reusing the packaging. Love Tarte!!!

[@TerriRoberts]

As soon as I saw the reveal images I knew they had reused old packaging by the pan shapes, and theres definitely nothing wrong with reusing previous components (because obviously all the tartelette palettes use the same component) but just slapping a sticker over the top is just plain cheap and thoughtless. It just shows they never REALLY intended on releasing the Icy Betch and were just trying to quickly (and sloppily) jump on the blue eyeshadow train 🙄 *Edit* Just thought I’d add again that reusing packaging is great but Tarte could have at least tried to make it not obvious it was a sticker, or covered it in plastic or something so it can’t just peal up, it’s the sticker aspect that is them being cheap!

[@linnkvelland662]

I think that its great that companies re-uses packaging, HOWEVER I think that they need to be transparent about it! Its better for the environment, it just seems dodgy when they dont’t let us know! WE WANT TO KNOW (it’s a win-win in my opinion, JUST LET US KNOW). Thanks again BeautyNews, I always watch u guys, and I’m already excited for the next video.

[@Kiterpuss]

Playing devil's advocate regarding not having the name huge on the packaging, they might have been dodging a scandal of marketing "profanity" in places where kids might be.

[@ameliamejia113]

Kiterpuss that’s a great point

[@kathrynsmith1829]

That's what I thought as well...

[@daisy87657]

I assumed that's why they named it Icy Betch not Icy Bitch to begin with

[@nudalBrains]

Maybe but they are sold right next to brands like NARS and Too Faced.

[@moeszyslak3097]

@@nudalBrains just what I was going to say! I don't think "betch" is going to be a problem next to glow job and super orgasm and whatever else

[@willcookmakeup]

I honestly don't have an issue with this. So much packaging is not recycled or disposed of properly so it's great that they're not just throwing them out and are up-cycling them.

[@lup6974]

THE NAILS... Bomb! Please please what is it?????

[@AndreChiii]

Yes, please!!

[@carlylilly]

Yes I want to know too!!

[@scarlotraven6193]

Love them!!!